{"id":3234,"date":"2018-03-26T13:52:32","date_gmt":"2018-03-26T16:52:32","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3234"},"modified":"2026-10-19T12:08:48","modified_gmt":"2026-10-19T15:08:48","slug":"what-is-shopper-marketing-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/03\/26\/what-is-shopper-marketing-zh\/","title":{"rendered":"\u4e86\u89e3\u4ec0\u4e48\u662f\u8d2d\u7269\u8005\u8425\u9500\u53ca\u5176\u91cd\u8981\u6027"},"content":{"rendered":"

\u96f6\u552e\u8425\u9500\u62e5\u6709\u591a\u79cd\u9488\u5bf9\u7ec8\u7aef\u5356\u573a\u7684\u7b56\u7565\u4e0e\u6d3b\u52a8\uff0c\u4f46\u5176\u4e2d\u6700\u6709\u6548\u7684\uff0c\u662f\u90a3\u4e9b\u81f4\u529b\u4e8e\u6df1\u5165\u7406\u89e3\u8d2d\u7269\u8005\u884c\u4e3a\u7684\u7b56\u7565\u3002\u56e0\u6b64\uff0c\u4e1a\u5185\u4eba\u58eb\u6709\u5fc5\u8981\u5f04\u6e05\u695a\u4ec0\u4e48\u662f\u8d2d\u7269\u8005\u8425\u9500\uff08shopper marketing\uff09\uff0c\u4ee5\u53ca\u5b83\u80fd\u591f\u5e26\u6765\u54ea\u4e9b\u6210\u6548\u3002<\/p>\n

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\u8d2d\u7269\u8005\u4e0e\u6d88\u8d39\u8005\u6709\u4f55\u533a\u522b\uff1f<\/h2>\n

\u5728\u5b9a\u4e49\u4ec0\u4e48\u662f\u8d2d\u7269\u8005\u8425\u9500\u4e4b\u524d\uff0c\u6211\u4eec\u9700\u8981\u5148\u660e\u786e\uff1a\u8d2d\u7269\u8005\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u662f\u6709\u533a\u522b\u7684\u3002<\/p>\n

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\u4ec0\u4e48\u662f\u8d2d\u7269\u8005\u8425\u9500\uff1f<\/h2>\n

\u65e2\u7136\u6211\u4eec\u5df2\u7ecf\u5bf9\u8d2d\u7269\u8005\u8fd9\u4e00\u89d2\u8272\u6709\u4e86\u6e05\u6670\u7684\u8ba4\u8bc6\uff0c\u63a5\u4e0b\u6765\u5c31\u6765\u4e86\u89e3\u8d2d\u7269\u8005\u8425\u9500\u7684\u5177\u4f53\u5185\u6db5\u3002<\/p>\n

\u5176\u6838\u5fc3\u7406\u5ff5\u662f\u60f3\u65b9\u8bbe\u6cd5\u83b7\u53d6\u6709\u5173\u987e\u5ba2\u8d2d\u4e70\u65c5\u7a0b\u7684\u6d1e\u5bdf\uff0c\u4ece\u800c\u5236\u5b9a\u80fd\u591f\u5728\u7ec8\u7aef\u5356\u573a\u6fc0\u53d1\u5176\u8d2d\u4e70\u52a8\u529b\u7684\u7b56\u7565\u3002\u901a\u8fc7\u5b9e\u65bd\u6070\u5f53\u7684\u8425\u9500\u523a\u6fc0\uff0c\u4f01\u4e1a\u80fd\u591f\u589e\u5f3a\u987e\u5ba2\u5bf9\u54c1\u724c\u7684\u4fe1\u4efb\u4e0e\u4fe1\u8d56\uff0c\u5e76\u4fc3\u4f7f\u8d2d\u7269\u8005\u505a\u51fa\u5bf9\u516c\u53f8\u66f4\u6709\u5229\u7684\u9009\u62e9\u3002<\/p>\n

\u503c\u5f97\u5f3a\u8c03\u7684\u662f\uff0c\u8d2d\u7269\u8005\u8425\u9500\u4e0e\u901a\u8def\u8425\u9500\uff08trade marketing\uff09<\/a>\u5e76\u4e0d\u662f\u4e00\u56de\u4e8b\u3002<\/p>\n

\u901a\u8def\u8425\u9500\u81f4\u529b\u4e8e\u5728\u5236\u9020\u5546\u3001\u5206\u9500\u5546\uff08\u96f6\u552e\u4e0e\u6279\u53d1\uff09\u548c\u6700\u7ec8\u6d88\u8d39\u8005\u4e4b\u95f4\u5efa\u7acb\u5c3d\u53ef\u80fd\u826f\u597d\u7684\u5173\u7cfb\uff0c\u800c\u8d2d\u7269\u8005\u8425\u9500\u5219\u65e8\u5728\u8bc6\u522b\u8d2d\u4e70\u8005\u7684\u9700\u6c42\u548c\u610f\u56fe\uff0c\u5e76\u5f15\u5bfc\u5176\u5728 POS \u91c7\u53d6\u7279\u5b9a\u884c\u52a8\u3002<\/p>\n

\u6b63\u56e0\u5982\u6b64\uff0c\u4e00\u4e9b\u5b66\u8005\u8ba4\u4e3a\uff0c\u8d2d\u7269\u8005\u8425\u9500\u662f\u4e00\u4e2a\u66f4\u52a0\u7ec6\u5206\u7684\u9886\u57df\u2014\u2014\u662f\u901a\u8def\u8425\u9500\u7684\u5ef6\u4f38\u3002<\/p>\n

\u8fd9\u4e00\u7b56\u7565\u4e3a\u4f55\u91cd\u8981\uff1f<\/h2>\n

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\u8d2d\u7269\u8005\u8425\u9500\u7684\u4e3b\u8981\u652f\u67f1\u6709\u54ea\u4e9b\uff1f<\/h2>\n

\u5728\u8d2d\u7269\u8005\u8425\u9500\u7684\u5404\u5927\u652f\u67f1\u4e2d\uff0c\u8d2d\u4e70\u65c5\u7a0b\u548c\u7ec8\u7aef\u5356\u573a\u4f53\u9a8c\u53ef\u4ee5\u8bf4\u662f\u6700\u4e3b\u8981\u7684\u4e24\u4e2a\u3002\u4e0b\u9762\u9010\u4e00\u4e86\u89e3\uff1a<\/p>\n

\u8d2d\u4e70\u65c5\u7a0b<\/h3>\n

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\u7ec8\u7aef\u5356\u573a\u4f53\u9a8c<\/h3>\n

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\u56e0\u6b64\uff0cPOS \u9700\u8981\u8425\u9020\u5b9c\u4eba\u7684\u73af\u5883\uff0c\u5e76\u4e3a\u5230\u5e97\u987e\u5ba2\u63d0\u4f9b\u4fbf\u5229\u3002\u6b64\u5916\uff0c\u4ea7\u54c1\u5c55\u793a\u6d3b\u52a8\u3001\u8d60\u54c1\u6d3e\u53d1\u3001\u5353\u8d8a\u7684\u670d\u52a1\u4ee5\u53ca\u7ec8\u7aef\u5356\u573a\u521b\u65b0<\/a>\uff0c\u4e5f\u5df2\u6210\u4e3a\u96f6\u552e\u5546\u53d6\u5f97\u6210\u529f\u7684\u5173\u952e\u56e0\u7d20\u3002<\/p>\n

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\u6295\u5165\u4ea7\u54c1\u4fc3\u9500\u5458<\/h3>\n

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\u7406\u89e3\u8d2d\u7269\u8005\u7684\u9009\u62e9<\/h3>\n

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\u7814\u7a76\u4ea7\u54c1\u9648\u5217<\/h3>\n

\u8bc4\u4f30\u4ea7\u54c1\u5728\u95e8\u5e97\u4e2d\u7684\u9648\u5217\u65b9\u5f0f\u81f3\u5173\u91cd\u8981\u3002\u56e0\u6b64\uff0c\u8bf7\u5c1d\u8bd5\u56de\u7b54\u4ee5\u4e0b\u95ee\u9898\uff1a<\/p>\n

    \n
  • \u9ad8\u4ef7\u503c\u5546\u54c1\u662f\u5426\u6446\u653e\u5728\u8d2d\u4e70\u51b3\u7b56\u8005\u7684\u89c6\u7ebf\u9ad8\u5ea6\uff08\u513f\u7ae5\u53ef\u80fd\u4f1a\u5f71\u54cd\u7236\u6bcd\u7684\u8d2d\u4e70\uff0c\u4f46\u505a\u51b3\u5b9a\u7684\u662f\u6210\u5e74\u4eba\uff09\uff1f<\/li>\n
  • \u6a71\u7a97\u662f\u5426\u5728\u5c55\u793a\u65b0\u54c1\u3001\u4fc3\u9500\u5546\u54c1\u6216\u5438\u775b\u7684\u5546\u54c1\uff1f<\/li>\n
  • \u76f8\u4e92\u5173\u8054\u7684\u4ea7\u54c1\u662f\u6446\u653e\u5728\u4e00\u8d77\u8fd8\u662f\u76f8\u8ddd\u8f83\u8fdc\uff08\u67e5\u9605\u6570\u636e\uff0c\u53d1\u73b0\u770b\u4f3c\u6beb\u4e0d\u76f8\u5e72\u7684\u4e0d\u540c\u4ea7\u54c1\u4e4b\u95f4\u7684\u5173\u8054\uff09\uff1f<\/li>\n<\/ul>\n

    \u7531\u6b64\u53ef\u89c1\uff0c\u8d2d\u7269\u8005\u8425\u9500\u80fd\u591f\u4e3a\u96f6\u552e\u5546\u521b\u9020\u7edd\u4f73\u7684\u673a\u4f1a\u3002\u901a\u8fc7\u66f4\u597d\u5730\u4e86\u89e3\u5149\u987e\u95e8\u5e97\u7684\u4eba\u7fa4\uff0c\u7ecf\u8425\u8005\u5c06\u66f4\u6709\u80fd\u529b\u628a\u7cbe\u529b\u96c6\u4e2d\u5728\u63d0\u5347\u987e\u5ba2\u6ee1\u610f\u5ea6\u4e0a\uff0c\u5e76\u5f15\u5bfc\u987e\u5ba2\u505a\u51fa\u66f4\u7406\u60f3\u7684\u8d2d\u4e70\u51b3\u7b56\u3002<\/p>\n

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