{"id":3236,"date":"2018-02-28T11:20:12","date_gmt":"2018-02-28T14:20:12","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3236"},"modified":"2026-10-19T12:08:50","modified_gmt":"2026-10-19T15:08:50","slug":"how-to-use-sensory-marketing-retail-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/02\/28\/how-to-use-sensory-marketing-retail-zh\/","title":{"rendered":"\u4e86\u89e3\u5982\u4f55\u5728\u96f6\u552e\u4e2d\u8fd0\u7528\u611f\u5b98\u8425\u9500"},"content":{"rendered":"<p>\u5173\u4e8e\u5438\u5f15\u6d88\u8d39\u8005\u6ce8\u610f\u529b\u7684\u6700\u4f73\u7b56\u7565\uff0c\u6709\u8bb8\u591a\u79cd\u7406\u8bba\u3002\u800c\u5176\u4e2d\u6709\u4e00\u79cd\u683c\u5916\u5f15\u4eba\u6ce8\u76ee\u2014\u2014\u6211\u4eec\u8bf4\u7684\u5c31\u662f\u611f\u5b98\u8425\u9500\u3002\u8fd9\u662f\u54c1\u724c\u7528\u6765\u8c03\u52a8\u6d88\u8d39\u8005\u6240\u6709\u611f\u5b98\u3001\u63d0\u4f9b\u66f4\u597d<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3180\" target=\"_blank\" 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\u7684\u95e8\u5e97\uff0c\u5e76\u6ce8\u610f\u5230\u5e97\u5185\u90a3\u80a1\u6807\u5fd7\u6027\u7684\u9999\u6c14\uff1b\u751a\u81f3\u542c\u5230\u8fc7\u5e97\u5185\u7535\u53f0\u64ad\u653e\u7684\u97f3\u4e50\uff0c\u5e76\u53d1\u73b0\u8fd9\u4e9b\u95e8\u5e97\u7684\u9648\u8bbe\u660e\u663e\u547c\u5e94\u4e86\u5176\u978b\u5c65\u6240\u4f7f\u7528\u7684\u6750\u8d28\u3002<\/p>\n<p>\u8fd9\u4e00\u5207\u90fd\u662f\u611f\u5b98\u8425\u9500\u5728\u53d1\u6325\u4f5c\u7528\u3002\u5b83\u7684\u7406\u5ff5\u662f\uff0c\u4e0d\u53ea\u4f9d\u9760\u4f20\u7edf\u7684\u89c6\u89c9\u548c\u542c\u89c9\u7b56\u7565\u6765\u5438\u5f15\u6d88\u8d39\u8005\uff0c\u800c\u662f\u8bc9\u8bf8\u4e94\u79cd\u611f\u5b98\uff0c\u76ee\u7684\u662f\u5728<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3184\" target=\"_blank\" 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href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3188\" target=\"_blank\" rel=\"noopener\">\u63d0\u5347\u9500\u91cf<\/a>\u7684\u9014\u5f84\u3002<\/p>\n<p>\u539f\u56e0\u5f88\u5bb9\u6613\u7406\u89e3\u3002\u6211\u4eec\u7684\u8eab\u4f53\u4f1a\u5bf9\u65e5\u5e38\u4f53\u9a8c\u5230\u7684\u5404\u79cd\u611f\u53d7\u4f5c\u51fa\u4e0d\u540c\u7684\u53cd\u5e94\uff0c\u5e76\u5728\u6f5c\u610f\u8bc6\u4e2d\u5c06\u67d0\u4e9b\u4fe1\u606f\u89c6\u4e3a\u54c1\u724c\u503c\u5f97\u4fe1\u8d56\u6216\u5bcc\u6709\u521b\u65b0\u7cbe\u795e\u7684\u6807\u5fd7\u3002<\/p>\n<p>\u60f3\u60f3 Apple \u7684\u5305\u88c5\u3002\u6bcf\u4e2a\u5305\u88c5\u90fd\u4e0e\u4ea7\u54c1\u4e25\u4e1d\u5408\u7f1d\uff0c\u8fd9\u6b63\u662f\u8be5\u516c\u53f8\u7528\u6765\u5411\u6211\u4eec\u4f20\u8fbe&#8221;\u6bcf\u4ef6\u4ea7\u54c1\u90fd\u7ecf\u8fc7\u7cbe\u96d5\u7ec6\u7422&#8221;\u7684\u611f\u5b98\u624b\u6bb5\u4e4b\u4e00\u3002\u5982\u679c iPhone \u6216 Macbook \u88c5\u5728\u7528\u6599\u4f4e\u52a3\u7684\u76d2\u5b50\u91cc\uff0c\u6216\u8005\u5728\u8fd0\u8f93\u9014\u4e2d\u4f1a\u5728\u76d2\u5185\u6ed1\u52a8\uff0c\u60a8\u5bf9\u5b83\u4eec\u7684\u5370\u8c61\u4e00\u5b9a\u4f1a\u5dee\u5f88\u591a\u3002<\/p>\n<p>\u5f53\u4e00\u4e2a\u54c1\u724c\u9009\u62e9\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u591a\u79cd\u611f\u5b98\u4f53\u9a8c\u65f6\uff0c\u5b83\u5c31\u6709\u4e86\u8bb2\u8ff0\u6545\u4e8b\u7684\u7a7a\u95f4\uff0c\u4e5f\u62e5\u6709\u4e86\u66f4\u542b\u84c4\u7684\u65b9\u5f0f\u6765\u4f20\u8fbe\u5e0c\u671b\u8d4b\u4e88\u4ea7\u54c1\u7684\u7279\u8d28\u3002\u5982\u6b64\u4e00\u6765\uff0c\u5b83\u4fbf\u80fd\u5728\u60c5\u611f\u4e0a\u8d62\u5f97\u6211\u4eec\u7684\u597d\u611f\u3002<\/p>\n<p>\u6b63\u56e0\u5982\u6b64\uff0c\u5173\u6ce8<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3196\" target=\"_blank\" rel=\"noopener\">\u96f6\u552e\u8425\u9500<\/a>\u4e2d\u7684\u611f\u5b98\u5c42\u9762\uff0c\u5c06\u5bf9\u60a8\u5927\u6709\u88e8\u76ca\u3002<\/p>\n<h2>\u611f\u5b98\u8425\u9500\u7684\u91cd\u8981\u6027<\/h2>\n<p>\u4e00\u9879<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3168\" target=\"_blank\" rel=\"noopener\">\u8425\u9500\u7b56\u7565<\/a>\u5fc5\u987b\u80fd\u4e3a\u4f01\u4e1a\u521b\u9020\u4ef7\u503c\uff0c\u624d\u4f1a\u88ab\u91c7\u7528\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u9700\u8981\u5411\u60a8\u8bc1\u660e\uff0c\u611f\u5b98\u8425\u9500\u5728\u4fc3\u6210\u8f6c\u5316\u65b9\u9762\u5341\u5206\u91cd\u8981\u3002<\/p>\n<p>\u6211\u4eec\u53ef\u4ee5\u4ece\u4e09\u70b9\u6765\u8bf4\u660e\uff1a\u54c1\u724c\u4f53\u9a8c\u5bf9\u6d88\u8d39\u8005\u800c\u8a00\u6bd4\u54c1\u724c\u4f20\u64ad\u66f4\u91cd\u8981\uff1b\u611f\u5b98\u80fd\u6bd4\u8bed\u8a00\u5efa\u7acb\u66f4\u5f3a\u7684\u60c5\u611f\u8fde\u63a5\uff1b\u4ee5\u53ca\uff0c\u5411\u6d88\u8d39\u8005\u5c55\u793a\u67d0\u6837\u4e1c\u897f\uff0c\u6bd4\u5355\u7eaf\u8bf4\u670d\u4ed6\u4eec\u8981\u5bb9\u6613\u5f97\u591a\u3002<\/p>\n<p>\u4e0b\u9762\u6211\u4eec\u7b80\u8981\u5730\u9010\u4e00\u8bf4\u660e\u3002\u7b2c\u4e00\u70b9\u5728 Nigel Hollis \u7684\u8457\u4f5c\u300aThe Meaningful Brand\u300b\u4e2d\u6709\u6240\u9610\u8ff0\u3002\u4f5c\u8005\u5728\u4e66\u4e2d\u6307\u51fa\uff0c\u6211\u4eec\u4e0e\u54c1\u724c\u4e92\u52a8\u65f6\u83b7\u5f97\u7684<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3161\" target=\"_blank\" rel=\"noopener\">\u4f53\u9a8c<\/a>\uff0c\u51b3\u5b9a\u4e86\u6211\u4eec\u65e5\u540e\u5bf9\u5b83\u4ea7\u751f\u7684\u6240\u6709\u8054\u60f3\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u5f53\u6211\u4eec\u901a\u8fc7\u4f53\u9a8c\u8bc1\u5b9e\u6216\u5426\u5b9a\u67d0\u79cd\u5370\u8c61\u65f6\uff0c\u5c31\u4e00\u52b3\u6c38\u9038\u5730\u786e\u5b9a\u4e86\u4e00\u5bb6\u4f01\u4e1a\u7684\u771f\u5b9e\u9762\u8c8c\u3002<\/p>\n<p>\u6240\u4ee5\uff0c\u5982\u679c\u60a8\u7684\u4f01\u4e1a\u81ea\u79f0\u65f6\u5c1a\u73b0\u4ee3\uff0c\u4f46\u6240\u6709\u4ea7\u54c1\u7684\u5305\u88c5\u90fd\u65e0\u6cd5\u4f53\u73b0\u8fd9\u4e00\u70b9\uff0c\u6d88\u8d39\u8005\u5c31\u4f1a\u89c9\u5f97\u81ea\u5df1\u542c\u5230\u4e86\u8c0e\u8a00\uff0c\u8fdb\u800c\u964d\u4f4e\u5bf9\u60a8\u4f01\u4e1a\u7684\u4fe1\u4efb\u3002\u65e0\u8bba\u4e00\u6761\u4fe1\u606f\u91cd\u590d\u591a\u5c11\u904d\u2014\u2014\u5982\u679c\u4e0d\u5728\u5176\u4ed6\u4e92\u52a8\u573a\u666f\u4e2d\u4f20\u9012\u5b83\uff0c\u60a8\u7684\u54c1\u724c\u5c31\u53ef\u80fd\u8ba9\u8fd9\u6761\u4fe1\u606f\u5b8c\u5168\u5931\u53bb\u610f\u4e49\u3002<\/p>\n<p>\u7b2c\u4e8c\u70b9\u5173\u6ce8\u7684\u662f\u611f\u5b98\u5728\u6211\u4eec\u4e0e\u5916\u754c\u4e92\u52a8\u4e2d\u7684\u91cd\u8981\u6027\u3002\u6bd5\u7adf\uff0c\u6211\u4eec\u65e0\u65f6\u65e0\u523b\u4e0d\u53d7\u611f\u5b98\u7684\u5f15\u5bfc\uff0c\u6709\u65f6\u751a\u81f3\u4f1a\u88ab\u5b83\u4eec\u6b3a\u9a97\u3002\u9b54\u672f\u548c\u89c6\u9519\u89c9\u6b63\u662f\u56e0\u6b64\u800c\u5b58\u5728\u7684\u3002<\/p>\n<p>\u540e\u4e24\u8005\u4e4b\u6240\u4ee5\u594f\u6548\uff0c\u539f\u56e0\u975e\u5e38\u7b80\u5355\uff1a\u6211\u4eec\u5728\u60c5\u611f\u4e0a\u4e0e\u611f\u5b98\u4f20\u9012\u7ed9\u6211\u4eec\u7684\u4fe1\u606f\u7d27\u5bc6\u76f8\u8fde\u3002\u56e0\u6b64\uff0c\u5982\u679c\u6211\u4eec\u6ca1\u6709\u4eb2\u773c\u770b\u5230\u67d0\u4ef6\u4e8b\u53d1\u751f\uff0c\u90a3\u4e48\u5f53\u542c\u5230\u522b\u4eba\u8bb2\u8ff0\u540c\u6837\u7684\u4e8b\u60c5\u65f6\uff0c\u6211\u4eec\u5f88\u53ef\u80fd\u4e00\u5f00\u59cb\u5e76\u4e0d\u4f1a\u76f8\u4fe1\u3002<\/p>\n<p>\u6211\u4eec\u4f53\u9a8c\u5230\u7684\u5927\u591a\u6570\u611f\u53d7\uff0c\u90fd\u662f\u5728\u610f\u8bc6\u4e0d\u4ecb\u5165\u7684\u60c5\u51b5\u4e0b\u88ab\u5904\u7406\u7684\u3002\u8fd9\u610f\u5473\u7740\u6211\u4eec\u4f1a\u628a\u6c14\u5473\u4e0e\u4eba\u8054\u7cfb\u5728\u4e00\u8d77\uff0c\u628a\u6e29\u5ea6\u4e0e\u8bb0\u5fc6\u8054\u7cfb\u5728\u4e00\u8d77\u3002\u5f53\u60a8\u7684\u54c1\u724c\u80fd\u591f\u5145\u5206\u8c03\u52a8\u4e94\u79cd\u611f\u5b98\u65f6\uff0c\u5c31\u80fd\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u8d77\u7262\u4e0d\u53ef\u7834\u7684\u7ebd\u5e26\u3002<\/p>\n<p>\u6700\u540e\uff0c\u6211\u4eec\u9700\u8981\u501f\u52a9\u611f\u5b98\u6765\u6784\u5efa\u9690\u55bb\uff0c\u624d\u80fd\u8ba9\u54c1\u724c\u4ef7\u503c\u5f97\u5230\u9ad8\u6548\u4f20\u8fbe\u3002\u56de\u60f3\u4e00\u4e0b\u524d\u6587\u63d0\u5230\u7684 Apple 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href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3165\" target=\"_blank\" rel=\"noopener\">\u96f6\u552e\u521b\u65b0<\/a>\uff0c\u4e5f\u4e0d\u662f\u60a8\u95fb\u6240\u672a\u95fb\u7684\u6982\u5ff5\u3002\u6211\u4eec\u90fd\u77e5\u9053\uff0c\u4e0e\u54c1\u724c\u4e92\u52a8\u65f6\u83b7\u5f97\u7684\u6d88\u8d39\u4f53\u9a8c\u8d8a\u597d\uff0c\u6211\u4eec\u60f3\u8981\u518d\u6b21\u4f53\u9a8c\u7684\u53ef\u80fd\u6027\u5c31\u8d8a\u5927\u3002<\/p>\n<p>\u8fd9\u4e00\u6307\u5bfc\u6211\u4eec\u5f00\u5c55\u5ba2\u6237\u5fe0\u8bda\u5ea6\u5de5\u4f5c\u7684\u539f\u5219\uff0c\u540c\u6837\u662f\u611f\u5b98\u8425\u9500\u7684\u652f\u67f1\u4e4b\u4e00\u3002\u6bd5\u7adf\uff0c\u4f53\u9a8c\u5c31\u662f\u6211\u4eec\u5728\u7ecf\u5386\u67d0\u4ef6\u4e8b\u65f6\u6240\u7d2f\u79ef\u7684\u5404\u79cd\u611f\u89c9\u7684\u603b\u548c\u3002\u800c\u6240\u6709\u8fd9\u4e9b\u611f\u89c9\uff0c\u663e\u7136\u90fd\u53d7\u5230\u6211\u4eec\u611f\u5b98\u7684\u5f71\u54cd\u3002<\/p>\n<h2>\u611f\u5b98\u8425\u9500\u7684\u4f18\u52bf<\/h2>\n<p>\u57fa\u4e8e\u4e0a\u8ff0\u79cd\u79cd\u539f\u56e0\uff0c\u611f\u5b98\u8425\u9500\u662f\u6709\u9053\u7406\u7684\u3002\u4e0b\u9762\u6765\u770b\u770b\u5b83\u80fd\u4e3a\u60a8\u7684\u4e1a\u52a1\u5e26\u6765\u7684\u4e00\u4e9b\u4f18\u52bf\u3002<\/p>\n<h3>\u8425\u9020\u7406\u60f3\u7684\u6d88\u8d39\u6c1b\u56f4<\/h3>\n<p>\u5728\u611f\u5b98\u8425\u9500\u4e2d\u8fd0\u7528\u55c5\u89c9\uff0c\u662f\u4f01\u4e1a\u8425\u9020\u72ec\u7279\u6c1b\u56f4\u7684\u9996\u8981\u624b\u6bb5\u3002\u55c5\u89c9\u662f\u6700\u5e38\u4e0e\u8bb0\u5fc6\u76f8\u5173\u8054\u7684\u611f\u5b98\uff0c\u56e0\u6b64\u4e5f\u6700\u80fd\u8ba9\u6211\u4eec\u5bf9\u54c1\u724c\u4ea7\u751f\u79ef\u6781\u5370\u8c61\u3002<\/p>\n<p>\u5982\u679c\u60a8\u7684\u95e8\u5e97\u6709\u4e00\u79cd\u6807\u5fd7\u6027\u7684\u6c14\u5473\uff0c\u6d88\u8d39\u8005\u5c06\u6c38\u8fdc\u8bb0\u4f4f\u5b83\u3002\u800c\u5728\u5305\u88c5\u4e2d\u52a0\u5165\u8fd9\u79cd\u6c14\u5473\uff0c\u5219\u53ef\u80fd\u4fc3\u4f7f\u4ed6\u4eec\u518d\u6b21\u5149\u987e\u3002<\/p>\n<h3>\u7528\u97f3\u4e50\u8ba9\u7a7a\u95f4\u66f4\u5177\u4eba\u60c5\u5473<\/h3>\n<p>\u58f0\u97f3\uff0c\u5c24\u5176\u662f\u97f3\u4e50\uff0c\u662f\u5524\u8d77\u987e\u5ba2\u60c5\u611f\u6700\u7b80\u5355\u7684\u65b9\u5f0f\u4e4b\u4e00\u3002\u56e0\u6b64\uff0c\u54c1\u724c\u7eb7\u7eb7\u6295\u8d44\u6253\u9020\u81ea\u5df1\u7684\u7535\u53f0\uff0c\u5e76\u7cbe\u5fc3\u6311\u9009\u4e0e\u8d2d\u7269\u4f53\u9a8c\u5b8c\u7f8e\u5951\u5408\u7684\u80cc\u666f\u97f3\u4e50\u3002\u6d88\u8d39\u8005\u8d8a\u6c89\u6d78\u5728\u5f53\u4e0b\uff0c\u5c31\u8d8a\u6709\u53ef\u80fd\u8d2d\u4e70\u5546\u54c1\uff0c\u5e76\u5f7b\u5e95\u5fd8\u5374\u5916\u9762\u7684\u4e16\u754c\u3002<\/p>\n<h3>\u7528\u56fe\u50cf\u5f3a\u5316\u54c1\u724c\u5f62\u8c61<\/h3>\n<p>\u5ba3\u4f20\u56fe\u50cf\u662f\u5438\u5f15\u987e\u5ba2\u7684\u5e38\u7528\u624b\u6bb5\uff0c\u6a2a\u5e45\u3001\u6237\u5916\u5e7f\u544a\u724c\u548c\u6742\u5fd7\u5e7f\u544a\u90fd\u662f\u4f8b\u5b50\u3002\u4f46\u5982\u679c\u6211\u4eec\u544a\u8bc9\u60a8\uff0c\u8fd9\u4e9b\u56fe\u50cf\u4e5f\u53ef\u4ee5\u5728\u5e97\u5185\u4f7f\u7528\uff0c\u4ee5\u5f3a\u5316\u60a8\u7684\u54c1\u724c\u5462\uff1f<\/p>\n<p>\u6211\u4eec\u901a\u8fc7\u89c6\u89c9\u5438\u6536\u5927\u91cf\u4fe1\u606f\uff0c\u800c\u4f7f\u7528\u52a8\u6001\u663e\u793a\u5c4f\u7b49\u5de5\u5177\uff0c\u662f\u4ee5\u4f4e\u6210\u672c\u6253\u9020\u66f4\u5b8c\u6574\u8d2d\u7269\u4f53\u9a8c\u7684\u65b9\u5f0f\u3002\u5b83\u4eec\u5e2e\u52a9\u987e\u5ba2\u6c89\u6d78\u5230\u54c1\u724c\u7684\u4e16\u754c\u4e2d\uff0c\u8fdb\u800c\u611f\u89c9\u81ea\u5df1\u662f\u5176\u4e2d\u7684\u4e00\u5458\u3002<\/p>\n<h2>\u5982\u4f55\u5728\u96f6\u552e\u4e2d\u8fd0\u7528\u611f\u5b98\u8425\u9500<\/h2>\n<p>\u96f6\u552e\u4e1a\u6709\u8bb8\u591a\u673a\u4f1a\u8fd0\u7528\u611f\u5b98\u8425\u9500\uff0c\u6253\u9020\u66f4\u6709\u610f\u4e49\u7684\u4f53\u9a8c\u5e76\u5438\u5f15\u6d88\u8d39\u8005\u3002\u4ee5\u4e0b\u662f\u4f01\u4e1a\u6210\u529f\u8fd0\u7528\u8fd9\u4e00\u7b56\u7565\u7684\u4e00\u4e9b\u505a\u6cd5\u793a\u4f8b\u3002<\/p>\n<h3>\u8bc9\u8bf8\u60c5\u611f<\/h3>\n<p>\u54c1\u724c\u8d8a\u80fd\u8d34\u8fd1\u6211\u4eec\u7684\u6050\u60e7\u4e0e\u6e34\u671b\uff0c\u5c31\u8d8a\u5bb9\u6613\u8ba9\u6211\u4eec\u76f8\u4fe1\u6709\u5fc5\u8981\u8d2d\u4e70\u5176\u4ea7\u54c1\u3002\u56e0\u6b64\uff0c\u8fc8\u5411\u611f\u5b98\u8425\u9500\u7684\u7b2c\u4e00\u6b65\uff0c\u662f\u4e86\u89e3\u4ec0\u4e48\u80fd\u5728\u60c5\u611f\u4e0a\u6253\u52a8\u60a8\u7684\u6d88\u8d39\u8005\u3002<\/p>\n<p>\u54c1\u724c\u53ef\u80fd\u72af\u7684\u6700\u5927\u9519\u8bef\uff0c\u662f\u53ea\u8bd5\u56fe\u89e6\u8fbe\u8bbf\u5ba2\u7684\u67d0\u4e00\u79cd\u611f\u5b98\u3002\u800c\u53e6\u4e00\u4e2a\u5927&#8221;\u5931\u8bef&#8221;\uff0c\u662f\u8bd5\u56fe\u89e6\u8fbe\u9519\u8bef\u7684\u611f\u5b98\u3002\u501f\u52a9\u8c03\u7814\u548c\u5546\u4e1a\u667a\u80fd\uff0c\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u6d88\u8d39\u8005\uff0c\u5e76\u51c6\u786e\u5224\u65ad\u54ea\u4e9b\u4e3e\u63aa\u80fd\u591f\u5bf9\u5176\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u3002<\/p>\n<h3>\u4e86\u89e3\u5176\u4ed6\u54c1\u724c\u7684\u4e3e\u63aa<\/h3>\n<p>\u5728\u7f8e\u56fd\uff0c\u6700\u5927\u7684\u751c\u751c\u5708\u9500\u552e\u5546\u4e4b\u4e00\u662f Dunkin Donuts\u3002\u7136\u800c\uff0c\u8be5\u516c\u53f8\u5e76\u4e0d\u662f\u5728\u8fd9\u4e2a\u5e02\u573a\u4e0a\u6d4b\u8bd5\u5176\u9996\u4e2a\u611f\u5b98\u8425\u9500\u65b9\u6848\u7684\u3002\u5728\u97e9\u56fd\uff0cDunkin \u505a\u4e86\u4e00\u9879\u5b9e\u9a8c\uff1a\u6bcf\u5f53\u5176\u5e7f\u544a\u6b4c\u54cd\u8d77\u65f6\uff0c\u5c31\u8ba9\u5546\u573a\u91cc\u5f25\u6f2b\u7740\u73b0\u716e\u5496\u5561\u7684\u9999\u6c14\u3002<\/p>\n<p>\u5982\u679c\u9644\u8fd1\u7684\u4eba\u672c\u6765\u5c31\u6709\u8d2d\u4e70\u751c\u751c\u5708\u7684\u6253\u7b97\uff0c\u8fd9\u79cd\u610f\u613f\u4fbf\u4f1a\u589e\u5f3a\uff0c\u56e0\u4e3a\u5496\u5561\u4e0e\u751c\u751c\u5708\u4e4b\u95f4\u6709\u7740\u975e\u5e38\u7d27\u5bc6\u7684\u8054\u7cfb\u3002\u7c7b\u4f3c\u7684\u4e3e\u63aa\u5728\u4f17\u591a\u884c\u4e1a\u4e2d\u90fd\u80fd\u770b\u5230\uff0c\u6765\u81ea\u5168\u7403\u65e0\u6570\u4f01\u4e1a\u3002\u8981\u5236\u5b9a\u6709\u6548\u7684\u611f\u5b98\u8425\u9500\u7b56\u7565\uff0c\u7814\u7a76\u8fd9\u4e9b\u6848\u4f8b\u5c06\u5e2e\u52a9\u60a8\u5f62\u6210\u7cbe\u51c6\u7684\u521b\u610f\u3002<\/p>\n<h3>\u522b\u5fd8\u4e86\u89e6\u89c9<\/h3>\n<p>\u89e6\u89c9\u5f88\u53ef\u80fd\u662f\u6700\u96be\u6fc0\u53d1\u7684\u611f\u5b98\u4e4b\u4e00\u3002\u56e0\u6b64\uff0c\u4ece\u89e6\u89c9\u5165\u624b\u5f00\u5c55\u5de5\u4f5c\u6216\u8bb8\u662f\u4e2a\u597d\u4e3b\u610f\u3002\u54c1\u724c\u53ef\u4ee5\u5728\u6240\u552e\u4ea7\u54c1\u3001\u5305\u88c5\u6750\u6599\u7684\u8d28\u611f\uff0c\u751a\u81f3 POS \u7ec8\u7aef\u4e0a\u6316\u6398\u8d28\u611f\u7684\u4ef7\u503c\u3002<\/p>\n<h2>\u611f\u5b98\u8425\u9500\u7684\u4e94\u79cd\u611f\u5b98<\/h2>\n<p>\u60f3\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u6784\u6210\u611f\u5b98\u8425\u9500\u7684\u4e94\u79cd\u611f\u5b98\u5417\uff1f\u4e0b\u9762\u6765\u770b\u770b\u6bcf\u4e00\u79cd\u611f\u5b98\u5728\u96f6\u552e\u987e\u5ba2\u8f6c\u5316\u4e2d\u6240\u626e\u6f14\u7684\u89d2\u8272\u3002<\/p>\n<h3>\u55c5\u89c9<\/h3>\n<p>\u55c5\u89c9\u662f\u54c1\u724c\u523a\u6fc0\u6700\u591a\u7684\u611f\u5b98\u3002\u5728\u6211\u4eec\u7684\u4f8b\u5b50\u4e2d\uff0c\u65e0\u8bba\u662f\u978b\u5e97\u8fd8\u662f\u751c\u751c\u5708\u54c1\u724c\uff0c\u90fd\u8fd0\u7528\u4e86\u55c5\u89c9\u3002\u4f46\u60a8\u4f1a\u5728\u5404\u79cd\u5404\u6837\u7684\u573a\u666f\u4e2d\u770b\u5230\u5b83\u88ab\u6fc0\u53d1\u3002<\/p>\n<p>\u8d85\u5e02\u662f\u6700\u5e38\u8fd9\u6837\u505a\u7684\u96f6\u552e\u4e1a\u6001\u4e4b\u4e00\u3002\u5b83\u4eec\u901a\u5e38\u62e5\u6709\u4e00\u79cd\u6807\u5fd7\u6027\u7684\u6c14\u5473\uff0c\u7531\u540c\u4e00\u8fde\u9501\u7684\u6240\u6709\u95e8\u5e97\u5171\u4eab\u3002\u4e0b\u6b21\u8d2d\u7269\u65f6\uff0c\u4e0d\u59a8\u7559\u610f\u4e00\u4e0b\u3002<\/p>\n<h3>\u89c6\u89c9<\/h3>\n<p>\u6d88\u8d39\u8005\u5f88\u5bb9\u6613\u8bc6\u522b\u914d\u8272\u65b9\u6848\u548c\u6807\u5fd7\u3002\u4e0d\u8fc7\uff0c\u8fd8\u6709\u5176\u4ed6\u65b9\u5f0f\u53ef\u4ee5\u901a\u8fc7\u89c6\u89c9\u6765\u523a\u6fc0\u4ed6\u4eec\u3002<\/p>\n<p>\u4f4d\u4e8e\u8fbe\u62c9\u65af\uff08\u5f97\u514b\u8428\u65af\u5dde\uff09\u7684 Reunion Tower \u4e3a\u6e38\u5ba2\u63d0\u4f9b 360 \u5ea6\u7684\u89c2\u666f\u89c6\u89d2\u3002\u4e3a\u4e86\u6fc0\u53d1\u8fd9\u4e00\u611f\u5b98\uff0c\u4eba\u4eec\u4e0b\u8f7d\u5176\u5e94\u7528\u7a0b\u5e8f\u4e5f\u80fd\u83b7\u5f97\u540c\u6837\u7684\u4f53\u9a8c\u3002<\/p>\n<h3>\u89e6\u89c9<\/h3>\n<p>\u6ca1\u6709\u4ec0\u4e48\u6bd4\u4eb2\u624b\u62ff\u8d77\u4e00\u4ef6\u4ea7\u54c1\u66f4\u80fd\u8ba9\u4eba\u5bf9\u5b83\u4ea7\u751f\u611f\u60c5\u4e86\u3002\u7136\u800c\uff0c\u96f6\u552e\u5546\u7ecf\u8425\u7684\u5e76\u4e0d\u603b\u662f\u81ea\u6709\u4ea7\u54c1\uff0c\u56e0\u6b64\u53ef\u4ee5\u901a\u8fc7\u6295\u8d44\u80fd\u591f\u4f20\u8fbe\u7406\u5ff5\u7684\u5305\u88c5\u548c\u9648\u5217\u9053\u5177\uff0c\u4ece\u8fd9\u4e00\u611f\u5b98\u4e2d\u83b7\u76ca\u3002<\/p>\n<h3>\u5473\u89c9<\/h3>\n<p>\u523a\u6fc0\u5473\u89c9\u5e76\u4e0d\u9700\u8981\u8ba9\u60a8\u8f97\u8f6c\u96be\u7720\u3002\u4e00\u4e9b\u5546\u5e97\uff0c\u6bd4\u5982 Camiseteria\uff0c\u4f1a\u968f\u5546\u54c1\u9644\u8d60\u4e00\u9897\u4e13\u4e3a\u54c1\u724c\u5b9a\u5236\u7684\u7cd6\u679c\u3002\u8fd9\u4efd\u5c0f\u5c0f\u7684\u8d60\u54c1\u8ba9\u4eba\u4eec\u66f4\u52a0\u671f\u5f85\u6536\u5230\u5546\u54c1\uff0c\u6216\u8005\u5728\u62c6\u5f00\u5305\u88c5\u65f6\u6536\u83b7\u4e00\u4efd\u60ca\u559c\u3002<\/p>\n<h3>\u542c\u89c9<\/h3>\n<p>\u5e7f\u544a\u6b4c\u548c\u5e7f\u544a\u8bed\u90fd\u662f\u58f0\u97f3\u80fd\u591f\u5f71\u54cd\u6211\u4eec\u7684\u4f8b\u5b50\u3002\u90a3\u4e48\u5728\u5176\u4ed6\u65f6\u523b\uff0c\u6211\u4eec\u53c8\u662f\u5982\u4f55\u63a5\u89e6\u58f0\u97f3\u7684\u5462\uff1f\u6210\u5343\u4e0a\u4e07\u7684\u767e\u8d27\u5546\u5e97\u6253\u9020\u4e86\u81ea\u5df1\u7684\u7535\u53f0\uff0c\u64ad\u653e\u80fd\u5524\u8d77\u79ef\u6781\u60c5\u7eea\u3001\u5951\u5408\u76ee\u6807\u53d7\u4f17\u53e3\u5473\u7684\u6b4c\u66f2\u3002<\/p>\n<p>\u4f46\u97f3\u4e50\u5e76\u4e0d\u662f\u523a\u6fc0\u542c\u89c9\u7684\u552f\u4e00\u65b9\u5f0f\u3002\u6709\u4e9b\u58f0\u97f3\u672c\u8eab\u5c31\u8db3\u4ee5\u8ba9\u6d88\u8d39\u8005\u611f\u53d7\u5230\u523a\u6fc0\uff0c\u800c\u4e14\u5b83\u4eec\u7684\u4f18\u70b9\u5728\u4e8e\u4fb5\u6270\u6027\u66f4\u4f4e\u3002<\/p>\n<h2>\u611f\u5b98\u8425\u9500\u5c0f\u8d34\u58eb<\/h2>\n<p>\u8fd8\u9700\u8981\u4e00\u4e9b\u5173\u4e8e\u5982\u4f55\u5728\u95e8\u5e97\u6b63\u786e\u5f00\u5c55\u611f\u5b98\u8425\u9500\u7684\u5efa\u8bae\u5417\uff1f\u6211\u4eec\u5728\u8fd9\u91cc\u5217\u51fa\u4e86\u8ba9\u8fd9\u4e00\u624b\u6bb5\u53d1\u6325\u4f5c\u7528\u9700\u8981\u6ce8\u610f\u7684\u4e8b\u9879\uff1a<\/p>\n<ul>\n<li>\u5faa\u5e8f\u6e10\u8fdb\uff0c\u56e0\u4e3a\u4e00\u591c\u4e4b\u95f4\u7528\u6c14\u5473\u3001\u89e6\u611f\u548c\u7535\u53f0\u58f0\u97f3\u8ba9\u6d88\u8d39\u8005\u63aa\u624b\u4e0d\u53ca\uff0c\u5e76\u4e0d\u4e00\u5b9a\u80fd<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3173\" target=\"_blank\" rel=\"noopener\">\u5e26\u6765\u79ef\u6781\u7684\u6548\u679c<\/a>\uff1b<\/li>\n<li>\u5efa\u7acb\u4e00\u5957\u80fd\u591f\u8bc6\u522b\u60a8\u54c1\u724c\u7684\u4f53\u7cfb\uff0c\u5982\u679c\u60a8\u62e5\u6709\u591a\u5bb6\u95e8\u5e97\uff0c\u8bb0\u5f97\u8ba9\u5b83\u4eec\u4ee5\u5b8c\u5168\u76f8\u540c\u7684\u65b9\u5f0f\u523a\u6fc0\u611f\u5b98\uff1b<\/li>\n<li>\u9009\u62e9\u80fd\u5524\u8d77\u60c5\u611f\u7684\u4ea7\u54c1\u540d\u79f0\u2014\u2014\u5b83\u4eec\u662f\u4e30\u5bcc\u611f\u5b98\u4f53\u9a8c\u7684\u4e00\u90e8\u5206\uff1b<\/li>\n<li>\u4e0d\u8981\u7167\u642c\u7ade\u4e89\u5bf9\u624b\u7684\u505a\u6cd5\uff1b\u60f3\u8981\u8131\u9896\u800c\u51fa\uff0c\u5c31\u5fc5\u987b\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u72ec\u4e00\u65e0\u4e8c\u7684\u4e1c\u897f\uff1b<\/li>\n<li>\u529b\u6c42\u8ba9\u611f\u5b98\u8425\u9500\u4e0e\u60a8\u7684\u5176\u4ed6\u7b56\u7565\u4fdd\u6301\u4e00\u81f4\uff1b<\/li>\n<li>\u56f4\u7ed5\u6240\u8c03\u52a8\u7684\u611f\u5b98\u6253\u9020\u4f53\u9a8c\uff1b\u4ee5\u53ca<\/li>\n<li>\u6c38\u8fdc\u4e0d\u8981\u5ffd\u89c6\u6d88\u8d39\u8005\u7684\u53cd\u9988\u2014\u2014\u6b63\u662f\u5b83\u51b3\u5b9a\u4e86\u7b56\u7565\u7684\u6210\u8d25\u3002<\/li>\n<\/ul>\n<p>\u611f\u5b98\u8425\u9500\u5bf9\u60a8\u6765\u8bf4\u53ef\u80fd\u662f\u4e2a\u65b0\u540d\u8bcd\uff0c\u4f46\u5b83\u65e9\u5df2\u6210\u4e3a\u54c1\u724c\u4e0e\u987e\u5ba2\u4e92\u52a8\u65b9\u5f0f\u7684\u4e00\u90e8\u5206\u3002\u5b83\u8d77\u6e90\u4e8e\u5927\u7ea6\u5728 2002 \u5e74\u63d0\u51fa\u7684\u611f\u5b98\u54c1\u724c\uff08Sensory Branding\uff09\u6982\u5ff5\uff0c\u5176\u57fa\u7840\u5728\u4e8e\uff1a\u5728\u4e0e\u987e\u5ba2\u7684\u4e92\u52a8\u4e2d\uff0c\u9664\u4e86\u4f20\u7edf\u7684\u89c6\u89c9\u548c\u542c\u89c9\u4e4b\u5916\uff0c\u6211\u4eec\u8fd8\u6709\u66f4\u591a\u53ef\u4ee5\u6316\u6398\u7684\u7a7a\u95f4\u3002<\/p>\n<p>\u5c3d\u7ba1\u5927\u591a\u6570\u54c1\u724c\u63a8\u5e7f\u7b56\u7565\u90fd\u57fa\u4e8e\u8fd9\u4e24\u79cd\u611f\u5b98\uff0c\u4f46\u60a8\u7684\u4f01\u4e1a\u6ca1\u6709\u4efb\u4f55\u7406\u7531\u5c40\u9650\u4e8e\u6b64\u3002\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u6db5\u76d6\u5176\u4ed6\u4e09\u79cd\u611f\u5b98\u7684\u611f\u5b98\u4f53\u9a8c\uff0c\u80fd\u8ba9\u4ed6\u4eec\u66f4\u5bb9\u6613\u8bb0\u4f4f\u60a8\u6240\u9500\u552e\u7684\u4ea7\u54c1\uff0c\u8fdb\u800c\u8f6c\u5316\u4e3a\u5fe0\u5b9e\u7684\u987e\u5ba2\u3002<\/p>\n<p>\u5982\u4eca\uff0c\u8bb8\u591a\u54c1\u724c\u5df2\u7ecf\u5728\u501f\u52a9\u611f\u5b98\u8425\u9500\u8ba9\u81ea\u5df1\u66f4\u4ee4\u4eba\u96be\u5fd8\u3002\u4f55\u4e0d\u4e5f\u5728\u60a8\u7684\u4e1a\u52a1\u4e2d\u5f00\u59cb\u5c1d\u8bd5\u5462\uff1f\u8ba2\u9605 AliceWonders \u7684\u65b0\u95fb\u901a\u8baf\uff0c\u53d1\u73b0\u66f4\u591a\u80fd\u5e2e\u52a9\u60a8\u7684\u4f01\u4e1a\u8131\u9896\u800c\u51fa\u7684\u65b0\u9c9c\u8d44\u8baf\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5173\u4e8e\u5438\u5f15\u6d88\u8d39\u8005\u6ce8\u610f\u529b\u7684\u6700\u4f73\u7b56\u7565\uff0c\u6709\u8bb8\u591a\u79cd\u7406\u8bba\u3002\u800c\u5176\u4e2d\u6709\u4e00\u79cd\u683c\u5916\u5f15\u4eba\u6ce8\u76ee\u2014\u2014\u6211\u4eec\u8bf4\u7684\u5c31\u662f\u611f\u5b98\u8425\u9500\u3002\u8fd9\u662f\u54c1\u724c\u7528\u6765\u8c03\u52a8\u6d88\u8d39\u8005\u6240\u6709\u611f\u5b98\u3001\u63d0\u4f9b\u66f4\u597d\u8d2d\u7269\u4f53\u9a8c\u7684\u4e00\u79cd\u624b\u6bb5\u3002 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