{"id":3307,"date":"2018-06-29T10:18:13","date_gmt":"2018-06-29T13:18:13","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3307"},"modified":"2026-10-19T12:08:41","modified_gmt":"2026-10-19T15:08:41","slug":"4-pos-trends-you-need-to-know-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/06\/29\/4-pos-trends-you-need-to-know-zh\/","title":{"rendered":"\u4f60\u5fc5\u987b\u4e86\u89e3\u76844\u5927POS\u8d8b\u52bf\uff01"},"content":{"rendered":"<p>\u5982\u4eca\uff0c\u96f6\u552e\u95e8\u5e97\u5df2\u4e0d\u4ec5\u4ec5\u662f\u4eba\u4eec\u524d\u6765\u8d2d\u4e70\u5546\u54c1\u7684\u9500\u552e\u7f51\u70b9\uff0c\u66f4\u662f\u771f\u6b63\u7684\u5a31\u4e50<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3180\" target=\"_blank\" rel=\"noopener\">\u4f53\u9a8c<\/a>\u573a\u6240\uff0c\u800c\u65b0\u6280\u672f\u7684\u5e94\u7528\u53ef\u4ee5\u8ba9\u8fd9\u79cd\u4f53\u9a8c\u66f4\u4e0a\u4e00\u5c42\u697c\u3002\u987a\u5e94\u8fd9\u4e00\u73b0\u5b9e\u7684POS\u8d8b\u52bf\u6709\u5f88\u591a\uff0c\u5b83\u4eec\u5bf9\u4e8e\u5438\u5f15\u987e\u5ba2\u3001\u7ed9\u987e\u5ba2\u5e26\u6765\u60ca\u559c\u975e\u5e38\u6709\u5e2e\u52a9\u3002<\/p>\n<p>\u8fd0\u7528\u8fd9\u4e9b\u5de5\u5177\uff0c\u5fc5\u5c06\u5e2e\u52a9\u60a8\u8d62\u5f97\u6d88\u8d39\u8005\u3001\u63d0\u5347\u9500\u552e\u989d\u3002\u6b64\u5916\uff0c\u5b83\u4eec\u8fd8\u80fd\u786e\u4fdd\u60a8\u5728\u5e02\u573a\u4e2d\u83b7\u5f97<a href=\"http:\/\/alicewonders.ws\/blog\/2018\/02\/23\/desafios-do-varejo-como-se-destacar-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\">\u7ade\u4e89\u4f18\u52bf<\/a>\u3002\u4e00\u8d77\u6765\u4e86\u89e3\u5176\u4e2d\u51e0\u79cd\u5427\uff1f\u8bf7\u7ee7\u7eed\u9605\u8bfb\u672c\u6587\uff01<\/p>\n<h2>1. \u4e0eCRM\u96c6\u6210<\/h2>\n<p>\u5b9e\u65bd\u5173\u7cfb\u8425\u9500\u4e2d\u5404\u79cd\u7cbe\u7ec6\u5316\u7b56\u7565\u7684\u4e3b\u8981\u5de5\u5177\uff0c\u662f\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u8f6f\u4ef6\uff08\u82f1\u6587\u4e3aCustomer Relationship Manager\uff0c\u7b80\u79f0CRM\uff09\u3002\u5176\u6838\u5fc3\u7406\u5ff5\u662f\u6536\u96c6\u5e76\u5229\u7528\u6d88\u8d39\u8005\u4e0e\u4f01\u4e1a\u6bcf\u4e00\u6b21\u4e92\u52a8\u7684\u8be6\u7ec6\u4fe1\u606f\u3002<\/p>\n<p>\u4ece\u5b8f\u89c2\u5c42\u9762\u770b\uff0c\u8fd9\u7c7b\u8f6f\u4ef6\u7528\u4e8e\u4ece\u4f01\u4e1a\u7684\u4efb\u4f55\u89e6\u70b9\u6536\u96c6\u6570\u636e\u3002\u8fd9\u4e9b\u5e94\u7528\u80fd\u591f\u8ffd\u8e2a\u6bcf\u4f4d\u5ba2\u6237\u5e26\u6765\u7684\u5229\u6da6\uff1b\u5728\u5ba2\u6237\u6d41\u5931\u4e4b\u524d\u53d1\u73b0\u5176\u4e0d\u6ee1\uff1b\u6216\u63d0\u5347\u67d0\u4e00\u7279\u5b9a\u4ea7\u54c1\u7684\u9500\u91cf\u3002<\/p>\n<h3>\u96c6\u6210\u7684\u4f18\u52bf<\/h3>\n<p>\u5177\u4f53\u800c\u8a00\uff0c\u4e0ePOS\u96c6\u6210\u7684CRM\u8f6f\u4ef6\u5177\u5907\u4ee5\u4e0b\u4f18\u52bf\uff1a<\/p>\n<ul>\n<li>\u5b9e\u73b0\u6574\u4e2a\u9500\u552e\u56e2\u961f\u7684\u81ea\u52a8\u5316\uff0c\u8ba9\u9500\u552e\u4eba\u5458\u80fd\u591f\u66f4\u7cbe\u51c6\u5730\u8ffd\u8e2a\u5ba2\u6237\u504f\u597d\uff1b<\/li>\n<li>\u4e0e\u547c\u53eb\u4e2d\u5fc3\u96c6\u6210\uff0c\u7528\u4e8e\u5efa\u7acb\u5ba2\u6237\u753b\u50cf\uff0c\u63d0\u4f9b\u8bdd\u672f\u811a\u672c\uff0c\u5e2e\u52a9\u9500\u552e\u4eba\u5458\u89e3\u7b54\u5ba2\u6237\u95ee\u9898\u6216\u63a8\u8350\u65b0\u7684\u8d2d\u4e70\uff1b<\/li>\n<li><a href=\"https:\/\/blog.solucoesindustriais.com.br\/marketing\/automacao-de-marketing-guia-como-aplicar-nas-industrias\/\">\u8425\u9500\u81ea\u52a8\u5316<\/a>\uff0c\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u5206\u6790\u5ba2\u6237\u7684\u8d2d\u4e70\u5386\u53f2\uff0c\u4ece\u800c\u7b56\u5212\u8425\u9500\u6d3b\u52a8\u5e76\u8861\u91cf\u6548\u679c\uff1b<\/li>\n<li>\u7f51\u7edc\u9500\u552e\uff0c\u7528\u4e8e\u7ba1\u7406\u4ea7\u54c1\u76ee\u5f55\u3001\u8d2d\u7269\u8f66\u548c\u4fe1\u7528\u5361\u652f\u4ed8\uff1b<\/li>\n<li>\u5728\u7ebf\u914d\u7f6e\u5668\uff0c\u5728\u5b9a\u5236\u4ea7\u54c1\u7684\u4e0b\u5355\u8fc7\u7a0b\u4e2d\u5168\u7a0b\u966a\u4f34\u5ba2\u6237\uff1b<\/li>\n<li>\u7f51\u7edc\u5206\u6790\u4e0e\u8425\u9500\uff0c\u7528\u4e8e\u8ffd\u8e2a\u8d2d\u7269\u8005\u7684\u7ebf\u4e0a\u6d3b\u52a8\uff0c\u5e76\u6839\u636e\u5176\u8fc7\u5f80\u884c\u4e3a\u63a8\u8350\u5546\u54c1\uff0c\u540c\u65f6\u8fd8\u80fd\u8ba9\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7b56\u7565\u66f4\u5177\u9488\u5bf9\u6027\u3001\u6548\u679c\u66f4\u4f73\u3002<\/li>\n<\/ul>\n<p>\u7531\u4e8e\u5bf9\u5ba2\u6237\u7684\u4e86\u89e3\u80fd\u591f\u5e26\u6765<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3244\" target=\"_blank\" rel=\"noopener\">\u667a\u80fd<\/a>\u4e14\u6709\u610f\u4e49\u7684\u4e92\u52a8\uff0c\u8fd9\u4e9b\u7a0b\u5e8f\u4e0d\u4ec5\u5bf9\u4f01\u4e1a\u5229\u6da6\u5177\u6709\u5f88\u5f3a\u7684\u4ef7\u503c\uff0c\u4e5f\u6709\u52a9\u4e8e\u5728\u53d7\u4f17\u5fc3\u4e2d\u6811\u7acb\u79ef\u6781\u7684\u5f62\u8c61\u3002<\/p>\n<h2>2. \u5b9e\u4f53\u7a7a\u95f4\u4e92\u52a8\u6570\u636e\u5206\u6790<\/h2>\n<p>\u5728\u6280\u672f\u5c42\u9762\uff0cPOS<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3253\" target=\"_blank\" rel=\"noopener\">\u8d8b\u52bf<\/a>\u5df2\u7ecf\u8fbe\u5230\u4e86\u76f8\u5f53\u9ad8\u7684\u7cbe\u51c6\u5ea6\u3002\u60a8\u542c\u8bf4\u8fc7\u5ba2\u6d41\u8ba1\u6570\u5668\u5417\uff1f\u636e\u4f30\u8ba1\uff0c\u90e8\u7f72\u8fd9\u9879\u6280\u672f\u540e\uff0c\u95e8\u5e97\u7684\u8f6c\u5316\u7387\u5728\u5b89\u88c5\u540e\u5373\u53ef\u63d0\u53471%\uff0c\u56e0\u4e3a\u9500\u552e\u56e2\u961f\u4f1a\u6839\u636e\u6536\u96c6\u5230\u7684\u6570\u636e\u53d8\u5f97\u66f4\u52a0\u654f\u9510\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u95e8\u5e97\u8fd8\u80fd\u79ef\u7d2f\u5bf9\u89c4\u5212\u81f3\u5173\u91cd\u8981\u7684\u5386\u53f2\u4fe1\u606f\u3002<a href=\"http:\/\/alicewonders.ws\/blog\/2018\/01\/22\/resultados-da-estrategia-digital-o-que-analisar-e-como-medir\/\" target=\"_blank\" rel=\"noopener\">\u8861\u91cf\u4fc3\u9500\u6d3b\u52a8\u7684\u5f71\u54cd<\/a>\u5c06\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\uff0c\u800c\u501f\u52a9\u673a\u5668\u5b66\u4e60\u7684\u529b\u91cf\uff0c\u5386\u53f2\u6570\u636e\u8fd8\u53ef\u4ee5\u7528\u4e8e\u8fdb\u884c\u9884\u6d4b\u6027\u5206\u6790\u3002<\/p>\n<p>\u800c\u667a\u80fdCRM\u8f6f\u4ef6\u5219\u80fd\u591f\u63cf\u7ed8\u987e\u5ba2\u5728\u5e97\u5185\u7684\u52a8\u7ebf\u3002\u4ec5\u6709\u5ba2\u6d41\u8ba1\u6570\u5668\u5df2\u7ecf\u4e0d\u591f\u4e86\u3002\u987e\u5ba2\u5728\u54ea\u4e9b\u5730\u65b9\u6ca1\u6709\u8fdb\u5e97\uff1f\u4ed6\u4eec\u901b\u4e86\u54ea\u4e9b\u533a\u57df\uff1f\u4ed6\u4eec\u82b1\u591a\u957f\u65f6\u95f4\u67e5\u770b\u9648\u5217\u7684\u5546\u54c1\uff1f\u54ea\u4e9b\u4ea7\u54c1\u6781\u5177\u5438\u5f15\u529b\uff1f\u95e8\u5e97\u7684\u8bbe\u8ba1\u5e03\u5c40\u662f\u5426\u5145\u5206\u5229\u7528\u4e86\u7a7a\u95f4\uff1f\u5e97\u5185\u662f\u5426\u6709\u5f88\u591a\u51b7\u533a\uff1f<\/p>\n<p>\u6240\u6709\u8fd9\u4e9b\u95ee\u9898\u90fd\u53ef\u4ee5\u501f\u52a9\u8fd9\u9879\u6280\u672f\u627e\u5230\u7b54\u6848\u3002\u89c6\u9891\u5206\u6790\u8fd8\u53ef\u4ee5\u4e0eWi-Fi\u7b49\u5176\u4ed6\u624b\u6bb5\u76f8\u7ed3\u5408\uff0c\u83b7\u53d6\u72ec\u4e00\u65e0\u4e8c\u7684\u6570\u636e\u3002\u5c06\u987e\u5ba2\u884c\u4e3a\u4e0e\u5546\u54c1\u6d41\u52a8\u7ed3\u5408\u8d77\u6765\uff0c\u80fd\u4e3a\u96f6\u552e\u5546\u5e26\u6765\u6d77\u91cf\u4fe1\u606f\u3002<\/p>\n<p>\u4e0e\u56de\u62a5\u76f8\u6bd4\uff0c\u83b7\u53d6\u8fd9\u4e9b\u91cd\u8981\u6570\u636e\u6240\u9700\u7684\u6295\u5165\u975e\u5e38\u4f4e\u3002\u5e02\u573a\u4e0a\u6709\u8bb8\u591aSaaS\uff08\u8f6f\u4ef6\u5373\u670d\u52a1\uff09\u6a21\u5f0f\u7684\u670d\u52a1\u5546\uff0c\u80fd\u591f\u4ee5\u6781\u4f4e\u7684\u6210\u672c\u8ba9\u60a8\u5728\u77ed\u65f6\u95f4\u5185\u6295\u5165\u4f7f\u7528\u3002<\/p>\n<h2>3. \u589e\u5f3a\u73b0\u5b9e<\/h2>\n<p>\u5728\u65b0\u5174\u7684POS\u8d8b\u52bf\u4e4b\u4e00\u4e2d\uff0c\u4e00\u5207\u90fd\u901a\u8fc7\u667a\u80fd\u4e92\u52a8\u7a7a\u95f4\u6765\u5b9e\u73b0\u3002\u8fd9\u662f<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3243\" target=\"_blank\" rel=\"noopener\">\u589e\u5f3a\u73b0\u5b9e<\/a>\u7684\u65f6\u4ee3\uff0c\u8d2d\u7269\u4f53\u9a8c\u548c\u8d2d\u7269\u884c\u4e3a\u4e5f\u56e0\u5168\u606f\u6280\u672f\u800c\u53d7\u5230\u5f71\u54cd\u3002<\/p>\n<p>\u589e\u5f3a\u73b0\u5b9e\u80fd\u591f\u5c06\u6570\u5b57\u5143\u7d20\u5b9e\u65f6\u53e0\u52a0\u5230\u7269\u7406\u73b0\u5b9e\u4e4b\u4e0a\u3002\u6570\u5b57\u5143\u7d20\uff0c\u5373\u8ba1\u7b97\u673a\u751f\u6210\u7684\u5404\u79cd\u5f62\u5f0f\u2014\u2014\u56fe\u50cf\u3001\u6587\u5b57\u3001\u52a8\u753b\u3001\u89c6\u9891\u30013D\u6a21\u578b\u2014\u2014\u51e1\u662f\u6211\u4eec\u80fd\u5728\u7f51\u7ad9\u4e0a\u770b\u5230\u7684\u5185\u5bb9\uff0c\u90fd\u53ef\u4ee5\u4e0e\u73b0\u5b9e\u4e2d\u7684\u7269\u4f53\u5173\u8054\u8d77\u6765\uff0c\u4ece\u800c\u5bf9\u5176\u8fdb\u884c\u201c\u589e\u5f3a\u201d\u3002<\/p>\n<p>\u5176\u57fa\u672c\u6d41\u7a0b\u5f88\u7b80\u5355\uff1a\u6211\u4eec\u5b89\u88c5\u4e00\u4e2a\u79fb\u52a8\u5e94\u7528\uff0c\u5b83\u901a\u8fc7\u8bbe\u5907\u7684\u6444\u50cf\u5934\u8bc6\u522b\u7269\u7406\u73b0\u5b9e\u4e2d\u7684\u7269\u4f53\uff0c\u968f\u540e\u5c06\u6570\u5b57\u5143\u7d20\u53e0\u52a0\u5230\u7269\u7406\u73b0\u5b9e\u4e4b\u4e0a\u3002<\/p>\n<p>\u6700\u6d41\u884c\u7684\u4f8b\u5b50\u4e4b\u4e00\u5c31\u662f\u8457\u540d\u7684\u6e38\u620fPok\u00e9mon Go\u3002\u5b83\u5c06\u6e38\u620f\u4e2d\u6240\u6709\u89d2\u8272\u7684\u5730\u7406\u5750\u6807\u8fdb\u884c\u5339\u914d\uff0c\u968f\u5373\u5c06\u5176\u53e0\u52a0\u5230\u6444\u50cf\u5934\u753b\u9762\u4e2d\u3002\u8fd9\u79cd\u53e0\u52a0\u8425\u9020\u51fa\u8ddd\u79bb\u611f\uff0c\u8ba9\u4eba\u4ea7\u751f\u90a3\u4e9b\u6570\u5b57\u751f\u7269\u771f\u5b9e\u5b58\u5728\u7684\u9519\u89c9\u3002<\/p>\n<p>POS\u4e2d\u7684\u4e00\u4e2a\u5e94\u7528\u793a\u4f8b\uff1a\u7528\u6237\u5c06\u624b\u673a\u6444\u50cf\u5934\u5bf9\u51c6\u8d85\u5e02\u8d27\u67b6\u4e0a\u7684\u4e00\u7f50\u9999\u80a0\uff0c\u65c1\u8fb9\u4fbf\u4f1a\u51fa\u73b0\u4e00\u4e2a\u6570\u5b57\u4fe1\u606f\u6846\u3002\u5176\u4e2d\u53ef\u4ee5\u5305\u542b\u8425\u517b\u4fe1\u606f\u3001\u9002\u5408\u6211\u4eec\u996e\u98df\u7684\u9999\u80a0\u98df\u7528\u91cf\uff0c\u751a\u81f3\u662f\u4e00\u4e2a\u8bb2\u89e3\u9999\u80a0\u751f\u4ea7\u8fc7\u7a0b\u7684\u6559\u80b2\u5c0f\u6e38\u620f\u3002<\/p>\n<h2>4. 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