{"id":3455,"date":"2020-04-29T11:52:17","date_gmt":"2020-04-29T14:52:17","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2020\/04\/29\/importance-of-data-in-physical-retail\/"},"modified":"2020-04-29T11:52:17","modified_gmt":"2020-04-29T14:52:17","slug":"importance-of-data-in-physical-retail","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/04\/29\/importance-of-data-in-physical-retail\/","title":{"rendered":"The Importance of Data in Brick-and-Mortar Retail: Understanding Its Power to Scale"},"content":{"rendered":"

Data delivers the closest possible picture of reality, with the goal of extracting quantitative and qualitative insights. It is a tool capable of shaping opinions and an important means for making smarter, more accurate decisions. <\/span><\/i><\/p>\n

COVID-19 arrived bringing important lessons for the market as a whole. <\/span>Adaptability<\/b> and resilience are essential traits for any person, company, or institution to come out stronger from the drastic and unpredictable <\/span>changes<\/b> resulting from what we are living through. <\/span><\/p>\n

The shift in people’s behavior and needs in the face of this reality will directly impact the configuration and application of <\/span>design and architecture<\/b> in public and private spaces, furniture, transportation, and more. <\/span><\/p>\n

Design, as always, plays a facilitating and universal role for users. And today it must be approached with even greater care and attention to minimize the impact of routine changes for those who will have to return to normal activities such as <\/span>working<\/b> and shopping<\/b>. <\/span><\/p>\n

One <\/span>trend<\/b> we believe will continue is the <\/span>expansion of empty spaces<\/b>, increasing the distance between users, creating physical barriers between <\/span>staff and shoppers<\/b>, and, consequently, minimizing close physical contact on all fronts. Architectural projects will need to have their minimum standards rethought, while adaptations should be made through the use of <\/span>technology and automation<\/b>. <\/span><\/p>\n

How and how often we use public and private spaces is also likely to change, so spaces must be rethought to be <\/span>more efficient on smaller scales<\/b>. See how <\/span>data<\/b> can help with the mission of dealing with new forms of consumption and behavior, as we move ever closer to the post-pandemic scenario and need to make the necessary adaptations at the POS to welcome people safely. <\/span><\/p>\n

Strategy<\/b><\/h4>\n

Data is the main source for strategy. But before looking for data and thinking about a strategic action, you need to know what your goal or goals are. Make a list of the things you need to do: <\/span><\/p>\n