{"id":3477,"date":"2020-02-12T11:48:03","date_gmt":"2020-02-12T14:48:03","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3477"},"modified":"2026-10-19T12:08:18","modified_gmt":"2026-10-19T15:08:18","slug":"direct-to-consumer-rise-major-brands-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/12\/direct-to-consumer-rise-major-brands-zh\/","title":{"rendered":"\u76f4\u9762\u6d88\u8d39\u8005\uff08DTC\uff09\u6a21\u5f0f\u5728\u5927\u54c1\u724c\u4e2d\u6301\u7eed\u589e\u957f"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">DTC \u6218\u7565\u65e5\u76ca\u5174\u8d77\uff0c\u6b63\u5728\u6539\u53d8\u54c1\u724c\u4e0e\u7ec8\u7aef\u6d88\u8d39\u8005\u5efa\u7acb\u5173\u7cfb\u7684\u65b9\u5f0f<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u201c<\/span><b>\u65b0\u6d88\u8d39\u8005<\/b><span style=\"font-weight: 400;\">\u201d\u7fa4\u4f53\u4e0d\u65ad\u5d1b\u8d77\u3001\u8981\u6c42\u65e5\u76ca\u4e25\u82db\u7684\u80cc\u666f\u4e0b\uff0c<\/span><b>DTC <\/b><span style=\"font-weight: 400;\">\uff08<em>D<\/em><\/span><i><span style=\"font-weight: 400;\">irect To Consumer\uff0c\u76f4\u9762\u6d88\u8d39\u8005\uff09<\/span><\/i><span style=\"font-weight: 400;\">\u901a\u8fc7\u63d0\u4f9b\u72ec\u4e00\u65e0\u4e8c\u7684<\/span><b>\u4e2a\u6027\u5316\u4f53\u9a8c<\/b><span style=\"font-weight: 400;\">\uff0c\u62c9\u8fd1\u4e0e\u8fd9\u4e00\u7fa4\u4f53\u7684\u8ddd\u79bb\u5e76\u57f9\u517b\u5176\u5fe0\u8bda\u5ea6\u3002\u5176\u76ee\u6807\u4e4b\u4e00\u662f\u8ba9\u8d2d\u4e70\u8fc7\u7a0b\u6210\u4e3a<\/span><b>\u7528\u6237\u4f53\u9a8c<\/b><span style=\"font-weight: 400;\">\u7684\u4e00\u90e8\u5206\uff0c\u4ece\u800c\u63d0\u5347\u7528\u6237\u53c2\u4e0e\u5ea6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u662f\u4ec0\u4e48\u4fc3\u4f7f\u5236\u9020\u4f01\u4e1a\u7eb7\u7eb7\u5e03\u5c40\u76f4\u8425<\/span><b>\u96f6\u552e<\/b><span style=\"font-weight: 400;\">\uff1f\u6211\u4eec\u5728\u4e0b\u9762\u5217\u51fa\u4e86\u4e94\u4e2a\u6700\u91cd\u8981\u7684\u76ee\u6807\uff1a<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"> 1. <\/span><b>\u5f3a\u5316\u4f01\u4e1a\u5f62\u8c61\uff0c\u6253\u9020\u54c1\u724c<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u91c7\u7528 <\/span><b>DTC<\/b><span style=\"font-weight: 400;\"> \u6a21\u5f0f\u7684\u54c1\u724c\u4f18\u5148\u5173\u6ce8\u8425\u9500\u3001\u54c1\u724c\u540d\u79f0\u4ee5\u53ca\u4e0e\u6d88\u8d39\u8005\u7684\u76f4\u63a5\u4f53\u9a8c\u3002\u6b64\u5916\uff0c\u793e\u4ea4\u5a92\u4f53\u4e5f\u901a\u8fc7\u76f4\u63a5\u4e92\u52a8\u3001\u4fc3\u9500\u6d3b\u52a8\u3001\u7528\u6237\u53c2\u4e0e\u548c<\/span><b>\u6570\u636e<\/b><span style=\"font-weight: 400;\">\u79ef\u7d2f\uff0c\u8fdb\u4e00\u6b65\u62c9\u8fd1\u4e86\u54c1\u724c\u4e0e\u53d7\u4f17\u7684\u8ddd\u79bb\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"> 2. <\/span><b>\u4e3a\u987e\u5ba2\u63d0\u4f9b\u5dee\u5f02\u5316\u4f53\u9a8c<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5f53\u54c1\u724c\u62e5\u6709\u81ea\u5df1\u7684<\/span><b>\u96f6\u552e\u7ec8\u7aef<\/b><span style=\"font-weight: 400;\">\u65f6\uff0c\u5c31\u80fd\u66f4\u81ea\u4e3b\u5730\u5728\u5b9e\u4f53\u7a7a\u95f4\u4e2d\u7b56\u5212\u5404\u7c7b\u6d3b\u52a8\u3002\u4e92\u52a8\u73af\u8282\u548c<\/span><b>\u6570\u5b57\u5316\u4f53\u9a8c<\/b><span style=\"font-weight: 400;\">\u80fd\u4ee5\u4e0e\u4f17\u4e0d\u540c\u7684\u65b9\u5f0f\u5438\u5f15\u53d7\u4f17\uff0c\u6fc0\u53d1\u4ed6\u4eec\u5bf9\u54c1\u724c\u548c\u4ea7\u54c1\u7684\u5174\u8da3\uff0c\u5e26\u6765\u66f4\u6709\u6e29\u5ea6\u7684\u9500\u552e\u3002\u4f8b\u5982\u6211\u4eec<\/span><a href=\"http:\/\/alicewonders.ws\/pt-br\/works\/store-in-store-colgate\"><b>\u4e3a Colgate \u6253\u9020\u7684\u9879\u76ee<\/b><\/a><span style=\"font-weight: 400;\">\uff0c\u8be5\u9879\u76ee\u4e0e\u8d1f\u8d23\u521b\u610f\u8bbe\u8ba1\u7684 <strong><a href=\"https:\/\/www.get2market.com.br\/\">Get2Market<\/a><\/strong> \u4ee5\u53ca\u8d1f\u8d23\u5236\u4f5c\u7684 <strong><a href=\"https:\/\/www.creativedisplay.com.br\/\">Creative Display<\/a><\/strong> \u5408\u4f5c\u5b8c\u6210\u3002\u6211\u4eec\u5c06\u6280\u672f\u5e26\u5230\u4e86\u5206\u5e03\u5728\u5723\u4fdd\u7f57\u3001\u91cc\u7ea6\u70ed\u5185\u5362\u3001\u5df4\u897f\u5229\u4e9a\u3001\u7d2f\u897f\u8153\u3001\u8428\u5c14\u74e6\u591a\u3001\u5e93\u91cc\u8482\u5df4\u548c\u9a6c\u7459\u65af\u7684 32 \u5bb6\u4ee5\u4e0a\u95e8\u5e97\u3002\u501f\u52a9 <\/span><b>Lift &amp; Learn<\/b><span style=\"font-weight: 400;\">\uff08\u62ff\u8d77\u5373\u4e86\u89e3\uff09\u6280\u672f\uff0c\u987e\u5ba2\u4ece\u5c55\u793a\u53f0\u4e0a\u62ff\u8d77\u4ea7\u54c1\uff0c\u5373\u53ef\u89e6\u53d1\u663e\u793a\u5c4f\u64ad\u653e\u5185\u5bb9\uff0c\u6b23\u8d4f\u5b9a\u5236\u7684 LED \u706f\u5149\u52a8\u753b\uff0c\u8fd8\u80fd\u901a\u8fc7<\/span><b>\u5168\u606f<\/b><span style=\"font-weight: 400;\">\u7acb\u65b9\u4f53\u5b66\u4e60\u7259\u533b\u5206\u4eab\u7684\u62a4\u7406\u5c0f\u8d34\u58eb\u3002<\/span><\/p>\n<figure id=\"attachment_1525\" aria-describedby=\"caption-attachment-1525\" style=\"width: 563px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\" wp-image-1525\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2020\/02\/Store-in-store-Colgate-300x169.png\" alt=\"Colgate \u5e97\u4e2d\u5e97\uff0cAlice Wonders \u51fa\u54c1\" width=\"563\" height=\"317\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2020\/02\/Store-in-store-Colgate-300x169.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2020\/02\/Store-in-store-Colgate-768x432.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2020\/02\/Store-in-store-Colgate-1024x576.png 1024w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2020\/02\/Store-in-store-Colgate.png 1920w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><figcaption id=\"caption-attachment-1525\" class=\"wp-caption-text\">\u4f4d\u4e8e\u5723\u4fdd\u7f57 Morumbi \u533a Extra \u8d85\u5e02\u7684 Colgate \u5e97\u4e2d\u5e97\u3002<\/figcaption><\/figure>\n<h3>3. <b>\u66f4\u4e30\u5bcc\u3001\u66f4\u5b8c\u6574\u7684\u4ea7\u54c1\u7ec4\u5408<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u62e5\u6709\u81ea\u6709\u7a7a\u95f4\u7684\u54c1\u724c\u2014\u2014\u65e0\u8bba\u662f\u7535\u5546\u3001\u5b9e\u4f53\u5e97\u8fd8\u662f<\/span><b>\u5feb\u95ea\u5e97<\/b><span style=\"font-weight: 400;\">\u2014\u2014\u90fd\u80fd\u5c55\u793a\u5176\u5168\u90e8\u5728\u552e\u4ea7\u54c1\uff0c\u8fd8\u53ef\u4ee5\u63d0\u4f9b\u72ec\u5bb6\u4ea7\u54c1\uff0c\u8fd9\u662f\u4e00\u9879\u975e\u5e38\u51fa\u8272\u7684\u7b56\u7565\u3002\u8fd9\u6837\u4e00\u6765\uff0c\u7ecf\u9500\u7f51\u70b9\u5c31\u4e0d\u4f1a\u4e0e\u54c1\u724c\u81ea\u8425\u95e8\u5e97\u5f62\u6210\u76f4\u63a5\u7ade\u4e89\u3002\u6700\u8fd1\uff0c\u6211\u4eec\u53d7 <\/span><b>Nestl\u00e9<\/b><span style=\"font-weight: 400;\"> \u9080\u8bf7\uff0c\u4e3a\u5168\u65b0\u65d7\u8230\u5e97 <\/span><a href=\"http:\/\/alicewonders.ws\/pt-br\/works\/kit-kat-chocolatory-\"><b>Kit Kat Chocolatory<\/b><\/a><span style=\"font-weight: 400;\"> \u6253\u9020\u4e86\u6570\u5b57\u5316\u4f53\u9a8c\u3002\u5728\u8fd9\u5bb6\u4e92\u52a8\u95e8\u5e97\u4e2d\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u627e\u5230 Kit Kat \u6240\u6709\u7684\u65b0\u53e3\u5473\u548c\u5404\u79cd\u4e0d\u540c\u89c4\u683c\u3002<\/span><\/p>\n<figure id=\"attachment_1526\" aria-describedby=\"caption-attachment-1526\" style=\"width: 562px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\" wp-image-1526\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2020\/02\/Kit-Kat-Chocolatory_reprodu\u00e7\u00e3o-300x165.png\" alt=\"Kit Kat Chocolatory \u95e8\u5e97\uff0cAlice Wonders\" width=\"562\" height=\"309\" \/><figcaption id=\"caption-attachment-1526\" class=\"wp-caption-text\">Kit Kat Chocolatory \u95e8\u5e97\uff0c\u5168\u7403\u9996\u5bb6\uff0c\u4f4d\u4e8e\u5723\u4fdd\u7f57 Morumbi \u8d2d\u7269\u4e2d\u5fc3\u3002<\/figcaption><\/figure>\n<h3>4. <b>\u6536\u96c6\u6d88\u8d39\u8005\u6570\u636e<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u4eca\uff0c\u54c1\u724c\u53ef\u4ee5\u901a\u8fc7\u591a\u79cd\u65b9\u5f0f\u76f4\u63a5\u63a5\u89e6\u6d88\u8d39\u8005\u5e76\u6536\u96c6\u6570\u636e\uff1a\u7535\u5546\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u7ebf\u4e0b\u5a92\u4f53\u7b49\u3002\u800c\u5728\u5b9e\u4f53\u7f51\u70b9\u6536\u96c6\u6570\u636e\u4ecd\u7136\u662f\u4e00\u4ef6\u65b0\u9c9c\u4e8b\u3002\u901a\u8fc7\u5728\u5b9e\u4f53\u5e97\u4e2d\u90e8\u7f72 <\/span><b>BI<\/b><span style=\"font-weight: 400;\">\uff08<\/span><i><span style=\"font-weight: 400;\">Business Intelligence\uff0c\u5546\u4e1a\u667a\u80fd<\/span><\/i><span style=\"font-weight: 400;\">\uff09\uff0c\u53ef\u4ee5\u6784\u5efa\u51fa\u5353\u6709\u6210\u6548\u7684\u9500\u552e\u7b56\u7565\u3002\u5728 Consumer Breakfast \u6d3b\u52a8\u4e0a\uff0c<\/span><a href=\"http:\/\/alicewonders.ws\/pt-br\/works\/novo-conceito-de-loja-de-laptop\"><b>Intel \u5c55\u793a\u4e86 Alice Wonders \u7684\u4e00\u4e2a\u9879\u76ee<\/b><\/a><span style=\"font-weight: 400;\">\uff0c\u4f5c\u4e3a\u7b14\u8bb0\u672c\u7535\u8111\u96f6\u552e\u7684\u5168\u65b0\u9500\u552e\u6a21\u5f0f\u3002\u6700\u7ec8\uff0c\u6211\u4eec\u6210\u529f\u6536\u96c6\u5230\u4e86\u5ba2\u5355\u4ef7\u3001\u4e92\u52a8\u6b21\u6570\u3001\u5ba2\u6d41\u91cf\u7b49\u6570\u636e\uff0c\u5e76\u4ee5\u4e2a\u6027\u5316\u7684\u65b9\u5f0f\u5f97\u51fa\u4e86\u6700\u7b26\u5408\u6bcf\u4f4d\u6d88\u8d39\u8005\u9700\u6c42\u7684\u7b14\u8bb0\u672c\u7535\u8111\u578b\u53f7\u3002<\/span><\/p>\n<figure id=\"attachment_1527\" aria-describedby=\"caption-attachment-1527\" style=\"width: 563px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\" wp-image-1527\" src=\"http:\/\/alicewonders.ws\/blog\/wp-content\/uploads\/2020\/02\/Store-in-store-Intel-por-Alice-Wonders-300x168.png\" alt=\"Intel \u5e97\u4e2d\u5e97\uff0cAlice Wonders \u51fa\u54c1\" width=\"563\" height=\"315\" srcset=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2020\/02\/Store-in-store-Intel-por-Alice-Wonders-300x168.png 300w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2020\/02\/Store-in-store-Intel-por-Alice-Wonders-768x430.png 768w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2020\/02\/Store-in-store-Intel-por-Alice-Wonders-1024x573.png 1024w, https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2020\/02\/Store-in-store-Intel-por-Alice-Wonders.png 1500w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><figcaption id=\"caption-attachment-1527\" class=\"wp-caption-text\">\u4f4d\u4e8e Extra \u8d85\u5e02\u7684 Intel \u5e97\u4e2d\u5e97\u3002<\/figcaption><\/figure>\n<h3>5. <b>\u964d\u4f4e\u5bf9\u5176\u4ed6\u9500\u552e\u6e20\u9053\u7684\u4f9d\u8d56<\/b><b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u6b63\u5728\u4e0d\u65ad\u51cf\u5c11\u5bf9\u7ecf\u9500\u7f51\u70b9\u7684\u4f9d\u8d56\u3002\u4e0d\u8fc7\uff0c\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u5b83\u4eec\u4f1a\u653e\u5f03\u4e0e\u73b0\u6709\u6e20\u9053\u7684\u5408\u4f5c\u5173\u7cfb\u3002Granado\u3001Havaianas\u3001Swift\u3001Garoto\u3001Nestl\u00e9\u3001P&amp;G\u3001Adidas \u548c Nike \u7b49\u54c1\u724c\u90fd\u662f <\/span><b>DTC <\/b><span style=\"font-weight: 400;\">\u6210\u529f\u7684\u8303\u4f8b\u3002<\/span><\/p>\n<p><b>Direct to consumer<\/b><span style=\"font-weight: 400;\"> \u662f\u5927\u54c1\u724c\u5728\u5e02\u573a\u4e0a\u6700\u5f3a\u5927\u3001\u6700\u9ad8\u6548\u7684\u9500\u552e\u7b56\u7565\u4e4b\u4e00\u3002\u800c\u4e3a\u53d7\u4f17\u5e26\u6765\u7cbe\u5f69\u7684\u4e2a\u6027\u5316\u6570\u5b57\u4f53\u9a8c\uff0c\u5219\u662f\u7559\u4f4f\u987e\u5ba2\u7684\u6700\u4f73\u65b9\u5f0f\u3002\u559c\u6b22\u8fd9\u7bc7\u6587\u7ae0\u5417\uff1f\u90a3\u5c31\u7ee7\u7eed\u9605\u8bfb<\/span><a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3228\"><b>\u300a\u8d2d\u7269\u4f53\u9a8c\uff1a\u95e8\u5e97\u5982\u4f55\u4e0d\u65ad\u8fdb\u5316\u4ee5\u6253\u52a8\u6d88\u8d39\u8005\u300b\u3002<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; DTC \u6218\u7565\u65e5\u76ca\u5174\u8d77\uff0c\u6b63\u5728\u6539\u53d8\u54c1\u724c\u4e0e\u7ec8\u7aef\u6d88\u8d39\u8005\u5efa\u7acb\u5173\u7cfb\u7684\u65b9\u5f0f \u5728\u201c\u65b0\u6d88\u8d39\u8005\u201d\u7fa4\u4f53\u4e0d\u65ad\u5d1b\u8d77\u3001\u8981\u6c42\u65e5\u76ca\u4e25\u82db\u7684\u80cc\u666f\u4e0b\uff0cDTC \uff08Direct To Consumer\uff0c\u76f4\u9762\u6d88\u8d39\u8005\uff09\u901a\u8fc7\u63d0\u4f9b\u72ec\u4e00\u65e0\u4e8c\u7684\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u62c9\u8fd1\u4e0e\u8fd9\u4e00\u7fa4\u4f53\u7684\u8ddd\u79bb\u5e76\u57f9\u517b\u5176\u5fe0\u8bda\u5ea6\u3002\u5176\u76ee\u6807\u4e4b\u4e00\u662f\u8ba9\u8d2d\u4e70\u8fc7\u7a0b\u6210\u4e3a\u7528\u6237\u4f53\u9a8c\u7684\u4e00\u90e8\u5206\uff0c\u4ece\u800c\u63d0\u5347\u7528\u6237\u53c2\u4e0e\u5ea6\u3002 \u662f\u4ec0\u4e48\u4fc3\u4f7f\u5236\u9020\u4f01\u4e1a\u7eb7\u7eb7\u5e03\u5c40\u76f4\u8425\u96f6\u552e\uff1f\u6211\u4eec\u5728\u4e0b\u9762\u5217\u51fa\u4e86\u4e94\u4e2a\u6700\u91cd\u8981\u7684\u76ee\u6807\uff1a 1. \u5f3a\u5316\u4f01\u4e1a\u5f62\u8c61\uff0c\u6253\u9020\u54c1\u724c \u91c7\u7528 DTC \u6a21\u5f0f\u7684\u54c1\u724c\u4f18\u5148\u5173\u6ce8\u8425\u9500\u3001\u54c1\u724c\u540d\u79f0\u4ee5\u53ca\u4e0e\u6d88\u8d39\u8005\u7684\u76f4\u63a5\u4f53\u9a8c\u3002\u6b64\u5916\uff0c\u793e\u4ea4\u5a92\u4f53\u4e5f\u901a\u8fc7\u76f4\u63a5\u4e92\u52a8\u3001\u4fc3\u9500\u6d3b\u52a8\u3001\u7528\u6237\u53c2\u4e0e\u548c\u6570\u636e\u79ef\u7d2f\uff0c\u8fdb\u4e00\u6b65\u62c9\u8fd1\u4e86\u54c1\u724c\u4e0e\u53d7\u4f17\u7684\u8ddd\u79bb\u3002 2. \u4e3a\u987e\u5ba2\u63d0\u4f9b\u5dee\u5f02\u5316\u4f53\u9a8c \u5f53\u54c1\u724c\u62e5\u6709\u81ea\u5df1\u7684\u96f6\u552e\u7ec8\u7aef\u65f6\uff0c\u5c31\u80fd\u66f4\u81ea\u4e3b\u5730\u5728\u5b9e\u4f53\u7a7a\u95f4\u4e2d\u7b56\u5212\u5404\u7c7b\u6d3b\u52a8\u3002\u4e92\u52a8\u73af\u8282\u548c\u6570\u5b57\u5316\u4f53\u9a8c\u80fd\u4ee5\u4e0e\u4f17\u4e0d\u540c\u7684\u65b9\u5f0f\u5438\u5f15\u53d7\u4f17\uff0c\u6fc0\u53d1\u4ed6\u4eec\u5bf9\u54c1\u724c\u548c\u4ea7\u54c1\u7684\u5174\u8da3\uff0c\u5e26\u6765\u66f4\u6709\u6e29\u5ea6\u7684\u9500\u552e\u3002\u4f8b\u5982\u6211\u4eec\u4e3a Colgate \u6253\u9020\u7684\u9879\u76ee\uff0c\u8be5\u9879\u76ee\u4e0e\u8d1f\u8d23\u521b\u610f\u8bbe\u8ba1\u7684 Get2Market \u4ee5\u53ca\u8d1f\u8d23\u5236\u4f5c\u7684 &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[280],"tags":[2201,2486,2621,2522,2258,2192,2549],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u770b\u76f4\u9762\u6d88\u8d39\u8005\uff08DTC\uff09\u5982\u4f55\u6210\u4e3a\u5f3a\u52b2\u7684\u9500\u552e\u7b56\u7565<\/title>\n<meta name=\"description\" content=\"\u76f4\u9762\u6d88\u8d39\u8005\uff08DTC\uff09\u7b56\u7565\u65e5\u76ca\u666e\u53ca\uff0c\u6b63\u5728\u6539\u53d8\u54c1\u724c\u4e0e\u7ec8\u7aef\u6d88\u8d39\u8005\u7684\u4e92\u52a8\u65b9\u5f0f\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/12\/direct-to-consumer-rise-major-brands-zh\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u770b\u76f4\u9762\u6d88\u8d39\u8005\uff08DTC\uff09\u5982\u4f55\u6210\u4e3a\u5f3a\u52b2\u7684\u9500\u552e\u7b56\u7565\" \/>\n<meta property=\"og:description\" content=\"\u76f4\u9762\u6d88\u8d39\u8005\uff08DTC\uff09\u7b56\u7565\u65e5\u76ca\u666e\u53ca\uff0c\u6b63\u5728\u6539\u53d8\u54c1\u724c\u4e0e\u7ec8\u7aef\u6d88\u8d39\u8005\u7684\u4e92\u52a8\u65b9\u5f0f\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/12\/direct-to-consumer-rise-major-brands-zh\/\" \/>\n<meta property=\"og:site_name\" content=\"The future of retail blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-12T14:48:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T15:08:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2020\/02\/HEADER-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alice Wonders\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Wonders\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/12\/direct-to-consumer-rise-major-brands-zh\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/12\/direct-to-consumer-rise-major-brands-zh\/\",\"name\":\"\u770b\u76f4\u9762\u6d88\u8d39\u8005\uff08DTC\uff09\u5982\u4f55\u6210\u4e3a\u5f3a\u52b2\u7684\u9500\u552e\u7b56\u7565\",\"isPartOf\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\"},\"datePublished\":\"2020-02-12T14:48:03+00:00\",\"dateModified\":\"2026-10-19T15:08:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\"},\"description\":\"\u76f4\u9762\u6d88\u8d39\u8005\uff08DTC\uff09\u7b56\u7565\u65e5\u76ca\u666e\u53ca\uff0c\u6b63\u5728\u6539\u53d8\u54c1\u724c\u4e0e\u7ec8\u7aef\u6d88\u8d39\u8005\u7684\u4e92\u52a8\u65b9\u5f0f\",\"breadcrumb\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/12\/direct-to-consumer-rise-major-brands-zh\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/12\/direct-to-consumer-rise-major-brands-zh\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/12\/direct-to-consumer-rise-major-brands-zh\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.alicewonders.ws\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u76f4\u9762\u6d88\u8d39\u8005\uff08DTC\uff09\u6a21\u5f0f\u5728\u5927\u54c1\u724c\u4e2d\u6301\u7eed\u589e\u957f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/\",\"name\":\"The future of retail blog\",\"description\":\"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\",\"name\":\"Alice Wonders\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"contentUrl\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"caption\":\"Alice Wonders\"},\"sameAs\":[\"http:\/\/www.alicewonders.ws\"],\"url\":\"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u770b\u76f4\u9762\u6d88\u8d39\u8005\uff08DTC\uff09\u5982\u4f55\u6210\u4e3a\u5f3a\u52b2\u7684\u9500\u552e\u7b56\u7565","description":"\u76f4\u9762\u6d88\u8d39\u8005\uff08DTC\uff09\u7b56\u7565\u65e5\u76ca\u666e\u53ca\uff0c\u6b63\u5728\u6539\u53d8\u54c1\u724c\u4e0e\u7ec8\u7aef\u6d88\u8d39\u8005\u7684\u4e92\u52a8\u65b9\u5f0f","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/12\/direct-to-consumer-rise-major-brands-zh\/","og_locale":"pt_BR","og_type":"article","og_title":"\u770b\u76f4\u9762\u6d88\u8d39\u8005\uff08DTC\uff09\u5982\u4f55\u6210\u4e3a\u5f3a\u52b2\u7684\u9500\u552e\u7b56\u7565","og_description":"\u76f4\u9762\u6d88\u8d39\u8005\uff08DTC\uff09\u7b56\u7565\u65e5\u76ca\u666e\u53ca\uff0c\u6b63\u5728\u6539\u53d8\u54c1\u724c\u4e0e\u7ec8\u7aef\u6d88\u8d39\u8005\u7684\u4e92\u52a8\u65b9\u5f0f","og_url":"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/12\/direct-to-consumer-rise-major-brands-zh\/","og_site_name":"The future of retail blog","article_published_time":"2020-02-12T14:48:03+00:00","article_modified_time":"2026-10-19T15:08:18+00:00","og_image":[{"width":1000,"height":714,"url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2020\/02\/HEADER-1.png","type":"image\/png"}],"author":"Alice Wonders","twitter_card":"summary","twitter_misc":{"Written by":"Alice Wonders"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/12\/direct-to-consumer-rise-major-brands-zh\/","url":"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/12\/direct-to-consumer-rise-major-brands-zh\/","name":"\u770b\u76f4\u9762\u6d88\u8d39\u8005\uff08DTC\uff09\u5982\u4f55\u6210\u4e3a\u5f3a\u52b2\u7684\u9500\u552e\u7b56\u7565","isPartOf":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#website"},"datePublished":"2020-02-12T14:48:03+00:00","dateModified":"2026-10-19T15:08:18+00:00","author":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452"},"description":"\u76f4\u9762\u6d88\u8d39\u8005\uff08DTC\uff09\u7b56\u7565\u65e5\u76ca\u666e\u53ca\uff0c\u6b63\u5728\u6539\u53d8\u54c1\u724c\u4e0e\u7ec8\u7aef\u6d88\u8d39\u8005\u7684\u4e92\u52a8\u65b9\u5f0f","breadcrumb":{"@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/12\/direct-to-consumer-rise-major-brands-zh\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/12\/direct-to-consumer-rise-major-brands-zh\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/12\/direct-to-consumer-rise-major-brands-zh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.alicewonders.ws\/blog\/"},{"@type":"ListItem","position":2,"name":"\u76f4\u9762\u6d88\u8d39\u8005\uff08DTC\uff09\u6a21\u5f0f\u5728\u5927\u54c1\u724c\u4e2d\u6301\u7eed\u589e\u957f"}]},{"@type":"WebSite","@id":"https:\/\/www.alicewonders.ws\/blog\/#website","url":"https:\/\/www.alicewonders.ws\/blog\/","name":"The future of retail blog","description":"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452","name":"Alice Wonders","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","contentUrl":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","caption":"Alice Wonders"},"sameAs":["http:\/\/www.alicewonders.ws"],"url":"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/"}]}},"_links":{"self":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3477"}],"collection":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/comments?post=3477"}],"version-history":[{"count":1,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3477\/revisions"}],"predecessor-version":[{"id":4305,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3477\/revisions\/4305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media\/1528"}],"wp:attachment":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media?parent=3477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/categories?post=3477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/tags?post=3477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}