{"id":3456,"date":"2020-07-07T17:34:36","date_gmt":"2020-07-07T20:34:36","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2020\/07\/07\/reasons-invest-relationship-marketing\/"},"modified":"2020-07-07T17:34:36","modified_gmt":"2020-07-07T20:34:36","slug":"reasons-invest-relationship-marketing","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/07\/07\/reasons-invest-relationship-marketing\/","title":{"rendered":"5 Reasons to Invest in Relationship Marketing"},"content":{"rendered":"

Why Should I Invest in Relationship Marketing with My Customers?<\/p>\n

This article was created by the <\/i>binds.co<\/i><\/span><\/a> team exclusively for the Alice Wonders blog.<\/i><\/p>\n

Relationship marketing<\/b> is a strategy that wins your customers’ trust and strengthens their sense of closeness to your brand. To make it work, a company needs to invest in initiatives that ensure customer success and satisfaction.<\/p>\n

The relationship between your company and your customers must be strong enough for them to become promoters of your business and champion your brand in the market<\/b>. That brings more visibility, more credibility, and more customer loyalty.<\/p>\n

If you’re still unsure whether you should invest in relationship marketing<\/b><\/span><\/a>, stick with us! We’ll walk you through the main reasons to bet on this approach. Happy reading!<\/p>\n

Build a Strong Connection with Your Customers<\/h3>\n

Relationship marketing creates a special bond with your customers. That way, you stay close to them and make sure your brand stays top of mind.<\/p>\n

When customers see that you’re always there for them and that their opinion matters, the connection deepens and your company performs better. As a result, they keep buying from your brand \u2014 without paying attention to competitors, even ones that might offer the same product at a lower price.<\/b><\/p>\n

Increase Sales<\/h3>\n

When your customers know your company well and have a great relationship with it, they’re more satisfied, right? They trust the quality of your products and services because they’re already loyal. That’s because relationship marketing fosters customer loyalty<\/b> by creating powerful emotional bonds.<\/p>\n

This increases purchase frequency, since you can lean on a variety of strategies (like email<\/i> marketing) to announce new products, offer discount coupons, and much more. As a result, your company’s sales metrics go up as well.<\/p>\n

Get Free Advertising<\/h3>\n

Investing in media is essential to raise your brand’s profile and be part of your customers’ daily lives. Relationship marketing, in turn, is a form of free advertising. After all, your customers spread their love for your brand on social media and in everyday face-to-face conversations.<\/b><\/p>\n

Relationship marketing brings new customers to your company through referrals from friends. Thanks to a solid recommendation, they indirectly already trust your brand<\/b>. All you have to do is invest in strategies to turn these new customers into loyal ones, too.<\/p>\n

Optimize Your Sales Funnel<\/h3>\n

With relationship marketing, you gain a much deeper understanding of your customers’ problems, pain points, dreams, ambitions, and desires. From there, you can roll out top-, middle-, and bottom-of-funnel strategies to address all their needs and show that your brand is the best solution<\/b>, right?<\/p>\n

Understanding your potential customers’ needs and building emotional bonds with your brand streamlines the sales cycle, boosts conversion rates, and moves prospects through the sales funnel naturally and with less effort. Amazing, isn’t it?<\/p>\n

Improve Your Brand’s Market Positioning<\/h3>\n

Let’s recap: so far, we’ve seen that relationship marketing delivers personalized service, ensures customer satisfaction, and leads customers to naturally help spread the word about your brand, right?<\/p>\n

These are the big secrets to improving your company’s market positioning and becoming a benchmark in your field. That way, your organization stands out from the competition through relationships that captivate.<\/p>\n

Now, tell us: does your company invest in relationship marketing? Leave a comment on this post<\/i> sharing your thoughts on the topic!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Why Should I Invest in Relationship Marketing with My Customers? This article was created by the binds.co team exclusively for … <\/p>\n","protected":false},"author":1,"featured_media":1720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[272],"tags":[],"yoast_head":"\n5 Reasons to Invest in Relationship Marketing<\/title>\n<meta name=\"description\" content=\"Does your company invest in relationship marketing to win over its audience? Find out why you should invest in this strategy right now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/07\/07\/reasons-invest-relationship-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Reasons to Invest in Relationship Marketing\" \/>\n<meta property=\"og:description\" content=\"Does your company invest in relationship marketing to win over its audience? Find out why you should invest in this strategy right now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/07\/07\/reasons-invest-relationship-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The future of retail blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-07T20:34:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2020\/07\/Marketing-de-Relacionamento.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alice Wonders\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Wonders\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/07\/07\/reasons-invest-relationship-marketing\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/07\/07\/reasons-invest-relationship-marketing\/\",\"name\":\"5 Reasons to Invest in Relationship Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\"},\"datePublished\":\"2020-07-07T20:34:36+00:00\",\"dateModified\":\"2020-07-07T20:34:36+00:00\",\"author\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\"},\"description\":\"Does your company invest in relationship marketing to win over its audience? Find out why you should invest in this strategy right now!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/07\/07\/reasons-invest-relationship-marketing\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/07\/07\/reasons-invest-relationship-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/07\/07\/reasons-invest-relationship-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.alicewonders.ws\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Reasons to Invest in Relationship Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/\",\"name\":\"The future of retail blog\",\"description\":\"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\",\"name\":\"Alice Wonders\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"contentUrl\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"caption\":\"Alice Wonders\"},\"sameAs\":[\"http:\/\/www.alicewonders.ws\"],\"url\":\"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Reasons to Invest in Relationship Marketing","description":"Does your company invest in relationship marketing to win over its audience? Find out why you should invest in this strategy right now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/07\/07\/reasons-invest-relationship-marketing\/","og_locale":"pt_BR","og_type":"article","og_title":"5 Reasons to Invest in Relationship Marketing","og_description":"Does your company invest in relationship marketing to win over its audience? Find out why you should invest in this strategy right now!","og_url":"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/07\/07\/reasons-invest-relationship-marketing\/","og_site_name":"The future of retail blog","article_published_time":"2020-07-07T20:34:36+00:00","og_image":[{"width":1000,"height":714,"url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2020\/07\/Marketing-de-Relacionamento.png","type":"image\/png"}],"author":"Alice Wonders","twitter_card":"summary","twitter_misc":{"Written by":"Alice Wonders","Est. reading time":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/07\/07\/reasons-invest-relationship-marketing\/","url":"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/07\/07\/reasons-invest-relationship-marketing\/","name":"5 Reasons to Invest in Relationship Marketing","isPartOf":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#website"},"datePublished":"2020-07-07T20:34:36+00:00","dateModified":"2020-07-07T20:34:36+00:00","author":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452"},"description":"Does your company invest in relationship marketing to win over its audience? Find out why you should invest in this strategy right now!","breadcrumb":{"@id":"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/07\/07\/reasons-invest-relationship-marketing\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alicewonders.ws\/blog\/en\/2020\/07\/07\/reasons-invest-relationship-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/07\/07\/reasons-invest-relationship-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.alicewonders.ws\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Reasons to Invest in Relationship Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.alicewonders.ws\/blog\/#website","url":"https:\/\/www.alicewonders.ws\/blog\/","name":"The future of retail blog","description":"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452","name":"Alice Wonders","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","contentUrl":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","caption":"Alice Wonders"},"sameAs":["http:\/\/www.alicewonders.ws"],"url":"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/"}]}},"_links":{"self":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3456"}],"collection":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/comments?post=3456"}],"version-history":[{"count":0,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media\/1720"}],"wp:attachment":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media?parent=3456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/categories?post=3456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/tags?post=3456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}