{"id":3377,"date":"2019-02-13T09:51:46","date_gmt":"2019-02-13T12:51:46","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3377"},"modified":"2026-10-19T12:08:28","modified_gmt":"2026-10-19T15:08:28","slug":"omnichannel-retail-multichannel-consumer-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/02\/13\/omnichannel-retail-multichannel-consumer-zh\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5168\u6e20\u9053\u96f6\u552e\uff1f\u5982\u4f55\u5411\u591a\u6e20\u9053\u6d88\u8d39\u8005\u9500\u552e\uff1f"},"content":{"rendered":"<p>\u5982\u679c\u60a8\u662f\u5728\u641c\u7d22&#8221;\u4ec0\u4e48\u662f\u5168\u6e20\u9053\u96f6\u552e&#8221;\u65f6\u770b\u5230\u8fd9\u7bc7\u6587\u7ae0\u7684\uff0c\u90a3\u4e48\u9996\u5148\u9700\u8981\u4e86\u89e3\uff1a\u8fd9\u662f\u5f53\u4e0b\u6700\u91cd\u8981\u7684\u5e02\u573a\u8d8b\u52bf\u4e4b\u4e00\uff0c\u5c24\u5176\u662f\u8003\u8651\u5230\u73b0\u4ee3\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u4e60\u60ef\u2014\u2014\u4ed6\u4eec\u5148\u901a\u8fc7\u4e92\u8054\u7f51\u4e86\u89e3\u4ea7\u54c1\uff0c\u518d\u5230\u5b9e\u4f53\u5e97\u8d2d\u4e70\uff0c\u6216\u8005\u53cd\u8fc7\u6765\u3002<\/p>\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u6570\u5b57\u65f6\u4ee3\u7684\u987e\u5ba2\u662f\u591a\u6e20\u9053\u7684\uff0c\u4e5f\u5c31\u662f\u8bf4\uff0c\u4ed6\u4eec\u5728\u4e0d\u540c\u6e20\u9053\u6d88\u8d39\uff0c\u5e76\u53ef\u80fd\u5728\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u73af\u5883\u4e4b\u95f4\u4ea4\u53c9\u5b8c\u6210\u8d2d\u4e70\u3002\u56e0\u6b64\u53ef\u4ee5\u8bf4\uff0c\u54c1\u724c\u901a\u8fc7\u5404\u7c7b\u6c9f\u901a\u6e20\u9053\u6240<a 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href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3288\" target=\"_blank\" 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href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3366\" target=\"_blank\" 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