{"id":3467,"date":"2020-02-19T10:17:54","date_gmt":"2020-02-19T13:17:54","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3467"},"modified":"2026-10-19T12:08:18","modified_gmt":"2026-10-19T15:08:18","slug":"kitkat-chocolatory-flagship-store-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/19\/kitkat-chocolatory-flagship-store-zh\/","title":{"rendered":"KitKat Chocolatory \u65d7\u8230\u5e97"},"content":{"rendered":"

\u62c9\u4e01\u7f8e\u6d32\u9996\u5bb6 KitKat Chocolatory \u65d7\u8230\u5e97<\/span><\/i><\/p>\n

\u5e94 <\/span>Nestl\u00e9<\/b> \u4e4b\u9080\uff0c\u6211\u4eec\u901a\u8fc7 <\/span>KitKat Chocolatory<\/b><\/a> \u95e8\u5e97\u9879\u76ee\u6253\u9020\u4e86\u4e00\u4e2a\u6210\u529f\u6848\u4f8b\u3002\u8fd9\u5bb6\u95e8\u5e97\u4f4d\u4e8e\u5723\u4fdd\u7f57\u7684 Morumbi \u8d2d\u7269\u4e2d\u5fc3\uff0c\u4ee3\u8868\u7740\u4e00\u79cd\u5e02\u573a\u8d8b\u52bf\uff08<\/span>Direct to Consumer<\/i><\/b>\uff0c\u76f4\u9762\u6d88\u8d39\u8005\uff09\uff0c\u8ba9\u5df4\u897f\u5728<\/span>\u96f6\u552e<\/b>\u548c <\/span>POS<\/b> \u7684\u6280\u672f\u4e0e\u521b\u65b0\u9886\u57df\u8d70\u5728\u524d\u5217\u3002\u95e8\u5e97\u4e0d\u4ec5\u63d0\u4f9b\u72ec\u4e00\u65e0\u4e8c\u7684\u4f53\u9a8c\uff0c\u8fd8\u9500\u552e\u4ec5\u5728\u5e97\u5185\u6709\u552e\u7684\u72ec\u5bb6\u4ea7\u54c1\u3002<\/span><\/p>\n

\u4ece\u89c4\u5212\u3001\u6280\u672f\u5f00\u53d1\u5230\u6b63\u5f0f\u5f00\u4e1a\uff0c\u6574\u4e2a\u8fc7\u7a0b\u5386\u65f6\u7ea6\u516b\u4e2a\u6708\u3002\u6211\u4eec\u4e0e\u9879\u76ee\u7275\u5934\u65b9\u3001\u5168\u7403\u8bbe\u8ba1\u54a8\u8be2\u516c\u53f8 FITCH<\/strong> \u5408\u4f5c\uff0c\u5728\u6574\u4e2a\u6838\u5fc3\u4f53\u9a8c\u4e2d\u6fc0\u6d3b\u4e86\u591a\u4e2a\u6570\u5b57\u89e6\u70b9\u3002<\/span><\/p>\n

Cocoa Plan<\/b><\/h3>\n

\u6211\u4eec\u7684\u9996\u4e2a\u9879\u76ee\u662f\u6253\u9020\u4e00\u9762<\/span>\u7535\u5bb9\u5f0f\u89e6\u63a7\u5899<\/b>\uff0c\u65e8\u5728\u901a\u8fc7<\/span>\u4e92\u52a8\u6570\u5b57\u4f53\u9a8c<\/b>\u4f20\u9012 <\/span>Cocoa Plan<\/b> \u9879\u76ee\u7684\u76f8\u5173\u4fe1\u606f\u3002\u501f\u52a9\u8fd9\u9762\u7535\u5bb9\u5f0f\u89e6\u63a7\u5899\uff0c\u4eba\u4eec\u53ef\u4ee5\u901a\u8fc7\u4e92\u52a8\u5185\u5bb9\u4e86\u89e3\u8be5\u8ba1\u5212\u3002<\/span><\/p>\n

\"KitKat
KitKat Chocolatory \u65d7\u8230\u5e97\u5185\u4ecb\u7ecd Cocoa Plan \u7684\u7535\u5bb9\u5f0f\u89e6\u63a7\u5899\u3002<\/figcaption><\/figure>\n

Content Wall<\/b><\/h3>\n

\u6211\u4eec\u7684 Content Wall \u901a\u8fc7\u4e00\u5757 <\/span>32:9<\/b> \u7684 <\/span>4K<\/b> \u5c4f\u5e55\uff0c\u5c55\u793a KitKat \u5b98\u65b9 Instagram \u8d26\u53f7\u7684\u5168\u90e8\u5185\u5bb9\u3002\u793e\u4ea4\u5a92\u4f53\u5df2\u7ecf\u878d\u5165\u4eba\u4eec\u548c\u54c1\u724c\u7684\u771f\u5b9e\u751f\u6d3b\uff0c\u56e0\u6b64\u6211\u4eec\u5c06\u8fd9\u4e00\u7b56\u7565\u5f15\u5165 POS\uff0c\u5c06\u5176\u6253\u9020\u4e3a\u9762\u5411\u516c\u4f17\u7684\u4e92\u52a8\u4e0e\u5185\u5bb9\u9879\u76ee\u3002<\/span><\/p>\n

\"KitKat
KitKat Chocolatory \u65d7\u8230\u5e97\u7684 Content Wall\uff0c\u7531 Alice Wonders \u5f00\u53d1\u3002<\/figcaption><\/figure>\n

\u201c\u7248\u9762\u8bbe\u8ba1\u4f9d\u636e\u95e8\u5e97\u7684\u89c6\u89c9\u8bc6\u522b\u7cfb\u7edf\u6253\u9020\uff0c\u5e76\u90e8\u7f72\u4e86\u4e00\u6b3e\u5e94\u7528\u7a0b\u5e8f\uff0c\u53ef\u5b9e\u65f6<\/strong>\u5c55\u793a Instagram \u5b98\u65b9\u8d26\u53f7\u4e0a\u7684\u5185\u5bb9\u3002<\/span><\/i>\u52a8\u6001\u4e00\u66f4\u65b0\uff0cContent Wall \u5c31\u4f1a\u81ea\u52a8\u540c\u6b65\u66f4\u65b0\u3002\u201d<\/span><\/i>\u6211\u4eec\u7684\u5efa\u7b51\u5e08\u517c\u9879\u76ee\u7ecf\u7406 Emilly Cirilo \u89e3\u91ca\u9053\u3002<\/span>
\n<\/b><\/p>\n

\u6570\u5b57\u83dc\u5355<\/b><\/h3>\n

\u5496\u5561\u6570\u5b57\u83dc\u5355\u662f\u6211\u4eec\u4e3a\u8be5\u95e8\u5e97\u72ec\u5bb6\u6253\u9020\u7684\u53c8\u4e00\u539f\u521b\u9879\u76ee\u3002\u8fd9\u6b3e\u4ea7\u54c1\u7684\u4f18\u52bf\u4e4b\u4e00\uff0c\u662f\u901a\u8fc7\u5236\u4f5c\u89c6\u9891\u8ba9\u987e\u5ba2\u66f4\u76f4\u89c2\u5730\u4e86\u89e3\u83dc\u5355\u9009\u9879\u3002\u5b83\u4e0d\u4ec5\u73af\u4fdd\uff0c\u8fd8\u80fd\u81ea\u52a8\u751f\u6210\u987e\u5ba2\u7684\u8ba2\u5355\u5e76\u53d1\u9001\u81f3\u67dc\u53f0\u3002<\/span><\/p>\n

\"KitKat
KitKat Chocolatory \u65d7\u8230\u5e97\u5496\u5561\u9986\u7684\u6570\u5b57\u83dc\u5355\uff0c\u7531 Alice Wonders \u5f00\u53d1\u3002<\/figcaption><\/figure>\n

Touch points<\/b><\/h3>\n

\u5168\u7403\u8bbe\u8ba1\u54a8\u8be2\u516c\u53f8 FITCH \u4e3b\u5bfc\u4e86\u6838\u5fc3\u7f8e\u5b66\u4e0e\u6570\u5b57\u6982\u5ff5\uff0c\u6211\u4eec\u5219\u4e0e\u5176\u901a\u529b\u5408\u4f5c\uff0c\u5728\u6574\u4e2a\u95e8\u5e97\u90e8\u7f72\u4e86\u591a\u4e2a\u89e6\u70b9\u3002\u6362\u8a00\u4e4b\uff0cFITCH \u8d1f\u8d23\u89e6\u70b9<\/strong>\u9879\u76ee\u8bbe\u8ba1\u5e76\u4e3b\u5bfc\u8f6f\u4ef6<\/strong>\u5f00\u53d1\uff0cAlice Wonders \u5219\u8d1f\u8d23\u6574\u5408\u7f51\u7edc\u57fa\u7840\u8bbe\u65bd<\/strong>\u548c\u7ebf\u7f06\u3002<\/p>\n

\u201c\u5728\u76f4\u63a5\u90e8\u7f72\u5230\u95e8\u5e97\u4e4b\u524d\uff0c\u6211\u4eec\u9700\u8981\u5728\u529e\u516c\u5ba4\u642d\u5efa\u4e00\u5957\u7f51\u7edc\u57fa\u7840\u8bbe\u65bd\uff0c\u5229\u7528\u8bbe\u5907\u3001\u4f20\u611f\u5668\u548c\u4f53\u9a8c\u88c5\u7f6e\u8fd8\u539f\u95e8\u5e97\u7684\u6700\u7ec8\u73af\u5883<\/span><\/i>\uff0c<\/span>\u8fd9\u8ba9\u6211\u4eec\u80fd\u591f\u5728\u8fc7\u7a0b\u4e2d\u53d1\u73b0\u95ee\u9898\u5e76\u63d0\u524d\u8c03\u6574\uff0c\u89c4\u907f\u98ce\u9669\u3002\u201d<\/span><\/i>Alice Wonders \u8054\u5408\u521b\u59cb\u4eba\u517c\u8054\u5e2d CEO Eric Winck \u89e3\u91ca\u9053\u3002<\/span><\/p>\n

\"KitKat
\u201c\u5bfb\u627e\u4f60\u7684\u53e3\u5473\u7ad9\u201d\uff0c\u7531 FITCH \u5f00\u53d1<\/figcaption><\/figure>\n

Eric \u8ba4\u4e3a\uff0c\u901a\u8fc7\u6bcf\u5468\u5bf9\u786c\u4ef6\u548c\u8f6f\u4ef6\u8fdb\u884c\u68c0\u67e5\uff0c\u5e76\u6301\u7eed\u8c03\u6574\u548c\u4f18\u5316\u5185\u5bb9\uff0c\u8ba9 POS \u7684\u6570\u5b57\u4f53\u9a8c\u4fdd\u6301\u6d3b\u529b\u81f3\u5173\u91cd\u8981\uff0c\u4f8b\u5982 Content Wall \u4e0a\u7684\u5b9e\u65f6\u5185\u5bb9\u3002\u201c\u8fd9\u4e9b\u68c0\u67e5\u80fd\u591f\u7ef4\u6301\u6570\u5b57\u7cfb\u7edf\u7684\u2018\u5065\u5eb7\u2019\uff0c\u63d0\u524d\u53d1\u73b0\u9519\u8bef\u548c\u95ee\u9898\uff0c\u907f\u514d\u5e97\u5185\u4f53\u9a8c\u51fa\u73b0\u505c\u673a\u3002\u201d<\/span><\/p>\n

\u201cKitKat Chocolatory \u662f\u56f4\u7ed5<\/span><\/i>\u6d88\u8d39\u8005\u4f53\u9a8c<\/i><\/b>\u800c\u8bbe\u8ba1\u7684\u3002\u5b83\u4e0d\u4ec5\u4ec5\u662f\u8d2d\u7269\u4f53\u9a8c\uff0c\u66f4\u662f\u4e00\u79cd\u5438\u5f15\u987e\u5ba2\u53c2\u4e0e\u3001\u8ba9\u4ed6\u4eec\u60f3\u8981\u518d\u6b21\u5149\u4e34\u7684\u4f53\u9a8c\uff0c\u5728\u8bb0\u5fc6\u4e2d\u7559\u4e0b\u6df1\u523b\u800c\u7f8e\u597d\u7684\u5370\u8c61\u3002\u201d<\/span><\/i>Alice Wonders \u8054\u5408\u521b\u59cb\u4eba\u517c\u8054\u5e2d CEO Alexandre Valdivia \u603b\u7ed3\u9053\u3002<\/span><\/p>\n

\u559c\u6b22\u5417\uff1f<\/span>\u70b9\u51fb\u8fd9\u91cc<\/b><\/a>\u67e5\u770b\u6211\u4eec\u7684\u66f4\u591a\u6848\u4f8b\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u62c9\u4e01\u7f8e\u6d32\u9996\u5bb6 KitKat Chocolatory \u65d7\u8230\u5e97 \u5e94 Nestl\u00e9 \u4e4b\u9080\uff0c\u6211\u4eec\u901a\u8fc7 KitKat Chocolatory \u95e8\u5e97\u9879\u76ee\u6253\u9020\u4e86\u4e00\u4e2a\u6210\u529f\u6848\u4f8b\u3002\u8fd9\u5bb6\u95e8\u5e97\u4f4d\u4e8e\u5723\u4fdd\u7f57\u7684 Morumbi \u8d2d\u7269\u4e2d\u5fc3\uff0c\u4ee3\u8868\u7740\u4e00\u79cd\u5e02\u573a\u8d8b\u52bf\uff08Direct to Consumer\uff0c\u76f4\u9762\u6d88\u8d39\u8005\uff09\uff0c\u8ba9\u5df4\u897f\u5728\u96f6\u552e\u548c POS \u7684\u6280\u672f\u4e0e\u521b\u65b0\u9886\u57df\u8d70\u5728\u524d\u5217\u3002\u95e8\u5e97\u4e0d\u4ec5\u63d0\u4f9b\u72ec\u4e00\u65e0\u4e8c\u7684\u4f53\u9a8c\uff0c\u8fd8\u9500\u552e\u4ec5\u5728\u5e97\u5185\u6709\u552e\u7684\u72ec\u5bb6\u4ea7\u54c1\u3002 \u4ece\u89c4\u5212\u3001\u6280\u672f\u5f00\u53d1\u5230\u6b63\u5f0f\u5f00\u4e1a\uff0c\u6574\u4e2a\u8fc7\u7a0b\u5386\u65f6\u7ea6\u516b\u4e2a\u6708\u3002\u6211\u4eec\u4e0e\u9879\u76ee\u7275\u5934\u65b9\u3001\u5168\u7403\u8bbe\u8ba1\u54a8\u8be2\u516c\u53f8 FITCH \u5408\u4f5c\uff0c\u5728\u6574\u4e2a\u6838\u5fc3\u4f53\u9a8c\u4e2d\u6fc0\u6d3b\u4e86\u591a\u4e2a\u6570\u5b57\u89e6\u70b9\u3002 Cocoa … <\/p>\n","protected":false},"author":1,"featured_media":1549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[665],"tags":[2036,2384,2456,2486,2291,2627,2645],"yoast_head":"\nKitKat Chocolatory \u65d7\u8230\u5e97 - The future of retail blog<\/title>\n<meta name=\"description\" content=\"\u8be5\u54c1\u724c\u5168\u7403\u9996\u5bb6\u4e5f\u662f\u552f\u4e00\u4e00\u5bb6\u65d7\u8230\u5e97\uff0c\u7531 Alice Wonders \u8d1f\u8d23\u843d\u5730\u5b9e\u65bd\u3002\u4e00\u5bb6\u4e13\u4e3a\u6d88\u8d39\u8005\u4f53\u9a8c\u800c\u6253\u9020\u7684\u95e8\u5e97\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/19\/kitkat-chocolatory-flagship-store-zh\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KitKat Chocolatory \u65d7\u8230\u5e97 - The future of retail blog\" \/>\n<meta property=\"og:description\" content=\"\u8be5\u54c1\u724c\u5168\u7403\u9996\u5bb6\u4e5f\u662f\u552f\u4e00\u4e00\u5bb6\u65d7\u8230\u5e97\uff0c\u7531 Alice Wonders \u8d1f\u8d23\u843d\u5730\u5b9e\u65bd\u3002\u4e00\u5bb6\u4e13\u4e3a\u6d88\u8d39\u8005\u4f53\u9a8c\u800c\u6253\u9020\u7684\u95e8\u5e97\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/19\/kitkat-chocolatory-flagship-store-zh\/\" \/>\n<meta property=\"og:site_name\" content=\"The future of retail blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-19T13:17:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T15:08:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2020\/02\/HEADER-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alice Wonders\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Wonders\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/19\/kitkat-chocolatory-flagship-store-zh\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2020\/02\/19\/kitkat-chocolatory-flagship-store-zh\/\",\"name\":\"KitKat Chocolatory \u65d7\u8230\u5e97 - 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