{"id":3342,"date":"2019-01-07T12:49:36","date_gmt":"2019-01-07T15:49:36","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3342"},"modified":"2026-10-19T12:08:33","modified_gmt":"2026-10-19T15:08:33","slug":"category-management-empowering-shoppers-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/01\/07\/category-management-empowering-shoppers-zh\/","title":{"rendered":"\u54c1\u7c7b\u7ba1\u7406\uff1a\u5982\u4f55\u8ba9\u8d2d\u7269\u8005\u62e5\u6709\u66f4\u591a\u4e3b\u52a8\u6743\uff1f"},"content":{"rendered":"<p>\u5e02\u573a\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u8fd9\u4fc3\u4f7f\u96f6\u552e\u5546\u548c\u6279\u53d1\u5546\u7eb7\u7eb7\u5bfb\u627e\u5404\u79cd\u5de5\u5177\u3001\u65b9\u6cd5\u548c\u6218\u7565\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u5e94\u5bf9<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3319\" target=\"_blank\" rel=\"noopener\">\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u53d8\u5316<\/a>\uff0c\u5e76\u4f18\u5316\u7269\u6d41\u4f9b\u5e94\u94fe\u3002\u5176\u4e2d\uff0c\u54c1\u7c7b\u7ba1\u7406\u53ef\u4ee5\u8bf4\u662f\u6700\u91cd\u8981\u7684\u65b9\u6cd5\u4e4b\u4e00\u3002<\/p>\n<p>\u60a8\u77e5\u9053\u4ec0\u4e48\u662f\u54c1\u7c7b\u7ba1\u7406\uff08CM\uff09\u5417\uff1f\u60a8\u77e5\u9053\u5b83\u4e3a\u4ec0\u4e48\u5bf9\u63d0\u5347\u9500\u91cf\u548c\u57f9\u517b\u987e\u5ba2\u5fe0\u8bda\u5ea6\u90fd\u5982\u6b64\u91cd\u8981\uff0c\u53c8\u8be5\u5982\u4f55\u5728\u81ea\u5df1\u7684\u95e8\u5e97\u4e2d\u52a0\u4ee5\u5e94\u7528\u5417\uff1f\u90a3\u5c31\u7ee7\u7eed\u9605\u8bfb\u4eca\u5929\u7684\u6587\u7ae0\uff0c\u6df1\u5165\u4e86\u89e3\u8fd9\u4e00\u8bdd\u9898\u5427\uff01<\/p>\n<h2>\u4ec0\u4e48\u662f\u54c1\u7c7b\u7ba1\u7406\uff1f<\/h2>\n<p>\u7b80\u5355\u6765\u8bf4\uff0c\u54c1\u7c7b\u7ba1\u7406\u662f\u4e00\u79cd\u6839\u636e\u6d88\u8d39\u8005\u7684\u4e0d\u540c\u9700\u6c42\uff0c\u4f18\u5316\u96f6\u552e\u5546\u54c1\u9648\u5217\u4e0e\u7ec4\u7ec7\u7684\u65b9\u6cd5\u3002<\/p>\n<p>\u4e00\u4e2a\u7b80\u5355\u7684\u4f8b\u5b50\u662f\uff1a\u60f3\u4e00\u60f3\u60a8\u5728\u5bb6\u91cc\u7684\u53a8\u623f\u662f\u5982\u4f55\u6446\u653e\u7269\u54c1\u7684\u3002\u9910\u5177\u662f\u5426\u6309\u7c7b\u578b\u5206\u5f00\u653e\uff1f\u676f\u5b50\u4f1a\u653e\u5728\u98df\u54c1\u67dc\u91cc\u5417\uff1f\u76d8\u5b50\u53c8\u653e\u5728\u54ea\u91cc\uff1f\u4e3a\u4e86\u8ba9\u505a\u996d\u548c\u7528\u9910\u66f4\u65b9\u4fbf\uff0c\u60a8\u5f88\u53ef\u80fd\u4f1a\u4ee5\u6700\u5408\u7406\u7684\u65b9\u5f0f\u6765\u6446\u653e\u8fd9\u4e9b\u7269\u54c1\uff0c\u5bf9\u5427\uff1f<\/p>\n<h2>\u54c1\u7c7b\u7ba1\u7406\u5982\u4f55\u8fd0\u4f5c\uff1f<\/h2>\n<p>\u54c1\u7c7b\u7ba1\u7406\u7684\u8fd0\u4f5c\u65b9\u5f0f\u4e0e\u6b64\u7c7b\u4f3c\u3002\u5b83\u7684\u76ee\u6807\u662f\u5728<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3324\" target=\"_blank\" rel=\"noopener\">\u9500\u552e\u7ec8\u7aef\uff08POS\uff09<\/a>\u4e2d\u627e\u5230\u6700\u9002\u5408\u5404\u7c7b\u5546\u54c1\u7684\u54c1\u7c7b\u5f52\u5c5e\uff0c\u4ece\u800c\u63d0\u5347\u9500\u91cf\u3001\u6539\u5584\u5e93\u5b58\u7ba1\u7406\uff0c\u5e76\u4f18\u5316\u4e0e\u4f9b\u5e94\u5546\u7684\u5173\u7cfb\u3002<\/p>\n<p>\u9664\u5176\u4ed6\u56e0\u7d20\u5916\uff0c\u8fd9\u4e00\u65b9\u6cd5\u4e3b\u8981\u8003\u8651\u4ee5\u4e0b\u51e0\u70b9\uff1a<\/p>\n<ul>\n<li>\u6d88\u8d39\u8005\u753b\u50cf\uff1a\u793e\u4f1a\u9636\u5c42\u3001\u5e74\u9f84\u6bb5\u3001\u6027\u522b\u7b49\uff1b<\/li>\n<li>\u8d2d\u4e70\u65f6\u7684\u504f\u597d\uff1b<\/li>\n<li>\u6240\u5217\u54c1\u7c7b\u7684\u5386\u53f2\u6d88\u8d39\u6570\u636e\u3002<\/li>\n<\/ul>\n<p>\u4f8b\u5982\uff0c\u8d2d\u4e70\u5168\u9ea6\u66f2\u5947\u7684\u4eba\u7fa4\u901a\u5e38\u5e74\u9f84\u572836\u81f350\u5c81\u4e4b\u95f4\uff0c\u8d2d\u4e70\u529b\u8f83\u5f3a\u3002\u8fd9\u7c7b\u5546\u54c1\u5c5e\u4e8e&#8221;\u751c\u5473\u4f11\u95f2\u98df\u54c1&#8221;\u54c1\u7c7b\uff0c\u4e0e\u5065\u5eb7\u997c\u5e72\u3001\u5168\u9ea6\u3001\u6709\u673a\u3001\u65e0\u4e73\u7cd6\u548c\/\u6216\u65e0\u9eb8\u8d28\u997c\u5e72\u76f8\u5173\u8054\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u6bd4\u8f83\u7406\u60f3\u7684\u505a\u6cd5\u662f\u5c06\u8fd9\u7c7b\u5546\u54c1\u5e76\u6392\u9648\u5217\uff0c\u540c\u65f6\u7ed3\u5408\u679c\u6c41\u3001\u5496\u5561\u3001\u8336\u548c\u5373\u996e\u996e\u6599\uff0c\u5f00\u5c55<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3337\" target=\"_blank\" rel=\"noopener\">\u4ea4\u53c9\u9648\u5217\u7b56\u7565<\/a>\u3002<\/p>\n<p>\u603b\u4e4b\uff0c\u65e0\u8bba\u6240\u5904\u7684\u7ec6\u5206\u5e02\u573a\u6216\u95e8\u5e97\u89c4\u6a21\u5982\u4f55\uff0c\u54c1\u7c7b\u7ba1\u7406\u90fd\u662f\u96f6\u552e\u4e1a\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\u3002<\/p>\n<h2>\u5982\u4f55\u5b9e\u65bd\u54c1\u7c7b\u7ba1\u7406\uff1f<\/h2>\n<p>\u73b0\u5728\u60a8\u5df2\u7ecf\u4e86\u89e3\u4e86\u4ec0\u4e48\u662f\u54c1\u7c7b\u7ba1\u7406\uff0c\u4ee5\u53ca\u5b83\u4e3a\u4f55\u5bf9\u96f6\u552e\u95e8\u5e97\u4e0d\u53ef\u6216\u7f3a\uff0c\u63a5\u4e0b\u6765\u6211\u4eec\u5c06\u4ecb\u7ecd\u4e00\u4e9b\u5728\u95e8\u5e97\u4e2d\u5b9e\u65bd\u54c1\u7c7b\u7ba1\u7406\u7684\u7b80\u5355\u505a\u6cd5\u3002<\/p>\n<h3>\u4e0e\u4f9b\u5e94\u5546\u5efa\u7acb\u5408\u4f5c<\/h3>\n<p>\u5236\u9020\u5546\u5bf9\u5e02\u573a\u4e2d\u7684\u5404\u4e2a\u54c1\u7c7b\u4e86\u5982\u6307\u638c\uff0c\u56e0\u4e3a\u5546\u54c1\u7531\u4ed6\u4eec\u751f\u4ea7\uff0c\u4ed6\u4eec\u4f1a\u5f00\u5c55\u8c03\u7814\uff0c\u5e76\u638c\u63e1\u6709\u5173\u884c\u4e1a\u52a8\u6001\u7684\u8be6\u7ec6\u4fe1\u606f\u3002\u8fd9\u4f7f\u4ed6\u4eec\u80fd\u591f\u4ece\u6218\u7565\u5c42\u9762\u628a\u63e1\u6570\u636e\uff0c\u6bd4\u4efb\u4f55\u4eba\u90fd\u66f4\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u3002<\/p>\n<p>\u901a\u8fc7\u5efa\u7acb\u5408\u4f5c\uff0c\u60a8\u53ef\u4ee5\u5145\u5206\u501f\u52a9\u8fd9\u4e9b\u77e5\u8bc6\u6765\u5f00\u5c55\u8425\u9500\u63a8\u5e7f\u6d3b\u52a8\uff0c\u4f8b\u5982\u6d3e\u53d1\u8bd5\u7528\u88c5\uff0c\u6216\u7b56\u5212\u4e00\u573a\u53ef\u80fd\u5e26\u6765\u51fa\u8272\u6548\u679c\u7684\u5927\u578b\u4fc3\u9500\u3002<\/p>\n<h3>\u7ad9\u5728\u987e\u5ba2\u7684\u89d2\u5ea6\u601d\u8003<\/h3>\n<p>\u9996\u5148\uff0c\u60a8\u771f\u7684\u4e86\u89e3\u81ea\u5df1\u4f01\u4e1a\u7684\u8fd0\u8425\u65b9\u5f0f\u5417\uff1f\u4e3a\u4e86\u80fd\u8bbe\u8eab\u5904\u5730\u5730\u7ad9\u5728\u8d70\u8fdb\u95e8\u5e97\u7684\u987e\u5ba2\u7684\u89d2\u5ea6\u601d\u8003\uff0c\u8bf7\u56de\u7b54\u4ee5\u4e0b\u95ee\u9898\uff1a<\/p>\n<ul>\n<li>\u8981\u627e\u5230\u67d0\u4ef6\u60f3\u8981\u7684\u5546\u54c1\uff0c\u60a8\u4f1a\u8d70\u54ea\u6761\u8def\u7ebf\uff1f<\/li>\n<li>\u54ea\u4e9b\u5546\u54c1\u662f\u5f15\u6d41\u5546\u54c1\uff1f<\/li>\n<li>\u5bf9\u60a8\u6765\u8bf4\uff0c\u54ea\u4e2a\u533a\u57df\u6700\u91cd\u8981\uff1f<\/li>\n<li>\u60a8\u5e0c\u671b\u5728\u540c\u4e00\u54c1\u7c7b\u4e2d\u627e\u5230\u54ea\u4e9b\u5546\u54c1\uff1f<\/li>\n<\/ul>\n<p>\u6df1\u5165\u4e86\u89e3\u95e8\u5e97\u7684\u7279\u70b9\u662f\u4e00\u9879\u975e\u5e38\u6709\u76ca\u7684\u5de5\u4f5c\u3002\u5c3d\u7ba1\u67d0\u4e9b\u5546\u54c1\u4ece\u8425\u4e1a\u989d\u6765\u770b\u4f3c\u4e4e\u5fae\u4e0d\u8db3\u9053\uff0c\u4f46\u5b83\u4eec\u5374\u53ef\u80fd\u5438\u5f15\u66f4\u591a\u987e\u5ba2\u8d70\u8fdb\u95e8\u5e97\u3002<\/p>\n<p>\u8bf7\u8bb0\u4f4f\uff0c\u5546\u54c1\u5448\u73b0\u65b9\u5f0f\u540c\u6837\u4e0d\u5bb9\u5ffd\u89c6\uff0c\u56e0\u4e3a\u5b83\u5728\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u4e5f\u53d1\u6325\u7740\u5173\u952e\u4f5c\u7528\u3002\u56e0\u6b64\uff0c\u4e0d\u59a8\u501f\u52a9\u4e2a\u6027\u5316\u5305\u88c5\u4ee5\u53ca\u5176\u4ed6\u591a\u79cd\u7b56\u7565\u6765\u5438\u5f15\u6d88\u8d39\u8005\u7684\u6ce8\u610f\u529b\u3002<\/p>\n<h3>\u91cd\u89c6\u5546\u54c1\u7ec4\u5408<\/h3>\n<p>\u96f6\u552e\u4f01\u4e1a\u6210\u529f\u7684\u53e6\u4e00\u4e2a\u5173\u952e\u56e0\u7d20\u662f\u5546\u54c1\u54c1\u7c7b\u7684\u4e30\u5bcc\u5ea6\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u60a8\u7684\u5546\u54c1\u76ee\u5f55\u8d8a\u591a\u6837\u5316\uff0c\u5438\u5f15\u6d88\u8d39\u8005\u7684\u673a\u4f1a\u5c31\u8d8a\u5927\u3002<\/p>\n<p>\u4ece\u987e\u5ba2\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u826f\u597d\u7684\u5546\u54c1\u7ec4\u5408\u53ef\u4ee5\u6210\u4e3a\u4e00\u79cd\u7ade\u4e89\u4f18\u52bf\uff0c\u751a\u81f3\u6bd4\u4f4e\u4ef7\u66f4\u53d7\u9752\u7750\u3002\u56e0\u4e3a\u76f8\u6bd4\u53bb\u4e00\u5bb6\u54c1\u7c7b\u5355\u4e00\u7684\u95e8\u5e97\uff0c\u987e\u5ba2\u53ef\u80fd\u66f4\u613f\u610f\u524d\u5f80\u4e00\u5bb6\u80fd\u4e70\u9f50\u6240\u6709\u6240\u9700\u5546\u54c1\u7684\u95e8\u5e97\uff0c\u5373\u4f7f\u5176\u4e2d\u4e2a\u522b\u5546\u54c1\u4ef7\u683c\u7a0d\u9ad8\u4e00\u4e9b\u3002<\/p>\n<h3>\u4e86\u89e3\u8d2d\u7269\u8005<\/h3>\n<p>\u8d2d\u7269\u8005\uff08shopper\uff09\u8d21\u732e\u4e86\u95e8\u5e97\u8425\u4e1a\u989d\u7684\u5f88\u5927\u4e00\u90e8\u5206\uff0c\u8fd9\u4e0e\u4f5c\u4e3a\u5546\u54c1\u6700\u7ec8\u4f7f\u7528\u8005\u7684\u6d88\u8d39\u8005\u4e0d\u540c\u3002\u4f8b\u5982\uff0c\u5a74\u513f\u7eb8\u5c3f\u88e4\u662f\u7ed9\u5a74\u513f\u4f7f\u7528\u7684\uff0c\u4f46\u8d2d\u4e70\u5b83\u4eec\u7684\u662f\u7238\u7238\u5988\u5988\u3002<\/p>\n<p>\u5982\u679c\u4e0d\u4e86\u89e3\u8fd9\u4e00\u7fa4\u4f53\u5982\u4f55\u770b\u5f85<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3197\" target=\"_blank\" rel=\"noopener\">\u7ec6\u5206<\/a>\uff0c\u60a8\u5728\u6210\u529f\u5b9e\u65bd\u54c1\u7c7b\u7ba1\u7406\u65f6\u53ef\u80fd\u4f1a\u9047\u5230\u5f88\u591a\u56f0\u96be\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u8bf7\u5c3d\u53ef\u80fd\u6df1\u5165\u5730\u4e86\u89e3\u60a8\u7684\u5e38\u5ba2\u8d2d\u7269\u8005\u662f\u5982\u4f55\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u7684\uff0c\u540c\u65f6\u4e3a\u4ed6\u4eec\u52fe\u52d2\u51fa\u6e05\u6670\u7684\u753b\u50cf\u3002\u4f8b\u5982\uff0c\u5982\u679c\u987e\u5ba2\u4e3b\u8981\u6765\u81eaA\u7c7b\u548cB\u7c7b\u9636\u5c42\uff0c\u90a3\u4e48\u5546\u54c1\u7ec4\u5408\u5c31\u5e94\u6db5\u76d6\u66f4\u9ad8\u7aef\u7684\u4ea7\u54c1\uff0c\u4ee5\u6ee1\u8db3\u8fd9\u4e00\u7fa4\u4f53\u7684\u9700\u6c42\u3002<\/p>\n<h3>\u6301\u7eed\u76d1\u6d4b\u6570\u636e<\/h3>\n<p>\u6700\u540e\uff0c\u9700\u8981\u6301\u7eed\u76d1\u6d4b\u5404\u9879\u6570\u636e\uff0c\u5982\u8d2d\u4e70\u6570\u91cf\u3001\u8d2d\u4e70\u91cf\u548c\u8d2d\u4e70\u9891\u7387\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u90fd\u662f\u8bc4\u4f30<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3307\" target=\"_blank\" rel=\"noopener\">POS\u7b56\u7565<\/a>\u7684\u91cd\u8981\u6307\u6807\u3002<\/p>\n<p>\u57fa\u4e8e\u8fd9\u4e9b\u4fe1\u606f\uff0c\u60a8\u53ef\u4ee5\u5206\u6790\u6240\u83b7\u5f97\u7684\u5404\u9879\u6307\u6807\uff0c\u4e86\u89e3\u5404\u54c1\u7c7b\u5728\u5b9e\u9645\u4e2d\u7684\u8868\u73b0\u3002\u6bd5\u7adf\uff0c\u53ea\u6709\u6301\u7eed\u8ddf\u8e2a\u54c1\u7c7b\u7ba1\u7406\uff0c\u624d\u80fd\u6e05\u695a\u770b\u5230\u8fd9\u4e00\u65b9\u6cd5\u4e3a\u60a8\u7684\u9500\u552e\u5e26\u6765\u4e86\u54ea\u4e9b\u6210\u679c\u3002<\/p>\n<p>\u6b63\u5982\u672c\u6587\u6240\u8ff0\uff0c\u54c1\u7c7b\u7ba1\u7406\u6c47\u96c6\u4e86\u4e00\u7cfb\u5217\u5bf9\u96f6\u552e\u95e8\u5e97\u6210\u529f\u81f3\u5173\u91cd\u8981\u7684\u505a\u6cd5\uff0c\u65e0\u8bba\u95e8\u5e97\u89c4\u6a21\u5927\u5c0f\u6216\u8eab\u5904\u54ea\u4e2a\u5e02\u573a\u9886\u57df\u3002<\/p>\n<p>\u4e3a\u6b64\uff0c\u5173\u952e\u5728\u4e8e\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u7684\u753b\u50cf\uff0c\u5e76\u5728\u4ed6\u4eec\u8d70\u8fdb\u95e8\u5e97\u5bfb\u627e\u6ee1\u8db3\u81ea\u8eab\u9700\u6c42\u7684\u5546\u54c1\u65f6\uff0c\u7ad9\u5728\u4ed6\u4eec\u7684\u89d2\u5ea6\u601d\u8003\u3002<\/p>\n<p>\u5173\u4e8e\u54c1\u7c7b\u7ba1\u7406\u5982\u4f55\u4e3a\u8d2d\u7269\u8005\u8d4b\u80fd\uff0c\u60a8\u8fd8\u6709\u4ec0\u4e48\u5c1a\u672a\u89e3\u7b54\u7684\u7591\u95ee\u5417\uff1f\u60a8\u662f\u5426\u6709\u76f8\u5173\u7ecf\u9a8c\u60f3\u4e0e\u6211\u4eec\u5206\u4eab\uff1f\u6b22\u8fce\u7559\u8a00\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5e02\u573a\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u8fd9\u4fc3\u4f7f\u96f6\u552e\u5546\u548c\u6279\u53d1\u5546\u7eb7\u7eb7\u5bfb\u627e\u5404\u79cd\u5de5\u5177\u3001\u65b9\u6cd5\u548c\u6218\u7565\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u5e94\u5bf9\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u53d8\u5316\uff0c\u5e76\u4f18\u5316\u7269\u6d41\u4f9b\u5e94\u94fe\u3002\u5176\u4e2d\uff0c\u54c1\u7c7b\u7ba1\u7406\u53ef\u4ee5\u8bf4\u662f\u6700\u91cd\u8981\u7684\u65b9\u6cd5\u4e4b\u4e00\u3002 \u60a8\u77e5\u9053\u4ec0\u4e48\u662f\u54c1\u7c7b\u7ba1\u7406\uff08CM\uff09\u5417\uff1f\u60a8\u77e5\u9053\u5b83\u4e3a\u4ec0\u4e48\u5bf9\u63d0\u5347\u9500\u91cf\u548c\u57f9\u517b\u987e\u5ba2\u5fe0\u8bda\u5ea6\u90fd\u5982\u6b64\u91cd\u8981\uff0c\u53c8\u8be5\u5982\u4f55\u5728\u81ea\u5df1\u7684\u95e8\u5e97\u4e2d\u52a0\u4ee5\u5e94\u7528\u5417\uff1f\u90a3\u5c31\u7ee7\u7eed\u9605\u8bfb\u4eca\u5929\u7684\u6587\u7ae0\uff0c\u6df1\u5165\u4e86\u89e3\u8fd9\u4e00\u8bdd\u9898\u5427\uff01 \u4ec0\u4e48\u662f\u54c1\u7c7b\u7ba1\u7406\uff1f \u7b80\u5355\u6765\u8bf4\uff0c\u54c1\u7c7b\u7ba1\u7406\u662f\u4e00\u79cd\u6839\u636e\u6d88\u8d39\u8005\u7684\u4e0d\u540c\u9700\u6c42\uff0c\u4f18\u5316\u96f6\u552e\u5546\u54c1\u9648\u5217\u4e0e\u7ec4\u7ec7\u7684\u65b9\u6cd5\u3002 \u4e00\u4e2a\u7b80\u5355\u7684\u4f8b\u5b50\u662f\uff1a\u60f3\u4e00\u60f3\u60a8\u5728\u5bb6\u91cc\u7684\u53a8\u623f\u662f\u5982\u4f55\u6446\u653e\u7269\u54c1\u7684\u3002\u9910\u5177\u662f\u5426\u6309\u7c7b\u578b\u5206\u5f00\u653e\uff1f\u676f\u5b50\u4f1a\u653e\u5728\u98df\u54c1\u67dc\u91cc\u5417\uff1f\u76d8\u5b50\u53c8\u653e\u5728\u54ea\u91cc\uff1f\u4e3a\u4e86\u8ba9\u505a\u996d\u548c\u7528\u9910\u66f4\u65b9\u4fbf\uff0c\u60a8\u5f88\u53ef\u80fd\u4f1a\u4ee5\u6700\u5408\u7406\u7684\u65b9\u5f0f\u6765\u6446\u653e\u8fd9\u4e9b\u7269\u54c1\uff0c\u5bf9\u5427\uff1f \u54c1\u7c7b\u7ba1\u7406\u5982\u4f55\u8fd0\u4f5c\uff1f \u54c1\u7c7b\u7ba1\u7406\u7684\u8fd0\u4f5c\u65b9\u5f0f\u4e0e\u6b64\u7c7b\u4f3c\u3002\u5b83\u7684\u76ee\u6807\u662f\u5728\u9500\u552e\u7ec8\u7aef\uff08POS\uff09\u4e2d\u627e\u5230\u6700\u9002\u5408\u5404\u7c7b\u5546\u54c1\u7684\u54c1\u7c7b\u5f52\u5c5e\uff0c\u4ece\u800c\u63d0\u5347\u9500\u91cf\u3001\u6539\u5584\u5e93\u5b58\u7ba1\u7406\uff0c\u5e76\u4f18\u5316\u4e0e\u4f9b\u5e94\u5546\u7684\u5173\u7cfb\u3002 \u9664\u5176\u4ed6\u56e0\u7d20\u5916\uff0c\u8fd9\u4e00\u65b9\u6cd5\u4e3b\u8981\u8003\u8651\u4ee5\u4e0b\u51e0\u70b9\uff1a \u6d88\u8d39\u8005\u753b\u50cf\uff1a\u793e\u4f1a\u9636\u5c42\u3001\u5e74\u9f84\u6bb5\u3001\u6027\u522b\u7b49\uff1b \u8d2d\u4e70\u65f6\u7684\u504f\u597d\uff1b \u6240\u5217\u54c1\u7c7b\u7684\u5386\u53f2\u6d88\u8d39\u6570\u636e\u3002 \u4f8b\u5982\uff0c\u8d2d\u4e70\u5168\u9ea6\u66f2\u5947\u7684\u4eba\u7fa4\u901a\u5e38\u5e74\u9f84\u572836\u81f350\u5c81\u4e4b\u95f4\uff0c\u8d2d\u4e70\u529b\u8f83\u5f3a\u3002\u8fd9\u7c7b\u5546\u54c1\u5c5e\u4e8e&#8221;\u751c\u5473\u4f11\u95f2\u98df\u54c1&#8221;\u54c1\u7c7b\uff0c\u4e0e\u5065\u5eb7\u997c\u5e72\u3001\u5168\u9ea6\u3001\u6709\u673a\u3001\u65e0\u4e73\u7cd6\u548c\/\u6216\u65e0\u9eb8\u8d28\u997c\u5e72\u76f8\u5173\u8054\u3002 \u56e0\u6b64\uff0c\u6bd4\u8f83\u7406\u60f3\u7684\u505a\u6cd5\u662f\u5c06\u8fd9\u7c7b\u5546\u54c1\u5e76\u6392\u9648\u5217\uff0c\u540c\u65f6\u7ed3\u5408\u679c\u6c41\u3001\u5496\u5561\u3001\u8336\u548c\u5373\u996e\u996e\u6599\uff0c\u5f00\u5c55\u4ea4\u53c9\u9648\u5217\u7b56\u7565\u3002 \u603b\u4e4b\uff0c\u65e0\u8bba\u6240\u5904\u7684\u7ec6\u5206\u5e02\u573a\u6216\u95e8\u5e97\u89c4\u6a21\u5982\u4f55\uff0c\u54c1\u7c7b\u7ba1\u7406\u90fd\u662f\u96f6\u552e\u4e1a\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\u3002 \u5982\u4f55\u5b9e\u65bd\u54c1\u7c7b\u7ba1\u7406\uff1f \u73b0\u5728\u60a8\u5df2\u7ecf\u4e86\u89e3\u4e86\u4ec0\u4e48\u662f\u54c1\u7c7b\u7ba1\u7406\uff0c\u4ee5\u53ca\u5b83\u4e3a\u4f55\u5bf9\u96f6\u552e\u95e8\u5e97\u4e0d\u53ef\u6216\u7f3a\uff0c\u63a5\u4e0b\u6765\u6211\u4eec\u5c06\u4ecb\u7ecd\u4e00\u4e9b\u5728\u95e8\u5e97\u4e2d\u5b9e\u65bd\u54c1\u7c7b\u7ba1\u7406\u7684\u7b80\u5355\u505a\u6cd5\u3002 \u4e0e\u4f9b\u5e94\u5546\u5efa\u7acb\u5408\u4f5c \u5236\u9020\u5546\u5bf9\u5e02\u573a\u4e2d\u7684\u5404\u4e2a\u54c1\u7c7b\u4e86\u5982\u6307\u638c\uff0c\u56e0\u4e3a\u5546\u54c1\u7531\u4ed6\u4eec\u751f\u4ea7\uff0c\u4ed6\u4eec\u4f1a\u5f00\u5c55\u8c03\u7814\uff0c\u5e76\u638c\u63e1\u6709\u5173\u884c\u4e1a\u52a8\u6001\u7684\u8be6\u7ec6\u4fe1\u606f\u3002\u8fd9\u4f7f\u4ed6\u4eec\u80fd\u591f\u4ece\u6218\u7565\u5c42\u9762\u628a\u63e1\u6570\u636e\uff0c\u6bd4\u4efb\u4f55\u4eba\u90fd\u66f4\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u3002 \u901a\u8fc7\u5efa\u7acb\u5408\u4f5c\uff0c\u60a8\u53ef\u4ee5\u5145\u5206\u501f\u52a9\u8fd9\u4e9b\u77e5\u8bc6\u6765\u5f00\u5c55\u8425\u9500\u63a8\u5e7f\u6d3b\u52a8\uff0c\u4f8b\u5982\u6d3e\u53d1\u8bd5\u7528\u88c5\uff0c\u6216\u7b56\u5212\u4e00\u573a\u53ef\u80fd\u5e26\u6765\u51fa\u8272\u6548\u679c\u7684\u5927\u578b\u4fc3\u9500\u3002 \u7ad9\u5728\u987e\u5ba2\u7684\u89d2\u5ea6\u601d\u8003 &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[665],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u54c1\u7c7b\u7ba1\u7406\uff1a\u5982\u4f55\u8ba9\u8d2d\u7269\u8005\u62e5\u6709\u66f4\u591a\u4e3b\u52a8\u6743\uff1f - The future of retail blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/01\/07\/category-management-empowering-shoppers-zh\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u54c1\u7c7b\u7ba1\u7406\uff1a\u5982\u4f55\u8ba9\u8d2d\u7269\u8005\u62e5\u6709\u66f4\u591a\u4e3b\u52a8\u6743\uff1f - The future of retail blog\" \/>\n<meta property=\"og:description\" content=\"\u5e02\u573a\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u8fd9\u4fc3\u4f7f\u96f6\u552e\u5546\u548c\u6279\u53d1\u5546\u7eb7\u7eb7\u5bfb\u627e\u5404\u79cd\u5de5\u5177\u3001\u65b9\u6cd5\u548c\u6218\u7565\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u5e94\u5bf9\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u53d8\u5316\uff0c\u5e76\u4f18\u5316\u7269\u6d41\u4f9b\u5e94\u94fe\u3002\u5176\u4e2d\uff0c\u54c1\u7c7b\u7ba1\u7406\u53ef\u4ee5\u8bf4\u662f\u6700\u91cd\u8981\u7684\u65b9\u6cd5\u4e4b\u4e00\u3002 \u60a8\u77e5\u9053\u4ec0\u4e48\u662f\u54c1\u7c7b\u7ba1\u7406\uff08CM\uff09\u5417\uff1f\u60a8\u77e5\u9053\u5b83\u4e3a\u4ec0\u4e48\u5bf9\u63d0\u5347\u9500\u91cf\u548c\u57f9\u517b\u987e\u5ba2\u5fe0\u8bda\u5ea6\u90fd\u5982\u6b64\u91cd\u8981\uff0c\u53c8\u8be5\u5982\u4f55\u5728\u81ea\u5df1\u7684\u95e8\u5e97\u4e2d\u52a0\u4ee5\u5e94\u7528\u5417\uff1f\u90a3\u5c31\u7ee7\u7eed\u9605\u8bfb\u4eca\u5929\u7684\u6587\u7ae0\uff0c\u6df1\u5165\u4e86\u89e3\u8fd9\u4e00\u8bdd\u9898\u5427\uff01 \u4ec0\u4e48\u662f\u54c1\u7c7b\u7ba1\u7406\uff1f \u7b80\u5355\u6765\u8bf4\uff0c\u54c1\u7c7b\u7ba1\u7406\u662f\u4e00\u79cd\u6839\u636e\u6d88\u8d39\u8005\u7684\u4e0d\u540c\u9700\u6c42\uff0c\u4f18\u5316\u96f6\u552e\u5546\u54c1\u9648\u5217\u4e0e\u7ec4\u7ec7\u7684\u65b9\u6cd5\u3002 \u4e00\u4e2a\u7b80\u5355\u7684\u4f8b\u5b50\u662f\uff1a\u60f3\u4e00\u60f3\u60a8\u5728\u5bb6\u91cc\u7684\u53a8\u623f\u662f\u5982\u4f55\u6446\u653e\u7269\u54c1\u7684\u3002\u9910\u5177\u662f\u5426\u6309\u7c7b\u578b\u5206\u5f00\u653e\uff1f\u676f\u5b50\u4f1a\u653e\u5728\u98df\u54c1\u67dc\u91cc\u5417\uff1f\u76d8\u5b50\u53c8\u653e\u5728\u54ea\u91cc\uff1f\u4e3a\u4e86\u8ba9\u505a\u996d\u548c\u7528\u9910\u66f4\u65b9\u4fbf\uff0c\u60a8\u5f88\u53ef\u80fd\u4f1a\u4ee5\u6700\u5408\u7406\u7684\u65b9\u5f0f\u6765\u6446\u653e\u8fd9\u4e9b\u7269\u54c1\uff0c\u5bf9\u5427\uff1f \u54c1\u7c7b\u7ba1\u7406\u5982\u4f55\u8fd0\u4f5c\uff1f \u54c1\u7c7b\u7ba1\u7406\u7684\u8fd0\u4f5c\u65b9\u5f0f\u4e0e\u6b64\u7c7b\u4f3c\u3002\u5b83\u7684\u76ee\u6807\u662f\u5728\u9500\u552e\u7ec8\u7aef\uff08POS\uff09\u4e2d\u627e\u5230\u6700\u9002\u5408\u5404\u7c7b\u5546\u54c1\u7684\u54c1\u7c7b\u5f52\u5c5e\uff0c\u4ece\u800c\u63d0\u5347\u9500\u91cf\u3001\u6539\u5584\u5e93\u5b58\u7ba1\u7406\uff0c\u5e76\u4f18\u5316\u4e0e\u4f9b\u5e94\u5546\u7684\u5173\u7cfb\u3002 \u9664\u5176\u4ed6\u56e0\u7d20\u5916\uff0c\u8fd9\u4e00\u65b9\u6cd5\u4e3b\u8981\u8003\u8651\u4ee5\u4e0b\u51e0\u70b9\uff1a \u6d88\u8d39\u8005\u753b\u50cf\uff1a\u793e\u4f1a\u9636\u5c42\u3001\u5e74\u9f84\u6bb5\u3001\u6027\u522b\u7b49\uff1b \u8d2d\u4e70\u65f6\u7684\u504f\u597d\uff1b \u6240\u5217\u54c1\u7c7b\u7684\u5386\u53f2\u6d88\u8d39\u6570\u636e\u3002 \u4f8b\u5982\uff0c\u8d2d\u4e70\u5168\u9ea6\u66f2\u5947\u7684\u4eba\u7fa4\u901a\u5e38\u5e74\u9f84\u572836\u81f350\u5c81\u4e4b\u95f4\uff0c\u8d2d\u4e70\u529b\u8f83\u5f3a\u3002\u8fd9\u7c7b\u5546\u54c1\u5c5e\u4e8e&#8221;\u751c\u5473\u4f11\u95f2\u98df\u54c1&#8221;\u54c1\u7c7b\uff0c\u4e0e\u5065\u5eb7\u997c\u5e72\u3001\u5168\u9ea6\u3001\u6709\u673a\u3001\u65e0\u4e73\u7cd6\u548c\/\u6216\u65e0\u9eb8\u8d28\u997c\u5e72\u76f8\u5173\u8054\u3002 \u56e0\u6b64\uff0c\u6bd4\u8f83\u7406\u60f3\u7684\u505a\u6cd5\u662f\u5c06\u8fd9\u7c7b\u5546\u54c1\u5e76\u6392\u9648\u5217\uff0c\u540c\u65f6\u7ed3\u5408\u679c\u6c41\u3001\u5496\u5561\u3001\u8336\u548c\u5373\u996e\u996e\u6599\uff0c\u5f00\u5c55\u4ea4\u53c9\u9648\u5217\u7b56\u7565\u3002 \u603b\u4e4b\uff0c\u65e0\u8bba\u6240\u5904\u7684\u7ec6\u5206\u5e02\u573a\u6216\u95e8\u5e97\u89c4\u6a21\u5982\u4f55\uff0c\u54c1\u7c7b\u7ba1\u7406\u90fd\u662f\u96f6\u552e\u4e1a\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\u3002 \u5982\u4f55\u5b9e\u65bd\u54c1\u7c7b\u7ba1\u7406\uff1f \u73b0\u5728\u60a8\u5df2\u7ecf\u4e86\u89e3\u4e86\u4ec0\u4e48\u662f\u54c1\u7c7b\u7ba1\u7406\uff0c\u4ee5\u53ca\u5b83\u4e3a\u4f55\u5bf9\u96f6\u552e\u95e8\u5e97\u4e0d\u53ef\u6216\u7f3a\uff0c\u63a5\u4e0b\u6765\u6211\u4eec\u5c06\u4ecb\u7ecd\u4e00\u4e9b\u5728\u95e8\u5e97\u4e2d\u5b9e\u65bd\u54c1\u7c7b\u7ba1\u7406\u7684\u7b80\u5355\u505a\u6cd5\u3002 \u4e0e\u4f9b\u5e94\u5546\u5efa\u7acb\u5408\u4f5c \u5236\u9020\u5546\u5bf9\u5e02\u573a\u4e2d\u7684\u5404\u4e2a\u54c1\u7c7b\u4e86\u5982\u6307\u638c\uff0c\u56e0\u4e3a\u5546\u54c1\u7531\u4ed6\u4eec\u751f\u4ea7\uff0c\u4ed6\u4eec\u4f1a\u5f00\u5c55\u8c03\u7814\uff0c\u5e76\u638c\u63e1\u6709\u5173\u884c\u4e1a\u52a8\u6001\u7684\u8be6\u7ec6\u4fe1\u606f\u3002\u8fd9\u4f7f\u4ed6\u4eec\u80fd\u591f\u4ece\u6218\u7565\u5c42\u9762\u628a\u63e1\u6570\u636e\uff0c\u6bd4\u4efb\u4f55\u4eba\u90fd\u66f4\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u3002 \u901a\u8fc7\u5efa\u7acb\u5408\u4f5c\uff0c\u60a8\u53ef\u4ee5\u5145\u5206\u501f\u52a9\u8fd9\u4e9b\u77e5\u8bc6\u6765\u5f00\u5c55\u8425\u9500\u63a8\u5e7f\u6d3b\u52a8\uff0c\u4f8b\u5982\u6d3e\u53d1\u8bd5\u7528\u88c5\uff0c\u6216\u7b56\u5212\u4e00\u573a\u53ef\u80fd\u5e26\u6765\u51fa\u8272\u6548\u679c\u7684\u5927\u578b\u4fc3\u9500\u3002 \u7ad9\u5728\u987e\u5ba2\u7684\u89d2\u5ea6\u601d\u8003 &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/01\/07\/category-management-empowering-shoppers-zh\/\" \/>\n<meta property=\"og:site_name\" content=\"The future of retail blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-07T15:49:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T15:08:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2019\/01\/263319-gerenciamento-por-categoria-como-dar-mais-poder-ao-shopper.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice Wonders\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Wonders\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/01\/07\/category-management-empowering-shoppers-zh\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/01\/07\/category-management-empowering-shoppers-zh\/\",\"name\":\"\u54c1\u7c7b\u7ba1\u7406\uff1a\u5982\u4f55\u8ba9\u8d2d\u7269\u8005\u62e5\u6709\u66f4\u591a\u4e3b\u52a8\u6743\uff1f - The future of retail blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\"},\"datePublished\":\"2019-01-07T15:49:36+00:00\",\"dateModified\":\"2026-10-19T15:08:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/01\/07\/category-management-empowering-shoppers-zh\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/01\/07\/category-management-empowering-shoppers-zh\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/01\/07\/category-management-empowering-shoppers-zh\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.alicewonders.ws\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u54c1\u7c7b\u7ba1\u7406\uff1a\u5982\u4f55\u8ba9\u8d2d\u7269\u8005\u62e5\u6709\u66f4\u591a\u4e3b\u52a8\u6743\uff1f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/\",\"name\":\"The future of retail blog\",\"description\":\"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\",\"name\":\"Alice Wonders\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"contentUrl\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"caption\":\"Alice Wonders\"},\"sameAs\":[\"http:\/\/www.alicewonders.ws\"],\"url\":\"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u54c1\u7c7b\u7ba1\u7406\uff1a\u5982\u4f55\u8ba9\u8d2d\u7269\u8005\u62e5\u6709\u66f4\u591a\u4e3b\u52a8\u6743\uff1f - The future of retail blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/01\/07\/category-management-empowering-shoppers-zh\/","og_locale":"pt_BR","og_type":"article","og_title":"\u54c1\u7c7b\u7ba1\u7406\uff1a\u5982\u4f55\u8ba9\u8d2d\u7269\u8005\u62e5\u6709\u66f4\u591a\u4e3b\u52a8\u6743\uff1f - The future of retail blog","og_description":"\u5e02\u573a\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u8fd9\u4fc3\u4f7f\u96f6\u552e\u5546\u548c\u6279\u53d1\u5546\u7eb7\u7eb7\u5bfb\u627e\u5404\u79cd\u5de5\u5177\u3001\u65b9\u6cd5\u548c\u6218\u7565\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u5e94\u5bf9\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u53d8\u5316\uff0c\u5e76\u4f18\u5316\u7269\u6d41\u4f9b\u5e94\u94fe\u3002\u5176\u4e2d\uff0c\u54c1\u7c7b\u7ba1\u7406\u53ef\u4ee5\u8bf4\u662f\u6700\u91cd\u8981\u7684\u65b9\u6cd5\u4e4b\u4e00\u3002 \u60a8\u77e5\u9053\u4ec0\u4e48\u662f\u54c1\u7c7b\u7ba1\u7406\uff08CM\uff09\u5417\uff1f\u60a8\u77e5\u9053\u5b83\u4e3a\u4ec0\u4e48\u5bf9\u63d0\u5347\u9500\u91cf\u548c\u57f9\u517b\u987e\u5ba2\u5fe0\u8bda\u5ea6\u90fd\u5982\u6b64\u91cd\u8981\uff0c\u53c8\u8be5\u5982\u4f55\u5728\u81ea\u5df1\u7684\u95e8\u5e97\u4e2d\u52a0\u4ee5\u5e94\u7528\u5417\uff1f\u90a3\u5c31\u7ee7\u7eed\u9605\u8bfb\u4eca\u5929\u7684\u6587\u7ae0\uff0c\u6df1\u5165\u4e86\u89e3\u8fd9\u4e00\u8bdd\u9898\u5427\uff01 \u4ec0\u4e48\u662f\u54c1\u7c7b\u7ba1\u7406\uff1f \u7b80\u5355\u6765\u8bf4\uff0c\u54c1\u7c7b\u7ba1\u7406\u662f\u4e00\u79cd\u6839\u636e\u6d88\u8d39\u8005\u7684\u4e0d\u540c\u9700\u6c42\uff0c\u4f18\u5316\u96f6\u552e\u5546\u54c1\u9648\u5217\u4e0e\u7ec4\u7ec7\u7684\u65b9\u6cd5\u3002 \u4e00\u4e2a\u7b80\u5355\u7684\u4f8b\u5b50\u662f\uff1a\u60f3\u4e00\u60f3\u60a8\u5728\u5bb6\u91cc\u7684\u53a8\u623f\u662f\u5982\u4f55\u6446\u653e\u7269\u54c1\u7684\u3002\u9910\u5177\u662f\u5426\u6309\u7c7b\u578b\u5206\u5f00\u653e\uff1f\u676f\u5b50\u4f1a\u653e\u5728\u98df\u54c1\u67dc\u91cc\u5417\uff1f\u76d8\u5b50\u53c8\u653e\u5728\u54ea\u91cc\uff1f\u4e3a\u4e86\u8ba9\u505a\u996d\u548c\u7528\u9910\u66f4\u65b9\u4fbf\uff0c\u60a8\u5f88\u53ef\u80fd\u4f1a\u4ee5\u6700\u5408\u7406\u7684\u65b9\u5f0f\u6765\u6446\u653e\u8fd9\u4e9b\u7269\u54c1\uff0c\u5bf9\u5427\uff1f \u54c1\u7c7b\u7ba1\u7406\u5982\u4f55\u8fd0\u4f5c\uff1f \u54c1\u7c7b\u7ba1\u7406\u7684\u8fd0\u4f5c\u65b9\u5f0f\u4e0e\u6b64\u7c7b\u4f3c\u3002\u5b83\u7684\u76ee\u6807\u662f\u5728\u9500\u552e\u7ec8\u7aef\uff08POS\uff09\u4e2d\u627e\u5230\u6700\u9002\u5408\u5404\u7c7b\u5546\u54c1\u7684\u54c1\u7c7b\u5f52\u5c5e\uff0c\u4ece\u800c\u63d0\u5347\u9500\u91cf\u3001\u6539\u5584\u5e93\u5b58\u7ba1\u7406\uff0c\u5e76\u4f18\u5316\u4e0e\u4f9b\u5e94\u5546\u7684\u5173\u7cfb\u3002 \u9664\u5176\u4ed6\u56e0\u7d20\u5916\uff0c\u8fd9\u4e00\u65b9\u6cd5\u4e3b\u8981\u8003\u8651\u4ee5\u4e0b\u51e0\u70b9\uff1a \u6d88\u8d39\u8005\u753b\u50cf\uff1a\u793e\u4f1a\u9636\u5c42\u3001\u5e74\u9f84\u6bb5\u3001\u6027\u522b\u7b49\uff1b \u8d2d\u4e70\u65f6\u7684\u504f\u597d\uff1b \u6240\u5217\u54c1\u7c7b\u7684\u5386\u53f2\u6d88\u8d39\u6570\u636e\u3002 \u4f8b\u5982\uff0c\u8d2d\u4e70\u5168\u9ea6\u66f2\u5947\u7684\u4eba\u7fa4\u901a\u5e38\u5e74\u9f84\u572836\u81f350\u5c81\u4e4b\u95f4\uff0c\u8d2d\u4e70\u529b\u8f83\u5f3a\u3002\u8fd9\u7c7b\u5546\u54c1\u5c5e\u4e8e&#8221;\u751c\u5473\u4f11\u95f2\u98df\u54c1&#8221;\u54c1\u7c7b\uff0c\u4e0e\u5065\u5eb7\u997c\u5e72\u3001\u5168\u9ea6\u3001\u6709\u673a\u3001\u65e0\u4e73\u7cd6\u548c\/\u6216\u65e0\u9eb8\u8d28\u997c\u5e72\u76f8\u5173\u8054\u3002 \u56e0\u6b64\uff0c\u6bd4\u8f83\u7406\u60f3\u7684\u505a\u6cd5\u662f\u5c06\u8fd9\u7c7b\u5546\u54c1\u5e76\u6392\u9648\u5217\uff0c\u540c\u65f6\u7ed3\u5408\u679c\u6c41\u3001\u5496\u5561\u3001\u8336\u548c\u5373\u996e\u996e\u6599\uff0c\u5f00\u5c55\u4ea4\u53c9\u9648\u5217\u7b56\u7565\u3002 \u603b\u4e4b\uff0c\u65e0\u8bba\u6240\u5904\u7684\u7ec6\u5206\u5e02\u573a\u6216\u95e8\u5e97\u89c4\u6a21\u5982\u4f55\uff0c\u54c1\u7c7b\u7ba1\u7406\u90fd\u662f\u96f6\u552e\u4e1a\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\u3002 \u5982\u4f55\u5b9e\u65bd\u54c1\u7c7b\u7ba1\u7406\uff1f \u73b0\u5728\u60a8\u5df2\u7ecf\u4e86\u89e3\u4e86\u4ec0\u4e48\u662f\u54c1\u7c7b\u7ba1\u7406\uff0c\u4ee5\u53ca\u5b83\u4e3a\u4f55\u5bf9\u96f6\u552e\u95e8\u5e97\u4e0d\u53ef\u6216\u7f3a\uff0c\u63a5\u4e0b\u6765\u6211\u4eec\u5c06\u4ecb\u7ecd\u4e00\u4e9b\u5728\u95e8\u5e97\u4e2d\u5b9e\u65bd\u54c1\u7c7b\u7ba1\u7406\u7684\u7b80\u5355\u505a\u6cd5\u3002 \u4e0e\u4f9b\u5e94\u5546\u5efa\u7acb\u5408\u4f5c \u5236\u9020\u5546\u5bf9\u5e02\u573a\u4e2d\u7684\u5404\u4e2a\u54c1\u7c7b\u4e86\u5982\u6307\u638c\uff0c\u56e0\u4e3a\u5546\u54c1\u7531\u4ed6\u4eec\u751f\u4ea7\uff0c\u4ed6\u4eec\u4f1a\u5f00\u5c55\u8c03\u7814\uff0c\u5e76\u638c\u63e1\u6709\u5173\u884c\u4e1a\u52a8\u6001\u7684\u8be6\u7ec6\u4fe1\u606f\u3002\u8fd9\u4f7f\u4ed6\u4eec\u80fd\u591f\u4ece\u6218\u7565\u5c42\u9762\u628a\u63e1\u6570\u636e\uff0c\u6bd4\u4efb\u4f55\u4eba\u90fd\u66f4\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u3002 \u901a\u8fc7\u5efa\u7acb\u5408\u4f5c\uff0c\u60a8\u53ef\u4ee5\u5145\u5206\u501f\u52a9\u8fd9\u4e9b\u77e5\u8bc6\u6765\u5f00\u5c55\u8425\u9500\u63a8\u5e7f\u6d3b\u52a8\uff0c\u4f8b\u5982\u6d3e\u53d1\u8bd5\u7528\u88c5\uff0c\u6216\u7b56\u5212\u4e00\u573a\u53ef\u80fd\u5e26\u6765\u51fa\u8272\u6548\u679c\u7684\u5927\u578b\u4fc3\u9500\u3002 \u7ad9\u5728\u987e\u5ba2\u7684\u89d2\u5ea6\u601d\u8003 &hellip;","og_url":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/01\/07\/category-management-empowering-shoppers-zh\/","og_site_name":"The future of retail blog","article_published_time":"2019-01-07T15:49:36+00:00","article_modified_time":"2026-10-19T15:08:33+00:00","og_image":[{"width":2121,"height":1414,"url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2019\/01\/263319-gerenciamento-por-categoria-como-dar-mais-poder-ao-shopper.jpg","type":"image\/jpeg"}],"author":"Alice Wonders","twitter_card":"summary","twitter_misc":{"Written by":"Alice Wonders"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/01\/07\/category-management-empowering-shoppers-zh\/","url":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/01\/07\/category-management-empowering-shoppers-zh\/","name":"\u54c1\u7c7b\u7ba1\u7406\uff1a\u5982\u4f55\u8ba9\u8d2d\u7269\u8005\u62e5\u6709\u66f4\u591a\u4e3b\u52a8\u6743\uff1f - The future of retail blog","isPartOf":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#website"},"datePublished":"2019-01-07T15:49:36+00:00","dateModified":"2026-10-19T15:08:33+00:00","author":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452"},"breadcrumb":{"@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/01\/07\/category-management-empowering-shoppers-zh\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/01\/07\/category-management-empowering-shoppers-zh\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/01\/07\/category-management-empowering-shoppers-zh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.alicewonders.ws\/blog\/"},{"@type":"ListItem","position":2,"name":"\u54c1\u7c7b\u7ba1\u7406\uff1a\u5982\u4f55\u8ba9\u8d2d\u7269\u8005\u62e5\u6709\u66f4\u591a\u4e3b\u52a8\u6743\uff1f"}]},{"@type":"WebSite","@id":"https:\/\/www.alicewonders.ws\/blog\/#website","url":"https:\/\/www.alicewonders.ws\/blog\/","name":"The future of retail blog","description":"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452","name":"Alice Wonders","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","contentUrl":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","caption":"Alice Wonders"},"sameAs":["http:\/\/www.alicewonders.ws"],"url":"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/"}]}},"_links":{"self":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3342"}],"collection":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/comments?post=3342"}],"version-history":[{"count":1,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3342\/revisions"}],"predecessor-version":[{"id":4418,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3342\/revisions\/4418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media\/1354"}],"wp:attachment":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media?parent=3342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/categories?post=3342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/tags?post=3342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}