{"id":3415,"date":"2019-02-13T10:23:41","date_gmt":"2019-02-13T13:23:41","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3415"},"modified":"2026-10-19T12:08:25","modified_gmt":"2026-10-19T15:08:25","slug":"retail-scenography-boost-purchase-desire-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/retail-scenography-boost-purchase-desire-zh\/","title":{"rendered":"\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\uff1a\u4e86\u89e3\u5982\u4f55\u6fc0\u53d1\u8d2d\u4e70\u6b32\u671b"},"content":{"rendered":"<div>\n<p>\u9500\u552e\u7ec8\u7aef\uff08POS\uff09\u5728\u4f01\u4e1a\u7ecf\u8425\u4e2d\u626e\u6f14\u7740\u975e\u5e38\u91cd\u8981\u7684\u89d2\u8272\u3002\u5c3d\u7ba1\u5982\u4eca\u4e00\u5207\u90fd\u5728\u5411\u865a\u62df\u4e16\u754c\u503e\u659c\uff0c\u4f46\u5927\u591a\u6570\u4eba\u4ecd\u7136\u613f\u610f\u4eb2\u81ea\u5230\u5e97\uff0c\u5728\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u4e4b\u524d\u770b\u4e00\u770b\u3001\u611f\u53d7\u4e00\u4e0b\u3001\u6478\u4e00\u6478\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u5728 POS \u4e2d\u6fc0\u53d1\u5e76\u589e\u5f3a\u5bf9\u987e\u5ba2\u7684\u611f\u5b98\u523a\u6fc0\u975e\u5e38\u91cd\u8981\uff0c\u8ba9\u4ed6\u4eec\u4f53\u9a8c\u5230\u53ea\u6709\u60a8\u7684\u54c1\u724c\u624d\u80fd\u5e26\u6765\u7684\u72ec\u7279\u611f\u53d7\u3002\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\u5728\u8fd9\u4e00\u76ee\u6807\u4e2d\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\uff1a\u628a\u987e\u5ba2\u4f53\u9a8c\u53d8\u6210\u4e00\u573a\u4ee4\u4ed6\u4eec\u6c38\u8fdc\u96be\u5fd8\u7684\u7ecf\u5386\u3002<\/p>\n<p>\u90a3\u4e48\uff0c\u5982\u4f55\u8fd0\u7528\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\uff0c\u8ba9\u60a8\u7684\u54c1\u724c\u5728\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\uff1f\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4e3a\u8fd9\u4e2a\u5e38\u89c1\u95ee\u9898\u7ed9\u51fa\u7b54\u6848\uff0c\u5e76\u5206\u4eab\u5176\u4ed6\u4e0d\u5bb9\u9519\u8fc7\u7684\u4fe1\u606f\u3002\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01<\/p>\n<h2>\u4ec0\u4e48\u662f\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\uff1f\u5b83\u4e3a\u4f55\u91cd\u8981\uff1f<\/h2>\n<p>\u6beb\u65e0\u7591\u95ee\uff0c\u5bf9\u5927\u591a\u6570\u4eba\u6765\u8bf4\uff0c\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\u662f\u4e00\u79cd\u4e0e\u620f\u5267\u821e\u53f0\u5bc6\u5207\u76f8\u5173\u7684\u521b\u610f\u7b56\u7565\u3002\u4e8b\u5b9e\u4e0a\uff0c\u628a\u5b83\u4e25\u683c\u5730\u4e0e\u620f\u5267\u8054\u7cfb\u5728\u4e00\u8d77\u5e76\u6ca1\u6709\u9519\uff0c\u4f46\u5b83\u7684\u5e94\u7528\u8303\u56f4\u6db5\u76d6\u4e86\u5176\u4ed6\u9886\u57df\uff0c\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\u5c31\u662f\u5176\u4e2d\u4e4b\u4e00\u3002<\/p>\n<p>\u6295\u8d44\u573a\u666f\u8bbe\u8ba1\u662f\u5168\u7403\u4f01\u4e1a\u6700\u65b0\u7684\u8425\u9500\u4e3e\u63aa\u4e4b\u4e00\uff0c\u5728\u96f6\u552e\u4e1a\u4e2d\u5c24\u4e3a\u7a81\u51fa\u3002\u6240\u8c13\u7684\u611f\u5b98<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3196\" target=\"_blank\" rel=\"noopener\">\u8425\u9500<\/a>\uff0c\u7ed3\u5408\u5efa\u7b51\u4e0e\u8bbe\u8ba1\uff0c\u8c03\u52a8\u6d88\u8d39\u8005\u7684\u6240\u6709\u611f\u5b98\u6765\u4fc3\u8fdb\u9500\u552e\u2014\u2014\u5bf9\u88c5\u9970\u3001\u7167\u660e\u3001\u97f3\u6548\u7b49\u6240\u6709\u5143\u7d20\u8fdb\u884c\u7cbe\u51c6\u5b9a\u4e49\u548c\u5b8c\u7f8e\u642d\u914d\u3002<\/p>\n<p>\u5176\u76ee\u7684\u662f\u63d0\u4f9b\u8d85\u8d8a\u4e70\u5356\u8fc7\u7a0b\u672c\u8eab\u7684\u6109\u60a6\u4f53\u9a8c\uff0c\u4ece\u800c\u79ef\u6781\u5f71\u54cd\u987e\u5ba2\u7684\u8d2d\u4e70\u6b32\u671b\u3002\u573a\u666f\u8bbe\u8ba1\u662f\u5546\u4e1a\u4e2d\u975e\u5e38\u91cd\u8981\u7684\u5143\u7d20\uff0c\u56e0\u4e3a\u5b83\u80fd\u591f\u6253\u9020\u4e00\u4e2a\u72ec\u7279\u7684\u4e16\u754c\uff0c\u5728\u9500\u552e\u7ec8\u7aef\u5438\u5f15\u516c\u4f17\u7684\u76ee\u5149\u548c\u6ce8\u610f\u529b\u3002<\/p>\n<p>\u5982\u4eca\u7684\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u8d28\u91cf\u4ee5\u53ca\u5728 POS \u7684\u8d2d\u7269\u4f53\u9a8c\u8d8a\u6765\u8d8a\u6311\u5254\u3001\u8d8a\u6765\u8d8a\u6709\u4e3b\u89c1\uff0c\u540c\u65f6\u4ed6\u4eec\u59cb\u7ec8\u4e0e\u865a\u62df\u4e16\u754c\u4fdd\u6301\u8fde\u63a5\uff0c\u7d27\u8ddf\u6700\u65b0\u7684\u6280\u672f\u521b\u65b0\u3002\u56e0\u6b64\uff0c\u5728\u573a\u666f\u8bbe\u8ba1\u4e2d\u878d\u5165\u79d1\u6280\uff0c\u80fd\u591f\u66f4\u597d\u5730\u8d62\u5f97\u987e\u5ba2\u7684\u9752\u7750\u3002<\/p>\n<h2>\u5982\u4f55\u5728 POS \u4e2d\u8fd0\u7528\u573a\u666f\u8bbe\u8ba1\uff1f<\/h2>\n<p>\u9996\u5148\uff0c\u81f3\u5173\u91cd\u8981\u7684\u662f<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3324\" target=\"_blank\" rel=\"noopener\">\u6536\u96c6\u5e76\u638c\u63e1\u76ee\u6807\u53d7\u4f17<\/a><a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3324\" target=\"_blank\" rel=\"noopener\">\u7684\u76f8\u5173\u4fe1\u606f<\/a>\uff0c\u4ee5\u4fbf\u8d1f\u8d23\u573a\u666f\u8bbe\u8ba1\u7684\u56e2\u961f\u80fd\u591f\u6839\u636e\u4ed6\u4eec\u7684\u793e\u4f1a\u6587\u5316\u80cc\u666f\u3001\u9700\u6c42\u3001\u4e60\u60ef\u548c\u613f\u671b\u6765\u89c4\u5212\u7406\u60f3\u7684\u73af\u5883\u3002\u8fd9\u6837\uff0c\u624d\u80fd\u627e\u5230\u5438\u5f15\u6d88\u8d39\u8005\u3001<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3376\" target=\"_blank\" rel=\"noopener\">\u8ba9\u4ed6\u4eec\u5728\u5e97\u5185\u505c\u7559\u66f4\u4e45<\/a>\u7684\u6700\u4f73\u65b9\u5f0f\u3002<\/p>\n<p>\u4e3a\u4e86\u5438\u5f15\u516c\u4f17\u6ce8\u610f\u5e76\u62db\u63fd\u987e\u5ba2\uff0cPOS \u7684\u573a\u666f\u8bbe\u8ba1\u9700\u8981\u4e0e\u6587\u7ae0\u5f00\u5934\u63d0\u5230\u7684\u611f\u5b98\u8425\u9500\u643a\u624b\u5e76\u8fdb\u3002\u56e0\u6b64\uff0c\u5b83\u5e94\u5f53\u8c03\u52a8\u6d88\u8d39\u8005\u7684\u5168\u90e8\u4e94\u79cd\u611f\u5b98\uff0c\u6700\u5927\u5316\u4ed6\u4eec\u5728\u9500\u552e\u73af\u5883\u4e2d\u7684\u611f\u5b98<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3180\" target=\"_blank\" rel=\"noopener\">\u4f53\u9a8c<\/a>\uff0c\u786e\u4fdd\u4ed6\u4eec\u5728\u5e97\u5185\u611f\u5230\u5c3d\u53ef\u80fd\u8212\u9002\u3001\u6109\u5feb\u548c\u6ee1\u610f\u3002<\/p>\n<p>\u4e0b\u9762\u6765\u770b\u770b\u573a\u666f\u8bbe\u8ba1\u548c\u611f\u5b98\u8425\u9500\u5982\u4f55\u534f\u540c\u8fd0\u4f5c\u3002<\/p>\n<h3>\u89c6\u89c9<\/h3>\n<p>\u5728 POS \u4e2d\uff0c\u573a\u666f\u8bbe\u8ba1\u8fd0\u7528\u89c6\u89c9\u5143\u7d20\u8ba9\u6d88\u8d39\u8005\u5bf9\u95e8\u5e97\u4ea7\u751f\u8ba4\u540c\u611f\uff0c\u5e76\u5c06\u5176\u4f5c\u4e3a\u4e0e\u516c\u4f17\u6c9f\u901a\u7684\u624b\u6bb5\u3002\u5728 POS \u573a\u666f\u8bbe\u8ba1\u7684\u89c6\u89c9\u5c42\u9762\uff0c\u6709\u56db\u4e2a\u8981\u7d20\u9700\u8981\u7cbe\u5fc3\u8003\u91cf\uff1a<\/p>\n<ul>\n<li>\u6a71\u7a97\uff1b<\/li>\n<li>\u7167\u660e\uff1b<\/li>\n<li>\u8bbe\u8ba1\uff1b<\/li>\n<li>\u5bb6\u5177\u9648\u8bbe\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u56db\u4e2a\u8981\u7d20\u5fc5\u987b\u4e0e\u4f01\u4e1a\u5e0c\u671b\u4f20\u9012\u7ed9\u987e\u5ba2\u7684\u5f62\u8c61\u4fdd\u6301\u4e00\u81f4\uff0c\u4ece\u800c\u6253\u9020\u4e00\u4e2a\u70ed\u60c5\u53cb\u597d\u3001\u4e0e\u54c1\u724c\u7406\u5ff5\u76f8\u5951\u5408\u7684\u7a7a\u95f4\u3002<\/p>\n<h3>\u58f0\u97f3<\/h3>\n<p>\u60a8\u53ef\u4ee5\u901a\u8fc7\u542c\u89c9\u8ba9\u60a8\u7684 POS \u8131\u9896\u800c\u51fa\uff0c\u521b\u4f5c\u5951\u5408\u54c1\u724c\u8c03\u6027\u7684\u80cc\u666f\u97f3\u4e50\uff0c\u4f34\u968f\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u65f6\u5149\u3002\u58f0\u97f3\u80fd\u591f\u523a\u6fc0\u987e\u5ba2\uff0c\u8ba9\u4ed6\u4eec\u66f4\u52a0\u5e73\u9759\u6216\u66f4\u52a0\u5174\u594b\uff0c\u8fd9\u53d6\u51b3\u4e8e\u4f01\u4e1a\u91c7\u53d6\u8fd9\u4e9b\u4e3e\u63aa\u7684\u76ee\u7684\u3002<\/p>\n<p>\u8fd8\u53ef\u4ee5\u4f7f\u7528\u4e0e\u6240\u552e\u4ea7\u54c1\u6216\u6240\u5904\u73af\u5883\u76f8\u5173\u7684\u58f0\u54cd\u548c\u97f3\u6548\u3002\u4f8b\u5982\uff0c\u5728\u51b2\u6d6a\u88c5\u5907\u5e97\u91cc\u64ad\u653e\u8f7b\u67d4\u7684\u6d77\u6d6a\u58f0\u3002<\/p>\n<h3>\u6c14\u5473<\/h3>\n<p>\u5728\u4e94\u79cd\u611f\u5b98\u4e2d\uff0c\u55c5\u89c9\u5524\u8d77\u56de\u5fc6\u3001\u4f20\u9012\u60c5\u611f\u7684\u901f\u5ea6\u6700\u5feb\u3002\u8fd9\u662f\u56e0\u4e3a\u6c14\u5473\u88ab\u5438\u5165\u540e\u4f1a\u76f4\u63a5\u4f5c\u7528\u4e8e\u4e2d\u67a2\u795e\u7ecf\u7cfb\u7edf\u3002\u56e0\u6b64\uff0c\u4f7f\u7528\u80fd\u8425\u9020\u5b9c\u4eba\u6c1b\u56f4\u3001\u5524\u8d77\u987e\u5ba2\u597d\u5fc3\u60c5\u7684\u9999\u6c1b\uff0c\u4f5c\u4e3a\u8425\u9500\u7b56\u7565\u7684\u4e00\u90e8\u5206\uff0c\u6548\u679c\u5c61\u8bd5\u4e0d\u723d\u3002<\/p>\n<h3>\u89e6\u89c9<\/h3>\n<p>\u5f53\u4ea7\u54c1\u6446\u653e\u5728\u987e\u5ba2\u89e6\u624b\u53ef\u53ca\u7684\u5730\u65b9\uff0c\u8ba9\u4ed6\u4eec\u80fd\u591f\u4eb2\u624b\u611f\u53d7\u8d28\u5730\u548c\u91cd\u91cf\u7b49\uff0c\u4ed6\u4eec\u8d2d\u4e70\u8be5\u4ea7\u54c1\u65f6\u4f1a\u66f4\u6709\u4fe1\u5fc3\u3002<\/p>\n<h3>\u5473\u89c9<\/h3>\n<p>\u5373\u4f7f\u60a8\u5e76\u4e0d\u6253\u7b97\u9500\u552e\u98df\u54c1\uff0c\u5173\u952e\u5728\u4e8e\u8ba9\u54c1\u724c\u4f53\u9a8c\u4ee4\u4eba\u6109\u60a6\u3002\u54c1\u5c1d\u7f8e\u5473\u5c0f\u98df\u80fd\u6fc0\u53d1\u987e\u5ba2\u7684\u597d\u5fc3\u60c5\uff0c\u8ba9\u4ed6\u4eec\u5bf9\u5176\u4ed6\u611f\u5b98\u523a\u6fc0\u66f4\u52a0\u4e50\u4e8e\u63a5\u53d7\u3002<\/p>\n<h2>\u5b83\u5bf9\u4f53\u9a8c\u8425\u9500\u6709\u4f55\u5f71\u54cd\uff1f<\/h2>\n<p>\u4f53\u9a8c\u8425\u9500\uff08live marketing\uff09\u662f\u6307\u4e3a\u4fc3\u8fdb\u987e\u5ba2\u4e0e\u54c1\u724c\u4e4b\u95f4\u7684\u4e92\u52a8\u3001\u5b9e\u73b0\u6218\u7565\u76ee\u6807\u800c\u4f7f\u7528\u7684\u4e00\u7cfb\u5217\u5de5\u5177\u548c\u6d3b\u52a8\u3002\u5b83\u4ee3\u8868\u4e86\u4fc3\u9500\u8425\u9500\u7684\u8fdb\u5316\uff0c\u91c7\u7528\u66f4\u5177\u7cfb\u7edf\u6027\u7684\u6d3b\u52a8\u5f62\u5f0f\u3002<\/p>\n<p>\u4e0e\u573a\u666f\u8bbe\u8ba1\u76f8\u7ed3\u5408\uff0c\u4f53\u9a8c\u8425\u9500\u80fd\u591f\u66f4\u5927\u7a0b\u5ea6\u5730\u5438\u5f15\u516c\u4f17\uff0c\u56e0\u4e3a\u501f\u52a9\u573a\u666f\u8bbe\u8ba1\uff0c\u53ef\u4ee5\u6253\u9020\u51fa\u771f\u6b63\u72ec\u4e00\u65e0\u4e8c\u7684\u73af\u5883\u4e16\u754c\uff0c\u5168\u5fc3\u5168\u610f\u4e3a\u987e\u5ba2\u63d0\u4f9b\u5a31\u4e50\u4f53\u9a8c\u3002<\/p>\n<p>\u573a\u666f\u8bbe\u8ba1\u662f\u878d\u5408\u5efa\u7b51\u4e0e\u5ba4\u5185\u8bbe\u8ba1\u7684\u6210\u679c\uff0c\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u8fd8\u4f1a\u7ed3\u5408\u6765\u81ea\u673a\u68b0\u5de5\u7a0b\u548c\u4fe1\u606f\u6280\u672f\u7b49\u9886\u57df\u7684\u6280\u672f\u521b\u65b0\u4ee5\u53ca\u8f6f\u4ef6\u5e94\u7528\u3002<\/p>\n<p>\u96f6\u552e\u4e1a\u5e94\u5f53\u5728\u5176\u9500\u552e\u7ec8\u7aef\u5c06<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3228\" target=\"_blank\" rel=\"noopener\">\u6d88\u8d39\u8005\u4f53\u9a8c<\/a>\u653e\u5728\u9996\u4f4d\uff0c\u624d\u80fd\u4fdd\u6301\u5438\u5f15\u529b\uff0c\u4e0d\u88ab\u7f51\u5e97\u548c\u7ade\u4e89\u5bf9\u624b\u62a2\u8d70\u5e02\u573a\u3002<\/p>\n<p>\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\u662f\u4e00\u5927\u5dee\u5f02\u5316\u4f18\u52bf\uff0c\u80fd\u8ba9\u66f4\u591a\u987e\u5ba2\u4e50\u4e8e\u8d70\u51fa\u5bb6\u95e8\u3001\u5230\u5e97\u4f53\u9a8c\uff0c\u800c\u4e0d\u662f\u8f6c\u5411\u7ebf\u4e0a\u8d2d\u7269\u3002\u56e0\u6b64\uff0c\u52a1\u5fc5\u5bf9\u6240\u5728\u7a7a\u95f4\u7684\u5916\u89c2\u53ca\u5176\u4f20\u9012\u7684\u611f\u53d7\u8fdb\u884c\u6218\u7565\u6027\u89c4\u5212\u3002<\/p>\n<p>\u60f3\u8fdb\u4e00\u6b65\u4e86\u89e3\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\uff0c\u5e76\u5c06\u5176\u5e94\u7528\u5230\u60a8\u7684\u9500\u552e\u7ec8\u7aef\u5417\uff1f\u6b22\u8fce<a href=\"http:\/\/alicewonders.ws\/pt-br\/contato\" target=\"_blank\" rel=\"noopener\">\u8054\u7cfb\u6211\u4eec<\/a>\uff0c\u6211\u4eec\u5f88\u4e50\u610f\u4e3a\u60a8\u670d\u52a1\uff01<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u9500\u552e\u7ec8\u7aef\uff08POS\uff09\u5728\u4f01\u4e1a\u7ecf\u8425\u4e2d\u626e\u6f14\u7740\u975e\u5e38\u91cd\u8981\u7684\u89d2\u8272\u3002\u5c3d\u7ba1\u5982\u4eca\u4e00\u5207\u90fd\u5728\u5411\u865a\u62df\u4e16\u754c\u503e\u659c\uff0c\u4f46\u5927\u591a\u6570\u4eba\u4ecd\u7136\u613f\u610f\u4eb2\u81ea\u5230\u5e97\uff0c\u5728\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u4e4b\u524d\u770b\u4e00\u770b\u3001\u611f\u53d7\u4e00\u4e0b\u3001\u6478\u4e00\u6478\u3002 \u56e0\u6b64\uff0c\u5728 POS \u4e2d\u6fc0\u53d1\u5e76\u589e\u5f3a\u5bf9\u987e\u5ba2\u7684\u611f\u5b98\u523a\u6fc0\u975e\u5e38\u91cd\u8981\uff0c\u8ba9\u4ed6\u4eec\u4f53\u9a8c\u5230\u53ea\u6709\u60a8\u7684\u54c1\u724c\u624d\u80fd\u5e26\u6765\u7684\u72ec\u7279\u611f\u53d7\u3002\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\u5728\u8fd9\u4e00\u76ee\u6807\u4e2d\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\uff1a\u628a\u987e\u5ba2\u4f53\u9a8c\u53d8\u6210\u4e00\u573a\u4ee4\u4ed6\u4eec\u6c38\u8fdc\u96be\u5fd8\u7684\u7ecf\u5386\u3002 \u90a3\u4e48\uff0c\u5982\u4f55\u8fd0\u7528\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\uff0c\u8ba9\u60a8\u7684\u54c1\u724c\u5728\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\uff1f\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4e3a\u8fd9\u4e2a\u5e38\u89c1\u95ee\u9898\u7ed9\u51fa\u7b54\u6848\uff0c\u5e76\u5206\u4eab\u5176\u4ed6\u4e0d\u5bb9\u9519\u8fc7\u7684\u4fe1\u606f\u3002\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01 \u4ec0\u4e48\u662f\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\uff1f\u5b83\u4e3a\u4f55\u91cd\u8981\uff1f \u6beb\u65e0\u7591\u95ee\uff0c\u5bf9\u5927\u591a\u6570\u4eba\u6765\u8bf4\uff0c\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\u662f\u4e00\u79cd\u4e0e\u620f\u5267\u821e\u53f0\u5bc6\u5207\u76f8\u5173\u7684\u521b\u610f\u7b56\u7565\u3002\u4e8b\u5b9e\u4e0a\uff0c\u628a\u5b83\u4e25\u683c\u5730\u4e0e\u620f\u5267\u8054\u7cfb\u5728\u4e00\u8d77\u5e76\u6ca1\u6709\u9519\uff0c\u4f46\u5b83\u7684\u5e94\u7528\u8303\u56f4\u6db5\u76d6\u4e86\u5176\u4ed6\u9886\u57df\uff0c\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\u5c31\u662f\u5176\u4e2d\u4e4b\u4e00\u3002 \u6295\u8d44\u573a\u666f\u8bbe\u8ba1\u662f\u5168\u7403\u4f01\u4e1a\u6700\u65b0\u7684\u8425\u9500\u4e3e\u63aa\u4e4b\u4e00\uff0c\u5728\u96f6\u552e\u4e1a\u4e2d\u5c24\u4e3a\u7a81\u51fa\u3002\u6240\u8c13\u7684\u611f\u5b98\u8425\u9500\uff0c\u7ed3\u5408\u5efa\u7b51\u4e0e\u8bbe\u8ba1\uff0c\u8c03\u52a8\u6d88\u8d39\u8005\u7684\u6240\u6709\u611f\u5b98\u6765\u4fc3\u8fdb\u9500\u552e\u2014\u2014\u5bf9\u88c5\u9970\u3001\u7167\u660e\u3001\u97f3\u6548\u7b49\u6240\u6709\u5143\u7d20\u8fdb\u884c\u7cbe\u51c6\u5b9a\u4e49\u548c\u5b8c\u7f8e\u642d\u914d\u3002 \u5176\u76ee\u7684\u662f\u63d0\u4f9b\u8d85\u8d8a\u4e70\u5356\u8fc7\u7a0b\u672c\u8eab\u7684\u6109\u60a6\u4f53\u9a8c\uff0c\u4ece\u800c\u79ef\u6781\u5f71\u54cd\u987e\u5ba2\u7684\u8d2d\u4e70\u6b32\u671b\u3002\u573a\u666f\u8bbe\u8ba1\u662f\u5546\u4e1a\u4e2d\u975e\u5e38\u91cd\u8981\u7684\u5143\u7d20\uff0c\u56e0\u4e3a\u5b83\u80fd\u591f\u6253\u9020\u4e00\u4e2a\u72ec\u7279\u7684\u4e16\u754c\uff0c\u5728\u9500\u552e\u7ec8\u7aef\u5438\u5f15\u516c\u4f17\u7684\u76ee\u5149\u548c\u6ce8\u610f\u529b\u3002 \u5982\u4eca\u7684\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u8d28\u91cf\u4ee5\u53ca\u5728 POS \u7684\u8d2d\u7269\u4f53\u9a8c\u8d8a\u6765\u8d8a\u6311\u5254\u3001\u8d8a\u6765\u8d8a\u6709\u4e3b\u89c1\uff0c\u540c\u65f6\u4ed6\u4eec\u59cb\u7ec8\u4e0e\u865a\u62df\u4e16\u754c\u4fdd\u6301\u8fde\u63a5\uff0c\u7d27\u8ddf\u6700\u65b0\u7684\u6280\u672f\u521b\u65b0\u3002\u56e0\u6b64\uff0c\u5728\u573a\u666f\u8bbe\u8ba1\u4e2d\u878d\u5165\u79d1\u6280\uff0c\u80fd\u591f\u66f4\u597d\u5730\u8d62\u5f97\u987e\u5ba2\u7684\u9752\u7750\u3002 \u5982\u4f55\u5728 POS \u4e2d\u8fd0\u7528\u573a\u666f\u8bbe\u8ba1\uff1f \u9996\u5148\uff0c\u81f3\u5173\u91cd\u8981\u7684\u662f\u6536\u96c6\u5e76\u638c\u63e1\u76ee\u6807\u53d7\u4f17\u7684\u76f8\u5173\u4fe1\u606f\uff0c\u4ee5\u4fbf\u8d1f\u8d23\u573a\u666f\u8bbe\u8ba1\u7684\u56e2\u961f\u80fd\u591f\u6839\u636e\u4ed6\u4eec\u7684\u793e\u4f1a\u6587\u5316\u80cc\u666f\u3001\u9700\u6c42\u3001\u4e60\u60ef\u548c\u613f\u671b\u6765\u89c4\u5212\u7406\u60f3\u7684\u73af\u5883\u3002\u8fd9\u6837\uff0c\u624d\u80fd\u627e\u5230\u5438\u5f15\u6d88\u8d39\u8005\u3001\u8ba9\u4ed6\u4eec\u5728\u5e97\u5185\u505c\u7559\u66f4\u4e45\u7684\u6700\u4f73\u65b9\u5f0f\u3002 \u4e3a\u4e86\u5438\u5f15\u516c\u4f17\u6ce8\u610f\u5e76\u62db\u63fd\u987e\u5ba2\uff0cPOS \u7684\u573a\u666f\u8bbe\u8ba1\u9700\u8981\u4e0e\u6587\u7ae0\u5f00\u5934\u63d0\u5230\u7684\u611f\u5b98\u8425\u9500\u643a\u624b\u5e76\u8fdb\u3002\u56e0\u6b64\uff0c\u5b83\u5e94\u5f53\u8c03\u52a8\u6d88\u8d39\u8005\u7684\u5168\u90e8\u4e94\u79cd\u611f\u5b98\uff0c\u6700\u5927\u5316\u4ed6\u4eec\u5728\u9500\u552e\u73af\u5883\u4e2d\u7684\u611f\u5b98\u4f53\u9a8c\uff0c\u786e\u4fdd\u4ed6\u4eec\u5728\u5e97\u5185\u611f\u5230\u5c3d\u53ef\u80fd\u8212\u9002\u3001\u6109\u5feb\u548c\u6ee1\u610f\u3002 \u4e0b\u9762\u6765\u770b\u770b\u573a\u666f\u8bbe\u8ba1\u548c\u611f\u5b98\u8425\u9500\u5982\u4f55\u534f\u540c\u8fd0\u4f5c\u3002 \u89c6\u89c9 &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[665],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\uff1a\u4e86\u89e3\u5982\u4f55\u6fc0\u53d1\u8d2d\u4e70\u6b32\u671b - The future of retail blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/retail-scenography-boost-purchase-desire-zh\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\uff1a\u4e86\u89e3\u5982\u4f55\u6fc0\u53d1\u8d2d\u4e70\u6b32\u671b - The future of retail blog\" \/>\n<meta property=\"og:description\" content=\"\u9500\u552e\u7ec8\u7aef\uff08POS\uff09\u5728\u4f01\u4e1a\u7ecf\u8425\u4e2d\u626e\u6f14\u7740\u975e\u5e38\u91cd\u8981\u7684\u89d2\u8272\u3002\u5c3d\u7ba1\u5982\u4eca\u4e00\u5207\u90fd\u5728\u5411\u865a\u62df\u4e16\u754c\u503e\u659c\uff0c\u4f46\u5927\u591a\u6570\u4eba\u4ecd\u7136\u613f\u610f\u4eb2\u81ea\u5230\u5e97\uff0c\u5728\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u4e4b\u524d\u770b\u4e00\u770b\u3001\u611f\u53d7\u4e00\u4e0b\u3001\u6478\u4e00\u6478\u3002 \u56e0\u6b64\uff0c\u5728 POS \u4e2d\u6fc0\u53d1\u5e76\u589e\u5f3a\u5bf9\u987e\u5ba2\u7684\u611f\u5b98\u523a\u6fc0\u975e\u5e38\u91cd\u8981\uff0c\u8ba9\u4ed6\u4eec\u4f53\u9a8c\u5230\u53ea\u6709\u60a8\u7684\u54c1\u724c\u624d\u80fd\u5e26\u6765\u7684\u72ec\u7279\u611f\u53d7\u3002\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\u5728\u8fd9\u4e00\u76ee\u6807\u4e2d\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\uff1a\u628a\u987e\u5ba2\u4f53\u9a8c\u53d8\u6210\u4e00\u573a\u4ee4\u4ed6\u4eec\u6c38\u8fdc\u96be\u5fd8\u7684\u7ecf\u5386\u3002 \u90a3\u4e48\uff0c\u5982\u4f55\u8fd0\u7528\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\uff0c\u8ba9\u60a8\u7684\u54c1\u724c\u5728\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\uff1f\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4e3a\u8fd9\u4e2a\u5e38\u89c1\u95ee\u9898\u7ed9\u51fa\u7b54\u6848\uff0c\u5e76\u5206\u4eab\u5176\u4ed6\u4e0d\u5bb9\u9519\u8fc7\u7684\u4fe1\u606f\u3002\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01 \u4ec0\u4e48\u662f\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\uff1f\u5b83\u4e3a\u4f55\u91cd\u8981\uff1f \u6beb\u65e0\u7591\u95ee\uff0c\u5bf9\u5927\u591a\u6570\u4eba\u6765\u8bf4\uff0c\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\u662f\u4e00\u79cd\u4e0e\u620f\u5267\u821e\u53f0\u5bc6\u5207\u76f8\u5173\u7684\u521b\u610f\u7b56\u7565\u3002\u4e8b\u5b9e\u4e0a\uff0c\u628a\u5b83\u4e25\u683c\u5730\u4e0e\u620f\u5267\u8054\u7cfb\u5728\u4e00\u8d77\u5e76\u6ca1\u6709\u9519\uff0c\u4f46\u5b83\u7684\u5e94\u7528\u8303\u56f4\u6db5\u76d6\u4e86\u5176\u4ed6\u9886\u57df\uff0c\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\u5c31\u662f\u5176\u4e2d\u4e4b\u4e00\u3002 \u6295\u8d44\u573a\u666f\u8bbe\u8ba1\u662f\u5168\u7403\u4f01\u4e1a\u6700\u65b0\u7684\u8425\u9500\u4e3e\u63aa\u4e4b\u4e00\uff0c\u5728\u96f6\u552e\u4e1a\u4e2d\u5c24\u4e3a\u7a81\u51fa\u3002\u6240\u8c13\u7684\u611f\u5b98\u8425\u9500\uff0c\u7ed3\u5408\u5efa\u7b51\u4e0e\u8bbe\u8ba1\uff0c\u8c03\u52a8\u6d88\u8d39\u8005\u7684\u6240\u6709\u611f\u5b98\u6765\u4fc3\u8fdb\u9500\u552e\u2014\u2014\u5bf9\u88c5\u9970\u3001\u7167\u660e\u3001\u97f3\u6548\u7b49\u6240\u6709\u5143\u7d20\u8fdb\u884c\u7cbe\u51c6\u5b9a\u4e49\u548c\u5b8c\u7f8e\u642d\u914d\u3002 \u5176\u76ee\u7684\u662f\u63d0\u4f9b\u8d85\u8d8a\u4e70\u5356\u8fc7\u7a0b\u672c\u8eab\u7684\u6109\u60a6\u4f53\u9a8c\uff0c\u4ece\u800c\u79ef\u6781\u5f71\u54cd\u987e\u5ba2\u7684\u8d2d\u4e70\u6b32\u671b\u3002\u573a\u666f\u8bbe\u8ba1\u662f\u5546\u4e1a\u4e2d\u975e\u5e38\u91cd\u8981\u7684\u5143\u7d20\uff0c\u56e0\u4e3a\u5b83\u80fd\u591f\u6253\u9020\u4e00\u4e2a\u72ec\u7279\u7684\u4e16\u754c\uff0c\u5728\u9500\u552e\u7ec8\u7aef\u5438\u5f15\u516c\u4f17\u7684\u76ee\u5149\u548c\u6ce8\u610f\u529b\u3002 \u5982\u4eca\u7684\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u8d28\u91cf\u4ee5\u53ca\u5728 POS \u7684\u8d2d\u7269\u4f53\u9a8c\u8d8a\u6765\u8d8a\u6311\u5254\u3001\u8d8a\u6765\u8d8a\u6709\u4e3b\u89c1\uff0c\u540c\u65f6\u4ed6\u4eec\u59cb\u7ec8\u4e0e\u865a\u62df\u4e16\u754c\u4fdd\u6301\u8fde\u63a5\uff0c\u7d27\u8ddf\u6700\u65b0\u7684\u6280\u672f\u521b\u65b0\u3002\u56e0\u6b64\uff0c\u5728\u573a\u666f\u8bbe\u8ba1\u4e2d\u878d\u5165\u79d1\u6280\uff0c\u80fd\u591f\u66f4\u597d\u5730\u8d62\u5f97\u987e\u5ba2\u7684\u9752\u7750\u3002 \u5982\u4f55\u5728 POS \u4e2d\u8fd0\u7528\u573a\u666f\u8bbe\u8ba1\uff1f \u9996\u5148\uff0c\u81f3\u5173\u91cd\u8981\u7684\u662f\u6536\u96c6\u5e76\u638c\u63e1\u76ee\u6807\u53d7\u4f17\u7684\u76f8\u5173\u4fe1\u606f\uff0c\u4ee5\u4fbf\u8d1f\u8d23\u573a\u666f\u8bbe\u8ba1\u7684\u56e2\u961f\u80fd\u591f\u6839\u636e\u4ed6\u4eec\u7684\u793e\u4f1a\u6587\u5316\u80cc\u666f\u3001\u9700\u6c42\u3001\u4e60\u60ef\u548c\u613f\u671b\u6765\u89c4\u5212\u7406\u60f3\u7684\u73af\u5883\u3002\u8fd9\u6837\uff0c\u624d\u80fd\u627e\u5230\u5438\u5f15\u6d88\u8d39\u8005\u3001\u8ba9\u4ed6\u4eec\u5728\u5e97\u5185\u505c\u7559\u66f4\u4e45\u7684\u6700\u4f73\u65b9\u5f0f\u3002 \u4e3a\u4e86\u5438\u5f15\u516c\u4f17\u6ce8\u610f\u5e76\u62db\u63fd\u987e\u5ba2\uff0cPOS \u7684\u573a\u666f\u8bbe\u8ba1\u9700\u8981\u4e0e\u6587\u7ae0\u5f00\u5934\u63d0\u5230\u7684\u611f\u5b98\u8425\u9500\u643a\u624b\u5e76\u8fdb\u3002\u56e0\u6b64\uff0c\u5b83\u5e94\u5f53\u8c03\u52a8\u6d88\u8d39\u8005\u7684\u5168\u90e8\u4e94\u79cd\u611f\u5b98\uff0c\u6700\u5927\u5316\u4ed6\u4eec\u5728\u9500\u552e\u73af\u5883\u4e2d\u7684\u611f\u5b98\u4f53\u9a8c\uff0c\u786e\u4fdd\u4ed6\u4eec\u5728\u5e97\u5185\u611f\u5230\u5c3d\u53ef\u80fd\u8212\u9002\u3001\u6109\u5feb\u548c\u6ee1\u610f\u3002 \u4e0b\u9762\u6765\u770b\u770b\u573a\u666f\u8bbe\u8ba1\u548c\u611f\u5b98\u8425\u9500\u5982\u4f55\u534f\u540c\u8fd0\u4f5c\u3002 \u89c6\u89c9 &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/retail-scenography-boost-purchase-desire-zh\/\" \/>\n<meta property=\"og:site_name\" content=\"The future of retail blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-13T13:23:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T15:08:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2019\/02\/270885-cenografia-no-varejo-saiba-como-aumentar-o-desejo-de-compra.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice Wonders\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Wonders\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/retail-scenography-boost-purchase-desire-zh\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/retail-scenography-boost-purchase-desire-zh\/\",\"name\":\"\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\uff1a\u4e86\u89e3\u5982\u4f55\u6fc0\u53d1\u8d2d\u4e70\u6b32\u671b - The future of retail blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\"},\"datePublished\":\"2019-02-13T13:23:41+00:00\",\"dateModified\":\"2026-10-19T15:08:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/retail-scenography-boost-purchase-desire-zh\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/retail-scenography-boost-purchase-desire-zh\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/retail-scenography-boost-purchase-desire-zh\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.alicewonders.ws\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\uff1a\u4e86\u89e3\u5982\u4f55\u6fc0\u53d1\u8d2d\u4e70\u6b32\u671b\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/\",\"name\":\"The future of retail blog\",\"description\":\"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\",\"name\":\"Alice Wonders\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"contentUrl\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"caption\":\"Alice Wonders\"},\"sameAs\":[\"http:\/\/www.alicewonders.ws\"],\"url\":\"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\uff1a\u4e86\u89e3\u5982\u4f55\u6fc0\u53d1\u8d2d\u4e70\u6b32\u671b - The future of retail blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/retail-scenography-boost-purchase-desire-zh\/","og_locale":"pt_BR","og_type":"article","og_title":"\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\uff1a\u4e86\u89e3\u5982\u4f55\u6fc0\u53d1\u8d2d\u4e70\u6b32\u671b - The future of retail blog","og_description":"\u9500\u552e\u7ec8\u7aef\uff08POS\uff09\u5728\u4f01\u4e1a\u7ecf\u8425\u4e2d\u626e\u6f14\u7740\u975e\u5e38\u91cd\u8981\u7684\u89d2\u8272\u3002\u5c3d\u7ba1\u5982\u4eca\u4e00\u5207\u90fd\u5728\u5411\u865a\u62df\u4e16\u754c\u503e\u659c\uff0c\u4f46\u5927\u591a\u6570\u4eba\u4ecd\u7136\u613f\u610f\u4eb2\u81ea\u5230\u5e97\uff0c\u5728\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u4e4b\u524d\u770b\u4e00\u770b\u3001\u611f\u53d7\u4e00\u4e0b\u3001\u6478\u4e00\u6478\u3002 \u56e0\u6b64\uff0c\u5728 POS \u4e2d\u6fc0\u53d1\u5e76\u589e\u5f3a\u5bf9\u987e\u5ba2\u7684\u611f\u5b98\u523a\u6fc0\u975e\u5e38\u91cd\u8981\uff0c\u8ba9\u4ed6\u4eec\u4f53\u9a8c\u5230\u53ea\u6709\u60a8\u7684\u54c1\u724c\u624d\u80fd\u5e26\u6765\u7684\u72ec\u7279\u611f\u53d7\u3002\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\u5728\u8fd9\u4e00\u76ee\u6807\u4e2d\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\uff1a\u628a\u987e\u5ba2\u4f53\u9a8c\u53d8\u6210\u4e00\u573a\u4ee4\u4ed6\u4eec\u6c38\u8fdc\u96be\u5fd8\u7684\u7ecf\u5386\u3002 \u90a3\u4e48\uff0c\u5982\u4f55\u8fd0\u7528\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\uff0c\u8ba9\u60a8\u7684\u54c1\u724c\u5728\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\uff1f\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4e3a\u8fd9\u4e2a\u5e38\u89c1\u95ee\u9898\u7ed9\u51fa\u7b54\u6848\uff0c\u5e76\u5206\u4eab\u5176\u4ed6\u4e0d\u5bb9\u9519\u8fc7\u7684\u4fe1\u606f\u3002\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01 \u4ec0\u4e48\u662f\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\uff1f\u5b83\u4e3a\u4f55\u91cd\u8981\uff1f \u6beb\u65e0\u7591\u95ee\uff0c\u5bf9\u5927\u591a\u6570\u4eba\u6765\u8bf4\uff0c\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\u662f\u4e00\u79cd\u4e0e\u620f\u5267\u821e\u53f0\u5bc6\u5207\u76f8\u5173\u7684\u521b\u610f\u7b56\u7565\u3002\u4e8b\u5b9e\u4e0a\uff0c\u628a\u5b83\u4e25\u683c\u5730\u4e0e\u620f\u5267\u8054\u7cfb\u5728\u4e00\u8d77\u5e76\u6ca1\u6709\u9519\uff0c\u4f46\u5b83\u7684\u5e94\u7528\u8303\u56f4\u6db5\u76d6\u4e86\u5176\u4ed6\u9886\u57df\uff0c\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\u5c31\u662f\u5176\u4e2d\u4e4b\u4e00\u3002 \u6295\u8d44\u573a\u666f\u8bbe\u8ba1\u662f\u5168\u7403\u4f01\u4e1a\u6700\u65b0\u7684\u8425\u9500\u4e3e\u63aa\u4e4b\u4e00\uff0c\u5728\u96f6\u552e\u4e1a\u4e2d\u5c24\u4e3a\u7a81\u51fa\u3002\u6240\u8c13\u7684\u611f\u5b98\u8425\u9500\uff0c\u7ed3\u5408\u5efa\u7b51\u4e0e\u8bbe\u8ba1\uff0c\u8c03\u52a8\u6d88\u8d39\u8005\u7684\u6240\u6709\u611f\u5b98\u6765\u4fc3\u8fdb\u9500\u552e\u2014\u2014\u5bf9\u88c5\u9970\u3001\u7167\u660e\u3001\u97f3\u6548\u7b49\u6240\u6709\u5143\u7d20\u8fdb\u884c\u7cbe\u51c6\u5b9a\u4e49\u548c\u5b8c\u7f8e\u642d\u914d\u3002 \u5176\u76ee\u7684\u662f\u63d0\u4f9b\u8d85\u8d8a\u4e70\u5356\u8fc7\u7a0b\u672c\u8eab\u7684\u6109\u60a6\u4f53\u9a8c\uff0c\u4ece\u800c\u79ef\u6781\u5f71\u54cd\u987e\u5ba2\u7684\u8d2d\u4e70\u6b32\u671b\u3002\u573a\u666f\u8bbe\u8ba1\u662f\u5546\u4e1a\u4e2d\u975e\u5e38\u91cd\u8981\u7684\u5143\u7d20\uff0c\u56e0\u4e3a\u5b83\u80fd\u591f\u6253\u9020\u4e00\u4e2a\u72ec\u7279\u7684\u4e16\u754c\uff0c\u5728\u9500\u552e\u7ec8\u7aef\u5438\u5f15\u516c\u4f17\u7684\u76ee\u5149\u548c\u6ce8\u610f\u529b\u3002 \u5982\u4eca\u7684\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u8d28\u91cf\u4ee5\u53ca\u5728 POS \u7684\u8d2d\u7269\u4f53\u9a8c\u8d8a\u6765\u8d8a\u6311\u5254\u3001\u8d8a\u6765\u8d8a\u6709\u4e3b\u89c1\uff0c\u540c\u65f6\u4ed6\u4eec\u59cb\u7ec8\u4e0e\u865a\u62df\u4e16\u754c\u4fdd\u6301\u8fde\u63a5\uff0c\u7d27\u8ddf\u6700\u65b0\u7684\u6280\u672f\u521b\u65b0\u3002\u56e0\u6b64\uff0c\u5728\u573a\u666f\u8bbe\u8ba1\u4e2d\u878d\u5165\u79d1\u6280\uff0c\u80fd\u591f\u66f4\u597d\u5730\u8d62\u5f97\u987e\u5ba2\u7684\u9752\u7750\u3002 \u5982\u4f55\u5728 POS \u4e2d\u8fd0\u7528\u573a\u666f\u8bbe\u8ba1\uff1f \u9996\u5148\uff0c\u81f3\u5173\u91cd\u8981\u7684\u662f\u6536\u96c6\u5e76\u638c\u63e1\u76ee\u6807\u53d7\u4f17\u7684\u76f8\u5173\u4fe1\u606f\uff0c\u4ee5\u4fbf\u8d1f\u8d23\u573a\u666f\u8bbe\u8ba1\u7684\u56e2\u961f\u80fd\u591f\u6839\u636e\u4ed6\u4eec\u7684\u793e\u4f1a\u6587\u5316\u80cc\u666f\u3001\u9700\u6c42\u3001\u4e60\u60ef\u548c\u613f\u671b\u6765\u89c4\u5212\u7406\u60f3\u7684\u73af\u5883\u3002\u8fd9\u6837\uff0c\u624d\u80fd\u627e\u5230\u5438\u5f15\u6d88\u8d39\u8005\u3001\u8ba9\u4ed6\u4eec\u5728\u5e97\u5185\u505c\u7559\u66f4\u4e45\u7684\u6700\u4f73\u65b9\u5f0f\u3002 \u4e3a\u4e86\u5438\u5f15\u516c\u4f17\u6ce8\u610f\u5e76\u62db\u63fd\u987e\u5ba2\uff0cPOS \u7684\u573a\u666f\u8bbe\u8ba1\u9700\u8981\u4e0e\u6587\u7ae0\u5f00\u5934\u63d0\u5230\u7684\u611f\u5b98\u8425\u9500\u643a\u624b\u5e76\u8fdb\u3002\u56e0\u6b64\uff0c\u5b83\u5e94\u5f53\u8c03\u52a8\u6d88\u8d39\u8005\u7684\u5168\u90e8\u4e94\u79cd\u611f\u5b98\uff0c\u6700\u5927\u5316\u4ed6\u4eec\u5728\u9500\u552e\u73af\u5883\u4e2d\u7684\u611f\u5b98\u4f53\u9a8c\uff0c\u786e\u4fdd\u4ed6\u4eec\u5728\u5e97\u5185\u611f\u5230\u5c3d\u53ef\u80fd\u8212\u9002\u3001\u6109\u5feb\u548c\u6ee1\u610f\u3002 \u4e0b\u9762\u6765\u770b\u770b\u573a\u666f\u8bbe\u8ba1\u548c\u611f\u5b98\u8425\u9500\u5982\u4f55\u534f\u540c\u8fd0\u4f5c\u3002 \u89c6\u89c9 &hellip;","og_url":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/retail-scenography-boost-purchase-desire-zh\/","og_site_name":"The future of retail blog","article_published_time":"2019-02-13T13:23:41+00:00","article_modified_time":"2026-10-19T15:08:25+00:00","og_image":[{"width":2121,"height":1414,"url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2019\/02\/270885-cenografia-no-varejo-saiba-como-aumentar-o-desejo-de-compra.jpg","type":"image\/jpeg"}],"author":"Alice Wonders","twitter_card":"summary","twitter_misc":{"Written by":"Alice Wonders"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/retail-scenography-boost-purchase-desire-zh\/","url":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/retail-scenography-boost-purchase-desire-zh\/","name":"\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\uff1a\u4e86\u89e3\u5982\u4f55\u6fc0\u53d1\u8d2d\u4e70\u6b32\u671b - The future of retail blog","isPartOf":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#website"},"datePublished":"2019-02-13T13:23:41+00:00","dateModified":"2026-10-19T15:08:25+00:00","author":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452"},"breadcrumb":{"@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/retail-scenography-boost-purchase-desire-zh\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/retail-scenography-boost-purchase-desire-zh\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/retail-scenography-boost-purchase-desire-zh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.alicewonders.ws\/blog\/"},{"@type":"ListItem","position":2,"name":"\u96f6\u552e\u573a\u666f\u8bbe\u8ba1\uff1a\u4e86\u89e3\u5982\u4f55\u6fc0\u53d1\u8d2d\u4e70\u6b32\u671b"}]},{"@type":"WebSite","@id":"https:\/\/www.alicewonders.ws\/blog\/#website","url":"https:\/\/www.alicewonders.ws\/blog\/","name":"The future of retail blog","description":"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452","name":"Alice Wonders","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","contentUrl":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","caption":"Alice Wonders"},"sameAs":["http:\/\/www.alicewonders.ws"],"url":"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/"}]}},"_links":{"self":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3415"}],"collection":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/comments?post=3415"}],"version-history":[{"count":1,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3415\/revisions"}],"predecessor-version":[{"id":4347,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3415\/revisions\/4347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media\/1443"}],"wp:attachment":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media?parent=3415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/categories?post=3415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/tags?post=3415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}