{"id":3413,"date":"2020-02-12T11:48:03","date_gmt":"2020-02-12T14:48:03","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2020\/02\/12\/direct-to-consumer-rise-major-brands\/"},"modified":"2026-10-19T11:22:34","modified_gmt":"2026-10-19T14:22:34","slug":"direct-to-consumer-rise-major-brands","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/02\/12\/direct-to-consumer-rise-major-brands\/","title":{"rendered":"Direct to Consumer on the Rise Among Major Brands"},"content":{"rendered":"

 <\/p>\n

The DTC strategy keeps growing and is transforming the way brands build relationships with end consumers<\/span><\/i><\/p>\n

In a landscape where a “<\/span>new consumer<\/b>” is on the rise, with a more demanding profile, <\/span>DTC <\/b>(D<\/em><\/span>irect To Consumer)<\/span><\/i> delivers unique, <\/span>personalized experiences <\/b>that bring brands closer to this audience and build loyalty. One of the goals is to make the purchase process part of the <\/span>user experience<\/b>, driving engagement.<\/span><\/p>\n

What has motivated manufacturers to adopt direct <\/span>retail<\/b>? Below, we list the five most relevant goals: <\/span><\/p>\n

1. <\/span>Strengthening the company’s image and building the brand<\/b><\/h3>\n

Brands that use <\/span>DTC<\/b> prioritize marketing, the brand name, and the direct experience with the consumer. In addition, social media has also helped bring audiences closer through direct interaction, promotions, engagement, and the generation of <\/span>data<\/b>.<\/span><\/p>\n

2. <\/span>Delivering a differentiated customer experience<\/b><\/h3>\n

When a brand has its own <\/span>POS<\/b>, it has greater freedom to create activations in physical spaces. Interactions and <\/span>digital experiences<\/b> attract the public in a distinctive way, spark interest in the brand and its products, and generate more human-centered sales. Take our <\/span>activation for Colgate<\/b><\/a>, carried out in partnership with Get2Market<\/a>,<\/strong> responsible for creating the project, and Creative Display<\/a><\/strong>, responsible for fabrication. We brought our technology to more than 32 locations across S\u00e3o Paulo, Rio de Janeiro, Bras\u00edlia, Recife, Salvador, Curitiba, and Manaus. With <\/span>Lift & Learn<\/b>, people could pick up products from the glorifier, triggering content on the display and enjoying the custom LED animation, as well as learning tips from the dentist through the <\/span>holographic<\/b> cube.<\/span><\/p>\n

\"Colgate
Colgate store-in-store at the Extra supermarket in Morumbi, S\u00e3o Paulo.<\/figcaption><\/figure>\n

3. A broader, more complete portfolio <\/b><\/h3>\n

A brand that has its own space, whether e-commerce, a physical store, or even <\/span>pop-up stores<\/b>, can showcase its entire available product line and also offer exclusive products, which is a great strategy. That way, resellers don’t compete directly with the brand’s own POS. We were recently invited by <\/span>Nestl\u00e9<\/b> to develop digital experiences for the new <\/span>Kit Kat Chocolatory<\/b><\/a> flagship. In the interactive store, consumers can find all the new flavors and different sizes of Kit Kat. <\/span><\/p>\n

\"Kit
Kit Kat Chocolatory store, the first in the world. Located at Shopping Morumbi, in S\u00e3o Paulo.<\/figcaption><\/figure>\n

4. Collecting consumer data<\/b><\/h3>\n

Today, brands have several ways to reach consumers directly and collect data: through e-commerce, social media, and offline media. Collecting data at physical locations, however, still feels new. By implementing <\/span>BI<\/b> (<\/span>Business Intelligence<\/span><\/i>) in brick-and-mortar stores, brands can build a great sales strategy. At an event, Consumer Breakfast, <\/span>Intel presented an Alice Wonders project<\/b><\/a> as a new sales model for laptop retail. As a result, we were able to collect data showing average ticket, number of interactions, foot traffic, and which laptop model best matches each consumer’s needs, in a personalized way.<\/span><\/p>\n

\"Intel
Intel store-in-store at the Extra supermarket.<\/figcaption><\/figure>\n

5. Greater independence from other sales channels<\/b><\/b><\/h3>\n

Brands are increasingly seeking to depend less on resellers. That doesn’t mean, however, that they will abandon their relationships with existing channels. Brands such as Granado, Havaianas, Swift, Garoto, Nestl\u00e9, P&G, Adidas, and Nike are some examples of successful <\/span>DTC <\/b>strategies. <\/span><\/p>\n

Direct to consumer<\/b> is one of the strongest and most efficient sales strategies on the market for major brands. And delivering amazing, personalized digital experiences to the public is the best way to retain them. Enjoyed this? Then read more about <\/span>Shopping experience: how stores are evolving to delight consumers. <\/b><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  The DTC strategy keeps growing and is transforming the way brands build relationships with end consumers In a landscape … <\/p>\n","protected":false},"author":1,"featured_media":1528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[272],"tags":[845,854,1175,1139,1202,1277,911],"yoast_head":"\nSee Why Direct to Consumer Is a Powerful Sales Strategy<\/title>\n<meta name=\"description\" content=\"The direct to consumer strategy keeps growing and is transforming the way brands build relationships with end consumers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/02\/12\/direct-to-consumer-rise-major-brands\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"See Why Direct to Consumer Is a Powerful Sales Strategy\" \/>\n<meta property=\"og:description\" content=\"The direct to consumer strategy keeps growing and is transforming the way brands build relationships with end consumers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/02\/12\/direct-to-consumer-rise-major-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"The future of retail blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-12T14:48:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T14:22:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2020\/02\/HEADER-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alice Wonders\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Wonders\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/02\/12\/direct-to-consumer-rise-major-brands\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/02\/12\/direct-to-consumer-rise-major-brands\/\",\"name\":\"See Why Direct to Consumer Is a Powerful Sales Strategy\",\"isPartOf\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\"},\"datePublished\":\"2020-02-12T14:48:03+00:00\",\"dateModified\":\"2026-10-19T14:22:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\"},\"description\":\"The direct to consumer strategy keeps growing and is transforming the way brands build relationships with end consumers\",\"breadcrumb\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/02\/12\/direct-to-consumer-rise-major-brands\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/02\/12\/direct-to-consumer-rise-major-brands\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/02\/12\/direct-to-consumer-rise-major-brands\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.alicewonders.ws\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Direct to Consumer on the Rise Among Major Brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/\",\"name\":\"The future of retail blog\",\"description\":\"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\",\"name\":\"Alice Wonders\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"contentUrl\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"caption\":\"Alice Wonders\"},\"sameAs\":[\"http:\/\/www.alicewonders.ws\"],\"url\":\"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"See Why Direct to Consumer Is a Powerful Sales Strategy","description":"The direct to consumer strategy keeps growing and is transforming the way brands build relationships with end consumers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/02\/12\/direct-to-consumer-rise-major-brands\/","og_locale":"pt_BR","og_type":"article","og_title":"See Why Direct to Consumer Is a Powerful Sales Strategy","og_description":"The direct to consumer strategy keeps growing and is transforming the way brands build relationships with end consumers","og_url":"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/02\/12\/direct-to-consumer-rise-major-brands\/","og_site_name":"The future of retail blog","article_published_time":"2020-02-12T14:48:03+00:00","article_modified_time":"2026-10-19T14:22:34+00:00","og_image":[{"width":1000,"height":714,"url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2020\/02\/HEADER-1.png","type":"image\/png"}],"author":"Alice Wonders","twitter_card":"summary","twitter_misc":{"Written by":"Alice Wonders","Est. reading time":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/02\/12\/direct-to-consumer-rise-major-brands\/","url":"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/02\/12\/direct-to-consumer-rise-major-brands\/","name":"See Why Direct to Consumer Is a Powerful Sales Strategy","isPartOf":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#website"},"datePublished":"2020-02-12T14:48:03+00:00","dateModified":"2026-10-19T14:22:34+00:00","author":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452"},"description":"The direct to consumer strategy keeps growing and is transforming the way brands build relationships with end consumers","breadcrumb":{"@id":"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/02\/12\/direct-to-consumer-rise-major-brands\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alicewonders.ws\/blog\/en\/2020\/02\/12\/direct-to-consumer-rise-major-brands\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/02\/12\/direct-to-consumer-rise-major-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.alicewonders.ws\/blog\/"},{"@type":"ListItem","position":2,"name":"Direct to Consumer on the Rise Among Major Brands"}]},{"@type":"WebSite","@id":"https:\/\/www.alicewonders.ws\/blog\/#website","url":"https:\/\/www.alicewonders.ws\/blog\/","name":"The future of retail blog","description":"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452","name":"Alice Wonders","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","contentUrl":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","caption":"Alice Wonders"},"sameAs":["http:\/\/www.alicewonders.ws"],"url":"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/"}]}},"_links":{"self":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3413"}],"collection":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/comments?post=3413"}],"version-history":[{"count":1,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3413\/revisions"}],"predecessor-version":[{"id":4303,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3413\/revisions\/4303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media\/1528"}],"wp:attachment":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media?parent=3413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/categories?post=3413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/tags?post=3413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}