{"id":3397,"date":"2019-08-30T12:03:16","date_gmt":"2019-08-30T15:03:16","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2019\/08\/30\/bring-customer-service-trends-business\/"},"modified":"2019-08-30T12:03:16","modified_gmt":"2019-08-30T15:03:16","slug":"bring-customer-service-trends-business","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2019\/08\/30\/bring-customer-service-trends-business\/","title":{"rendered":"How to Bring Customer Service Trends into Your Business"},"content":{"rendered":"

You could say that customer service is the soul of a business. Having a well-established business is pointless without good service; it certainly won’t succeed. To better understand how to deliver good service in your business, you first need to understand your target audience. <\/span><\/p>\n

Have you heard of a persona? Well then! It’s nothing more than a fictional character with certain characteristics, such as age, marital status, occupation, monthly income, interests, and any other information that’s relevant about your potential audience. A persona serves to guide a business’s projects, because once you’ve defined a character to represent your potential audience, it becomes much easier to focus your efforts on getting results. <\/span><\/p>\n

You need to identify the audience you want to reach and the characteristics they have in common; that way, you can create your persona. With a persona, developing any project becomes easier, since it was built around the interests of your potential audience.<\/span><\/p>\n

Persona defined, on to the next step! Once you’ve defined your persona, it becomes easier to understand which type of service fits best. This decision is entirely tied to the type of business and the customers you’ll be serving. With that in mind, there are different types of service, which can be more formal, more laid-back, or personalized.<\/span><\/p>\n

So, what are the customer service trends? <\/span><\/h2>\n

Below, we’ll go into a bit more detail on how to put into practice some points that are extremely important for your business’s success through good customer service. Check out the tips! <\/span><\/p>\n

Train your team<\/span><\/h3>\n

It’s very important for the entire team to be engaged and to understand the business’s service model, which was defined based on the company’s goals and the desired audience. To that end, there are companies that specialize in delivering training and certified courses for your employees. <\/span><\/p>\n

Set a standard <\/span><\/h3>\n

It’s very important to have a defined service model; that way, every employee can follow a standard approach with every customer. This standardization is extremely important, because it reduces risk and makes customers notice how organized the place and the staff are. One example is selling an <\/span>orthodontic plan<\/span><\/a>: in this case, it’s important to develop a standard script for approaching patients, just as you would when selling a beauty product or any other type of product or service you offer. <\/span><\/p>\n

Invest in your layout<\/span><\/h3>\n

A location’s visual communication is very important and is part of the service experience, because you need to think about the entire context the customer will be in. Customer service covers many things beyond the interaction itself, which is why a harmonious environment is essential to make the experience even more pleasant. Many businesses invest in custom d\u00e9cor, and it makes all the difference. Believe it! <\/span><\/p>\n

Adopt personalized service<\/span><\/h3>\n

One thing is certain: customers love to feel special. That’s why betting on personalized service is a great trend to bring to your business. This approach aims to build a relationship with the customer, bringing them closer.<\/span><\/p>\n

Let’s stick with the example of selling an orthodontic plan: instead of focusing on the sale, the professional shares informational materials with tips on how to take care of oral health, all in a very personal way, addressing the customer by name. This helps strengthen the relationship and makes the customer feel cared for. <\/span><\/p>\n

Offer promotions or giveaways <\/span><\/h3>\n

Who doesn’t love a promotion, right? Beyond wanting to sell, it’s essential to keep your customer happy. In the case of a company that sells an <\/span>Orthodontic Plan<\/span><\/a>, the professional can reach out to offer exclusive promotions to their customer, such as a promotional family package, for example, along with other business opportunities. <\/span><\/p>\n

Bet on technology <\/span><\/h3>\n

It’s important to understand your industry and what’s most cutting-edge in it. Technology is increasingly present and helps speed up and simplify processes. However, while it’s important to apply technology, you shouldn’t forget about personal relationships, because depending on the case, technological processes can create a colder relationship with your customer. <\/span><\/p>\n

You need to blend technology and personal service. Going back to selling an orthodontic plan, it’s possible to sell this service using technology alone, but it’s important to have humanized procedures that bring the customer closer. That way, beyond making the sale, you can build their loyalty. <\/span><\/p>\n

It’s time to innovate <\/span><\/h2>\n

How about applying the trends above to your business? Regardless of your industry, whether you’re a company that sells orthodontic plans, beauty products, or even one that offers a specific service, it’s essential to think about how to provide good service to your customers.<\/span><\/p>\n

Business trends are constantly evolving, which is why it’s important to stay on top of everything that’s happening so you can offer your customers the latest in your industry, and customer service is no exception! The dental industry, for example, is a broad market that seeks to invest in new service models and procedures to satisfy its customers even more while, at the same time, expanding its business. <\/span><\/p>\n

A very effective approach in this industry is to expand the services offered, which is why many professionals look to offer different forms of service, such as care through an <\/span>orthodontic plan<\/span><\/a>, which helps grow the professional’s client base and, at the same time, benefits patients in every way. <\/span><\/p>\n

Content Producer Let\u00edcia Eleut\u00e9rio <\/span><\/p>\n

She holds a bachelor’s degree in Languages and Literature from UNIFESP and has experience in content creation, copyediting, translation (PT-EN), and interpreting. With a personal project in freestyle embroidery, she always seeks to combine the art of images with the art of words.<\/span><\/p>\n

Check out Ideal Odonto’s channels: <\/span>website,<\/span><\/a> facebook <\/span><\/a>and <\/span>instagram<\/span><\/a> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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