{"id":3334,"date":"2019-01-07T12:42:24","date_gmt":"2019-01-07T15:42:24","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3334"},"modified":"2026-10-19T12:08:34","modified_gmt":"2026-10-19T15:08:34","slug":"geomarketing-to-improve-retail-performance-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2019\/01\/07\/geomarketing-to-improve-retail-performance-zh\/","title":{"rendered":"\u5982\u4f55\u5229\u7528\u5730\u7406\u8425\u9500\u63d0\u5347\u96f6\u552e\u4e1a\u7ee9\uff1f"},"content":{"rendered":"<p>\u4e86\u89e3\u6d88\u8d39\u8005\u548c\u7ade\u4e89\u4f01\u4e1a\u7684\u5730\u7406\u4f4d\u7f6e\u5982\u4f55\u5f71\u54cd\u9500\u552e\u6307\u6570\u548c<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3319\" target=\"_blank\" rel=\"noopener\">\u5e02\u573a\u884c\u4e3a<\/a>\uff0c\u5bf9\u4e8e\u786e\u5b9a\u4f01\u4e1a\u7684\u53d1\u5c55\u65b9\u5411\u81f3\u5173\u91cd\u8981\u3002\u6211\u4eec\u8981\u8c08\u7684\uff0c\u6b63\u662f\u5730\u7406\u8425\u9500\uff08geomarketing\uff09\u3002<\/p>\n<p>William Applebaum \u662f\u7b2c\u4e00\u4e2a\u6ce8\u610f\u5230\u8fd9\u4e00\u70b9\u5e76\u5c06\u5176\u7528\u4e8e\u96f6\u552e\u4e1a\u7684\u4eba\u30021929 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Facebook\u3001Instagram\u3001Google \u548c Foursquare \u7b7e\u5230\u3002<\/p>\n<p>\u5f53\u987e\u5ba2\u6765\u5230\u67d0\u5bb6\u9910\u5385\u6216\u95e8\u5e97\uff0c\u5e76\u6253\u5f00\u4e00\u6b3e\u57fa\u4e8e\u5730\u7406\u5b9a\u4f4d\u7684\u5e94\u7528\u65f6\uff0cGPS 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href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3285\" target=\"_blank\" rel=\"noopener\">\u6109\u5feb\u4f53\u9a8c<\/a>\u7684\u987e\u5ba2\u7559\u4e0b\u7684\u597d\u8bc4\uff0c\u53ef\u4ee5\u5e2e\u52a9\u72b9\u8c6b\u4e0d\u51b3\u7684\u6d88\u8d39\u8005\u83b7\u5f97\u6240\u9700\u4fe1\u606f\u3001\u6253\u6d88\u7591\u8651\u3002\u8fd9\u5c31\u662f\u5927\u5bb6\u719f\u6089\u7684\u53e3\u7891\u4f20\u64ad\uff0c\u53ea\u4e0d\u8fc7\u53d1\u751f\u5728\u6570\u5b57\u73af\u5883\u4e2d\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u53ea\u8981\u6709\u673a\u4f1a\uff0c\u5c31\u8981\u9f13\u52b1\u7528\u6237\u53d1\u8868\u8bc4\u8bba\uff0c\u5206\u4eab\u4ed6\u4eec\u5bf9\u670d\u52a1\u3001\u670d\u52a1\/\u4ea7\u54c1\u8d28\u91cf\u7b49\u65b9\u9762\u7684\u770b\u6cd5\u3002<\/p>\n<h3>\u63a8\u5e7f\u5730\u7406\u6807\u8bb0<\/h3>\n<p>\u5730\u7406\u6807\u8bb0\uff08geotagging\uff09\u662f\u5730\u7406\u8425\u9500\u7684\u4e00\u4e2a\u5206\u652f\uff0c\u6307\u7528\u6237\u5728 Instagram \u6216 Facebook 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