{"id":3263,"date":"2018-05-02T17:51:43","date_gmt":"2018-05-02T20:51:43","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3263"},"modified":"2026-10-19T12:08:46","modified_gmt":"2026-10-19T15:08:46","slug":"apps-to-measure-pos-campaign-results-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/05\/02\/apps-to-measure-pos-campaign-results-zh\/","title":{"rendered":"4\u6b3e\u5e2e\u52a9\u8861\u91cfPOS\u8425\u9500\u6d3b\u52a8\u6548\u679c\u7684\u5e94\u7528"},"content":{"rendered":"

\u65e0\u8bba\u8d35\u516c\u53f8\u8eab\u5904\u54ea\u4e2a\u96f6\u552e\u7ec6\u5206\u9886\u57df\uff0c\u60f3\u8981\u5b88\u4f4f\u81ea\u5df1\u7684\u5e02\u573a\u4efd\u989d\uff0c\u5f88\u53ef\u80fd\u90fd\u9700\u8981\u9762\u5bf9\u591a\u4e2a\u5b9e\u529b\u5f3a\u52b2\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u5bf9\u5427\uff1f<\/p>\n

\u6709\u4e00\u79cd\u7b56\u7565\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5b8c\u6210\u8fd9\u9879\u4efb\u52a1\uff0c\u90a3\u5c31\u662f\u6295\u8d44\u4e8e \u987e\u5ba2\u8d2d\u7269\u4f53\u9a8c<\/u><\/a>\u3002\u8fd9\u53ef\u4ee5\u901a\u8fc7\u9ad8\u6548\u7684\u901a\u8def\u8425\u9500\uff08trade marketing\uff09\u624b\u6bb5\uff0c\u4e0e\u7ecf\u9500\u5546\u5408\u4f5c\u5b9e\u73b0\u3002<\/p>\n

\u5728\u4eca\u5929\u7684\u6587\u7ae0\u4e2d\uff0c\u9664\u4e86\u4e86\u89e3\u7ec8\u7aef\u9500\u552e\u70b9\u6d3b\u52a8\u7684\u91cd\u8981\u6027\u4e4b\u5916\uff0c\u60a8\u8fd8\u5c06\u8ba4\u8bc6 4 \u6b3e\u80fd\u591f\u5e2e\u52a9\u8861\u91cf POS \u6d3b\u52a8\u6548\u679c\u7684\u5e94\u7528\u7a0b\u5e8f\u3002\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01<\/p>\n

\u4e3a\u4ec0\u4e48\u8981\u5f00\u5c55 POS \u6d3b\u52a8\uff1f<\/h2>\n

\u5373\u4fbf\u60a8\u7684\u4ea7\u54c1\u4e0e\u7ec8\u7aef\u6d88\u8d39\u8005\u4e4b\u95f4\u8fd8\u9694\u7740\u4e2d\u95f4\u5546\uff0c\u60a8\u7684\u54c1\u724c\u5728\u8fd9\u4e00\u5173\u952e\u65f6\u523b”\u5728\u573a”\u4f9d\u7136\u975e\u5e38\u91cd\u8981\u3002\u6bd5\u7adf\uff0c\u6ca1\u6709\u4eba\u6bd4\u60a8\u66f4\u5173\u5fc3\u81ea\u5bb6\u4ea7\u54c1\u7684\u9500\u91cf\u3002<\/p>\n

\u5c31\u8fde\u7ecf\u9500\u5546\u4e5f\u4e0d\u4f8b\u5916\u2014\u2014\u4ed6\u4eec\u540c\u65f6\u7ecf\u8425\u5176\u4ed6\u4ea7\u54c1\u548c\u54c1\u724c\uff0c\u56e0\u6b64\u5e76\u4e0d\u90a3\u4e48\u4f9d\u8d56\u60a8\u7684\u6210\u529f\u3002<\/p>\n

POS \u6d3b\u52a8\u6b63\u662f\u4e3a\u4e86\u586b\u8865\u8fd9\u4e00\u7a7a\u767d\u800c\u5b58\u5728\u7684\u3002\u501f\u52a9\u8fd9\u4e9b\u6d3b\u52a8\uff0c\u60a8\u7684\u54c1\u724c\u53ef\u4ee5\u52a0\u5f3a\u4e0e\u987e\u5ba2\u7684\u5173\u7cfb\uff0c\u4ece\u8d27\u67b6\u4e0a”\u53c8\u4e00\u4e2a\u9009\u62e9”\u8f6c\u53d8\u4e3a\u987e\u5ba2\u4fe1\u8d56\u7684\u4ea7\u54c1\u3002<\/p>\n

\u8bf7\u8bb0\u4f4f\uff0cPOS \u4e5f\u662f\u8d2d\u4e70\u51b3\u7b56\u7684\u6700\u540e\u4e00\u73af\uff0c\u56e0\u6b64\u5728\u60a8\u7684\u7b56\u7565\u4e2d\u7edd\u4e0d\u80fd\u5ffd\u89c6\u5b83\u3002<\/p>\n

\u6240\u4ee5\uff0c\u501f\u52a9\u9ad8\u6548\u7684\u901a\u8def\u8425\u9500\u65b9\u5f0f\u6765\u5f3a\u5316\u54c1\u724c\u3001\u62c9\u8fd1\u4e0e\u987e\u5ba2\u7684\u5173\u7cfb\uff0c\u4ece\u800c\u6700\u5927\u5316\u4ea7\u54c1\u9500\u91cf\uff0c\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002<\/p>\n

\u5982\u4f55\u8861\u91cf POS \u6d3b\u52a8\u7684\u6548\u679c\uff1f<\/h2>\n

\u65e2\u7136\u60a8\u5e0c\u671b\u901a\u8fc7\u5f3a\u5316\u54c1\u724c\u6765\u63d0\u5347\u9500\u91cf\uff0c\u90a3\u4e48\u8861\u91cf\u5176\u6210\u6548\u7684\u771f\u6b63\u6807\u51c6\u5c31\u4e0d\u5728\u4e8e\u9500\u91cf\u672c\u8eab\uff0c\u800c\u5728\u4e8e\u54c1\u724c\u89e6\u8fbe\u8303\u56f4\u7684\u6269\u5927\uff0c\u4ee5\u53ca\u4e0e\u7ec8\u7aef\u6d88\u8d39\u8005\u4e4b\u95f4\u4fe1\u4efb\u5173\u7cfb\u7684\u5efa\u7acb\u3002<\/p>\n

\u56e0\u6b64\uff0c\u8981\u8bc4\u4f30 POS \u6d3b\u52a8\u7684\u6548\u679c\uff0c\u5c31\u9700\u8981\u6536\u96c6\u66f4\u5168\u9762\u7684\u6570\u636e\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5546\u54c1\u7684\u603b\u9500\u552e\u6570\u91cf\u3002\u53ea\u6709\u8fd9\u6837\uff0c\u624d\u80fd\u771f\u6b63\u5f04\u6e05 \u8fd9\u4e9b\u7ed3\u679c\u610f\u5473\u7740\u4ec0\u4e48<\/u><\/a>\u3002<\/p>\n

\u7531\u4e8e\u642d\u5efa\u548c\u5206\u6790\u6570\u636e\u5e93\uff0c\u6ca1\u6709\u4ec0\u4e48\u6bd4\u8f6f\u4ef6\u66f4\u5f97\u529b\uff0c\u4e0b\u9762\u6211\u4eec\u5c06\u4ecb\u7ecd 4 \u6b3e\u53ef\u4ee5\u5e2e\u52a9\u60a8\u8861\u91cf POS \u6d3b\u52a8\u6548\u679c\u7684\u5e94\u7528\u7a0b\u5e8f\u3002\u4e00\u8d77\u6765\u770b\uff1a<\/p>\n

1. Collect<\/h3>\n

Collect<\/u><\/a> \u662f mobLee \u65d7\u4e0b\u4e13\u6ce8\u4e8e\u5728\u6d3b\u52a8\u4e2d\u5efa\u7acb\u6570\u636e\u5e93\u7684\u5e94\u7528\u4e4b\u4e00\u3002\u5b83\u7684\u4f5c\u7528\u662f\u4f5c\u4e3a\u53c2\u5c55\u5546\u7684\u5de5\u5177\uff0c\u4ee5\u667a\u80fd\u65b9\u5f0f\u6536\u96c6\u5ba2\u6237\u4fe1\u606f\u3002<\/p>\n

Collect \u53ef\u4ee5\u6c47\u603b\u56e2\u961f\u6536\u96c6\u5230\u7684\u8054\u7cfb\u4eba\uff0c\u8bc4\u4f30\u8fd9\u4e9b\u8054\u7cfb\u4eba\u7684\u8d28\u91cf\uff0c\u5e76\u76d1\u6d4b\u5404\u9879\u6570\u636e\uff0c\u4f8b\u5982\u6bcf\u4f4d\u5458\u5de5\u7684\u8d21\u732e\u3001\u6d3b\u52a8\u6bcf\u4e00\u5929\u4ea7\u751f\u7684\u6570\u636e\u91cf\uff0c\u4ee5\u53ca\u5176\u4ed6\u53c2\u5c55\u5546\u7684\u5e73\u5747\u8868\u73b0\u3002<\/p>\n

\u4e0e\u5176\u4f9d\u9760\u624b\u5199\u767b\u8bb0\u8868\uff0c\u4ee5\u6742\u4e71\u4f4e\u6548\u7684\u65b9\u5f0f\u6536\u96c6\u8fd9\u4e9b\u6570\u636e\uff0c\u4e0d\u5982\u7528\u8fd9\u6b3e\u5e94\u7528\u6c47\u96c6\u8d35\u516c\u53f8\u6d88\u8d39\u8005\u6700\u91cd\u8981\u7684\u4fe1\u606f\uff0c\u4ece\u800c\u66f4\u597d\u5730\u8bc4\u4f30\u53c2\u5c55\u6240\u53d6\u5f97\u7684\u6210\u679c\u3002<\/p>\n

\u5c31\u5c55\u4f1a\u800c\u8a00\uff0c\u8d35\u516c\u53f8\u7684\u9996\u8981\u76ee\u6807\u8fdc\u4e0d\u6b62\u63d0\u5347\u9500\u91cf\u3002\u5b9e\u9645\u4e0a\uff0c\u66f4\u91cd\u8981\u7684\u662f\u5728\u5e02\u573a\u4e2d\u5f70\u663e\u5b58\u5728\u611f\u3001\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u7684\u7b56\u7565\uff0c\u5c24\u5176\u662f\u63d0\u5347\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002<\/p>\n

\u4ece\u8fd9\u4e2a\u610f\u4e49\u4e0a\u8bf4\uff0c\u83b7\u5f97\u4e00\u4e2a\u4e0e\u8fd9\u4e9b\u5ba2\u6237\u4fdd\u6301\u8054\u7cfb\u7684\u6e20\u9053\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u4e00\u529f\u80fd\u6709\u52a9\u4e8e\u4e0e\u5ba2\u6237\u5efa\u7acb\u66f4\u7d27\u5bc6\u7684\u4e92\u52a8\u5173\u7cfb\uff0c\u4ece\u800c\u589e\u52a0\u5fe0\u4e8e\u60a8\u4e1a\u52a1\u7684\u6d88\u8d39\u8005\u6570\u91cf\u3002<\/p>\n

2. SigoTrade<\/h3>\n

Collect \u4e13\u6ce8\u4e8e\u6d3b\u52a8\u548c\u5c55\u4f1a\uff0c\u800c SigoTrade<\/u><\/a> \u5219\u9762\u5411\u96f6\u552e\u7684\u65e5\u5e38\u5de5\u4f5c\uff1a\u8ddf\u8e2a\u60a8\u7684\u4ea7\u54c1\u5728\u7ecf\u9500\u5546\u8d27\u67b6\u4e0a\u7684\u60c5\u51b5\u3002\u5b83\u662f\u60a8 POS \u4fc3\u9500\u5458\u7684\u5f97\u529b\u5de5\u5177\uff0c\u4e5f\u80fd\u8ba9\u60a8\u968f\u65f6\u638c\u63e1\u56e2\u961f\u7684\u5de5\u4f5c\u60c5\u51b5\u3002<\/p>\n

\u4fc3\u9500\u5458\u4f7f\u7528 SigoTrade \u6536\u96c6\u6bcf\u4e2a\u7ecf\u9500\u5546\u5904\u7684\u4ef7\u683c\u3001\u5e93\u5b58\u548c\u65ad\u8d27\u4fe1\u606f\u3002\u8fd9\u6837\uff0c\u6240\u6709\u6570\u636e\u90fd\u53ef\u4ee5\u5bfc\u51fa\u4e3a\u81ea\u5b9a\u4e49\u8868\u683c\uff0c\u4f9b\u60a8\u5b9e\u65f6\u67e5\u9605\uff0c\u5f53\u7136\u8fd8\u5305\u62ec\u60a8\u7684\u4ea7\u54c1\u5728\u6bcf\u4e2a POS \u7684\u7167\u7247\u3002<\/p>\n

\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u5728\u8fd9\u7c7b\u7ba1\u63a7\u4e2d\u4fdd\u6301\u654f\u6377\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u4e3a\u5e93\u5b58\u7ba1\u7406\u4e0d\u5584\u3001\u51fa\u73b0\u65ad\u8d27\uff0c\u5c31\u610f\u5473\u7740\u9519\u5931\u66f4\u591a\u9500\u552e\u673a\u4f1a\u2014\u2014\u96be\u602a\u8fd9\u4f1a\u6210\u4e3a \u96f6\u552e\u4e1a\u7684\u4e3b\u8981\u9519\u8bef<\/u><\/a>\u4e4b\u4e00\u3002<\/p>\n

\u60a8\u8fd8\u4f1a\u6536\u5230\u8bf8\u5982\u6bcf\u4f4d\u5458\u5de5\u7684\u4f4d\u7f6e\u4ee5\u53ca\u4e0a\u73ed\u3001\u4e0b\u73ed\u548c\u5348\u9910\u65f6\u95f4\u7b49\u4fe1\u606f\uff0c\u4ece\u800c\u53ef\u4ee5\u5bf9\u6bcf\u4f4d\u5458\u5de5\u8fdb\u884c\u5168\u9762\u8bc4\u4f30\u3002<\/p>\n

3. CompTrade<\/h3>\n

\u4e0e SigoTrade \u4e00\u6837\uff0c CompTrade<\/u><\/a> \u540c\u6837\u53ef\u4ee5\u76d1\u63a7\u9500\u552e\u7ec8\u7aef\u7684\u4fc3\u9500\u56e2\u961f\uff0c\u5e76\u6536\u96c6\u6d3b\u52a8\u6570\u636e\u3002<\/p>\n

\u6b64\u5916\uff0c\u5b83\u8fd8\u914d\u6709\u4e00\u652f\u6765\u81ea Compart \u7684\u5206\u6790\u5e08\u56e2\u961f\uff0c\u4f1a\u5c06\u6536\u96c6\u5230\u7684\u6570\u636e\u4e0e\u96f6\u552e\u5e02\u573a\u7684\u6210\u529f\u5b9e\u8df5\u8fdb\u884c\u5bf9\u6bd4\uff0c\u5e76\u636e\u6b64\u751f\u6210\u62a5\u544a\u3002<\/p>\n

CompTrade \u901a\u8fc7\u6570\u636e\u5206\u6790\u5f97\u51fa\u7684\u4fe1\u606f\uff0c\u5c06\u6210\u4e3a\u51b3\u7b56\u4ee5\u53ca\u8c03\u6574\u60a8\u4e1a\u52a1 \u8425\u9500\u7b56\u7565<\/u><\/a>\u7684\u4f9d\u636e\u3002<\/p>\n

4. Trade Force<\/h3>\n

Trade Force<\/u><\/a> \u7684\u529f\u80fd\u4e0e SigoTrade \u548c CompTrade \u7c7b\u4f3c\uff0c\u540c\u6837\u53ef\u4ee5\u5e2e\u52a9\u60a8\u8ddf\u8e2a\u901a\u8def\u8425\u9500\u4fc3\u9500\u56e2\u961f\u3002<\/p>\n

\u4e0e\u5176\u4ed6\u5e94\u7528\u76f8\u6bd4\uff0cTrade Force \u7684\u72ec\u7279\u4e4b\u5904\u5728\u4e8e\uff1a\u60a8\u53ef\u4ee5\u57fa\u4e8e\u5728 POS \u4e89\u53d6\u5230\u7684\u65b0\u9648\u5217\u4f4d\u7f6e\u548c\u7269\u6599\uff0c\u4e3a\u56e2\u961f\u5f00\u5c55\u6fc0\u52b1\u6d3b\u52a8\uff1b\u5b83\u8fd8\u80fd\u5e2e\u52a9\u76d1\u6d4b\u60a8\u4e1a\u52a1\u7684\u5e02\u573a\u4efd\u989d\uff0c\u5e76\u6bcf\u5929\u8ffd\u8e2a\u7ade\u4e89\u5bf9\u624b\u7684\u4fe1\u606f\u3002<\/p>\n

\u4ece\u8fd9\u4e9b\u5e94\u7528\u7684\u529f\u80fd\u6765\u770b\uff0c\u663e\u800c\u6613\u89c1\uff0c\u6570\u5b57\u6280\u672f\u80fd\u4e3a\u5e0c\u671b\u5728\u96f6\u552e\u4e1a\u4e2d\u521b\u65b0<\/a>\u7684\u4f01\u4e1a\u5e26\u6765\u5f88\u591a\u4ef7\u503c\u3002\u5728\u8fd9\u91cc\uff0c\u5e94\u7528\u7a0b\u5e8f\u7684\u4f5c\u7528\u4e3b\u8981\u5728\u4e8e\u5efa\u7acb\u9ad8\u6548\u7684\u6570\u636e\u5e93\uff0c\u7528\u4e8e\u76d1\u63a7\u60a8\u7684\u901a\u8def\u8425\u9500\u7b56\u7565\uff0c\u5e76\u8861\u91cf\u9500\u552e\u7ec8\u7aef\u6d3b\u52a8\u7684\u6548\u679c\u3002<\/p>\n

POS \u6b63\u5728\u6210\u4e3a\u5efa\u7acb\u5173\u7cfb\u548c\u521b\u9020\u4f53\u9a8c\u7684\u573a\u6240\u3002\u56e0\u6b64\uff0c\u65e2\u7136\u5b83\u4ecd\u662f\u8d2d\u4e70\u51b3\u7b56\u7684\u6700\u540e\u4e00\u73af\uff0c\u5b83\u4e5f\u5c31\u6210\u4e86\u63d0\u5347\u6d88\u8d39\u8005\u4e0e\u54c1\u724c\u4e92\u52a8\u7684\u7edd\u4f73\u573a\u6240\u3002<\/p>\n

\u5e0c\u671b\u4eca\u5929\u5206\u4eab\u7684\u901a\u8def\u8425\u9500\u5e94\u7528\u80fd\u5e2e\u52a9\u60a8\u66f4\u9ad8\u6548\u5730\u8861\u91cf POS \u6d3b\u52a8\u7684\u6548\u679c\uff01<\/p>\n

\u5982\u679c\u60a8\u60f3\u8fdb\u4e00\u6b65\u4e86\u89e3\u6570\u5b57\u6280\u672f\u5982\u4f55\u52a9\u529b\u96f6\u552e\uff0c\u8bf7\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5173\u6ce8\u6211\u4eec\uff0c\u4e0d\u9519\u8fc7\u6700\u65b0\u52a8\u6001\u3002\u6211\u4eec\u5728 Facebook<\/a>\u3001Instagram<\/a>\u3001LinkedIn<\/a> \u548c Twitter<\/a> \u7b49\u60a8\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"

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