{"id":3376,"date":"2019-01-07T13:07:34","date_gmt":"2019-01-07T16:07:34","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3376"},"modified":"2026-10-19T12:08:32","modified_gmt":"2026-10-19T15:08:32","slug":"customer-retention-keep-customers-longer-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/01\/07\/customer-retention-keep-customers-longer-zh\/","title":{"rendered":"\u5ba2\u6237\u7559\u5b58\uff1a\u5982\u4f55\u8ba9\u987e\u5ba2\u5728\u5e97\u5185\u505c\u7559\u66f4\u4e45\uff1f"},"content":{"rendered":"<p>\u5ba2\u6237\u7559\u5b58\u662f\u4f01\u4e1a\u6301\u7eed\u7ecf\u8425\u6700\u91cd\u8981\u7684\u65b9\u9762\u4e4b\u4e00\u3002\u8425\u9500\u4e13\u5bb6\u7684\u7814\u7a76\u8868\u660e\uff0c\u4e0e\u5ba2\u6237\u7684\u4e92\u52a8\u8d8a\u591a\uff0c\u8ffd\u52a0\u9500\u552e\uff08upselling\uff0c\u5373\u5411\u5ba2\u6237\u63a8\u8350\u65b0\u4ea7\u54c1\u3001\u63d0\u9ad8\u5ba2\u5355\u4ef7\uff09\u5c31\u8d8a\u5bb9\u6613\u5b9e\u73b0\u3002\u6d88\u8d39\u8005\u5728\u5e97\u5185\u505c\u7559\u7684\u65f6\u95f4\u957f\u77ed\uff0c\u662f\u521b\u9020\u8fd9\u4e00\u673a\u4f1a\u7684\u5173\u952e\u3002<\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/alexlawrence\/2012\/11\/01\/five-customer-retention-tips-for-entrepreneurs\/#382ddb715e8d\"><u>Gartner<\/u><\/a> \u7684\u4e00\u9879\u7814\u7a76\u8868\u660e\u4e86\u6295\u5165\u8d44\u6e90\u7559\u4f4f\u5ba2\u6237\u6709\u591a\u4e48\u91cd\u8981\u3002\u7814\u7a76\u6307\u51fa\uff0c\u4f01\u4e1a\u672a\u6765 80% \u7684\u5229\u6da6\u5c06\u4ec5\u6765\u81ea 20% <a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3266\"><u>\u5df2\u7ecf\u8d2d\u4e70\u8fc7\u5176\u4ea7\u54c1\u7684\u5ba2\u6237\u3002<\/u><\/a><\/p>\n<p>\u5728\u96f6\u552e\u4e1a\u4e2d\uff0c\u826f\u597d\u7684\u8d2d\u7269\u4f53\u9a8c\u80fd\u8ba9\u987e\u5ba2\u5728\u5e97\u5185\u505c\u7559\u66f4\u4e45\uff0c\u5e76\u8d2d\u4e70\u66f4\u591a\u5546\u54c1\u3002\u4e0b\u9762\u8fd9\u4e9b\u5efa\u8bae\u53ef\u4ee5\u5e2e\u52a9\u4f60\u5ef6\u957f\u987e\u5ba2\u7684\u505c\u7559\u65f6\u95f4\u3002<\/p>\n<h2>\u6539\u5584\u5e97\u5185\u73af\u5883\uff0c\u8ba9\u5b83\u66f4\u8212\u9002\u5b9c\u4eba<\/h2>\n<p>\u4f60\u6709\u6ca1\u6709\u60f3\u8fc7\uff0c\u5927\u578b\u96f6\u552e\u5546\u4e3a\u4f55\u80fd\u5728\u5e02\u573a\u4e0a\u5360\u636e\u5982\u4eca\u7684\u5730\u4f4d\uff1f\u8fd9\u4e00\u5207\u90fd\u4e0e\u4ed6\u4eec\u5982\u4f55\u5b9a\u4f4d\u54c1\u724c\u4ee5\u53ca\u5982\u4f55<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3322\"><u>\u89c4\u5212\u95e8\u5e97<\/u><\/a>\u606f\u606f\u76f8\u5173\u3002<\/p>\n<p>\u4eba\u662f\u6781\u5ea6\u4f9d\u8d56\u611f\u5b98\u7684\uff0c\u4e94\u79cd\u611f\u5b98\u53ef\u4ee5\u540c\u65f6\u53d7\u5230\u523a\u6fc0\u3002\u56e0\u6b64\uff0c\u5f53\u6d88\u8d39\u8005\u80fd\u591f\u4eb2\u624b\u89e6\u6478\u5546\u54c1\u65f6\uff0c\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u8d2d\u4e70\u3002\u540c\u6837\uff0c\u6446\u653e\u5728\u89c6\u7ebf\u9ad8\u5ea6\u3001\u4f4d\u7f6e\u9192\u76ee\u7684\u5546\u54c1\u4e5f\u66f4\u5bb9\u6613\u88ab\u9009\u8d2d\u3002<\/p>\n<p>\u8272\u5f69\u5728\u9500\u552e\u7ec8\u7aef\u540c\u6837\u626e\u6f14\u7740\u91cd\u8981\u89d2\u8272\u3002\u7ea2\u8272<a href=\"https:\/\/lifehacker.com\/how-stores-manipulate-your-senses-so-you-spend-more-mon-475987594\"><u>\u5e38\u4e0e\u5b9e\u60e0\u7684\u4ef7\u683c\u8054\u7cfb\u5728\u4e00\u8d77<\/u><\/a>\uff0c\u800c\u84dd\u8272\u5219\u4e0d\u7136\u3002\u56e0\u6b64\uff0c\u4e00\u4e9b\u5546\u5e97\uff0c\u6bd4\u5982\u7f8e\u56fd\u7684 CVS\uff0c\u65e0\u8bba\u5728\u54c1\u724c\u5f62\u8c61\u8fd8\u662f\u54c1\u724c\u6d3b\u52a8\u4e2d\u90fd\u4f18\u5148\u4f7f\u7528\u7ea2\u8272\u3002<\/p>\n<p>\u5408\u7406\u5e03\u5c40\u5546\u54c1\uff0c\u8ba9\u987e\u5ba2\u4e0d\u5f97\u4e0d\u5728\u67dc\u53f0\u524d\u9a7b\u8db3\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u6ce8\u610f\u5230\u539f\u672c\u53ef\u80fd\u9519\u8fc7\u7684\u4f18\u60e0\u3002\u4e0d\u8fc7\uff0c\u8fd9\u9879\u5de5\u4f5c\u7684\u6838\u5fc3\u5728\u4e8e\u5c3d\u53ef\u80fd\u591a\u5730\u8c03\u52a8\u611f\u5b98\uff0c\u628a\u6d88\u8d39\u8005\u201c\u7559\u201d\u5728\u5e97\u91cc\u3002<\/p>\n<p>\u5546\u54c1\u88ab\u9501\u5728\u73bb\u7483\u67dc\u4e2d\uff0c\u5e97\u5185\u5149\u7ebf\u660f\u6697\u3001\u5468\u56f4\u53c8\u5341\u5206\u5608\u6742\uff0c\u8fd9\u6837\u7684\u73af\u5883\u53ea\u4f1a\u8ba9\u4eba\u60f3\u8d76\u7d27\u79bb\u5f00\u3002\u52a1\u5fc5\u8ba9<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3228\"><u>\u8d2d\u7269\u4f53\u9a8c<\/u><\/a>\u5f15\u5bfc\u987e\u5ba2\u5728 POS \u505c\u7559\u66f4\u4e45\u3002<\/p>\n<h2>\u63d0\u4f9b\u80fd\u5ef6\u957f\u987e\u5ba2\u505c\u7559\u65f6\u95f4\u7684\u4fbf\u5229\u8bbe\u65bd<\/h2>\n<p>\u8981\u6253\u9020\u66f4\u597d\u7684\u8d2d\u7269\u65c5\u7a0b\uff0c\u6ca1\u6709\u4ec0\u4e48\u6bd4\u6211\u4eec\u4e3a\u987e\u5ba2\u63d0\u4f9b\u7684\u4fbf\u5229\u66f4\u8ba9\u4ed6\u4eec\u6ee1\u610f\u4e86\u3002\u5728\u59bb\u5b50\u8bd5\u8863\u65f6\u4f9b\u4e08\u592b\u7b49\u5019\u7684\u5ea7\u4f4d\uff0c\u5982\u679c\u5de7\u5999\u5730\u5b89\u6392\u5728\u7537\u88c5\u533a\u5bf9\u9762\uff0c\u5c31\u53ef\u80fd\u8ba9\u4e08\u592b\u770b\u5230\u81ea\u5df1\u60f3\u4e70\u7684\u4e1c\u897f\u3002<\/p>\n<p>\u5728\u540c\u4e00\u4e2a\u5730\u65b9\u5b8c\u6210\u4e24\u4ef6\u4e8b\u7684\u4fbf\u5229\uff0c\u6bd4\u5982\u4e70\u624b\u673a\u7684\u540c\u65f6\u4e70\u8d34\u819c\u548c\u624b\u673a\u58f3\uff0c\u5c31\u662f\u4e00\u79cd\u80fd\u4fc3\u8fdb\u8ffd\u52a0\u9500\u552e\u7684<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3337\"><u>\u4ea4\u53c9\u9648\u5217<\/u><\/a>\u3002\u65b0\u54c1\u53d1\u5e03\u6d3b\u52a8\u4e5f\u662f\u5982\u6b64\uff0c\u987e\u5ba2\u53ef\u4ee5\u8be6\u7ec6\u4e86\u89e3\u4ea7\u54c1\u5e76\u505a\u51fa\u660e\u667a\u7684\u8d2d\u4e70\u51b3\u5b9a\u2014\u2014\u8fd9\u4e9b\u9644\u52a0\u670d\u52a1\u90fd\u80fd\u8ba9\u987e\u5ba2\u5728\u5e97\u5185\u505c\u7559\u66f4\u4e45\uff0c\u8ba9 POS \u66f4\u5177\u5438\u5f15\u529b\u3002<\/p>\n<p>\u4f60\u7684\u95e8\u5e97\u80fd\u63d0\u4f9b\u54ea\u4e9b\u72ec\u7279\u7684\u4e1c\u897f\uff0c\u8ba9\u8d2d\u7269\u53d8\u5f97\u66f4\u52a0\u6109\u60a6\uff1f\u8bf7\u6839\u636e\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u6765\u786e\u5b9a\u8fd9\u4e00\u70b9\uff0c\u4ece\u800c\u89c4\u5212\u51fa\u771f\u6b63\u6709\u4ef7\u503c\u3001\u80fd\u8ba9\u987e\u5ba2\u957f\u65f6\u95f4\u7559\u5728\u5e97\u5185\u7684\u4fbf\u5229\u8bbe\u65bd\u3002<\/p>\n<h2>\u628a\u987e\u5ba2\u53d8\u6210\u54c1\u724c\u63a8\u5e7f\u8005<\/h2>\n<p>\u793e\u4ea4\u5a92\u4f53\u7684\u5438\u5f15\u529b\u96be\u4ee5\u6297\u62d2\u3002\u5927\u591a\u6570\u5df4\u897f\u4eba\u6bcf\u5929\u4e0a\u7f51\u65f6\u95f4\u81f3\u5c11<a href=\"https:\/\/www.techtudo.com.br\/noticias\/2018\/02\/10-fatos-sobre-o-uso-de-redes-sociais-no-brasil-que-voce-precisa-saber.ghtml\"><u>\u4e5d\u4e2a\u5c0f\u65f6\uff0c<\/u><\/a>\u5176\u4e2d\u4e09\u4e2a\u5c0f\u65f6\u82b1\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u3002<\/p>\n<p>\u5728 Instagram\u3001Facebook \u548c Twitter \u4e0a\uff0c\u8981\u5236\u5b9a\u4e00\u5957\u80fd\u5e26\u6765\u4e92\u52a8\u7684\u4f18\u79c0\u54c1\u724c\u7b56\u7565\u5e76\u4e0d\u5bb9\u6613\u3002\u800c\u5f53\u987e\u5ba2\u81ea\u5df1\u5206\u4eab\u4fe1\u606f\u3001\u544a\u8bc9\u670b\u53cb\u4ed6\u4eec\u901b\u4e86\u67d0\u5bb6\u5e97\u6216\u4e70\u4e86\u67d0\u4ef6\u5546\u54c1\u65f6\uff0c\u4eba\u4eec\u66f4\u6709\u53ef\u80fd\u4e0e\u8fd9\u6761\u5e16\u5b50\u4e92\u52a8\uff0c\u5e76\u8fdb\u800c\u4e86\u89e3\u8fd9\u4e2a\u54c1\u724c\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u4e00\u4e9b\u4fbf\u5229\u670d\u52a1\u5bf9\u4e8e\u63a8\u5e7f\u4e1a\u52a1\u975e\u5e38\u91cd\u8981\uff0c\u4e3a\u5230\u5e97\u987e\u5ba2\u63d0\u4f9b WiFi \u5c31\u662f\u5176\u4e2d\u4e4b\u4e00\u3002\u5c06 WiFi \u7684\u4f7f\u7528\u4e0e Facebook 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href=\"http:\/\/alicewonders.ws\/pt-br\/works\/wonder-fitting-room\"><u>\u4e00\u5757\u5c4f\u5e55<\/u><\/a>\uff0c\u4e0a\u9762\u5c55\u793a\u7740\u53ef\u642d\u914d\u7684\u914d\u9970\uff0c\u5e76\u4e14\u53ef\u4ee5\u5f53\u573a\u8d2d\u4e70\u3002\u505c\u7559\u65f6\u95f4\u5ef6\u957f\u4e86\uff0c\u5bf9\u4ea7\u54c1\u7684\u4e86\u89e3\u4e5f\u52a0\u6df1\u4e86\u3002  \u56e0\u6b64\uff0c\u63d0\u9ad8\u5ba2\u5355\u4ef7\u7684\u673a\u4f1a\u4e5f\u968f\u4e4b\u589e\u52a0\u3002<\/p>\n<h2>\u5229\u7528\u79d1\u6280\u6d1e\u5bdf\u6d88\u8d39\u6a21\u5f0f<\/h2>\n<p>\u6211\u4eec\u6709\u5f88\u591a\u5de5\u5177\u53ef\u4ee5\u7528\u6765<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3324\"><u>\u5206\u6790<\/u><\/a>\u6d88\u8d39\u8005\u5728\u5e97\u5185\u7684\u4e92\u52a8\u65b9\u5f0f\u3002<a 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<a href=\"https:\/\/www.business.com\/articles\/returning-customers-spend-67-more-than-new-customers-keep-your-customers-coming-back-with-a-recurring-revenue-sales-model\/\"><u>67%<\/u><\/a>\u3002<\/p>\n<p>\u62e5\u6709\u4e92\u52a8\u8bbe\u65bd\u7684\u95e8\u5e97\u66f4\u5bb9\u6613\u7559\u4f4f\u5ba2\u6237\u3002\u90a3\u4e48\uff0c<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3296\"><u>\u5feb\u6765\u5b66\u4e60\u5982\u4f55\u5728 POS \u6253\u9020\u4e92\u52a8\u4f53\u9a8c\u5427\uff01<\/u><\/a><\/p>\n<p>\u5982\u679c\u4f60\u60f3\u4e86\u89e3\u66f4\u591a\uff0c<a href=\"https:\/\/replyco.com\/brainery\/32-customer-retention-strategies\/\">\u6df1\u5165\u63a2\u7d22\u5ba2\u6237\u7559\u5b58\u7b56\u7565\uff08\u9644\u6709\u652f\u6491\u7ed3\u8bba\u7684\u6570\u636e\u548c\u7814\u7a76\uff09\uff0c\u8bf7\u70b9\u51fb\u8fd9\u91cc\u67e5\u770b\u8fd9\u7bc7\u6587\u7ae0<\/a>\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5ba2\u6237\u7559\u5b58\u662f\u4f01\u4e1a\u6301\u7eed\u7ecf\u8425\u6700\u91cd\u8981\u7684\u65b9\u9762\u4e4b\u4e00\u3002\u8425\u9500\u4e13\u5bb6\u7684\u7814\u7a76\u8868\u660e\uff0c\u4e0e\u5ba2\u6237\u7684\u4e92\u52a8\u8d8a\u591a\uff0c\u8ffd\u52a0\u9500\u552e\uff08upselling\uff0c\u5373\u5411\u5ba2\u6237\u63a8\u8350\u65b0\u4ea7\u54c1\u3001\u63d0\u9ad8\u5ba2\u5355\u4ef7\uff09\u5c31\u8d8a\u5bb9\u6613\u5b9e\u73b0\u3002\u6d88\u8d39\u8005\u5728\u5e97\u5185\u505c\u7559\u7684\u65f6\u95f4\u957f\u77ed\uff0c\u662f\u521b\u9020\u8fd9\u4e00\u673a\u4f1a\u7684\u5173\u952e\u3002 Gartner \u7684\u4e00\u9879\u7814\u7a76\u8868\u660e\u4e86\u6295\u5165\u8d44\u6e90\u7559\u4f4f\u5ba2\u6237\u6709\u591a\u4e48\u91cd\u8981\u3002\u7814\u7a76\u6307\u51fa\uff0c\u4f01\u4e1a\u672a\u6765 80% \u7684\u5229\u6da6\u5c06\u4ec5\u6765\u81ea 20% \u5df2\u7ecf\u8d2d\u4e70\u8fc7\u5176\u4ea7\u54c1\u7684\u5ba2\u6237\u3002 \u5728\u96f6\u552e\u4e1a\u4e2d\uff0c\u826f\u597d\u7684\u8d2d\u7269\u4f53\u9a8c\u80fd\u8ba9\u987e\u5ba2\u5728\u5e97\u5185\u505c\u7559\u66f4\u4e45\uff0c\u5e76\u8d2d\u4e70\u66f4\u591a\u5546\u54c1\u3002\u4e0b\u9762\u8fd9\u4e9b\u5efa\u8bae\u53ef\u4ee5\u5e2e\u52a9\u4f60\u5ef6\u957f\u987e\u5ba2\u7684\u505c\u7559\u65f6\u95f4\u3002 \u6539\u5584\u5e97\u5185\u73af\u5883\uff0c\u8ba9\u5b83\u66f4\u8212\u9002\u5b9c\u4eba \u4f60\u6709\u6ca1\u6709\u60f3\u8fc7\uff0c\u5927\u578b\u96f6\u552e\u5546\u4e3a\u4f55\u80fd\u5728\u5e02\u573a\u4e0a\u5360\u636e\u5982\u4eca\u7684\u5730\u4f4d\uff1f\u8fd9\u4e00\u5207\u90fd\u4e0e\u4ed6\u4eec\u5982\u4f55\u5b9a\u4f4d\u54c1\u724c\u4ee5\u53ca\u5982\u4f55\u89c4\u5212\u95e8\u5e97\u606f\u606f\u76f8\u5173\u3002 \u4eba\u662f\u6781\u5ea6\u4f9d\u8d56\u611f\u5b98\u7684\uff0c\u4e94\u79cd\u611f\u5b98\u53ef\u4ee5\u540c\u65f6\u53d7\u5230\u523a\u6fc0\u3002\u56e0\u6b64\uff0c\u5f53\u6d88\u8d39\u8005\u80fd\u591f\u4eb2\u624b\u89e6\u6478\u5546\u54c1\u65f6\uff0c\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u8d2d\u4e70\u3002\u540c\u6837\uff0c\u6446\u653e\u5728\u89c6\u7ebf\u9ad8\u5ea6\u3001\u4f4d\u7f6e\u9192\u76ee\u7684\u5546\u54c1\u4e5f\u66f4\u5bb9\u6613\u88ab\u9009\u8d2d\u3002 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\u5546\u54c1\u88ab\u9501\u5728\u73bb\u7483\u67dc\u4e2d\uff0c\u5e97\u5185\u5149\u7ebf\u660f\u6697\u3001\u5468\u56f4\u53c8\u5341\u5206\u5608\u6742\uff0c\u8fd9\u6837\u7684\u73af\u5883\u53ea\u4f1a\u8ba9\u4eba\u60f3\u8d76\u7d27\u79bb\u5f00\u3002\u52a1\u5fc5\u8ba9\u8d2d\u7269\u4f53\u9a8c\u5f15\u5bfc\u987e\u5ba2\u5728 POS \u505c\u7559\u66f4\u4e45\u3002 \u63d0\u4f9b\u80fd\u5ef6\u957f\u987e\u5ba2\u505c\u7559\u65f6\u95f4\u7684\u4fbf\u5229\u8bbe\u65bd \u8981\u6253\u9020\u66f4\u597d\u7684\u8d2d\u7269\u65c5\u7a0b\uff0c\u6ca1\u6709\u4ec0\u4e48\u6bd4\u6211\u4eec\u4e3a\u987e\u5ba2\u63d0\u4f9b\u7684\u4fbf\u5229\u66f4\u8ba9\u4ed6\u4eec\u6ee1\u610f\u4e86\u3002\u5728\u59bb\u5b50\u8bd5\u8863\u65f6\u4f9b\u4e08\u592b\u7b49\u5019\u7684\u5ea7\u4f4d\uff0c\u5982\u679c\u5de7\u5999\u5730\u5b89\u6392\u5728\u7537\u88c5\u533a\u5bf9\u9762\uff0c\u5c31\u53ef\u80fd\u8ba9\u4e08\u592b\u770b\u5230\u81ea\u5df1\u60f3\u4e70\u7684\u4e1c\u897f\u3002 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