{"id":3244,"date":"2018-03-21T09:42:21","date_gmt":"2018-03-21T12:42:21","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3244"},"modified":"2026-10-19T12:08:48","modified_gmt":"2026-10-19T15:08:48","slug":"importance-of-market-intelligence-in-retail-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/03\/21\/importance-of-market-intelligence-in-retail-zh\/","title":{"rendered":"\u5728\u96f6\u552e\u4e1a\u4e2d\u8fd0\u7528\u5e02\u573a\u60c5\u62a5\u7684\u91cd\u8981\u6027"},"content":{"rendered":"<p>\u5e02\u573a\u60c5\u62a5\u662f\u6307\u4e0e\u67d0\u4e00\u7279\u5b9a\u4e1a\u52a1\u6240\u5728\u884c\u4e1a\u76f8\u5173\u7684\u5168\u90e8\u4fe1\u606f\u3002\u5176\u4e2d\u5305\u62ec\u4f01\u4e1a\u7684\u5730\u7406\u4f4d\u7f6e\u3001\u6784\u6210\u5176\u6d88\u8d39\u7fa4\u4f53\u7684\u4eba\u53e3\u7edf\u8ba1\u7279\u5f81\uff0c\u4ee5\u53ca\u4e00\u5207\u6709\u52a9\u4e8e\u7406\u89e3\u4f01\u4e1a\u6240\u5904\u884c\u4e1a\u7684\u5173\u952e\u56e0\u7d20\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0c\u5e02\u573a\u60c5\u62a5\u8fd8\u53ef\u4ee5\u5305\u542b\u5176\u4ed6\u8981\u7d20\uff0c\u4f8b\u5982\u7ade\u4e89\u60c5\u62a5\u3002\u7ade\u4e89\u60c5\u62a5\u6307\u7684\u662f\u6709\u5173\u7ade\u4e89\u5bf9\u624b\u4f01\u4e1a\u7684\u6570\u636e\uff0c\u80fd\u591f\u5e2e\u52a9\u4f01\u4e1a\u53d6\u5f97\u66f4\u597d\u7684\u6210\u679c\u3002<\/p>\n<p>\u5728\u96f6\u552e\u4e1a\u4e2d\uff0c\u5e02\u573a\u60c5\u62a5\u662f\u5bf9\u9500\u552e\u5f71\u54cd\u6700\u5927\u7684\u56e0\u7d20\u4e4b\u4e00\u3002\u5728\u4eca\u5929\u7684\u6587\u7ae0\u4e2d\uff0c\u60a8\u5c06\u4e86\u89e3\u5b83\u7684\u91cd\u8981\u6027\u3001\u5b83\u80fd\u4e3a\u60a8\u7684\u4f01\u4e1a\u5e26\u6765\u4ec0\u4e48\uff0c\u4ee5\u53ca\u5982\u4f55\u5728\u65e5\u5e38\u5de5\u4f5c\u4e2d\u52a0\u4ee5\u5e94\u7528\u3002\u6b64\u5916\uff0c\u6211\u4eec\u8fd8\u5c06\u63a2\u8ba8\u54ea\u4e9b\u9886\u57df\u4ece\u5e02\u573a\u60c5\u62a5\u4e2d\u83b7\u76ca\u6700\u591a\uff0c\u4ee5\u53ca\u5b83\u7684\u4e3b\u8981\u4f18\u52bf\u3002\u795d\u60a8\u9605\u8bfb\u6109\u5feb\uff01<\/p>\n<h2>\u5e02\u573a\u60c5\u62a5\u4e3a\u4ec0\u4e48\u91cd\u8981\uff1f<\/h2>\n<p>\u5e02\u573a\u60c5\u62a5\u662f\u4efb\u4f55\u4f01\u4e1a\u53d6\u5f97\u6210\u529f\u7684\u5173\u952e\u3002\u5b83\u80fd\u5e2e\u52a9\u60a8\u7684\u56e2\u961f\uff1a<\/p>\n<ul>\n<li>\u59cb\u7ec8\u805a\u7126\u4e8e\u7ed3\u679c\uff1b<\/li>\n<li>\u4f7f\u4e1a\u52a1\u76ee\u6807\u4e0e\u6d88\u8d39\u8005\u671f\u671b\u4fdd\u6301\u4e00\u81f4\uff1b<\/li>\n<li>\u6536\u96c6\u76f8\u5173\u4fe1\u606f\uff0c\u8bc4\u4f30\u771f\u6b63\u80fd\u5e26\u6765\u826f\u597d\u6210\u6548\u7684\u56e0\u7d20\u3002<\/li>\n<\/ul>\n<p>\u4e5f\u5c31\u662f\u8bf4\uff0c\u5e02\u573a\u60c5\u62a5\u5982\u679c\u8fd0\u7528\u5f97\u5f53\uff0c\u5c31\u80fd\u5f62\u6210\u4e00\u4e2a\u826f\u6027\u5faa\u73af\uff1a\u6536\u96c6\u66f4\u4f18\u8d28\u7684\u6570\u636e\uff0c\u5e76\u5f15\u5bfc\u4f01\u4e1a\u628a\u63e1\u589e\u957f\u673a\u4f1a\u3002\u5b83\u8fd8\u6709\u52a9\u4e8e\u964d\u4f4e\u98ce\u9669\uff0c\u5e76\u6709\u6f5c\u529b\u6210\u4e3a\u5236\u5b9a\u7740\u773c\u672a\u6765\u3001\u5468\u5bc6\u5b8c\u5584\u7684\u5546\u4e1a\u8ba1\u5212\u7684\u6838\u5fc3\u8981\u7d20\u3002<\/p>\n<h2>\u5e02\u573a\u60c5\u62a5\u80fd\u4e3a\u4f01\u4e1a\u505a\u4e9b\u4ec0\u4e48\uff1f<\/h2>\n<p>\u5728\u5e02\u573a\u60c5\u62a5\u80fd\u4e3a\u4f01\u4e1a\u5e26\u6765\u7684\u8bf8\u591a\u4ef7\u503c\u4e2d\uff0c\u5c24\u5176\u503c\u5f97\u4e00\u63d0\u7684\u662f\u5b83\u80fd\u663e\u8457\u63d0\u5347<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3168\">\u8425\u9500<\/a>\u56e2\u961f\u7684\u80fd\u529b\u3002\u6bd5\u7adf\uff0c\u5e02\u573a\u60c5\u62a5\u7684\u5e94\u7528\u80fd\u591f\u63ed\u793a\u6709\u5173\u6d88\u8d39\u8005\u3001\u7ade\u4e89\u5bf9\u624b\u548c\u5546\u4e1a\u4f19\u4f34\u7684\u4fe1\u606f\uff0c\u5e76\u5c55\u73b0\u4ed6\u4eec\u4e4b\u95f4\u7684\u4e92\u52a8\u65b9\u5f0f\u3002\u501f\u52a9\u5408\u9002\u7684\u8f6f\u4ef6\uff0c\u8fd9\u53ef\u4ee5\u964d\u4f4e\u4f01\u4e1a\u7684\u63a8\u5e7f\u6210\u672c\uff0c\u5e26\u6765\u66f4\u597d\u7684\u6210\u679c\uff0c\u5e76\u5e2e\u52a9\u4f01\u4e1a\u5411\u65b0\u7684\u65b9\u5411\u62d3\u5c55\u3002<\/p>\n<p>\u4ece\u4e00\u5f00\u59cb\u5c31\u8ba9\u8be5\u9886\u57df\u7684\u4e13\u5bb6\u53c2\u4e0e\u8fdb\u6765\u975e\u5e38\u91cd\u8981\u3002\u4ed6\u4eec\u80fd\u5e2e\u52a9\u4f01\u4e1a\u5904\u7406\u6570\u636e\u5e76\u5f00\u53d1\u9ad8\u6027\u80fd\u7b97\u6cd5\u3002\u5982\u679c\u5b8c\u5168\u4ea4\u7531\u5185\u90e8\u56e2\u961f\u8d1f\u8d23\uff0c\u5e02\u573a\u60c5\u62a5\u7684\u5e94\u7528\u6210\u679c\u53ef\u80fd\u9700\u8981\u8f83\u957f\u65f6\u95f4\u624d\u80fd\u663e\u73b0\u3002<\/p>\n<p>\u4e00\u4e2a\u53ef\u9884\u671f\u7684\u56de\u62a5\u662f\u53d1\u73b0\u65b0\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u4e3a\u4f01\u4e1a\u6240\u5728\u9886\u57df\u627e\u5230\u5176\u4ed6\u6f5c\u5728\u5ba2\u6237\u3002\u8fd9\u6709\u52a9\u4e8e\u4f01\u4e1a\uff1a<\/p>\n<ul>\n<li>\u6269\u5927\u5ba2\u6237\u7fa4\uff1b<\/li>\n<li>\u964d\u4f4e\u5e7f\u544a\u548c\u8425\u9500\u6210\u672c\uff1b<\/li>\n<li>\u786e\u5b9a\u5728\u63a8\u5e7f\u4e0a\u6295\u5165\u591a\u5c11\u3001\u5982\u4f55\u6295\u5165\u3002<\/li>\n<\/ul>\n<p>\u5e02\u573a\u60c5\u62a5\u5bf9\u4e8e\u4f01\u4e1a\u9884\u5224\u81ea\u8eab\u5728\u5e02\u573a\u4e2d\u5c06\u9762\u4e34\u7684\u7ade\u4e89\u7a0b\u5ea6\u540c\u6837\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u6837\uff0c\u4f01\u4e1a\u5c31\u80fd\u501f\u9274\u6210\u529f\u7ecf\u9a8c\u3001\u89c4\u907f\u5931\u8d25\u3002\u5b83\u6240\u63d0\u4f9b\u7684\u6d1e\u5bdf\u8db3\u4ee5\u8ba9\u4f01\u4e1a\u66f4\u9ad8\u6548\u5730\u4e89\u593a\u5e7f\u544a\u8d44\u6e90\uff0c\u800c\u4e0d\u5fc5\u6bcf\u6b21\u8425\u9500\u6d3b\u52a8\u90fd\u4ece\u96f6\u5f00\u59cb\u3002<\/p>\n<p>\u6700\u540e\uff0c\u5b83\u8fd8\u6709\u52a9\u4e8e\u63d0\u9ad8\u8425\u9500\u6d3b\u52a8\u7684<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3173\">ROI<\/a>\u3002\u5145\u5206\u5229\u7528\u8fd9\u4e9b\u6d1e\u5bdf\uff0c\u4f01\u4e1a\u5c31\u66f4\u5bb9\u6613\u5728\u7ade\u4e89\u4e2d\u80dc\u51fa\u3002<\/p>\n<h2>\u5982\u4f55\u5728\u65e5\u5e38\u5de5\u4f5c\u4e2d\u5e94\u7528\u5e02\u573a\u60c5\u62a5\uff1f<\/h2>\n<p>\u8981\u5728\u96f6\u552e\u9500\u552e\u4e2d\u53d6\u5f97\u6700\u4f73\u6210\u679c\uff0c\u5c31\u9700\u8981\u5c06\u5e02\u573a\u60c5\u62a5\u7eb3\u5165\u5ba2\u6237\u5f00\u53d1\u5de5\u4f5c\u4e2d\u3002\u8fd9\u6b63\u662f <a href=\"https:\/\/www.m-brain.com\/insights\/market-intelligence\/mi-for-marketing-sales\/how-to-use-market-intelligence-for-better-results-in-sales-leads-prospecting\/\">MarketingSherpa<\/a> \u53d1\u5e03\u7684\u300a\u8425\u9500\u57fa\u51c6\u62a5\u544a\u300b\uff08Marketing Benchmark Report\uff09\u6240\u6307\u51fa\u7684\u3002<\/p>\n<p>\u6bcf\u5341\u5bb6\u4f01\u4e1a\u4e2d\u5c31\u6709\u4e03\u5bb6\u8868\u793a\uff0c\u83b7\u53d6\u4f18\u8d28\u6f5c\u5728\u5ba2\u6237\u975e\u5e38\u56f0\u96be\u3002\u6709\u7b56\u7565\u5730\u786e\u5b9a\u76ee\u6807\u3001\u8fdb\u884c\u7cbe\u51c6\u5b9a\u4f4d\uff0c\u5e76\u5145\u5206\u5229\u7528\u5e02\u573a\u8c03\u7814\u6240\u83b7\u5f97\u7684\u4fe1\u606f\uff0c\u662f<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3188\">\u63d0\u5347\u9500\u91cf<\/a>\u7684\u5173\u952e\u3002<\/p>\n<p>\u5e02\u573a\u60c5\u62a5\u7684\u4e00\u4e9b\u5e94\u7528\u793a\u4f8b\u5305\u62ec\uff1a<\/p>\n<h3>\u5236\u4f5c\u8425\u9500\u62a5\u544a<\/h3>\n<p>\u8425\u9500\u62a5\u544a\u80fd\u5e2e\u52a9\u5404\u79cd\u89c4\u6a21\u7684\u4f01\u4e1a\u6309\u7ec6\u5206\u5e02\u573a\u786e\u5b9a\u6210\u679c\uff0c\u65e2\u4f18\u5316\u83b7\u5ba2\u4e3e\u63aa\uff0c\u4e5f\u4f18\u5316\u95e8\u5e97\u5e03\u5c40\u548c<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3207\">POS<\/a>\u7684\u6253\u9020\u3002<\/p>\n<h3>\u751f\u6210\u7ade\u4e89\u4fe1\u606f<\/h3>\n<p>\u7ade\u4e89\u4fe1\u606f\u6709\u52a9\u4e8e\u51b3\u7b56\uff0c\u5e2e\u52a9\u4f01\u4e1a\u51c6\u786e\u4e86\u89e3\u5e94\u8be5\u5f00\u53d1\u54ea\u4e9b\u5ba2\u6237\u3002<\/p>\n<h3>\u5efa\u8bbe\u5185\u90e8\u6570\u636e\u5e93<\/h3>\n<p>\u5e02\u573a\u60c5\u62a5\u6709\u52a9\u4e8e\u5efa\u8bbe\u80fd\u591f\u6539\u5584\u6d88\u8d39\u8005\u670d\u52a1\u7684\u6570\u636e\u5e93\uff0c\u5e76<a href=\"http:\/\/alicewonders.ws\/blog\/2018\/01\/22\/resultados-da-estrategia-digital-o-que-analisar-e-como-medir\/\">\u63a8\u52a8\u5185\u5bb9\u8425\u9500\u7b49\u7b56\u7565<\/a>\u7684\u5b9e\u65bd\u3002<\/p>\n<h2>\u54ea\u4e9b\u9886\u57df\u6700\u5e38\u4f7f\u7528\u5e02\u573a\u60c5\u62a5\uff1f<\/h2>\n<p>\u6700\u5e38\u4f7f\u7528\u5e02\u573a\u60c5\u62a5\u7684\u4e1a\u52a1\u9886\u57df\u662f\u8425\u9500\u90e8\u95e8\u548c\u9500\u552e\u90e8\u95e8\u3002\u5c3d\u7ba1\u9ad8\u7ba1\u5728\u51b3\u7b56\u65f6\u4e5f\u80fd\u4ece\u4e2d\u53d7\u76ca\uff0c\u4f46\u771f\u6b63\u5728\u4f01\u4e1a\u65e5\u5e38\u8fd0\u8425\u4e2d\u53d1\u6325\u4f5c\u7528\u7684\uff0c\u662f\u5c06\u539f\u59cb\u6570\u636e\u8f6c\u5316\u4e3a\u4fe1\u606f\u3002\u8d1f\u8d23\u4f01\u4e1a\u63a8\u5e7f\u548c\u5ba2\u6237\u83b7\u53d6\u7684\u56e2\u961f\uff0c\u624d\u662f\u8fd9\u4e00\u6539\u8fdb\u7684\u6700\u5927\u53d7\u76ca\u8005\u3002<\/p>\n<p>\u5e93\u5b58\u548c\u7269\u6d41\u7b49\u5176\u4ed6\u90e8\u95e8\u4e5f\u80fd\u4ece\u5e02\u573a\u60c5\u62a5\u4e2d\u83b7\u5f97\u826f\u597d\u56de\u62a5\u3002\u501f\u52a9\u5e02\u573a\u60c5\u62a5\uff0c\u8fd9\u4e24\u4e2a\u90e8\u95e8\u90fd\u80fd\u9884\u6d4b\u9700\u6c42\u5e76\u63d0\u524d\u505a\u597d\u51c6\u5907\u3002<\/p>\n<h2>\u5e02\u573a\u60c5\u62a5\u6709\u54ea\u4e9b\u597d\u5904\uff1f<\/h2>\n<p>\u5e02\u573a\u60c5\u62a5\u6709\u52a9\u4e8e\u4f01\u4e1a\u66f4\u8f7b\u677e\u5730\u53d6\u5f97\u826f\u597d\u6210\u679c\u3002\u4e0d\u8fc7\uff0c\u6709\u4e9b\u597d\u5904\u5bf9\u4e8e\u4f01\u4e1a\u51b3\u5b9a\u662f\u5426\u6295\u8d44\u5e02\u573a\u60c5\u62a5\u5c24\u4e3a\u91cd\u8981\u3002<\/p>\n<h3>1. \u5ba2\u6237\u7559\u5b58<\/h3>\n<p>\u6240\u6709\u4f01\u4e1a\u90fd\u5728\u52aa\u529b\u4e89\u53d6\u6d88\u8d39\u8005\uff0c\u4ece\u5ba2\u6237\u5f00\u53d1\u4e00\u76f4\u5230\u7b7e\u8ba2\u5408\u540c\u3002\u56e0\u6b64\uff0c\u5236\u5b9a\u63aa\u65bd\u5c3d\u53ef\u80fd\u957f\u4e45\u5730\u7559\u4f4f\u4ed6\u4eec\uff0c\u518d\u81ea\u7136\u4e0d\u8fc7\u4e86\u3002<\/p>\n<p>\u5ba2\u6237\u5fe0\u8bda\u5ea6\u5efa\u8bbe\u80fd\u4ece\u5e02\u573a\u60c5\u62a5\u4e2d\u83b7\u76ca\uff0c\u56e0\u4e3a\u5b83\u80fd\u8ba9\u4f01\u4e1a\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u3002\u8fd9\u4e9b\u4fe1\u606f\u6709\u52a9\u4e8e\u9884\u6d4b\u5e76\u9632\u6b62\u5ba2\u6237\u6d41\u5931\u3002<\/p>\n<h3>2. \u83b7\u53d6\u4f18\u8d28\u6f5c\u5728\u5ba2\u6237<\/h3>\n<p>\u5bf9\u4e8e\u4e00\u5bb6\u5546\u5bb6\u800c\u8a00\uff0c\u6ca1\u6709\u4ec0\u4e48\u6bd4\u6f5c\u5728\u5ba2\u6237\u66f4\u91cd\u8981\u3002\u800c\u4e14\uff0c\u6f5c\u5728\u5ba2\u6237\u7684\u8d28\u91cf\u8d8a\u9ad8\u8d8a\u597d\u3002\u56e0\u6b64\uff0c\u6295\u8d44\u5e02\u573a\u60c5\u62a5\u662f\u660e\u667a\u4e4b\u9009\u3002\u5b83\u80fd\u5e2e\u52a9\u60a8\u7684\u9500\u552e\u56e2\u961f\u8bc6\u522b\u5ba2\u6237\u7fa4\u4e2d\u6700\u4f18\u8d28\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u4ece\u800c\u66f4\u597d\u5730\u5f00\u5c55\u5de5\u4f5c\uff0c\u4f18\u5148\u8ddf\u8fdb\u5408\u9002\u7684\u4eba\u7fa4\u3002<\/p>\n<h3>3. \u4e86\u89e3\u6d88\u8d39\u8005\u753b\u50cf<\/h3>\n<p>\u5e02\u573a\u60c5\u62a5\u5e26\u6765\u663e\u8457\u6536\u76ca\u7684\u53e6\u4e00\u4e2a\u65b9\u9762\uff0c\u662f\u5bf9\u6f5c\u5728\u5ba2\u6237<a 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