{"id":3398,"date":"2019-02-13T10:06:02","date_gmt":"2019-02-13T13:06:02","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3398"},"modified":"2026-10-19T12:08:27","modified_gmt":"2026-10-19T15:08:27","slug":"brand-experience-guide-physical-digital-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/brand-experience-guide-physical-digital-zh\/","title":{"rendered":"\u6307\u5357\uff1a\u54c1\u724c\u4f53\u9a8c\uff08Brand Experience\uff09\u5728\u7ebf\u4e0b\u4e0e\u6570\u5b57\u4f53\u9a8c\u4e2d\u7684\u5e94\u7528"},"content":{"rendered":"<div>\n<p>\u96f6\u552e\u5e02\u573a\u7684\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3180\" target=\"_blank\" rel=\"noopener\">\u8d62\u5f97\u6d88\u8d39\u8005<\/a>\u7edd\u975e\u6613\u4e8b\u3002\u53ef\u4ee5\u8bf4\uff0c\u54c1\u724c\u7684\u987e\u5ba2\u65e9\u5df2\u4e0d\u518d\u53ea\u662f\u54c1\u724c\u5185\u5bb9\u7684\u88ab\u52a8\u53d7\u4f17\u3002\u5982\u4eca\uff0c\u54c1\u724c\u4e0e\u53d7\u4f17\u4e4b\u95f4\u7684\u6c9f\u901a\u662f\u53cc\u5411\u7684\uff1a\u6d88\u8d39\u8005\u4f1a\u4e92\u52a8\u3001\u53d1\u6d88\u606f\u3001\u56de\u7b54\u95ee\u9898\uff0c\u5728\u6574\u4e2a\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u53d8\u5f97\u66f4\u52a0\u4e3b\u52a8\u3002<\/p>\n<p>\u8fd9\u79cd\u5ba2\u6237\u5173\u7cfb\u4e0a\u7684\u65b0\u53d8\u5316\uff0c\u5bf9\u8bb8\u591a\u4f01\u4e1a\u6765\u8bf4\u662f\u4e00\u9879\u6311\u6218\u2014\u2014\u5b83\u4eec\u8fd8\u6ca1\u6709\u610f\u8bc6\u5230\u54c1\u724c\u4f53\u9a8c\uff08Brand Experience\uff09\u7684\u529b\u91cf\uff0c\u751a\u81f3\u8fd8\u4e0d\u4e86\u89e3\u8fd9\u4e00\u6982\u5ff5\u5e94\u5982\u4f55\u6574\u4f53\u843d\u5730\u3002<\/p>\n<p>\u57fa\u4e8e\u6b64\uff0c\u672c\u6587\u5c06\u4e3a\u4f60\u4ecb\u7ecd\u4ec0\u4e48\u662f\u54c1\u724c\u4f53\u9a8c\u3001\u5b83\u5bf9\u54c1\u724c\u6709\u4f55\u91cd\u8981\u610f\u4e49\uff0c\u5e76\u5c55\u793a\u5982\u4f55\u5728\u4f01\u4e1a\u4f7f\u7528\u7684\u5b9e\u4f53\u548c\u6570\u5b57\u6e20\u9053\u4e2d\uff08\u5355\u72ec\u6216\u534f\u540c\uff09\u52a0\u4ee5\u8fd0\u7528\u3002\u8fd9\u4e00\u5207\u90fd\u662f\u4e3a\u4e86\u5e2e\u52a9\u4f60\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u8fd9\u4e00\u8bdd\u9898\uff0c\u5e76\u601d\u8003\u4e3a\u4ec0\u4e48\u5b83\u662f\u54c1\u724c\u5728\u5f53\u524d\u5e02\u573a\u73af\u5883\u4e2d\u751f\u5b58\u4e0b\u53bb\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01<\/p>\n<h2>\u4ec0\u4e48\u662f\u54c1\u724c\u4f53\u9a8c<\/h2>\n<p>\u5c3d\u7ba1\u5f88\u591a\u4eba\u628a\u54c1\u724c\u4f53\u9a8c\u89c6\u4e3a\u4e00\u79cd\u5de5\u5177\uff0c\u4f46\u5b83\u5b9e\u9645\u4e0a\u662f\u4e00\u79cd\u8425\u9500\u7b56\u7565\uff0c\u65e8\u5728\u4e3a\u54c1\u724c\u5f62\u8c61\u589e\u6dfb\u66f4\u591a\u4ef7\u503c\u3002\u8fd9\u4e00\u7b56\u7565\u5728\u6d88\u8d39\u8005\u63a5\u89e6\u54c1\u724c\u7684\u8fc7\u7a0b\u4e2d\u8fd0\u7528\u611f\u5b98\u523a\u6fc0\uff0c\u4ee5\u5524\u8d77\u6d88\u8d39\u8005\u72ec\u7279\u7684\u60c5\u611f\u3001\u4f53\u9a8c\u548c\u611f\u53d7\u3002<\/p>\n<p>\u8fd9\u4e9b\u611f\u5b98\u523a\u6fc0\u53ef\u4ee5\u4f53\u73b0\u5728\u4f01\u4e1a\u7684\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a<\/p>\n<h3>\u89c6\u89c9\u8bc6\u522b<\/h3>\n<p>\u89c6\u89c9\u8bc6\u522b\u5e94\u4e0e\u54c1\u724c\u7684<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3319\" target=\"_blank\" rel=\"noopener\">\u6d88\u8d39\u8005\u753b\u50cf<\/a>\u76f8\u5951\u5408\u3002\u4f8b\u5982\uff0c\u9762\u5411\u5e74\u8f7b\u7fa4\u4f53\u7684\u4ea7\u54c1\u5e94\u4ee5\u8f7b\u677e\u6d3b\u6cfc\u7684\u5f62\u8c61\u5448\u73b0\uff0c\u4ee5\u81ea\u7136\u3001\u968f\u6027\u7684\u65b9\u5f0f\u4e0e\u987e\u5ba2\u6c9f\u901a\u3002\u751a\u81f3\u8fde<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3271\" target=\"_blank\" rel=\"noopener\">POS \u7ec8\u7aef\u7684\u8bbe\u8ba1<\/a>\u4e5f\u5e94\u4f20\u8fbe\u54c1\u724c\u8bc6\u522b\uff0c\u4ece\u800c\u5f71\u54cd\u8d2d\u4e70\u51b3\u7b56\u3002<\/p>\n<h3>\u7406\u5ff5<\/h3>\n<p>\u4e0e\u89c6\u89c9\u8bc6\u522b\u4e00\u6837\uff0c\u54c1\u724c\u7406\u5ff5\u4e5f\u5e94\u4e0e\u76ee\u6807\u53d7\u4f17\u76f8\u5173\u8054\u3002\u54c1\u724c\u7406\u5ff5\u662f\u8ba9\u987e\u5ba2\u8ba4\u540c\u54c1\u724c\u4e3b\u5f20\u7684\u8981\u7d20\u4e4b\u4e00\u3002\u5411\u53d7\u4f17\u4f20\u9012\u4f01\u4e1a\u7684\u4ef7\u503c\u89c2\u548c\u627f\u8bfa\uff0c\u624d\u80fd\u5efa\u7acb\u4fe1\u4efb\u3002\u8fd9\u662f\u54c1\u724c\u4f53\u9a8c\u7b56\u7565\u4e2d\u7684\u4e00\u9879\u57fa\u7840\u884c\u52a8\u3002<\/p>\n<h3>\u4eba\u6027\u5316\u670d\u52a1<\/h3>\n<p>\u8fd9\u79cd<a href=\"https:\/\/www.opuspesquisa.com\/blog\/atendimento\/atendimento-humanizado\/\" target=\"_blank\" rel=\"noopener\"><strong>\u670d\u52a1<\/strong><\/a>\u81f4\u529b\u4e8e\u4e0e\u987e\u5ba2\u5efa\u7acb\u8d85\u8d8a\u7b80\u5355\u63a5\u5f85\u7684\u5173\u7cfb\u3002\u8fd9\u4e0d\u4ec5\u80fd\u63d0\u5347\u6d88\u8d39\u8005\u6ee1\u610f\u5ea6\u3001\u5efa\u7acb\u66f4\u6301\u4e45\u7684\u5173\u7cfb\uff0c\u8fd8\u80fd\u8ba9\u670d\u52a1\u66f4\u52a0\u5feb\u6377\u9ad8\u6548\uff1b<\/p>\n<h3>\u521b\u65b0\u627f\u8bfa<\/h3>\n<p>\u54c1\u724c\u5e94\u63d0\u51fa\u7b80\u5355\u6613\u61c2\u7684\u4e3b\u5f20\uff0c\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u80fd\u8ba9\u65e5\u5e38\u751f\u6d3b\u66f4\u4fbf\u5229\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/p>\n<p>\u8fd8\u6709\u5176\u4ed6\u56e0\u7d20\u4e5f\u80fd\u8ba9\u6d88\u8d39\u8005\u4f53\u9a8c\u53d8\u5f97\u72ec\u7279\u800c\u96be\u5fd8\uff0c\u4f8b\u5982\u4f01\u4e1a\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u6c9f\u901a\u65b9\u5f0f\u3001\u5177\u6709\u51b2\u51fb\u529b\u7684\u8425\u9500\u6d3b\u52a8\u548c\u63a8\u5e7f\uff0c\u751a\u81f3\u662f\u4ea7\u54c1\u672c\u8eab\u7684\u8bbe\u8ba1\u3002<\/p>\n<p>\u54c1\u724c\u4f53\u9a8c\u5e38\u89c1\u7684\u505a\u6cd5\u662f\u5f00\u5c55\u4e00\u4e9b\u6d3b\u52a8\uff0c\u8ba9\u53d7\u4f17\u5728\u51b3\u5b9a\u8d2d\u4e70\u4ea7\u54c1\u6216\u670d\u52a1\u4e4b\u524d\u5c31\u80fd\u5148\u4e86\u89e3\u548c\u8bd5\u7528\u54c1\u724c\u3002\u8fd9\u6837\uff0c\u4ed6\u4eec\u5c31\u80fd\u786e\u8ba4\u4ea7\u54c1\u662f\u5426\u771f\u6b63\u6ee1\u8db3\u81ea\u5df1\u7684\u9700\u6c42\u3002<\/p>\n<p>\u54c1\u724c\u4f53\u9a8c\u6d3b\u52a8\u80fd\u591f\u5e26\u6765\u6d1e\u5bdf\uff0c\u5e76\u5e2e\u52a9\u4f01\u4e1a\u9884\u6d4b\u987e\u5ba2\u884c\u4e3a\uff0c\u4ece\u800c\u4f18\u5316\u6d88\u8d39\u6d41\u7a0b\u3002\u6b64\u5916\uff0c\u54c1\u724c\u8fd8\u80fd\u501f\u6b64\u5411\u53d7\u4f17\u4f20\u9012\u81ea\u8eab\u8bc6\u522b\uff0c\u8ba9\u4e0e\u53d7\u4f17\u7684\u6c9f\u901a\u66f4\u52a0\u76f4\u63a5\uff0c\u5e76\u63d0\u5347\u54c1\u724c\u4e92\u52a8\u4e0e\u53c2\u4e0e\u5ea6\u3002<\/p>\n<h2>\u5982\u4f55\u5b9e\u65bd\u54c1\u724c\u4f53\u9a8c<\/h2>\n<p>\u54c1\u724c\u4f53\u9a8c\u8981\u60f3\u53d6\u5f97\u6210\u529f\uff0c\u79bb\u4e0d\u5f00\u534f\u540c\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u4f01\u4e1a\u5185\u90e8\u7684\u6bcf\u4e00\u4e2a\u73af\u8282\u90fd\u5fc5\u987b\u7cbe\u5fc3\u89c4\u5212\uff0c\u8ba9\u6240\u6709\u4ee5\u4efb\u4f55\u65b9\u5f0f\u4e0e\u6d88\u8d39\u8005\u63a5\u89e6\u7684\u4eba\u5458\u90fd\u505a\u597d\u51c6\u5907\uff0c\u5e76\u80fd\u591f\u7ed9\u6d88\u8d39\u8005\u7559\u4e0b\u79ef\u6781\u7684\u5370\u8c61\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5047\u8bbe\u4e00\u5bb6\u4f01\u4e1a\u7684\u63a5\u5f85\u56e2\u961f\u7ecf\u8fc7\u4e86\u51fa\u8272\u7684<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3299\" target=\"_blank\" rel=\"noopener\">\u57f9\u8bad<\/a>\uff0c\u5728\u6d88\u8d39\u8005\u8d2d\u4e70\u4ea7\u54c1\u6216\u670d\u52a1\u65f6\u8868\u73b0\u5f97\u6e38\u5203\u6709\u4f59\uff0c\u4f46\u6280\u672f\u652f\u6301\u5374\u5728\u5168\u90e8\u6216\u90e8\u5206\u65b9\u9762\u5dee\u5f3a\u4eba\u610f\uff0c\u90a3\u4e48\u65e0\u8bba\u63a5\u5f85\u4f53\u9a8c\u5982\u4f55\uff0c\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u5370\u8c61\u90fd\u4f1a\u53d8\u6210\u8d1f\u9762\u7684\u3002<\/p>\n<p>\u8fd9\u8bf4\u660e\uff0c\u4e3a\u6d88\u8d39\u8005\u6253\u9020\u826f\u597d\u7684\u4f53\u9a8c\u662f\u4e00\u4ef6\u975e\u5e38\u590d\u6742\u7684\u4e8b\uff0c\u9700\u8981\u6295\u5165\u65f6\u95f4\u548c\u8d44\u91d1\u2014\u2014\u4f46\u4e0d\u4e00\u5b9a\u662f\u9ad8\u6602\u7684\u6295\u5165\u3002\u76f8\u53cd\uff0c\u6bc1\u6389\u4e00\u4e2a\u54c1\u724c\u7684\u58f0\u8a89\u5374\u975e\u5e38\u5bb9\u6613\uff0c\u800c\u8981\u6062\u590d\u54c1\u724c\u5f62\u8c61\u548c\u5e02\u573a\u8ba4\u53ef\u5ea6\uff0c\u53ef\u80fd\u9700\u8981\u597d\u51e0\u5e74\u3002<\/p>\n<p>\u8c08\u5230\u54c1\u724c\u4f53\u9a8c\uff0c\u8fd8\u6709\u4e00\u9879\u975e\u5e38\u91cd\u8981\u3001\u5fc5\u987b\u7eb3\u5165\u8003\u91cf\u7684\u7b56\u7565\uff0c\u90a3\u5c31\u662f\u73b0\u573a\u8425\u9500\uff08Live Marketing\uff09\u3002\u5728\u8fd9\u79cd\u8425\u9500\u4e2d\uff0c\u89e6\u70b9\u4e0a\u7684\u6d3b\u52a8\u4f1a\u5e26\u6765\u611f\u5b98\u4f53\u9a8c\uff0c\u5728\u6d88\u8d39\u8005\u5fc3\u4e2d\u7559\u4e0b\u7279\u522b\u3001\u72ec\u5bb6\u3001\u4e2a\u6027\u5316\u3001\u201c\u4e3a\u6211\u91cf\u8eab\u6253\u9020\u201d\u7684\u6df1\u523b\u5370\u8c61\u3002<\/p>\n<p>\u73b0\u573a\u8425\u9500\u4e5f\u88ab\u79f0\u4e3a\u4fc3\u9500\u8425\u9500\uff0c\u5b83\u51e0\u4e4e\u6bcf\u5929\u90fd\u5728\u63a8\u9648\u51fa\u65b0\uff0c\u805a\u7126\u4e8e\u53d7\u4f17\u4e0e\u54c1\u724c\u4e4b\u95f4\u7684\u4e92\u52a8\uff0c\u56e0\u6b64\u4e0e\u54c1\u724c\u4f53\u9a8c\u5bc6\u5207\u76f8\u5173\u3002<\/p>\n<p>\u5728\u4e3a\u6d88\u8d39\u8005\u521b\u9020\u72ec\u7279\u4f53\u9a8c\u3001\u4f20\u9012\u54c1\u724c\u4fe1\u606f\u7684\u8bed\u5883\u4e0b\uff0c\u9500\u552e\u4f01\u4e1a\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u53cd\u800c\u6210\u4e86\u6b21\u8981\u7684\u4e8b\u60c5\u3002\u56e0\u4e3a\u54c1\u724c\u4f53\u9a8c\u7684\u76ee\u6807\u662f\u89e6\u52a8\u4eba\u4eec\u7684\u5fc3\u7075\uff0c\u7559\u4e0b\u4e0e\u6d88\u8d39\u8005\u4e2a\u4eba\u4ef7\u503c\u89c2\u76f8\u547c\u5e94\u7684\u5370\u8bb0\u3002<\/p>\n<p>\u7f8e\u56fd\u4f5c\u5bb6 Chris Anderson \u63d0\u51fa\u4e86\u6240\u8c13\u7684\u201c\u957f\u5c3e\u201d\u7406\u8bba\uff0c\u8ba9\u4eba\u4eec\u8ba4\u8bc6\u5230\u53d7\u4f17\u4e2d\u5b58\u5728\u4f17\u591a\u7ec6\u5206\u7fa4\u4f53\uff0c\u5404\u6709\u5176\u7c7b\u578b\u548c\u7279\u70b9\uff0c\u8fd9\u5bf9\u54c1\u724c\u4f53\u9a8c\u7684\u7b56\u5212\u8005\u6765\u8bf4\u662f\u4e00\u9879\u6311\u6218\u3002\u6bd5\u7adf\uff0c\u6bcf\u4e00\u7c7b\u53d7\u4f17\u4e0e\u54c1\u724c\u5efa\u7acb\u5173\u7cfb\u7684\u65b9\u5f0f\u90fd\u4e0d\u5c3d\u76f8\u540c\u3002<\/p>\n<p>\u8fd9\u4e00\u7406\u8bba\u5c06\u5e02\u573a\u6bd4\u4f5c\u52a8\u7269\uff08\u6bd4\u5982\u6050\u9f99\uff09\u7684\u4e00\u6761\u957f\u5c3e\u5df4\u3002\u4e4b\u6240\u4ee5\u8fd9\u6837\u6bd4\u55bb\uff0c\u662f\u56e0\u4e3a\u5c3e\u5df4\u603b\u662f\u6839\u90e8\u8f83\u7c97\uff0c\u8d8a\u5230\u672b\u7aef\u8d8a\u7ec6\uff0c\u5e02\u573a\u4e5f\u662f\u5982\u6b64\uff1a\u65e2\u6709\u975e\u5e38\u5e7f\u6cdb\u7684\u53d7\u4f17\u7fa4\u4f53\uff0c\u4e5f\u6709\u6781\u5ea6\u7ec6\u5206\u7684\u7fa4\u4f53\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u8d2d\u4e70\u975e\u5e38\u5c0f\u4f17\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/p>\n<p>\u5bf9\u4e8e\u4ece\u4e8b\u54c1\u724c\u4f53\u9a8c\u7b56\u7565\u5de5\u4f5c\u7684\u4eba\u6765\u8bf4\uff0c\u7406\u89e3\u4f01\u4e1a\u53d7\u4f17\u4e4b\u95f4\u7684\u8fd9\u4e9b\u5dee\u5f02\u975e\u5e38\u91cd\u8981\u3002<\/p>\n<h2>\u4f18\u52bf\u4e0e\u6210\u679c\u603b\u7ed3<\/h2>\n<p>\u5b9e\u65bd\u54c1\u724c\u4f53\u9a8c\u6240\u5e26\u6765\u7684\u6548\u679c\uff0c\u4e3b\u8981\u56f4\u7ed5\u6d88\u8d39\u8005\u4e0e\u4f60\u7684\u54c1\u724c\u4e4b\u95f4\u7684\u4f53\u9a8c\u4ee5\u53ca\u8fd9\u79cd\u4f53\u9a8c\u5982\u4f55\u4e3a\u54c1\u724c\u5e26\u6765\u76ca\u5904\u3002\u4e0b\u9762\u6765\u770b\u770b\u54c1\u724c\u4f53\u9a8c\u6709\u54ea\u4e9b\u4f18\u52bf\u548c\u6210\u679c\uff1a<\/p>\n<h3>\u8d62\u5f97\u987e\u5ba2\u5fe0\u8bda<\/h3>\n<p>\u5f53\u6d88\u8d39\u8005\u83b7\u5f97\u79ef\u6781\u7684\u4f53\u9a8c\u65f6\uff0c\u5c31\u4f1a\u5bf9\u54c1\u724c\u4ea7\u751f\u4e00\u79cd\u72ec\u7279\u7684\u60c5\u611f\u3002\u8fd9\u6b63\u662f\u4f01\u4e1a\u6295\u8d44\u54c1\u724c\u4f53\u9a8c\u65f6\u6700\u5e0c\u671b\u5728\u987e\u5ba2\u5fc3\u4e2d\u6fc0\u53d1\u7684\u60c5\u611f\uff0c\u56e0\u4e3a\u5b83\u80fd\u8ba9\u987e\u5ba2<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3266\" target=\"_blank\" rel=\"noopener\">\u6210\u4e3a\u54c1\u724c\u7684\u5fe0\u5b9e\u7c89\u4e1d<\/a>\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u5f53\u6d88\u8d39\u8005\u5728\u4e0e\u4f01\u4e1a\u7684\u4e92\u52a8\u4e2d\u83b7\u5f97\u4e0e\u4f17\u4e0d\u540c\u7684\u4f53\u9a8c\u65f6\uff0c\u4ed6\u4eec\u4f1a\u672c\u80fd\u5730\u60f3\u628a\u8fd9\u4e00\u53d1\u73b0\u5206\u4eab\u7ed9\u670b\u53cb\u3001\u5bb6\u4eba\uff0c\u751a\u81f3\u53d1\u5e03\u5230\u7f51\u4e0a\uff0c\u4ece\u800c\u53ef\u80fd\u5438\u5f15\u6210\u5343\u4e0a\u4e07\u4e43\u81f3\u6570\u767e\u4e07\u4eba\u4e0e\u4f60\u7684\u54c1\u724c\u5f00\u5c55\u4e1a\u52a1\u3002<\/p>\n<h3>\u63d0\u5347\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4ef7\u503c<\/h3>\n<p>\u6253\u9020\u4e00\u4e2a\u5f3a\u5927\u4e14\u4eab\u6709\u76db\u8a89\u7684\u54c1\u724c\uff0c\u662f\u4e3a\u4f60\u6240\u63d0\u4f9b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u589e\u52a0\u4ef7\u503c\u7684\u6b63\u786e\u9014\u5f84\u3002\u5f53\u54c1\u724c\u4f53\u9a8c\u7b56\u7565\u7ecf\u8fc7\u7cbe\u5fc3\u89c4\u5212\u548c\u6267\u884c\u65f6\uff0c\u4f01\u4e1a\u6210\u4e3a\u884c\u4e1a\u6807\u6746\u7684\u673a\u4f1a\u5c31\u4f1a\u975e\u5e38\u5927\u3002<\/p>\n<p>\u521b\u65b0\u3001\u529f\u80fd\u6027\uff0c\u5c24\u5176\u662f\u72ec\u7279\u7684\u611f\u5b98\u4f53\u9a8c\u7b49\u5dee\u5f02\u5316\u4f18\u52bf\uff0c\u80fd\u8ba9\u54c1\u724c\u5728\u5e02\u573a\u7ade\u4e89\u4e2d\u9886\u5148\u4e8e\u5bf9\u624b\uff0c\u4ece\u800c\u652f\u6491\u66f4\u9ad8\u7684\u5b9a\u4ef7\u2014\u2014\u5f53\u7136\uff0c\u524d\u63d0\u662f\u4ef7\u683c\u4f9d\u7136\u516c\u9053\u3002<\/p>\n<h3>\u8ba9\u9500\u552e\u66f4\u8f7b\u677e<\/h3>\n<p>\u54c1\u724c\u4f53\u9a8c\uff08Brand Experience\uff09\u7b56\u7565\u80fd\u591f\u8ba9\u9500\u552e\u8fc7\u7a0b\u66f4\u52a0\u987a\u7545\uff0c\u56e0\u4e3a\u5176\u6d41\u7a0b\u80fd\u591f\u6fc0\u53d1\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u6b32\u671b\u3002\u5982\u679c\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u524d\u4e0e\u54c1\u724c\u7684\u63a5\u89e6\u662f\u79ef\u6781\u6b63\u9762\u7684\uff0c\u90a3\u4e48\u4ed6\u4eec\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u5c31\u4f1a\u5bb9\u6613\u5f97\u591a\uff0c\u56e0\u4e3a\u65e0\u9700\u518d\u53bb\u8bf4\u670d\u6d88\u8d39\u8005\u76f8\u4fe1\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u54c1\u8d28\u3002<\/p>\n<h3>\u63d0\u5347\u4f01\u4e1a\u7684\u5e02\u573a\u4ef7\u503c<\/h3>\n<p>\u9ad8\u7aef\u54c1\u724c\u901a\u5e38\u62e5\u6709\u66f4\u9ad8\u7684\u5e02\u573a\u4ef7\u503c\uff0c\u4ece\u800c\u80fd\u4e3a\u4f01\u4e1a\u5438\u5f15\u66f4\u591a\u6295\u8d44\u8005\u3002\u8fd9\u79cd\u5bf9\u65b0\u6295\u8d44\u8005\u7684\u5438\u5f15\u529b\u4e0e\u54c1\u724c\u8d44\u4ea7\uff08Brand Equity\uff0c\u5373&#8221;\u54c1\u724c\u6743\u76ca&#8221;\uff09\u606f\u606f\u76f8\u5173\u2014\u2014\u54c1\u724c\u8d44\u4ea7\u662f\u6307\u54c1\u724c\u6240\u72ec\u6709\u3001\u5e76\u4e3a\u5176\u8d4b\u4e88\u4ef7\u503c\u7684\u4e00\u7cfb\u5217\u7279\u5f81\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u5f71\u54cd\u8fd9\u4e9b\u6570\u5b57\u7684\u56e0\u7d20\u8fd8\u6709\u5f88\u591a\uff0c\u8fd9\u4e00\u6982\u5ff5\u4e5f\u5e76\u975e\u552f\u4e00\u4e0e\u4f01\u4e1a\u5e02\u573a\u4ef7\u503c\u76f8\u5173\u7684\u56e0\u7d20\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u4e00\u4e2a\u62e5\u6709\u77e5\u540d\u5ea6\u548c\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u54c1\u724c\uff0c\u53ef\u4ee5\u6210\u4e3a\u4f01\u4e1a\u4e00\u9879\u975e\u5e38\u91cd\u8981\u7684\u8d44\u4ea7\u3002<\/p>\n<h3>\u6539\u5584\u4e0e\u5ba2\u6237\u7684\u6c9f\u901a\u548c\u5173\u7cfb<\/h3>\n<p>\u7531\u4e8e\u9ad8\u6548\u7684\u6c9f\u901a\u548c\u5dee\u5f02\u5316\u7684\u670d\u52a1\u90fd\u662f\u54c1\u724c\u4f53\u9a8c\u7b56\u7565\u7684\u7ec4\u6210\u90e8\u5206\uff0c\u8fd9\u6709\u52a9\u4e8e\u4f01\u4e1a\u6d1e\u5bdf\u81ea\u8eab\u4e0e\u5ba2\u6237\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u4ee5\u53ca\u5ba2\u6237\u4e0e\u5176\u4ea7\u54c1\u548c\u670d\u52a1\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u8fd9\u4e5f\u8ba9\u4f01\u4e1a\u80fd\u591f\u8bc4\u4f30\u6d88\u8d39\u8005\u6ee1\u610f\u5ea6\u2014\u2014\u8fd9\u4e00\u6570\u636e\u5bf9\u4f01\u4e1a\u7684\u6210\u957f\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<h2>\u6570\u5b57\u4f53\u9a8c<\/h2>\n<p>\u6570\u5b57\u7a7a\u95f4\u5bf9\u54c1\u724c\u4f53\u9a8c\u800c\u8a00\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u6240\u63d0\u4f9b\u7684\u4f53\u9a8c\u80fd\u591f\u5851\u9020\u6e05\u6670\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u5e76\u4e0e\u53d7\u4f17\u5efa\u7acb\u771f\u5b9e\u7684\u8fde\u63a5\u3002\u54c1\u724c\u6570\u5b57\u4f53\u9a8c\u53ea\u6709\u4e0e\u6e05\u6670\u7684\u6218\u7565\u76f8\u7ed3\u5408\uff0c\u624d\u80fd\u53d6\u5f97\u6210\u529f\u3002<\/p>\n<p>\u54c1\u724c\u4f53\u9a8c\u7684\u6570\u5b57\u7b56\u7565\u5e76\u4e0d\u662f\u7528\u6765\u50ac\u4fc3\u6d88\u8d39\u8005\u8d2d\u4e70\u7684\uff0c\u800c\u662f\u5728\u8c03\u52a8\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u79ef\u6781\u60c5\u611f\u7684\u540c\u65f6\uff0c\u5f15\u5bfc\u4ed6\u4eec\u671d\u7740\u4f01\u4e1a\u9884\u8bbe\u7684\u76ee\u6807\u524d\u8fdb\u3002\u8fd9\u6837\u4e00\u6765\uff0c\u5f53\u6d88\u8d39\u8005\u6709\u4e00\u5929\u60f3\u8981\u8d2d\u4e70\u67d0\u6837\u7279\u5b9a\u5546\u54c1\u65f6\uff0c<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3238\" target=\"_blank\" rel=\"noopener\">\u9996\u5148\u60f3\u5230\u7684\u5c31\u4f1a\u662f\u4ed6\u4eec\u504f\u7231\u7684\u54c1\u724c<\/a>\u3002<\/p>\n<p>Nike Plus \u5c31\u662f\u4e00\u4e2a\u5728\u9500\u552e\u4e4b\u524d\u7740\u529b\u5851\u9020\u54c1\u724c\u5fc3\u667a\u7684\u7edd\u4f73\u6848\u4f8b\u3002\u8fd9\u4e2a\u5e73\u53f0\u5356\u7684\u4e0d\u662f\u978b\u5b50\uff0c\u800c\u662f\u7406\u5ff5\u3001\u89c2\u5ff5\u548c\u751f\u6d3b\u65b9\u5f0f\u3002\u51ed\u501f\u54c1\u724c\u5bf9\u6d88\u8d39\u8005\u753b\u50cf\u7684\u6df1\u5165\u4e86\u89e3\uff0c\u6d88\u8d39\u8005\u4ee5\u4e00\u79cd\u975e\u5e38\u81ea\u7136\u7684\u65b9\u5f0f\u88ab\u5438\u5f15\u8fc7\u6765\u3002\u56e0\u6b64\uff0c\u5f53\u4ed6\u4eec\u6253\u7b97\u8d2d\u7269\u65f6\uff0c\u5c31\u4f1a\u56e0\u4e3a\u66fe\u7ecf\u83b7\u5f97\u7684\u90a3\u4e9b\u6709\u5438\u5f15\u529b\u4e14\u6709\u610f\u4e49\u7684\u4f53\u9a8c\u800c\u5f88\u81ea\u7136\u5730\u60f3\u5230 Nike\u3002<\/p>\n<p>\u53e6\u4e00\u4e2a\u501f\u52a9\u6570\u5b57\u4f53\u9a8c\u5b9e\u73b0\u5ba2\u6237\u5173\u7cfb\u521b\u65b0\u7684\u6848\u4f8b\uff0c\u662f Samsung \u5728\u7ebd\u7ea6\u5f00\u8bbe\u7684\u4e00\u5bb6\u975e\u5e38\u89c4\u95e8\u5e97\u3002\u901a\u8fc7\u5404\u79cd\u4e0d\u540c\u7684\u4ea7\u54c1\u548c\u6280\u672f\uff0cSamsung \u5c55\u793a\u4e86\u5982\u4f55\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u72ec\u4e00\u65e0\u4e8c\u7684\u4f53\u9a8c\u3002<\/p>\n<p>\u8fd9\u5bb6\u95e8\u5e97\u4e0d\u9500\u552e\u4efb\u4f55\u5546\u54c1\uff0c\u56e0\u4e3a\u5b83\u662f\u4e00\u79cd\u54c1\u724c\u4f53\u9a8c\u7b56\u7565\uff0c\u65e8\u5728\u8ba9\u516c\u4f17\u611f\u53d7\u5230\u54c1\u724c\u7684\u521b\u65b0\u4ef7\u503c\u3002\u5b83\u901a\u8fc7\u72ec\u7279\u7684\u827a\u672f\u88c5\u7f6e\u6765\u5b9e\u73b0\u8fd9\u4e00\u70b9\uff0c\u5728\u5176\u4e2d\u5c55\u793a\u7269\u8054\u7f51\uff08IoT\uff0cInternet of Things\uff09\u548c\u865a\u62df\u73b0\u5b9e\u7b49\u8d8b\u52bf\u3002<\/p>\n<p>\u9664\u4e86\u8fd9\u4e9b\u6848\u4f8b\u4e4b\u5916\uff0c\u8fd8\u6709\u4e00\u70b9\u5f88\u91cd\u8981\uff1a\u73b0\u4ee3\u6d88\u8d39\u8005\u7684\u751f\u6d3b\u65b9\u5f0f\u8981\u6c42\u4ed6\u4eec\u80fd\u591f\u968f\u65f6\u968f\u5730\u4e0e\u54c1\u724c\u4e92\u52a8\u3002\u56e0\u6b64\uff0c\u6295\u8d44\u54c1\u724c\u7684\u79fb\u52a8\u5316\u3001\u63d0\u5347\u53d7\u4f17\u7684\u79fb\u52a8\u7aef\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u6700\u540e\uff0c\u5173\u4e8e\u6570\u5b57\u4f53\u9a8c\uff0c\u4f60\u9700\u8981\u4e86\u89e3\u7684\u6700\u540e\u4e00\u70b9\u662f\uff1a\u4e0e\u6d88\u8d39\u8005\u7684\u5173\u7cfb\u4e3b\u8981\u662f\u901a\u8fc7\u54c1\u724c\u5728\u793e\u4ea4\u5a92\u4f53\u548c\u5728\u7ebf\u793e\u533a\u4e2d\u7684\u5b58\u5728\u611f\u4e0e\u4e92\u52a8\u5ea6\u6765\u8bc4\u5224\u7684\u3002\u8fd9\u4e9b\u5de5\u5177\u53ef\u4ee5\u88ab\u5145\u5206\u5229\u7528\uff0c\u7528\u6765\u4f20\u9012\u54c1\u724c\u5f62\u8c61\u5e76\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u5173\u7cfb\u3002<\/p>\n<h2>\u5b9e\u4f53\u4f53\u9a8c<\/h2>\n<p>\u96f6\u552e\u9500\u552e\u70b9\uff08POS\uff09\u6b63\u662f\u4e0e\u6d88\u8d39\u8005\u4ea7\u751f\u5b9e\u4f53\u4f53\u9a8c\u7684\u5730\u65b9\u3002\u65e0\u8bba\u662f\u901a\u8fc7\u72ec\u5177\u7279\u8272\u7684\u95e8\u5e97\u8bbe\u8ba1\u3001\u706f\u5149\u3001\u4e3b\u9898\u97f3\u6548\u3001<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3363\" target=\"_blank\" rel=\"noopener\">\u80cc\u666f\u97f3\u4e50<\/a>\uff0c\u8fd8\u662f\u7a7a\u95f4\u4e2d\u6563\u53d1\u7684\u6c14\u5473\u2014\u2014\u55c5\u89c9\u662f\u6700\u80fd\u5411\u5927\u8111\u4f20\u9012\u60c5\u611f\u7684\u611f\u5b98\u2014\u2014\u6d88\u8d39\u8005\u90fd\u80fd\u7531\u6b64\u6784\u5efa\u8d77\u5bf9\u54c1\u724c\u7684\u6b63\u9762\u4f53\u9a8c\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u4f5c\u7528\u4e8e\u53d7\u4f17\u7684\u611f\u5b98\u523a\u6fc0\uff0c\u4e0e\u54c1\u724c\u5728\u9500\u552e\u70b9\u7cbe\u5fc3\u7b56\u5212\u7684\u67d0\u79cd\u4e92\u52a8\u4f53\u9a8c\u76f8\u7ed3\u5408\uff0c\u80fd\u8ba9\u6d88\u8d39\u8005\u521d\u6b21\u63a5\u89e6\u6240\u63d0\u4f9b\u7684\u4ea7\u54c1\uff0c\u5e76\u4ee5\u4e00\u79cd\u65b0\u5947\u800c\u4ee4\u4eba\u60ca\u559c\u7684\u65b9\u5f0f\u8fdb\u884c\u8bd5\u7528\u3002<\/p>\n<p>\u4f46\u4ec5\u4ec5\u5728<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3296\" target=\"_blank\" rel=\"noopener\">\u4e0e\u4ea7\u54c1\u6216\u670d\u52a1\u4e92\u52a8<\/a>\u7684\u573a\u666f\u4e2d\u628a\u4ea7\u54c1\u6446\u51fa\u6765\u662f\u4e0d\u591f\u7684\uff0c\u8fd8\u9700\u8981\u5bf9\u8fd9\u4e00\u8fc7\u7a0b\u8fdb\u884c\u4ece\u5934\u5230\u5c3e\u7684\u8ddf\u8fdb\u3002\u4e0d\u80fd\u8ba9\u6d88\u8d39\u8005\u89c9\u5f97\u88ab\u54c1\u724c\u51b7\u843d\uff0c\u56e0\u6b64\uff0c\u89c4\u5212\u4e2d\u8fd8\u5fc5\u987b\u8003\u8651\u5230\u8fd9\u6bb5\u5173\u7cfb\u7684\u5ef6\u7eed\u3002<\/p>\n<p>\u54c1\u724c\u4f53\u9a8c\u4e2d\u5b9e\u4f53\u4f53\u9a8c\u7684\u51fa\u53d1\u70b9\uff0c\u9664\u4e86\u8fd0\u7528\u5bcc\u6709\u521b\u610f\u548c\u521b\u65b0\u7684\u7b56\u7565\u4e4b\u5916\uff0c\u8fd8\u5728\u4e8e\u4e3a\u6d88\u8d39\u8005\u5e26\u6765\u77e5\u8bc6\u3001\u60c5\u611f\u548c\u667a\u6167\uff08\u800c\u4e14\u4e0d\u5fc5\u5c40\u9650\u4e8e\u9500\u552e\u70b9\uff09\u3002\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u6ca1\u6709\u4ec0\u4e48\u6bd4\u4e00\u573a\u6709\u8da3\u800c\u4e0e\u4f17\u4e0d\u540c\u7684\u4e92\u52a8\u66f4\u597d\u7684\u4e86\u2014\u2014\u5c31\u50cf Eletrolux \u5728\u5723\u4fdd\u7f57\u7b2c 25 \u5c4a\u56fd\u9645\u8f66\u5c55\u4e0a\u4e3a\u89c2\u4f17\u5e26\u6765\u7684\u4e92\u52a8\u4f53\u9a8c\u90a3\u6837\uff0c\u501f\u6b64\u63a8\u5e7f\u5176\u9ad8\u538b\u6e05\u6d17\u673a\u548c\u5438\u5c18\u5668\u3002<\/p>\n<p>\u5728\u8fd9\u6b21\u6d3b\u52a8\u4e2d\uff0c\u54c1\u724c\u6253\u9020\u4e86\u4e00\u4e2a\u4f53\u9a8c\u7a7a\u95f4\u548c\u591a\u4e2a\u5c55\u4f4d\uff0c\u7528\u6765\u63a5\u5f85\u6765\u5bbe\u548c\u6f5c\u5728\u5ba2\u6237\u3002\u9996\u5148\uff0c\u89c2\u4f17\u53d7\u9080\u7528\u5f69\u5f39\u67aa\u5c3d\u60c5\u5730\u628a\u6c7d\u8f66\u5f04\u810f\uff0c\u4f53\u9a8c\u4e00\u79cd\u968f\u5fc3\u6240\u6b32\u7684\u7545\u5feb\u611f\u2014\u2014\u5bf9\u73b0\u573a\u8bb8\u591a\u4eba\u6765\u8bf4\uff0c\u5f69\u5f39\u5c04\u51fb\u8fd8\u662f\u4ef6\u65b0\u9c9c\u4e8b\u3002<\/p>\n<p>\u5728\u5c3d\u60c5\u628a\u8f66\u5f04\u810f\u4e4b\u540e\uff0c\u53c2\u89c2\u8005\u53ef\u4ee5\u8bd5\u7528\u9ad8\u538b\u6e05\u6d17\u673a\u6765\u6e05\u6d17\u6c7d\u8f66\u3002\u968f\u540e\uff0c\u89c2\u4f17\u53c8\u53d7\u9080\u53c2\u52a0\u53e6\u4e00\u9879\u6d3b\u52a8\uff1a\u5148\u628a\u5ea7\u6905\u548c\u5730\u6bef\u5f04\u810f\uff0c\u7136\u540e\u8bd5\u7528\u73b0\u573a\u5c55\u51fa\u7684\u5438\u5c18\u5668\u3002\u6d3b\u52a8\u6700\u540e\uff0c\u4ed6\u4eec\u8fd8\u53ef\u4ee5\u53c2\u4e0e\u62bd\u5956\uff0c\u8d62\u53d6\u9ad8\u538b\u6e05\u6d17\u673a\u548c\u5438\u5c18\u5668\u3002<\/p>\n<p>Mellissa \u54c1\u724c\u95e8\u5e97\u540c\u6837\u5728\u6316\u6398\u6d88\u8d39\u8005\u7684\u5b9e\u4f53\u4f53\u9a8c\uff0c\u4e0d\u8fc7\u662f\u5728\u9500\u552e\u70b9\u5185\u8fdb\u884c\u7684\u3002\u51ed\u501f\u6807\u5fd7\u6027\u7684\u6ce1\u6ce1\u7cd6\u9999\u5473\uff0c\u5373\u4f7f\u9694\u7740\u5f88\u8fdc\uff0c\u5b83\u4e5f\u80fd\u5728\u5546\u573a\u7684\u4f17\u591a\u5e97\u94fa\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u8ba9\u81ea\u5df1\u7684\u6c14\u5473\u548c\u540d\u5b57\u7559\u5728\u987e\u5ba2\u7684\u8111\u6d77\u4e2d\u3002\u5728\u6b64\u57fa\u7840\u4e0a\uff0c\u54c1\u724c\u56f4\u7ed5\u5176\u4ea7\u54c1\u6253\u9020\u4e86\u4e00\u79cd\u771f\u6b63\u7684\u6587\u5316\uff0c\u4ee5\u81f3\u4e8e\u5728&#8221;\u987e\u5ba2\u65e5&#8221;\u5f53\u5929\uff0c\u8fd9\u6b3e\u4ee4\u4eba\u6000\u65e7\u7684\u79d8\u5236\u6ce1\u6ce1\u7cd6\u9999\u6c1b\u6210\u4e3a\u4e86\u8be5\u54c1\u724c\u5df4\u897f\u6240\u6709\u95e8\u5e97\u7684\u8d60\u54c1\u3002<\/p>\n<p>\u5f88\u6709\u610f\u601d\uff0c\u5bf9\u5427\uff1f\u50cf\u8fd9\u6837\u8ba9\u6d88\u8d39\u8005\u4e0e\u54c1\u724c\u548c\u4ea7\u54c1\u4e92\u52a8\u3001\u800c\u4e0d\u53ea\u662f\u770b\u7740\u8d27\u67b6\u4e0a\u65e0\u6cd5\u8bd5\u7528\u7684\u5546\u54c1\u7684\u6d3b\u52a8\uff0c\u5df2\u7ecf\u6210\u4e3a\u4e00\u79cd\u4e0d\u53ef\u9006\u8f6c\u7684<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3307\" target=\"_blank\" rel=\"noopener\">\u8d8b\u52bf<\/a>\u3002\u8fd9\u4e9b\u6d3b\u52a8\u4e0d\u5fc5\u58f0\u52bf\u6d69\u5927\uff0c\u53ea\u8981\u65b0\u5947\u6709\u8da3\u3001\u4ee4\u4eba\u6109\u60a6\u5c31\u8db3\u591f\u4e86\u3002<\/p>\n<h2>\u5bf9\u54c1\u724c\u4f53\u9a8c\u800c\u8a00\uff0c\u7edf\u4e00\u8fd9\u4e24\u79cd\u4f53\u9a8c\u4e3a\u4f55\u5982\u6b64\u91cd\u8981<\/h2>\n<p>\u73b0\u4ee3\u6d88\u8d39\u8005\u5df2\u5c06\u5b9e\u4f53\u4e0e\u6570\u5b57\u4e24\u4e2a\u4e16\u754c\u7d27\u5bc6\u878d\u5408\uff0c\u4ee5\u81f3\u4e8e\u5f53\u4e00\u5bb6\u4f01\u4e1a\u672a\u80fd\u5728\u5176\u9500\u552e\u3001\u670d\u52a1\u7b49\u6d41\u7a0b\u4e2d\u505a\u5230\u8fd9\u4e00\u70b9\u65f6\uff0c\u4ed6\u4eec\u4f1a\u611f\u5230\u96be\u4ee5\u7406\u89e3\u2014\u2014\u65e0\u8bba\u662f\u6ca1\u6709\u5b9e\u4f53\u5e97\u7684\u7535\u5546\u4f01\u4e1a\uff0c\u8fd8\u662f\u5c1a\u672a\u5efa\u7acb\u7ebf\u4e0a\u89e6\u70b9\u7684\u5b9e\u4f53\u5e97\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u5f53\u95e8\u5e97\u4e0e\u7ebf\u4e0a\u8fd0\u8425\u5f7c\u6b64\u5272\u88c2\u65f6\uff0c\u539f\u672c\u53ef\u4ee5\u7b80\u5355\u7684\u4ea4\u6613\u5f80\u5f80\u4f1a\u53d8\u5f97\u590d\u6742\u3002<\/p>\n<p>\u8fd9\u79cd\u5b9e\u4f53\u4e0e\u7ebf\u4e0a\u4e4b\u95f4\u7684\u8131\u8282\u4f1a\u7ed9\u6d88\u8d39\u8005\u5e26\u6765\u8d1f\u9762\u4f53\u9a8c\uff0c\u6bd4\u5982\u4e0d\u6ee1\u548c\u7f3a\u4e4f\u4fe1\u4efb\u3002\u5c06\u4e24\u8005\u6253\u901a\u5176\u5b9e\u5e76\u6ca1\u6709\u770b\u8d77\u6765\u90a3\u4e48\u96be\uff0c\u4f46\u5373\u4fbf\u5982\u6b64\uff0c\u4e00\u4e9b\u4f01\u4e1a\u4ecd\u7136\u4e0d\u613f\u610f\u5c06\u90e8\u5206\u8d44\u6e90\u6295\u5165\u5230\u6570\u5b57\u5316\u80fd\u529b\u5efa\u8bbe\u4e2d\u3002\u66f4\u7cdf\u7cd5\u7684\u662f\uff1a\u5373\u4f7f\u6295\u5165\u4e86\uff0c\u5b83\u4eec\u4e5f\u5f80\u5f80\u5c06\u5b9e\u4f53\u4e0e\u6570\u5b57\u4e1a\u52a1\u5206\u5f00\u8fd0\u8425\uff0c\u4f60\u6562\u76f8\u4fe1\u5417\uff1f<\/p>\n<p>\u8fd9\u79cd\u505a\u6cd5\u5bf9\u53cc\u65b9\u90fd\u6709\u5bb3\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u4f01\u4e1a\u503e\u5411\u4e8e\u6309\u7167\u5bf9\u81ea\u5df1\u6700\u65b9\u4fbf\u7684\u65b9\u5f0f\u6765\u7ba1\u7406\u8fd9\u4e24\u79cd\u4e0e\u6d88\u8d39\u8005\u63a5\u89e6\u7684\u6e20\u9053\uff0c\u800c\u4e0d\u662f\u91c7\u7528\u5bf9\u4e1a\u52a1\u6700\u6709\u6548\u7684\u65b9\u5f0f\uff0c\u6bd5\u7adf\u987e\u5ba2\u5e76\u4e0d\u671f\u671b\u4ee5\u8fd9\u79cd\u65b9\u5f0f\u4f7f\u7528\u5b83\u4eec\u3002<\/p>\n<p>\u5b83\u4eec\u4e0d\u77e5\u9053\u7684\u662f\uff0c<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3243\" target=\"_blank\" rel=\"noopener\">\u5b9e\u4f53\u4e0e\u6570\u5b57\u878d\u5408\u7684\u521b\u65b0<\/a>\u4e0d\u4ec5\u4f1a\u6539\u53d8\u6240\u63d0\u4f9b\u7684\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u8fd8\u80fd\u5e2e\u52a9\u4f01\u4e1a\u627e\u5230\u5f3a\u5316\u6838\u5fc3\u4e1a\u52a1\u3001\u5f00\u8f9f\u65b0\u6536\u5165\u6765\u6e90\u7684\u5de5\u5177\u3002<\/p>\n<p>\u8981\u8ba9\u4e24\u79cd\u4f53\u9a8c\u534f\u8c03\u4e00\u81f4\uff0c\u5fc5\u987b\u7cfb\u7edf\u5730\u601d\u8003\u6d88\u8d39\u8005\u4f53\u9a8c\u7684\u6bcf\u4e00\u4e2a\u73af\u8282\uff0c\u5f00\u53d1\u51fa\u80fd\u591f\u5438\u5f15\u6d88\u8d39\u8005\u3001\u63d0\u5347\u5e02\u573a\u7ade\u4e89\u4f18\u52bf\u5e76\u52a0\u901f\u589e\u957f\u7684\u521b\u65b0\u5143\u7d20\u3002<\/p>\n<p>\u77e5\u540d\u773c\u955c\u54c1\u724c Oakley \u5c31\u662f\u96f6\u552e\u4e1a\u4e2d\u878d\u5408\u5b9e\u4f53\u4e0e\u6570\u5b57\u4f53\u9a8c\u7684\u7edd\u4f73\u6848\u4f8b\u3002\u5728\u5f17\u6d1b\u91cc\u4e9a\u8bfa\u6ce2\u5229\u65af\u4e3e\u529e\u7684\u4e00\u5c4a\u540d\u4e3a Ironman \u7684\u8d5b\u4e8b\u4e0a\uff0c\u89c2\u4f17\u6709\u673a\u4f1a\u4f53\u9a8c\u865a\u62df\u73b0\u5b9e\u773c\u955c\uff0c\u7f6e\u8eab\u4e8e\u4e00\u4e2a\u80fd\u591f\u8ba9\u4ed6\u4eec\u4eb2\u8eab\u7406\u89e3\u4e0d\u540c\u955c\u7247\u6280\u672f\u4f18\u52bf\u7684\u73af\u5883\u4e2d\u3002<\/p>\n<p>\u4e0e\u6b64\u540c\u65f6\uff0c\u6574\u4e2a\u7535\u5546\u67b6\u6784\u90fd\u88ab\u8c03\u6574\u7528\u4e8e\u8d5b\u4e8b\u73b0\u573a\u7684\u7ebf\u4e0b\u9500\u552e\uff0c\u5c06\u7ebf\u4e0a\u73af\u5883\u4e2d\u73b0\u6709\u7684\u9ad8\u6548\u6280\u672f\u5145\u5206\u8fd0\u7528\u5230\u4e86\u7ebf\u4e0b\u3002<\/p>\n<p>\u6700\u7ec8\uff0c\u8fd9\u6b21\u6d3b\u52a8\u4e3a\u73b0\u573a\u6570\u767e\u4eba\u5e26\u6765\u4e86\u6df1\u523b\u7684\u4ea7\u54c1\u4f53\u9a8c\uff0c\u65e2\u5438\u5f15\u4e86\u65e9\u5df2\u719f\u6089 Oakley \u54c1\u724c\u7684\u4eba\uff0c\u4e5f\u6293\u4f4f\u4e86\u6f5c\u5728\u65b0\u987e\u5ba2\u7684\u6ce8\u610f\u529b\u3002<\/p>\n<p>\u6700\u540e\u9700\u8981\u660e\u767d\u7684\u662f\uff0c\u5728\u6253\u901a\u5b9e\u4f53\u4e0e\u6570\u5b57\u6e20\u9053\u65f6\uff0c\u5e94\u5f53\u7262\u8bb0\uff1a\u4e3b\u8981\u6311\u6218\u5e76\u4e0d\u5728\u4e8e\u6d88\u8d39\u8005\u5bf9\u4f60\u6240\u63d0\u4f9b\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u5fc3\u5b58\u7591\u8651\uff0c\u800c\u5728\u4e8e\u7f3a\u4e4f\u6267\u884c\u7ecf\u9a8c\u3002<\/p>\n<h2>\u534f\u540c\u4e00\u81f4\u7684\u54c1\u724c\u4f53\u9a8c\uff08Brand Experience\uff09\u5e26\u6765\u7684\u6548\u679c<\/h2>\n<p>\u6570\u5b57\u4f53\u9a8c\u4e0e\u5b9e\u4f53\u4f53\u9a8c\u76f8\u534f\u540c\uff0c\u662f\u53d6\u60a6\u73b0\u4ee3\u6d88\u8d39\u8005\u7684\u6700\u4f73\u65b9\u5f0f\uff0c\u56e0\u4e3a\u4ed6\u4eec\u65e2\u559c\u6b22\u4fdd\u6301\u8fde\u63a5\u3001\u4eab\u53d7\u7ebf\u4e0a\u4f53\u9a8c\uff0c\u4e5f\u540c\u6837\u91cd\u89c6\u4e0e\u4ea7\u54c1\u548c\u4eba\u7684\u5b9e\u9645\u63a5\u89e6\u3002<\/p>\n<p>\u96f6\u552e\u4e1a\u6240\u7ecf\u5386\u7684<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3268\" target=\"_blank\" rel=\"noopener\">\u6570\u5b57\u5316\u8f6c\u578b<\/a>\uff0c\u6b63\u662f\u4e3a\u9002\u5e94\u6d88\u8d39\u8005\u65b0\u7684\u751f\u6d3b\u65b9\u5f0f\u800c\u8fdb\u884c\u7684\u5fc5\u8981\u521b\u65b0\u7684\u7ed3\u679c\uff0c\u800c\u534f\u540c\u4e00\u81f4\u7684\u54c1\u724c\u4f53\u9a8c\u6b63\u662f\u8fd9\u4e00\u8f6c\u578b\u7684\u7ec4\u6210\u90e8\u5206\u3002<\/p>\n<p>\u4e0b\u9762\u5217\u51fa\u4e86\u5c06\u6d88\u8d39\u8005\u7684\u6570\u5b57\u4f53\u9a8c\u4e0e\u5b9e\u4f53\u4f53\u9a8c\u534f\u540c\u8d77\u6765\u53ef\u4ee5\u83b7\u5f97\u7684\u4e00\u4e9b\u6210\u679c\u3002\u4e00\u8d77\u6765\u770b\u770b\uff1a<\/p>\n<ul>\n<li>\u501f\u52a9\u6709\u5438\u5f15\u529b\u7684\u521b\u65b0\u6280\u672f\uff0c\u63d0\u5347 POS \u7684\u66dd\u5149\u5ea6\uff1b<\/li>\n<\/ul>\n<ul>\n<li>\u51f8\u663e\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u5c55\u793a\u54c1\u8d28\uff1b<\/li>\n<\/ul>\n<ul>\n<li>\u786e\u4fdd\u51c6\u786e\u4f20\u9012\u6709\u5173\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4fe1\u606f\uff1b<\/li>\n<\/ul>\n<ul>\n<li>\u8d4b\u4e88\u6d88\u8d39\u8005\u66f4\u591a\u81ea\u4e3b\u6743\uff0c\u4ece\u800c\u4f18\u5316\u95e8\u5e97\u7684\u8fd0\u8425\u6548\u7387\uff1b<\/li>\n<\/ul>\n<ul>\n<li>\u901a\u8fc7\u534f\u540c\u4e00\u81f4\u7684\u8425\u9500\u6d3b\u52a8\u6269\u5927\u54c1\u724c\u8986\u76d6\u8303\u56f4\uff0c\u8ba9\u539f\u672c\u65e0\u4eba\u5149\u987e\u7684 POS \u4e5f\u8fce\u6765\u5ba2\u6d41\uff1b<\/li>\n<\/ul>\n<ul>\n<li>\u62c9\u8fd1\u4e0e\u6d88\u8d39\u8005\u7684\u5173\u7cfb\uff0c\u8ba9\u4ed6\u4eec\u611f\u53d7\u5230\u88ab\u8ba4\u53ef\uff1b<\/li>\n<li>\u4fc3\u8fdb\u201c\u53e3\u7891\u201d\u8425\u9500\uff0c\u56e0\u4e3a\u5b83\u4ee5\u534f\u540c\u4e00\u81f4\u7684\u65b9\u5f0f\u63d0\u4f9b\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u4f53\u9a8c\uff0c\u800c\u8fd9\u6b63\u662f\u73b0\u4ee3\u6d88\u8d39\u8005\u6240\u6e34\u671b\u7684\uff0c\u4ed6\u4eec\u4e00\u5b9a\u4f1a\u544a\u8bc9\u522b\u4eba\uff1b<\/li>\n<\/ul>\n<ul>\n<li>\u63d0\u5347\u9500\u91cf\uff0c\u65e0\u8bba\u662f\u6765\u81ea\u54c1\u724c\u7684\u5fe0\u5b9e\u987e\u5ba2\uff0c\u8fd8\u662f\u88ab\u8425\u9500\u7b56\u7565\u5438\u5f15\u800c\u6765\u7684\u987e\u5ba2\uff0c\u6291\u6216\u662f\u7ecf\u4eba\u63a8\u8350\u6765\u5230\u95e8\u5e97\u7684\u987e\u5ba2\u3002<\/li>\n<\/ul>\n<p>\u6b63\u5982\u6211\u4eec\u6240\u770b\u5230\u7684\uff0c\u5f53\u4f01\u4e1a\u5e0c\u671b\u5728\u5e02\u573a\u4e2d\u5efa\u7acb\u5dee\u5f02\u5316\u4f18\u52bf\u3001\u5438\u5f15\u66f4\u591a\u987e\u5ba2\u65f6\uff0c\u54c1\u724c\u4f53\u9a8c\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002\u73b0\u4ee3\u6d88\u8d39\u8005\u8d8a\u6765\u8d8a\u4e60\u60ef\u5728\u7ebf\u8fde\u63a5\u3001\u8981\u6c42\u4e5f\u8d8a\u6765\u8d8a\u9ad8\uff0c\u4f46\u540c\u65f6\u4f9d\u7136\u91cd\u89c6\u4e0e\u54c1\u724c\u4e4b\u95f4\u826f\u597d\u7684\u9762\u5bf9\u9762\u63a5\u89e6\u3002<\/p>\n<p>\u5728\u96f6\u552e\u4e2d\u6316\u6398\u6d88\u8d39\u8005\u7684\u5b9e\u4f53\u4e0e\u6570\u5b57\u4f53\u9a8c\uff0c\u5bf9\u54c1\u724c\u548c\u6f5c\u5728\u987e\u5ba2\u90fd\u6709\u76ca\u5904\uff1b\u800c\u5f53\u4e24\u8005\u534f\u540c\u4e00\u81f4\u65f6\uff0c\u66f4\u80fd\u5f7b\u5e95\u6539\u53d8\u54c1\u724c\u4e0e\u987e\u5ba2\u4e4b\u95f4\u7684\u5173\u7cfb\u3002<\/p>\n<p>\u559c\u6b22\u6211\u4eec\u8fd9\u4efd\u54c1\u724c\u4f53\u9a8c\u6307\u5357\u5417\uff1f\u90a3\u5c31\u522b\u5fd8\u4e86\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5173\u6ce8\u6211\u4eec\uff0c\u7b2c\u4e00\u65f6\u95f4\u83b7\u53d6\u535a\u5ba2\u7684\u6700\u65b0\u52a8\u6001\uff01\u6211\u4eec\u5728 <a href=\"https:\/\/www.facebook.com\/alicewondersretail\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u3001<a href=\"https:\/\/www.linkedin.com\/company\/alicewonders\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a>\u3001<a href=\"https:\/\/www.youtube.com\/channel\/UCAdVuy30JHNEBVOBstIvVsw\/videos\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>\u3001<a href=\"https:\/\/www.instagram.com\/_alicewonders\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> \u548c <a href=\"https:\/\/vimeo.com\/alicewonders\/\" target=\"_blank\" rel=\"noopener\">Vimeo<\/a> \u7b49\u4f60\uff01<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u96f6\u552e\u5e02\u573a\u7684\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u8d62\u5f97\u6d88\u8d39\u8005\u7edd\u975e\u6613\u4e8b\u3002\u53ef\u4ee5\u8bf4\uff0c\u54c1\u724c\u7684\u987e\u5ba2\u65e9\u5df2\u4e0d\u518d\u53ea\u662f\u54c1\u724c\u5185\u5bb9\u7684\u88ab\u52a8\u53d7\u4f17\u3002\u5982\u4eca\uff0c\u54c1\u724c\u4e0e\u53d7\u4f17\u4e4b\u95f4\u7684\u6c9f\u901a\u662f\u53cc\u5411\u7684\uff1a\u6d88\u8d39\u8005\u4f1a\u4e92\u52a8\u3001\u53d1\u6d88\u606f\u3001\u56de\u7b54\u95ee\u9898\uff0c\u5728\u6574\u4e2a\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u53d8\u5f97\u66f4\u52a0\u4e3b\u52a8\u3002 \u8fd9\u79cd\u5ba2\u6237\u5173\u7cfb\u4e0a\u7684\u65b0\u53d8\u5316\uff0c\u5bf9\u8bb8\u591a\u4f01\u4e1a\u6765\u8bf4\u662f\u4e00\u9879\u6311\u6218\u2014\u2014\u5b83\u4eec\u8fd8\u6ca1\u6709\u610f\u8bc6\u5230\u54c1\u724c\u4f53\u9a8c\uff08Brand Experience\uff09\u7684\u529b\u91cf\uff0c\u751a\u81f3\u8fd8\u4e0d\u4e86\u89e3\u8fd9\u4e00\u6982\u5ff5\u5e94\u5982\u4f55\u6574\u4f53\u843d\u5730\u3002 \u57fa\u4e8e\u6b64\uff0c\u672c\u6587\u5c06\u4e3a\u4f60\u4ecb\u7ecd\u4ec0\u4e48\u662f\u54c1\u724c\u4f53\u9a8c\u3001\u5b83\u5bf9\u54c1\u724c\u6709\u4f55\u91cd\u8981\u610f\u4e49\uff0c\u5e76\u5c55\u793a\u5982\u4f55\u5728\u4f01\u4e1a\u4f7f\u7528\u7684\u5b9e\u4f53\u548c\u6570\u5b57\u6e20\u9053\u4e2d\uff08\u5355\u72ec\u6216\u534f\u540c\uff09\u52a0\u4ee5\u8fd0\u7528\u3002\u8fd9\u4e00\u5207\u90fd\u662f\u4e3a\u4e86\u5e2e\u52a9\u4f60\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u8fd9\u4e00\u8bdd\u9898\uff0c\u5e76\u601d\u8003\u4e3a\u4ec0\u4e48\u5b83\u662f\u54c1\u724c\u5728\u5f53\u524d\u5e02\u573a\u73af\u5883\u4e2d\u751f\u5b58\u4e0b\u53bb\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01 \u4ec0\u4e48\u662f\u54c1\u724c\u4f53\u9a8c \u5c3d\u7ba1\u5f88\u591a\u4eba\u628a\u54c1\u724c\u4f53\u9a8c\u89c6\u4e3a\u4e00\u79cd\u5de5\u5177\uff0c\u4f46\u5b83\u5b9e\u9645\u4e0a\u662f\u4e00\u79cd\u8425\u9500\u7b56\u7565\uff0c\u65e8\u5728\u4e3a\u54c1\u724c\u5f62\u8c61\u589e\u6dfb\u66f4\u591a\u4ef7\u503c\u3002\u8fd9\u4e00\u7b56\u7565\u5728\u6d88\u8d39\u8005\u63a5\u89e6\u54c1\u724c\u7684\u8fc7\u7a0b\u4e2d\u8fd0\u7528\u611f\u5b98\u523a\u6fc0\uff0c\u4ee5\u5524\u8d77\u6d88\u8d39\u8005\u72ec\u7279\u7684\u60c5\u611f\u3001\u4f53\u9a8c\u548c\u611f\u53d7\u3002 \u8fd9\u4e9b\u611f\u5b98\u523a\u6fc0\u53ef\u4ee5\u4f53\u73b0\u5728\u4f01\u4e1a\u7684\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a \u89c6\u89c9\u8bc6\u522b \u89c6\u89c9\u8bc6\u522b\u5e94\u4e0e\u54c1\u724c\u7684\u6d88\u8d39\u8005\u753b\u50cf\u76f8\u5951\u5408\u3002\u4f8b\u5982\uff0c\u9762\u5411\u5e74\u8f7b\u7fa4\u4f53\u7684\u4ea7\u54c1\u5e94\u4ee5\u8f7b\u677e\u6d3b\u6cfc\u7684\u5f62\u8c61\u5448\u73b0\uff0c\u4ee5\u81ea\u7136\u3001\u968f\u6027\u7684\u65b9\u5f0f\u4e0e\u987e\u5ba2\u6c9f\u901a\u3002\u751a\u81f3\u8fdePOS \u7ec8\u7aef\u7684\u8bbe\u8ba1\u4e5f\u5e94\u4f20\u8fbe\u54c1\u724c\u8bc6\u522b\uff0c\u4ece\u800c\u5f71\u54cd\u8d2d\u4e70\u51b3\u7b56\u3002 \u7406\u5ff5 \u4e0e\u89c6\u89c9\u8bc6\u522b\u4e00\u6837\uff0c\u54c1\u724c\u7406\u5ff5\u4e5f\u5e94\u4e0e\u76ee\u6807\u53d7\u4f17\u76f8\u5173\u8054\u3002\u54c1\u724c\u7406\u5ff5\u662f\u8ba9\u987e\u5ba2\u8ba4\u540c\u54c1\u724c\u4e3b\u5f20\u7684\u8981\u7d20\u4e4b\u4e00\u3002\u5411\u53d7\u4f17\u4f20\u9012\u4f01\u4e1a\u7684\u4ef7\u503c\u89c2\u548c\u627f\u8bfa\uff0c\u624d\u80fd\u5efa\u7acb\u4fe1\u4efb\u3002\u8fd9\u662f\u54c1\u724c\u4f53\u9a8c\u7b56\u7565\u4e2d\u7684\u4e00\u9879\u57fa\u7840\u884c\u52a8\u3002 \u4eba\u6027\u5316\u670d\u52a1 \u8fd9\u79cd\u670d\u52a1\u81f4\u529b\u4e8e\u4e0e\u987e\u5ba2\u5efa\u7acb\u8d85\u8d8a\u7b80\u5355\u63a5\u5f85\u7684\u5173\u7cfb\u3002\u8fd9\u4e0d\u4ec5\u80fd\u63d0\u5347\u6d88\u8d39\u8005\u6ee1\u610f\u5ea6\u3001\u5efa\u7acb\u66f4\u6301\u4e45\u7684\u5173\u7cfb\uff0c\u8fd8\u80fd\u8ba9\u670d\u52a1\u66f4\u52a0\u5feb\u6377\u9ad8\u6548\uff1b \u521b\u65b0\u627f\u8bfa \u54c1\u724c\u5e94\u63d0\u51fa\u7b80\u5355\u6613\u61c2\u7684\u4e3b\u5f20\uff0c\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u80fd\u8ba9\u65e5\u5e38\u751f\u6d3b\u66f4\u4fbf\u5229\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002 \u8fd8\u6709\u5176\u4ed6\u56e0\u7d20\u4e5f\u80fd\u8ba9\u6d88\u8d39\u8005\u4f53\u9a8c\u53d8\u5f97\u72ec\u7279\u800c\u96be\u5fd8\uff0c\u4f8b\u5982\u4f01\u4e1a\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u6c9f\u901a\u65b9\u5f0f\u3001\u5177\u6709\u51b2\u51fb\u529b\u7684\u8425\u9500\u6d3b\u52a8\u548c\u63a8\u5e7f\uff0c\u751a\u81f3\u662f\u4ea7\u54c1\u672c\u8eab\u7684\u8bbe\u8ba1\u3002 \u54c1\u724c\u4f53\u9a8c\u5e38\u89c1\u7684\u505a\u6cd5\u662f\u5f00\u5c55\u4e00\u4e9b\u6d3b\u52a8\uff0c\u8ba9\u53d7\u4f17\u5728\u51b3\u5b9a\u8d2d\u4e70\u4ea7\u54c1\u6216\u670d\u52a1\u4e4b\u524d\u5c31\u80fd\u5148\u4e86\u89e3\u548c\u8bd5\u7528\u54c1\u724c\u3002\u8fd9\u6837\uff0c\u4ed6\u4eec\u5c31\u80fd\u786e\u8ba4\u4ea7\u54c1\u662f\u5426\u771f\u6b63\u6ee1\u8db3\u81ea\u5df1\u7684\u9700\u6c42\u3002 \u54c1\u724c\u4f53\u9a8c\u6d3b\u52a8\u80fd\u591f\u5e26\u6765\u6d1e\u5bdf\uff0c\u5e76\u5e2e\u52a9\u4f01\u4e1a\u9884\u6d4b\u987e\u5ba2\u884c\u4e3a\uff0c\u4ece\u800c\u4f18\u5316\u6d88\u8d39\u6d41\u7a0b\u3002\u6b64\u5916\uff0c\u54c1\u724c\u8fd8\u80fd\u501f\u6b64\u5411\u53d7\u4f17\u4f20\u9012\u81ea\u8eab\u8bc6\u522b\uff0c\u8ba9\u4e0e\u53d7\u4f17\u7684\u6c9f\u901a\u66f4\u52a0\u76f4\u63a5\uff0c\u5e76\u63d0\u5347\u54c1\u724c\u4e92\u52a8\u4e0e\u53c2\u4e0e\u5ea6\u3002 \u5982\u4f55\u5b9e\u65bd\u54c1\u724c\u4f53\u9a8c &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[665],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u6307\u5357\uff1a\u54c1\u724c\u4f53\u9a8c\uff08Brand Experience\uff09\u5728\u7ebf\u4e0b\u4e0e\u6570\u5b57\u4f53\u9a8c\u4e2d\u7684\u5e94\u7528 - The future of retail blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/brand-experience-guide-physical-digital-zh\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u6307\u5357\uff1a\u54c1\u724c\u4f53\u9a8c\uff08Brand Experience\uff09\u5728\u7ebf\u4e0b\u4e0e\u6570\u5b57\u4f53\u9a8c\u4e2d\u7684\u5e94\u7528 - The future of retail blog\" \/>\n<meta property=\"og:description\" content=\"\u96f6\u552e\u5e02\u573a\u7684\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u8d62\u5f97\u6d88\u8d39\u8005\u7edd\u975e\u6613\u4e8b\u3002\u53ef\u4ee5\u8bf4\uff0c\u54c1\u724c\u7684\u987e\u5ba2\u65e9\u5df2\u4e0d\u518d\u53ea\u662f\u54c1\u724c\u5185\u5bb9\u7684\u88ab\u52a8\u53d7\u4f17\u3002\u5982\u4eca\uff0c\u54c1\u724c\u4e0e\u53d7\u4f17\u4e4b\u95f4\u7684\u6c9f\u901a\u662f\u53cc\u5411\u7684\uff1a\u6d88\u8d39\u8005\u4f1a\u4e92\u52a8\u3001\u53d1\u6d88\u606f\u3001\u56de\u7b54\u95ee\u9898\uff0c\u5728\u6574\u4e2a\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u53d8\u5f97\u66f4\u52a0\u4e3b\u52a8\u3002 \u8fd9\u79cd\u5ba2\u6237\u5173\u7cfb\u4e0a\u7684\u65b0\u53d8\u5316\uff0c\u5bf9\u8bb8\u591a\u4f01\u4e1a\u6765\u8bf4\u662f\u4e00\u9879\u6311\u6218\u2014\u2014\u5b83\u4eec\u8fd8\u6ca1\u6709\u610f\u8bc6\u5230\u54c1\u724c\u4f53\u9a8c\uff08Brand Experience\uff09\u7684\u529b\u91cf\uff0c\u751a\u81f3\u8fd8\u4e0d\u4e86\u89e3\u8fd9\u4e00\u6982\u5ff5\u5e94\u5982\u4f55\u6574\u4f53\u843d\u5730\u3002 \u57fa\u4e8e\u6b64\uff0c\u672c\u6587\u5c06\u4e3a\u4f60\u4ecb\u7ecd\u4ec0\u4e48\u662f\u54c1\u724c\u4f53\u9a8c\u3001\u5b83\u5bf9\u54c1\u724c\u6709\u4f55\u91cd\u8981\u610f\u4e49\uff0c\u5e76\u5c55\u793a\u5982\u4f55\u5728\u4f01\u4e1a\u4f7f\u7528\u7684\u5b9e\u4f53\u548c\u6570\u5b57\u6e20\u9053\u4e2d\uff08\u5355\u72ec\u6216\u534f\u540c\uff09\u52a0\u4ee5\u8fd0\u7528\u3002\u8fd9\u4e00\u5207\u90fd\u662f\u4e3a\u4e86\u5e2e\u52a9\u4f60\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u8fd9\u4e00\u8bdd\u9898\uff0c\u5e76\u601d\u8003\u4e3a\u4ec0\u4e48\u5b83\u662f\u54c1\u724c\u5728\u5f53\u524d\u5e02\u573a\u73af\u5883\u4e2d\u751f\u5b58\u4e0b\u53bb\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01 \u4ec0\u4e48\u662f\u54c1\u724c\u4f53\u9a8c \u5c3d\u7ba1\u5f88\u591a\u4eba\u628a\u54c1\u724c\u4f53\u9a8c\u89c6\u4e3a\u4e00\u79cd\u5de5\u5177\uff0c\u4f46\u5b83\u5b9e\u9645\u4e0a\u662f\u4e00\u79cd\u8425\u9500\u7b56\u7565\uff0c\u65e8\u5728\u4e3a\u54c1\u724c\u5f62\u8c61\u589e\u6dfb\u66f4\u591a\u4ef7\u503c\u3002\u8fd9\u4e00\u7b56\u7565\u5728\u6d88\u8d39\u8005\u63a5\u89e6\u54c1\u724c\u7684\u8fc7\u7a0b\u4e2d\u8fd0\u7528\u611f\u5b98\u523a\u6fc0\uff0c\u4ee5\u5524\u8d77\u6d88\u8d39\u8005\u72ec\u7279\u7684\u60c5\u611f\u3001\u4f53\u9a8c\u548c\u611f\u53d7\u3002 \u8fd9\u4e9b\u611f\u5b98\u523a\u6fc0\u53ef\u4ee5\u4f53\u73b0\u5728\u4f01\u4e1a\u7684\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a \u89c6\u89c9\u8bc6\u522b \u89c6\u89c9\u8bc6\u522b\u5e94\u4e0e\u54c1\u724c\u7684\u6d88\u8d39\u8005\u753b\u50cf\u76f8\u5951\u5408\u3002\u4f8b\u5982\uff0c\u9762\u5411\u5e74\u8f7b\u7fa4\u4f53\u7684\u4ea7\u54c1\u5e94\u4ee5\u8f7b\u677e\u6d3b\u6cfc\u7684\u5f62\u8c61\u5448\u73b0\uff0c\u4ee5\u81ea\u7136\u3001\u968f\u6027\u7684\u65b9\u5f0f\u4e0e\u987e\u5ba2\u6c9f\u901a\u3002\u751a\u81f3\u8fdePOS \u7ec8\u7aef\u7684\u8bbe\u8ba1\u4e5f\u5e94\u4f20\u8fbe\u54c1\u724c\u8bc6\u522b\uff0c\u4ece\u800c\u5f71\u54cd\u8d2d\u4e70\u51b3\u7b56\u3002 \u7406\u5ff5 \u4e0e\u89c6\u89c9\u8bc6\u522b\u4e00\u6837\uff0c\u54c1\u724c\u7406\u5ff5\u4e5f\u5e94\u4e0e\u76ee\u6807\u53d7\u4f17\u76f8\u5173\u8054\u3002\u54c1\u724c\u7406\u5ff5\u662f\u8ba9\u987e\u5ba2\u8ba4\u540c\u54c1\u724c\u4e3b\u5f20\u7684\u8981\u7d20\u4e4b\u4e00\u3002\u5411\u53d7\u4f17\u4f20\u9012\u4f01\u4e1a\u7684\u4ef7\u503c\u89c2\u548c\u627f\u8bfa\uff0c\u624d\u80fd\u5efa\u7acb\u4fe1\u4efb\u3002\u8fd9\u662f\u54c1\u724c\u4f53\u9a8c\u7b56\u7565\u4e2d\u7684\u4e00\u9879\u57fa\u7840\u884c\u52a8\u3002 \u4eba\u6027\u5316\u670d\u52a1 \u8fd9\u79cd\u670d\u52a1\u81f4\u529b\u4e8e\u4e0e\u987e\u5ba2\u5efa\u7acb\u8d85\u8d8a\u7b80\u5355\u63a5\u5f85\u7684\u5173\u7cfb\u3002\u8fd9\u4e0d\u4ec5\u80fd\u63d0\u5347\u6d88\u8d39\u8005\u6ee1\u610f\u5ea6\u3001\u5efa\u7acb\u66f4\u6301\u4e45\u7684\u5173\u7cfb\uff0c\u8fd8\u80fd\u8ba9\u670d\u52a1\u66f4\u52a0\u5feb\u6377\u9ad8\u6548\uff1b \u521b\u65b0\u627f\u8bfa \u54c1\u724c\u5e94\u63d0\u51fa\u7b80\u5355\u6613\u61c2\u7684\u4e3b\u5f20\uff0c\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u80fd\u8ba9\u65e5\u5e38\u751f\u6d3b\u66f4\u4fbf\u5229\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002 \u8fd8\u6709\u5176\u4ed6\u56e0\u7d20\u4e5f\u80fd\u8ba9\u6d88\u8d39\u8005\u4f53\u9a8c\u53d8\u5f97\u72ec\u7279\u800c\u96be\u5fd8\uff0c\u4f8b\u5982\u4f01\u4e1a\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u6c9f\u901a\u65b9\u5f0f\u3001\u5177\u6709\u51b2\u51fb\u529b\u7684\u8425\u9500\u6d3b\u52a8\u548c\u63a8\u5e7f\uff0c\u751a\u81f3\u662f\u4ea7\u54c1\u672c\u8eab\u7684\u8bbe\u8ba1\u3002 \u54c1\u724c\u4f53\u9a8c\u5e38\u89c1\u7684\u505a\u6cd5\u662f\u5f00\u5c55\u4e00\u4e9b\u6d3b\u52a8\uff0c\u8ba9\u53d7\u4f17\u5728\u51b3\u5b9a\u8d2d\u4e70\u4ea7\u54c1\u6216\u670d\u52a1\u4e4b\u524d\u5c31\u80fd\u5148\u4e86\u89e3\u548c\u8bd5\u7528\u54c1\u724c\u3002\u8fd9\u6837\uff0c\u4ed6\u4eec\u5c31\u80fd\u786e\u8ba4\u4ea7\u54c1\u662f\u5426\u771f\u6b63\u6ee1\u8db3\u81ea\u5df1\u7684\u9700\u6c42\u3002 \u54c1\u724c\u4f53\u9a8c\u6d3b\u52a8\u80fd\u591f\u5e26\u6765\u6d1e\u5bdf\uff0c\u5e76\u5e2e\u52a9\u4f01\u4e1a\u9884\u6d4b\u987e\u5ba2\u884c\u4e3a\uff0c\u4ece\u800c\u4f18\u5316\u6d88\u8d39\u6d41\u7a0b\u3002\u6b64\u5916\uff0c\u54c1\u724c\u8fd8\u80fd\u501f\u6b64\u5411\u53d7\u4f17\u4f20\u9012\u81ea\u8eab\u8bc6\u522b\uff0c\u8ba9\u4e0e\u53d7\u4f17\u7684\u6c9f\u901a\u66f4\u52a0\u76f4\u63a5\uff0c\u5e76\u63d0\u5347\u54c1\u724c\u4e92\u52a8\u4e0e\u53c2\u4e0e\u5ea6\u3002 \u5982\u4f55\u5b9e\u65bd\u54c1\u724c\u4f53\u9a8c &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/brand-experience-guide-physical-digital-zh\/\" \/>\n<meta property=\"og:site_name\" content=\"The future of retail blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-13T13:06:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T15:08:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2019\/02\/271227-guia-brand-experience-aplicado-a-experiencia-fisica-e-digital.png\" \/>\n\t<meta property=\"og:image:width\" content=\"842\" \/>\n\t<meta property=\"og:image:height\" content=\"595\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alice Wonders\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Wonders\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/brand-experience-guide-physical-digital-zh\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/brand-experience-guide-physical-digital-zh\/\",\"name\":\"\u6307\u5357\uff1a\u54c1\u724c\u4f53\u9a8c\uff08Brand Experience\uff09\u5728\u7ebf\u4e0b\u4e0e\u6570\u5b57\u4f53\u9a8c\u4e2d\u7684\u5e94\u7528 - The future of retail blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\"},\"datePublished\":\"2019-02-13T13:06:02+00:00\",\"dateModified\":\"2026-10-19T15:08:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/brand-experience-guide-physical-digital-zh\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/brand-experience-guide-physical-digital-zh\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/brand-experience-guide-physical-digital-zh\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.alicewonders.ws\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u6307\u5357\uff1a\u54c1\u724c\u4f53\u9a8c\uff08Brand Experience\uff09\u5728\u7ebf\u4e0b\u4e0e\u6570\u5b57\u4f53\u9a8c\u4e2d\u7684\u5e94\u7528\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/\",\"name\":\"The future of retail blog\",\"description\":\"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\",\"name\":\"Alice Wonders\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"contentUrl\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"caption\":\"Alice Wonders\"},\"sameAs\":[\"http:\/\/www.alicewonders.ws\"],\"url\":\"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u6307\u5357\uff1a\u54c1\u724c\u4f53\u9a8c\uff08Brand Experience\uff09\u5728\u7ebf\u4e0b\u4e0e\u6570\u5b57\u4f53\u9a8c\u4e2d\u7684\u5e94\u7528 - The future of retail blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/brand-experience-guide-physical-digital-zh\/","og_locale":"pt_BR","og_type":"article","og_title":"\u6307\u5357\uff1a\u54c1\u724c\u4f53\u9a8c\uff08Brand Experience\uff09\u5728\u7ebf\u4e0b\u4e0e\u6570\u5b57\u4f53\u9a8c\u4e2d\u7684\u5e94\u7528 - The future of retail blog","og_description":"\u96f6\u552e\u5e02\u573a\u7684\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u8d62\u5f97\u6d88\u8d39\u8005\u7edd\u975e\u6613\u4e8b\u3002\u53ef\u4ee5\u8bf4\uff0c\u54c1\u724c\u7684\u987e\u5ba2\u65e9\u5df2\u4e0d\u518d\u53ea\u662f\u54c1\u724c\u5185\u5bb9\u7684\u88ab\u52a8\u53d7\u4f17\u3002\u5982\u4eca\uff0c\u54c1\u724c\u4e0e\u53d7\u4f17\u4e4b\u95f4\u7684\u6c9f\u901a\u662f\u53cc\u5411\u7684\uff1a\u6d88\u8d39\u8005\u4f1a\u4e92\u52a8\u3001\u53d1\u6d88\u606f\u3001\u56de\u7b54\u95ee\u9898\uff0c\u5728\u6574\u4e2a\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u53d8\u5f97\u66f4\u52a0\u4e3b\u52a8\u3002 \u8fd9\u79cd\u5ba2\u6237\u5173\u7cfb\u4e0a\u7684\u65b0\u53d8\u5316\uff0c\u5bf9\u8bb8\u591a\u4f01\u4e1a\u6765\u8bf4\u662f\u4e00\u9879\u6311\u6218\u2014\u2014\u5b83\u4eec\u8fd8\u6ca1\u6709\u610f\u8bc6\u5230\u54c1\u724c\u4f53\u9a8c\uff08Brand Experience\uff09\u7684\u529b\u91cf\uff0c\u751a\u81f3\u8fd8\u4e0d\u4e86\u89e3\u8fd9\u4e00\u6982\u5ff5\u5e94\u5982\u4f55\u6574\u4f53\u843d\u5730\u3002 \u57fa\u4e8e\u6b64\uff0c\u672c\u6587\u5c06\u4e3a\u4f60\u4ecb\u7ecd\u4ec0\u4e48\u662f\u54c1\u724c\u4f53\u9a8c\u3001\u5b83\u5bf9\u54c1\u724c\u6709\u4f55\u91cd\u8981\u610f\u4e49\uff0c\u5e76\u5c55\u793a\u5982\u4f55\u5728\u4f01\u4e1a\u4f7f\u7528\u7684\u5b9e\u4f53\u548c\u6570\u5b57\u6e20\u9053\u4e2d\uff08\u5355\u72ec\u6216\u534f\u540c\uff09\u52a0\u4ee5\u8fd0\u7528\u3002\u8fd9\u4e00\u5207\u90fd\u662f\u4e3a\u4e86\u5e2e\u52a9\u4f60\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u8fd9\u4e00\u8bdd\u9898\uff0c\u5e76\u601d\u8003\u4e3a\u4ec0\u4e48\u5b83\u662f\u54c1\u724c\u5728\u5f53\u524d\u5e02\u573a\u73af\u5883\u4e2d\u751f\u5b58\u4e0b\u53bb\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01 \u4ec0\u4e48\u662f\u54c1\u724c\u4f53\u9a8c \u5c3d\u7ba1\u5f88\u591a\u4eba\u628a\u54c1\u724c\u4f53\u9a8c\u89c6\u4e3a\u4e00\u79cd\u5de5\u5177\uff0c\u4f46\u5b83\u5b9e\u9645\u4e0a\u662f\u4e00\u79cd\u8425\u9500\u7b56\u7565\uff0c\u65e8\u5728\u4e3a\u54c1\u724c\u5f62\u8c61\u589e\u6dfb\u66f4\u591a\u4ef7\u503c\u3002\u8fd9\u4e00\u7b56\u7565\u5728\u6d88\u8d39\u8005\u63a5\u89e6\u54c1\u724c\u7684\u8fc7\u7a0b\u4e2d\u8fd0\u7528\u611f\u5b98\u523a\u6fc0\uff0c\u4ee5\u5524\u8d77\u6d88\u8d39\u8005\u72ec\u7279\u7684\u60c5\u611f\u3001\u4f53\u9a8c\u548c\u611f\u53d7\u3002 \u8fd9\u4e9b\u611f\u5b98\u523a\u6fc0\u53ef\u4ee5\u4f53\u73b0\u5728\u4f01\u4e1a\u7684\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a \u89c6\u89c9\u8bc6\u522b \u89c6\u89c9\u8bc6\u522b\u5e94\u4e0e\u54c1\u724c\u7684\u6d88\u8d39\u8005\u753b\u50cf\u76f8\u5951\u5408\u3002\u4f8b\u5982\uff0c\u9762\u5411\u5e74\u8f7b\u7fa4\u4f53\u7684\u4ea7\u54c1\u5e94\u4ee5\u8f7b\u677e\u6d3b\u6cfc\u7684\u5f62\u8c61\u5448\u73b0\uff0c\u4ee5\u81ea\u7136\u3001\u968f\u6027\u7684\u65b9\u5f0f\u4e0e\u987e\u5ba2\u6c9f\u901a\u3002\u751a\u81f3\u8fdePOS \u7ec8\u7aef\u7684\u8bbe\u8ba1\u4e5f\u5e94\u4f20\u8fbe\u54c1\u724c\u8bc6\u522b\uff0c\u4ece\u800c\u5f71\u54cd\u8d2d\u4e70\u51b3\u7b56\u3002 \u7406\u5ff5 \u4e0e\u89c6\u89c9\u8bc6\u522b\u4e00\u6837\uff0c\u54c1\u724c\u7406\u5ff5\u4e5f\u5e94\u4e0e\u76ee\u6807\u53d7\u4f17\u76f8\u5173\u8054\u3002\u54c1\u724c\u7406\u5ff5\u662f\u8ba9\u987e\u5ba2\u8ba4\u540c\u54c1\u724c\u4e3b\u5f20\u7684\u8981\u7d20\u4e4b\u4e00\u3002\u5411\u53d7\u4f17\u4f20\u9012\u4f01\u4e1a\u7684\u4ef7\u503c\u89c2\u548c\u627f\u8bfa\uff0c\u624d\u80fd\u5efa\u7acb\u4fe1\u4efb\u3002\u8fd9\u662f\u54c1\u724c\u4f53\u9a8c\u7b56\u7565\u4e2d\u7684\u4e00\u9879\u57fa\u7840\u884c\u52a8\u3002 \u4eba\u6027\u5316\u670d\u52a1 \u8fd9\u79cd\u670d\u52a1\u81f4\u529b\u4e8e\u4e0e\u987e\u5ba2\u5efa\u7acb\u8d85\u8d8a\u7b80\u5355\u63a5\u5f85\u7684\u5173\u7cfb\u3002\u8fd9\u4e0d\u4ec5\u80fd\u63d0\u5347\u6d88\u8d39\u8005\u6ee1\u610f\u5ea6\u3001\u5efa\u7acb\u66f4\u6301\u4e45\u7684\u5173\u7cfb\uff0c\u8fd8\u80fd\u8ba9\u670d\u52a1\u66f4\u52a0\u5feb\u6377\u9ad8\u6548\uff1b \u521b\u65b0\u627f\u8bfa \u54c1\u724c\u5e94\u63d0\u51fa\u7b80\u5355\u6613\u61c2\u7684\u4e3b\u5f20\uff0c\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u80fd\u8ba9\u65e5\u5e38\u751f\u6d3b\u66f4\u4fbf\u5229\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002 \u8fd8\u6709\u5176\u4ed6\u56e0\u7d20\u4e5f\u80fd\u8ba9\u6d88\u8d39\u8005\u4f53\u9a8c\u53d8\u5f97\u72ec\u7279\u800c\u96be\u5fd8\uff0c\u4f8b\u5982\u4f01\u4e1a\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u6c9f\u901a\u65b9\u5f0f\u3001\u5177\u6709\u51b2\u51fb\u529b\u7684\u8425\u9500\u6d3b\u52a8\u548c\u63a8\u5e7f\uff0c\u751a\u81f3\u662f\u4ea7\u54c1\u672c\u8eab\u7684\u8bbe\u8ba1\u3002 \u54c1\u724c\u4f53\u9a8c\u5e38\u89c1\u7684\u505a\u6cd5\u662f\u5f00\u5c55\u4e00\u4e9b\u6d3b\u52a8\uff0c\u8ba9\u53d7\u4f17\u5728\u51b3\u5b9a\u8d2d\u4e70\u4ea7\u54c1\u6216\u670d\u52a1\u4e4b\u524d\u5c31\u80fd\u5148\u4e86\u89e3\u548c\u8bd5\u7528\u54c1\u724c\u3002\u8fd9\u6837\uff0c\u4ed6\u4eec\u5c31\u80fd\u786e\u8ba4\u4ea7\u54c1\u662f\u5426\u771f\u6b63\u6ee1\u8db3\u81ea\u5df1\u7684\u9700\u6c42\u3002 \u54c1\u724c\u4f53\u9a8c\u6d3b\u52a8\u80fd\u591f\u5e26\u6765\u6d1e\u5bdf\uff0c\u5e76\u5e2e\u52a9\u4f01\u4e1a\u9884\u6d4b\u987e\u5ba2\u884c\u4e3a\uff0c\u4ece\u800c\u4f18\u5316\u6d88\u8d39\u6d41\u7a0b\u3002\u6b64\u5916\uff0c\u54c1\u724c\u8fd8\u80fd\u501f\u6b64\u5411\u53d7\u4f17\u4f20\u9012\u81ea\u8eab\u8bc6\u522b\uff0c\u8ba9\u4e0e\u53d7\u4f17\u7684\u6c9f\u901a\u66f4\u52a0\u76f4\u63a5\uff0c\u5e76\u63d0\u5347\u54c1\u724c\u4e92\u52a8\u4e0e\u53c2\u4e0e\u5ea6\u3002 \u5982\u4f55\u5b9e\u65bd\u54c1\u724c\u4f53\u9a8c &hellip;","og_url":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/brand-experience-guide-physical-digital-zh\/","og_site_name":"The future of retail blog","article_published_time":"2019-02-13T13:06:02+00:00","article_modified_time":"2026-10-19T15:08:27+00:00","og_image":[{"width":842,"height":595,"url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2019\/02\/271227-guia-brand-experience-aplicado-a-experiencia-fisica-e-digital.png","type":"image\/png"}],"author":"Alice Wonders","twitter_card":"summary","twitter_misc":{"Written by":"Alice Wonders"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/brand-experience-guide-physical-digital-zh\/","url":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/brand-experience-guide-physical-digital-zh\/","name":"\u6307\u5357\uff1a\u54c1\u724c\u4f53\u9a8c\uff08Brand Experience\uff09\u5728\u7ebf\u4e0b\u4e0e\u6570\u5b57\u4f53\u9a8c\u4e2d\u7684\u5e94\u7528 - The future of retail blog","isPartOf":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#website"},"datePublished":"2019-02-13T13:06:02+00:00","dateModified":"2026-10-19T15:08:27+00:00","author":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452"},"breadcrumb":{"@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/brand-experience-guide-physical-digital-zh\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/brand-experience-guide-physical-digital-zh\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/brand-experience-guide-physical-digital-zh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.alicewonders.ws\/blog\/"},{"@type":"ListItem","position":2,"name":"\u6307\u5357\uff1a\u54c1\u724c\u4f53\u9a8c\uff08Brand Experience\uff09\u5728\u7ebf\u4e0b\u4e0e\u6570\u5b57\u4f53\u9a8c\u4e2d\u7684\u5e94\u7528"}]},{"@type":"WebSite","@id":"https:\/\/www.alicewonders.ws\/blog\/#website","url":"https:\/\/www.alicewonders.ws\/blog\/","name":"The future of retail blog","description":"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452","name":"Alice Wonders","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","contentUrl":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","caption":"Alice Wonders"},"sameAs":["http:\/\/www.alicewonders.ws"],"url":"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/"}]}},"_links":{"self":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3398"}],"collection":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/comments?post=3398"}],"version-history":[{"count":1,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3398\/revisions"}],"predecessor-version":[{"id":4364,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3398\/revisions\/4364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media\/1425"}],"wp:attachment":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media?parent=3398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/categories?post=3398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/tags?post=3398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}