{"id":3332,"date":"2018-12-11T08:53:31","date_gmt":"2018-12-11T11:53:31","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3332"},"modified":"2026-10-19T12:08:36","modified_gmt":"2026-10-19T15:08:36","slug":"brand-activation-everything-you-need-to-know-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/12\/11\/brand-activation-everything-you-need-to-know-zh\/","title":{"rendered":"\u54c1\u724c\u6fc0\u6d3b\uff1a\u5b9e\u73b0\u521b\u65b0\u6240\u9700\u4e86\u89e3\u7684\u4e00\u5207"},"content":{"rendered":"<p><span style=\"font-weight: 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400;\">\u4e0d\u8fc7\uff0c\u8981\u7406\u89e3\u4ec0\u4e48\u662f\u6fc0\u6d3b\u8425\u9500\uff0c\u4e5f\u9700\u8981\u7406\u89e3\u5b83\u4e0d\u662f\u4ec0\u4e48\uff1a\u5b83\u4e0d\u662f\u4f20\u7edf\u7684\u4f20\u64ad\u4e3e\u63aa\uff0c\u4e5f\u4e0d\u662f\u63d0\u4f9b\u826f\u597d\u7684\u5ba2\u6237\u670d\u52a1\u3002\u8fd9\u662f\u56e0\u4e3a\u8be5\u9886\u57df\u5f3a\u8c03\u7684\u662f\u54c1\u724c\u80fd\u591f\u4e3a\u5176\u5e02\u573a\u5e26\u6765\u7684\u4f53\u9a8c\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u521b\u65b0\u5728\u54c1\u724c\u6fc0\u6d3b\u4e2d\u7684\u4f5c\u7528<\/span><\/h2>\n<p><a href=\"http:\/\/alicewonders.ws\/blog\/2018\/03\/15\/experiencia-de-compra-como-as-lojas-estao-evoluindo-para-encantar-o-consumido\"><span style=\"font-weight: 400;\">\u6253\u52a8\u6d88\u8d39\u8005<\/span><\/a><span style=\"font-weight: 400;\">\u662f\u6fc0\u6d3b\u8425\u9500\u7684\u57fa\u672c\u539f\u5219\u4e4b\u4e00\uff0c\u4ec5\u51ed\u8fd9\u4e00\u7279\u70b9\uff0c\u5c31\u8db3\u4ee5\u5c06\u5176\u4e0e\u60a8\u56e2\u961f\u6240\u8fd0\u7528\u7684\u5176\u4ed6\u624b\u6bb5\u533a\u5206\u5f00\u6765\u3002\u5982\u4eca\uff0c\u6211\u4eec\u62e5\u6709\u4e00\u7cfb\u5217\u53ef\u7528\u7684\u8d44\u6e90\uff0c\u8ba9\u4f01\u4e1a\u6253\u52a8\u6d88\u8d39\u8005\u7684\u4efb\u52a1\u53d8\u5f97\u4e0d\u518d\u90a3\u4e48\u590d\u6742\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u8fd0\u7528\u589e\u5f3a\u73b0\u5b9e\u548c\u5168\u606f\u5f71\u50cf\u7b49\u5de5\u5177\uff0c\u90fd\u662f\u5438\u5f15\u6d88\u8d39\u8005\u6ce8\u610f\u529b\u3001\u5c06\u5176\u5e26\u5165\u54c1\u724c\u4e16\u754c\u7684\u5de7\u5999\u65b9\u5f0f\uff0c\u54ea\u6015\u53ea\u6709\u7247\u523b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e00\u90e8\u5206\u7684\u91cd\u70b9\u5728\u4e8e\u6b64\u7c7b\u6280\u672f\u6240\u5e26\u6765\u7684\u6700\u521d\u60ca\u8273\u611f\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u54c1\u724c\u5982\u4f55\u501f\u52a9\u7279\u5b9a\u5de5\u5177\u8ba9\u6d88\u8d39\u8005\u8df3\u51fa\u65e5\u5e38\uff0c\u5e76\u4fc3\u8fdb\u4ed6\u4eec\u4e0e\u67d0\u4e00\u4f01\u4e1a\u7684\u4e92\u52a8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u521b\u65b0\u5e94\u7528\u4e8e\u54c1\u724c\u6fc0\u6d3b\u7684\u4f8b\u5b50\u4e0d\u80dc\u679a\u4e3e\u3002\u4e3a\u4e86\u66f4\u597d\u5730\u8bf4\u660e\u8fd9\u4e00\u70b9\uff0c\u6211\u4eec\u5c06\u4e3a\u60a8\u4ecb\u7ecd\u5168\u7403\u5404\u5730\u7684\u4e00\u4e9b\u6210\u529f\u6848\u4f8b\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Lipton Iced Tea<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lipton \u662f\u6700\u65e9\u5728\u6d3b\u52a8\u8425\u9500\u9886\u57df<\/span><a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3168\"><span style=\"font-weight: 400;\">\u8fdb\u884c\u8425\u9500\u521b\u65b0<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u54c1\u724c\u4e4b\u4e00\uff0c\u56e0\u6b64\u503c\u5f97\u5728\u8fd9\u91cc\u91cd\u70b9\u4ecb\u7ecd\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8be5\u54c1\u724c\u5728\u4f26\u6566\u5e02\u5185\u642d\u5efa\u4e86\u4e00\u6761\u8d85\u8fc7 100 \u7c73\u957f\u7684\u6ed1\u68af\uff0c\u9080\u8bf7\u8def\u4eba\u4ee5\u4e00\u79cd\u522b\u6837\u7684\u65b9\u5f0f\u524d\u5f80\u5de5\u4f5c\u5730\u70b9\u6216\u4f11\u95f2\u573a\u6240\u3002\u8fd9\u5ea7\u5728\u590f\u5b63\u642d\u5efa\u7684\u5145\u6c14\u6ed1\u68af\u9f13\u52b1\u4eba\u4eec\u6682\u65f6\u505c\u4e0b\u65e5\u5e38\u7684\u811a\u6b65\uff0c\u597d\u597d\u4eab\u53d7\u7247\u523b\u4e50\u8da3\u2014\u2014\u7ed3\u679c\u5927\u83b7\u6210\u529f\uff01<\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/anISGkYwfdM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen title=\"Rise &amp; Slide in London Kings X | Lipton Ice Tea | #BeADaybreaker\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u6ed1\u68af\u901a\u4f53\u6d82\u4e0a\u54c1\u724c\u6807\u5fd7\u6027\u7684\u9ec4\u8272\uff0c\u5c31\u8bbe\u5728\u5168\u7403\u6700\u8457\u540d\u7684\u5730\u94c1\u7ad9\u4e4b\u4e00\u2014\u2014\u56fd\u738b\u5341\u5b57\u7ad9\uff08King\u2019s Cross\uff09\u65c1\u8fb9\uff0c\u8ba9\u54c1\u724c\u5f97\u4ee5\u501f\u52a9\u5bc6\u96c6\u7684\u4eba\u6d41\u5438\u5f15\u65b0\u6d88\u8d39\u8005\u7684\u6ce8\u610f\u3002\u800c\u4e14\uff0c\u7531\u4e8e\u996e\u8336\u662f\u82f1\u56fd\u4eba\u7684\u4f20\u7edf\uff0c\u5728\u8fd9\u4e2a\u5b63\u8282\u7279\u6709\u7684\u708e\u70ed\u5929\u6c14\u91cc\uff0c\u54c1\u724c\u63d0\u4f9b\u7684\u8336\u996e\u7528\u6765\u6d88\u6691\u5c31\u663e\u5f97\u66f4\u5177\u5438\u5f15\u529b\u4e86\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e2a\u4f8b\u5b50\u8bf4\u660e\uff0c\u521b\u65b0\u5e76\u4e0d\u4e00\u5b9a\u9700\u8981\u4f7f\u7528\u65b0\u6280\u672f\u3002\u5bf9\u4e8e\u6d3b\u52a8\u8425\u9500\u800c\u8a00\uff0c\u4e00\u4e2a\u597d\u521b\u610f\u5e26\u6765\u7684\u4f18\u52bf\uff0c\u4e1d\u6beb\u4e0d\u4e9a\u4e8e\u6700\u5148\u8fdb\u7684\u7269\u8054\u7f51\u4f20\u611f\u5668\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Beam Suntory<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e0d\u8fc7\uff0c\u65e2\u7136\u8c08\u5230\u521b\u65b0\uff0c\u6211\u4eec\u5c31\u4e0d\u80fd\u5ffd\u89c6\u5f53\u4eca\u7684\u4e00\u4e9b\u7279\u5b9a\u6280\u672f\u624b\u6bb5\u5982\u4f55\u6539\u53d8\u6d88\u8d39\u8005\u4e0e\u4f20\u7edf\u4ea7\u54c1\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u8fd9\u6b63\u662f Beam Suntory \u6240\u62bc\u6ce8\u7684\u65b9\u5411\u2014\u2014\u8fd9\u662f\u4e00\u4e2a\u5728\u673a\u573a\u514d\u7a0e\u5e97\u4e2d\u5341\u5206\u5e38\u89c1\u7684\u6ce2\u672c\u5a01\u58eb\u5fcc\u54c1\u724c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6211\u4eec\u8fd9\u91cc\u63d0\u5230\u7684\u8fd9\u6b21\u54c1\u724c\u6d3b\u52a8\u4e2d\uff0cBeam Suntory \u9009\u62e9\u4e86\u6cd5\u5170\u514b\u798f\u673a\u573a\uff0c\u6253\u9020\u4e86\u4e00\u4e2a\u4f53\u9a8c\u7ad9\uff0c\u8ba9\u4eba\u4eec\u53ef\u4ee5\u54c1\u5c1d\u5176\u4ea7\u54c1\uff0c\u5e76\u8c03\u52a8\u5168\u90e8\u611f\u5b98\u8fdb\u884c\u63a2\u7d22\u3002<\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/ZYXziVI__OM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen title=\"BOURBON_LEGENDS_activation_FRAport 2015\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u4f53\u9a8c\u7ad9\u64ad\u653e\u54c1\u724c\u5f71\u7247\uff0c\u5e76\u514d\u8d39\u6d3e\u53d1\u7206\u7c73\u82b1\u6765\u5438\u5f15\u8fc7\u5f80\u7684\u65c5\u5ba2\u3002\u800c\u5f53\u987e\u5ba2\u53d7\u9080\u54c1\u5c1d\u6ce2\u672c\u5a01\u58eb\u5fcc\uff0c\u5e76\u901a\u8fc7\u89e6\u6478\u5c4f\u6311\u9009\u6700\u9002\u5408\u81ea\u5df1\u7684\u4ea7\u54c1\u3001\u7559\u4e0b\u8bc4\u4ef7\u65f6\uff0c\u6574\u4e2a\u4f53\u9a8c\u624d\u7b97\u5b8c\u6574\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7531\u4e8e\u5728\u54c1\u724c\u7684\u793e\u4ea4\u5a92\u4f53\u4e0a\u8fdb\u884c\u4e86\u63a8\u5e7f\uff0c\u8fd9\u6b21\u6d3b\u52a8\u7684\u5f71\u54cd\u529b\u8fdb\u4e00\u6b65\u6269\u5927\u3002\u4ec5\u51ed\u8fd9\u4e00\u6b21\u6d3b\u52a8\uff0c\u6240\u4ea7\u751f\u7684\u5185\u5bb9\u5c31\u8db3\u4ee5\u89e6\u8fbe\u5168\u7403\u8d85\u8fc7\u4e24\u767e\u4e07\u540d\u6d88\u8d39\u8005\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">IHeartRadio<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.iheart.com\/\" target=\"_blank\" rel=\"noopener\">IHeartRadio<\/a> \u5e0c\u671b\u66f4\u597d\u5730\u89e6\u8fbe\u5e74\u8f7b\u4eba\uff0c\u4e3a\u6b64\u6253\u9020\u4e86\u4e00\u53f0\u514d\u8d39\u6d3e\u53d1\u5468\u8fb9\u5546\u54c1\u7684\u673a\u5668\u3002\u8fd9\u53f0\u673a\u5668\u5b8c\u5168\u8054\u7f51\uff0c\u5e76\u4ee5\u7528\u6237\u7684\u793e\u4ea4\u7f51\u7edc\u4fe1\u606f\u4f5c\u4e3a\u9886\u53d6\u5956\u54c1\u7684\u201c\u94a5\u5319\u201d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u53f0\u914d\u6709\u6444\u50cf\u5934\u3001\u76f4\u8fde Instagram \u7684\u4e92\u52a8\u88c5\u7f6e\u8d70\u8fdb\u4e86\u7f8e\u56fd\u591a\u6240\u5927\u5b66\uff0c\u5411\u90a3\u4e9b\u5206\u4eab\u4e0e\u54c1\u724c\u63a8\u5e7f\u5185\u5bb9\u4e92\u52a8\u4fe1\u606f\u7684\u4eba\u514d\u8d39\u8d60\u9001 T \u6064\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u8fc7\uff0c\u8fd9\u6b21\u54c1\u724c\u6d3b\u52a8\u5e76\u975e\u5b8c\u5168\u524d\u6240\u672a\u6709\uff1a\u548c\u8bb8\u591a\u5176\u4ed6\u6d3b\u52a8\u4e00\u6837\uff0c\u5b83\u501f\u52a9\u4e86\u6211\u4eec\u5bf9\u793e\u4ea4\u7f51\u7edc\u7684\u4f9d\u8d56\uff0c\u987a\u52bf\u63a8\u5e7f\u54c1\u724c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u6253\u9020\u4e00\u79cd\u4ee4\u4eba\u96be\u5fd8\u7684\u4e92\u52a8\u4f53\u9a8c\uff08\u800c\u4e14\u6240\u62cd\u7684\u7167\u7247\u4e5f\u80fd\u8f7b\u677e\u5524\u8d77\u6d88\u8d39\u8005\u7684\u8bb0\u5fc6\uff0c\u5982\u6709\u9700\u8981\u7684\u8bdd\uff09\uff0cIHeartRadio \u83b7\u5f97\u4e86\u8d85\u8fc7\u4e94\u767e\u4e07\u6b21\u7ebf\u4e0a\u66dd\u5149\uff0c\u5e76\u4ece\u6b64\u8dfb\u8eab\u5e74\u8f7b\u4eba\u6700\u559c\u7231\u7684\u54c1\u724c\u4e4b\u5217\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u521b\u65b0\u662f\u54c1\u724c\u6253\u9020\u51fa\u4f17\u4f53\u9a8c\u6700\u6709\u6548\u7684\u65b9\u5f0f\u4e4b\u4e00\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u5b83\u5bf9\u6d3b\u52a8\u8425\u9500\u81f3\u5173\u91cd\u8981\u2014\u2014\u6d3b\u52a8\u8425\u9500\u6b63\u662f\u4f9d\u9760\u72ec\u7279\u7684\u4f53\u9a8c\uff0c\u8ba9\u4ea7\u54c1\u6216\u670d\u52a1\u5728\u987e\u5ba2\u5fc3\u4e2d\u7262\u7262\u624e\u6839\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u54c1\u724c\u6fc0\u6d3b\u6709\u4ec0\u4e48\u4f5c\u7528\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e0e<\/span><a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3215\"><span style=\"font-weight: 400;\">\u901a\u8def\u8425\u9500\uff08trade marketing\uff09<\/span><\/a><span style=\"font-weight: 400;\">\u53ca\u5176\u4ed6<\/span><a href=\"http:\/\/alicewonders.ws\/blog\/2018\/01\/24\/inovacao-no-comercio-varejista-o-que-e-e-como-aplicar\"><span style=\"font-weight: 400;\">\u96f6\u552e\u4e1a\u521b\u65b0<\/span><\/a><span style=\"font-weight: 400;\">\u4e00\u6837\uff0c\u54c1\u724c\u6fc0\u6d3b\u540c\u65f6\u5728\u591a\u4e2a\u5c42\u9762\u53d1\u6325\u4f5c\u7528\uff0c\u76ee\u7684\u662f\u8ba9\u67d0\u4e00\u7279\u5b9a\u54c1\u724c\u5728\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\u3002\u8fd9\u79cd\u63a8\u5e7f\u53ef\u4ee5\u7528\u6765\u63d0\u5347\u9500\u91cf\u3001\u5de9\u56fa\u5e02\u573a\u5730\u4f4d\uff0c\u6216\u8ba9\u54c1\u724c\u6210\u4e3a\u67d0\u79cd\u7279\u5b9a\u4ea7\u54c1\u6216\u89e3\u51b3\u65b9\u6848\u7684\u4ee3\u540d\u8bcd\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u54c1\u724c\u6fc0\u6d3b\u662f\u4f01\u4e1a\u6700\u91cd\u8981\u7684\u8bae\u9898\u4e4b\u4e00\u3002\u7ed3\u5408\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u5f3a\u5927\u5b58\u5728\u611f\u7b49\u5176\u4ed6\u624b\u6bb5\uff0c\u5b83\u80fd\u591f\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff08awareness\uff09\uff0c\u5e76\u4ea7\u51fa\u8db3\u591f\u591a\u7684\u5185\u5bb9\uff0c\u8ba9\u4f01\u4e1a\u957f\u671f\u4ece\u4e2d\u53d7\u76ca\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u6b21\u6210\u529f\u7684\u54c1\u724c\u6fc0\u6d3b\u53ef\u4ee5\u5e26\u6765\u4ef7\u503c\u6570\u5341\u4e07\u96f7\u4e9a\u5c14\u7684\u514d\u8d39\u5ba3\u4f20\uff0c\u56e0\u4e3a\u5b83\u6240\u6253\u9020\u7684\u4f53\u9a8c\u610f\u4e49\u975e\u51e1\uff0c\u6700\u7ec8\u4f1a\u6210\u4e3a\u5907\u53d7\u5173\u6ce8\u7684\u65b0\u95fb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f60\u6216\u8bb8\u65e9\u5df2\u6ce8\u610f\u5230\uff0c\u4f60\u7684\u54c1\u724c\u5728\u81ea\u6211\u63a8\u5e7f\u4e0a\u82b1\u8d39\u4e86\u591a\u5c11\u3002\u65e0\u8bba\u662f\u793e\u4ea4\u7f51\u7edc\u4e0a\u7684\u4ed8\u8d39\u5e7f\u544a\uff0c\u8fd8\u662f\u62a5\u7eb8\u548c\u6742\u5fd7\u7684\u7248\u9762\uff0c\u5a92\u4f53\u6295\u653e\u8d39\u7528\u90fd\u662f\u8425\u9500\u90e8\u95e8\u6700\u5934\u75bc\u7684\u5f00\u652f\u4e4b\u4e00\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u4e00\u6b21\u6210\u529f\u7684\u54c1\u724c\u6fc0\u6d3b\u5219\u63d0\u4f9b\u4e86\u5728\u8fd9\u65b9\u9762\u8282\u7701\u5f00\u652f\u7684\u673a\u4f1a\uff0c\u5b83\u80fd\u5e26\u6765\u81ea\u53d1\u7684\u5a92\u4f53\u4f20\u64ad\uff08earned media\uff09\u2014\u2014\u65e0\u8bba\u662f\u901a\u8fc7\u793e\u4ea4\u7f51\u7edc\u4e0a\u5bf9\u6d3b\u52a8\u7684\u5206\u4eab\uff0c\u8fd8\u662f\u901a\u8fc7\u4e00\u573a\u4e0d\u540c\u5bfb\u5e38\u7684\u6d3b\u52a8\u6240\u5f15\u53d1\u7684\u5927\u91cf\u4eba\u6d41\u805a\u96c6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u6fc0\u6d3b\u7684\u4f5c\u7528\uff0c\u662f\u5728\u6d88\u8d39\u8005\u548c\u516c\u4f17\u5fc3\u4e2d\u7262\u56fa\u6811\u7acb\u5bf9\u67d0\u4e00\u4f01\u4e1a\u7684\u6b63\u9762\u5370\u8c61\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u672c\u6587\u6bcf\u6b21\u63d0\u5230\u54c1\u724c\u6fc0\u6d3b\u65f6\uff0c\u90fd\u4f1a\u8c08\u5230\u4ef7\u503c\u521b\u9020\u3002\u54c1\u724c\u6fc0\u6d3b\u7684\u4e3b\u8981\u6210\u679c\u5e76\u4e0d\u4e00\u5b9a\u662f\u73b0\u573a\u9500\u552e\uff0c\u800c\u662f\u4e0e\u4eb2\u8eab\u53c2\u4e0e\u8fd9\u6b21\u4f53\u9a8c\u7684\u4eba\u3001\u751a\u81f3\u4e0e\u8fdc\u7a0b\u89c2\u770b\u7684\u4eba\u5efa\u7acb\u8d77\u6301\u4e45\u7684\u5173\u7cfb\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u54c1\u724c\u6fc0\u6d3b\u6d3b\u52a8\u662f\u5982\u4f55\u8fd0\u4f5c\u7684\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><\/span><a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3173\"><span style=\"font-weight: 400;\">\u96f6\u552e\u8425\u9500<\/span><\/a><span style=\"font-weight: 400;\">\u80fd\u591f\u4ece\u54c1\u724c\u6fc0\u6d3b\u6d3b\u52a8\u4e2d\u83b7\u76ca\u826f\u591a\u3002\u56e0\u6b64\uff0c\u5728\u63a5\u4e0b\u6765\u7684\u5185\u5bb9\u4e2d\uff0c\u6211\u4eec\u5c06\u4e3a\u4f60\u5c55\u793a\u4e00\u4e9b\u5bcc\u6709\u521b\u610f\u7684\u6848\u4f8b\uff0c\u8bf4\u660e\u8fd9\u79cd\u6c89\u6d78\u5f0f\u4f53\u9a8c\u5982\u4f55\u4e3a\u4f60\u7684\u54c1\u724c\u5e26\u6765\u65b0\u6d88\u8d39\u8005\uff0c\u5e76\u52a9\u529b\u4ef7\u503c\u521b\u9020\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u91cc\u63d0\u5230\u7684\u6240\u6709\u6848\u4f8b\u5747\u7531 Alice Wonders \u8d1f\u8d23\u6253\u9020\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u7684\u76ee\u7684\u662f\u8bc1\u660e\uff1a\u5728\u5df4\u897f\uff0c\u54c1\u724c\u6fc0\u6d3b\u540c\u6837\u80fd\u5f15\u53d1\u70ed\u8bae\uff0c\u5e76\u5bf9\u4f01\u4e1a\u7684\u4e1a\u7ee9\u4ea7\u751f\u4e3e\u8db3\u8f7b\u91cd\u7684\u5f71\u54cd\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0e\u524d\u9762\u63d0\u5230\u7684\u6848\u4f8b\u4e00\u6837\uff0c\u672c\u90e8\u5206\u63d0\u53ca\u7684\u6240\u6709\u6848\u4f8b\u90fd\u63d0\u5347\u4e86<\/span><a href=\"http:\/\/alicewonders.ws\/blog\/2018\/01\/22\/resultados-da-estrategia-digital-o-que-analisar-e-como-medir\/\"><span style=\"font-weight: 400;\">\u4f01\u4e1a\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5e76\u5e2e\u52a9\u4f01\u4e1a\u83b7\u53d6\u4e86\u65b0\u5ba2\u6237\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u54c1\u724c\u6fc0\u6d3b\u7684\u4e3e\u63aa\u4e0e\u6848\u4f8b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u6700\u559c\u6b22\u7684\u6848\u4f8b\u4e4b\u4e00\u662f<\/span><a href=\"http:\/\/alicewonders.ws\/pt-br\/works\/realide-virtual-para-colgate\"><span style=\"font-weight: 400;\">Colgate<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u5176\u65b0\u6b3e\u7f8e\u767d\u7259\u5237\u7684\u4e0a\u5e02\u5927\u83b7\u6210\u529f\uff0c\u54c1\u724c\u6fc0\u6d3b\u6d3b\u52a8\u8986\u76d6\u4e86\u5168\u56fd\u7ea6 80 \u5bb6\u95e8\u5e97\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u5728\u5e97\u5185\u4ee5\u72ec\u7279\u7684\u65b9\u5f0f\u4e0e\u4ea7\u54c1\u4e92\u52a8\uff0c\u6df1\u5165\u4e86\u89e3\u4ea7\u54c1\u7684\u5404\u79cd\u53ef\u80fd\u6027\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u501f\u52a9\u865a\u62df\u73b0\u5b9e\u6280\u672f\uff0cAlice Wonders \u642d\u5efa\u4e86\u4e00\u5ea7\u901a\u5f80\u53e6\u4e00\u4e2a\u4e16\u754c\u7684\u6865\u6881\uff0c\u6d88\u8d39\u8005\u5728\u5176\u4e2d\u53ef\u4ee5\u4e86\u89e3\u4ea7\u54c1\u5982\u4f55\u8fd0\u4f5c\u4ee5\u53ca\u80fd\u5e26\u6765\u54ea\u4e9b\u597d\u5904\u3002\u8fd9\u4e2a\u865a\u62df\u4e16\u754c\u8fd8\u878d\u5165\u4e86\u5a31\u4e50\u5185\u5bb9\uff0c\u8fdb\u4e00\u6b65\u653e\u5927\u4e86\u54c1\u724c\u7684\u6210\u6548\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u573a\u6d3b\u52a8\u5438\u5f15\u4e86\u6d88\u8d39\u8005\u7684\u76ee\u5149\uff0c\u5e76\u5728\u60c5\u611f\u4e0a\u6253\u52a8\u4e86\u4ed6\u4eec\uff0c\u9080\u8bf7\u4ed6\u4eec\u66f4\u6df1\u5165\u5730\u63a2\u7d22 Colgate \u7684\u4ea7\u54c1\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u6d3b\u52a8\u4e2d\u7684\u521b\u610f\u54c1\u724c\u6fc0\u6d3b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u6d3b\u52a8\u7c7b\u54c1\u724c\u6fc0\u6d3b\u6848\u4f8b\u4e2d\uff0c<\/span><a href=\"http:\/\/alicewonders.ws\/pt-br\/works\/sala-interativa-mostra-a-evolucao-dos-bairros\"><span style=\"font-weight: 400;\">Tegra<\/span><\/a><span style=\"font-weight: 400;\"> \u7684\u4e92\u52a8\u5c55\u5385\u662f\u6211\u4eec\u7684\u53e6\u4e00\u4e2a\u5fc3\u5934\u597d\u3002\u901a\u8fc7\u6295\u5f71\u6620\u5c04\u3001\u589e\u5f3a\u73b0\u5b9e\u4ee5\u53ca\u5c45\u6c11\u7684\u72ec\u5bb6\u8bb2\u8ff0\uff0c\u8be5\u516c\u53f8\u6253\u9020\u4e86\u4e00\u573a\u6c89\u6d78\u5f0f\u4f53\u9a8c\uff0c\u8ba9\u7528\u6237\u6709\u673a\u4f1a\u4eb2\u8eab\u611f\u53d7\u5723\u4fdd\u7f57\u8fd9\u5ea7\u57ce\u5e02\uff0c\u5e76\u89c1\u8bc1\u5176\u5404\u4e2a\u8857\u533a\u968f\u65f6\u95f4\u63a8\u79fb\u800c\u53d1\u751f\u7684\u53d8\u8fc1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6574\u4e2a\u4e92\u52a8\u8fc7\u7a0b\u7531\u4f20\u611f\u5668\u63a7\u5236\uff0c\u53ef\u81ea\u52a8\u6d4b\u91cf\u89c2\u4f17\u5bf9\u6240\u5c55\u793a\u5185\u5bb9\u7684\u53cd\u5e94\u3002\u8fd9\u6b63\u662f\u79d1\u6280\u4e0e\u597d\u521b\u610f\u80fd\u591f\u4e3a\u54c1\u724c\u6fc0\u6d3b\u5e26\u6765\u5de8\u5927\u6539\u53d8\u7684\u4e00\u4e2a\u4f8b\u8bc1\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u54c1\u724c\u6fc0\u6d3b\u4ee3\u7406\u673a\u6784\u662f\u5982\u4f55\u5de5\u4f5c\u7684\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u770b\u5b8c\u8fd9\u4e9b\u6848\u4f8b\uff0c\u662f\u65f6\u5019\u95ee\u95ee\u81ea\u5df1\u4e86\uff1a\u4ec5\u9760\u73b0\u6709\u5458\u5de5\uff0c\u60a8\u7684\u54c1\u724c\u80fd\u505a\u51fa\u540c\u6837\u51fa\u8272\u7684\u6fc0\u6d3b\u6d3b\u52a8\u5417\uff1f\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u7b54\u6848\u662f\u5426\u5b9a\u7684\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5373\u4fbf\u662f\u5927\u578b\u4f01\u4e1a\uff0c\u54c1\u724c\u6fc0\u6d3b\u901a\u5e38\u4e5f\u4ea4\u7531\u4e13\u4e1a\u4ee3\u7406\u673a\u6784\u8d1f\u8d23\uff0c\u56e0\u4e3a\u5b83\u4eec\u80fd\u591f\u6295\u5165\u65f6\u95f4\u3001\u8d44\u6e90\u548c\u4e13\u4e1a\u77e5\u8bc6\uff0c\u4e3a\u6d88\u8d39\u8005\u6253\u9020\u72ec\u4e00\u65e0\u4e8c\u7684\u4f53\u9a8c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0e\u5408\u4f5c\u4f19\u4f34\u643a\u624b\u7b56\u5212\u6fc0\u6d3b\u6d3b\u52a8\u662f\u660e\u667a\u4e4b\u4e3e\uff0c\u56e0\u4e3a\u5bf9\u65b9\u62e5\u6709\u591a\u5e74\u7684\u7ecf\u9a8c\u79ef\u7d2f\u548c\u4e00\u7cfb\u5217\u53ef\u5c55\u793a\u7684\u6210\u679c\u3002\u6b64\u5916\uff0c\u6fc0\u6d3b\u4ee3\u7406\u673a\u6784\u5177\u5907\u4e00\u5207\u5fc5\u8981\u7684\u8d44\u6e90\uff0c\u80fd\u591f\u4ee5\u6700\u9ad8\u7684\u7cbe\u786e\u5ea6\u8861\u91cf\u67d0\u9879\u6d3b\u52a8\u7684\u5f71\u54cd\uff0c\u6e05\u695a\u5730\u8bf4\u660e\u4e3a\u60a8\u7684\u4e1a\u52a1\u521b\u9020\u4e86\u591a\u5c11\u4ef7\u503c\uff0c\u4ee5\u53ca\u8fd9\u4e9b\u4ef7\u503c\u662f\u5982\u4f55\u4ea7\u751f\u7684\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u601d\u8003\u6fc0\u6d3b\u7b56\u7565\u65f6\uff0c\u4e0d\u59a8\u8003\u8651\u4e0e\u5408\u4f5c\u4f19\u4f34\u5408\u4f5c\u2014\u2014\u5bf9\u65b9\u5c06\u5e2e\u52a9\u60a8\u5b9e\u73b0\u9884\u671f\u6210\u679c\uff0c\u5e76\u5e26\u6765\u521b\u65b0\u65b9\u6848\uff0c\u8ba9\u60a8\u54c1\u724c\u7684\u6fc0\u6d3b\u6d3b\u52a8\u5982\u8ba1\u5212\u822c\u5706\u6ee1\u6210\u529f\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u4f53\u9a8c\u5f0f\u8425\u9500\u5982\u4f55\u5e94\u7528\u4e8e\u54c1\u724c\u6fc0\u6d3b\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u6fc0\u6d3b\u4e0e\u4f53\u9a8c\u5f0f\u8425\u9500\u76f8\u7ed3\u5408\u65f6\uff0c\u6548\u679c\u4f1a\u597d\u5f97\u591a\u2014\u2014\u4f46\u8fd9\u91cc\u9700\u8981\u5f3a\u8c03\u7684\u662f\uff0c\u4e8c\u8005\u5e76\u975e\u540c\u4e49\u8bcd\u3002\u867d\u7136\u4f53\u9a8c\u5f0f\u8425\u9500\u53ef\u4ee5\u6210\u4e3a\u6fc0\u6d3b\u7684\u4e00\u90e8\u5206\uff0c\u4f46\u5b83\u6cdb\u6307\u4e00\u5207\u4ee5\u9500\u552e\u4ea7\u54c1\u4e3a\u76ee\u7684\u7684\u4e92\u52a8\u6d3b\u52a8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u4e0d\u505a\u54c1\u724c\u6fc0\u6d3b\u4e5f\u53ef\u4ee5\u5f00\u5c55\u4f53\u9a8c\u5f0f\u8425\u9500\uff0c\u53cd\u4e4b\u5219\u4e0d\u7136\u3002\u6210\u529f\u7684\u54c1\u724c\u6fc0\u6d3b\u90fd\u6709\u4e00\u4e2a\u5171\u540c\u70b9\uff1a\u6fc0\u53d1\u5174\u8da3\uff0c\u800c\u4ea7\u54c1\u6216\u4f53\u9a8c\u6b63\u662f\u5438\u5f15\u4eba\u7684\u6293\u624b\u3002\u603b\u4f53\u800c\u8a00\uff0c\u8fd9\u6700\u7ec8\u90fd\u4f1a\u843d\u5230\u4f53\u9a8c\u5f0f\u8425\u9500\u4e0a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f53\u6211\u4eec\u8fd0\u7528\u8fd9\u4e00\u624b\u6bb5\u2014\u2014\u5b83\u4e0e\u4e3a\u987e\u5ba2\u521b\u9020\u79ef\u6781\u7684\u8bb0\u5fc6\u548c\u4f53\u9a8c\u606f\u606f\u76f8\u5173\u2014\u2014\u5c31\u80fd\u66f4\u8f7b\u677e\u5730\u5c55\u793a\u4ea7\u54c1\u4ef7\u503c\uff0c\u5e76\u4e3a\u5176\u5728\u5e02\u573a\u4e2d\u786e\u7acb\u4e00\u5e2d\u4e4b\u5730\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u4f53\u9a8c\u5f0f\u8425\u9500\u5e38\u5e38\u4e0e\u6fc0\u6d3b\u8054\u7cfb\u5728\u4e00\u8d77\uff0c\u5c3d\u7ba1\u4e8c\u8005\u7684\u542b\u4e49\u5e76\u4e0d\u5b8c\u5168\u76f8\u540c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u66f4\u597d\u5730\u7406\u89e3\uff0c\u8bf7\u770b\u4ee5\u4e0b\u4f8b\u5b50\uff1a\u8bd5\u9a7e\u5c31\u662f\u4e00\u79cd\u54c1\u724c\u6fc0\u6d3b\uff0c\u56e0\u4e3a\u5b83\u8ba9\u4eba\u80fd\u591f\u4eb2\u8eab\u4f53\u9a8c\u4ea7\u54c1\uff0c\u5e76\u9a8c\u8bc1\u5ba3\u4f20\u4e2d\u7684\u4ea7\u54c1\u7279\u6027\u662f\u5426\u5c5e\u5b9e\u3002\u5b83\u65e2\u662f\u4e00\u79cd\u4f20\u7edf\u7684\u4f53\u9a8c\u5f0f\u8425\u9500\uff0c\u4e5f\u662f\u4e00\u79cd\u6fc0\u6d3b\u54c1\u724c\u7684\u65b9\u5f0f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53e6\u4e00\u65b9\u9762\uff0c\u5f53\u6211\u4eec\u5728\u4e13\u5356\u5e97\u8bd5\u7528\u9999\u6c34\u65f6\uff0c\u6211\u4eec\u53c2\u4e0e\u7684\u662f\u4f53\u9a8c\u5f0f\u8425\u9500\uff0c\u4f46\u4e0d\u4e00\u5b9a\u662f\u6fc0\u6d3b\u6d3b\u52a8\u3002\u8bd5\u7528\u4ea7\u54c1\u7684\u884c\u4e3a\u4e3a\u6211\u4eec\u7684\u8d2d\u4e70\u51b3\u7b56\u63d0\u4f9b\u53c2\u8003\uff0c\u5b83\u672c\u8eab\u5c31\u6709\u5b58\u5728\u7684\u5fc5\u8981\uff0c\u5e76\u4e0d\u9700\u8981\u4f9d\u9644\u4e8e\u67d0\u9879\u6fc0\u6d3b\u6d3b\u52a8\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u5982\u4f55\u5236\u5b9a\u54c1\u724c\u6fc0\u6d3b\u8ba1\u5212\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u8981\u5236\u5b9a\u4e00\u4efd\u6210\u529f\u7684\u54c1\u724c\u6fc0\u6d3b\u8ba1\u5212\uff0c\u9700\u8981\u9075\u5faa\u4e00\u4e9b\u539f\u5219\u3002\u4e0b\u9762\u4e3a\u60a8\u5217\u51fa\u4e3b\u8981\u539f\u5219\uff0c\u5e76\u4ecb\u7ecd\u5b83\u4eec\u5728\u5b9e\u8df5\u4e2d\u5982\u4f55\u8fd0\u4f5c\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u5148\u6709\u8ba1\u5212<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u6fc0\u6d3b\u8981\u60f3\u594f\u6548\uff0c\u5fc5\u987b\u5148\u6709\u8ba1\u5212\u3002\u5b83\u9700\u8981\u8fbe\u6210\u54ea\u4e9b\u76ee\u6807\uff1f\u60a8\u80fd\u5c06\u8fd9\u4e9b\u76ee\u6807\u91cf\u5316\u5417\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e3a\u6fc0\u6d3b\u6d3b\u52a8\u5236\u5b9a\u7684\u8ba1\u5212\u8d8a\u7cbe\u51c6\uff0c\u6210\u529f\u7684\u51e0\u7387\u5c31\u8d8a\u5927\u3002\u826f\u597d\u7684\u89c4\u5212\u5c06\u4e3a\u51b3\u7b56\u63d0\u4f9b\u6307\u5f15\uff0c\u8ba9\u9879\u76ee\u56e2\u961f\u80fd\u591f\u51c6\u786e\u7406\u89e3\u54ea\u79cd\u65b9\u5f0f\u6700\u4e3a\u6070\u5f53\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u4e86\u89e3\u60a8\u7684\u76ee\u6807\u53d7\u4f17<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5546\u4e1a\u667a\u80fd\u548c\u5927\u6570\u636e\u662f\u4e24\u9879\u53ef\u4ee5\u52a0\u4ee5\u5229\u7528\u7684\u6280\u672f\uff0c\u80fd\u591f\u5e2e\u52a9\u60a8\u7684\u4f01\u4e1a\u5b9e\u73b0\u6210\u529f\u7684\u54c1\u724c\u6fc0\u6d3b\u3002\u4e8c\u8005\u90fd\u80fd\u9ad8\u901f\u5904\u7406\u6240\u79ef\u7d2f\u7684\u5ba2\u6237\u53ca\u6f5c\u5728\u5ba2\u6237\u4fe1\u606f\uff0c\u5e76\u751f\u6210\u53ef\u4ed8\u8bf8\u884c\u52a8\u7684\u6d1e\u5bdf\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u5e0c\u671b\u6fc0\u6d3b\u6d3b\u52a8\u53d6\u5f97\u597d\u6210\u7ee9\uff0c\u540c\u65f6\u501f\u52a9\u8fd9\u4e24\u79cd\u624b\u6bb5\u662f\u4e2a\u4e0d\u9519\u7684\u9009\u62e9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u5bf9\u6fc0\u6d3b\u6d3b\u52a8\u6240\u9762\u5411\u7684\u5ba2\u6237\u4e86\u89e3\u5f97\u8d8a\u591a\uff0c\u53d6\u5f97\u5353\u8d8a\u6210\u679c\u7684\u673a\u4f1a\u5c31\u8d8a\u5927\u3002\u505a\u597d\u529f\u8bfe\uff0c\u5c3d\u53ef\u80fd\u591a\u5730\u6536\u96c6\u54c1\u724c\u6240\u8981\u670d\u52a1\u7684\u53d7\u4f17\u7684\u6570\u636e\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5e02\u573a\u60c5\u62a5\u5728\u4f01\u4e1a\u7ecf\u8425\u7684\u8bb8\u591a\u73af\u8282\u90fd\u5f88\u6709\u7528\u2014\u2014\u6fc0\u6d3b\u5c31\u662f\u5176\u4e2d\u4e4b\u4e00\u3002\u5229\u7528\u5e02\u573a\u60c5\u62a5\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\uff0c\u51c6\u786e\u628a\u63e1\u54ea\u4e9b\u7c7b\u578b\u7684\u4e3e\u63aa\u80fd\u591f\u4e3a\u5404\u81ea\u7684\u76ee\u6807\u53d7\u4f17\u521b\u9020\u4ef7\u503c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u4fe1\u606f\u5c06\u5e2e\u52a9\u60a8\u533a\u5206\u597d\u70b9\u5b50\u4e0e\u574f\u70b9\u5b50\uff0c\u6253\u9020\u66f4\u9ad8\u6548\u7684\u54c1\u724c\u6fc0\u6d3b\u6d3b\u52a8\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u76d8\u70b9\u53ef\u7528\u8d44\u6e90<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u60a8\u7684\u54c1\u724c\u5c06\u5728\u6fc0\u6d3b\u6d3b\u52a8\u4e2d\u6295\u5165\u591a\u5c11\uff1f\u53c2\u4e0e\u9879\u76ee\u7684\u56e2\u961f\u62e5\u6709\u54ea\u4e9b\u6280\u672f\u3001\u4e13\u4e1a\u80fd\u529b\u548c\u5de5\u5177\uff1f\u8981\u83b7\u5f97\u6700\u4f73 ROI\uff0c\u5c31\u5fc5\u987b\u6e05\u695a\u4e86\u89e3\u9879\u76ee\u7684\u6295\u5165\u91d1\u989d\uff0c\u800c\u8fd9\u4e00\u4fe1\u606f\u6b63\u662f\u4e00\u573a\u6210\u529f\u7684\u54c1\u724c\u6fc0\u6d3b\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u5b9e\u65f6\u76d1\u6d4b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e0d\u8fc7\uff0c\u8981\u8ba1\u7b97 ROI\uff0c\u60a8\u9700\u8981\u5c3d\u53ef\u80fd\u7ec6\u81f4\u5730\u8861\u91cf\u6fc0\u6d3b\u6d3b\u52a8\u6240\u5e26\u6765\u7684\u56de\u62a5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u8bf7\u91c7\u7528\u80fd\u591f\u5373\u65f6\u83b7\u53d6\u53c2\u4e0e\u8005\u53cd\u9988\u3001\u5e76\u51c6\u786e\u663e\u793a\u6709\u591a\u5c11\u4eba\u53d7\u5230\u6d3b\u52a8\u5f71\u54cd\u7684\u5de5\u5177\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u5de5\u5177\u5c06\u9a8c\u8bc1\u54c1\u724c\u6fc0\u6d3b\u662f\u6210\u529f\u8fd8\u662f\u5931\u8d25\uff0c\u5e76\u4e3a\u60a8\u4e0b\u4e00\u6b65\u63a8\u52a8\u8425\u9500\u7684\u884c\u52a8\u63d0\u4f9b\u6709\u529b\u53c2\u8003\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u54c1\u724c\u6fc0\u6d3b\u80fd\u4e3a\u4f01\u4e1a\u5e26\u6765\u54ea\u4e9b\u6210\u679c\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u51fa\u8272\u7684\u54c1\u724c\u6fc0\u6d3b\u6d3b\u52a8\u80fd\u591f\u8ba9\u4f01\u4e1a\u66f4\u4e0a\u4e00\u5c42\u697c\u3002\u5bf9\u4e00\u4e9b\u4f01\u4e1a\u800c\u8a00\uff0c\u8fd9\u6b63\u662f\u8dfb\u8eab\u5e02\u573a\u4e3b\u8981\u7ade\u4e89\u8005\u884c\u5217\u7684\u7b56\u7565\u3002\u5f53\u7136\uff0c\u8fd9\u4e00\u5207\u7684\u524d\u63d0\u662f\u9009\u5bf9\u6d3b\u52a8\u5f62\u5f0f\uff0c\u5e76\u5c3d\u53ef\u80fd\u505a\u5230\u7cbe\u51c6\u5b9a\u4f4d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u6ee1\u8db3\u4e86\u8fd9\u4e9b\u6761\u4ef6\uff0c\u5c31\u80fd\u53d6\u5f97\u4e00\u4e9b\u7a81\u51fa\u7684\u6210\u679c\u3002\u4e0b\u9762\u6765\u770b\u770b\u8fd9\u4e9b\u6210\u679c\u662f\u4ec0\u4e48\uff0c\u4ee5\u53ca\u5b83\u4eec\u80fd\u4e3a\u54c1\u724c\u5e26\u6765\u54ea\u4e9b\u79ef\u6781\u5f71\u54cd\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u54c1\u724c\u77e5\u540d\u5ea6<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u77e5\u540d\u5ea6\uff08Brand awareness\uff09\u6307\u7684\u662f\u6d88\u8d39\u8005\u5728\u60f3\u5230\u4f60\u6240\u9500\u552e\u7684\u67d0\u7c7b\u4ea7\u54c1\u65f6\uff0c\u4f1a\u8054\u60f3\u5230\u4f60\u7684\u54c1\u724c\u3002\u4f8b\u5982\uff0c\u5f53\u6211\u4eec\u60f3\u5230\u94a2\u4e1d\u7403\u65f6\uff0c\u8111\u6d77\u4e2d\u6d6e\u73b0\u7684\u7b2c\u4e00\u4e2a\u54c1\u724c\u5f88\u53ef\u80fd\u5c31\u662f Bombril\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f60\u6216\u8bb8\u8fbe\u4e0d\u5230\u6211\u4eec\u4f8b\u5b50\u4e2d\u7684\u90a3\u79cd\u9ad8\u5ea6\uff0c\u4f46\u65e0\u8bba\u4f60\u7684\u4ea7\u54c1\u662f\u4ec0\u4e48\uff0c\u81f3\u5c11\u53ef\u4ee5\u8dfb\u8eab\u5e02\u573a\u7684\u4e3b\u8981\u9009\u62e9\u4e4b\u5217\u3002\u8fd9\u6e90\u4e8e\u4f01\u4e1a\u7684\u6218\u7565\u5b9a\u4f4d\uff0c\u76ee\u7684\u662f\u83b7\u5f97\u6b63\u9762\u7684\u66dd\u5149\uff0c\u5e76\u7cbe\u51c6\u89e6\u8fbe\u5408\u9002\u7684\u53d7\u4f17\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u4e92\u52a8\u53c2\u4e0e<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e92\u52a8\u53c2\u4e0e\u662f\u54c1\u724c\u8ba4\u77e5\u5e26\u6765\u7684\u4e0b\u4e00\u4e2a\u6210\u679c\u3002\u4eba\u4eec\u4e86\u89e3\u4e86\u4f60\u7684\u4f01\u4e1a\u548c\u4ea7\u54c1\u4e4b\u540e\uff0c\u81ea\u7136\u800c\u7136\u5c31\u4f1a\u53bb\u6d88\u8d39\uff0c\u5e76\u4e0e\u4f60\u7684\u54c1\u724c\u62c9\u8fd1\u8ddd\u79bb\u3002\u8fd9\u65f6\uff0c\u53ea\u8981\u54c1\u724c\u5efa\u8bbe\u505a\u5f97\u597d\uff0c\u4e92\u52a8\u53c2\u4e0e\u5c31\u4f1a\u968f\u4e4b\u800c\u6765\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u6fc0\u6d3b\u6d3b\u52a8\u76f8\u5f53\u4e8e\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u7684\u7b2c\u4e00\u6b21\u63a5\u89e6\u3002\u800c\u5728\u53e6\u4e00\u4e9b\u60c5\u51b5\u4e0b\uff0c\u54c1\u724c\u901a\u8fc7\u6218\u7565\u6027\u6d3b\u52a8\u4eae\u76f8\uff0c\u53ef\u4ee5\u5f3a\u5316\u81ea\u8eab\u7684\u5f62\u8c61\u548c\u5b9a\u4f4d\uff0c\u4e0e\u53d7\u4f17\u5efa\u7acb\u8054\u7ed3\u3002\u8fd9\u662f\u5728\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u57f9\u517b\u597d\u611f\u4e0e\u9ed8\u5951\u7684\u7edd\u4f73\u65b9\u5f0f\uff0c\u8fdb\u800c\u5e26\u6765\u4e92\u52a8\u53c2\u4e0e\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u5e02\u573a\u5b58\u5728\u611f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6fc0\u6d3b\u6d3b\u52a8\u8fd8\u80fd\u8ba9\u54c1\u724c\u8dfb\u8eab\u5e02\u573a\u6700\u5927\u7ade\u4e89\u8005\u4e4b\u5217\uff0c\u4ece\u800c\u589e\u5f3a\u8fd9\u4e9b\u4f01\u4e1a\u7684\u5e02\u573a\u5b58\u5728\u611f\u3002\u83b7\u5f97\u66dd\u5149\u56fa\u7136\u662f\u597d\u4e8b\uff0c\u4f46\u5982\u679c\u80fd\u505a\u5230\u7cbe\u51c6\u7ec6\u5206\uff0c\u6548\u679c\u4f1a\u66f4\u597d\u3002\u5f53\u6fc0\u6d3b\u7b56\u7565\u8db3\u591f\u7cbe\u51c6\u65f6\uff0c\u54c1\u724c\u7684\u5b58\u5728\u611f\u5c31\u4f1a\u4ee5\u8fd9\u79cd\u65b9\u5f0f\u5efa\u7acb\u8d77\u6765\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\uff0c\u6fc0\u6d3b\u6d3b\u52a8\u540c\u6837\u9700\u8981\u7ade\u76f8\u4e89\u593a\u3002\u5373\u4fbf\u662f\u5df2\u7ecf\u7ad9\u7a33\u811a\u8ddf\u7684\u54c1\u724c\uff0c\u4e5f\u4f1a\u6295\u5165\u8fd9\u7c7b\u8425\u9500\u3002\u6240\u4ee5\uff0c\u5982\u679c\u4f60\u7684\u54c1\u724c\u4e5f\u8fd9\u6837\u505a\uff0c\u5c31\u662f\u5728\u5411\u5e02\u573a\u8868\u660e\uff1a\u4f60\u5c31\u5728\u8fd9\u91cc\uff0c\u800c\u4e14\u53ef\u4ee5\u6210\u4e3a\u6d88\u8d39\u8005\u7684\u7edd\u4f73\u9009\u62e9\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u7ade\u4e89\u529b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8c08\u5230\u7ade\u4e89\u529b\uff0c\u90a3\u53e5\u8001\u8bdd&#8221;\u770b\u4e0d\u89c1\u5c31\u4f1a\u88ab\u9057\u5fd8&#8221;\u518d\u8d34\u5207\u4e0d\u8fc7\u3002\u54c1\u724c\u6fc0\u6d3b\u7684\u4e3b\u8981\u6536\u76ca\u4e4b\u4e00\uff0c\u6070\u6070\u662f\u80fd\u591f\u5728\u4f17\u591a\u9876\u5c16\u7ade\u4e89\u8005\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53ea\u6709\u51fa\u73b0\u5728\u6d88\u8d39\u8005\u89c6\u91ce\u4e2d\uff0c\u4f60\u7684\u54c1\u724c\u624d\u80fd\u5356\u5f97\u66f4\u591a\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u6fc0\u6d3b\u7b56\u7565\uff0c\u5c24\u5176\u662f\u90a3\u4e9b\u73b0\u4ee3\u5316\u3001\u79d1\u6280\u611f\u5341\u8db3\u7684\u7b56\u7565\uff0c\u80fd\u4e3a\u54c1\u724c\u5e26\u6765\u5de8\u5927\u7684\u4ef7\u503c\u3002\u8fd9\u4e9b\u6d3b\u52a8\u4e3a\u54c1\u724c\u521b\u9020\u4e86\u51fb\u8d25\u7ade\u4e89\u5bf9\u624b\u3001\u59cb\u7ec8\u88ab\u6d88\u8d39\u8005\u94ed\u8bb0\u7684\u7edd\u4f73\u673a\u4f1a\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u54c1\u724c\u6fc0\u6d3b\u5e94\u91c7\u7528\u54ea\u4e9b\u6700\u4f73\u5b9e\u8df5\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e00\u4e2a\u597d\u7684\u54c1\u724c\u6fc0\u6d3b\u7b56\u7565\u9700\u8981\u5173\u6ce8\u51e0\u4e2a\u8981\u70b9\u3002\u6d3b\u52a8\u80fd\u5426\u6210\u529f\uff0c\u53d6\u51b3\u4e8e\u4f60\u662f\u5426\u7406\u89e3\u81ea\u5df1\u54c1\u724c\u7684\u4e16\u754c\u3001\u4f60\u7684\u53d7\u4f17\u559c\u6b22\u4ec0\u4e48\uff0c\u4ee5\u53ca\u5982\u4f55\u5229\u7528\u8fd9\u4e9b\u6765\u5438\u5f15\u4eba\u4eec\u7684\u6ce8\u610f\u529b\u3002\u4e0b\u9762\u8fdb\u4e00\u6b65\u4e86\u89e3\u5982\u4f55\u5c06\u8fd9\u4e9b\u8981\u70b9\u4ed8\u8bf8\u5b9e\u8df5\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u4e86\u89e3\u53d7\u4f17\u7684\u4e60\u60ef<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f60\u6e05\u695a\u81ea\u5df1\u7684\u53d7\u4f17\u5230\u5e95\u559c\u6b22\u505a\u4ec0\u4e48\u5417\uff1f\u4e86\u89e3\u8fd9\u4e9b\u4eba\u7684\u4e60\u60ef\u548c\u65e5\u5e38\u751f\u6d3b\u81f3\u5173\u91cd\u8981\u3002\u5f00\u5c55\u7528\u6237\u753b\u50cf\u7814\u7a76\uff0c\u6709\u52a9\u4e8e\u4f60\u66f4\u6df1\u5165\u5730\u6d1e\u5bdf\u8fd9\u4e9b\u7ec6\u8282\u3002\u8fd9\u6837\uff0c\u4f60\u5c31\u80fd\u771f\u6b63\u4e86\u89e3\u8d2d\u4e70\u4f60\u4ea7\u54c1\u7684\u7a76\u7adf\u662f\u54ea\u4e9b\u4eba\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e86\u89e3\u4e86\u8fd9\u4e9b\u4e60\u60ef\uff0c\u4f60\u5c31\u80fd\u77e5\u9053\u8fd9\u4e9b\u4eba\u559c\u6b22\u54ea\u4e9b\u6d3b\u52a8\uff08\u6bd4\u5982\u4f53\u80b2\u3001\u6e38\u620f\u548c\u7535\u5f71\uff09\u3001\u6b23\u8d4f\u4ec0\u4e48\u98ce\u683c\u7684\u97f3\u4e50\u3001\u7ecf\u5e38\u53c2\u52a0\u54ea\u4e9b\u6d3b\u52a8\u7b49\u7b49\u3002\u5982\u6b64\u4e00\u6765\uff0c\u4f60\u5c31\u80fd\u66f4\u597d\u5730\u5b9a\u4f4d\u4f60\u7684\u6fc0\u6d3b\u6d3b\u52a8\uff0c\u5438\u5f15\u5173\u6ce8\uff0c\u5e76\u7559\u4e0b\u6781\u4f73\u7684\u5370\u8c61\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u5b66\u4f1a\u8ba9\u4f60\u7684\u54c1\u724c\u6bd4\u80a9\u6210\u529f\u54c1\u724c<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u61c2\u5f97\u7814\u7a76\u5e02\u573a\u3001\u4e86\u89e3\u6210\u529f\u54c1\u724c\u6b63\u5728\u505a\u4ec0\u4e48\uff0c\u80fd\u8ba9\u4f60\u7684\u4f01\u4e1a\u83b7\u5f97\u68a6\u5bd0\u4ee5\u6c42\u7684\u77a9\u76ee\u3002\u8bf7\u6ce8\u610f\uff0c\u8fd9\u91cc\u8bf4\u7684\u4e0d\u662f\u7167\u642c\uff0c\u800c\u662f\u628a\u63e1\u5e02\u573a\u8d8b\u52bf\u3002\u6bd5\u7adf\uff0c\u5f88\u591a\u65f6\u5019\u5fc5\u987b\u5148\u4e0e\u7ade\u4e89\u5bf9\u624b\u6bd4\u80a9\uff0c\u624d\u80fd\u8d85\u8d8a\u4ed6\u4eec\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u8981\u8ba4\u771f\u7814\u7a76\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u4ee5\u53ca\u540c\u884c\u4e1a\u4f46\u6765\u81ea\u4e0d\u540c\u56fd\u5bb6\u7684\u4f01\u4e1a\u90fd\u5728\u505a\u4ec0\u4e48\u3002\u5728\u501f\u9274\u8fd9\u4e9b\u6fc0\u6d3b\u7b56\u7565\u65f6\uff0c\u8bb0\u5f97\u52a0\u4ee5\u521b\u65b0\uff0c\u5e76\u5728\u6d3b\u52a8\u4e2d\u878d\u5165\u4f60\u81ea\u5df1\u7684\u54c1\u724c\u7279\u8272\u3002\u5df2\u7ecf\u5f88\u597d\u7684\u4e1c\u897f\uff0c\u603b\u6709\u8fdb\u4e00\u6b65\u6539\u8fdb\u7684\u7a7a\u95f4\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u7814\u7a76\u4f60\u7684\u54c1\u724c\u4e16\u754c<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f60\u7684\u54c1\u724c\u603b\u4f1a\u4e0e\u7279\u5b9a\u7684\u751f\u6d3b\u65b9\u5f0f\u3001\u6d88\u8d39\u8005\u4e60\u60ef\u3001\u6d3b\u52a8\u7b49\u76f8\u5173\u8054\u3002\u4f60\u5bf9\u8fd9\u4e2a\u4e16\u754c\u4e86\u89e3\u5f97\u8d8a\u900f\u5f7b\uff0c\u5c31\u8d8a\u80fd\u901a\u8fc7\u6709\u6548\u7684\u6d3b\u52a8\u53bb\u6316\u6398\u5b83\u3002\u8fd9\u662f\u4ee5\u6b63\u786e\u65b9\u5f0f\u4e0e\u76ee\u6807\u53d7\u4f17\u6c9f\u901a\u7684\u6700\u4f73\u9014\u5f84\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Heineken \u5c31\u628a\u8fd9\u4e00\u70b9\u505a\u5f97\u975e\u5e38\u51fa\u8272\u3002\u8be5\u54c1\u724c\u5728\u8db3\u7403\u573a\u548c\u5404\u7c7b\u4f53\u80b2\u8d5b\u4e8b\u4e2d\u5927\u529b\u6295\u5165\u6fc0\u6d3b\u6d3b\u52a8\u3002\u4f5c\u4e3a\u5168\u7403\u9876\u7ea7\u4f53\u80b2\u8d5b\u4e8b\u4e4b\u4e00\uff0cUEFA Champions League \u59cb\u7ec8\u662f\u8fd9\u5bb6\u5564\u9152\u54c1\u724c\u5f00\u5c55\u5927\u578b\u54c1\u724c\u6fc0\u6d3b\u6d3b\u52a8\u7684\u821e\u53f0\u3002<\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/OcLApOr27sY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen title=\"AERIAL HEINEKEN   CHAMPIONS LEAGUE ACTIVATION @ GOLDEN HALL ATHENS\"><\/iframe><\/p>\n<p>\u80fd\u91cf\u996e\u6599\u54c1\u724c Red Bull \u4e5f\u662f\u5982\u6b64\uff0c\u5b83\u5728\u81ea\u8eab\u7684\u54c1\u724c\u4e16\u754c\u4e2d\u627e\u51c6\u4e86\u6781\u9650\u8fd0\u52a8\u548c\u97f3\u4e50\u3002\u56e0\u6b64\uff0c\u8be5\u54c1\u724c\u59cb\u7ec8\u6d3b\u8dc3\u4e8e\u6ed1\u677f\u3001\u51b2\u6d6a\u6bd4\u8d5b\u4ee5\u53ca\u7535\u5b50\u97f3\u4e50\u8282\u4e2d\u3002<\/p>\n<h2><span style=\"font-weight: 400;\">\u79d1\u6280\u5982\u4f55\u5e94\u7528\u4e8e\u8fd9\u4e9b\u7b56\u7565\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5982\u4eca\u8c08\u54c1\u724c\u6fc0\u6d3b\uff0c\u5df2\u7ecf\u79bb\u4e0d\u5f00\u79d1\u6280\u3002\u968f\u7740\u5e02\u573a\u4e0a\u73b0\u4ee3\u5316\u3001\u9ad8\u6548\u7684\u6280\u672f\u624b\u6bb5\u65e5\u76ca\u4e30\u5bcc\uff0c\u9009\u62e9\u8fd0\u7528\u5b83\u4eec\u662f\u7406\u6240\u5f53\u7136\u7684\u3002\u8fd9\u4e9b\u6280\u672f\u4e0d\u4ec5\u80fd\u521b\u9020\u66f4\u5177\u51b2\u51fb\u529b\u7684\u4f53\u9a8c\uff0c\u8fd8\u66f4\u80fd\u5438\u5f15\u53d7\u4f17\u7684\u6ce8\u610f\u529b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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src=\"https:\/\/www.youtube.com\/embed\/NVKzC3pMJyM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen title=\"Budweiser - AR Technology in Activation\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u589e\u5f3a\u73b0\u5b9e\u7684\u7406\u5ff5\u662f\u5c06\u8bbe\u5907\u3001\u4ea7\u54c1\u4e43\u81f3\u6570\u5b57\u73b0\u5b9e\u6295\u5c04\u5230\u4eba\u7684\u89c6\u91ce\u4e2d\u3002\u5c31\u597d\u50cf\u628a\u90a3\u4e2a\u6570\u5b57\u4e16\u754c\u5e26\u8fdb\u4e86\u6211\u4eec\u7684\u73b0\u5b9e\uff0c\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u501f\u52a9\u667a\u80fd\u624b\u673a\u4e0a\u7684 3D \u6295\u5f71\u8bd5\u7a7f\u4e00\u53cc\u8fd0\u52a8\u978b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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src=\"https:\/\/www.youtube.com\/embed\/ukykTFBpTEs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen title=\"Gatorade - Digital Brand Experience 2018\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u91cd\u8981\u7684\u662f\uff0c\u6240\u8bbe\u8ba1\u7684\u4e92\u52a8\u8981\u5bf9\u6d88\u8d39\u8005\u6709\u610f\u4e49\u3002\u4ed6\u4eec\u9700\u8981\u4ece\u4e2d\u83b7\u53d6\u67d0\u4e9b\u4fe1\u606f\u3001\u53c2\u4e0e\u62bd\u5956\uff0c\u751a\u81f3\u83b7\u5f97\u8d2d\u7269\u6298\u6263\u3002\u9664\u4e86\u521b\u65b0\u548c\u79d1\u6280\u4e4b\u5916\uff0c\u8fd8\u5fc5\u987b\u63d0\u4f9b\u67d0\u79cd\u5229\u76ca\uff0c\u624d\u80fd\u6fc0\u53d1\u4ed6\u4eec\u7684\u5174\u8da3\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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400;\">\uff0c\u501f\u52a9\u54c1\u724c\u6fc0\u6d3b\u4e13\u5bb6\u7684\u529b\u91cf\uff0c\u8ba9\u4f60\u7684\u54c1\u724c\u66f4\u4e0a\u4e00\u5c42\u697c\uff01<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u60a8\u4e86\u89e3\u54c1\u724c\u6fc0\u6d3b\u8fd9\u4e00\u6982\u5ff5\u5417\uff1f\u4f01\u4e1a\u65e0\u65f6\u65e0\u523b\u4e0d\u5728\u52aa\u529b\u7ed9\u76ee\u6807\u53d7\u4f17\u7559\u4e0b\u597d\u5370\u8c61\u3002\u6709\u65f6\uff0c\u5176\u76ee\u7684\u4ec5\u4ec5\u662f\u51fa\u73b0\u5728\u8fd9\u4e9b\u4eba\u9762\u524d\uff0c\u5c06\u54c1\u724c\u4e0e\u72ec\u7279\u7684\u65f6\u523b\u8054\u7cfb\u8d77\u6765\uff0c\u5e26\u6765\u4ee4\u4eba\u60ca\u53f9\u7684\u4f53\u9a8c\u3002\u8fd9\u6837\uff0c\u901a\u8fc7\u6b63\u5411\u8054\u60f3\uff0c\u4f01\u4e1a\u4fbf\u80fd\u5728\u6d88\u8d39\u8005\u5fc3\u4e2d\u4e0d\u65ad\u6210\u957f\u3002 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