{"id":3438,"date":"2020-03-18T12:36:10","date_gmt":"2020-03-18T15:36:10","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2020\/03\/18\/experience-as-a-service-2\/"},"modified":"2026-10-19T11:22:32","modified_gmt":"2026-10-19T14:22:32","slug":"experience-as-a-service-2","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/03\/18\/experience-as-a-service-2\/","title":{"rendered":"Experience as a Service"},"content":{"rendered":"

How do you turn a product into a service experience?<\/span><\/i><\/p>\n

Experience as a Service (EaaS)<\/b> means turning your product into customer experiences that add value to a service. It’s a set of actions your brand can explore to build relationships with customers.<\/span><\/p>\n

Building a reference mindset for your brand in customers’ minds establishes your identity and generates influence. For a brand, it’s important to keep an eye on three essential aspects: <\/span>recognition, awareness, and image<\/b>. Recognition is the first stage: it’s about connecting your service to the brand’s symbols and name. Awareness means positioning your service at a certain purchasing level, whether it’s a luxury item or a mass-market one, for example. And image is the result of customers’ evaluations of the brand or service; it’s what defines your reputation and quality. <\/span><\/p>\n

 <\/p>\n

\"Interactive<\/a>
Interactive activation for Ajinomoto, produced by Alice Wonders.<\/a> We brought technological innovation to the Japan Festival with Ajinomoto through our interactive experiences, engaging the audience with Lift & Learn, Invisible TV, an Interactive Timeline, and the Nerve Test.<\/figcaption><\/figure>\n

Focusing on the customer’s <\/span>consumer profile<\/b>, we’ve listed the key elements of a service experience:<\/span><\/p>\n

Customer journey<\/b><\/h3>\n
\"Customer-Journey-Map\"
When creating your customer journey map, think through every stage the customer goes through to find the decisive moments where you’ll deploy your strategy.<\/figcaption><\/figure>\n

Think from the customer’s perspective and map out a journey that runs from the first contact with your brand or the <\/span>discovery of the service<\/b>, through the <\/span>purchase conversion<\/b>, to the <\/span>post-sale<\/b> experience. All of this counts when creating the experience:<\/span><\/p>\n