{"id":3404,"date":"2020-02-19T10:17:54","date_gmt":"2020-02-19T13:17:54","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2020\/02\/19\/kitkat-chocolatory-flagship-store\/"},"modified":"2020-02-19T10:17:54","modified_gmt":"2020-02-19T13:17:54","slug":"kitkat-chocolatory-flagship-store","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2020\/02\/19\/kitkat-chocolatory-flagship-store\/","title":{"rendered":"KitKat Chocolatory Flagship"},"content":{"rendered":"

The first KitKat Chocolatory flagship in Latin America<\/span><\/i><\/p>\n

At the invitation of <\/span>Nestl\u00e9<\/b>, we delivered a success story through the <\/span>KitKat Chocolatory<\/b><\/a> store project. Located in Shopping Morumbi, in S\u00e3o Paulo, the store reflects a market trend (<\/span>Direct to Consumer<\/i><\/b>), putting Brazil ahead in technology and innovation in <\/span>retail<\/b> and at the <\/span>POS<\/b>. Beyond unique experiences, it also offers exclusive products that are sold only there. <\/span><\/p>\n

The process took approximately eight months, from planning and technology development through to the grand opening. We partnered with project lead FITCH<\/strong>, a global design consultancy, to activate multiple digital touchpoints throughout the core experience.<\/span><\/p>\n

Cocoa Plan<\/b><\/h3>\n

Our first project was the creation of the <\/span>capacitive wall<\/b>, designed to share information about the <\/span>Cocoa Plan<\/b> initiative through an <\/span>interactive digital experience<\/b>. The capacitive wall lets people learn about the program through interactive content.<\/span><\/p>\n

\"Capacitive
Capacitive wall about the Cocoa Plan, inside the KitKat Chocolatory flagship.<\/figcaption><\/figure>\n

Content Wall<\/b><\/h3>\n

Our content wall displays all the content from KitKat’s official Instagram accounts on a <\/span>32:9<\/b> screen in <\/span>4K<\/b>. Since social media is part of the real lives of people and brands, we brought this strategy to the POS as an interactive content project for the public. <\/span><\/p>\n

\"Content
Content Wall at the KitKat Chocolatory flagship, developed by Alice Wonders.<\/figcaption><\/figure>\n

“The layout was designed to match the store’s visual identity, and we implemented an app that shows the content on the official Instagram profiles in real time<\/strong>.<\/span><\/i> As soon as the feed is updated, the Content Wall updates automatically,” <\/span><\/i>explains our Architect and Project Manager, Emilly Cirilo. <\/span>
\n<\/b><\/p>\n

Digital menu<\/b><\/h3>\n

The digital coffee menu is another project of our own, created exclusively for the store. One of the advantages of this product is the creation of videos that help customers better visualize the menu options. In addition to being sustainable, it automatically generates the customer’s order and sends it to the counter. <\/span><\/p>\n

\"Digital
Digital menu at the KitKat Chocolatory flagship caf\u00e9, developed by Alice Wonders.<\/figcaption><\/figure>\n

Touch points<\/b><\/h3>\n

Global design consultancy FITCH led the main aesthetic and digital concept, and together we worked as a team to implement multiple touchpoints throughout the store. In other words, FITCH designed the touchpoint<\/strong> projects and led software<\/strong> development, while Alice Wonders integrated the network infrastructure<\/strong> and cabling.<\/p>\n

“We had to build a network infrastructure in our office to recreate the store’s final environment, with machines, sensors and experiences<\/span><\/i>, <\/span>before deploying directly in the store. This allowed us to detect failures during the process and make adjustments ahead of time, without taking any risks,”<\/span><\/i> explains Eric Winck, Co-founder and co-CEO of Alice Wonders.<\/span><\/p>\n

\"Touch
“Find Your Flavor Station,” developed by FITCH<\/figcaption><\/figure>\n

According to Eric, it’s essential to keep digital experiences at the POS alive through weekly hardware and software reviews, as well as by adjusting and improving content, such as the live content on the Content Wall. “These reviews maintain digital ‘health’ and can anticipate errors and issues without any downtime for the in-store experiences.” <\/span><\/p>\n

“KitKat Chocolatory was designed for the <\/span><\/i>customer experience<\/i><\/b>. And it’s not just the shopping experience, but an experience that engages customers so they want to come back. Something that sticks in their memory and leaves a pleasant impression,”<\/span><\/i> concludes Alexandre Valdivia, Co-founder and co-CEO of Alice Wonders. <\/span><\/p>\n

Liked it? <\/span>Click here<\/b><\/a> to check out our other cases. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The first KitKat Chocolatory flagship in Latin America At the invitation of Nestl\u00e9, we delivered a success story through the … <\/p>\n","protected":false},"author":1,"featured_media":1549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[563],"tags":[908,947,1040,1109,1139,1301],"yoast_head":"\nKitKat Chocolatory Flagship - The future of retail blog<\/title>\n<meta name=\"description\" content=\"The brand's first and only flagship in the world, implemented by Alice Wonders. 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