{"id":3299,"date":"2018-12-11T08:23:59","date_gmt":"2018-12-11T11:23:59","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3299"},"modified":"2026-10-19T12:08:39","modified_gmt":"2026-10-19T15:08:39","slug":"competition-at-the-point-of-sale-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/12\/11\/competition-at-the-point-of-sale-zh\/","title":{"rendered":"\u4e86\u89e3\u5982\u4f55\u4ee5\u53ca\u4e3a\u4f55\u5728\u9500\u552e\u7ec8\u7aef\u5206\u6790\u7ade\u4e89\u5bf9\u624b"},"content":{"rendered":"<p>\u5f53\u6211\u4eec\u8c08\u5230\u5206\u6790\u7ec8\u7aef\u95e8\u5e97\u7684\u7ade\u4e89\u5bf9\u624b\u65f6\uff0c\u6307\u7684\u5e76\u4e0d\u4ec5\u4ec5\u662f\u80fd\u8ba9\u8fd9\u9879\u5de5\u4f5c\u53d8\u5f97\u66f4\u8f7b\u677e\u7684<a 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href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3161\">\u8d2d\u7269\u8005<\/a>\u7684\uff0c\u662f\u90a3\u4e2a\u5951\u5408\u5176\u5185\u5fc3\u6df1\u5904\u8bc9\u6c42\u7684\u72ec\u7279\u4ef7\u503c\u4e3b\u5f20\u3002<\/p>\n<h2>\u6295\u8d44\u5408\u9002\u7684\u6280\u672f<\/h2>\n<p>\u6211\u4eec\u7ecf\u5e38\u8c08\u5230\u8fd0\u7528<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3207\">\u7ec8\u7aef\u95e8\u5e97\u6280\u672f<\/a>\uff0c\u65e0\u8bba\u662f\u4e3a\u4e86\u7a81\u51fa\u4ea7\u54c1\u9648\u5217\u73af\u5883\uff0c\u8fd8\u662f\u4e3a\u4e86\u5206\u6790\u6d88\u8d39\u8005\u5982\u4f55\u4e0e\u7ec8\u7aef\u4e92\u52a8\u3002\u7136\u800c\uff0c\u5fc5\u987b\u5148\u6295\u5165\u7ade\u54c1\u5206\u6790\uff0c\u624d\u80fd\u51c6\u786e\u5224\u65ad\u54ea\u79cd\u6280\u672f\u6295\u8d44\u771f\u6b63\u9002\u5408\u60a8\u7684\u4e1a\u52a1\u3002<\/p>\n<p>\u53ef\u9009\u65b9\u6848\u6709\u5f88\u591a\uff0c\u5176\u4e2d\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3243\">\u589e\u5f3a\u73b0\u5b9e<\/a>\uff1b<\/li>\n<li>\u6295\u5f71\uff1b<\/li>\n<li>\u5e94\u7528\u7a0b\u5e8f\uff1b\u4ee5\u53ca<\/li>\n<li>\u7269\u8054\u7f51\u3002<\/li>\n<\/ul>\n<p>\u4f46\u5176\u4e2d\u54ea\u4e00\u79cd\u6700\u9002\u5408\u5438\u5f15\u4eba\u6d41\u5e76\u786e\u4fdd\u6210\u6548\uff1f\u901a\u8fc7\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u5728\u7ec8\u7aef\u95e8\u5e97\u7684\u6295\u5165\uff0c\u6211\u4eec\u53ef\u4ee5\u521d\u6b65\u4e86\u89e3\u54ea\u4e9b\u505a\u6cd5\u884c\u4e4b\u6709\u6548\u3001\u54ea\u4e9b\u60f3\u6cd5\u5e94\u5f53\u6452\u5f03\u3002\u800c\u8fd9\u4e9b\u4fe1\u606f\u8db3\u4ee5\u8ba9\u60a8\u7684\u9879\u76ee\u9886\u5148\u4e8e\u5176\u4ed6\u4eba\u3002<\/p>\n<h2>\u786e\u4fdd\u5e02\u573a\u60c5\u62a5<\/h2>\n<p><a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3244\">\u5e02\u573a\u60c5\u62a5<\/a>\u5c31\u662f\u4e86\u89e3\u5176\u4ed6\u4f01\u4e1a\u7684\u884c\u4e3a\uff0c\u4ee5\u53ca\u5982\u4f55\u505a\u51fa\u66f4\u597d\u7684\u8868\u73b0\u3002\u7136\u800c\uff0c\u5982\u679c\u6ca1\u6709\u7ec8\u7aef\u7ade\u54c1\u5206\u6790\uff0c\u5e02\u573a\u60c5\u62a5\u57fa\u672c\u4e0a\u65e0\u4ece\u5f00\u5c55\u3002\u6bd5\u7adf\uff0c\u4e3a\u4e86\u6210\u529f\u5f00\u5c55\u5e02\u573a\u60c5\u62a5\u5de5\u4f5c\uff0c\u6211\u4eec\u6240\u83b7\u53d6\u7684\u5173\u4e8e\u7ade\u4e89\u5bf9\u624b\u7684\u6240\u6709\u4fe1\u606f\uff0c\u90fd\u5fc5\u987b\u540c\u65f6\u5177\u5907\u76f8\u5173\u6027\u3001\u6e05\u6670\u6027\u548c\u53ef\u64cd\u4f5c\u6027\u3002<\/p>\n<p>\u8fd9\u610f\u5473\u7740\uff0c\u8981\u66f4\u597d\u5730\u5206\u6790\u4e00\u4e2a\u7ec8\u7aef\u95e8\u5e97\uff0c\u4ec5\u4ec5\u8ffd\u8e2a\u516c\u5f00\u6570\u636e\u662f\u4e0d\u591f\u7684\u3002\u5fc5\u987b\u6df1\u5165\u73b0\u573a\uff0c\u8c03\u67e5\u662f\u4ec0\u4e48\u4e3a\u4f01\u4e1a\u5e26\u6765\u4e86\u6700\u4f73\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u7ec8\u7aef\u7ade\u54c1\u5206\u6790\u80fd\u591f\u63d0\u4f9b\u5176\u4ed6\u4efb\u4f55\u7ade\u4e89\u5206\u6790\u90fd\u65e0\u6cd5\u5e26\u6765\u7684\u6d1e\u5bdf\u3002<\/p>\n<p>\u53ea\u6709\u7406\u89e3\u76ee\u6807\u53d7\u4f17\u5982\u4f55\u4e0e\u60a8\u7684\u54c1\u724c\u53ca\u5176\u4ed6\u54c1\u724c\u4e92\u52a8\uff0c\u60a8\u624d\u80fd\u5236\u5b9a\u51fa\u6709\u6548\u7684\u8ba1\u5212\uff0c\u5b9e\u73b0\u56de\u62a5\u6700\u5927\u5316\u3002\u56e0\u6b64\uff0c\u8fd9\u9879\u5de5\u4f5c\u5bf9\u4f01\u4e1a\u7684\u6210\u529f\u4e0d\u53ef\u6216\u7f3a\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u501f\u52a9 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