{"id":3407,"date":"2019-02-13T10:03:56","date_gmt":"2019-02-13T13:03:56","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3407"},"modified":"2026-10-19T12:08:28","modified_gmt":"2026-10-19T15:08:28","slug":"how-to-boost-impulse-purchases-retail-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/how-to-boost-impulse-purchases-retail-zh\/","title":{"rendered":"\u51b2\u52a8\u6d88\u8d39\uff1a\u6210\u56e0\u662f\u4ec0\u4e48\uff1f\u96f6\u552e\u4e1a\u5982\u4f55\u52a0\u4ee5\u653e\u5927\uff1f"},"content":{"rendered":"<p>\u8c01\u6ca1\u6709\u8fc7\u8fd9\u6837\u7684\u7ecf\u5386\uff1a\u672c\u6765\u53ea\u662f\u60f3\u53bb\u5546\u573a\u901b\u901b\uff0c\u968f\u4fbf\u770b\u770b\u5e97\u94fa\uff0c\u5e76\u4e0d\u6253\u7b97\u4e70\u4e1c\u897f\uff0c\u7ed3\u679c\u5374\u6ca1\u80fd\u62b5\u6321\u4f4f\u6a71\u7a97\u7684\u8bf1\u60d1\uff0c\u4e70\u4e86\u4e00\u5927\u5806\uff1f\u8981\u77e5\u9053\uff0c\u4f60\u5e76\u4e0d\u5b64\u5355\uff01\u5f88\u5927\u4e00\u90e8\u5206\u4eba\u90fd\u6709\u8fd9\u79cd\u4e60\u60ef\uff0c\u4e5f\u90fd\u4f1a\u8fd9\u4e48\u505a\u3002<\/p>\n<p>\u51b2\u52a8\u6d88\u8d39\u662f\u4e00\u79cd\u9700\u8981\u6d88\u8d39\u8005\u591a\u52a0\u7559\u610f\u7684\u884c\u4e3a\u3002\u4f46\u53e6\u4e00\u65b9\u9762\uff0c\u5584\u7528\u8fd9\u4e00\u503e\u5411\u5374\u662f\u4f01\u4e1a\u6700\u4f73\u7684\u9500\u552e\u7b56\u7565\u4e4b\u4e00\u3002\u90a3\u4e48\uff0c\u4f55\u4e0d\u8ba9\u5b83\u4e3a\u4f60\u6240\u7528\uff0c\u52a9\u63a8\u4f60\u7684\u4e1a\u52a1\u4e1a\u7ee9\u5462\uff1f<\/p>\n<p>\u91c7\u53d6\u9ad8\u6548\u7684\u8425\u9500\u4e3e\u63aa\uff0c\u662f\u523a\u6fc0\u611f\u5b98\u3001\u5524\u8d77\u8d2d\u4e70\u6b32\u671b\u3001\u8ba9\u76ee\u6807\u4eba\u7fa4\u66f4\u591a\u8d2d\u4e70\u4f60\u4ea7\u54c1\u7684\u7edd\u4f73\u529e\u6cd5\u3002\u611f\u5174\u8da3\u5417\uff1f\u7ee7\u7eed\u9605\u8bfb\uff0c\u770b\u770b\u5982\u4f55\u7814\u7a76\u6d88\u8d39\u8005\u884c\u4e3a\uff0c\u5236\u5b9a\u6709\u6548\u7684\u89c4\u5212\uff0c\u5145\u5206\u5229\u7528\u51b2\u52a8\u6d88\u8d39\uff01<\/p>\n<h2>\u54ea\u4e9b\u56e0\u7d20\u4f1a\u5f15\u53d1\u51b2\u52a8\u6d88\u8d39\uff1f<\/h2>\n<p>\u51b2\u52a8\u6d88\u8d39\u57fa\u672c\u4e0a\u5206\u4e3a\u4e24\u79cd\u3002\u4e00\u79cd\u662f\u4f60\u51b3\u5b9a\u4e70\u4e0b\u67d0\u6837\u81ea\u5df1\u672c\u6765\u5c31\u60f3\u8981\u3001\u4f46\u5e76\u6ca1\u6253\u7b97\u5728\u90a3\u4e00\u523b\u8d2d\u4e70\u7684\u4e1c\u897f\u3002\u53e6\u4e00\u79cd\u5219\u662f\u4f60\u7eaf\u7cb9\u53d7\u5230\u9500\u552e\u4eba\u5458\u7684\u64cd\u7eb5\uff0c\u4e70\u4e0b\u4e86\u81ea\u5df1\u5e76\u4e0d\u60f3\u8981\u7684\u4e1c\u897f\u2014\u2014\u5bf9\u65b9\u628a\u5546\u54c1\u5305\u88c5\u6210&#8221;\u5343\u4e07\u4e0d\u80fd\u9519\u8fc7&#8221;\u7684\u6837\u5b50\u3002\u540e\u4e00\u79cd\u5e94\u5f53\u907f\u514d\uff0c\u56e0\u4e3a\u5b83\u53ef\u80fd\u7ed9\u6d88\u8d39\u8005\u5e26\u6765\u4e0d\u597d\u7684\u611f\u53d7\u3002<\/p>\n<p>\u603b\u7684\u6765\u8bf4\uff0c\u4ee5\u4e0b\u4e00\u4e9b\u56e0\u7d20\u53ef\u80fd\u6210\u4e3a\u89e6\u53d1\u70b9\uff1a<\/p>\n<ul>\n<li>\u4ef7\u683c\u4f4e\u4e8e\u5e73\u5747\u6c34\u5e73\u3001\u6b63\u5728\u6e05\u4ed3\u7529\u5356\u7684\u5546\u54c1\uff1b<\/li>\n<li>\u6d88\u8d39\u8005\u81ea\u8eab\u7684\u60c5\u7eea\u95ee\u9898\uff1b<\/li>\n<li>\u9500\u552e\u4eba\u5458\u64cd\u7eb5\u987e\u5ba2\u7684\u6280\u5de7\uff1b<\/li>\n<li>\u6709\u5438\u5f15\u529b\u7684\u4ea7\u54c1\u2014\u2014\u4f8b\u5982\u5f15\u4eba\u6ce8\u76ee\u7684\u5305\u88c5\uff1b<\/li>\n<li>\u6d88\u8d39\u8005\u4ec5\u4ec5\u56e0\u4e3a\u522b\u4eba\u4e70\u4e86\u5e76\u4e14\u559c\u6b22\uff0c\u5c31\u4e5f\u60f3\u62e5\u6709\u67d0\u4ef6\u4ea7\u54c1\uff0c\u7b49\u7b49\u3002<\/li>\n<\/ul>\n<h2>\u5982\u4f55\u5728\u96f6\u552e\u4e2d\u653e\u5927\u51b2\u52a8\u6d88\u8d39\uff1f<\/h2>\n<p>\u5982\u4eca\u5df2\u6709\u4e00\u4e9b\u66f4\u4e3a\u73b0\u4ee3\u7684\u7b56\u7565\uff0c\u901a\u8fc7\u7814\u7a76\u6d88\u8d39\u8005\u884c\u4e3a\uff0c\u8fdb\u800c\u6fc0\u52b1\u8fd9\u4e00\u7fa4\u4f53\u4e70\u5f97\u66f4\u591a\u3001\u4e70\u5f97\u66f4\u597d\u3002\u4e0b\u9762\u6211\u4eec\u6765\u770b\u770b\u5176\u4e2d\u51e0\u79cd\u3002<\/p>\n<h3>\u8fd0\u7528\u4fc3\u9500\u7b56\u7565<\/h3>\n<p>\u6df1\u5165\u4e86\u89e3<a class=\"western\" href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3319\" target=\"_blank\" rel=\"noopener\">\u4f60\u7684\u987e\u5ba2\u753b\u50cf<\/a>\uff0c\u4ee5\u53ca\u9002\u5408\u4ed6\u4eec\u7684\u4fc3\u9500\u7b56\u7565\u3002\u4e0d\u53ef\u5426\u8ba4\uff0c\u4f4e\u4ef7\u5bf9\u6d88\u8d39\u8005\u6709\u7740\u5f88\u5f3a\u7684\u5438\u5f15\u529b\u3002\u5b83\u4f1a\u8ba9\u6d88\u8d39\u8005\u89c9\u5f97\u8fd9\u7b14\u4e70\u5356\u5f88\u5212\u7b97\u2014\u2014\u5373\u4fbf\u4ed6\u4eec\u5e76\u4e0d\u6025\u9700\u8fd9\u4ef6\u4ea7\u54c1\u3002\u6240\u4ee5\uff0c\u7ecf\u5e38\u5728\u5e97\u91cc\u641e\u7279\u5356\u5427\uff01<\/p>\n<p>\u501f\u7740\u5e93\u5b58\u66f4\u65b0\u7684\u673a\u4f1a\u505a\u4fc3\u9500\u3002\u6b64\u5916\uff0c\u7279\u6b8a\u8282\u70b9\uff08\u5982 Black Friday\u3001Cyber Monday \u7b49\uff09\u4ee5\u53ca\u6362\u5b63\u65f6\u671f\uff08\u6625\u590f\u3001\u79cb\u51ac\uff09\u4e5f\u662f\u6295\u5165\u6b64\u7c7b\u7b56\u7565\u7684\u7edd\u4f73\u65f6\u673a\u3002<\/p>\n<h3>\u63d0\u4f9b\u4fbf\u4e8e\u62ff\u53d6\u548c\u643a\u5e26\u7684\u4ea7\u54c1<\/h3>\n<p>\u8425\u9500\u754c\u53e6\u4e00\u4e2a\u5e7f\u4e3a\u4eba\u77e5\u7684\u505a\u6cd5\uff0c\u662f\u89c4\u5212\u95e8\u5e97\u7684\u70ed\u533a\u4e0e\u51b7\u533a\u2014\u2014\u8fd9\u4e00\u7b56\u7565\u80fd\u591f\u5438\u5f15\u6d88\u8d39\u8005\u7684\u6ce8\u610f\u529b\uff0c\u5e76\u63d0\u5347\u76ee\u6807\u4ea7\u54c1\u7684\u5468\u8f6c\u7387\u3002\u5177\u4f53\u542b\u4e49\u5982\u4e0b\uff1a<\/p>\n<ul>\n<li>\u70ed\u533a\u2014\u2014\u5e97\u5185\u5ba2\u6d41\u8f83\u4e3a\u96c6\u4e2d\u7684\u533a\u57df\u3002\u5229\u6da6\u7387\u8f83\u9ad8\u7684\u4ea7\u54c1\u901a\u5e38\u9648\u5217\u5728\u8fd9\u91cc\uff0c\u66dd\u5149\u9891\u7387\u66f4\u9ad8\uff0c\u9500\u552e\u673a\u4f1a\u4e5f\u66f4\u591a\uff1b<\/li>\n<li>\u51b7\u533a\u2014\u2014\u5ba2\u6d41\u8f83\u5c11\u7684\u533a\u57df\u3002\u901a\u5e38\u4f4d\u4e8e\u95e8\u5e97\u8f83\u9760\u91cc\u7684\u4f4d\u7f6e\uff0c\u9648\u5217\u5229\u6da6\u8f83\u4f4e\u7684\u4ea7\u54c1\uff0c\u56e0\u6b64\u88ab\u770b\u5230\u548c\u552e\u51fa\u7684\u6b21\u6570\u4e5f\u66f4\u5c11\u3002<\/li>\n<\/ul>\n<p>\u90a3\u4e48\uff0c\u8fd9\u4e9b\u533a\u57df\u7a76\u7adf\u5982\u4f55\u5e2e\u52a9\u4f60\u523a\u6fc0\u66f4\u591a\u7684\u51b2\u52a8\u6d88\u8d39\u5462\uff1f\u5f88\u7b80\u5355\uff1a\u5728\u5ba2\u6d41\u8f83\u5927\u7684\u533a\u57df\uff0c\u5e94\u9648\u5217\u4f60\u5e0c\u671b\u5c3d\u5feb\u552e\u51fa\u6216\u5229\u6da6\u66f4\u9ad8\u7684\u4ea7\u54c1\u3002\u8fd9\u6837\u4e00\u6765\uff0c\u987e\u5ba2\u88ab\u5176\u4e2d\u67d0\u4ef6\u4ea7\u54c1\u6253\u52a8\u5e76\u51b2\u52a8\u8d2d\u4e70\u7684\u51e0\u7387\u5c31\u4f1a\u5927\u5f97\u591a\u3002<\/p>\n<h3>\u8425\u9020\u7d27\u8feb\u611f<\/h3>\n<p>\u7d27\u8feb\u611f\u5bf9\u653e\u5927\u4fc3\u9500\u6548\u679c\u5927\u6709\u5e2e\u52a9\u3002\u4f60\u80af\u5b9a\u542c\u8fc7\u7c7b\u4f3c&#8221;\u4ec5\u9650\u4eca\u65e5\u7279\u5356\uff01&#8221;\u8fd9\u6837\u7684\u8bf4\u6cd5\uff0c\u5bf9\u5427\uff1f\u8fd9\u7c7b\u8bdd\u8bed\u672c\u8eab\u5c31\u4f20\u9012\u51fa\u4e00\u79cd\u611f\u89c9\uff1a\u8fd9\u662f\u4e00\u573a\u4e0d\u5bb9\u9519\u8fc7\u7684\u6d3b\u52a8\uff0c\u4f60\u7edd\u4e0d\u80fd\u653e\u8fc7\u8fd9\u4e2a\u5927\u597d\u673a\u4f1a\u3002<\/p>\n<p>\u4e8b\u5b9e\u4e5f\u786e\u5b9e\u5982\u6b64\uff1a\u987e\u5ba2\u56e0\u4e3a\u62c5\u5fc3\u9519\u8fc7\u4fc3\u9500\u3001\u4e8b\u540e\u540e\u6094\uff0c\u6700\u7ec8\u4f1a\u89c9\u5f97\u975e\u4e70\u4e0d\u53ef\u3002\u6240\u4ee5\uff0c\u597d\u597d\u5229\u7528\u8fd9\u4e00\u70b9\u5427\uff01\u8bbe\u8ba1\u5bcc\u6709\u5438\u5f15\u529b\u7684\u5ba3\u4f20\u8bed\uff0c\u5728\u53d7\u4f17\u5fc3\u4e2d\u7559\u4e0b\u6df1\u523b\u5370\u8c61\uff0c\u6fc0\u53d1\u7d27\u8feb\u611f\u3002<\/p>\n<h3>\u8fd0\u7528\u5fc3\u7406\u89e6\u53d1\u70b9<\/h3>\n<p>\u51b2\u52a8\u6d88\u8d39\u603b\u662f\u6d89\u53ca\u5fc3\u7406\u56e0\u7d20\u3002\u56e0\u6b64\uff0c\u7814\u7a76\u4eba\u7c7b\u884c\u4e3a\u548c\u5fc3\u7406\u53cd\u5e94\uff0c\u80fd\u4e3a\u4f60\u63d0\u4f9b\u975e\u5e38\u6709\u7528\u7684\u7b54\u6848\uff0c\u5e2e\u52a9\u4f60\u627e\u5230\u53ef\u7528\u6765\u6fc0\u53d1\u987e\u5ba2\u884c\u52a8\u7684\u5177\u4f53\u5de5\u5177\u548c\u7b56\u7565\u3002<\/p>\n<p>\u6211\u4eec\u7684\u8eab\u4f53\u57fa\u672c\u4e0a\u6709\u4e94\u79cd\u611f\u5b98\uff1a\u89e6\u89c9\u3001\u55c5\u89c9\u3001\u89c6\u89c9\u3001\u542c\u89c9\u548c\u5473\u89c9\u3002\u56e0\u6b64\uff0c\u5145\u5206\u8c03\u52a8\u6bcf\u4e00\u79cd\u611f\u5b98\uff0c\u5bf9\u4e8e\u63d0\u5347\u9500\u91cf\u6216\u589e\u5f3a\u987e\u5ba2\u4e0e\u67d0\u4e9b\u4ea7\u54c1\u7684\u4e92\u52a8\u53ef\u80fd\u81f3\u5173\u91cd\u8981\u3002\u4e0b\u9762\u6211\u4eec\u4e3e\u51e0\u4e2a\u6709\u52a9\u4e8e<a class=\"western\" href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3376\" target=\"_blank\" rel=\"noopener\">\u8ba9\u987e\u5ba2\u5728\u5e97\u5185\u505c\u7559\u66f4\u4e45<\/a>\u7684\u4f8b\u5b50\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u8bf4\u660e\u8fd9\u4e00\u7b56\u7565\uff1a<\/p>\n<ul>\n<li>\u542c\u89c9\u2014\u2014\u9009\u62e9\u4e0e\u4f60\u7684\u7528\u6237\u753b\u50cf\u76f8\u5951\u5408\u7684<a class=\"western\" href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3363\" target=\"_blank\" rel=\"noopener\">\u80cc\u666f\u97f3\u4e50<\/a>\uff0c\u97f3\u91cf\u8981\u80fd\u8ba9\u987e\u5ba2\u5728\u4f60\u7684\u5e97\u91cc\u611f\u5230\u81ea\u5728\uff1b<\/li>\n<li>\u89c6\u89c9\u2014\u2014\u4fdd\u6301\u6240\u6709\u4ea7\u54c1\u9648\u5217\u6574\u9f50\u3001\u73af\u5883\u901a\u900f\u3001\u7167\u660e\u5f97\u5f53\uff0c\u540c\u65f6\u6295\u5165\u6253\u9020<a class=\"western\" href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3354\" target=\"_blank\" rel=\"noopener\">\u6709\u5438\u5f15\u529b\u7684\u8bbe\u8ba1<\/a>\u3002\u8fd9\u4e9b\u63aa\u65bd\u4f1a\u5411\u5149\u987e\u7684\u987e\u5ba2\u4f20\u9012<a class=\"western\" href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3271\" target=\"_blank\" rel=\"noopener\">\u79ef\u6781\u7684\u5f62\u8c61<\/a>\uff1b<\/li>\n<li>\u5473\u89c9\u2014\u2014\u5982\u679c\u4f60\u7684\u4e1a\u52a1\u6d89\u53ca\u98df\u54c1\uff0c\u63d0\u4f9b\u514d\u8d39\u8bd5\u5403\u662f\u4e2a\u597d\u4e3b\u610f\u3002\u5982\u679c\u4e0d\u662f\uff0c\u4e5f\u53ef\u4ee5\u5728\u524d\u53f0\u9644\u8fd1\u653e\u4e9b\u7cd6\u679c\u3001\u5496\u5561\u548c\u8336\u3002\u8fd9\u6837\u5c31\u80fd\u4e3a\u987e\u5ba2\u5e26\u6765\u4e0e\u4f17\u4e0d\u540c\u7684\u4f53\u9a8c\uff1b<\/li>\n<li>\u89e6\u89c9\u2014\u2014\u8ba9\u987e\u5ba2\u89e6\u6478\u4ea7\u54c1\uff0c\u4e0e\u5546\u54c1\u76f4\u63a5\u63a5\u89e6\u3002\u6bd4\u5982\uff0c\u5982\u679c\u4f60\u5356\u670d\u88c5\uff0c\u5c31\u63d0\u4f9b\u8bd5\u8863\u95f4\u8ba9\u4ed6\u4eec\u8bd5\u7a7f\uff1b<\/li>\n<li>\u55c5\u89c9\u2014\u2014\u4f60\u53ef\u4ee5\u6295\u5165\u4f7f\u7528\u80fd\u591f\u547c\u5e94\u54c1\u724c\u5f62\u8c61\u3001\u5524\u8d77\u987e\u5ba2\u7f8e\u597d\u8054\u60f3\u4e0e\u56de\u5fc6\u7684\u9999\u6c1b\u3002\u4f8b\u5982\uff0c\u5973\u88c5\u5e97\u901a\u5e38\u4f1a\u4f7f\u7528\u504f\u751c\u7684\u9999\u5473\u3002<\/li>\n<\/ul>\n<p>\u603b\u4e4b\uff0c\u6b63\u5982\u6211\u4eec\u6240\u89c1\uff0c\u51b2\u52a8\u6d88\u8d39\u5728\u4f01\u4e1a\u7684\u9500\u552e\u4e1a\u7ee9\u4e2d\u626e\u6f14\u7740\u4e3e\u8db3\u8f7b\u91cd\u7684\u89d2\u8272\uff0c\u80fd\u591f\u63d0\u5347\u5229\u6da6\u3002\u5173\u6ce8\u5230\u8fd9\u4e00\u73b0\u8c61\u7684\u4f01\u4e1a\u4e3b\uff0c\u5e94\u5f53\u517c\u987e\u5b9e\u7528\u4e0e\u6109\u60a6\uff0c\u79ef\u6781\u6295\u5165\u8fd9\u4e00<a 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\u6df1\u5165\u4e86\u89e3\u4f60\u7684\u987e\u5ba2\u753b\u50cf\uff0c\u4ee5\u53ca\u9002\u5408\u4ed6\u4eec\u7684\u4fc3\u9500\u7b56\u7565\u3002\u4e0d\u53ef\u5426\u8ba4\uff0c\u4f4e\u4ef7\u5bf9\u6d88\u8d39\u8005\u6709\u7740\u5f88\u5f3a\u7684\u5438\u5f15\u529b\u3002\u5b83\u4f1a\u8ba9\u6d88\u8d39\u8005\u89c9\u5f97\u8fd9\u7b14\u4e70\u5356\u5f88\u5212\u7b97\u2014\u2014\u5373\u4fbf\u4ed6\u4eec\u5e76\u4e0d\u6025\u9700\u8fd9\u4ef6\u4ea7\u54c1\u3002\u6240\u4ee5\uff0c\u7ecf\u5e38\u5728\u5e97\u91cc\u641e\u7279\u5356\u5427\uff01 \u501f\u7740\u5e93\u5b58\u66f4\u65b0\u7684\u673a\u4f1a\u505a\u4fc3\u9500\u3002\u6b64\u5916\uff0c\u7279\u6b8a\u8282\u70b9\uff08\u5982 Black Friday\u3001Cyber Monday \u7b49\uff09\u4ee5\u53ca\u6362\u5b63\u65f6\u671f\uff08\u6625\u590f\u3001\u79cb\u51ac\uff09\u4e5f\u662f\u6295\u5165\u6b64\u7c7b\u7b56\u7565\u7684\u7edd\u4f73\u65f6\u673a\u3002 &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[665],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u51b2\u52a8\u6d88\u8d39\uff1a\u6210\u56e0\u662f\u4ec0\u4e48\uff1f\u96f6\u552e\u4e1a\u5982\u4f55\u52a0\u4ee5\u653e\u5927\uff1f - The future of retail blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/how-to-boost-impulse-purchases-retail-zh\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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