{"id":3405,"date":"2019-08-30T11:56:55","date_gmt":"2019-08-30T14:56:55","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2019\/08\/30\/how-to-build-regionalized-positioning\/"},"modified":"2019-08-30T11:56:55","modified_gmt":"2019-08-30T14:56:55","slug":"how-to-build-regionalized-positioning","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2019\/08\/30\/how-to-build-regionalized-positioning\/","title":{"rendered":"How to Build Regionalized Brand Positioning"},"content":{"rendered":"

With the new demands arising from an audience that has evolved, marketing found itself urgently needing to improve its strategies one way or another, requiring more objectivity and clarity. For this reason, brands are prioritizing relationships and direct contact with their customers.<\/span><\/p>\n

The concern is not only offering them the ideal product or service, but above all, having something that can connect with them. That’s why digital marketing is the most sought-after approach, since it addresses essential questions such as: Who is your audience? What are they looking for? What is the best way to reach them and offer what you sell?<\/span><\/p>\n

The big point today is that it doesn’t matter if you have the best product in the world; it needs to reach the audience in the right way. What sets digital marketing apart is precisely a good relationship with the customer. Beyond reaching them through the right channel, it’s important that they feel the need to have your product and that buying it would be a good choice.<\/span><\/p>\n

This shows the importance of not just giving consumers what they need — or think they need. Through digital channels, it’s possible to build a relationship between the brand, the product and the customer. Making this connection benefits everyone involved, and this is where regional marketing proves its importance.<\/span><\/p>\n

What is regional marketing?<\/span><\/h1>\n

Every good marketing initiative studies consumer behavior, new trends, the audience’s greatest desires, their needs, their shopping habits and their lifestyle. All of this can be put to much better use with geographic segmentation.<\/span><\/p>\n

This means nothing more than subdividing the market with the different locations in mind, studying each one in depth to understand what each region and each place needs. This can, and probably will, vary from one geographic segment to another.<\/span><\/p>\n

This type of marketing is a customized effort. Its goal is to meet the needs and demands of each region specifically, using data gathered from research \u2014 the only way to develop successful campaigns that, in turn, deliver good results.<\/span><\/p>\n

The role of this type of marketing<\/span><\/h1>\n

At this point, put yourself in the customer’s shoes <\/span>\u2014 after all, at some point you are one too. Think about whether you’ve ever looked for something in the area where you live but couldn’t find it. <\/span><\/p>\n

A few weeks later, that product shows up \u2014 not only the one you always needed, but with a totally innovative design, in different colors, with several standout features. At that moment, you identify with the brand and build a bond with it. <\/span><\/p>\n

That’s the point: beyond gaining a new customer and consumer, you attract the attention of new ones and build loyalty among those you’ve already won over!<\/span><\/p>\n

This is proof that investing in regional marketing \u2014 in other words, giving your consumers what they were looking for \u2014 has significant effects. One confirmation of this is the Busca Cliente Platform. Learn more about it below.<\/span><\/p>\n

What is the Busca Cliente platform?<\/span><\/h1>\n

Remember the importance of digital marketing mentioned at the beginning? Well, this platform combines regional and digital and develops organic positioning strategies for companies, products and services, placing them at the top of the world’s largest search engines \u2014 Google, Yahoo and Bing \u2014 according to their regions.<\/span><\/p>\n

Busca Cliente is used to help businesses increase sales in their regions, and it’s extremely useful to local residents as well, who, by discovering these businesses, gain access to the services they need.<\/span><\/p>\n

Within the same platform there is the Busca Cliente channel, which is simply an efficiency indicator and a way to spot possible improvements \u2014 through customer feedback and testimonials, it can help optimize the service the company offers.<\/span><\/p>\n

Here’s how Busca Cliente works:<\/span><\/p>\n