{"id":3393,"date":"2019-01-07T13:09:51","date_gmt":"2019-01-07T16:09:51","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3393"},"modified":"2026-10-19T12:08:32","modified_gmt":"2026-10-19T15:08:32","slug":"ultimate-guide-trade-marketing-management-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/01\/07\/ultimate-guide-trade-marketing-management-zh\/","title":{"rendered":"\u6e20\u9053\u8425\u9500\u7ba1\u7406\u7ec8\u6781\u6307\u5357"},"content":{"rendered":"<p>\u5e02\u573a\u5728\u4e0d\u65ad\u81ea\u6211\u9769\u65b0\uff0c\u4ee5\u4fbf\u7406\u89e3\u5e76\u6ee1\u8db3\u73b0\u4ee3\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002\u800c\u8fd9\u6b63\u662f\u4fc3\u4f7f\u9500\u552e\u548c\u8425\u9500\u4e13\u4e1a\u4eba\u58eb\u4e0d\u65ad\u63d0\u5347\u4e13\u4e1a\u77e5\u8bc6\u3001\u5f00\u53d1\u65b0\u6280\u5de7\u4ee5\u5e94\u5bf9\u8fd9\u4e9b\u53d8\u5316\u7684\u4e3b\u8981\u56e0\u7d20\u4e4b\u4e00\u3002<\/p>\n<p>\u8bdd\u867d\u5982\u6b64\uff0c\u6e20\u9053\u8425\u9500\uff08trade 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SPS \u5f00\u5c55\u7684\u4e00\u9879<a href=\"http:\/\/www.spcbrasil.org.br\/uploads\/st_imprensa\/release_uso_do_credito_comportamento_v8.pdf\" target=\"_blank\" rel=\"noopener\">\u8c03\u67e5<\/a>\uff0c\u7ea6 52% \u7684\u5df4\u897f\u4eba\u4f1a\u8fdb\u884c\u51b2\u52a8\u6d88\u8d39\u3002\u8003\u8651\u5230\u8fd9\u4e00\u70b9\uff0c\u5728 POS 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marketing\uff09\u7ba1\u7406\u8fdc\u4e0d\u6b62\u4e8e\u6b64\u3002<\/p>\n<p>\u6709\u65f6\uff0c\u90a3\u4e9b\u770b\u4f3c\u7b80\u5355\u7684\u7ec6\u8282\uff0c\u6070\u6070\u662f\u5f3a\u5316\u54c1\u724c\u5b9a\u4f4d\u7684\u5173\u952e\u6240\u5728\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\u670d\u52a1\u8d28\u91cf\uff1a\u63d0\u4f9b\u5feb\u901f\u3001\u4e13\u4e1a\u7684\u670d\u52a1\uff0c\u6ee1\u8db3\u5ba2\u6237\u7684\u9700\u6c42\u5e76\u89e3\u7b54\u5176\u7591\u95ee\uff1b<\/li>\n<li>\u514d\u8fd0\u8d39\uff1a\u5c3d\u7ba1\u8fd9\u53ea\u662f\u4e00\u9879\u57fa\u7840\u4f18\u60e0\uff0c\u4f46\u4ece\u6d88\u8d39\u8005\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u4ec5\u4ec5\u662f\u201c\u7701\u94b1\u201d\u7684\u611f\u89c9\u5c31\u80fd\u4e3a\u8d2d\u7269\u4f53\u9a8c\u589e\u6dfb\u6b63\u9762\u4ef7\u503c\uff1b<\/li>\n<li>\u4f1a\u5458\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff1a\u4e3a\u7279\u6b8a\u5ba2\u6237\u63d0\u4f9b\u4e13\u5c5e\u6298\u6263\u548c\u798f\u5229\uff0c\u662f<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3196\" target=\"_blank\" rel=\"noopener\">\u96f6\u552e\u4e1a\u7684\u738b\u724c<\/a>\u4e4b\u4e00\uff0c\u4e5f\u662f\u4e00\u9879\u51fa\u8272\u7684\u901a\u8def\u8425\u9500\u7b56\u7565\uff1b<\/li>\n<li>\u7b80\u5316\u6362\u8d27\u4e0e\u9000\u8d27\u653f\u7b56\uff1a\u7e41\u7410\u7684\u6d41\u7a0b\u4f1a\u5728\u591a\u5927\u7a0b\u5ea6\u4e0a\u635f\u5bb3\u4f01\u4e1a\u4fe1\u8a89\uff0c\u8fd9\u4e00\u70b9\u65e0\u9700\u8d58\u8a00\uff0c\u5c24\u5176\u662f\u5728\u5982\u4eca\uff0c\u6d88\u8d39\u8005\u5bf9\u6240\u8d2d\u54c1\u724c\u7684\u8981\u6c42\u8d8a\u6765\u8d8a\u9ad8\uff1b<\/li>\n<li>\u7269\u6d41\u8ddf\u8e2a\u53ca\u8ba2\u5355\u72b6\u6001\u67e5\u8be2\uff1b<\/li>\n<li>\u591a\u6837\u5316\u7684\u914d\u9001\u9009\u62e9\u4e0e\u5feb\u901f\u4ea4\u4ed8\uff1a\u8fd9\u786e\u5b9e\u662f\u4e00\u9879\u7ade\u4e89\u4f18\u52bf\uff1b<\/li>\n<li>\u4fbf\u6377\u7684\u652f\u4ed8\u65b9\u5f0f\uff1a\u8bf7\u8bb0\u4f4f\uff0c\u6bcf\u4f4d\u5ba2\u6237\u7684\u8d22\u52a1\u72b6\u51b5\u5404\u4e0d\u76f8\u540c\uff0c\u56e0\u6b64\u9700\u8981\u8ba9\u652f\u4ed8\u65b9\u5f0f\u66f4\u52a0\u666e\u60e0\uff1b<\/li>\n<li>\u786e\u4fdd\u5546\u54c1\u5b89\u5168\u7684\u5305\u88c5\uff1a\u8fd9\u4f53\u73b0\u4e86\u4f01\u4e1a\u5bf9\u5ba2\u6237\u7684\u7528\u5fc3\u4e0e\u5173\u6000\uff1b<\/li>\n<li>\u5546\u54c1\u5e93\u5b58\u5145\u8db3\uff1a\u59cb\u7ec8\u4fdd\u6301\u5e93\u5b58\u4fe1\u606f\u66f4\u65b0\uff0c\u907f\u514d\u8ba9\u987e\u5ba2\u6251\u7a7a\uff0c\u8fdb\u800c\u635f\u5bb3\u4f01\u4e1a\u5f62\u8c61\u3002<\/li>\n<\/ul>\n<h3>\u57f9\u8bad\u60a8\u7684\u56e2\u961f<\/h3>\n<p>\u5728\u5411\u7ec8\u7aef\u6d88\u8d39\u8005\u63d0\u4f9b\u6700\u4f73\u4ea7\u54c1\u6216\u670d\u52a1\u65f6\uff0c\u96f6\u552e\u9500\u552e\u56e2\u961f\u5c31\u50cf\u771f\u6b63\u7684\u4e00\u7ebf\u90e8\u961f\u3002\u56e0\u6b64\uff0c\u5145\u5206\u5229\u7528\u4ed6\u4eec\u5bf9\u9500\u552e\u7ec8\u7aef\u7684\u6838\u5fc3\u89c1\u89e3\uff0c\u4ee5\u52a9\u529b\u54c1\u724c\u7684\u957f\u671f\u53d1\u5c55\uff0c\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u6240\u4ee5\uff0c\u8bf7\u6295\u8d44\u4e8e\u76f8\u5173\u8bfe\u7a0b\u548c\u57f9\u8bad\uff0c\u4ee5\u900f\u660e\u3001\u52a1\u5b9e\u7684\u65b9\u5f0f\u5411\u6240\u6709\u76f8\u5173\u4eba\u5458\u4ecb\u7ecd\u6240\u552e\u89e3\u51b3\u65b9\u6848\u7684\u529f\u80fd\u4e0e\u5dee\u5f02\u5316\u4f18\u52bf\u3002\u8fd9\u4e00\u4e3e\u63aa\u5c06\u6709\u52a9\u4e8e\u63d0\u5347\u56e2\u961f\u5728\u5b9e\u73b0\u5236\u9020\u5546\u76ee\u6807\u65f6\u7684\u6295\u5165\u5ea6\uff0c\u5f62\u6210\u4e00\u79cd<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3340\" target=\"_blank\" rel=\"noopener\">\u96f6\u552e\u4e0e\u5de5\u4e1a\u4e4b\u95f4\u7684\u534f\u4f5c<\/a>\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u8fd8\u5e94\u63a8\u52a8\u5e02\u573a\u56e2\u961f\u4e0e\u9500\u552e\u8d1f\u8d23\u4eba\u4e4b\u95f4\u7684\u4f1a\u8bae\u4e0e\u8054\u5408\u884c\u52a8\u3002\u60a8\u7684\u89c4\u5212\u8d8a\u6e05\u6670\u3001\u8d8a\u534f\u8c03\u4e00\u81f4\uff0c\u5ba2\u6237\u5c31\u8d8a\u4f1a\u8ba4\u540c\u4e0e\u60a8\u7684\u4f01\u4e1a\u5efa\u7acb\u4fe1\u4efb\u5173\u7cfb\u7684\u5fc5\u8981\u6027\u3002<\/p>\n<p>\u5728\u8fd9\u65b9\u9762\u8fd0\u7528\u901a\u8def\u8425\u9500\u7ba1\u7406\u7684\u4e00\u4e9b\u65b9\u5f0f\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u542f\u7528\u4fc3\u9500\u5458\uff1b<\/li>\n<li>\u57f9\u8bad\u9500\u552e\u4eba\u5458\uff1b<\/li>\n<li>\u5546\u54c1\u9648\u5217\uff08merchandising\uff09\uff1b<\/li>\n<li>\u4fc3\u9500\u8425\u9500\u6d3b\u52a8\u3002<\/li>\n<\/ul>\n<h3>\u5236\u5b9a\u6218\u7565\u89c4\u5212<\/h3>\n<p>\u4e3a\u4e86\u786e\u4fdd\u60a8\u7684\u54c1\u724c\u80fd\u591f\u5438\u5f15\u5206\u9500\u5546\uff0c\u9488\u5bf9\u63a8\u5e7f\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u8425\u9500\u7b56\u7565\u5236\u5b9a\u4e00\u5957\u6218\u7565\u89c4\u5212\u975e\u5e38\u91cd\u8981\u3002<\/p>\n<p>\u6211\u4eec\u60f3\u8bf4\u7684\u662f\uff0c\u91cd\u8981\u7684\u662f\u5728\u7ec8\u7aef\u5ba2\u6237\u548c\u5236\u9020\u5546\u90fd\u4f1a\u63a5\u89e6\u7684\u5404\u7c7b\u4f20\u64ad\u6e20\u9053\u4e0e\u5a92\u4f53\u4e0a\u5f00\u5c55\u6d3b\u52a8\uff0c\u4f8b\u5982\u793e\u4ea4\u5a92\u4f53\u3002<\/p>\n<p>\u540c\u65f6\uff0c\u8fd8\u9700\u8981\u501f\u52a9\u591a\u5a92\u4f53\u5c55\u793a\u6765\u6fc0\u53d1\u6d88\u8d39\u8005\u7684\u4e92\u52a8\u3002\u53ea\u8981\u6761\u4ef6\u5141\u8bb8\uff0c\u5c31\u5e94\u53c2\u52a0\u4e0e\u60a8\u6240\u5728\u7ec6\u5206\u5e02\u573a\u76f8\u5173\u7684\u5c55\u4f1a\u548c\u6d3b\u52a8\uff0c\u4ee5\u5ba3\u4f20\u60a8\u7684\u54c1\u724c\u3002\u514d\u8d39\u8bd5\u7528\u88c5\u4e5f\u662f\u8ba9\u5ba2\u6237\u548c\u5206\u9500\u5546\u4e86\u89e3\u60a8\u4ea7\u54c1\u54c1\u8d28\u7684\u7edd\u4f73\u65b9\u5f0f\u3002<\/p>\n<p>\u57fa\u4e8e\u8fd9\u4e9b\u4e3e\u63aa\uff0c\u60a8\u5c31\u80fd\u505a\u597d\u4e00\u540d\u4f18\u79c0\u901a\u8def\u8425\u9500\u5206\u6790\u5e08\u7684\u5de5\u4f5c\uff0c\u786e\u4fdd\u670d\u52a1\u7684\u6548\u7387\u548c\u8d28\u91cf\uff0c\u5f53\u7136\uff0c\u8fd8\u6709\u51fa\u8272\u7684\u8f6c\u5316\u7387\u3002<\/p>\n<h3>\u91cd\u89c6\u4eba\u5458\u7ba1\u7406\uff0c\u8425\u9020\u8212\u9002\u7684\u73af\u5883<\/h3>\n<p>\u6253\u9020\u4e00\u4e2a\u8ba9\u5458\u5de5\u4e50\u4e8e\u5de5\u4f5c\u7684\u73af\u5883\uff0c\u662f\u4eba\u5458\u7ba1\u7406\u7684\u6700\u4f73\u5b9e\u8df5\u4e4b\u4e00\uff0c\u56e0\u4e3a\u8fd9\u80fd\u6fc0\u52b1\u5458\u5de5\u5bf9\u4f01\u4e1a\u4ea7\u751f\u8ba4\u540c\u611f\u3001\u5168\u529b\u4ee5\u8d74\uff0c\u8ffd\u6c42\u6700\u4f73\u6210\u679c\u3002<\/p>\n<p>\u8fd8\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u5f53 POS \u662f\u4e00\u4e2a\u8212\u9002\u3001\u8ba9\u987e\u5ba2\u611f\u5230\u81ea\u5728\u7684\u73af\u5883\u65f6\uff0c\u987e\u5ba2\u81ea\u7136\u503e\u5411\u4e8e\u5728\u5e97\u5185\u505c\u7559\u66f4\u957f\u65f6\u95f4\uff0c\u800c\u8fd9\u6b63\u662f\u5927\u591a\u6570\u51b2\u52a8\u6027\u8d2d\u4e70\u901a\u5e38\u53d1\u751f\u7684\u65f6\u523b\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u95e8\u5e97\u8bbe\u8ba1\u5e94\u517c\u5177\u529f\u80fd\u6027\u3001\u5438\u5f15\u529b\u548c\u4eb2\u548c\u529b\u3002\u8bf7\u4ece\u9500\u552e\u7ec8\u7aef\u7684\u89c6\u89c9\u8bc6\u522b\uff0c\u5230\u7167\u660e\u3001\u88c5\u9970\u548c\u6c1b\u56f4\u8425\u9020\uff0c\u518d\u5230\u95e8\u9762\u989c\u8272\u548c\u80cc\u666f\u97f3\u4e50\u7b49\u65b9\u65b9\u9762\u9762\u8fdb\u884c\u8003\u91cf\u3002<\/p>\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u54c1\u724c\u7684\u5546\u54c1\u9648\u5217\u5e76\u975e\u4e00\u671d\u4e00\u5915\u5c31\u80fd\u5efa\u6210\u3002\u4e00\u5957\u901a\u8def\u7ba1\u7406\u89c4\u5212\u5fc5\u987b\u987e\u53ca\u6bcf\u4e00\u4e2a\u7ec6\u8282\uff0c\u6db5\u76d6\u4ece\u533a\u57df\u5e03\u5c40\u3001\u5546\u54c1\u9648\u5217\uff0c\u5230\u7ec8\u7aef\u6d88\u8d39\u8005\u5728 POS \u5185\u7684\u52a8\u7ebf\u3002<\/p>\n<h3>\u4f7f\u7528\u6700\u597d\u7684\u5de5\u5177<\/h3>\n<p>\u6b63\u5982\u8425\u9500\u4f1a\u7d27\u8ddf\u6240\u6709\u884c\u4e3a\u4e0e\u6d88\u8d39\u8d8b\u52bf\u4e00\u6837\uff0c\u901a\u8def\u8425\u9500\u540c\u6837\u5728\u4e0d\u65ad\u66f4\u65b0\uff0c\u5c24\u5176\u662f\u5728\u6570\u5b57\u73af\u5883\u4e2d\u7684\u5b9e\u9645\u5e94\u7528\u65b9\u9762\u3002<\/p>\n<p>\u6bd5\u7adf\uff0c\u4e92\u8054\u7f51\u662f\u63a8\u52a8\u901a\u8def\u7b56\u7565\u53d8\u9769\u7684\u56e0\u7d20\u4e4b\u4e00\uff0c\u56e0\u4e3a\u5b83\u6539\u53d8\u4e86\u4eba\u4eec\u5f7c\u6b64\u4e4b\u95f4\u7684\u4e92\u52a8\u65b9\u5f0f\uff0c\u4ee5\u53ca\u4eba\u4eec\u4e0e\u6240\u6d88\u8d39\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u54c1\u724c\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u8fd9\u662f\u56e0\u4e3a\uff0c\u968f\u7740\u7f51\u7edc\u63a5\u5165\u548c\u7535\u5b50\u8bbe\u5907\u2014\u2014\u7535\u8111\u3001\u5e73\u677f\u7535\u8111\u548c\u667a\u80fd\u624b\u673a\u2014\u2014\u7684\u666e\u53ca\uff0c\u65b0\u7684\u5546\u4e1a\u673a\u4f1a\u4e0d\u65ad\u6d8c\u73b0\u3002<\/p>\n<p>\u5728\u8fd9\u4e00\u80cc\u666f\u4e0b\uff0c\u8fd0\u7528\u96c6\u5ba2\u5f0f\u901a\u8def\u8425\u9500\uff08inbound trade\uff09\u7406\u5ff5\uff0c\u5e76\u501f\u52a9<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3292\" target=\"_blank\" rel=\"noopener\">\u79d1\u6280\u5de5\u5177<\/a>\u63a8\u52a8\u8fd9\u4e00\u8fc7\u7a0b\uff0c\u5c31\u610f\u5473\u7740\u901a\u8fc7\u4e3a\u60a8\u7684\u7528\u6237\u753b\u50cf\u5236\u4f5c\u9ad8\u8d28\u91cf\u4e14\u76f8\u5173\u7684\u6570\u5b57\u5185\u5bb9\uff0c\u786e\u4fdd\u6d88\u8d39\u8005\u88ab\u5438\u5f15\u5230\u60a8\u7684\u4e1a\u52a1\u4e2d\u6765\u3002<\/p>\n<p>\u4e0e\u5e7f\u64ad\u3001\u62a5\u7eb8\uff08\u5370\u5237\u54c1\uff09\u548c\u7535\u89c6\u7b49\u4f20\u7edf\u5a92\u4f53\u7684\u5e38\u89c1\u60c5\u51b5\u4e0d\u540c\uff0c\u5728\u6570\u5b57\u5a92\u4f53\u4e0a\uff0c\u5ba2\u6237\u662f\u81ea\u53d1\u5730\u88ab\u5438\u5f15\u53bb\u6d88\u8d39\u60a8\u7684\u54c1\u724c\u6240\u63d0\u4f9b\u7684\u5185\u5bb9\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u6211\u4eec\u53ef\u4ee5\u8bf4\uff0c\u96c6\u5ba2\u5f0f\u901a\u8def\u8425\u9500\u8ba9\u6d88\u8d39\u8005\u4e3b\u52a8\u627e\u4e0a\u60a8\u7684\u4f01\u4e1a\uff0c\u800c\u4e0d\u662f\u53cd\u8fc7\u6765\uff0c\u4ece\u800c\u5b9e\u73b0\u53d7\u4f17\u8ba4\u540c\u4e0e\u7ec6\u5206\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u8fd9\u5c31\u50cf\u662f\u8fdb\u884c\u4e00\u6b21\u7b5b\u9009\uff0c\u53ea\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\uff08\u5373\u90a3\u4e9b\u771f\u6b63\u6709\u53ef\u80fd\u5b8c\u6210\u8d2d\u4e70\u7684\u4eba\uff09\u3002<\/p>\n<p>\u4e3a\u6b64\uff0c\u4ee5\u4e0b\u51e0\u70b9\u975e\u5e38\u91cd\u8981\uff1a<\/p>\n<ul>\n<li>\u901a\u8fc7\u76f8\u5173\u5185\u5bb9\u5efa\u7acb\u826f\u597d\u7684\u7ebf\u4e0a\u5173\u7cfb\uff0c\u4e3a\u54c1\u724c\u6811\u7acb\u6743\u5a01\uff1b<\/li>\n<li>\u4e86\u89e3\u5206\u9500\u5546\u3001\u7ecf\u9500\u5546\u548c\u7ec8\u7aef\u5ba2\u6237\u7684\u8d2d\u4e70\u5174\u8da3\uff1b<\/li>\n<li>\u5145\u5206\u5229\u7528\u4e92\u8054\u7f51\u6240\u63d0\u4f9b\u7684\u7cbe\u51c6\u7ec6\u5206\u80fd\u529b\uff0c\u670d\u52a1\u4e8e\u60a8\u7684\u5ba2\u6237\u5173\u7cfb\u7b56\u7565\uff0c\u8fdb\u800c\u63d0\u5347\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002<\/li>\n<\/ul>\n<h3>\u5bc6\u5207\u5173\u6ce8\u8d8b\u52bf<\/h3>\n<p>\u57fa\u4e8e\u6211\u4eec\u5230\u76ee\u524d\u4e3a\u6b62\u4ecb\u7ecd\u7684\u6240\u6709\u5efa\u8bae\uff0c\u5173\u6ce8\u8d8b\u52bf\u53ea\u662f\u6c34\u5230\u6e20\u6210\u7684\u7ed3\u679c\u3002\u6bd5\u7adf\uff0c\u5728\u5206\u6790\u54c1\u724c\u7ade\u4e89\u5bf9\u624b\u548c\u53d7\u4f17\u884c\u4e3a\u7684\u8fc7\u7a0b\u4e2d\uff0c\u60a8\u5c31\u5df2\u7ecf\u5728\u95f4\u63a5\u5730\u628a\u63e1\u6d88\u8d39\u8d8b\u52bf\u4e86\u3002<\/p>\n<p>\u8fd9\u5bf9\u901a\u8def\u8425\u9500\u7b56\u7565\u800c\u8a00\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u4e3a\u8fd9\u4e0d\u4ec5\u80fd\u8ba9\u4f01\u4e1a\u7d27\u8ddf\u5ba2\u6237\u504f\u597d\u7684\u53d8\u5316\uff0c\u8fd8\u80fd\u501f\u6b64\u9884\u6d4b\u7ecf\u6d4e\u5f62\u52bf\uff0c\u63d0\u524d\u5e94\u5bf9\u53ef\u80fd\u4ee4\u4f01\u4e1a\u9677\u5165\u56f0\u5883\u7684\u7a81\u53d1\u72b6\u51b5\u3002<\/p>\n<h3>\u63d0\u5347\u4f18\u79c0\u7ba1\u7406\u8005\u5e94\u5177\u5907\u7684\u7d20\u8d28<\/h3>\n<p>\u4f18\u79c0\u7684\u901a\u8def\u8425\u9500\uff08trade marketing\uff09\u7ba1\u7406\u8005\u5fc5\u987b\u6df1\u5165\u4e86\u89e3\u81ea\u5df1\u5411\u516c\u4f17\u9500\u552e\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u4e0d\u8ba9\u5ba2\u6237\u7559\u4e0b\u4efb\u4f55\u7591\u95ee\u3002<\/p>\n<p>\u96f6\u552e\u662f\u5e02\u573a\u4e0a\u7ade\u4e89\u6700\u4e3a\u6fc0\u70c8\u7684\u884c\u4e1a\u4e4b\u4e00\uff0c\u4ec5\u4ec5\u53d1\u53f7\u65bd\u4ee4\u3001\u7b49\u5f85\u6267\u884c\u662f\u8fdc\u8fdc\u4e0d\u591f\u7684\u3002\u61c2\u5f97\u5982\u4f55\u5e26\u9886\u56e2\u961f\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u771f\u6b63\u7684\u8425\u9500\u63a8\u5e7f\u4eba\u5458\u5177\u5907\u4e00\u7cfb\u5217\u4e0d\u53ef\u6216\u7f3a\u7684\u7279\u8d28\uff0c\u4f8b\u5982\u6761\u7406\u6e05\u6670\u3001\u5584\u4e8e\u4e0e\u516c\u4f17\u6c9f\u901a\u3002\u6b64\u5916\uff0c\u4ed6\u8fd8\u662f\u4e00\u4f4d\u7740\u773c\u4e8e<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3251\" target=\"_blank\" rel=\"noopener\">\u521b\u65b0\u4e0e\u589e\u957f<\/a>\u7684\u95ee\u9898\u89e3\u51b3\u8005\u3002<\/p>\n<h3>\u5c06\u5236\u9020\u5546\u7684\u9700\u6c42\u4e0e\u60a8\u7684\u4e1a\u52a1\u4e3b\u5f20\u76f8\u7ed3\u5408<\/h3>\n<p>\u60a8\u9700\u8981\u628a\u4e3a\u60a8\u7684\u96f6\u552e\u95e8\u5e97\u4f9b\u8d27\u7684\u5382\u5546\u9700\u6c42\u4e0e\u81ea\u8eab\u7684\u4e1a\u52a1\u4e3b\u5f20\u7ed3\u5408\u8d77\u6765\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u60a8\u5e94\u5f53\u4e0e\u5206\u9500\u5546\u4fdd\u6301\u5bc6\u5207\u7684\u5173\u7cfb\uff0c\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u7684\u75db\u70b9\u3001\u8bc9\u6c42\u548c\u4ef7\u503c\u89c2\u3002<\/p>\n<p>\u8fd9\u6837\u4e00\u6765\uff0c\u60a8\u5c31\u80fd\u66f4\u8f7b\u677e\u5730\u5e2e\u52a9\u5bf9\u65b9\u5b9e\u73b0\u76ee\u6807\uff0c\u540c\u65f6\u4e5f\u8ba9\u81ea\u5df1\u7684\u76ee\u6807\u5f97\u4ee5\u5b9e\u73b0\u3002<\/p>\n<h3>\u5f00\u5c55\u7ec6\u5206\u5316\u7684\u8425\u9500\u6d3b\u52a8<\/h3>\n<p><a href=\"http:\/\/-http:\/\/alicewonders.ws\/blog\/2017\/09\/26\/inovacao-no-varejo-defenda-suas-ideias\/\" target=\"_blank\" rel=\"noopener\">\u5728\u96f6\u552e\u9886\u57df\u6811\u7acb\u521b\u65b0\u5b9a\u4f4d<\/a>\u662f\u4e00\u4e2a\u9700\u8981\u5927\u91cf\u7edf\u7b79\u89c4\u5212\u7684\u76ee\u6807\u3002\u5438\u5f15\u5173\u6ce8\u7684\u6700\u4f73\u65b9\u5f0f\uff0c\u662f\u901a\u8fc7\u7ec6\u5206\u5316\u7684\u6d3b\u52a8\u63d0\u5347 POS 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href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3312\" target=\"_blank\" rel=\"noopener\">\u4e3a\u4ec0\u4e48\u60a8\u5e94\u8be5\u6295\u8d44\u4e8e\u9500\u552e\u56e2\u961f\u7684\u57f9\u8bad\uff01<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5e02\u573a\u5728\u4e0d\u65ad\u81ea\u6211\u9769\u65b0\uff0c\u4ee5\u4fbf\u7406\u89e3\u5e76\u6ee1\u8db3\u73b0\u4ee3\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002\u800c\u8fd9\u6b63\u662f\u4fc3\u4f7f\u9500\u552e\u548c\u8425\u9500\u4e13\u4e1a\u4eba\u58eb\u4e0d\u65ad\u63d0\u5347\u4e13\u4e1a\u77e5\u8bc6\u3001\u5f00\u53d1\u65b0\u6280\u5de7\u4ee5\u5e94\u5bf9\u8fd9\u4e9b\u53d8\u5316\u7684\u4e3b\u8981\u56e0\u7d20\u4e4b\u4e00\u3002 \u8bdd\u867d\u5982\u6b64\uff0c\u6e20\u9053\u8425\u9500\uff08trade marketing\uff09\u7ba1\u7406\u662f\u5f53\u4eca\u6700\u91cd\u8981\u7684\u65b9\u6cd5\u4e0e\u5de5\u5177\u4f53\u7cfb\u4e4b\u4e00\uff0c\u5c24\u5176\u662f\u5f53\u4f60\u5e0c\u671b\u81ea\u5df1\u7684\u54c1\u724c\u5177\u5907\u8db3\u591f\u7684\u7ade\u4e89\u529b\uff0c\u80fd\u591f\u4e0e\u6240\u5728\u884c\u4e1a\u7684\u7ade\u4e89\u5bf9\u624b\u6b63\u9762\u4ea4\u950b\u65f6\u3002 \u6709\u9274\u4e8e\u6b64\uff0c\u6211\u4eec\u6c47\u96c6\u4e86\u5927\u91cf\u5173\u4e8e\u6e20\u9053\u8425\u9500\u7ba1\u7406\u7684\u4fe1\u606f\u548c\u5efa\u8bae\uff0c\u4f60\u53ef\u4ee5\u5728\u8fd9\u4efd\u7ec8\u6781\u6307\u5357\u4e2d\u4e00\u4e00\u67e5\u9605\u3002\u60f3\u8fdb\u4e00\u6b65\u4e86\u89e3\u8fd9\u4e2a\u8bdd\u9898\u5417\uff1f\u90a3\u5c31\u7ee7\u7eed\u9605\u8bfb\u672c\u6587\u5427\uff01 \u4ec0\u4e48\u662f\u6e20\u9053\u8425\u9500\uff1f 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