{"id":3368,"date":"2019-02-13T10:23:41","date_gmt":"2019-02-13T13:23:41","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2019\/02\/13\/retail-scenography-boost-purchase-desire\/"},"modified":"2026-10-19T11:22:41","modified_gmt":"2026-10-19T14:22:41","slug":"retail-scenography-boost-purchase-desire","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2019\/02\/13\/retail-scenography-boost-purchase-desire\/","title":{"rendered":"Retail Scenography: Learn How to Boost Purchase Desire"},"content":{"rendered":"
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The point of sale (POS) plays a very important role in a company’s business. Even though everything seems to revolve around the virtual world these days, most people are still interested in the ritual of visiting a store\u2014seeing, feeling and touching before making a purchase decision.<\/p>\n

That’s why it’s important to encourage and increase customer stimuli at the POS so they experience unique sensations that only your brand can deliver. Retail scenography plays a major role in turning the customer experience into an event they’ll always remember.<\/p>\n

But how can you use retail scenography to make your brand stand out in the market? In this post, we answer this very common question and share other information you can’t miss. Check it out!<\/p>\n

What is retail scenography and why does it matter?<\/h2>\n

For most people, scenography is a creative strategy closely tied to the world of theater, no doubt about it. In fact, there’s nothing wrong with associating it strictly with theater; however, its use extends to other areas, as is the case with retail scenography.<\/p>\n

Investing in it is one of the latest marketing bets of companies around the world, especially in retail. So-called sensory marketing<\/a>, together with architecture and design, is used to engage all of the consumer’s senses to boost sales\u2014by defining and perfectly combining every element of d\u00e9cor, lighting, sound and more.<\/p>\n

The goal is to deliver enjoyable experiences that go beyond the buying and selling process and can positively influence the desire to purchase products. It’s a very important element in business because it makes it possible to create a unique universe that captures the public’s eye and attention at the point of sale.<\/p>\n

Consumers are increasingly demanding and critical about product quality and their shopping experience at the POS, and they’re always connected to the virtual world and up to date on the latest technological innovations. That’s why it makes sense to bring technology into scenography to delight people even more.<\/p>\n

How to apply it at the POS?<\/h2>\n

First of all, it’s essential that information about the target audience be col<\/a>lected<\/a> and understood, so the team responsible for the scenography can plan the ideal environment based on the audience’s sociocultural characteristics, needs, habits and desires. This way, you can find the best ways to win over consumers and keep them in the store longer<\/a>.<\/p>\n

To grab the public’s attention and attract customers, POS scenography needs to go hand in hand with the sensory marketing mentioned at the beginning of this post. It should therefore engage all five of the consumer’s senses to maximize their sensory experience<\/a> in the sales environment, ensuring they feel as comfortable, happy and satisfied as possible in the space.<\/p>\n

Below, see how scenography and sensory marketing can work together.<\/p>\n

Sight<\/h3>\n

At the POS, scenography uses visual elements that help consumers identify with the store, serving as a way to communicate with the public. There are four items that must be meticulously planned in the visual aspect of POS scenography:<\/p>\n