{"id":3328,"date":"2018-12-11T08:46:06","date_gmt":"2018-12-11T11:46:06","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3328"},"modified":"2026-10-19T12:08:38","modified_gmt":"2026-10-19T15:08:38","slug":"build-consumer-relationships-at-pos-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/12\/11\/build-consumer-relationships-at-pos-zh\/","title":{"rendered":"\u9500\u552e\u7ec8\u7aef\u7684\u5ba2\u6237\u5173\u7cfb\uff1a\u5982\u4f55\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u7d27\u5bc6\u8054\u7ed3"},"content":{"rendered":"<p>\u8bb8\u591a\u96f6\u552e\u5546\u5e38\u72af\u7684\u4e00\u4e2a\u9519\u8bef\uff0c\u5c31\u662f\u6ca1\u6709\u6293\u4f4f\u673a\u4f1a\u53bb\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u6d88\u8d39\u8005\u3001\u62c9\u8fd1\u4e0e\u4ed6\u4eec\u7684\u5173\u7cfb\u3002\u8fd8\u6709\u4ec0\u4e48\u65f6\u673a\u6bd4\u987e\u5ba2\u51b3\u5b9a\u4e0a\u95e8\u5149\u987e\u65f6\u66f4\u5408\u9002\u5462\uff1f\u5728\u4eca\u5929\u7684\u6587\u7ae0\u4e2d\uff0c\u4f60\u5c06\u4e86\u89e3\u9500\u552e\u7ec8\u7aef\uff08POS\uff09\u5ba2\u6237\u5173\u7cfb\u7684\u91cd\u8981\u6027\uff0c\u5e76\u5b66\u4e60\u4e00\u4e9b\u52a0\u5f3a\u8fd9\u79cd\u5173\u7cfb\u3001\u8d62\u5f97\u987e\u5ba2\u7684\u5173\u952e\u7b56\u7565\u3002\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01<\/p>\n<h2>\u9500\u552e\u7ec8\u7aef\u80fd\u5e26\u6765\u4ec0\u4e48<\/h2>\n<p>\u867d\u7136 POS \u662f\u201c\u9500\u552e\u70b9\u201d\u7684\u7f29\u5199\uff0c\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u9500\u552e\u662f\u4f60\u5728\u8fd9\u91cc\u4e0e\u987e\u5ba2\u5efa\u7acb\u7684\u552f\u4e00\u5173\u7cfb\u3002\u4f60\u53ef\u80fd\u5df2\u7ecf\u53d1\u73b0\uff0c\u6839\u636e\u884c\u4e1a\u7684\u4e0d\u540c\uff0c\u4f60\u63a5\u5f85\u7684\u5927\u90e8\u5206\u5230\u8bbf\u5e76\u4e0d\u4f1a\u6700\u7ec8\u4fc3\u6210\u8d2d\u4e70\u3002<\/p>\n<p>\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u8fd9\u4e9b\u5230\u8bbf\u5c31\u662f\u5f92\u52b3\u65e0\u529f\u7684\u3002\u6070\u6070\u76f8\u53cd\uff0c\u5b83\u4eec\u662f\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u9700\u6c42\u3001\u4ee5\u53ca\u4ed6\u4eec\u5bf9\u4f60\u54c1\u724c\u6240\u62b1\u671f\u671b\u7684\u7edd\u4f73\u673a\u4f1a\u3002\u8fd9\u4e9b\u90fd\u662f\u672a\u6765\u5236\u5b9a\u66f4\u7cbe\u51c6\u8425\u9500\u7b56\u7565\u65f6\u6781\u5176\u91cd\u8981\u7684\u6570\u636e\u3002<\/p>\n<p>\u53e6\u4e00\u4e2a\u9700\u8981\u5f3a\u8c03\u7684\u60c5\u51b5\u662f\uff1a\u5230\u8bbf\u662f\u53d7\u4f17\u4e0e\u4f60\u7684\u54c1\u724c\u7684\u9996\u6b21\u63a5\u89e6\uff0c\u6f5c\u5728\u987e\u5ba2\u5728\u8fd9\u65f6\u624d\u53d1\u73b0\u4f60\u7684\u95e8\u5e97\uff0c\u5e76\u4e86\u89e3\u5b83\u80fd\u63d0\u4f9b\u4ec0\u4e48\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u63d0\u4f9b\u4e00\u6b21\u96be\u5fd8\u7684<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3180\" target=\"_blank\" rel=\"noopener\">\u8d2d\u7269\u4f53\u9a8c<\/a>\uff0c\u80fd\u7559\u4e0b\u6781\u4f73\u7684\u7b2c\u4e00\u5370\u8c61\uff0c\u5e76\u63d0\u9ad8\u5c06\u8fd9\u4e9b\u987e\u5ba2\u8f6c\u5316\u4e3a\u5fe0\u5b9e\u987e\u5ba2\u7684\u51e0\u7387\u3002<\/p>\n<p>\u81f3\u4e8e<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3234\" target=\"_blank\" rel=\"noopener\">\u8d2d\u7269\u8005<\/a>\u2014\u2014\u90a3\u4e9b\u6765\u5230\u9500\u552e\u70b9\u8bc4\u4f30\u4f60\u6240\u63d0\u4f9b\u4ea7\u54c1\u6216\u670d\u52a1\u6027\u4ef7\u6bd4\u7684\u6f5c\u5728\u987e\u5ba2\u2014\u2014\u9500\u552e\u7ec8\u7aef\u5c31\u6210\u4e86\u51b3\u5b9a\u8d2d\u4e70\u7684\u5173\u952e\u573a\u6240\uff0c\u56e0\u6b64\u5fc5\u987b\u4f20\u9012\u8db3\u591f\u7684\u4fe1\u4efb\u611f\uff0c\u8bf4\u670d\u4ed6\u4eec\u6210\u4e3a\u771f\u6b63\u7684\u6d88\u8d39\u8005\u3002<\/p>\n<h2>\u6539\u5584\u9500\u552e\u7ec8\u7aef\u5ba2\u6237\u5173\u7cfb\u7684\u7b56\u7565<\/h2>\n<p>\u4e86\u89e3\u4e86\u8fd9\u4e9b\u4e4b\u540e\uff0c\u6211\u4eec\u4e3a\u4f60\u5e26\u6765\u516d\u4e2a\u7b56\u7565\uff0c\u5e2e\u52a9\u4f60\u628a\u9500\u552e\u7ec8\u7aef\u7684\u5ba2\u6237\u5173\u7cfb\u8f6c\u5316\u4e3a\u5bf9\u95e8\u5e97\u66f4\u6709\u6210\u6548\u7684\u65f6\u523b\uff0c\u540c\u65f6\u4e3a\u6d88\u8d39\u8005\u5e26\u6765\u66f4\u6109\u60a6\u7684\u4f53\u9a8c\uff0c\u4ece\u800c\u5f3a\u5316\u4f60\u7684\u54c1\u724c\u3002\u4e00\u8d77\u6765\u770b\uff01<\/p>\n<h3>\u6536\u96c6\u6d88\u8d39\u753b\u50cf\u6570\u636e<\/h3>\n<p>\u6536\u96c6\u5e76\u5206\u6790\u5ba2\u5355\u4ef7\u3001\u5e73\u5747\u8d2d\u4e70\u4ef6\u6570\u3001\u6700\u7545\u9500\u5546\u54c1\u7b49\u6570\u636e\u975e\u5e38\u91cd\u8981\u3002\u8fd9\u7c7b\u4fe1\u606f\u80fd\u5e2e\u52a9\u4f60<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3263\" target=\"_blank\" rel=\"noopener\">\u8861\u91cf\u6b64\u524d\u9500\u552e\u7ec8\u7aef\u6d3b\u52a8\u7684\u6548\u679c<\/a>\uff0c\u5e76\u5728\u5fc5\u8981\u65f6\u91cd\u65b0\u89c4\u5212\u3002<\/p>\n<p>\u501f\u52a9\u5408\u9002\u7684\u6280\u672f\uff0c\u4f60\u8fd8\u53ef\u4ee5\u4e86\u89e3\u987e\u5ba2\u5728\u5e97\u5185\u7684\u4e3b\u8981\u52a8\u7ebf\uff0c\u4ece\u800c\u5224\u65ad\u95e8\u5e97\u5e03\u5c40\u5982\u4f55\u5f15\u5bfc\u987e\u5ba2\u7684\u6d4f\u89c8\u8def\u5f84\uff0c\u4ee5\u53ca\u54ea\u4e9b\u5546\u54c1\u6700\u5438\u5f15\u773c\u7403\u2014\u2014\u5373\u4fbf\u5b83\u4eec\u6700\u7ec8\u6ca1\u6709\u88ab\u8d2d\u4e70\u3002<\/p>\n<h3>\u4e86\u89e3\u6d88\u8d39\u8005<\/h3>\n<p>\u5230\u5e97\u4e5f\u662f\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u6c9f\u901a\u6e20\u9053\u7684\u7edd\u4f73\u65f6\u673a\uff0c\u4f8b\u5982\u901a\u8fc7\u767b\u8bb0\u7535\u8bdd\u53f7\u7801\u6216\u7535\u5b50\u90ae\u7bb1\u7b49\u4fe1\u606f\u3002\u8fd9\u4e9b\u4fe1\u606f\u5bf9\u4e8e\u65e5\u540e\u8054\u7cfb\u6d88\u8d39\u8005\u3001\u63a8\u8350\u80fd\u5438\u5f15\u4ed6\u4eec\u518d\u6b21\u5149\u4e34\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u5176\u4ed6\u540c\u6837\u91cd\u8981\u7684\u6570\u636e\u8fd8\u5305\u62ec\uff1a\u6027\u522b\u3001\u5e74\u9f84\u3001\u793e\u4f1a\u9636\u5c42\u7b49\u3002\u8bc6\u522b\u5230\u5e97\u53d7\u4f17\u7684\u8fd9\u4e9b\u7279\u5f81\uff0c\u6709\u52a9\u4e8e\u8bc4\u4f30\u8fc4\u4eca\u4e3a\u6b62\u6240\u6267\u884c\u8425\u9500\u7b56\u7565\u7684\u6548\u679c\u3002\u5b83\u4eec\u662f\u5426\u89e6\u8fbe\u4e86\u4f60\u9884\u671f\u7684\u4eba\u7fa4\uff1f<\/p>\n<h3>\u6253\u78e8\u670d\u52a1<\/h3>\n<p>\u4f60\u7684\u9500\u552e\u7ec8\u7aef\u670d\u52a1\u9700\u8981\u6709\u4eba\u60c5\u5473\u3001\u4e2a\u6027\u5316\uff0c\u5e76\u4e14\u4ee4\u4eba\u60ca\u559c\u3002<\/p>\n<p>\u4f60\u7684\u9500\u552e\u4eba\u5458\u5728\u6c9f\u901a\u65f6\u5e94\u8ba9\u6d88\u8d39\u8005\u611f\u53d7\u5230\uff0c\u4ed6\u4eec\u7684\u76ee\u7684\u4e0d\u4ec5\u4ec5\u662f\u5356\u4e1c\u897f\uff0c\u66f4\u91cd\u8981\u7684\u662f\u5e2e\u52a9\u987e\u5ba2\u627e\u5230\u89e3\u51b3\u95ee\u9898\u7684\u529e\u6cd5\u3002\u4ece\u8fd9\u4e2a\u610f\u4e49\u4e0a\u8bf4\uff0c\u4ed6\u4eec\u5e94\u8868\u73b0\u51fa\u540c\u7406\u5fc3\uff0c\u5e76\u5bf9\u987e\u5ba2\u7684\u9700\u6c42\u771f\u6b63\u611f\u5174\u8da3\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u4ed6\u4eec\u8fd8\u5e94\u80fd\u591f\u8fc5\u901f\u8bc6\u522b\u6bcf\u4f4d\u987e\u5ba2\u7684\u9700\u6c42\uff0c\u63a8\u8350\u5408\u9002\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u8fd9\u4f1a\u5411\u6d88\u8d39\u8005\u4f20\u9012\u53ef\u4fe1\u5ea6\uff0c\u8ba9\u4ed6\u4eec\u66f4\u52a0\u4fe1\u4efb\u4f60\u7684\u54c1\u724c\u3002<\/p>\n<p>\u8bf4\u5230\u4fe1\u4efb\uff0c\u4f60\u7684\u56e2\u961f\u5fc5\u987b\u975e\u5e38\u719f\u6089\u54c1\u724c\u6240\u63d0\u4f9b\u7684\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u4ee5\u4fbf\u968f\u65f6\u89e3\u7b54\u987e\u5ba2\u7684\u7591\u95ee\u3002\u53ea\u6709\u8fd9\u6837\uff0c\u987e\u5ba2\u624d\u4f1a\u653e\u5fc3\u8d2d\u4e70\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u786e\u4fe1\u65e5\u540e\u4e0d\u4f1a\u540e\u6094\u3002<\/p>\n<p>\u9500\u552e\u4eba\u5458\u4ee3\u8868\u7740\u54c1\u724c\u53d1\u58f0\uff0c\u56e0\u6b64\u5728\u4f60\u7684\u4f01\u4e1a\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u5efa\u7acb\u60c5\u611f\u7ebd\u5e26\u65b9\u9762\u626e\u6f14\u7740\u975e\u5e38\u91cd\u8981\u7684\u89d2\u8272\u3002\u6709\u4e86\u8fd9\u79cd\u7ebd\u5e26\uff0c\u987e\u5ba2\u5c31\u4f1a\u6709\u518d\u6b21\u5149\u4e34\u3001\u518d\u6b21\u8d2d\u4e70\u7684\u610f\u613f\u3002<\/p>\n<p>\u5982\u679c\u4e0d\u5bc6\u5207\u8ddf\u8e2a\u56e2\u961f\u8868\u73b0\uff0c\u4e0d\u63d0\u4f9b\u6070\u5f53\u7684\u57f9\u8bad\u8ba9\u9500\u552e\u4eba\u5458\u6e05\u695a\u4f60\u5e0c\u671b\u63d0\u4f9b\u600e\u6837\u7684\u4f53\u9a8c\u3001\u4ee5\u53ca\u4ed6\u4eec\u53ef\u4ee5\u5982\u4f55\u4e3a\u6b64\u505a\u51fa\u8d21\u732e\uff0c\u4ee5\u4e0a\u8fd9\u4e9b\u90fd\u65e0\u4ece\u5b9e\u73b0\u3002<\/p>\n<h3>\u5c55\u73b0\u54c1\u724c\u7cbe\u9ad3<\/h3>\n<p>\u604b\u7231\u5173\u7cfb\u4e2d\u5e76\u4e0d\u662f\u6240\u6709\u4e8b\u60c5\u90fd\u9700\u8981\u8bf4\u51fa\u53e3\uff0c\u5bf9\u5427\uff1f\u540c\u6837\uff0c\u5728\u54c1\u724c\u4e0e\u987e\u5ba2\u7684\u5173\u7cfb\u4e2d\uff0c\u4f01\u4e1a\u7684\u4e00\u90e8\u5206\u7cbe\u9ad3\u4f1a\u901a\u8fc7\u670d\u52a1\u4f20\u9012\uff0c\u800c\u53e6\u4e00\u5927\u90e8\u5206\u5219\u901a\u8fc7\u9500\u552e\u7ec8\u7aef\u7684\u89c6\u89c9\u4e0e\u8bbe\u8ba1\u6765\u4f20\u8fbe\u3002<\/p>\n<p>\u901a\u8fc7\u9648\u8bbe\u3001\u8272\u5f69\u3001\u80cc\u666f\u97f3\u4e50\u4ee5\u53ca\u6784\u6210\u95e8\u5e97\u6c1b\u56f4\u7684\u5176\u4ed6\u5143\u7d20\uff0c\u4f60\u7684\u54c1\u724c\u5e94\u80fd\u4f20\u8fbe\u5176\u6838\u5fc3\u4ef7\u503c\uff0c\u8ba9\u987e\u5ba2\u611f\u53d7\u5230\u54c1\u724c\u7684\u771f\u5b9e\u4e0e\u4e2a\u6027\uff0c\u5e76\u4ea7\u751f\u8ba4\u540c\u611f\u3002<\/p>\n<h3>\u4ee5\u79d1\u6280\u548c\u4e92\u52a8\u5b9e\u73b0\u521b\u65b0<\/h3>\n<p>\u53e6\u4e00\u4e2a<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3253\" target=\"_blank\" rel=\"noopener\">\u9500\u552e\u7ec8\u7aef\u6d3b\u52a8\u8d8b\u52bf<\/a>\u662f\u5c06\u6570\u5b57\u6280\u672f\u4e0e\u5b9e\u4f53\u5e97\u771f\u5b9e\u7684\u5230\u5e97\u548c\u8d2d\u7269\u4f53\u9a8c\u76f8\u878d\u5408\u3002\u8fd9\u662f\u56e0\u4e3a\u8fd9\u7c7b\u6280\u672f\u4ee5\u4e92\u52a8\u548c\u4e2a\u6027\u5316\u4f53\u9a8c\u4e3a\u6838\u5fc3\uff0c\u80fd\u8ba9\u987e\u5ba2\u7684\u8d2d\u7269\u4f53\u9a8c\u66f4\u52a0\u96be\u5fd8\u3002<\/p>\n<p>\u4e00\u4e2a\u4f8b\u5b50\u662f\u5728\u95e8\u5e97\u8bbe\u8ba1\u4e2d\u8fd0\u7528<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3243\" target=\"_blank\" rel=\"noopener\">\u589e\u5f3a\u73b0\u5b9e<\/a>\u3002\u6bd4\u5982\uff0c\u53ef\u4ee5\u4e3a\u987e\u5ba2\u6b63\u5728\u6311\u9009\u7684\u5546\u54c1\u63d0\u4f9b\u989d\u5916\u4fe1\u606f\u7684\u5c4f\u5e55\uff0c\u6216\u8005\u501f\u52a9\u667a\u80fd\u624b\u673a\u67e5\u770b\u540c\u4e00\u4ea7\u54c1\u4e0d\u540c\u6b3e\u5f0f\u7684\u5e94\u7528\u7a0b\u5e8f\u3002<\/p>\n<p>\u8fd0\u7528\u4ee5\u4e0a\u4e94\u4e2a\u7b56\u7565\uff0c\u4f60\u4e00\u5b9a\u80fd\u8ba9\u5230\u5e97\u6210\u4e3a\u76ee\u6807\u53d7\u4f17\u96be\u4ee5\u5fd8\u6000\u7684\u4f53\u9a8c\uff0c\u800c\u9500\u552e\u7ec8\u7aef\u7684\u5ba2\u6237\u5173\u7cfb\u4e5f\u5c06\u53cd\u8fc7\u6765\u5e2e\u52a9\u4f60\u7684\u54c1\u724c<a href=\"http:\/\/alicewonders.ws\/blog\/2018\/02\/23\/desafios-do-varejo-como-se-destacar-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\">\u5728\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa<\/a>\u3002<\/p>\n<p>\u65e2\u7136\u5728\u9500\u552e\u70b9\u4e0e\u987e\u5ba2\u5efa\u7acb\u8fd9\u79cd\u7ebd\u5e26\u4f1a\u5bf9\u8d2d\u7269\u4f53\u9a8c\u4ea7\u751f\u5f88\u5927\u5f71\u54cd\uff0c\u90a3\u4e48\u4e5f\u503c\u5f97\u4e86\u89e3\u4e00\u4e0b<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3228\" target=\"_blank\" rel=\"noopener\">\u95e8\u5e97\u5728\u8fd9\u65b9\u9762\u662f\u5982\u4f55\u4e0d\u65ad\u8fdb\u5316<\/a>\u4ee5\u6253\u52a8\u6d88\u8d39\u8005\u7684\u3002\u795d\u4f60\u9605\u8bfb\u6109\u5feb\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8bb8\u591a\u96f6\u552e\u5546\u5e38\u72af\u7684\u4e00\u4e2a\u9519\u8bef\uff0c\u5c31\u662f\u6ca1\u6709\u6293\u4f4f\u673a\u4f1a\u53bb\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u6d88\u8d39\u8005\u3001\u62c9\u8fd1\u4e0e\u4ed6\u4eec\u7684\u5173\u7cfb\u3002\u8fd8\u6709\u4ec0\u4e48\u65f6\u673a\u6bd4\u987e\u5ba2\u51b3\u5b9a\u4e0a\u95e8\u5149\u987e\u65f6\u66f4\u5408\u9002\u5462\uff1f\u5728\u4eca\u5929\u7684\u6587\u7ae0\u4e2d\uff0c\u4f60\u5c06\u4e86\u89e3\u9500\u552e\u7ec8\u7aef\uff08POS\uff09\u5ba2\u6237\u5173\u7cfb\u7684\u91cd\u8981\u6027\uff0c\u5e76\u5b66\u4e60\u4e00\u4e9b\u52a0\u5f3a\u8fd9\u79cd\u5173\u7cfb\u3001\u8d62\u5f97\u987e\u5ba2\u7684\u5173\u952e\u7b56\u7565\u3002\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01 \u9500\u552e\u7ec8\u7aef\u80fd\u5e26\u6765\u4ec0\u4e48 \u867d\u7136 POS \u662f\u201c\u9500\u552e\u70b9\u201d\u7684\u7f29\u5199\uff0c\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u9500\u552e\u662f\u4f60\u5728\u8fd9\u91cc\u4e0e\u987e\u5ba2\u5efa\u7acb\u7684\u552f\u4e00\u5173\u7cfb\u3002\u4f60\u53ef\u80fd\u5df2\u7ecf\u53d1\u73b0\uff0c\u6839\u636e\u884c\u4e1a\u7684\u4e0d\u540c\uff0c\u4f60\u63a5\u5f85\u7684\u5927\u90e8\u5206\u5230\u8bbf\u5e76\u4e0d\u4f1a\u6700\u7ec8\u4fc3\u6210\u8d2d\u4e70\u3002 \u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u8fd9\u4e9b\u5230\u8bbf\u5c31\u662f\u5f92\u52b3\u65e0\u529f\u7684\u3002\u6070\u6070\u76f8\u53cd\uff0c\u5b83\u4eec\u662f\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u9700\u6c42\u3001\u4ee5\u53ca\u4ed6\u4eec\u5bf9\u4f60\u54c1\u724c\u6240\u62b1\u671f\u671b\u7684\u7edd\u4f73\u673a\u4f1a\u3002\u8fd9\u4e9b\u90fd\u662f\u672a\u6765\u5236\u5b9a\u66f4\u7cbe\u51c6\u8425\u9500\u7b56\u7565\u65f6\u6781\u5176\u91cd\u8981\u7684\u6570\u636e\u3002 \u53e6\u4e00\u4e2a\u9700\u8981\u5f3a\u8c03\u7684\u60c5\u51b5\u662f\uff1a\u5230\u8bbf\u662f\u53d7\u4f17\u4e0e\u4f60\u7684\u54c1\u724c\u7684\u9996\u6b21\u63a5\u89e6\uff0c\u6f5c\u5728\u987e\u5ba2\u5728\u8fd9\u65f6\u624d\u53d1\u73b0\u4f60\u7684\u95e8\u5e97\uff0c\u5e76\u4e86\u89e3\u5b83\u80fd\u63d0\u4f9b\u4ec0\u4e48\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u63d0\u4f9b\u4e00\u6b21\u96be\u5fd8\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u80fd\u7559\u4e0b\u6781\u4f73\u7684\u7b2c\u4e00\u5370\u8c61\uff0c\u5e76\u63d0\u9ad8\u5c06\u8fd9\u4e9b\u987e\u5ba2\u8f6c\u5316\u4e3a\u5fe0\u5b9e\u987e\u5ba2\u7684\u51e0\u7387\u3002 \u81f3\u4e8e\u8d2d\u7269\u8005\u2014\u2014\u90a3\u4e9b\u6765\u5230\u9500\u552e\u70b9\u8bc4\u4f30\u4f60\u6240\u63d0\u4f9b\u4ea7\u54c1\u6216\u670d\u52a1\u6027\u4ef7\u6bd4\u7684\u6f5c\u5728\u987e\u5ba2\u2014\u2014\u9500\u552e\u7ec8\u7aef\u5c31\u6210\u4e86\u51b3\u5b9a\u8d2d\u4e70\u7684\u5173\u952e\u573a\u6240\uff0c\u56e0\u6b64\u5fc5\u987b\u4f20\u9012\u8db3\u591f\u7684\u4fe1\u4efb\u611f\uff0c\u8bf4\u670d\u4ed6\u4eec\u6210\u4e3a\u771f\u6b63\u7684\u6d88\u8d39\u8005\u3002 \u6539\u5584\u9500\u552e\u7ec8\u7aef\u5ba2\u6237\u5173\u7cfb\u7684\u7b56\u7565 \u4e86\u89e3\u4e86\u8fd9\u4e9b\u4e4b\u540e\uff0c\u6211\u4eec\u4e3a\u4f60\u5e26\u6765\u516d\u4e2a\u7b56\u7565\uff0c\u5e2e\u52a9\u4f60\u628a\u9500\u552e\u7ec8\u7aef\u7684\u5ba2\u6237\u5173\u7cfb\u8f6c\u5316\u4e3a\u5bf9\u95e8\u5e97\u66f4\u6709\u6210\u6548\u7684\u65f6\u523b\uff0c\u540c\u65f6\u4e3a\u6d88\u8d39\u8005\u5e26\u6765\u66f4\u6109\u60a6\u7684\u4f53\u9a8c\uff0c\u4ece\u800c\u5f3a\u5316\u4f60\u7684\u54c1\u724c\u3002\u4e00\u8d77\u6765\u770b\uff01 \u6536\u96c6\u6d88\u8d39\u753b\u50cf\u6570\u636e \u6536\u96c6\u5e76\u5206\u6790\u5ba2\u5355\u4ef7\u3001\u5e73\u5747\u8d2d\u4e70\u4ef6\u6570\u3001\u6700\u7545\u9500\u5546\u54c1\u7b49\u6570\u636e\u975e\u5e38\u91cd\u8981\u3002\u8fd9\u7c7b\u4fe1\u606f\u80fd\u5e2e\u52a9\u4f60\u8861\u91cf\u6b64\u524d\u9500\u552e\u7ec8\u7aef\u6d3b\u52a8\u7684\u6548\u679c\uff0c\u5e76\u5728\u5fc5\u8981\u65f6\u91cd\u65b0\u89c4\u5212\u3002 \u501f\u52a9\u5408\u9002\u7684\u6280\u672f\uff0c\u4f60\u8fd8\u53ef\u4ee5\u4e86\u89e3\u987e\u5ba2\u5728\u5e97\u5185\u7684\u4e3b\u8981\u52a8\u7ebf\uff0c\u4ece\u800c\u5224\u65ad\u95e8\u5e97\u5e03\u5c40\u5982\u4f55\u5f15\u5bfc\u987e\u5ba2\u7684\u6d4f\u89c8\u8def\u5f84\uff0c\u4ee5\u53ca\u54ea\u4e9b\u5546\u54c1\u6700\u5438\u5f15\u773c\u7403\u2014\u2014\u5373\u4fbf\u5b83\u4eec\u6700\u7ec8\u6ca1\u6709\u88ab\u8d2d\u4e70\u3002 \u4e86\u89e3\u6d88\u8d39\u8005 \u5230\u5e97\u4e5f\u662f\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u6c9f\u901a\u6e20\u9053\u7684\u7edd\u4f73\u65f6\u673a\uff0c\u4f8b\u5982\u901a\u8fc7\u767b\u8bb0\u7535\u8bdd\u53f7\u7801\u6216\u7535\u5b50\u90ae\u7bb1\u7b49\u4fe1\u606f\u3002\u8fd9\u4e9b\u4fe1\u606f\u5bf9\u4e8e\u65e5\u540e\u8054\u7cfb\u6d88\u8d39\u8005\u3001\u63a8\u8350\u80fd\u5438\u5f15\u4ed6\u4eec\u518d\u6b21\u5149\u4e34\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u81f3\u5173\u91cd\u8981\u3002 \u5176\u4ed6\u540c\u6837\u91cd\u8981\u7684\u6570\u636e\u8fd8\u5305\u62ec\uff1a\u6027\u522b\u3001\u5e74\u9f84\u3001\u793e\u4f1a\u9636\u5c42\u7b49\u3002\u8bc6\u522b\u5230\u5e97\u53d7\u4f17\u7684\u8fd9\u4e9b\u7279\u5f81\uff0c\u6709\u52a9\u4e8e\u8bc4\u4f30\u8fc4\u4eca\u4e3a\u6b62\u6240\u6267\u884c\u8425\u9500\u7b56\u7565\u7684\u6548\u679c\u3002\u5b83\u4eec\u662f\u5426\u89e6\u8fbe\u4e86\u4f60\u9884\u671f\u7684\u4eba\u7fa4\uff1f \u6253\u78e8\u670d\u52a1 \u4f60\u7684\u9500\u552e\u7ec8\u7aef\u670d\u52a1\u9700\u8981\u6709\u4eba\u60c5\u5473\u3001\u4e2a\u6027\u5316\uff0c\u5e76\u4e14\u4ee4\u4eba\u60ca\u559c\u3002 \u4f60\u7684\u9500\u552e\u4eba\u5458\u5728\u6c9f\u901a\u65f6\u5e94\u8ba9\u6d88\u8d39\u8005\u611f\u53d7\u5230\uff0c\u4ed6\u4eec\u7684\u76ee\u7684\u4e0d\u4ec5\u4ec5\u662f\u5356\u4e1c\u897f\uff0c\u66f4\u91cd\u8981\u7684\u662f\u5e2e\u52a9\u987e\u5ba2\u627e\u5230\u89e3\u51b3\u95ee\u9898\u7684\u529e\u6cd5\u3002\u4ece\u8fd9\u4e2a\u610f\u4e49\u4e0a\u8bf4\uff0c\u4ed6\u4eec\u5e94\u8868\u73b0\u51fa\u540c\u7406\u5fc3\uff0c\u5e76\u5bf9\u987e\u5ba2\u7684\u9700\u6c42\u771f\u6b63\u611f\u5174\u8da3\u3002 \u6b64\u5916\uff0c\u4ed6\u4eec\u8fd8\u5e94\u80fd\u591f\u8fc5\u901f\u8bc6\u522b\u6bcf\u4f4d\u987e\u5ba2\u7684\u9700\u6c42\uff0c\u63a8\u8350\u5408\u9002\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u8fd9\u4f1a\u5411\u6d88\u8d39\u8005\u4f20\u9012\u53ef\u4fe1\u5ea6\uff0c\u8ba9\u4ed6\u4eec\u66f4\u52a0\u4fe1\u4efb\u4f60\u7684\u54c1\u724c\u3002 &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[665],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u9500\u552e\u7ec8\u7aef\u7684\u5ba2\u6237\u5173\u7cfb\uff1a\u5982\u4f55\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u7d27\u5bc6\u8054\u7ed3 - The future of retail blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/12\/11\/build-consumer-relationships-at-pos-zh\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u9500\u552e\u7ec8\u7aef\u7684\u5ba2\u6237\u5173\u7cfb\uff1a\u5982\u4f55\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u7d27\u5bc6\u8054\u7ed3 - The future of retail blog\" \/>\n<meta property=\"og:description\" content=\"\u8bb8\u591a\u96f6\u552e\u5546\u5e38\u72af\u7684\u4e00\u4e2a\u9519\u8bef\uff0c\u5c31\u662f\u6ca1\u6709\u6293\u4f4f\u673a\u4f1a\u53bb\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u6d88\u8d39\u8005\u3001\u62c9\u8fd1\u4e0e\u4ed6\u4eec\u7684\u5173\u7cfb\u3002\u8fd8\u6709\u4ec0\u4e48\u65f6\u673a\u6bd4\u987e\u5ba2\u51b3\u5b9a\u4e0a\u95e8\u5149\u987e\u65f6\u66f4\u5408\u9002\u5462\uff1f\u5728\u4eca\u5929\u7684\u6587\u7ae0\u4e2d\uff0c\u4f60\u5c06\u4e86\u89e3\u9500\u552e\u7ec8\u7aef\uff08POS\uff09\u5ba2\u6237\u5173\u7cfb\u7684\u91cd\u8981\u6027\uff0c\u5e76\u5b66\u4e60\u4e00\u4e9b\u52a0\u5f3a\u8fd9\u79cd\u5173\u7cfb\u3001\u8d62\u5f97\u987e\u5ba2\u7684\u5173\u952e\u7b56\u7565\u3002\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01 \u9500\u552e\u7ec8\u7aef\u80fd\u5e26\u6765\u4ec0\u4e48 \u867d\u7136 POS \u662f\u201c\u9500\u552e\u70b9\u201d\u7684\u7f29\u5199\uff0c\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u9500\u552e\u662f\u4f60\u5728\u8fd9\u91cc\u4e0e\u987e\u5ba2\u5efa\u7acb\u7684\u552f\u4e00\u5173\u7cfb\u3002\u4f60\u53ef\u80fd\u5df2\u7ecf\u53d1\u73b0\uff0c\u6839\u636e\u884c\u4e1a\u7684\u4e0d\u540c\uff0c\u4f60\u63a5\u5f85\u7684\u5927\u90e8\u5206\u5230\u8bbf\u5e76\u4e0d\u4f1a\u6700\u7ec8\u4fc3\u6210\u8d2d\u4e70\u3002 \u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u8fd9\u4e9b\u5230\u8bbf\u5c31\u662f\u5f92\u52b3\u65e0\u529f\u7684\u3002\u6070\u6070\u76f8\u53cd\uff0c\u5b83\u4eec\u662f\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u9700\u6c42\u3001\u4ee5\u53ca\u4ed6\u4eec\u5bf9\u4f60\u54c1\u724c\u6240\u62b1\u671f\u671b\u7684\u7edd\u4f73\u673a\u4f1a\u3002\u8fd9\u4e9b\u90fd\u662f\u672a\u6765\u5236\u5b9a\u66f4\u7cbe\u51c6\u8425\u9500\u7b56\u7565\u65f6\u6781\u5176\u91cd\u8981\u7684\u6570\u636e\u3002 \u53e6\u4e00\u4e2a\u9700\u8981\u5f3a\u8c03\u7684\u60c5\u51b5\u662f\uff1a\u5230\u8bbf\u662f\u53d7\u4f17\u4e0e\u4f60\u7684\u54c1\u724c\u7684\u9996\u6b21\u63a5\u89e6\uff0c\u6f5c\u5728\u987e\u5ba2\u5728\u8fd9\u65f6\u624d\u53d1\u73b0\u4f60\u7684\u95e8\u5e97\uff0c\u5e76\u4e86\u89e3\u5b83\u80fd\u63d0\u4f9b\u4ec0\u4e48\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u63d0\u4f9b\u4e00\u6b21\u96be\u5fd8\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u80fd\u7559\u4e0b\u6781\u4f73\u7684\u7b2c\u4e00\u5370\u8c61\uff0c\u5e76\u63d0\u9ad8\u5c06\u8fd9\u4e9b\u987e\u5ba2\u8f6c\u5316\u4e3a\u5fe0\u5b9e\u987e\u5ba2\u7684\u51e0\u7387\u3002 \u81f3\u4e8e\u8d2d\u7269\u8005\u2014\u2014\u90a3\u4e9b\u6765\u5230\u9500\u552e\u70b9\u8bc4\u4f30\u4f60\u6240\u63d0\u4f9b\u4ea7\u54c1\u6216\u670d\u52a1\u6027\u4ef7\u6bd4\u7684\u6f5c\u5728\u987e\u5ba2\u2014\u2014\u9500\u552e\u7ec8\u7aef\u5c31\u6210\u4e86\u51b3\u5b9a\u8d2d\u4e70\u7684\u5173\u952e\u573a\u6240\uff0c\u56e0\u6b64\u5fc5\u987b\u4f20\u9012\u8db3\u591f\u7684\u4fe1\u4efb\u611f\uff0c\u8bf4\u670d\u4ed6\u4eec\u6210\u4e3a\u771f\u6b63\u7684\u6d88\u8d39\u8005\u3002 \u6539\u5584\u9500\u552e\u7ec8\u7aef\u5ba2\u6237\u5173\u7cfb\u7684\u7b56\u7565 \u4e86\u89e3\u4e86\u8fd9\u4e9b\u4e4b\u540e\uff0c\u6211\u4eec\u4e3a\u4f60\u5e26\u6765\u516d\u4e2a\u7b56\u7565\uff0c\u5e2e\u52a9\u4f60\u628a\u9500\u552e\u7ec8\u7aef\u7684\u5ba2\u6237\u5173\u7cfb\u8f6c\u5316\u4e3a\u5bf9\u95e8\u5e97\u66f4\u6709\u6210\u6548\u7684\u65f6\u523b\uff0c\u540c\u65f6\u4e3a\u6d88\u8d39\u8005\u5e26\u6765\u66f4\u6109\u60a6\u7684\u4f53\u9a8c\uff0c\u4ece\u800c\u5f3a\u5316\u4f60\u7684\u54c1\u724c\u3002\u4e00\u8d77\u6765\u770b\uff01 \u6536\u96c6\u6d88\u8d39\u753b\u50cf\u6570\u636e \u6536\u96c6\u5e76\u5206\u6790\u5ba2\u5355\u4ef7\u3001\u5e73\u5747\u8d2d\u4e70\u4ef6\u6570\u3001\u6700\u7545\u9500\u5546\u54c1\u7b49\u6570\u636e\u975e\u5e38\u91cd\u8981\u3002\u8fd9\u7c7b\u4fe1\u606f\u80fd\u5e2e\u52a9\u4f60\u8861\u91cf\u6b64\u524d\u9500\u552e\u7ec8\u7aef\u6d3b\u52a8\u7684\u6548\u679c\uff0c\u5e76\u5728\u5fc5\u8981\u65f6\u91cd\u65b0\u89c4\u5212\u3002 \u501f\u52a9\u5408\u9002\u7684\u6280\u672f\uff0c\u4f60\u8fd8\u53ef\u4ee5\u4e86\u89e3\u987e\u5ba2\u5728\u5e97\u5185\u7684\u4e3b\u8981\u52a8\u7ebf\uff0c\u4ece\u800c\u5224\u65ad\u95e8\u5e97\u5e03\u5c40\u5982\u4f55\u5f15\u5bfc\u987e\u5ba2\u7684\u6d4f\u89c8\u8def\u5f84\uff0c\u4ee5\u53ca\u54ea\u4e9b\u5546\u54c1\u6700\u5438\u5f15\u773c\u7403\u2014\u2014\u5373\u4fbf\u5b83\u4eec\u6700\u7ec8\u6ca1\u6709\u88ab\u8d2d\u4e70\u3002 \u4e86\u89e3\u6d88\u8d39\u8005 \u5230\u5e97\u4e5f\u662f\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u6c9f\u901a\u6e20\u9053\u7684\u7edd\u4f73\u65f6\u673a\uff0c\u4f8b\u5982\u901a\u8fc7\u767b\u8bb0\u7535\u8bdd\u53f7\u7801\u6216\u7535\u5b50\u90ae\u7bb1\u7b49\u4fe1\u606f\u3002\u8fd9\u4e9b\u4fe1\u606f\u5bf9\u4e8e\u65e5\u540e\u8054\u7cfb\u6d88\u8d39\u8005\u3001\u63a8\u8350\u80fd\u5438\u5f15\u4ed6\u4eec\u518d\u6b21\u5149\u4e34\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u81f3\u5173\u91cd\u8981\u3002 \u5176\u4ed6\u540c\u6837\u91cd\u8981\u7684\u6570\u636e\u8fd8\u5305\u62ec\uff1a\u6027\u522b\u3001\u5e74\u9f84\u3001\u793e\u4f1a\u9636\u5c42\u7b49\u3002\u8bc6\u522b\u5230\u5e97\u53d7\u4f17\u7684\u8fd9\u4e9b\u7279\u5f81\uff0c\u6709\u52a9\u4e8e\u8bc4\u4f30\u8fc4\u4eca\u4e3a\u6b62\u6240\u6267\u884c\u8425\u9500\u7b56\u7565\u7684\u6548\u679c\u3002\u5b83\u4eec\u662f\u5426\u89e6\u8fbe\u4e86\u4f60\u9884\u671f\u7684\u4eba\u7fa4\uff1f \u6253\u78e8\u670d\u52a1 \u4f60\u7684\u9500\u552e\u7ec8\u7aef\u670d\u52a1\u9700\u8981\u6709\u4eba\u60c5\u5473\u3001\u4e2a\u6027\u5316\uff0c\u5e76\u4e14\u4ee4\u4eba\u60ca\u559c\u3002 \u4f60\u7684\u9500\u552e\u4eba\u5458\u5728\u6c9f\u901a\u65f6\u5e94\u8ba9\u6d88\u8d39\u8005\u611f\u53d7\u5230\uff0c\u4ed6\u4eec\u7684\u76ee\u7684\u4e0d\u4ec5\u4ec5\u662f\u5356\u4e1c\u897f\uff0c\u66f4\u91cd\u8981\u7684\u662f\u5e2e\u52a9\u987e\u5ba2\u627e\u5230\u89e3\u51b3\u95ee\u9898\u7684\u529e\u6cd5\u3002\u4ece\u8fd9\u4e2a\u610f\u4e49\u4e0a\u8bf4\uff0c\u4ed6\u4eec\u5e94\u8868\u73b0\u51fa\u540c\u7406\u5fc3\uff0c\u5e76\u5bf9\u987e\u5ba2\u7684\u9700\u6c42\u771f\u6b63\u611f\u5174\u8da3\u3002 \u6b64\u5916\uff0c\u4ed6\u4eec\u8fd8\u5e94\u80fd\u591f\u8fc5\u901f\u8bc6\u522b\u6bcf\u4f4d\u987e\u5ba2\u7684\u9700\u6c42\uff0c\u63a8\u8350\u5408\u9002\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u8fd9\u4f1a\u5411\u6d88\u8d39\u8005\u4f20\u9012\u53ef\u4fe1\u5ea6\uff0c\u8ba9\u4ed6\u4eec\u66f4\u52a0\u4fe1\u4efb\u4f60\u7684\u54c1\u724c\u3002 &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/12\/11\/build-consumer-relationships-at-pos-zh\/\" \/>\n<meta property=\"og:site_name\" content=\"The future of retail blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-11T11:46:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T15:08:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2018\/12\/208130-relacionamento-do-pdv-veja-como-criar-vinculos-com-o-consumidor.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"999\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice Wonders\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Wonders\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/12\/11\/build-consumer-relationships-at-pos-zh\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/12\/11\/build-consumer-relationships-at-pos-zh\/\",\"name\":\"\u9500\u552e\u7ec8\u7aef\u7684\u5ba2\u6237\u5173\u7cfb\uff1a\u5982\u4f55\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u7d27\u5bc6\u8054\u7ed3 - The future of retail blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\"},\"datePublished\":\"2018-12-11T11:46:06+00:00\",\"dateModified\":\"2026-10-19T15:08:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/12\/11\/build-consumer-relationships-at-pos-zh\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/12\/11\/build-consumer-relationships-at-pos-zh\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/12\/11\/build-consumer-relationships-at-pos-zh\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.alicewonders.ws\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u9500\u552e\u7ec8\u7aef\u7684\u5ba2\u6237\u5173\u7cfb\uff1a\u5982\u4f55\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u7d27\u5bc6\u8054\u7ed3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/\",\"name\":\"The future of retail blog\",\"description\":\"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\",\"name\":\"Alice Wonders\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"contentUrl\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"caption\":\"Alice Wonders\"},\"sameAs\":[\"http:\/\/www.alicewonders.ws\"],\"url\":\"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u9500\u552e\u7ec8\u7aef\u7684\u5ba2\u6237\u5173\u7cfb\uff1a\u5982\u4f55\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u7d27\u5bc6\u8054\u7ed3 - The future of retail blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/12\/11\/build-consumer-relationships-at-pos-zh\/","og_locale":"pt_BR","og_type":"article","og_title":"\u9500\u552e\u7ec8\u7aef\u7684\u5ba2\u6237\u5173\u7cfb\uff1a\u5982\u4f55\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u7d27\u5bc6\u8054\u7ed3 - The future of retail blog","og_description":"\u8bb8\u591a\u96f6\u552e\u5546\u5e38\u72af\u7684\u4e00\u4e2a\u9519\u8bef\uff0c\u5c31\u662f\u6ca1\u6709\u6293\u4f4f\u673a\u4f1a\u53bb\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u6d88\u8d39\u8005\u3001\u62c9\u8fd1\u4e0e\u4ed6\u4eec\u7684\u5173\u7cfb\u3002\u8fd8\u6709\u4ec0\u4e48\u65f6\u673a\u6bd4\u987e\u5ba2\u51b3\u5b9a\u4e0a\u95e8\u5149\u987e\u65f6\u66f4\u5408\u9002\u5462\uff1f\u5728\u4eca\u5929\u7684\u6587\u7ae0\u4e2d\uff0c\u4f60\u5c06\u4e86\u89e3\u9500\u552e\u7ec8\u7aef\uff08POS\uff09\u5ba2\u6237\u5173\u7cfb\u7684\u91cd\u8981\u6027\uff0c\u5e76\u5b66\u4e60\u4e00\u4e9b\u52a0\u5f3a\u8fd9\u79cd\u5173\u7cfb\u3001\u8d62\u5f97\u987e\u5ba2\u7684\u5173\u952e\u7b56\u7565\u3002\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01 \u9500\u552e\u7ec8\u7aef\u80fd\u5e26\u6765\u4ec0\u4e48 \u867d\u7136 POS \u662f\u201c\u9500\u552e\u70b9\u201d\u7684\u7f29\u5199\uff0c\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u9500\u552e\u662f\u4f60\u5728\u8fd9\u91cc\u4e0e\u987e\u5ba2\u5efa\u7acb\u7684\u552f\u4e00\u5173\u7cfb\u3002\u4f60\u53ef\u80fd\u5df2\u7ecf\u53d1\u73b0\uff0c\u6839\u636e\u884c\u4e1a\u7684\u4e0d\u540c\uff0c\u4f60\u63a5\u5f85\u7684\u5927\u90e8\u5206\u5230\u8bbf\u5e76\u4e0d\u4f1a\u6700\u7ec8\u4fc3\u6210\u8d2d\u4e70\u3002 \u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u8fd9\u4e9b\u5230\u8bbf\u5c31\u662f\u5f92\u52b3\u65e0\u529f\u7684\u3002\u6070\u6070\u76f8\u53cd\uff0c\u5b83\u4eec\u662f\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u9700\u6c42\u3001\u4ee5\u53ca\u4ed6\u4eec\u5bf9\u4f60\u54c1\u724c\u6240\u62b1\u671f\u671b\u7684\u7edd\u4f73\u673a\u4f1a\u3002\u8fd9\u4e9b\u90fd\u662f\u672a\u6765\u5236\u5b9a\u66f4\u7cbe\u51c6\u8425\u9500\u7b56\u7565\u65f6\u6781\u5176\u91cd\u8981\u7684\u6570\u636e\u3002 \u53e6\u4e00\u4e2a\u9700\u8981\u5f3a\u8c03\u7684\u60c5\u51b5\u662f\uff1a\u5230\u8bbf\u662f\u53d7\u4f17\u4e0e\u4f60\u7684\u54c1\u724c\u7684\u9996\u6b21\u63a5\u89e6\uff0c\u6f5c\u5728\u987e\u5ba2\u5728\u8fd9\u65f6\u624d\u53d1\u73b0\u4f60\u7684\u95e8\u5e97\uff0c\u5e76\u4e86\u89e3\u5b83\u80fd\u63d0\u4f9b\u4ec0\u4e48\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u63d0\u4f9b\u4e00\u6b21\u96be\u5fd8\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u80fd\u7559\u4e0b\u6781\u4f73\u7684\u7b2c\u4e00\u5370\u8c61\uff0c\u5e76\u63d0\u9ad8\u5c06\u8fd9\u4e9b\u987e\u5ba2\u8f6c\u5316\u4e3a\u5fe0\u5b9e\u987e\u5ba2\u7684\u51e0\u7387\u3002 \u81f3\u4e8e\u8d2d\u7269\u8005\u2014\u2014\u90a3\u4e9b\u6765\u5230\u9500\u552e\u70b9\u8bc4\u4f30\u4f60\u6240\u63d0\u4f9b\u4ea7\u54c1\u6216\u670d\u52a1\u6027\u4ef7\u6bd4\u7684\u6f5c\u5728\u987e\u5ba2\u2014\u2014\u9500\u552e\u7ec8\u7aef\u5c31\u6210\u4e86\u51b3\u5b9a\u8d2d\u4e70\u7684\u5173\u952e\u573a\u6240\uff0c\u56e0\u6b64\u5fc5\u987b\u4f20\u9012\u8db3\u591f\u7684\u4fe1\u4efb\u611f\uff0c\u8bf4\u670d\u4ed6\u4eec\u6210\u4e3a\u771f\u6b63\u7684\u6d88\u8d39\u8005\u3002 \u6539\u5584\u9500\u552e\u7ec8\u7aef\u5ba2\u6237\u5173\u7cfb\u7684\u7b56\u7565 \u4e86\u89e3\u4e86\u8fd9\u4e9b\u4e4b\u540e\uff0c\u6211\u4eec\u4e3a\u4f60\u5e26\u6765\u516d\u4e2a\u7b56\u7565\uff0c\u5e2e\u52a9\u4f60\u628a\u9500\u552e\u7ec8\u7aef\u7684\u5ba2\u6237\u5173\u7cfb\u8f6c\u5316\u4e3a\u5bf9\u95e8\u5e97\u66f4\u6709\u6210\u6548\u7684\u65f6\u523b\uff0c\u540c\u65f6\u4e3a\u6d88\u8d39\u8005\u5e26\u6765\u66f4\u6109\u60a6\u7684\u4f53\u9a8c\uff0c\u4ece\u800c\u5f3a\u5316\u4f60\u7684\u54c1\u724c\u3002\u4e00\u8d77\u6765\u770b\uff01 \u6536\u96c6\u6d88\u8d39\u753b\u50cf\u6570\u636e \u6536\u96c6\u5e76\u5206\u6790\u5ba2\u5355\u4ef7\u3001\u5e73\u5747\u8d2d\u4e70\u4ef6\u6570\u3001\u6700\u7545\u9500\u5546\u54c1\u7b49\u6570\u636e\u975e\u5e38\u91cd\u8981\u3002\u8fd9\u7c7b\u4fe1\u606f\u80fd\u5e2e\u52a9\u4f60\u8861\u91cf\u6b64\u524d\u9500\u552e\u7ec8\u7aef\u6d3b\u52a8\u7684\u6548\u679c\uff0c\u5e76\u5728\u5fc5\u8981\u65f6\u91cd\u65b0\u89c4\u5212\u3002 \u501f\u52a9\u5408\u9002\u7684\u6280\u672f\uff0c\u4f60\u8fd8\u53ef\u4ee5\u4e86\u89e3\u987e\u5ba2\u5728\u5e97\u5185\u7684\u4e3b\u8981\u52a8\u7ebf\uff0c\u4ece\u800c\u5224\u65ad\u95e8\u5e97\u5e03\u5c40\u5982\u4f55\u5f15\u5bfc\u987e\u5ba2\u7684\u6d4f\u89c8\u8def\u5f84\uff0c\u4ee5\u53ca\u54ea\u4e9b\u5546\u54c1\u6700\u5438\u5f15\u773c\u7403\u2014\u2014\u5373\u4fbf\u5b83\u4eec\u6700\u7ec8\u6ca1\u6709\u88ab\u8d2d\u4e70\u3002 \u4e86\u89e3\u6d88\u8d39\u8005 \u5230\u5e97\u4e5f\u662f\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u6c9f\u901a\u6e20\u9053\u7684\u7edd\u4f73\u65f6\u673a\uff0c\u4f8b\u5982\u901a\u8fc7\u767b\u8bb0\u7535\u8bdd\u53f7\u7801\u6216\u7535\u5b50\u90ae\u7bb1\u7b49\u4fe1\u606f\u3002\u8fd9\u4e9b\u4fe1\u606f\u5bf9\u4e8e\u65e5\u540e\u8054\u7cfb\u6d88\u8d39\u8005\u3001\u63a8\u8350\u80fd\u5438\u5f15\u4ed6\u4eec\u518d\u6b21\u5149\u4e34\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u81f3\u5173\u91cd\u8981\u3002 \u5176\u4ed6\u540c\u6837\u91cd\u8981\u7684\u6570\u636e\u8fd8\u5305\u62ec\uff1a\u6027\u522b\u3001\u5e74\u9f84\u3001\u793e\u4f1a\u9636\u5c42\u7b49\u3002\u8bc6\u522b\u5230\u5e97\u53d7\u4f17\u7684\u8fd9\u4e9b\u7279\u5f81\uff0c\u6709\u52a9\u4e8e\u8bc4\u4f30\u8fc4\u4eca\u4e3a\u6b62\u6240\u6267\u884c\u8425\u9500\u7b56\u7565\u7684\u6548\u679c\u3002\u5b83\u4eec\u662f\u5426\u89e6\u8fbe\u4e86\u4f60\u9884\u671f\u7684\u4eba\u7fa4\uff1f \u6253\u78e8\u670d\u52a1 \u4f60\u7684\u9500\u552e\u7ec8\u7aef\u670d\u52a1\u9700\u8981\u6709\u4eba\u60c5\u5473\u3001\u4e2a\u6027\u5316\uff0c\u5e76\u4e14\u4ee4\u4eba\u60ca\u559c\u3002 \u4f60\u7684\u9500\u552e\u4eba\u5458\u5728\u6c9f\u901a\u65f6\u5e94\u8ba9\u6d88\u8d39\u8005\u611f\u53d7\u5230\uff0c\u4ed6\u4eec\u7684\u76ee\u7684\u4e0d\u4ec5\u4ec5\u662f\u5356\u4e1c\u897f\uff0c\u66f4\u91cd\u8981\u7684\u662f\u5e2e\u52a9\u987e\u5ba2\u627e\u5230\u89e3\u51b3\u95ee\u9898\u7684\u529e\u6cd5\u3002\u4ece\u8fd9\u4e2a\u610f\u4e49\u4e0a\u8bf4\uff0c\u4ed6\u4eec\u5e94\u8868\u73b0\u51fa\u540c\u7406\u5fc3\uff0c\u5e76\u5bf9\u987e\u5ba2\u7684\u9700\u6c42\u771f\u6b63\u611f\u5174\u8da3\u3002 \u6b64\u5916\uff0c\u4ed6\u4eec\u8fd8\u5e94\u80fd\u591f\u8fc5\u901f\u8bc6\u522b\u6bcf\u4f4d\u987e\u5ba2\u7684\u9700\u6c42\uff0c\u63a8\u8350\u5408\u9002\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u8fd9\u4f1a\u5411\u6d88\u8d39\u8005\u4f20\u9012\u53ef\u4fe1\u5ea6\uff0c\u8ba9\u4ed6\u4eec\u66f4\u52a0\u4fe1\u4efb\u4f60\u7684\u54c1\u724c\u3002 &hellip;","og_url":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/12\/11\/build-consumer-relationships-at-pos-zh\/","og_site_name":"The future of retail blog","article_published_time":"2018-12-11T11:46:06+00:00","article_modified_time":"2026-10-19T15:08:38+00:00","og_image":[{"width":999,"height":667,"url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2018\/12\/208130-relacionamento-do-pdv-veja-como-criar-vinculos-com-o-consumidor.jpg","type":"image\/jpeg"}],"author":"Alice Wonders","twitter_card":"summary","twitter_misc":{"Written by":"Alice Wonders"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/12\/11\/build-consumer-relationships-at-pos-zh\/","url":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/12\/11\/build-consumer-relationships-at-pos-zh\/","name":"\u9500\u552e\u7ec8\u7aef\u7684\u5ba2\u6237\u5173\u7cfb\uff1a\u5982\u4f55\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u7d27\u5bc6\u8054\u7ed3 - The future of retail blog","isPartOf":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#website"},"datePublished":"2018-12-11T11:46:06+00:00","dateModified":"2026-10-19T15:08:38+00:00","author":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452"},"breadcrumb":{"@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/12\/11\/build-consumer-relationships-at-pos-zh\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/12\/11\/build-consumer-relationships-at-pos-zh\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/12\/11\/build-consumer-relationships-at-pos-zh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.alicewonders.ws\/blog\/"},{"@type":"ListItem","position":2,"name":"\u9500\u552e\u7ec8\u7aef\u7684\u5ba2\u6237\u5173\u7cfb\uff1a\u5982\u4f55\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u7d27\u5bc6\u8054\u7ed3"}]},{"@type":"WebSite","@id":"https:\/\/www.alicewonders.ws\/blog\/#website","url":"https:\/\/www.alicewonders.ws\/blog\/","name":"The future of retail blog","description":"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452","name":"Alice Wonders","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","contentUrl":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","caption":"Alice Wonders"},"sameAs":["http:\/\/www.alicewonders.ws"],"url":"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/"}]}},"_links":{"self":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3328"}],"collection":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/comments?post=3328"}],"version-history":[{"count":1,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3328\/revisions"}],"predecessor-version":[{"id":4443,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3328\/revisions\/4443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media\/1328"}],"wp:attachment":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media?parent=3328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/categories?post=3328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/tags?post=3328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}