{"id":3452,"date":"2019-02-13T10:51:56","date_gmt":"2019-02-13T13:51:56","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3452"},"modified":"2026-10-19T12:08:22","modified_gmt":"2026-10-19T15:08:22","slug":"personalized-marketing-unique-customer-experience-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/personalized-marketing-unique-customer-experience-zh\/","title":{"rendered":"\u4e2a\u6027\u5316\u8425\u9500\uff1a\u4e3a\u60a8\u7684\u5ba2\u6237\u6253\u9020\u72ec\u4e00\u65e0\u4e8c\u7684\u4f53\u9a8c"},"content":{"rendered":"<div>\n<p>\u4e2a\u6027\u5316\u8425\u9500\u65e9\u5728\u4e92\u8054\u7f51\u51fa\u73b0\u4e4b\u524d\u5c31\u5df2\u5b58\u5728\uff0c\u4f46\u4e92\u8054\u7f51<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3268\" target=\"_blank\" rel=\"noopener\">\u6539\u53d8<\/a>\u4e86\u4f01\u4e1a\u5f00\u5c55\u4e2a\u6027\u5316\u8425\u9500\u7684\u65b9\u5f0f\uff1a\u501f\u52a9\u865a\u62df\u4e16\u754c\u4e2d\u6301\u7eed\u4e0d\u65ad\u7684\u4fe1\u606f\u4ea4\u6d41\uff0c\u4f01\u4e1a\u53ef\u4ee5\u66f4\u52a0\u8f7b\u677e\u5730\u8fd1\u8ddd\u79bb\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u3002<\/p>\n<p>\u4e2a\u6027\u5316\u8425\u9500\u80fd\u591f\u4e3a\u6bcf\u4f4d\u987e\u5ba2\u6253\u9020\u72ec\u4e00\u65e0\u4e8c\u7684\u4f53\u9a8c\uff0c\u56e0\u6b64\uff0c\u6240\u6709\u5e0c\u671b\u6253\u9020\u5dee\u5f02\u5316\u4f18\u52bf\u3001\u521b\u9020\u66f4\u591a\u5229\u6da6\u7684\u4f01\u4e1a\u90fd\u5728\u91c7\u7528\u8fd9\u4e00\u7b56\u7565\u3002\u60f3\u8fdb\u4e00\u6b65\u4e86\u89e3\u8fd9\u4e2a\u8bdd\u9898\uff0c\u770b\u770b\u5982\u4f55\u8ba9\u4f60\u7684\u987e\u5ba2\u611f\u5230\u88ab\u7279\u522b\u5bf9\u5f85\u3001\u88ab\u91cd\u89c6\u5417\uff1f\u90a3\u5c31\u7ee7\u7eed\u5f80\u4e0b\u8bfb\u5427\uff01<\/p>\n<h2>\u4ec0\u4e48\u662f\u4e2a\u6027\u5316\u8425\u9500\uff1f<\/h2>\n<p>\u4e2a\u6027\u5316\u8425\u9500\u662f\u6307\u6839\u636e\u6f5c\u5728\u987e\u5ba2\u7684\u559c\u597d\u548c\u9700\u6c42\uff0c\u4e3a\u5176\u91cf\u8eab\u5b9a\u5236\u5dee\u5f02\u5316\u7684\u4fe1\u606f\u3001\u4fc3\u9500\u548c\u4ea7\u54c1\uff0c\u4ece\u800c\u5438\u5f15\u4ed6\u4eec\u3002\u65e0\u8bba\u662f\u5728\u4e92\u8054\u7f51\u4e0a\uff0c\u8fd8\u662f\u5728\u7535\u8bdd\u3001\u4fe1\u51fd\u7b49\u7ebf\u4e0b\u6e20\u9053\uff0c\u5b83\u90fd\u662f\u5185\u5bb9\u7b56\u5212\u3001\u5236\u4f5c\u3001\u5206\u53d1\u4ee5\u53ca\u5e7f\u544a\u6295\u653e\u7684\u4e00\u79cd\u975e\u5e38\u6709\u6548\u7684\u5de5\u5177\u3002<\/p>\n<p>\u8fd9\u6837\u4e00\u6765\uff0c\u8425\u9500\u770b\u8d77\u6765\u5c31\u4e0d\u90a3\u4e48\u50cf\u8425\u9500\u4e86\uff0c\u800c\u987e\u5ba2\u4e5f\u4f1a\u56e0\u4e3a\u4eab\u53d7\u5230\u9ad8\u5ea6\u4e2a\u6027\u5316\u7684\u670d\u52a1\u800c\u611f\u5230\u88ab\u91cd\u89c6\u3002<\/p>\n<p>\u4e2a\u6027\u5316\u8425\u9500\u8fd8\u53ef\u4ee5\u5e94\u7528\u4e8e\u4ea7\u54c1\u672c\u8eab\u7684\u751f\u4ea7\u73af\u8282\uff0c\u901a\u8fc7\u5728\u7ebf\u7cfb\u7edf\u8ba9\u8d2d\u4e70\u8005\u81ea\u884c\u9009\u62e9\u5c3a\u7801\u3001\u989c\u8272\u7b49\u3002<\/p>\n<p>\u4e2a\u6027\u5316\u8425\u9500\u80fd\u591f\u4e0e\u76ee\u6807\u53d7\u4f17\u5efa\u7acb\u4eb2\u5bc6\u7684\u5173\u7cfb\uff0c\u5e76\u8ba9\u8fd9\u79cd\u5173\u7cfb\u66f4\u52a0\u900f\u660e\u3002\u8fd9\u6837\u65e2\u80fd\u89e6\u8fbe\u65b0\u987e\u5ba2\uff0c\u4e5f\u80fd<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3266\" target=\"_blank\" rel=\"noopener\">\u7559\u4f4f<\/a>\u8001\u987e\u5ba2\u3002<\/p>\n<p>\u9664\u4e86\u589e\u52a0\u987e\u5ba2\u6570\u91cf\u3001\u63d0\u5347\u987e\u5ba2\u5fe0\u8bda\u5ea6\u4e4b\u5916\uff0c\u4e2a\u6027\u5316\u8425\u9500\u8fd8\u80fd\u63d0\u9ad8\u4f01\u4e1a\u7684\u77e5\u540d\u5ea6\uff0c\u5e26\u6765\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u3002\u603b\u7684\u6765\u8bf4\uff0c\u4f01\u4e1a\u53ef\u4ee5\u51ed\u501f\u6d88\u8d39\u8005\u949f\u7231\u7684\u201c\u4e2a\u6027\u5316\u201d\u6765\u63d0\u5347\u9500\u91cf\u3001\u83b7\u53d6\u66f4\u591a\u5229\u6da6\u3002<\/p>\n<h2>\u5982\u4f55\u7528\u597d\u8fd9\u4e00\u7b56\u7565\uff1f<\/h2>\n<p>\u8981\u8ba9\u4e2a\u6027\u5316\u8425\u9500\u4e3a\u4f01\u4e1a\u5e26\u6765\u79ef\u6781\u6210\u6548\uff0c\u5c31\u5fc5\u987b\u6839\u636e\u76ee\u6807\u53d7\u4f17\u548c\u6240\u5728\u884c\u4e1a\u5bf9\u5176\u8fdb\u884c\u8c03\u6574\u3002\u8fd9\u7c7b\u8425\u9500\u4e0d\u5e94\u8ba9\u6d88\u8d39\u8005\u4ea7\u751f\u88ab\u76d1\u89c6\u7684\u611f\u89c9\u2014\u2014\u800c\u8fd9\u6070\u6070\u662f\u5f88\u5e38\u89c1\u7684\u95ee\u9898\u3002<\/p>\n<p>\u4e0b\u9762\u4ecb\u7ecd\u4e94\u79cd\u7b80\u5355\u6613\u884c\u7684\u4e2a\u6027\u5316\u8425\u9500\u65b9\u6cd5\uff0c\u52a9\u529b\u4f01\u4e1a\u5b9e\u73b0\u76ee\u6807\u3002\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01<\/p>\n<h3>\u6b63\u786e\u6536\u96c6\u548c\u4f7f\u7528\u6d88\u8d39\u8005\u6570\u636e<\/h3>\n<p>\u7f51\u7edc\u9690\u79c1\u548c\u9053\u5fb7\u95ee\u9898\u5fc5\u987b\u8ba4\u771f\u5bf9\u5f85\uff0c\u56e0\u6b64\uff0c<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3324\" target=\"_blank\" rel=\"noopener\">\u6536\u96c6\u987e\u5ba2\u4fe1\u606f<\/a>\u65f6\u5e94\u505a\u5230\u900f\u660e\u3001\u771f\u5b9e\u3002\u4e0d\u5f53\u4f7f\u7528\u4e2a\u4eba\u6570\u636e\u53ef\u80fd\u4f1a\u7ed9\u4f60\u7684\u4e1a\u52a1\u5e26\u6765\u5de8\u5927\u635f\u5bb3\uff0c\u8ba9\u4f60\u5728\u4e2a\u6027\u5316\u8425\u9500\u4e0a\u7684\u6240\u6709\u52aa\u529b\u4ed8\u8bf8\u4e1c\u6d41\u3002<\/p>\n<h3>\u5148\u4e3a\u987e\u5ba2\u63d0\u4f9b\u4ef7\u503c\uff0c\u518d\u63d0\u51fa\u8bf7\u6c42<\/h3>\n<p>\u5927\u591a\u6570\u4f01\u4e1a\u90fd\u72af\u4e86\u4e00\u4e2a\u9519\u8bef\uff1a\u4e00\u4e0a\u6765\u5c31\u8981\u6c42\u6d88\u8d39\u8005\u91c7\u53d6\u67d0\u79cd\u884c\u52a8\uff0c\u6bd4\u5982\u70b9\u51fb\u3001\u586b\u5199\u3001\u8ba2\u9605\u7b49\uff0c\u8ba9\u4ed6\u4eec\u611f\u5230\u538c\u70e6\uff0c\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u4e5f\u4fb5\u72af\u4e86\u4ed6\u4eec\u7684\u9690\u79c1\u3002\u56e0\u6b64\uff0c\u7406\u60f3\u7684\u505a\u6cd5\u662f\u5728\u5411\u6f5c\u5728\u987e\u5ba2\u63d0\u51fa\u4efb\u4f55\u8bf7\u6c42\u4e4b\u524d\uff0c\u5148\u63d0\u4f9b\u4e00\u4e9b\u6709\u4ef7\u503c\u7684\u4e1c\u897f\uff0c\u6bd4\u5982\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u5185\u5bb9\uff0c\u4ece\u800c\u6fc0\u53d1\u5bf9\u65b9\u7684\u610f\u613f\uff0c\u5efa\u7acb\u826f\u597d\u7684\u5173\u7cfb\u3002<\/p>\n<p>\u6240\u4ee5\uff0c\u5728\u4e2a\u6027\u5316\u8425\u9500\u4e2d\uff0c\u4e0d\u4f1a\u4fb5\u72af\u73b0\u6709\u987e\u5ba2\u548c\u6f5c\u5728\u987e\u5ba2\u7684\u9690\u79c1\u3002\u9996\u5148\u63d0\u4f9b\u6709\u610f\u4e49\u7684\u4e1c\u897f\uff0c\u5728\u83b7\u5f97\u8bb8\u53ef\u4e4b\u540e\uff0c\u518d\u63d0\u51fa\u8bf7\u6c42\u3002\u6beb\u65e0\u7591\u95ee\uff0c\u5185\u5bb9\u8425\u9500\u662f\u5b9e\u73b0\u8fd9\u4e00\u7b56\u7565\u7684\u7edd\u4f73\u5de5\u5177\u3002<\/p>\n<h3>\u5411\u987e\u5ba2\u5c55\u793a\u65b0\u54c1<\/h3>\n<p>\u5f88\u591a\u4f01\u4e1a\u5e38\u7528\u7684\u4e00\u79cd\u624b\u6cd5\uff0c\u662f\u518d\u6b21\u5c55\u793a\u7528\u6237\u5728\u7f51\u7ad9\u4e0a\u6d4f\u89c8\u8fc7\u4f46\u6ca1\u6709\u8d2d\u4e70\u7684\u5546\u54c1\u3002\u8fd9\u79cd\u505a\u6cd5\u7684\u6548\u679c\u901a\u5e38\u4e0d\u592a\u597d\uff0c\u56e0\u4e3a\u6d88\u8d39\u8005\u5e76\u4e0d\u603b\u662f\u6709\u5174\u8da3\u91cd\u6e29\u770b\u8fc7\u7684\u5546\u54c1\uff0c\u4ed6\u4eec\u66f4\u613f\u610f\u53d1\u73b0\u540c\u6837\u5408\u81ea\u5df1\u53e3\u5473\u7684\u65b0\u5546\u54c1\u3002<\/p>\n<p>\u89e3\u51b3\u529e\u6cd5\u662f\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u4e00\u4efd\u4e13\u4e3a\u8be5\u987e\u5ba2\u7cbe\u5fc3\u6311\u9009\u7684\u4e2a\u6027\u5316\u63a8\u8350\uff0c\u5176\u4e2d\u65e2\u5305\u62ec\u65b0\u54c1\uff0c\u4e5f\u5305\u62ec\u90e8\u5206\u6d4f\u89c8\u8fc7\u7684\u5546\u54c1\u3002<\/p>\n<p>\u53e6\u4e00\u79cd\u5f88\u5e38\u89c1\u7684\u505a\u6cd5\uff0c\u662f\u7ed9\u987e\u5ba2\u53d1\u9001\u4e0e\u5176\u521a\u521a\u8d2d\u4e70\u7684\u5546\u54c1\u76f8\u4f3c\u7684\u4ea7\u54c1\u90ae\u4ef6\u3002\u8fd9\u662f\u4e00\u4e2a\u9519\u8bef\uff0c\u56e0\u4e3a\u8fd9\u4f1a\u8ba9\u4eba\u89c9\u5f97\u4f01\u4e1a\u751a\u81f3\u4e0d\u77e5\u9053\u987e\u5ba2\u5df2\u7ecf\u4e70\u5230\u4e86\u60f3\u8981\u7684\u4e1c\u897f\uff1b\u800c\u4e14\u8fd9\u6837\u505a\u6beb\u65e0\u7528\u5904\uff0c\u56e0\u4e3a\u987e\u5ba2\u5e76\u4e0d\u60f3\u518d\u4e70\u548c\u5df2\u8d2d\u5546\u54c1\u4e00\u6837\u7684\u4e1c\u897f\u3002<\/p>\n<p>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u7406\u60f3\u7684\u505a\u6cd5\u662f\u5c55\u793a\u987e\u5ba2\u53ef\u80fd\u611f\u5174\u8da3\u3001\u4e0e\u5176\u4e4b\u524d\u8d2d\u4e70\u7684\u5546\u54c1\u76f8\u5173\u4e14\u4ef7\u683c\u76f8\u5f53\u7684\u4ea7\u54c1\uff0c\u4ee5\u6b64\u8868\u660e\u4f60\u4e86\u89e3\u8fd9\u4f4d\u987e\u5ba2\u7684<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3319\" target=\"_blank\" rel=\"noopener\">\u6d88\u8d39\u753b\u50cf<\/a>\u3002<\/p>\n<h3>\u5728\u7279\u6b8a\u65e5\u5b50\u5f00\u5c55\u4fc3\u9500<\/h3>\n<p>\u9488\u5bf9\u8282\u5e86\u65e5\u7b56\u5212\u4fc3\u9500\u6d3b\u52a8\u5fc5\u4e0d\u53ef\u5c11\uff0c\u800c\u4e2a\u6027\u5316\u8425\u9500\u7684\u601d\u8def\u662f\u4e3a\u6bcf\u4f4d\u987e\u5ba2\u5355\u72ec\u8bbe\u8ba1\u4fc3\u9500\u3002\u4f8b\u5982\uff0c\u5728\u987e\u5ba2\u6210\u4e3a\u4f01\u4e1a\u5fe0\u5b9e\u5ba2\u6237\u6ee1\u4e00\u5468\u5e74\u65f6\uff0c\u6216\u8005\u5728\u987e\u5ba2\u751f\u65e5\u5f53\u5929\uff0c\u4e3a\u5176\u63d0\u4f9b\u4e13\u5c5e\u4f18\u60e0\uff0c\u662f\u5c55\u73b0\u4f01\u4e1a\u7528\u5fc3\u7684\u7edd\u4f73\u65b9\u5f0f\uff01<\/p>\n<p>\u6b64\u5916\uff0c\u5168\u56fd\u6027\u7684\u8282\u5e86\u65e5\u7531\u4e8e\u7f51\u7ad9\u6d41\u91cf\u4f1a\u51fa\u73b0\u660e\u663e\u9ad8\u5cf0\uff0c\u4e5f\u662f\u83b7\u53d6\u6f5c\u5728\u5ba2\u6237\uff08leads\uff09\u7684\u597d\u65f6\u673a\u3002\u8fd9\u6837\uff0c\u5c31\u53ef\u4ee5\u901a\u8fc7\u4e2a\u6027\u5316\u8425\u9500\u6d41\u7a0b\u7684\u81ea\u52a8\u5316\u6765\u5b9e\u73b0\u89c4\u6a21\u5316\u3002<\/p>\n<p>\u8fd9\u4e9b\u4e3e\u63aa\u80fd\u591f\u62c9\u8fd1\u6d88\u8d39\u8005\u4e0e\u54c1\u724c\u4e4b\u95f4\u7684\u8ddd\u79bb\uff0c\u8425\u9020\u4eb2\u5bc6\u7684\u6c1b\u56f4\uff0c\u5e26\u6765<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3180\" target=\"_blank\" rel=\"noopener\">\u66f4\u597d\u7684\u8d2d\u7269\u4f53\u9a8c<\/a>\u3002<\/p>\n<h3>\u53d1\u7ed9\u66f4\u5c11\u7684\u4eba\uff0c\u6548\u679c\u53cd\u800c\u66f4\u597d<\/h3>\n<p>\u5f53\u4f01\u4e1a\u4e86\u89e3\u81ea\u5df1\u7684\u987e\u5ba2\u53ca\u5176\u7279\u70b9\u65f6\uff0c\u6c9f\u901a\u5c31\u4f1a\u66f4\u52a0\u7cbe\u51c6\uff0c\u4f60\u53ea\u9700\u5be5\u5be5\u6570\u8bed\u5c31\u80fd\u6253\u52a8\u4ed6\u4eec\u3002\u56e0\u6b64\uff0c\u4e0e\u5176\u53d1\u9001\u5185\u5bb9\u548c\u4f18\u60e0\u90fd\u8fc7\u4e8e\u7b3c\u7edf\u3001\u201c\u5e7f\u6492\u7f51\u201d\u5f0f\u7684\u65b0\u95fb\u901a\u8baf\uff0c\u4e0d\u5982\u6539\u4e3a\u5411\u5c11\u6570\u4eba\u63a8\u8350\u4f60\u786e\u4fe1\u4ed6\u4eec\u4f1a\u559c\u6b22\u7684\u4ea7\u54c1\uff0c\u8fd9\u6837\u6548\u7387\u8981\u9ad8\u5f97\u591a\uff01<\/p>\n<h2>\u4e2a\u6027\u5316\u8425\u9500\u7684\u53d7\u4f17\u662f\u8c01\uff1f<\/h2>\n<p>\u5982\u4eca\uff0c\u4e2a\u6027\u5316\u8425\u9500\u6700\u9002\u5408\u90a3\u4e9b\u65f6\u523b\u5728\u7ebf\u3001\u7ecf\u5e38\u7f51\u8d2d\u3001\u9891\u7e41\u67e5\u770b\u90ae\u4ef6\u548c\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u7684\u4eba\u7fa4\u3002\u8fd9\u4e9b\u6d88\u8d39\u8005\u603b\u662f\u7d27\u8ddf\u6700\u65b0\u6f6e\u6d41\uff0c\u56e0\u6b64\u8ffd\u6c42\u4e0e\u4f17\u4e0d\u540c\u7684\u4f53\u9a8c\uff0c\u540c\u65f6\u4ed6\u4eec\u8981\u6c42\u5f88\u9ad8\uff0c\u4e5f\u975e\u5e38\u6e05\u695a\u81ea\u5df1\u60f3\u8981\u4ec0\u4e48\u3002<\/p>\n<p>\u4e0b\u9762\u662f\u4e09\u6761\u6709\u52a9\u4e8e\u5f00\u5c55\u4e2a\u6027\u5316\u8425\u9500\u7684\u6d1e\u5bdf\uff1a<\/p>\n<ul>\n<li>\u667a\u80fd\u624b\u673a\u662f\u6700\u5e38\u7528\u7684\u4e0a\u7f51\u8bbe\u5907\uff1a\u5728\u79fb\u52a8\u8425\u9500\u4e2d\uff0c\u53ef\u4ee5\u901a\u8fc7\u77ed\u4fe1\u8425\u9500\u4e0e\u987e\u5ba2\u6c9f\u901a\uff0c\u6216\u8005\u501f\u52a9\u4e8c\u7ef4\u7801\u63d0\u4f9b\u5dee\u5f02\u5316\u670d\u52a1\u7b49\uff1b<\/li>\n<li>Facebook \u652f\u6301\u901a\u8fc7\u901a\u77e5\u5f00\u5c55\u81ea\u7136\u63a8\u5e7f\u6d3b\u52a8\uff1a\u524d\u63d0\u662f\u987e\u5ba2\u4f7f\u7528 Facebook \u8d26\u53f7\u767b\u5f55\u8fc7\u4f60\u7684\u7f51\u7ad9\uff0c\u5e76\u5141\u8bb8\u4f01\u4e1a\u901a\u8fc7\u901a\u77e5\u4e0e\u5176\u6c9f\u901a\u3002\u7531\u4e8e\u8fd9\u662f\u4e00\u79cd\u975e\u5e38\u79c1\u4eba\u5316\u7684\u987e\u5ba2\u6c9f\u901a\u65b9\u5f0f\uff0c\u5fc5\u987b\u5de7\u5999\u4f7f\u7528\uff1b<\/li>\n<li>\u987e\u5ba2\u6709\u81ea\u5df1\u7684\u201c\u8d2d\u7269\u65f6\u95f4\u201d\uff1a\u6bcf\u4f4d\u6d88\u8d39\u8005\u641c\u7d22\u548c\u8d2d\u7269\u7684\u65f6\u95f4\u6bb5\u5404\u4e0d\u76f8\u540c\u3002\u4f8b\u5982\uff0c\u4e2a\u6027\u5316\u90ae\u4ef6\u5e94\u5728\u6d88\u8d39\u8005\u6700\u6709\u53ef\u80fd\u6253\u5f00\u7684\u65f6\u5019\u53d1\u9001\u3002<\/li>\n<\/ul>\n<p>\u6b63\u5982\u6211\u4eec\u6240\u770b\u5230\u7684\uff0c\u4e2a\u6027\u5316\u8425\u9500\u80fd\u591f\u4e3a\u987e\u5ba2\u63a8\u8350\u9ad8\u5ea6\u76f8\u5173\u7684\u4ea7\u54c1\uff0c\u5927\u5927\u63d0\u9ad8\u8d2d\u4e70\u7684\u53ef\u80fd\u6027\u3002\u4efb\u4f55\u5e0c\u671b\u4e0e<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3328\" target=\"_blank\" rel=\"noopener\">\u987e\u5ba2\u5efa\u7acb\u826f\u597d\u5173\u7cfb<\/a>\u3001<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3228\" target=\"_blank\" rel=\"noopener\">\u63d0\u5347<\/a><a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3228\" target=\"_blank\" rel=\"noopener\">\u8d2d\u7269\u4f53\u9a8c<\/a>\u5e76\u83b7\u5f97\u66f4\u9ad8\u8d22\u52a1\u56de\u62a5\u7684\u4f01\u4e1a\uff0c\u90fd\u5e94\u8be5\u91c7\u7528\u8fd9\u4e00\u8425\u9500\u7b56\u7565\uff01<\/p>\n<p>\u559c\u6b22\u8fd9\u7bc7\u6587\u7ae0\u5417\uff1f\u6b22\u8fce\u5173\u6ce8\u6211\u4eec\u7684 <a href=\"https:\/\/www.facebook.com\/alicewondersretail\/\">Facebook<\/a>\u3001<a href=\"https:\/\/www.instagram.com\/_alicewonders\/\">Instagram<\/a>\u3001<a href=\"https:\/\/twitter.com\/alicewonders48\">Twitter<\/a> \u548c <a href=\"https:\/\/www.linkedin.com\/company\/alicewonders\">Linkedin<\/a>\uff0c\u7cbe\u5f69\u5185\u5bb9\u4e0d\u5bb9\u9519\u8fc7\uff01<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u4e2a\u6027\u5316\u8425\u9500\u65e9\u5728\u4e92\u8054\u7f51\u51fa\u73b0\u4e4b\u524d\u5c31\u5df2\u5b58\u5728\uff0c\u4f46\u4e92\u8054\u7f51\u6539\u53d8\u4e86\u4f01\u4e1a\u5f00\u5c55\u4e2a\u6027\u5316\u8425\u9500\u7684\u65b9\u5f0f\uff1a\u501f\u52a9\u865a\u62df\u4e16\u754c\u4e2d\u6301\u7eed\u4e0d\u65ad\u7684\u4fe1\u606f\u4ea4\u6d41\uff0c\u4f01\u4e1a\u53ef\u4ee5\u66f4\u52a0\u8f7b\u677e\u5730\u8fd1\u8ddd\u79bb\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u3002 \u4e2a\u6027\u5316\u8425\u9500\u80fd\u591f\u4e3a\u6bcf\u4f4d\u987e\u5ba2\u6253\u9020\u72ec\u4e00\u65e0\u4e8c\u7684\u4f53\u9a8c\uff0c\u56e0\u6b64\uff0c\u6240\u6709\u5e0c\u671b\u6253\u9020\u5dee\u5f02\u5316\u4f18\u52bf\u3001\u521b\u9020\u66f4\u591a\u5229\u6da6\u7684\u4f01\u4e1a\u90fd\u5728\u91c7\u7528\u8fd9\u4e00\u7b56\u7565\u3002\u60f3\u8fdb\u4e00\u6b65\u4e86\u89e3\u8fd9\u4e2a\u8bdd\u9898\uff0c\u770b\u770b\u5982\u4f55\u8ba9\u4f60\u7684\u987e\u5ba2\u611f\u5230\u88ab\u7279\u522b\u5bf9\u5f85\u3001\u88ab\u91cd\u89c6\u5417\uff1f\u90a3\u5c31\u7ee7\u7eed\u5f80\u4e0b\u8bfb\u5427\uff01 \u4ec0\u4e48\u662f\u4e2a\u6027\u5316\u8425\u9500\uff1f \u4e2a\u6027\u5316\u8425\u9500\u662f\u6307\u6839\u636e\u6f5c\u5728\u987e\u5ba2\u7684\u559c\u597d\u548c\u9700\u6c42\uff0c\u4e3a\u5176\u91cf\u8eab\u5b9a\u5236\u5dee\u5f02\u5316\u7684\u4fe1\u606f\u3001\u4fc3\u9500\u548c\u4ea7\u54c1\uff0c\u4ece\u800c\u5438\u5f15\u4ed6\u4eec\u3002\u65e0\u8bba\u662f\u5728\u4e92\u8054\u7f51\u4e0a\uff0c\u8fd8\u662f\u5728\u7535\u8bdd\u3001\u4fe1\u51fd\u7b49\u7ebf\u4e0b\u6e20\u9053\uff0c\u5b83\u90fd\u662f\u5185\u5bb9\u7b56\u5212\u3001\u5236\u4f5c\u3001\u5206\u53d1\u4ee5\u53ca\u5e7f\u544a\u6295\u653e\u7684\u4e00\u79cd\u975e\u5e38\u6709\u6548\u7684\u5de5\u5177\u3002 \u8fd9\u6837\u4e00\u6765\uff0c\u8425\u9500\u770b\u8d77\u6765\u5c31\u4e0d\u90a3\u4e48\u50cf\u8425\u9500\u4e86\uff0c\u800c\u987e\u5ba2\u4e5f\u4f1a\u56e0\u4e3a\u4eab\u53d7\u5230\u9ad8\u5ea6\u4e2a\u6027\u5316\u7684\u670d\u52a1\u800c\u611f\u5230\u88ab\u91cd\u89c6\u3002 \u4e2a\u6027\u5316\u8425\u9500\u8fd8\u53ef\u4ee5\u5e94\u7528\u4e8e\u4ea7\u54c1\u672c\u8eab\u7684\u751f\u4ea7\u73af\u8282\uff0c\u901a\u8fc7\u5728\u7ebf\u7cfb\u7edf\u8ba9\u8d2d\u4e70\u8005\u81ea\u884c\u9009\u62e9\u5c3a\u7801\u3001\u989c\u8272\u7b49\u3002 \u4e2a\u6027\u5316\u8425\u9500\u80fd\u591f\u4e0e\u76ee\u6807\u53d7\u4f17\u5efa\u7acb\u4eb2\u5bc6\u7684\u5173\u7cfb\uff0c\u5e76\u8ba9\u8fd9\u79cd\u5173\u7cfb\u66f4\u52a0\u900f\u660e\u3002\u8fd9\u6837\u65e2\u80fd\u89e6\u8fbe\u65b0\u987e\u5ba2\uff0c\u4e5f\u80fd\u7559\u4f4f\u8001\u987e\u5ba2\u3002 \u9664\u4e86\u589e\u52a0\u987e\u5ba2\u6570\u91cf\u3001\u63d0\u5347\u987e\u5ba2\u5fe0\u8bda\u5ea6\u4e4b\u5916\uff0c\u4e2a\u6027\u5316\u8425\u9500\u8fd8\u80fd\u63d0\u9ad8\u4f01\u4e1a\u7684\u77e5\u540d\u5ea6\uff0c\u5e26\u6765\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u3002\u603b\u7684\u6765\u8bf4\uff0c\u4f01\u4e1a\u53ef\u4ee5\u51ed\u501f\u6d88\u8d39\u8005\u949f\u7231\u7684\u201c\u4e2a\u6027\u5316\u201d\u6765\u63d0\u5347\u9500\u91cf\u3001\u83b7\u53d6\u66f4\u591a\u5229\u6da6\u3002 \u5982\u4f55\u7528\u597d\u8fd9\u4e00\u7b56\u7565\uff1f \u8981\u8ba9\u4e2a\u6027\u5316\u8425\u9500\u4e3a\u4f01\u4e1a\u5e26\u6765\u79ef\u6781\u6210\u6548\uff0c\u5c31\u5fc5\u987b\u6839\u636e\u76ee\u6807\u53d7\u4f17\u548c\u6240\u5728\u884c\u4e1a\u5bf9\u5176\u8fdb\u884c\u8c03\u6574\u3002\u8fd9\u7c7b\u8425\u9500\u4e0d\u5e94\u8ba9\u6d88\u8d39\u8005\u4ea7\u751f\u88ab\u76d1\u89c6\u7684\u611f\u89c9\u2014\u2014\u800c\u8fd9\u6070\u6070\u662f\u5f88\u5e38\u89c1\u7684\u95ee\u9898\u3002 \u4e0b\u9762\u4ecb\u7ecd\u4e94\u79cd\u7b80\u5355\u6613\u884c\u7684\u4e2a\u6027\u5316\u8425\u9500\u65b9\u6cd5\uff0c\u52a9\u529b\u4f01\u4e1a\u5b9e\u73b0\u76ee\u6807\u3002\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01 \u6b63\u786e\u6536\u96c6\u548c\u4f7f\u7528\u6d88\u8d39\u8005\u6570\u636e \u7f51\u7edc\u9690\u79c1\u548c\u9053\u5fb7\u95ee\u9898\u5fc5\u987b\u8ba4\u771f\u5bf9\u5f85\uff0c\u56e0\u6b64\uff0c\u6536\u96c6\u987e\u5ba2\u4fe1\u606f\u65f6\u5e94\u505a\u5230\u900f\u660e\u3001\u771f\u5b9e\u3002\u4e0d\u5f53\u4f7f\u7528\u4e2a\u4eba\u6570\u636e\u53ef\u80fd\u4f1a\u7ed9\u4f60\u7684\u4e1a\u52a1\u5e26\u6765\u5de8\u5927\u635f\u5bb3\uff0c\u8ba9\u4f60\u5728\u4e2a\u6027\u5316\u8425\u9500\u4e0a\u7684\u6240\u6709\u52aa\u529b\u4ed8\u8bf8\u4e1c\u6d41\u3002 \u5148\u4e3a\u987e\u5ba2\u63d0\u4f9b\u4ef7\u503c\uff0c\u518d\u63d0\u51fa\u8bf7\u6c42 \u5927\u591a\u6570\u4f01\u4e1a\u90fd\u72af\u4e86\u4e00\u4e2a\u9519\u8bef\uff1a\u4e00\u4e0a\u6765\u5c31\u8981\u6c42\u6d88\u8d39\u8005\u91c7\u53d6\u67d0\u79cd\u884c\u52a8\uff0c\u6bd4\u5982\u70b9\u51fb\u3001\u586b\u5199\u3001\u8ba2\u9605\u7b49\uff0c\u8ba9\u4ed6\u4eec\u611f\u5230\u538c\u70e6\uff0c\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u4e5f\u4fb5\u72af\u4e86\u4ed6\u4eec\u7684\u9690\u79c1\u3002\u56e0\u6b64\uff0c\u7406\u60f3\u7684\u505a\u6cd5\u662f\u5728\u5411\u6f5c\u5728\u987e\u5ba2\u63d0\u51fa\u4efb\u4f55\u8bf7\u6c42\u4e4b\u524d\uff0c\u5148\u63d0\u4f9b\u4e00\u4e9b\u6709\u4ef7\u503c\u7684\u4e1c\u897f\uff0c\u6bd4\u5982\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u5185\u5bb9\uff0c\u4ece\u800c\u6fc0\u53d1\u5bf9\u65b9\u7684\u610f\u613f\uff0c\u5efa\u7acb\u826f\u597d\u7684\u5173\u7cfb\u3002 \u6240\u4ee5\uff0c\u5728\u4e2a\u6027\u5316\u8425\u9500\u4e2d\uff0c\u4e0d\u4f1a\u4fb5\u72af\u73b0\u6709\u987e\u5ba2\u548c\u6f5c\u5728\u987e\u5ba2\u7684\u9690\u79c1\u3002\u9996\u5148\u63d0\u4f9b\u6709\u610f\u4e49\u7684\u4e1c\u897f\uff0c\u5728\u83b7\u5f97\u8bb8\u53ef\u4e4b\u540e\uff0c\u518d\u63d0\u51fa\u8bf7\u6c42\u3002\u6beb\u65e0\u7591\u95ee\uff0c\u5185\u5bb9\u8425\u9500\u662f\u5b9e\u73b0\u8fd9\u4e00\u7b56\u7565\u7684\u7edd\u4f73\u5de5\u5177\u3002 \u5411\u987e\u5ba2\u5c55\u793a\u65b0\u54c1 \u5f88\u591a\u4f01\u4e1a\u5e38\u7528\u7684\u4e00\u79cd\u624b\u6cd5\uff0c\u662f\u518d\u6b21\u5c55\u793a\u7528\u6237\u5728\u7f51\u7ad9\u4e0a\u6d4f\u89c8\u8fc7\u4f46\u6ca1\u6709\u8d2d\u4e70\u7684\u5546\u54c1\u3002\u8fd9\u79cd\u505a\u6cd5\u7684\u6548\u679c\u901a\u5e38\u4e0d\u592a\u597d\uff0c\u56e0\u4e3a\u6d88\u8d39\u8005\u5e76\u4e0d\u603b\u662f\u6709\u5174\u8da3\u91cd\u6e29\u770b\u8fc7\u7684\u5546\u54c1\uff0c\u4ed6\u4eec\u66f4\u613f\u610f\u53d1\u73b0\u540c\u6837\u5408\u81ea\u5df1\u53e3\u5473\u7684\u65b0\u5546\u54c1\u3002 \u89e3\u51b3\u529e\u6cd5\u662f\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u4e00\u4efd\u4e13\u4e3a\u8be5\u987e\u5ba2\u7cbe\u5fc3\u6311\u9009\u7684\u4e2a\u6027\u5316\u63a8\u8350\uff0c\u5176\u4e2d\u65e2\u5305\u62ec\u65b0\u54c1\uff0c\u4e5f\u5305\u62ec\u90e8\u5206\u6d4f\u89c8\u8fc7\u7684\u5546\u54c1\u3002 \u53e6\u4e00\u79cd\u5f88\u5e38\u89c1\u7684\u505a\u6cd5\uff0c\u662f\u7ed9\u987e\u5ba2\u53d1\u9001\u4e0e\u5176\u521a\u521a\u8d2d\u4e70\u7684\u5546\u54c1\u76f8\u4f3c\u7684\u4ea7\u54c1\u90ae\u4ef6\u3002\u8fd9\u662f\u4e00\u4e2a\u9519\u8bef\uff0c\u56e0\u4e3a\u8fd9\u4f1a\u8ba9\u4eba\u89c9\u5f97\u4f01\u4e1a\u751a\u81f3\u4e0d\u77e5\u9053\u987e\u5ba2\u5df2\u7ecf\u4e70\u5230\u4e86\u60f3\u8981\u7684\u4e1c\u897f\uff1b\u800c\u4e14\u8fd9\u6837\u505a\u6beb\u65e0\u7528\u5904\uff0c\u56e0\u4e3a\u987e\u5ba2\u5e76\u4e0d\u60f3\u518d\u4e70\u548c\u5df2\u8d2d\u5546\u54c1\u4e00\u6837\u7684\u4e1c\u897f\u3002 &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[665],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u4e2a\u6027\u5316\u8425\u9500\uff1a\u4e3a\u60a8\u7684\u5ba2\u6237\u6253\u9020\u72ec\u4e00\u65e0\u4e8c\u7684\u4f53\u9a8c - The future of retail blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/personalized-marketing-unique-customer-experience-zh\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u4e2a\u6027\u5316\u8425\u9500\uff1a\u4e3a\u60a8\u7684\u5ba2\u6237\u6253\u9020\u72ec\u4e00\u65e0\u4e8c\u7684\u4f53\u9a8c - The future of retail blog\" \/>\n<meta property=\"og:description\" content=\"\u4e2a\u6027\u5316\u8425\u9500\u65e9\u5728\u4e92\u8054\u7f51\u51fa\u73b0\u4e4b\u524d\u5c31\u5df2\u5b58\u5728\uff0c\u4f46\u4e92\u8054\u7f51\u6539\u53d8\u4e86\u4f01\u4e1a\u5f00\u5c55\u4e2a\u6027\u5316\u8425\u9500\u7684\u65b9\u5f0f\uff1a\u501f\u52a9\u865a\u62df\u4e16\u754c\u4e2d\u6301\u7eed\u4e0d\u65ad\u7684\u4fe1\u606f\u4ea4\u6d41\uff0c\u4f01\u4e1a\u53ef\u4ee5\u66f4\u52a0\u8f7b\u677e\u5730\u8fd1\u8ddd\u79bb\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u3002 \u4e2a\u6027\u5316\u8425\u9500\u80fd\u591f\u4e3a\u6bcf\u4f4d\u987e\u5ba2\u6253\u9020\u72ec\u4e00\u65e0\u4e8c\u7684\u4f53\u9a8c\uff0c\u56e0\u6b64\uff0c\u6240\u6709\u5e0c\u671b\u6253\u9020\u5dee\u5f02\u5316\u4f18\u52bf\u3001\u521b\u9020\u66f4\u591a\u5229\u6da6\u7684\u4f01\u4e1a\u90fd\u5728\u91c7\u7528\u8fd9\u4e00\u7b56\u7565\u3002\u60f3\u8fdb\u4e00\u6b65\u4e86\u89e3\u8fd9\u4e2a\u8bdd\u9898\uff0c\u770b\u770b\u5982\u4f55\u8ba9\u4f60\u7684\u987e\u5ba2\u611f\u5230\u88ab\u7279\u522b\u5bf9\u5f85\u3001\u88ab\u91cd\u89c6\u5417\uff1f\u90a3\u5c31\u7ee7\u7eed\u5f80\u4e0b\u8bfb\u5427\uff01 \u4ec0\u4e48\u662f\u4e2a\u6027\u5316\u8425\u9500\uff1f \u4e2a\u6027\u5316\u8425\u9500\u662f\u6307\u6839\u636e\u6f5c\u5728\u987e\u5ba2\u7684\u559c\u597d\u548c\u9700\u6c42\uff0c\u4e3a\u5176\u91cf\u8eab\u5b9a\u5236\u5dee\u5f02\u5316\u7684\u4fe1\u606f\u3001\u4fc3\u9500\u548c\u4ea7\u54c1\uff0c\u4ece\u800c\u5438\u5f15\u4ed6\u4eec\u3002\u65e0\u8bba\u662f\u5728\u4e92\u8054\u7f51\u4e0a\uff0c\u8fd8\u662f\u5728\u7535\u8bdd\u3001\u4fe1\u51fd\u7b49\u7ebf\u4e0b\u6e20\u9053\uff0c\u5b83\u90fd\u662f\u5185\u5bb9\u7b56\u5212\u3001\u5236\u4f5c\u3001\u5206\u53d1\u4ee5\u53ca\u5e7f\u544a\u6295\u653e\u7684\u4e00\u79cd\u975e\u5e38\u6709\u6548\u7684\u5de5\u5177\u3002 \u8fd9\u6837\u4e00\u6765\uff0c\u8425\u9500\u770b\u8d77\u6765\u5c31\u4e0d\u90a3\u4e48\u50cf\u8425\u9500\u4e86\uff0c\u800c\u987e\u5ba2\u4e5f\u4f1a\u56e0\u4e3a\u4eab\u53d7\u5230\u9ad8\u5ea6\u4e2a\u6027\u5316\u7684\u670d\u52a1\u800c\u611f\u5230\u88ab\u91cd\u89c6\u3002 \u4e2a\u6027\u5316\u8425\u9500\u8fd8\u53ef\u4ee5\u5e94\u7528\u4e8e\u4ea7\u54c1\u672c\u8eab\u7684\u751f\u4ea7\u73af\u8282\uff0c\u901a\u8fc7\u5728\u7ebf\u7cfb\u7edf\u8ba9\u8d2d\u4e70\u8005\u81ea\u884c\u9009\u62e9\u5c3a\u7801\u3001\u989c\u8272\u7b49\u3002 \u4e2a\u6027\u5316\u8425\u9500\u80fd\u591f\u4e0e\u76ee\u6807\u53d7\u4f17\u5efa\u7acb\u4eb2\u5bc6\u7684\u5173\u7cfb\uff0c\u5e76\u8ba9\u8fd9\u79cd\u5173\u7cfb\u66f4\u52a0\u900f\u660e\u3002\u8fd9\u6837\u65e2\u80fd\u89e6\u8fbe\u65b0\u987e\u5ba2\uff0c\u4e5f\u80fd\u7559\u4f4f\u8001\u987e\u5ba2\u3002 \u9664\u4e86\u589e\u52a0\u987e\u5ba2\u6570\u91cf\u3001\u63d0\u5347\u987e\u5ba2\u5fe0\u8bda\u5ea6\u4e4b\u5916\uff0c\u4e2a\u6027\u5316\u8425\u9500\u8fd8\u80fd\u63d0\u9ad8\u4f01\u4e1a\u7684\u77e5\u540d\u5ea6\uff0c\u5e26\u6765\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u3002\u603b\u7684\u6765\u8bf4\uff0c\u4f01\u4e1a\u53ef\u4ee5\u51ed\u501f\u6d88\u8d39\u8005\u949f\u7231\u7684\u201c\u4e2a\u6027\u5316\u201d\u6765\u63d0\u5347\u9500\u91cf\u3001\u83b7\u53d6\u66f4\u591a\u5229\u6da6\u3002 \u5982\u4f55\u7528\u597d\u8fd9\u4e00\u7b56\u7565\uff1f \u8981\u8ba9\u4e2a\u6027\u5316\u8425\u9500\u4e3a\u4f01\u4e1a\u5e26\u6765\u79ef\u6781\u6210\u6548\uff0c\u5c31\u5fc5\u987b\u6839\u636e\u76ee\u6807\u53d7\u4f17\u548c\u6240\u5728\u884c\u4e1a\u5bf9\u5176\u8fdb\u884c\u8c03\u6574\u3002\u8fd9\u7c7b\u8425\u9500\u4e0d\u5e94\u8ba9\u6d88\u8d39\u8005\u4ea7\u751f\u88ab\u76d1\u89c6\u7684\u611f\u89c9\u2014\u2014\u800c\u8fd9\u6070\u6070\u662f\u5f88\u5e38\u89c1\u7684\u95ee\u9898\u3002 \u4e0b\u9762\u4ecb\u7ecd\u4e94\u79cd\u7b80\u5355\u6613\u884c\u7684\u4e2a\u6027\u5316\u8425\u9500\u65b9\u6cd5\uff0c\u52a9\u529b\u4f01\u4e1a\u5b9e\u73b0\u76ee\u6807\u3002\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01 \u6b63\u786e\u6536\u96c6\u548c\u4f7f\u7528\u6d88\u8d39\u8005\u6570\u636e \u7f51\u7edc\u9690\u79c1\u548c\u9053\u5fb7\u95ee\u9898\u5fc5\u987b\u8ba4\u771f\u5bf9\u5f85\uff0c\u56e0\u6b64\uff0c\u6536\u96c6\u987e\u5ba2\u4fe1\u606f\u65f6\u5e94\u505a\u5230\u900f\u660e\u3001\u771f\u5b9e\u3002\u4e0d\u5f53\u4f7f\u7528\u4e2a\u4eba\u6570\u636e\u53ef\u80fd\u4f1a\u7ed9\u4f60\u7684\u4e1a\u52a1\u5e26\u6765\u5de8\u5927\u635f\u5bb3\uff0c\u8ba9\u4f60\u5728\u4e2a\u6027\u5316\u8425\u9500\u4e0a\u7684\u6240\u6709\u52aa\u529b\u4ed8\u8bf8\u4e1c\u6d41\u3002 \u5148\u4e3a\u987e\u5ba2\u63d0\u4f9b\u4ef7\u503c\uff0c\u518d\u63d0\u51fa\u8bf7\u6c42 \u5927\u591a\u6570\u4f01\u4e1a\u90fd\u72af\u4e86\u4e00\u4e2a\u9519\u8bef\uff1a\u4e00\u4e0a\u6765\u5c31\u8981\u6c42\u6d88\u8d39\u8005\u91c7\u53d6\u67d0\u79cd\u884c\u52a8\uff0c\u6bd4\u5982\u70b9\u51fb\u3001\u586b\u5199\u3001\u8ba2\u9605\u7b49\uff0c\u8ba9\u4ed6\u4eec\u611f\u5230\u538c\u70e6\uff0c\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u4e5f\u4fb5\u72af\u4e86\u4ed6\u4eec\u7684\u9690\u79c1\u3002\u56e0\u6b64\uff0c\u7406\u60f3\u7684\u505a\u6cd5\u662f\u5728\u5411\u6f5c\u5728\u987e\u5ba2\u63d0\u51fa\u4efb\u4f55\u8bf7\u6c42\u4e4b\u524d\uff0c\u5148\u63d0\u4f9b\u4e00\u4e9b\u6709\u4ef7\u503c\u7684\u4e1c\u897f\uff0c\u6bd4\u5982\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u5185\u5bb9\uff0c\u4ece\u800c\u6fc0\u53d1\u5bf9\u65b9\u7684\u610f\u613f\uff0c\u5efa\u7acb\u826f\u597d\u7684\u5173\u7cfb\u3002 \u6240\u4ee5\uff0c\u5728\u4e2a\u6027\u5316\u8425\u9500\u4e2d\uff0c\u4e0d\u4f1a\u4fb5\u72af\u73b0\u6709\u987e\u5ba2\u548c\u6f5c\u5728\u987e\u5ba2\u7684\u9690\u79c1\u3002\u9996\u5148\u63d0\u4f9b\u6709\u610f\u4e49\u7684\u4e1c\u897f\uff0c\u5728\u83b7\u5f97\u8bb8\u53ef\u4e4b\u540e\uff0c\u518d\u63d0\u51fa\u8bf7\u6c42\u3002\u6beb\u65e0\u7591\u95ee\uff0c\u5185\u5bb9\u8425\u9500\u662f\u5b9e\u73b0\u8fd9\u4e00\u7b56\u7565\u7684\u7edd\u4f73\u5de5\u5177\u3002 \u5411\u987e\u5ba2\u5c55\u793a\u65b0\u54c1 \u5f88\u591a\u4f01\u4e1a\u5e38\u7528\u7684\u4e00\u79cd\u624b\u6cd5\uff0c\u662f\u518d\u6b21\u5c55\u793a\u7528\u6237\u5728\u7f51\u7ad9\u4e0a\u6d4f\u89c8\u8fc7\u4f46\u6ca1\u6709\u8d2d\u4e70\u7684\u5546\u54c1\u3002\u8fd9\u79cd\u505a\u6cd5\u7684\u6548\u679c\u901a\u5e38\u4e0d\u592a\u597d\uff0c\u56e0\u4e3a\u6d88\u8d39\u8005\u5e76\u4e0d\u603b\u662f\u6709\u5174\u8da3\u91cd\u6e29\u770b\u8fc7\u7684\u5546\u54c1\uff0c\u4ed6\u4eec\u66f4\u613f\u610f\u53d1\u73b0\u540c\u6837\u5408\u81ea\u5df1\u53e3\u5473\u7684\u65b0\u5546\u54c1\u3002 \u89e3\u51b3\u529e\u6cd5\u662f\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u4e00\u4efd\u4e13\u4e3a\u8be5\u987e\u5ba2\u7cbe\u5fc3\u6311\u9009\u7684\u4e2a\u6027\u5316\u63a8\u8350\uff0c\u5176\u4e2d\u65e2\u5305\u62ec\u65b0\u54c1\uff0c\u4e5f\u5305\u62ec\u90e8\u5206\u6d4f\u89c8\u8fc7\u7684\u5546\u54c1\u3002 \u53e6\u4e00\u79cd\u5f88\u5e38\u89c1\u7684\u505a\u6cd5\uff0c\u662f\u7ed9\u987e\u5ba2\u53d1\u9001\u4e0e\u5176\u521a\u521a\u8d2d\u4e70\u7684\u5546\u54c1\u76f8\u4f3c\u7684\u4ea7\u54c1\u90ae\u4ef6\u3002\u8fd9\u662f\u4e00\u4e2a\u9519\u8bef\uff0c\u56e0\u4e3a\u8fd9\u4f1a\u8ba9\u4eba\u89c9\u5f97\u4f01\u4e1a\u751a\u81f3\u4e0d\u77e5\u9053\u987e\u5ba2\u5df2\u7ecf\u4e70\u5230\u4e86\u60f3\u8981\u7684\u4e1c\u897f\uff1b\u800c\u4e14\u8fd9\u6837\u505a\u6beb\u65e0\u7528\u5904\uff0c\u56e0\u4e3a\u987e\u5ba2\u5e76\u4e0d\u60f3\u518d\u4e70\u548c\u5df2\u8d2d\u5546\u54c1\u4e00\u6837\u7684\u4e1c\u897f\u3002 &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/personalized-marketing-unique-customer-experience-zh\/\" \/>\n<meta property=\"og:site_name\" content=\"The future of retail blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-13T13:51:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T15:08:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2019\/02\/270882-marketing-personalizado-faca-seu-cliente-ter-uma-experiencia-unica.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"813\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alice Wonders\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Wonders\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/personalized-marketing-unique-customer-experience-zh\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/personalized-marketing-unique-customer-experience-zh\/\",\"name\":\"\u4e2a\u6027\u5316\u8425\u9500\uff1a\u4e3a\u60a8\u7684\u5ba2\u6237\u6253\u9020\u72ec\u4e00\u65e0\u4e8c\u7684\u4f53\u9a8c - The future of retail blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\"},\"datePublished\":\"2019-02-13T13:51:56+00:00\",\"dateModified\":\"2026-10-19T15:08:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/personalized-marketing-unique-customer-experience-zh\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/personalized-marketing-unique-customer-experience-zh\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/personalized-marketing-unique-customer-experience-zh\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.alicewonders.ws\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u4e2a\u6027\u5316\u8425\u9500\uff1a\u4e3a\u60a8\u7684\u5ba2\u6237\u6253\u9020\u72ec\u4e00\u65e0\u4e8c\u7684\u4f53\u9a8c\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/\",\"name\":\"The future of retail blog\",\"description\":\"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\",\"name\":\"Alice Wonders\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"contentUrl\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"caption\":\"Alice Wonders\"},\"sameAs\":[\"http:\/\/www.alicewonders.ws\"],\"url\":\"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u4e2a\u6027\u5316\u8425\u9500\uff1a\u4e3a\u60a8\u7684\u5ba2\u6237\u6253\u9020\u72ec\u4e00\u65e0\u4e8c\u7684\u4f53\u9a8c - The future of retail blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/personalized-marketing-unique-customer-experience-zh\/","og_locale":"pt_BR","og_type":"article","og_title":"\u4e2a\u6027\u5316\u8425\u9500\uff1a\u4e3a\u60a8\u7684\u5ba2\u6237\u6253\u9020\u72ec\u4e00\u65e0\u4e8c\u7684\u4f53\u9a8c - The future of retail blog","og_description":"\u4e2a\u6027\u5316\u8425\u9500\u65e9\u5728\u4e92\u8054\u7f51\u51fa\u73b0\u4e4b\u524d\u5c31\u5df2\u5b58\u5728\uff0c\u4f46\u4e92\u8054\u7f51\u6539\u53d8\u4e86\u4f01\u4e1a\u5f00\u5c55\u4e2a\u6027\u5316\u8425\u9500\u7684\u65b9\u5f0f\uff1a\u501f\u52a9\u865a\u62df\u4e16\u754c\u4e2d\u6301\u7eed\u4e0d\u65ad\u7684\u4fe1\u606f\u4ea4\u6d41\uff0c\u4f01\u4e1a\u53ef\u4ee5\u66f4\u52a0\u8f7b\u677e\u5730\u8fd1\u8ddd\u79bb\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u3002 \u4e2a\u6027\u5316\u8425\u9500\u80fd\u591f\u4e3a\u6bcf\u4f4d\u987e\u5ba2\u6253\u9020\u72ec\u4e00\u65e0\u4e8c\u7684\u4f53\u9a8c\uff0c\u56e0\u6b64\uff0c\u6240\u6709\u5e0c\u671b\u6253\u9020\u5dee\u5f02\u5316\u4f18\u52bf\u3001\u521b\u9020\u66f4\u591a\u5229\u6da6\u7684\u4f01\u4e1a\u90fd\u5728\u91c7\u7528\u8fd9\u4e00\u7b56\u7565\u3002\u60f3\u8fdb\u4e00\u6b65\u4e86\u89e3\u8fd9\u4e2a\u8bdd\u9898\uff0c\u770b\u770b\u5982\u4f55\u8ba9\u4f60\u7684\u987e\u5ba2\u611f\u5230\u88ab\u7279\u522b\u5bf9\u5f85\u3001\u88ab\u91cd\u89c6\u5417\uff1f\u90a3\u5c31\u7ee7\u7eed\u5f80\u4e0b\u8bfb\u5427\uff01 \u4ec0\u4e48\u662f\u4e2a\u6027\u5316\u8425\u9500\uff1f \u4e2a\u6027\u5316\u8425\u9500\u662f\u6307\u6839\u636e\u6f5c\u5728\u987e\u5ba2\u7684\u559c\u597d\u548c\u9700\u6c42\uff0c\u4e3a\u5176\u91cf\u8eab\u5b9a\u5236\u5dee\u5f02\u5316\u7684\u4fe1\u606f\u3001\u4fc3\u9500\u548c\u4ea7\u54c1\uff0c\u4ece\u800c\u5438\u5f15\u4ed6\u4eec\u3002\u65e0\u8bba\u662f\u5728\u4e92\u8054\u7f51\u4e0a\uff0c\u8fd8\u662f\u5728\u7535\u8bdd\u3001\u4fe1\u51fd\u7b49\u7ebf\u4e0b\u6e20\u9053\uff0c\u5b83\u90fd\u662f\u5185\u5bb9\u7b56\u5212\u3001\u5236\u4f5c\u3001\u5206\u53d1\u4ee5\u53ca\u5e7f\u544a\u6295\u653e\u7684\u4e00\u79cd\u975e\u5e38\u6709\u6548\u7684\u5de5\u5177\u3002 \u8fd9\u6837\u4e00\u6765\uff0c\u8425\u9500\u770b\u8d77\u6765\u5c31\u4e0d\u90a3\u4e48\u50cf\u8425\u9500\u4e86\uff0c\u800c\u987e\u5ba2\u4e5f\u4f1a\u56e0\u4e3a\u4eab\u53d7\u5230\u9ad8\u5ea6\u4e2a\u6027\u5316\u7684\u670d\u52a1\u800c\u611f\u5230\u88ab\u91cd\u89c6\u3002 \u4e2a\u6027\u5316\u8425\u9500\u8fd8\u53ef\u4ee5\u5e94\u7528\u4e8e\u4ea7\u54c1\u672c\u8eab\u7684\u751f\u4ea7\u73af\u8282\uff0c\u901a\u8fc7\u5728\u7ebf\u7cfb\u7edf\u8ba9\u8d2d\u4e70\u8005\u81ea\u884c\u9009\u62e9\u5c3a\u7801\u3001\u989c\u8272\u7b49\u3002 \u4e2a\u6027\u5316\u8425\u9500\u80fd\u591f\u4e0e\u76ee\u6807\u53d7\u4f17\u5efa\u7acb\u4eb2\u5bc6\u7684\u5173\u7cfb\uff0c\u5e76\u8ba9\u8fd9\u79cd\u5173\u7cfb\u66f4\u52a0\u900f\u660e\u3002\u8fd9\u6837\u65e2\u80fd\u89e6\u8fbe\u65b0\u987e\u5ba2\uff0c\u4e5f\u80fd\u7559\u4f4f\u8001\u987e\u5ba2\u3002 \u9664\u4e86\u589e\u52a0\u987e\u5ba2\u6570\u91cf\u3001\u63d0\u5347\u987e\u5ba2\u5fe0\u8bda\u5ea6\u4e4b\u5916\uff0c\u4e2a\u6027\u5316\u8425\u9500\u8fd8\u80fd\u63d0\u9ad8\u4f01\u4e1a\u7684\u77e5\u540d\u5ea6\uff0c\u5e26\u6765\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u3002\u603b\u7684\u6765\u8bf4\uff0c\u4f01\u4e1a\u53ef\u4ee5\u51ed\u501f\u6d88\u8d39\u8005\u949f\u7231\u7684\u201c\u4e2a\u6027\u5316\u201d\u6765\u63d0\u5347\u9500\u91cf\u3001\u83b7\u53d6\u66f4\u591a\u5229\u6da6\u3002 \u5982\u4f55\u7528\u597d\u8fd9\u4e00\u7b56\u7565\uff1f \u8981\u8ba9\u4e2a\u6027\u5316\u8425\u9500\u4e3a\u4f01\u4e1a\u5e26\u6765\u79ef\u6781\u6210\u6548\uff0c\u5c31\u5fc5\u987b\u6839\u636e\u76ee\u6807\u53d7\u4f17\u548c\u6240\u5728\u884c\u4e1a\u5bf9\u5176\u8fdb\u884c\u8c03\u6574\u3002\u8fd9\u7c7b\u8425\u9500\u4e0d\u5e94\u8ba9\u6d88\u8d39\u8005\u4ea7\u751f\u88ab\u76d1\u89c6\u7684\u611f\u89c9\u2014\u2014\u800c\u8fd9\u6070\u6070\u662f\u5f88\u5e38\u89c1\u7684\u95ee\u9898\u3002 \u4e0b\u9762\u4ecb\u7ecd\u4e94\u79cd\u7b80\u5355\u6613\u884c\u7684\u4e2a\u6027\u5316\u8425\u9500\u65b9\u6cd5\uff0c\u52a9\u529b\u4f01\u4e1a\u5b9e\u73b0\u76ee\u6807\u3002\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01 \u6b63\u786e\u6536\u96c6\u548c\u4f7f\u7528\u6d88\u8d39\u8005\u6570\u636e \u7f51\u7edc\u9690\u79c1\u548c\u9053\u5fb7\u95ee\u9898\u5fc5\u987b\u8ba4\u771f\u5bf9\u5f85\uff0c\u56e0\u6b64\uff0c\u6536\u96c6\u987e\u5ba2\u4fe1\u606f\u65f6\u5e94\u505a\u5230\u900f\u660e\u3001\u771f\u5b9e\u3002\u4e0d\u5f53\u4f7f\u7528\u4e2a\u4eba\u6570\u636e\u53ef\u80fd\u4f1a\u7ed9\u4f60\u7684\u4e1a\u52a1\u5e26\u6765\u5de8\u5927\u635f\u5bb3\uff0c\u8ba9\u4f60\u5728\u4e2a\u6027\u5316\u8425\u9500\u4e0a\u7684\u6240\u6709\u52aa\u529b\u4ed8\u8bf8\u4e1c\u6d41\u3002 \u5148\u4e3a\u987e\u5ba2\u63d0\u4f9b\u4ef7\u503c\uff0c\u518d\u63d0\u51fa\u8bf7\u6c42 \u5927\u591a\u6570\u4f01\u4e1a\u90fd\u72af\u4e86\u4e00\u4e2a\u9519\u8bef\uff1a\u4e00\u4e0a\u6765\u5c31\u8981\u6c42\u6d88\u8d39\u8005\u91c7\u53d6\u67d0\u79cd\u884c\u52a8\uff0c\u6bd4\u5982\u70b9\u51fb\u3001\u586b\u5199\u3001\u8ba2\u9605\u7b49\uff0c\u8ba9\u4ed6\u4eec\u611f\u5230\u538c\u70e6\uff0c\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u4e5f\u4fb5\u72af\u4e86\u4ed6\u4eec\u7684\u9690\u79c1\u3002\u56e0\u6b64\uff0c\u7406\u60f3\u7684\u505a\u6cd5\u662f\u5728\u5411\u6f5c\u5728\u987e\u5ba2\u63d0\u51fa\u4efb\u4f55\u8bf7\u6c42\u4e4b\u524d\uff0c\u5148\u63d0\u4f9b\u4e00\u4e9b\u6709\u4ef7\u503c\u7684\u4e1c\u897f\uff0c\u6bd4\u5982\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u5185\u5bb9\uff0c\u4ece\u800c\u6fc0\u53d1\u5bf9\u65b9\u7684\u610f\u613f\uff0c\u5efa\u7acb\u826f\u597d\u7684\u5173\u7cfb\u3002 \u6240\u4ee5\uff0c\u5728\u4e2a\u6027\u5316\u8425\u9500\u4e2d\uff0c\u4e0d\u4f1a\u4fb5\u72af\u73b0\u6709\u987e\u5ba2\u548c\u6f5c\u5728\u987e\u5ba2\u7684\u9690\u79c1\u3002\u9996\u5148\u63d0\u4f9b\u6709\u610f\u4e49\u7684\u4e1c\u897f\uff0c\u5728\u83b7\u5f97\u8bb8\u53ef\u4e4b\u540e\uff0c\u518d\u63d0\u51fa\u8bf7\u6c42\u3002\u6beb\u65e0\u7591\u95ee\uff0c\u5185\u5bb9\u8425\u9500\u662f\u5b9e\u73b0\u8fd9\u4e00\u7b56\u7565\u7684\u7edd\u4f73\u5de5\u5177\u3002 \u5411\u987e\u5ba2\u5c55\u793a\u65b0\u54c1 \u5f88\u591a\u4f01\u4e1a\u5e38\u7528\u7684\u4e00\u79cd\u624b\u6cd5\uff0c\u662f\u518d\u6b21\u5c55\u793a\u7528\u6237\u5728\u7f51\u7ad9\u4e0a\u6d4f\u89c8\u8fc7\u4f46\u6ca1\u6709\u8d2d\u4e70\u7684\u5546\u54c1\u3002\u8fd9\u79cd\u505a\u6cd5\u7684\u6548\u679c\u901a\u5e38\u4e0d\u592a\u597d\uff0c\u56e0\u4e3a\u6d88\u8d39\u8005\u5e76\u4e0d\u603b\u662f\u6709\u5174\u8da3\u91cd\u6e29\u770b\u8fc7\u7684\u5546\u54c1\uff0c\u4ed6\u4eec\u66f4\u613f\u610f\u53d1\u73b0\u540c\u6837\u5408\u81ea\u5df1\u53e3\u5473\u7684\u65b0\u5546\u54c1\u3002 \u89e3\u51b3\u529e\u6cd5\u662f\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u4e00\u4efd\u4e13\u4e3a\u8be5\u987e\u5ba2\u7cbe\u5fc3\u6311\u9009\u7684\u4e2a\u6027\u5316\u63a8\u8350\uff0c\u5176\u4e2d\u65e2\u5305\u62ec\u65b0\u54c1\uff0c\u4e5f\u5305\u62ec\u90e8\u5206\u6d4f\u89c8\u8fc7\u7684\u5546\u54c1\u3002 \u53e6\u4e00\u79cd\u5f88\u5e38\u89c1\u7684\u505a\u6cd5\uff0c\u662f\u7ed9\u987e\u5ba2\u53d1\u9001\u4e0e\u5176\u521a\u521a\u8d2d\u4e70\u7684\u5546\u54c1\u76f8\u4f3c\u7684\u4ea7\u54c1\u90ae\u4ef6\u3002\u8fd9\u662f\u4e00\u4e2a\u9519\u8bef\uff0c\u56e0\u4e3a\u8fd9\u4f1a\u8ba9\u4eba\u89c9\u5f97\u4f01\u4e1a\u751a\u81f3\u4e0d\u77e5\u9053\u987e\u5ba2\u5df2\u7ecf\u4e70\u5230\u4e86\u60f3\u8981\u7684\u4e1c\u897f\uff1b\u800c\u4e14\u8fd9\u6837\u505a\u6beb\u65e0\u7528\u5904\uff0c\u56e0\u4e3a\u987e\u5ba2\u5e76\u4e0d\u60f3\u518d\u4e70\u548c\u5df2\u8d2d\u5546\u54c1\u4e00\u6837\u7684\u4e1c\u897f\u3002 &hellip;","og_url":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/personalized-marketing-unique-customer-experience-zh\/","og_site_name":"The future of retail blog","article_published_time":"2019-02-13T13:51:56+00:00","article_modified_time":"2026-10-19T15:08:22+00:00","og_image":[{"width":1000,"height":813,"url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2019\/02\/270882-marketing-personalizado-faca-seu-cliente-ter-uma-experiencia-unica.png","type":"image\/png"}],"author":"Alice Wonders","twitter_card":"summary","twitter_misc":{"Written by":"Alice Wonders"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/personalized-marketing-unique-customer-experience-zh\/","url":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/personalized-marketing-unique-customer-experience-zh\/","name":"\u4e2a\u6027\u5316\u8425\u9500\uff1a\u4e3a\u60a8\u7684\u5ba2\u6237\u6253\u9020\u72ec\u4e00\u65e0\u4e8c\u7684\u4f53\u9a8c - The future of retail blog","isPartOf":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#website"},"datePublished":"2019-02-13T13:51:56+00:00","dateModified":"2026-10-19T15:08:22+00:00","author":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452"},"breadcrumb":{"@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/personalized-marketing-unique-customer-experience-zh\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/personalized-marketing-unique-customer-experience-zh\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/personalized-marketing-unique-customer-experience-zh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.alicewonders.ws\/blog\/"},{"@type":"ListItem","position":2,"name":"\u4e2a\u6027\u5316\u8425\u9500\uff1a\u4e3a\u60a8\u7684\u5ba2\u6237\u6253\u9020\u72ec\u4e00\u65e0\u4e8c\u7684\u4f53\u9a8c"}]},{"@type":"WebSite","@id":"https:\/\/www.alicewonders.ws\/blog\/#website","url":"https:\/\/www.alicewonders.ws\/blog\/","name":"The future of retail blog","description":"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452","name":"Alice Wonders","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","contentUrl":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","caption":"Alice Wonders"},"sameAs":["http:\/\/www.alicewonders.ws"],"url":"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/"}]}},"_links":{"self":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3452"}],"collection":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/comments?post=3452"}],"version-history":[{"count":1,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3452\/revisions"}],"predecessor-version":[{"id":4322,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3452\/revisions\/4322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media\/1468"}],"wp:attachment":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media?parent=3452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/categories?post=3452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/tags?post=3452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}