{"id":3441,"date":"2019-02-13T10:53:42","date_gmt":"2019-02-13T13:53:42","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3441"},"modified":"2026-10-19T12:08:22","modified_gmt":"2026-10-19T15:08:22","slug":"books-understand-consumer-behavior-bonus-tips-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/books-understand-consumer-behavior-bonus-tips-zh\/","title":{"rendered":"\u8bfb\u61c2\u6d88\u8d39\u8005\u884c\u4e3a\u76845\u672c\u4e66\uff08\u9644\u989d\u5916\u63a8\u8350\uff09"},"content":{"rendered":"<div>\n<p>\u4e86\u89e3\u987e\u5ba2\u5728\u9762\u5bf9\u65e5\u5e38\u6311\u6218\u3001\u6a71\u7a97\u9648\u5217\u3001\u4fc3\u9500\u4f18\u60e0\u4ee5\u53ca\u4e00\u5207\u6d89\u53ca\u51b3\u7b56\u7684\u60c5\u5883\u65f6\u5982\u4f55\u884c\u52a8\uff0c\u5bf9\u4e8e\u5236\u5b9a\u6700\u4f73\u8425\u9500\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002\u4f60\u77e5\u9053\u4e3a\u4ec0\u4e48\u5417\uff1f<\/p>\n<p>\u7b54\u6848\u5f88\u7b80\u5355\uff1a\u7406\u89e3\u6d88\u8d39\u8005\u5728\u7279\u5b9a\u60c5\u5883\u4e0b\u7684\u53cd\u5e94\uff0c\u5c31\u80fd\u9884\u6d4b\u4ed6\u4eec\u7684\u9009\u62e9\uff0c\u5e76\u5c06\u5176\u8f6c\u5316\u4e3a\u54c1\u724c\u7684\u4f18\u52bf\u3002\u8fd9\u6837\u4e00\u6765\uff0c\u4f60\u5c31\u80fd\u5438\u5f15\u5e76<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3266\" target=\"_blank\" rel=\"noopener\">\u7559\u4f4f\u66f4\u591a\u987e\u5ba2<\/a>\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u6211\u4eec\u7cbe\u9009\u4e86\u4e94\u672c\u5173\u4e8e\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u4e66\u7c4d\uff0c\u5b83\u4eec\u5c55\u793a\u4e86\u5f53\u4eca\u6d88\u8d39\u8005\u5982\u4f55\u5f71\u54cd\u96f6\u552e\u548c\u5e02\u573a\u521b\u65b0\uff0c\u53c8\u5982\u4f55\u88ab\u8fd9\u4e9b\u521b\u65b0\u6240\u5f71\u54cd\u3002\u7ee7\u7eed\u9605\u8bfb\uff0c\u522b\u9519\u8fc7\u6587\u672b\u7684\u798f\u5229\u63a8\u8350\uff01<\/p>\n<h2>1. Marketing 4.0<\/h2>\n<p>\u5728\u8fd9\u672c\u4e66\u4e2d\uff0c\u54a8\u8be2\u987e\u95ee\u3001\u6559\u6388\u3001\u8425\u9500\u201c\u5927\u5e08\u201dPhilip Kotler \u68b3\u7406\u4e86\u8fc7\u53bb 50 \u5e74\u95f4\u8425\u9500\u9886\u57df\u53d1\u751f\u7684\u6240\u6709\u91cd\u8981\u53d8\u5316\u3002\u8fd9\u662f\u4e00\u672c\u5b9e\u7528\u6307\u5357\uff0c\u5f15\u5bfc\u8425\u9500\u4ece\u4e1a\u8005\u8f6c\u53d8\u601d\u7ef4\u65b9\u5f0f\u3002<\/p>\n<p>\u4f5c\u8005\u8ba4\u4e3a\uff0c\u201c\u8425\u9500 4.0\u201d\uff08\u672c\u4e66\u4e66\u540d\u5373\u7531\u6b64\u800c\u6765\uff09\u6307\u7684\u662f\u6b63\u5728\u53d1\u751f\u7684\u6570\u5b57\u9769\u547d\u3002\u5c3d\u7ba1\u8fd9\u573a\u53d8\u9769\u6709\u5229\u4e8e\u6570\u5b57\u8425\u9500\uff0c\u4f46\u4ee5\u7535\u89c6\u548c\u62a5\u520a\u4e3a\u6838\u5fc3\u7684\u4f20\u7edf\u7b56\u7565\u4ecd\u5c06\u7ee7\u7eed\u53d1\u6325\u4f5c\u7528\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u54c1\u724c\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\uff0c\u662f\u5982\u4f55\u5c06\u4e24\u8005\u6709\u673a\u7ed3\u5408\uff0c\u4ee5\u5438\u5f15\u8d8a\u6765\u8d8a\u7f3a\u4e4f\u65f6\u95f4\u7684\u53d7\u4f17\uff0c\u5e76\u53d6\u5f97\u9884\u671f\u7684\u6210\u529f\u3002<\/p>\n<h2>2. \u300a\u6d88\u8d39\u7684\u903b\u8f91\u300b<\/h2>\n<p>\u5728\u8fd9\u672c\u4e66\u4e2d\uff0cMartin Lindstrom \u63a2\u8ba8\u4e86\u5fc3\u7406\u5b66\u5728\u8425\u9500\u4e2d\u7684\u5e94\u7528\uff0c\u4e5f\u5c31\u662f\u795e\u7ecf\u8425\u9500\u5b66\u3002\u4ed6\u57fa\u4e8e\u7814\u7a76\u7ed3\u679c\uff0c\u89e3\u91ca\u4e86\u6d88\u8d39\u8005\u4e3a\u4ec0\u4e48\u4f1a\u9009\u62e9\u67d0\u4e2a\u54c1\u724c\u800c\u4e0d\u662f\u53e6\u4e00\u4e2a\u3002<\/p>\n<p>\u4f5c\u8005\u501f\u52a9\u79d1\u6280\u8bbe\u5907\u5206\u6790\u4e86\u5927\u8111\u7684\u53cd\u5e94\uff0c\u5f97\u51fa\u7ed3\u8bba\uff1a\u5927\u591a\u6570\u51b3\u7b56\u90fd\u662f\u5728\u65e0\u610f\u8bc6\u4e2d\u505a\u51fa\u7684\u3002Lindstrom \u8fd8\u53d1\u73b0\uff0c<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3271\" target=\"_blank\" rel=\"noopener\">\u89c6\u89c9\u5f62\u8c61<\/a>\u3001<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3363\" target=\"_blank\" rel=\"noopener\">\u58f0\u97f3<\/a>\u548c\u6c14\u5473\u7b49\u5916\u90e8\u56e0\u7d20\u90fd\u4f1a\u52a9\u529b\u8bf4\u670d\u8fc7\u7a0b\uff0c\u5e76\u8ba9\u54c1\u724c\u7559\u5728\u6d88\u8d39\u8005\u7684\u8bb0\u5fc6\u4e2d\u3002<\/p>\n<h2>3. \u300a\u8d70\u8fdb\u6d88\u8d39\u8005\u7684\u5185\u5fc3\u300b<\/h2>\n<p>\u8bb0\u8005 Philip Graves \u4e13\u6ce8\u4e8e\u6d88\u8d39\u8005\u884c\u4e3a\u4e0e\u5fc3\u7406\u7814\u7a76\uff0c\u4ed6\u5728\u4e66\u4e2d\u63a2\u8ba8\u4e86\u5728\u8d2d\u7269\u4e2d\u5fc3\u3001\u8d85\u5e02\u7b49\u6d88\u8d39\u8005\u7684\u201c\u81ea\u7136\u6816\u606f\u5730\u201d\u4e2d\u7814\u7a76\u4ed6\u4eec\u7684\u91cd\u8981\u6027\u3002\u4e3a\u6b64\uff0c\u9700\u8981\u5b66\u4f1a\u6362\u4f4d\u601d\u8003\uff0c\u7406\u89e3\u6d88\u8d39\u8005\u5982\u4f55\u505a\u51fa\u51b3\u7b56\uff0c\u5e76\u5c06\u5176\u8f6c\u5316\u4e3a\u4f01\u4e1a\u7684\u4f18\u52bf\u3002<\/p>\n<p>\u672c\u4e66\u540c\u6837\u8fd0\u7528\u795e\u7ecf\u8425\u9500\u5b66\uff0c\u63ed\u793a\u4e86\u5916\u90e8\u5f71\u54cd\u4e0e\u6f5c\u610f\u8bc6\u4e4b\u95f4\u7684\u5173\u7cfb\u5982\u4f55\u5de6\u53f3\u516c\u4f17\u7684\u6700\u7ec8\u51b3\u7b56\u3002<\/p>\n<h2>4. \u300a\u65b0\u6d88\u8d39\u8005\u7684\u7075\u9b42\u300b<\/h2>\n<p>\u4e92\u8054\u7f51\u7684\u51fa\u73b0\u6539\u53d8\u4e86\u5982\u4eca\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u65b9\u5f0f\uff0c\u5bf9\u5427\uff1f\u8fd9\u672c\u4e66\u6b63\u662f\u63a2\u8ba8\u6d88\u8d39\u7684\u6f14\u53d8\uff0c\u5f15\u5bfc\u8bfb\u8005\u53cd\u601d\uff1a\u81ea\u5df1\u7684\u5de5\u4f5c\u662f\u5426\u8ddf\u4e0a\u4e86\u8fd9\u4e00\u8fdb\u7a0b\uff0c\u662f\u5426\u6709\u80fd\u529b\u5e94\u5bf9\u865a\u62df\u4e16\u754c\u7684\u5feb\u8282\u594f\u3002<\/p>\n<p>\u4f5c\u8005 David Lewis \u548c Darren Bridges \u63a2\u8ba8\u4e86\u4e92\u8054\u7f51\u548c\u7535\u5b50\u5546\u52a1\u666e\u53ca\u524d\u540e\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u5dee\u5f02\u3002\u4ed6\u4eec\u9610\u8ff0\u4e86\u5f53\u4ee3\u6d88\u8d39\u8005\u5982\u4f55\u5728\u8d2d\u4e70\u524d\u8ba4\u771f\u7814\u7a76\u4ea7\u54c1\uff0c\u4ee5\u53ca\u662f\u4ec0\u4e48\u51b3\u5b9a\u4e86\u4ed6\u4eec\u7684\u9009\u62e9\u3002<\/p>\n<p>\u672c\u4e66\u8fd8\u8bba\u8ff0\u4e86\u54c1\u724c\u63d0\u4f9b\u6d88\u8d39\u8005\u59cb\u7ec8\u5728\u5bfb\u627e\u7684\u201c\u989d\u5916\u4ef7\u503c\u201d\u3001\u4fdd\u6301\u771f\u5b9e\u6027\u4ee5\u53ca\u6ce8\u91cd\u8bb2\u6545\u4e8b\u7684\u91cd\u8981\u6027\u3002<\/p>\n<h2>5. How to Build Habit-Forming Products<\/h2>\n<p>\u672c\u4e66\u7531\u4ee5\u8272\u5217\u4f5c\u8005 Nir Eyal \u64b0\u5199\uff0c\u76ee\u524d\u5c1a\u65e0\u8461\u8404\u7259\u8bed\u7248\u672c\u3002\u4e66\u4e2d\uff0c\u4f5c\u8005\u8bd5\u56fe\u89e3\u91ca\u67d0\u4e9b\u4ea7\u54c1\u5982\u4f55\u4ee5\u53ca\u4e3a\u4f55\u80fd\u8d62\u5f97\u5927\u4f17\u9752\u7750\uff0c\u63a2\u8ba8\u4e86\u7528\u6237\u4f53\u9a8c\u548c\u5185\u5bb9\u8425\u9500\u7b49\u95ee\u9898\uff0c\u5e76\u5256\u6790\u4e86\u4ea7\u54c1\u53d6\u5f97\u6210\u529f\u7684\u5173\u952e\u56e0\u7d20\u3002<\/p>\n<p>\u901a\u8fc7\u9605\u8bfb\u672c\u4e66\uff0c\u4f60\u4f1a\u53d1\u73b0\u4e00\u4e9b\u4f01\u4e1a\u80fd\u591f\u8ba9\u6d88\u8d39\u5176\u4ea7\u54c1\u6210\u4e3a\u4eba\u4eec\u751f\u6d3b\u4e2d\u7684\u4e00\u79cd\u4e60\u60ef\u2014\u2014\u6bd4\u5982\u6709\u4e9b\u4eba\u603b\u662f\u8d2d\u4e70\u540c\u4e00\u54c1\u724c\u7684\u6c7d\u6c34\uff0c\u751a\u81f3\u8fde\u8d27\u67b6\u4e0a\u7684\u5176\u4ed6\u9009\u62e9\u90fd\u4e0d\u770b\u4e00\u773c\u3002\u968f\u7740\u65f6\u95f4\u63a8\u79fb\uff0c\u8fd9\u5c06\u5728\u5e02\u573a\u4e0a\u5f62\u6210\u5de8\u5927\u7684<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3299\" target=\"_blank\" rel=\"noopener\">\u7ade\u4e89\u4f18\u52bf<\/a>\u3002<\/p>\n<h2>\u798f\u5229\uff1a\u7f51\u7ad9\u3001\u9891\u9053\u548c\u6d3b\u52a8\u63a8\u8350<\/h2>\n<p>\u6beb\u65e0\u7591\u95ee\uff0c\u4e66\u7c4d\u662f\u7edd\u4f73\u7684\u77e5\u8bc6\u6765\u6e90\u3002\u4f46\u4e30\u5bcc\u53c2\u8003\u8d44\u6599\u7684\u7c7b\u578b\u540c\u6837\u5f88\u6709\u610f\u4e49\u3002\u4e0b\u9762\uff0c\u6211\u4eec\u6574\u7406\u4e86\u4e00\u4e9b\u6d3b\u52a8\u3001\u7f51\u7ad9\u548c YouTube \u9891\u9053\u63a8\u8350\uff0c\u8ba9\u4f60\u7684\u5b66\u4e60\u66f4\u52a0\u5145\u5b9e\u3002<\/p>\n<h3>Consumidor Moderno<\/h3>\n<p>Consumidor Moderno \u62e5\u6709\u540c\u540d\u6742\u5fd7\uff0c\u63d0\u4f9b\u5927\u91cf\u5173\u4e8e\u521b\u65b0\u3001\u79d1\u6280\u3001\u7814\u7a76\u3001\u8c03\u7814\u3001\u4f53\u9a8c\u3001\u6d88\u8d39\u8005\u884c\u4e3a\u53ca\u6d88\u8d39\u8005\u6743\u76ca\u4fdd\u62a4\u7684\u5185\u5bb9\u3002<\/p>\n<h3>No Varejo<\/h3>\n<p>No Varejo \u6742\u5fd7\u7684\u7f51\u7ad9\u662f\u83b7\u53d6\u7ba1\u7406\u3001\u9500\u552e\u3001\u8d22\u52a1\u3001<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3211\" target=\"_blank\" rel=\"noopener\">\u521b\u65b0<\/a>\u3001\u7535\u5b50\u5546\u52a1\u3001\u5206\u9500\u3001\u8bbe\u8ba1\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u7b49\u65b9\u9762\u5efa\u8bae\u7684\u4f18\u8d28\u6e20\u9053\u3002\u6b64\u5916\uff0c\u8be5\u7f51\u7ad9\u8fd8\u6c47\u96c6\u4e86\u5e02\u573a\u4e0a\u6700\u4f73\u7684\u8d8b\u52bf\u4e0e\u5b9e\u8df5\u3002<\/p>\n<h3>Sebrae<\/h3>\n<p>Sebrae \u7684\u9891\u9053\u5236\u4f5c\u4e86\u5927\u91cf\u5173\u4e8e\u521b\u4e1a\u6559\u80b2\u3001\u4f01\u4e1a\u6307\u5bfc\u548c\u6210\u529f\u6848\u4f8b\u7684\u89c6\u9891\uff0c\u65e8\u5728\u5e2e\u52a9\u521b\u4e1a\u8005\u7ba1\u7406\u4f01\u4e1a\u5e76\u53d6\u5f97\u6700\u4f73\u6210\u679c\u3002<\/p>\n<h3>Endeavor Brasil<\/h3>\n<p>\u5728 Endeavor Brasil \u9891\u9053\u4e0a\uff0c\u521b\u4e1a\u8005\u548c\u521d\u521b\u4f01\u4e1a\u53ef\u4ee5\u627e\u5230\u6709\u5173\u7ba1\u7406\u3001\u6218\u7565\u89c4\u5212\u3001\u8425\u9500\u3001\u8d22\u52a1\u548c\u6210\u957f\u7b49\u6838\u5fc3\u95ee\u9898\u7684\u89e3\u7b54\u3002\u9891\u9053\u8fd8\u4f1a\u5206\u4eab\u80fd\u591f\u6fc0\u52b1\u4f60\u7684\u6210\u529f\u6545\u4e8b\u3002<\/p>\n<h3>Euroshop<\/h3>\n<p>\u8fd9\u4e00\u5168\u7403\u6700\u5927\u7684\u56fd\u9645\u96f6\u552e\u5c55\u4f1a\u6bcf\u4e09\u5e74\u4e3e\u529e\u4e00\u6b21\uff0c\u4e3e\u529e\u5730\u4e3a\u6b27\u6d32\u5927\u9646\u7684\u6307\u5b9a\u57ce\u5e02\u3002\u5b83\u81f4\u529b\u4e8e\u6210\u4e3a\u65b0\u521b\u610f\u3001\u65b0\u89e3\u51b3\u65b9\u6848\u3001\u65b0\u521b\u65b0\u548c\u65b0\u5546\u673a\u7684\u5b75\u5316\u5668\uff0c\u540c\u65f6\u4e5f\u662f\u62d3\u5c55\u4eba\u8109\u7684\u7edd\u4f73\u573a\u6240\u3002<\/p>\n<h3>National Retail Federation (NRF)<\/h3>\n<p>\u8fd9\u573a\u96f6\u552e\u5927\u4f1a\uff08\u5168\u7403\u89c4\u6a21\u6700\u5927\uff09\u5728\u7ebd\u7ea6\u4e3e\u884c\uff0c\u4f1a\u4e0a\u4f1a\u5206\u6790\u548c\u9884\u6d4b\u5e02\u573a\u8d8b\u52bf\u3002\u8fd1\u51e0\u5c4a\u5927\u4f1a\u805a\u7126\u4e8e<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3268\" target=\"_blank\" 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<a href=\"https:\/\/www.facebook.com\/alicewondersretail\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u3001<a href=\"https:\/\/www.instagram.com\/_alicewonders\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>\u3001<a href=\"https:\/\/www.youtube.com\/channel\/UCAdVuy30JHNEBVOBstIvVsw\" target=\"_blank\" rel=\"noopener\">Youtube<\/a> \u548c <a href=\"https:\/\/vimeo.com\/alicewonders\/\" target=\"_blank\" rel=\"noopener\">Vimeo<\/a> \u7b49\u4f60\uff01<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u4e86\u89e3\u987e\u5ba2\u5728\u9762\u5bf9\u65e5\u5e38\u6311\u6218\u3001\u6a71\u7a97\u9648\u5217\u3001\u4fc3\u9500\u4f18\u60e0\u4ee5\u53ca\u4e00\u5207\u6d89\u53ca\u51b3\u7b56\u7684\u60c5\u5883\u65f6\u5982\u4f55\u884c\u52a8\uff0c\u5bf9\u4e8e\u5236\u5b9a\u6700\u4f73\u8425\u9500\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002\u4f60\u77e5\u9053\u4e3a\u4ec0\u4e48\u5417\uff1f \u7b54\u6848\u5f88\u7b80\u5355\uff1a\u7406\u89e3\u6d88\u8d39\u8005\u5728\u7279\u5b9a\u60c5\u5883\u4e0b\u7684\u53cd\u5e94\uff0c\u5c31\u80fd\u9884\u6d4b\u4ed6\u4eec\u7684\u9009\u62e9\uff0c\u5e76\u5c06\u5176\u8f6c\u5316\u4e3a\u54c1\u724c\u7684\u4f18\u52bf\u3002\u8fd9\u6837\u4e00\u6765\uff0c\u4f60\u5c31\u80fd\u5438\u5f15\u5e76\u7559\u4f4f\u66f4\u591a\u987e\u5ba2\u3002 \u56e0\u6b64\uff0c\u6211\u4eec\u7cbe\u9009\u4e86\u4e94\u672c\u5173\u4e8e\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u4e66\u7c4d\uff0c\u5b83\u4eec\u5c55\u793a\u4e86\u5f53\u4eca\u6d88\u8d39\u8005\u5982\u4f55\u5f71\u54cd\u96f6\u552e\u548c\u5e02\u573a\u521b\u65b0\uff0c\u53c8\u5982\u4f55\u88ab\u8fd9\u4e9b\u521b\u65b0\u6240\u5f71\u54cd\u3002\u7ee7\u7eed\u9605\u8bfb\uff0c\u522b\u9519\u8fc7\u6587\u672b\u7684\u798f\u5229\u63a8\u8350\uff01 1. Marketing 4.0 \u5728\u8fd9\u672c\u4e66\u4e2d\uff0c\u54a8\u8be2\u987e\u95ee\u3001\u6559\u6388\u3001\u8425\u9500\u201c\u5927\u5e08\u201dPhilip Kotler \u68b3\u7406\u4e86\u8fc7\u53bb 50 \u5e74\u95f4\u8425\u9500\u9886\u57df\u53d1\u751f\u7684\u6240\u6709\u91cd\u8981\u53d8\u5316\u3002\u8fd9\u662f\u4e00\u672c\u5b9e\u7528\u6307\u5357\uff0c\u5f15\u5bfc\u8425\u9500\u4ece\u4e1a\u8005\u8f6c\u53d8\u601d\u7ef4\u65b9\u5f0f\u3002 \u4f5c\u8005\u8ba4\u4e3a\uff0c\u201c\u8425\u9500 4.0\u201d\uff08\u672c\u4e66\u4e66\u540d\u5373\u7531\u6b64\u800c\u6765\uff09\u6307\u7684\u662f\u6b63\u5728\u53d1\u751f\u7684\u6570\u5b57\u9769\u547d\u3002\u5c3d\u7ba1\u8fd9\u573a\u53d8\u9769\u6709\u5229\u4e8e\u6570\u5b57\u8425\u9500\uff0c\u4f46\u4ee5\u7535\u89c6\u548c\u62a5\u520a\u4e3a\u6838\u5fc3\u7684\u4f20\u7edf\u7b56\u7565\u4ecd\u5c06\u7ee7\u7eed\u53d1\u6325\u4f5c\u7528\u3002 \u56e0\u6b64\uff0c\u54c1\u724c\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\uff0c\u662f\u5982\u4f55\u5c06\u4e24\u8005\u6709\u673a\u7ed3\u5408\uff0c\u4ee5\u5438\u5f15\u8d8a\u6765\u8d8a\u7f3a\u4e4f\u65f6\u95f4\u7684\u53d7\u4f17\uff0c\u5e76\u53d6\u5f97\u9884\u671f\u7684\u6210\u529f\u3002 2. \u300a\u6d88\u8d39\u7684\u903b\u8f91\u300b \u5728\u8fd9\u672c\u4e66\u4e2d\uff0cMartin Lindstrom \u63a2\u8ba8\u4e86\u5fc3\u7406\u5b66\u5728\u8425\u9500\u4e2d\u7684\u5e94\u7528\uff0c\u4e5f\u5c31\u662f\u795e\u7ecf\u8425\u9500\u5b66\u3002\u4ed6\u57fa\u4e8e\u7814\u7a76\u7ed3\u679c\uff0c\u89e3\u91ca\u4e86\u6d88\u8d39\u8005\u4e3a\u4ec0\u4e48\u4f1a\u9009\u62e9\u67d0\u4e2a\u54c1\u724c\u800c\u4e0d\u662f\u53e6\u4e00\u4e2a\u3002 \u4f5c\u8005\u501f\u52a9\u79d1\u6280\u8bbe\u5907\u5206\u6790\u4e86\u5927\u8111\u7684\u53cd\u5e94\uff0c\u5f97\u51fa\u7ed3\u8bba\uff1a\u5927\u591a\u6570\u51b3\u7b56\u90fd\u662f\u5728\u65e0\u610f\u8bc6\u4e2d\u505a\u51fa\u7684\u3002Lindstrom &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[665],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u8bfb\u61c2\u6d88\u8d39\u8005\u884c\u4e3a\u76845\u672c\u4e66\uff08\u9644\u989d\u5916\u63a8\u8350\uff09 - The future of retail blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/books-understand-consumer-behavior-bonus-tips-zh\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u8bfb\u61c2\u6d88\u8d39\u8005\u884c\u4e3a\u76845\u672c\u4e66\uff08\u9644\u989d\u5916\u63a8\u8350\uff09 - The future of retail blog\" \/>\n<meta property=\"og:description\" content=\"\u4e86\u89e3\u987e\u5ba2\u5728\u9762\u5bf9\u65e5\u5e38\u6311\u6218\u3001\u6a71\u7a97\u9648\u5217\u3001\u4fc3\u9500\u4f18\u60e0\u4ee5\u53ca\u4e00\u5207\u6d89\u53ca\u51b3\u7b56\u7684\u60c5\u5883\u65f6\u5982\u4f55\u884c\u52a8\uff0c\u5bf9\u4e8e\u5236\u5b9a\u6700\u4f73\u8425\u9500\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002\u4f60\u77e5\u9053\u4e3a\u4ec0\u4e48\u5417\uff1f \u7b54\u6848\u5f88\u7b80\u5355\uff1a\u7406\u89e3\u6d88\u8d39\u8005\u5728\u7279\u5b9a\u60c5\u5883\u4e0b\u7684\u53cd\u5e94\uff0c\u5c31\u80fd\u9884\u6d4b\u4ed6\u4eec\u7684\u9009\u62e9\uff0c\u5e76\u5c06\u5176\u8f6c\u5316\u4e3a\u54c1\u724c\u7684\u4f18\u52bf\u3002\u8fd9\u6837\u4e00\u6765\uff0c\u4f60\u5c31\u80fd\u5438\u5f15\u5e76\u7559\u4f4f\u66f4\u591a\u987e\u5ba2\u3002 \u56e0\u6b64\uff0c\u6211\u4eec\u7cbe\u9009\u4e86\u4e94\u672c\u5173\u4e8e\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u4e66\u7c4d\uff0c\u5b83\u4eec\u5c55\u793a\u4e86\u5f53\u4eca\u6d88\u8d39\u8005\u5982\u4f55\u5f71\u54cd\u96f6\u552e\u548c\u5e02\u573a\u521b\u65b0\uff0c\u53c8\u5982\u4f55\u88ab\u8fd9\u4e9b\u521b\u65b0\u6240\u5f71\u54cd\u3002\u7ee7\u7eed\u9605\u8bfb\uff0c\u522b\u9519\u8fc7\u6587\u672b\u7684\u798f\u5229\u63a8\u8350\uff01 1. Marketing 4.0 \u5728\u8fd9\u672c\u4e66\u4e2d\uff0c\u54a8\u8be2\u987e\u95ee\u3001\u6559\u6388\u3001\u8425\u9500\u201c\u5927\u5e08\u201dPhilip Kotler \u68b3\u7406\u4e86\u8fc7\u53bb 50 \u5e74\u95f4\u8425\u9500\u9886\u57df\u53d1\u751f\u7684\u6240\u6709\u91cd\u8981\u53d8\u5316\u3002\u8fd9\u662f\u4e00\u672c\u5b9e\u7528\u6307\u5357\uff0c\u5f15\u5bfc\u8425\u9500\u4ece\u4e1a\u8005\u8f6c\u53d8\u601d\u7ef4\u65b9\u5f0f\u3002 \u4f5c\u8005\u8ba4\u4e3a\uff0c\u201c\u8425\u9500 4.0\u201d\uff08\u672c\u4e66\u4e66\u540d\u5373\u7531\u6b64\u800c\u6765\uff09\u6307\u7684\u662f\u6b63\u5728\u53d1\u751f\u7684\u6570\u5b57\u9769\u547d\u3002\u5c3d\u7ba1\u8fd9\u573a\u53d8\u9769\u6709\u5229\u4e8e\u6570\u5b57\u8425\u9500\uff0c\u4f46\u4ee5\u7535\u89c6\u548c\u62a5\u520a\u4e3a\u6838\u5fc3\u7684\u4f20\u7edf\u7b56\u7565\u4ecd\u5c06\u7ee7\u7eed\u53d1\u6325\u4f5c\u7528\u3002 \u56e0\u6b64\uff0c\u54c1\u724c\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\uff0c\u662f\u5982\u4f55\u5c06\u4e24\u8005\u6709\u673a\u7ed3\u5408\uff0c\u4ee5\u5438\u5f15\u8d8a\u6765\u8d8a\u7f3a\u4e4f\u65f6\u95f4\u7684\u53d7\u4f17\uff0c\u5e76\u53d6\u5f97\u9884\u671f\u7684\u6210\u529f\u3002 2. \u300a\u6d88\u8d39\u7684\u903b\u8f91\u300b \u5728\u8fd9\u672c\u4e66\u4e2d\uff0cMartin Lindstrom \u63a2\u8ba8\u4e86\u5fc3\u7406\u5b66\u5728\u8425\u9500\u4e2d\u7684\u5e94\u7528\uff0c\u4e5f\u5c31\u662f\u795e\u7ecf\u8425\u9500\u5b66\u3002\u4ed6\u57fa\u4e8e\u7814\u7a76\u7ed3\u679c\uff0c\u89e3\u91ca\u4e86\u6d88\u8d39\u8005\u4e3a\u4ec0\u4e48\u4f1a\u9009\u62e9\u67d0\u4e2a\u54c1\u724c\u800c\u4e0d\u662f\u53e6\u4e00\u4e2a\u3002 \u4f5c\u8005\u501f\u52a9\u79d1\u6280\u8bbe\u5907\u5206\u6790\u4e86\u5927\u8111\u7684\u53cd\u5e94\uff0c\u5f97\u51fa\u7ed3\u8bba\uff1a\u5927\u591a\u6570\u51b3\u7b56\u90fd\u662f\u5728\u65e0\u610f\u8bc6\u4e2d\u505a\u51fa\u7684\u3002Lindstrom &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/books-understand-consumer-behavior-bonus-tips-zh\/\" \/>\n<meta property=\"og:site_name\" content=\"The future of retail blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-13T13:53:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T15:08:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2019\/02\/269912-x-livros-para-entender-o-comportamento-do-consumidor-dicas-de-bonus.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice Wonders\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Wonders\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/books-understand-consumer-behavior-bonus-tips-zh\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/books-understand-consumer-behavior-bonus-tips-zh\/\",\"name\":\"\u8bfb\u61c2\u6d88\u8d39\u8005\u884c\u4e3a\u76845\u672c\u4e66\uff08\u9644\u989d\u5916\u63a8\u8350\uff09 - 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