{"id":3453,"date":"2019-02-13T10:18:31","date_gmt":"2019-02-13T13:18:31","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3453"},"modified":"2026-10-19T12:08:26","modified_gmt":"2026-10-19T15:08:26","slug":"product-test-drives-sales-advantage-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/product-test-drives-sales-advantage-zh\/","title":{"rendered":"\u63d0\u4f9b\u4ea7\u54c1\u8bd5\u7528\uff0c\u6253\u9020\u5f3a\u5927\u7684\u9500\u552e\u5dee\u5f02\u5316\u4f18\u52bf"},"content":{"rendered":"<p>\u4ea7\u54c1\u8bd5\u9a7e\u4e0d\u518d\u53ea\u5c5e\u4e8e\u6c7d\u8f66\u3002\u8fd9\u79cd\u5728\u6c7d\u8f66\u7ecf\u9500\u5546\u4e2d\u5e7f\u6cdb\u91c7\u7528\u7684\u505a\u6cd5\uff0c\u6b63\u5728\u62d3\u5c55\u5230\u65b0\u7684\u5e02\u573a\u9886\u57df\uff0c\u56e0\u4e3a\u54c1\u724c\u548c\u96f6\u552e\u5546\u53d1\u73b0\uff0c\u8ba9\u6d88\u8d39\u8005\u4eb2\u8eab\u4f53\u9a8c\u662f\u63d0\u5347\u9500\u91cf\u7684\u7edd\u4f73\u65b9\u5f0f\u3002<\/p>\n<p>\u5728\u672c\u6587\u4e2d\uff0c\u4f60\u5c06\u5168\u9762\u4e86\u89e3\u4ea7\u54c1\u8bd5\u9a7e\u3002\u6211\u4eec\u9996\u5148\u89e3\u91ca\u5b83\u662f\u4ec0\u4e48\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u6709\u6548\uff0c\u63a5\u7740\u4ecb\u7ecd\u5df2\u7ecf\u91c7\u7528\u8fd9\u4e00\u505a\u6cd5\u7684\u4f01\u4e1a\u6848\u4f8b\uff0c\u5e76\u5c55\u793a\u987e\u5ba2\u5bf9\u5b83\u7684\u53cd\u54cd\u3002\u8bf7\u7ee7\u7eed\u9605\u8bfb\u3002<\/p>\n<h2>\u4ec0\u4e48\u662f\u4ea7\u54c1\u8bd5\u9a7e\uff1f<\/h2>\n<p>\u8bd5\u9a7e\uff0c\u5c31\u662f\u5141\u8bb8\u6d88\u8d39\u8005\u514d\u8d39\u4f53\u9a8c\u4ea7\u54c1\u3002\u4f53\u9a8c\u7684\u8303\u56f4\u5404\u4e0d\u76f8\u540c\uff1a\u53ef\u4ee5\u662f\u7ed5\u8857\u533a\u5f00\u4e00\u5708\uff0c\u4e5f\u53ef\u4ee5\u53ea\u5728\u5e97\u5185\u8bd5\u7528\uff0c\u8fd8\u53ef\u4ee5\u662f\u8ba9\u987e\u5ba2\u628a\u4ea7\u54c1\u5e26\u56de\u5bb6\u4f7f\u7528 100 \u5929\uff0c\u4e14\u65e0\u9700\u627f\u62c5\u4efb\u4f55\u8d2d\u4e70\u4e49\u52a1\u3002\u4e0b\u9762\u6765\u770b\u770b\u5b83\u7684\u4e00\u4e9b\u597d\u5904\u3002<\/p>\n<h3>\u8bd5\u9a7e\u80fd\u63d0\u5347\u8d2d\u4e70\u6ee1\u610f\u5ea6<\/h3>\n<p>\u7814\u7a76\u63ed\u793a\u4e86\u5173\u4e8e\u8bd5\u9a7e\u7684\u8bb8\u591a\u6709\u8da3\u53d1\u73b0\uff0c\u5176\u4e2d\u4e4b\u4e00\u662f\u5b83\u4f1a\u6539\u53d8\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002\u5728 2007 \u5e74\u53d1\u8868\u4e8e\u5b66\u672f\u671f\u520a<em> Journal of Consumer Research<\/em> \u7684\u4e00\u7bc7<a href=\"https:\/\/phys.org\/news\/2007-12-test-drive-product.html\" target=\"_blank\" rel=\"noopener\">\u6587\u7ae0<\/a>\u4e2d\uff0c\u7814\u7a76\u4eba\u5458 Rebecca W. Hamilton \u548c Debora Viana Thompson \u6307\u51fa\uff0c\u6d88\u8d39\u8005\u5728\u4f53\u9a8c\u4ea7\u54c1\u4e4b\u540e\uff0c\u601d\u8003\u65b9\u5f0f\u4f1a\u53d8\u5f97\u66f4\u52a0\u5177\u4f53\uff0c\u5e76\u4f1a\u9009\u62e9\u66f4\u6613\u4e8e\u4f7f\u7528\u7684\u5546\u54c1\u3002<\/p>\n<p>\u5728\u8fd9\u9879\u7814\u7a76\u4e2d\uff0c\u6d88\u8d39\u8005\u9700\u8981\u5728\u4e24\u6b3e MP3 \u64ad\u653e\u5668\u4e4b\u95f4\u505a\u51fa\u9009\u62e9\uff1a\u4e00\u6b3e\u5b58\u50a8\u7684\u6b4c\u66f2\u66f4\u591a\uff0c\u53e6\u4e00\u6b3e\u66f4\u5bb9\u6613\u4f7f\u7528\u3002\u53c2\u4e0e\u8bd5\u7528\u7684\u4eba\u66f4\u503e\u5411\u4e8e\u9009\u62e9\u540e\u8005\u3002\u4e0d\u4ec5\u5982\u6b64\uff0c\u5728\u505a\u51fa\u9009\u62e9\u4e24\u5468\u540e\uff0c\u8d2d\u4e70\u4e86\u6b4c\u66f2\u66f4\u591a\u90a3\u6b3e\u64ad\u653e\u5668\u7684\u4eba\u4e5f\u6ca1\u6709\u6539\u53d8\u4e3b\u610f\uff0c\u8fd9\u8868\u660e\u8bd5\u9a7e\u6709\u52a9\u4e8e\u51cf\u5c11\u8d2d\u4e70\u540e\u7684\u4e0d\u6ee1\u548c\u540e\u6094\u3002<\/p>\n<p>\u6587\u7ae0\u7684\u7ed3\u8bba\u662f\uff0c\u8bb8\u591a\u6d88\u8d39\u8005\u53ef\u80fd\u4f1a\u57fa\u4e8e\u95f4\u63a5\u4f53\u9a8c\uff08\u6bd4\u5982\u5e7f\u544a\uff09\u6765\u9009\u62e9\u4ea7\u54c1\uff0c\u800c\u8fd9\u7c7b\u9009\u62e9\u5e76\u4e0d\u80fd\u6700\u5927\u5316\u4ed6\u4eec\u7684\u8d2d\u540e\u6ee1\u610f\u5ea6\u3002\u56e0\u6b64\uff0c<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3332\" target=\"_blank\" rel=\"noopener\">\u91cd\u89c6\u54c1\u724c\u3001<\/a>\u58f0\u8a89\u548c\u957f\u671f\u589e\u957f\u7684\u4f01\u4e1a\uff0c\u5e94\u5f53\u8ba4\u771f\u8003\u8651\u91c7\u7528\u8bd5\u9a7e\u3002<\/p>\n<h3>\u8bd5\u9a7e\u80fd\u63d0\u5347\u9500\u91cf<\/h3>\n<p>\u4eba\u4eec\u91c7\u7528\u8bd5\u9a7e\uff0c\u8fd8\u56e0\u4e3a\u5b83\u80fd\u63d0\u9ad8\u6d88\u8d39\u8005\u8d2d\u4e70\u4ea7\u54c1\u7684\u53ef\u80fd\u6027\u3002\u5f53\u6211\u4eec\u89e6\u6478\u67d0\u6837\u4e1c\u897f\u5e76\u4e0e\u4e4b\u76f8\u5904\u8f83\u957f\u65f6\u95f4\u540e\uff0c\u5c31\u66f4\u5bb9\u6613\u4ea7\u751f\u81ea\u5df1\u662f\u8fd9\u4ef6\u7269\u54c1&#8221;\u4e3b\u4eba&#8221;\u7684\u611f\u89c9\u3002\u56e0\u6b64\uff0c\u4e0e\u8fd9\u4ef6\u7269\u54c1\u5206\u5f00\uff0c\u5728\u5fc3\u7406\u4e0a\u4f1a\u88ab\u89c6\u4e3a\u4e00\u79cd\u635f\u5931\u3002<\/p>\n<p>\u6b63\u56e0\u5982\u6b64\uff0c\u6240\u6709\u670d\u88c5\u5e97\u90fd\u4f1a\u8ba9\u987e\u5ba2\u8bd5\u7a7f\uff1a\u5f53\u6211\u4eec\u5728\u955c\u5b50\u91cc\u770b\u5230\u81ea\u5df1\u7a7f\u7740\u90a3\u4e9b\u8863\u670d\u65f6\uff0c\u5c31\u4eff\u4f5b\u5b83\u4eec\u5df2\u7ecf\u5c5e\u4e8e\u6211\u4eec\u4e86\u3002\u8fd9\u88ab\u79f0\u4e3a&#8221;\u62e5\u6709\u6548\u5e94&#8221;\u6216&#8221;\u7980\u8d4b\u6548\u5e94&#8221;\uff0c\u5b83\u4e5f\u89e3\u91ca\u4e86\u4e3a\u4ec0\u4e48\u6211\u4eec\u5bf9\u81ea\u5df1\u62e5\u6709\u7684\u7269\u54c1\u7684\u4f30\u4ef7\uff0c\u4f1a\u9ad8\u4e8e\u4e00\u4ef6\u4e0e\u4e4b\u5b8c\u5168\u76f8\u540c\u4f46\u4e0d\u5c5e\u4e8e\u6211\u4eec\u7684\u7269\u54c1\u3002<\/p>\n<h3>\u8bd5\u9a7e\u80fd\u63d0\u9ad8\u5229\u6da6\u7387<\/h3>\n<p>\u89e6\u6478\u8fc7\u4ea7\u54c1\u7684\u6d88\u8d39\u8005\u613f\u610f\u4e3a\u5176\u652f\u4ed8\u66f4\u9ad8\u7684\u4ef7\u683c\u3002\u5728\u5a01\u65af\u5eb7\u661f\u5927\u5b66\u7684\u4e00\u9879<a href=\"http:\/\/content.time.com\/time\/business\/article\/0,8599,1889081,00.html\" target=\"_blank\" rel=\"noopener\">\u7814\u7a76<\/a>\u4e2d\uff0c\u5b66\u751f\u88ab\u5206\u4e3a\u4e24\u7ec4\uff1a\u4e00\u7ec4\u53ef\u4ee5\u89e6\u6478\u5546\u54c1\uff0c\u53e6\u4e00\u7ec4\u4e0d\u53ef\u4ee5\u3002\u7ed3\u679c\u7b2c\u4e00\u7ec4\u613f\u610f\u4e3a\u8fd9\u4e9b\u5546\u54c1\u652f\u4ed8\u66f4\u591a\u3002\u8bf7\u6ce8\u610f\uff0c\u8fd9\u4e9b\u5546\u54c1\u5b8c\u5168\u76f8\u540c\uff0c\u8fd9\u8bc1\u660e\u8425\u9500\u4e0d\u4ec5\u5173\u4e4e\u5356&#8221;\u4ec0\u4e48&#8221;\uff0c\u66f4\u5173\u4e4e&#8221;\u600e\u4e48&#8221;\u5356\u3002<\/p>\n<h2>\u4ea7\u54c1\u8bd5\u9a7e\u5982\u4f55\u5f00\u5c55\uff1f<\/h2>\n<p>\u9664\u4e86\u6c7d\u8f66\u7ecf\u9500\u5546\u7ecf\u5178\u7684\u7ed5\u8857\u533a\u8bd5\u9a7e\u4e4b\u5916\uff0c\u5728\u5404\u79cd\u4e0d\u540c\u7684\u7ec6\u5206\u5e02\u573a\u4e2d\u90fd\u6709\u8bb8\u591a\u5e94\u7528\u8bd5\u9a7e\u7684\u6848\u4f8b\u3002\u4e0b\u9762\u6765\u770b\u51e0\u4e2a\u3002<\/p>\n<h3>3M<\/h3>\n<p>3M \u4e8e 2011 \u5e74\u5728\u5df4\u897f\u63a8\u51fa\u4e86 Test Drive \u8ba1\u5212\uff0c\u6839\u636e\u5176\u5b98\u7f51\u4fe1\u606f\uff0c\u8be5\u8ba1\u5212\u81f3\u4eca\u4ecd\u5728\u8fdb\u884c\u3002\u987e\u5ba2\u5728\u9875\u9762\u4e0a\u6ce8\u518c\uff0c\u5373\u53ef\u514d\u8d39\u83b7\u5f97\u4ea7\u54c1\u3002\u6bcf\u4e2a\u6708\uff0c<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3342\" target=\"_blank\" rel=\"noopener\">\u8fd9\u4e00\u7fa4\u4f53\u4e2d\u5177\u6709\u76f8\u540c\u753b\u50cf\u7684\u4e00\u90e8\u5206\u4eba<\/a>\u4f1a\u5728\u5bb6\u4e2d\u6536\u5230\u4ea7\u54c1\uff0c\u968f\u540e\u586b\u5199\u4e00\u4efd\u8bc4\u4ef7\u95ee\u5377\u3002\u63a5\u53d7\u6d4b\u8bd5\u7684\u5546\u54c1\u5305\u62ec Scotch-Brite \u7c98\u6bdb\u6eda\u7b52\u548c\u8863\u7269\u6302\u94a9\u7b49\u3002<\/p>\n<h3>Adidas<\/h3>\n<p>Adidas \u628a\u4e00\u8f86\u6ee1\u8f7d\u8dd1\u978b\u7684\u5361\u8f66\u5f00\u8fdb\u5723\u4fdd\u7f57\u7684\u516c\u56ed\uff0c\u4f9b\u8dd1\u6b65\u8005\u8bd5\u7a7f\u3002\u6d3b\u52a8\u8fd8\u9080\u8bf7\u4e86\u8fd0\u52a8\u5458\u548c\u6570\u5b57\u7f51\u7ea2\uff0c\u4e0e\u6f5c\u5728\u987e\u5ba2\u4e00\u8d77\u953b\u70bc\u3002<\/p>\n<h3>Seven<\/h3>\n<p>\u4ece\u6e38\u6cf3\u5230\u666e\u62c9\u63d0\uff0c\u5404\u7c7b\u6d3b\u52a8\u7684&#8221;\u4f53\u9a8c\u8bfe&#8221;\u5927\u5bb6\u90fd\u4e0d\u964c\u751f\u3002\u4f46\u4ec5\u51ed\u4e00\u8282\u8bfe\uff0c\u5f88\u96be\u5224\u65ad\u8fd9\u9879\u6d3b\u52a8\u80fd\u5426\u987a\u5229\u878d\u5165\u65e5\u5e38\u751f\u6d3b\u3002\u56e0\u6b64\uff0c\u8bed\u8a00\u5b66\u6821 Seven \u4e3a\u6210\u4eba\u5b66\u5458\u63d0\u4f9b\u4e86\u771f\u6b63\u610f\u4e49\u4e0a\u7684\u8bd5\u9a7e\uff1a\u4e3a\u671f\u4e24\u5468\u3001\u5171\u56db\u8282\u8bfe\u7684\u4f53\u9a8c\u3002\u8fd9\u7c7b\u987e\u5ba2\u7fa4\u4f53\u66f4\u96be\u88ab\u8bf4\u670d\u3002\u4f53\u9a8c\u7ed3\u675f\u540e\uff0c\u6709\u610f\u5411\u7684\u5b66\u5458\u80fd\u66f4\u597d\u5730\u4e86\u89e3\u8bfe\u7a0b\uff0c\u5e76\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u5b9a\u3002<\/p>\n<h3>Vitacon<\/h3>\n<p>Vitacon \u623f\u5730\u4ea7\u5f00\u53d1\u4e0e\u5efa\u7b51\u516c\u53f8\u63a8\u51fa\u4e86\u516c\u5bd3\u8bd5\u9a7e\u3002\u4ed4\u7ec6\u60f3\u60f3\uff0c\u8fd9\u975e\u5e38\u5408\u7406\u3002\u623f\u4ea7\u901a\u5e38\u662f\u6211\u4eec\u4e00\u751f\u4e2d\u8d2d\u4e70\u7684\u6700\u6602\u8d35\u7684\u4e1c\u897f\uff0c\u90a3\u4e3a\u4ec0\u4e48\u4e0d\u5148\u4f53\u9a8c\u518d\u8d2d\u4e70\u5462\uff1f\u4ee5 Vitacon \u4e3a\u4f8b\uff0c\u987e\u5ba2\u53ef\u4ee5\u5728\u623f\u5b50\u91cc\u4f4f\u4e0a\u4e00\u665a\uff0c\u53ea\u9700\u5e26\u4e00\u4e2a\u88c5\u6709\u8863\u7269\u548c\u6d17\u6f31\u7528\u54c1\u7684\u5c0f\u884c\u674e\u7bb1\u3002\u53ea\u6709\u8fd9\u6837\uff0c\u624d\u80fd\u77e5\u9053\u5468\u8fb9\u6709\u6ca1\u6709\u5435\u95f9\u7684\u90bb\u5c45\uff0c\u6216\u8005\u662f\u5426\u85cf\u7740\u5176\u4ed6&#8221;\u60ca\u559c&#8221;\u3002<\/p>\n<h3>Flow<\/h3>\n<p>\u8bf4\u5230\u7761\u89c9\uff0c\u5e8a\u57ab\u54c1\u724c Flow \u5141\u8bb8\u987e\u5ba2\u628a\u4ea7\u54c1\u5e26\u56de\u5bb6\u7761\u4e0a\u6700\u591a 100 \u5929\uff0c\u4e14\u65e0\u9700\u627f\u62c5\u4efb\u4f55\u8d2d\u4e70\u4e49\u52a1\u3002\u4e0d\u5f97\u4e0d\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u9500\u552e\u5dee\u5f02\u5316\u4f18\u52bf\u3002<\/p>\n<h3>Apple Store<\/h3>\n<p>Apple Store \u7684\u8bbe\u8ba1\u4e3e\u4e16\u95fb\u540d\u3002\u6240\u6709\u7b14\u8bb0\u672c\u7535\u8111\u90fd\u6253\u5f00\u6446\u653e\u5728\u5bbd\u655e\u7684\u684c\u5b50\u4e0a\uff0c\u9080\u8bf7\u987e\u5ba2\u4e0a\u624b\u4e92\u52a8\u3002\u6b64\u5916\uff0c\u8fd9\u4e9b\u8bbe\u5907\u90fd\u5df2\u8054\u7f51\uff0c\u987e\u5ba2\u53ef\u4ee5\u514d\u8d39\u968f\u610f\u6d4f\u89c8\u3002<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3376\" target=\"_blank\" 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\u5728\u672c\u6587\u4e2d\uff0c\u4f60\u5c06\u5168\u9762\u4e86\u89e3\u4ea7\u54c1\u8bd5\u9a7e\u3002\u6211\u4eec\u9996\u5148\u89e3\u91ca\u5b83\u662f\u4ec0\u4e48\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u6709\u6548\uff0c\u63a5\u7740\u4ecb\u7ecd\u5df2\u7ecf\u91c7\u7528\u8fd9\u4e00\u505a\u6cd5\u7684\u4f01\u4e1a\u6848\u4f8b\uff0c\u5e76\u5c55\u793a\u987e\u5ba2\u5bf9\u5b83\u7684\u53cd\u54cd\u3002\u8bf7\u7ee7\u7eed\u9605\u8bfb\u3002 \u4ec0\u4e48\u662f\u4ea7\u54c1\u8bd5\u9a7e\uff1f \u8bd5\u9a7e\uff0c\u5c31\u662f\u5141\u8bb8\u6d88\u8d39\u8005\u514d\u8d39\u4f53\u9a8c\u4ea7\u54c1\u3002\u4f53\u9a8c\u7684\u8303\u56f4\u5404\u4e0d\u76f8\u540c\uff1a\u53ef\u4ee5\u662f\u7ed5\u8857\u533a\u5f00\u4e00\u5708\uff0c\u4e5f\u53ef\u4ee5\u53ea\u5728\u5e97\u5185\u8bd5\u7528\uff0c\u8fd8\u53ef\u4ee5\u662f\u8ba9\u987e\u5ba2\u628a\u4ea7\u54c1\u5e26\u56de\u5bb6\u4f7f\u7528 100 \u5929\uff0c\u4e14\u65e0\u9700\u627f\u62c5\u4efb\u4f55\u8d2d\u4e70\u4e49\u52a1\u3002\u4e0b\u9762\u6765\u770b\u770b\u5b83\u7684\u4e00\u4e9b\u597d\u5904\u3002 \u8bd5\u9a7e\u80fd\u63d0\u5347\u8d2d\u4e70\u6ee1\u610f\u5ea6 \u7814\u7a76\u63ed\u793a\u4e86\u5173\u4e8e\u8bd5\u9a7e\u7684\u8bb8\u591a\u6709\u8da3\u53d1\u73b0\uff0c\u5176\u4e2d\u4e4b\u4e00\u662f\u5b83\u4f1a\u6539\u53d8\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002\u5728 2007 \u5e74\u53d1\u8868\u4e8e\u5b66\u672f\u671f\u520a Journal of Consumer Research \u7684\u4e00\u7bc7\u6587\u7ae0\u4e2d\uff0c\u7814\u7a76\u4eba\u5458 Rebecca W. Hamilton \u548c Debora &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[665],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u63d0\u4f9b\u4ea7\u54c1\u8bd5\u7528\uff0c\u6253\u9020\u5f3a\u5927\u7684\u9500\u552e\u5dee\u5f02\u5316\u4f18\u52bf - The future of retail blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/product-test-drives-sales-advantage-zh\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u63d0\u4f9b\u4ea7\u54c1\u8bd5\u7528\uff0c\u6253\u9020\u5f3a\u5927\u7684\u9500\u552e\u5dee\u5f02\u5316\u4f18\u52bf - The future of retail blog\" \/>\n<meta property=\"og:description\" content=\"\u4ea7\u54c1\u8bd5\u9a7e\u4e0d\u518d\u53ea\u5c5e\u4e8e\u6c7d\u8f66\u3002\u8fd9\u79cd\u5728\u6c7d\u8f66\u7ecf\u9500\u5546\u4e2d\u5e7f\u6cdb\u91c7\u7528\u7684\u505a\u6cd5\uff0c\u6b63\u5728\u62d3\u5c55\u5230\u65b0\u7684\u5e02\u573a\u9886\u57df\uff0c\u56e0\u4e3a\u54c1\u724c\u548c\u96f6\u552e\u5546\u53d1\u73b0\uff0c\u8ba9\u6d88\u8d39\u8005\u4eb2\u8eab\u4f53\u9a8c\u662f\u63d0\u5347\u9500\u91cf\u7684\u7edd\u4f73\u65b9\u5f0f\u3002 \u5728\u672c\u6587\u4e2d\uff0c\u4f60\u5c06\u5168\u9762\u4e86\u89e3\u4ea7\u54c1\u8bd5\u9a7e\u3002\u6211\u4eec\u9996\u5148\u89e3\u91ca\u5b83\u662f\u4ec0\u4e48\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u6709\u6548\uff0c\u63a5\u7740\u4ecb\u7ecd\u5df2\u7ecf\u91c7\u7528\u8fd9\u4e00\u505a\u6cd5\u7684\u4f01\u4e1a\u6848\u4f8b\uff0c\u5e76\u5c55\u793a\u987e\u5ba2\u5bf9\u5b83\u7684\u53cd\u54cd\u3002\u8bf7\u7ee7\u7eed\u9605\u8bfb\u3002 \u4ec0\u4e48\u662f\u4ea7\u54c1\u8bd5\u9a7e\uff1f \u8bd5\u9a7e\uff0c\u5c31\u662f\u5141\u8bb8\u6d88\u8d39\u8005\u514d\u8d39\u4f53\u9a8c\u4ea7\u54c1\u3002\u4f53\u9a8c\u7684\u8303\u56f4\u5404\u4e0d\u76f8\u540c\uff1a\u53ef\u4ee5\u662f\u7ed5\u8857\u533a\u5f00\u4e00\u5708\uff0c\u4e5f\u53ef\u4ee5\u53ea\u5728\u5e97\u5185\u8bd5\u7528\uff0c\u8fd8\u53ef\u4ee5\u662f\u8ba9\u987e\u5ba2\u628a\u4ea7\u54c1\u5e26\u56de\u5bb6\u4f7f\u7528 100 \u5929\uff0c\u4e14\u65e0\u9700\u627f\u62c5\u4efb\u4f55\u8d2d\u4e70\u4e49\u52a1\u3002\u4e0b\u9762\u6765\u770b\u770b\u5b83\u7684\u4e00\u4e9b\u597d\u5904\u3002 \u8bd5\u9a7e\u80fd\u63d0\u5347\u8d2d\u4e70\u6ee1\u610f\u5ea6 \u7814\u7a76\u63ed\u793a\u4e86\u5173\u4e8e\u8bd5\u9a7e\u7684\u8bb8\u591a\u6709\u8da3\u53d1\u73b0\uff0c\u5176\u4e2d\u4e4b\u4e00\u662f\u5b83\u4f1a\u6539\u53d8\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002\u5728 2007 \u5e74\u53d1\u8868\u4e8e\u5b66\u672f\u671f\u520a Journal of Consumer Research \u7684\u4e00\u7bc7\u6587\u7ae0\u4e2d\uff0c\u7814\u7a76\u4eba\u5458 Rebecca W. 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