{"id":3226,"date":"2018-03-05T12:28:28","date_gmt":"2018-03-05T15:28:28","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3226"},"modified":"2026-10-19T12:08:49","modified_gmt":"2026-10-19T15:08:49","slug":"improve-in-store-customer-experience-tips-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/03\/05\/improve-in-store-customer-experience-tips-zh\/","title":{"rendered":"\u60f3\u63d0\u5347\u987e\u5ba2\u7684\u5e97\u5185\u4f53\u9a8c\uff1f\u6765\u770b\u770b\u8fd95\u4e2a\u6280\u5de7\uff01"},"content":{"rendered":"

\u96f6\u552e\u5546\u9762\u4e34\u7684\u4e3b\u8981\u6311\u6218\u4e4b\u4e00\uff0c\u662f\u63d0\u5347\u6d88\u8d39\u8005\u7684\u5e97\u5185\u4f53\u9a8c\u3002\u8d2d\u7269\u4f53\u9a8c<\/a>\u5df2\u7ecf\u4ece\u4e00\u4e2a\u6a21\u7cca\u7684\u6982\u5ff5\u2014\u2014\u56f4\u7ed5\u7740\u4e3a\u987e\u5ba2\u63d0\u4f9b\u6109\u60a6\u7684\u4e92\u52a8\u2014\u2014\u6f14\u53d8\u4e3a\u4e00\u9879\u80fd\u591f\u8ba9\u4f01\u4e1a\u8131\u9896\u800c\u51fa\u7684\u6218\u7565\u91cd\u70b9\u3002\u5982\u4eca\uff0c\u5b83\u5df2\u6210\u4e3a\u5f71\u54cd\u5404\u79cd\u89c4\u6a21\u4f01\u4e1a\u9500\u552e\u4e1a\u7ee9\u7684\u6700\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002<\/p>\n

\u4e3a\u4e86\u4f18\u5316\u8d2d\u7269\u4f53\u9a8c\uff0c\u4f01\u4e1a\u82b1\u8d39\u5927\u91cf\u8d44\u91d1\uff0c\u8bd5\u56fe\u5f04\u6e05\u987e\u5ba2\u7684\u771f\u5b9e\u60f3\u6cd5\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5546\u4e1a\u667a\u80fd\uff08Business Intelligence\uff09\u7b49\u5de5\u5177\u81f3\u5173\u91cd\u8981\u3002\u7136\u800c\uff0c\u662f\u5426\u5b58\u5728\u4e00\u4e9b\u7ed3\u6784\u6027\u7684\u6539\u53d8\uff0c\u540c\u6837\u80fd\u5e2e\u52a9\u60a8\u63d0\u5347\u6d88\u8d39\u8005\u7684\u5e97\u5185\u4f53\u9a8c\u5462\uff1f<\/p>\n

\u8fd9\u6b63\u662f\u6211\u4eec\u4eca\u5929\u8981\u63a2\u8ba8\u7684\u5185\u5bb9\u3002\u60a8\u5c06\u770b\u5230\uff0c\u5e03\u5c40\u3001\u7167\u660e\u4ee5\u53ca POS \u7684\u8c03\u6574\u90fd\u80fd\u4e30\u5bcc\u8d2d\u7269\u8005\u4f53\u9a8c<\/a>\u3002<\/p>\n

1. \u6253\u9020\u4e0e\u60a8\u7684\u4e1a\u52a1\u9ad8\u5ea6\u5951\u5408\u7684\u73af\u5883<\/h2>\n

\u7f8e\u56fd\u7f8e\u5986\u8fde\u9501\u54c1\u724c Ulta Beauty \u8fd1\u671f\u9500\u552e\u989d\u589e\u957f\u4e86 23.7%<\/a>\u3002\u4f5c\u4e3a\u5728\u7f8e\u56fd\u62e5\u6709\u4e00\u5343\u591a\u5bb6\u95e8\u5e97\u7684\u884c\u4e1a\u5de8\u5934\uff0c\u5b83\u4ece\u4e00\u4e2a\u975e\u5e38\u7b80\u5355\u7684\u6539\u53d8\u4e2d\u83b7\u76ca\uff1a\u5c06\u95e8\u5e97\u5e03\u5c40\u6539\u9020\u6210\u80fd\u591f\u4f53\u73b0\u54c1\u724c\u7406\u5ff5\u7684\u7a7a\u95f4\u3002<\/p>\n

\u5177\u4f53\u6765\u8bf4\uff0cUlta \u901a\u8fc7\u63d0\u4f9b\u72ec\u5bb6\u670d\u52a1\uff0c\u5728\u4e0e\u5176\u4ed6\u96f6\u552e\u5546\u7684\u7ade\u4e89\u4e2d\u5b9e\u73b0\u5dee\u5f02\u5316\u3002\u987e\u5ba2\u53ef\u4ee5\u5728\u5176\u904d\u5e03\u5168\u7f8e\u7684\u95e8\u5e97\u4e2d\u505a\u5934\u53d1\u3001\u5316\u5986\u548c\u4fee\u7709\uff0c\u8fd9\u4e9b\u95e8\u5e97\u5df2\u88ab\u6539\u9020\u6210\u4e00\u4e2a\u4e2a\u8ff7\u4f60\u6c34\u7597\u4e2d\u5fc3\u3002<\/p>\n

\u95e8\u5e97\u7a7a\u95f4\u88ab\u91cd\u65b0\u5b9a\u4e49\u4e3a\u4f11\u95f2\u76ee\u7684\u5730\u3002\u800c\u968f\u7740 Ulta \u7684\u987e\u5ba2\u5728\u5e97\u5185\u505c\u7559\u7684\u65f6\u95f4\u8d8a\u6765\u8d8a\u957f\uff0c\u5979\u4eec\u4e5f\u6709\u4e86\u66f4\u591a\u53d1\u73b0\u4ea7\u54c1\u7684\u673a\u4f1a\u3002<\/p>\n

2. \u6253\u9020\u667a\u80fd POS<\/h2>\n

\u96f6\u552e\u5546\u53ef\u4ee5\u7528\u6765\u52a0\u901f\u9500\u552e<\/a>\u5e76\u63d0\u5347\u6d88\u8d39\u8005\u5e97\u5185\u4f53\u9a8c\u7684\u6700\u7b80\u5355\u65b9\u6cd5\u4e4b\u4e00\uff0c\u5c31\u662f\u6253\u9020\u667a\u80fd POS\u3002\u82f1\u56fd\u8d85\u5e02 Waitrose \u6700\u8fd1\u5c31\u662f\u8fd9\u6837\u505a\u7684\u3002\u8fd9\u4e00\u4e3e\u63aa\u63d0\u5347\u4e86\u5b83\u5728\u516c\u4f17\u5fc3\u4e2d\u7684\u5f62\u8c61\uff0c\u4f7f\u5176\u88ab\u8bc4\u4e3a\u82f1\u56fd\u4eba\u6700\u559c\u7231\u7684\u8d85\u5e02\u3002<\/p>\n

\u51ed\u501f\u4e00\u4e2a\u7b80\u5355\u7684\u521b\u610f\uff0c\u4ed6\u4eec\u5f7b\u5e95\u6539\u53d8\u4e86\u987e\u5ba2\u4e0e\u95e8\u5e97\u4e4b\u95f4\u7684\u4e92\u52a8\u65b9\u5f0f\uff0c\u5e76\u5411\u6211\u4eec\u5c55\u793a\u4e86\u672a\u6765<\/a>\u53ef\u80fd\u7684\u6837\u5b50\u3002\u4e3a\u4e86\u5c06\u7f51\u5e97\u7684\u8d2d\u7269\u4f53\u9a8c\u590d\u5236\u5230\u73b0\u5b9e\u4e16\u754c\u4e2d\uff0cWaitrose \u4e3a\u8d2d\u7269\u8005\u63d0\u4f9b\u4e86\u65e0\u9700\u8e0f\u5165\u95e8\u5e97\u5373\u53ef\u6536\u53d6\u5546\u54c1\u7684\u65b9\u5f0f\u3002<\/p>\n

\u8be5\u54c1\u724c\u5f00\u53d1\u4e86\u4e00\u5957Click-and-Collect<\/a>\uff08\u7ebf\u4e0a\u4e0b\u5355\u3001\u7ebf\u4e0b\u81ea\u63d0\uff09\u7cfb\u7edf\uff0c\u5176\u8fd0\u4f5c\u65b9\u5f0f\u6709\u70b9\u50cf\u5065\u8eab\u623f\u7684\u50a8\u7269\u67dc\u3002\u8fd9\u4e00\u914d\u5907\u81ea\u52a8\u6e29\u63a7\u7684\u7a7a\u95f4\uff0c\u8ba9\u987e\u5ba2\u53ef\u4ee5\u5728\u706b\u8f66\u7ad9\u6216\u673a\u573a\u7b49\u6700\u65b9\u4fbf\u7684\u5730\u70b9\u63d0\u53d6\u6240\u8d2d\u5546\u54c1\u3002<\/p>\n

3. \u6539\u53d8\u95e8\u5e97\u7684\u7167\u660e<\/h2>\n

\u60a8\u4e5f\u8bb8\u4e0d\u77e5\u9053\uff0c\u706f\u5149\u51b3\u5b9a\u4e86\u4e00\u5bb6\u95e8\u5e97\u7684\u6c1b\u56f4\u3002\u56e0\u6b64\uff0c\u5b83\u5728\u6d88\u8d39\u4f53\u9a8c\u4e2d\u626e\u6f14\u7740\u81f3\u5173\u91cd\u8981\u7684\u89d2\u8272\uff0c\u80fd\u591f\u5e2e\u52a9\u60a8\u63d0\u5347\u8fd9\u4e00\u4f53\u9a8c\u3002\u6b63\u5982\u89c6\u89c9\u7b26\u53f7\u88ab\u7528\u6765\u4f20\u9012\u4fe1\u606f\u4e00\u6837\uff0c\u8fd0\u7528\u5f97\u5f53\u7684\u706f\u5149\u4e5f\u662f\u4e00\u79cd\u5f3a\u5927\u7684\u5de5\u5177\u3002<\/p>\n

\u4e00\u9879\u5b9e\u5730\u7814\u7a76<\/a>\u6d4b\u91cf\u4e86\u7167\u660e\u5bf9\u987e\u5ba2\u884c\u4e3a\u7684\u5f71\u54cd\u7a0b\u5ea6\u3002\u7814\u7a76\u53d1\u73b0\uff0c\u987e\u5ba2\u66f4\u503e\u5411\u4e8e\u5728\u5e97\u5185\u706f\u5149\u504f\u6696\u7684\u533a\u57df\u8d2d\u4e70\u66f4\u591a\u5546\u54c1\u3002\u81f3\u5c11 1.93% \u7684\u589e\u957f\uff0c\u5bf9\u4e8e\u5982\u6b64\u7ec6\u5fae\u7684\u8c03\u6574\u6765\u8bf4\uff0c\u5df2\u662f\u76f8\u5f53\u53ef\u89c2\u7684\u56de\u62a5\u3002<\/p>\n

\u4e0d\u8fc7\uff0c\u5728\u8c03\u6574\u65f6\u8981\u6ce8\u610f\u4e0d\u8981\u8fc7\u5ea6\u3002\u5982\u679c\u4e3b\u7167\u660e\uff08\u8986\u76d6\u95e8\u5e97\u5927\u90e8\u5206\u533a\u57df\u7684\u7167\u660e\uff09\u8fc7\u6697\uff0c\u53cd\u800c\u4f1a\u524a\u5f31\u4ea7\u54c1\u5728\u987e\u5ba2\u9762\u524d\u5c55\u793a\u65f6\u7684\u5438\u5f15\u529b\u3002<\/p>\n

\u4f7f\u7528\u8f85\u52a9\u7167\u660e\u6765\u7a81\u51fa\u7ec6\u8282\u3001\u5f15\u5bfc\u8d2d\u7269\u8005\u7684\u89c6\u7ebf\uff0c\u6709\u52a9\u4e8e\u8425\u9020\u5bf9\u6bd4\u3002\u8fd9\u80fd\u8ba9\u6211\u4eec\u66f4\u5bb9\u6613\u6ce8\u610f\u5230\u5468\u56f4\u7684\u4e8b\u7269\uff0c\u5e76\u9009\u62e9\u8981\u8d2d\u4e70\u7684\u5546\u54c1\u3002<\/p>\n

\u7136\u800c\uff0c\u5c3d\u7ba1\u8f85\u52a9\u7167\u660e\u5927\u6709\u88e8\u76ca\uff0c\u4e5f\u9700\u8981\u8c28\u614e\u4f7f\u7528\u3002\u8fc7\u591a\u7684\u8f85\u52a9\u7167\u660e\u5f80\u5f80\u4f1a\u524a\u5f31\u5176\u8bf4\u670d\u529b\u3002<\/p>\n

4. \u5efa\u7acb\u5c42\u6b21\u611f\uff0c\u63d0\u5347\u6d88\u8d39\u8005\u4f53\u9a8c<\/h2>\n

\u53e6\u4e00\u4e2a\u80fd\u8ba9\u60a8\u7684\u95e8\u5e97\u5e03\u5c40\u53d8\u5f97\u51fa\u8272\u7684\u5efa\u8bae\u662f\u8fd0\u7528\u5c42\u6b21\u611f\u3002\u8fd9\u4e00\u5728\u5e73\u9762\u8bbe\u8ba1\u4e2d\u88ab\u5e7f\u6cdb\u8fd0\u7528\u7684\u6982\u5ff5\uff0c\u5bf9\u4e8e\u6253\u9020\u548c\u8c10\u3001\u8212\u9002\u7684\u7a7a\u95f4\u540c\u6837\u91cd\u8981\u3002\u800c\u8fd9\u6837\u7684\u7a7a\u95f4\u53c8\u80fd\u8ba9\u987e\u5ba2\u611f\u5230\u66f4\u53d7\u6b22\u8fce\u3002<\/p>\n

\u8ba9\u6d88\u8d39\u8005\u627e\u4e0d\u5230\u6240\u9700\u5546\u54c1\u7684”\u6700\u4f73”\u65b9\u5f0f\uff0c\u5c31\u662f\u628a\u6240\u6709\u4ea7\u54c1\u90fd\u6446\u5728\u540c\u4e00\u9ad8\u5ea6\u3002\u8981\u5145\u5206\u5229\u7528\u987e\u5ba2\u7684\u6574\u4e2a\u89c6\u91ce\uff0c\u5c06\u6700\u503c\u5f97\u7a81\u51fa\u7684\u4ea7\u54c1\u653e\u5728\u6709\u5229\u7684\u4f4d\u7f6e\uff0c\u5f62\u6210\u5bf9\u6bd4\u3002\u8fd9\u4e00\u65b9\u6cd5\u80fd\u591f\u63d0\u9ad8\u987e\u5ba2\u53c2\u4e0e\u5ea6\uff0c\u8ba9\u66f4\u591a\u4eba\u5e26\u7740\u5546\u54c1\u56de\u5bb6\u3002<\/p>\n

\u5728\u5f00\u59cb\u5c1d\u8bd5\u8fd9\u4e00\u6280\u5de7\u65f6\uff0c\u53ef\u4ee5\u8fd0\u7528”\u91d1\u5b57\u5854\u539f\u5219”\u3002\u5373\u5148\u521b\u5efa\u4e00\u4e2a\u89c6\u89c9\u7126\u70b9\uff0c\u518d\u5c06\u76f8\u5bf9\u6b21\u8981\u7684\u5546\u54c1\u4ee5\u9636\u68af\u72b6\u4f9d\u6b21\u6392\u5217\uff0c\u800c\u60a8\u7684\u4e3b\u6253\u7545\u9500\u5546\u54c1\u5219\u4f4d\u4e8e\u6b63\u4e2d\u592e\u3002<\/p>\n

5. \u6295\u8d44\u79d1\u6280\u4e0e\u4e92\u52a8<\/h2>\n

\u901a\u8fc7\u6295\u8d44\u79d1\u6280\u4e0e\u521b\u65b0<\/a>\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4e3a\u6d88\u8d39\u8005\u4f53\u9a8c\u5e26\u6765\u5de8\u5927\u63d0\u5347\u3002\u73b0\u5b9e\u4e2d\u5df2\u6709\u5927\u91cf\u6848\u4f8b\u8bc1\u660e\u4e86\u8fd9\u4e00\u70b9\uff0c\u4e92\u52a8\u4fe1\u606f\u4ead\u53ea\u662f\u5176\u4e2d\u4e4b\u4e00\u3002<\/p>\n

\u5b83\u4eec\u65e2\u53ef\u4ee5\u4f5c\u4e3a\u7ed3\u8d26\u6d41\u7a0b\u7684\u8865\u5145\uff0c\u4e5f\u53ef\u4ee5\u4f5c\u4e3a\u81ea\u52a9\u670d\u52a1\u5de5\u5177\u3002\u7531\u4e8e\u6211\u4eec\u9762\u5bf9\u7684\u987e\u5ba2\u8d8a\u6765\u8d8a”\u8d85\u7ea7\u4e92\u8054”\uff0c\u8fd9\u7c7b\u81ea\u52a9\u670d\u52a1\u65b9\u5f0f\u80fd\u591f\u8d62\u5f97\u4e00\u90e8\u5206\u53d7\u4f17\u7684\u9752\u7750\u3002<\/p>\n

\u4e0d\u8fc7\uff0c\u8bf4\u5230POS \u521b\u65b0<\/a>\uff0c\u5e76\u4e0d\u5b58\u5728\u4e00\u79cd\u9002\u7528\u4e8e\u6240\u6709\u4f01\u4e1a\u7684\u901a\u7528\u65b9\u6cd5\u3002\u60a8\u9700\u8981\u4e13\u6ce8\u4e8e\u81ea\u5df1\u7684\u6d88\u8d39\u8005\uff0c\u601d\u8003\u4ec0\u4e48\u6700\u80fd\u6ee1\u8db3\u4ed6\u4eec\u7684\u9700\u6c42\u3002<\/p>\n

\u6709\u4e00\u70b9\u662f\u80af\u5b9a\u7684\uff1a\u6c38\u8fdc\u4e0d\u8981\u4e3a\u4e86\u6295\u8d44\u800c\u6295\u8d44\u79d1\u6280\u3002\u79d1\u6280\u5e94\u5c3d\u53ef\u80fd\u7528\u4e8e\u5f25\u8865\u6d88\u8d39\u8005\u4f53\u9a8c\u4e2d\u7684\u67d0\u4e9b\u4e0d\u8db3\uff0c\u6216\u8ba9\u4f53\u9a8c\u53d8\u5f97\u66f4\u52a0\u7b80\u4fbf\u3002<\/p>\n

\u4ec5\u4ec5\u4e3a\u4e86\u70ab\u8000\u4f01\u4e1a\u6709\u5b9e\u529b\u6295\u8d44\u800c\u5e94\u7528\u7684\u79d1\u6280\uff0c\u53ef\u80fd\u4f1a\u8ba9\u8d2d\u7269\u8005\u4f53\u9a8c\u53d8\u6210\u4e00\u573a\u5669\u68a6\uff0c\u5e76\u4f7f\u4ed6\u4eec\u5bf9\u60a8\u7684\u54c1\u724c\u5931\u53bb\u4fe1\u4efb\u3002<\/p>\n

\u559c\u6b22\u6211\u4eec\u4e3a\u5e2e\u52a9\u60a8\u63d0\u5347\u6d88\u8d39\u8005\u5e97\u5185\u4f53\u9a8c\u800c\u6574\u7406\u7684\u8fd9\u4e9b\u5efa\u8bae\u5417\uff1f\u5982\u679c\u7b54\u6848\u662f\u80af\u5b9a\u7684\uff0c\u6b22\u8fce\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5173\u6ce8 AliceWonders\u3002\u6211\u4eec\u5728 Facebook<\/a>\u3001LinkedIn<\/a>\u3001Twitter<\/a> \u548c Instagram<\/a> \u4e0a\u7b49\u60a8\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u96f6\u552e\u5546\u9762\u4e34\u7684\u4e3b\u8981\u6311\u6218\u4e4b\u4e00\uff0c\u662f\u63d0\u5347\u6d88\u8d39\u8005\u7684\u5e97\u5185\u4f53\u9a8c\u3002\u8d2d\u7269\u4f53\u9a8c\u5df2\u7ecf\u4ece\u4e00\u4e2a\u6a21\u7cca\u7684\u6982\u5ff5\u2014\u2014\u56f4\u7ed5\u7740\u4e3a\u987e\u5ba2\u63d0\u4f9b\u6109\u60a6\u7684\u4e92\u52a8\u2014\u2014\u6f14\u53d8\u4e3a\u4e00\u9879\u80fd\u591f\u8ba9\u4f01\u4e1a\u8131\u9896\u800c\u51fa\u7684\u6218\u7565\u91cd\u70b9\u3002\u5982\u4eca\uff0c\u5b83\u5df2\u6210\u4e3a\u5f71\u54cd\u5404\u79cd\u89c4\u6a21\u4f01\u4e1a\u9500\u552e\u4e1a\u7ee9\u7684\u6700\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002 \u4e3a\u4e86\u4f18\u5316\u8d2d\u7269\u4f53\u9a8c\uff0c\u4f01\u4e1a\u82b1\u8d39\u5927\u91cf\u8d44\u91d1\uff0c\u8bd5\u56fe\u5f04\u6e05\u987e\u5ba2\u7684\u771f\u5b9e\u60f3\u6cd5\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5546\u4e1a\u667a\u80fd\uff08Business Intelligence\uff09\u7b49\u5de5\u5177\u81f3\u5173\u91cd\u8981\u3002\u7136\u800c\uff0c\u662f\u5426\u5b58\u5728\u4e00\u4e9b\u7ed3\u6784\u6027\u7684\u6539\u53d8\uff0c\u540c\u6837\u80fd\u5e2e\u52a9\u60a8\u63d0\u5347\u6d88\u8d39\u8005\u7684\u5e97\u5185\u4f53\u9a8c\u5462\uff1f \u8fd9\u6b63\u662f\u6211\u4eec\u4eca\u5929\u8981\u63a2\u8ba8\u7684\u5185\u5bb9\u3002\u60a8\u5c06\u770b\u5230\uff0c\u5e03\u5c40\u3001\u7167\u660e\u4ee5\u53ca POS \u7684\u8c03\u6574\u90fd\u80fd\u4e30\u5bcc\u8d2d\u7269\u8005\u4f53\u9a8c\u3002 1. \u6253\u9020\u4e0e\u60a8\u7684\u4e1a\u52a1\u9ad8\u5ea6\u5951\u5408\u7684\u73af\u5883 \u7f8e\u56fd\u7f8e\u5986\u8fde\u9501\u54c1\u724c Ulta Beauty \u8fd1\u671f\u9500\u552e\u989d\u589e\u957f\u4e86 23.7%\u3002\u4f5c\u4e3a\u5728\u7f8e\u56fd\u62e5\u6709\u4e00\u5343\u591a\u5bb6\u95e8\u5e97\u7684\u884c\u4e1a\u5de8\u5934\uff0c\u5b83\u4ece\u4e00\u4e2a\u975e\u5e38\u7b80\u5355\u7684\u6539\u53d8\u4e2d\u83b7\u76ca\uff1a\u5c06\u95e8\u5e97\u5e03\u5c40\u6539\u9020\u6210\u80fd\u591f\u4f53\u73b0\u54c1\u724c\u7406\u5ff5\u7684\u7a7a\u95f4\u3002 \u5177\u4f53\u6765\u8bf4\uff0cUlta \u901a\u8fc7\u63d0\u4f9b\u72ec\u5bb6\u670d\u52a1\uff0c\u5728\u4e0e\u5176\u4ed6\u96f6\u552e\u5546\u7684\u7ade\u4e89\u4e2d\u5b9e\u73b0\u5dee\u5f02\u5316\u3002\u987e\u5ba2\u53ef\u4ee5\u5728\u5176\u904d\u5e03\u5168\u7f8e\u7684\u95e8\u5e97\u4e2d\u505a\u5934\u53d1\u3001\u5316\u5986\u548c\u4fee\u7709\uff0c\u8fd9\u4e9b\u95e8\u5e97\u5df2\u88ab\u6539\u9020\u6210\u4e00\u4e2a\u4e2a\u8ff7\u4f60\u6c34\u7597\u4e2d\u5fc3\u3002 \u95e8\u5e97\u7a7a\u95f4\u88ab\u91cd\u65b0\u5b9a\u4e49\u4e3a\u4f11\u95f2\u76ee\u7684\u5730\u3002\u800c\u968f\u7740 Ulta \u7684\u987e\u5ba2\u5728\u5e97\u5185\u505c\u7559\u7684\u65f6\u95f4\u8d8a\u6765\u8d8a\u957f\uff0c\u5979\u4eec\u4e5f\u6709\u4e86\u66f4\u591a\u53d1\u73b0\u4ea7\u54c1\u7684\u673a\u4f1a\u3002 2. \u6253\u9020\u667a\u80fd … <\/p>\n","protected":false},"author":1,"featured_media":1190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[665],"tags":[],"yoast_head":"\n\u60f3\u63d0\u5347\u987e\u5ba2\u7684\u5e97\u5185\u4f53\u9a8c\uff1f\u6765\u770b\u770b\u8fd95\u4e2a\u6280\u5de7\uff01 - The future of retail blog<\/title>\n<meta name=\"description\" content=\"\u63d0\u5347\u987e\u5ba2\u7684\u5e97\u5185\u4f53\u9a8c\u662f\u96f6\u552e\u5546\u9762\u4e34\u7684\u4e3b\u8981\u6311\u6218\u4e4b\u4e00\u3002\u8d2d\u7269\u4f53\u9a8c\u5df2\u6f14\u53d8\u4e3a\u80fd\u591f\u8ba9\u4f01\u4e1a\u8131\u9896\u800c\u51fa\u7684\u6218\u7565\u91cd\u70b9\u3002\u5982\u4eca\uff0c\u5b83\u5df2\u6210\u4e3a\u5f71\u54cd\u5404\u7c7b\u89c4\u6a21\u4f01\u4e1a\u9500\u552e\u4e1a\u7ee9\u7684\u6700\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/03\/05\/improve-in-store-customer-experience-tips-zh\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u60f3\u63d0\u5347\u987e\u5ba2\u7684\u5e97\u5185\u4f53\u9a8c\uff1f\u6765\u770b\u770b\u8fd95\u4e2a\u6280\u5de7\uff01 - The future of retail blog\" \/>\n<meta property=\"og:description\" content=\"\u63d0\u5347\u987e\u5ba2\u7684\u5e97\u5185\u4f53\u9a8c\u662f\u96f6\u552e\u5546\u9762\u4e34\u7684\u4e3b\u8981\u6311\u6218\u4e4b\u4e00\u3002\u8d2d\u7269\u4f53\u9a8c\u5df2\u6f14\u53d8\u4e3a\u80fd\u591f\u8ba9\u4f01\u4e1a\u8131\u9896\u800c\u51fa\u7684\u6218\u7565\u91cd\u70b9\u3002\u5982\u4eca\uff0c\u5b83\u5df2\u6210\u4e3a\u5f71\u54cd\u5404\u7c7b\u89c4\u6a21\u4f01\u4e1a\u9500\u552e\u4e1a\u7ee9\u7684\u6700\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/03\/05\/improve-in-store-customer-experience-tips-zh\/\" \/>\n<meta property=\"og:site_name\" content=\"The future of retail blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-05T15:28:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T15:08:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2018\/03\/168888-quer-melhorar-a-experiencia-do-consumidor-na-loja-confira-estas-5-dicas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice Wonders\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Wonders\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/03\/05\/improve-in-store-customer-experience-tips-zh\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/03\/05\/improve-in-store-customer-experience-tips-zh\/\",\"name\":\"\u60f3\u63d0\u5347\u987e\u5ba2\u7684\u5e97\u5185\u4f53\u9a8c\uff1f\u6765\u770b\u770b\u8fd95\u4e2a\u6280\u5de7\uff01 - The future of retail blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\"},\"datePublished\":\"2018-03-05T15:28:28+00:00\",\"dateModified\":\"2026-10-19T15:08:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\"},\"description\":\"\u63d0\u5347\u987e\u5ba2\u7684\u5e97\u5185\u4f53\u9a8c\u662f\u96f6\u552e\u5546\u9762\u4e34\u7684\u4e3b\u8981\u6311\u6218\u4e4b\u4e00\u3002\u8d2d\u7269\u4f53\u9a8c\u5df2\u6f14\u53d8\u4e3a\u80fd\u591f\u8ba9\u4f01\u4e1a\u8131\u9896\u800c\u51fa\u7684\u6218\u7565\u91cd\u70b9\u3002\u5982\u4eca\uff0c\u5b83\u5df2\u6210\u4e3a\u5f71\u54cd\u5404\u7c7b\u89c4\u6a21\u4f01\u4e1a\u9500\u552e\u4e1a\u7ee9\u7684\u6700\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002\",\"breadcrumb\":{\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/03\/05\/improve-in-store-customer-experience-tips-zh\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/03\/05\/improve-in-store-customer-experience-tips-zh\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/03\/05\/improve-in-store-customer-experience-tips-zh\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.alicewonders.ws\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u60f3\u63d0\u5347\u987e\u5ba2\u7684\u5e97\u5185\u4f53\u9a8c\uff1f\u6765\u770b\u770b\u8fd95\u4e2a\u6280\u5de7\uff01\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#website\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/\",\"name\":\"The future of retail blog\",\"description\":\"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452\",\"name\":\"Alice Wonders\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"contentUrl\":\"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg\",\"caption\":\"Alice Wonders\"},\"sameAs\":[\"http:\/\/www.alicewonders.ws\"],\"url\":\"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u60f3\u63d0\u5347\u987e\u5ba2\u7684\u5e97\u5185\u4f53\u9a8c\uff1f\u6765\u770b\u770b\u8fd95\u4e2a\u6280\u5de7\uff01 - The future of retail blog","description":"\u63d0\u5347\u987e\u5ba2\u7684\u5e97\u5185\u4f53\u9a8c\u662f\u96f6\u552e\u5546\u9762\u4e34\u7684\u4e3b\u8981\u6311\u6218\u4e4b\u4e00\u3002\u8d2d\u7269\u4f53\u9a8c\u5df2\u6f14\u53d8\u4e3a\u80fd\u591f\u8ba9\u4f01\u4e1a\u8131\u9896\u800c\u51fa\u7684\u6218\u7565\u91cd\u70b9\u3002\u5982\u4eca\uff0c\u5b83\u5df2\u6210\u4e3a\u5f71\u54cd\u5404\u7c7b\u89c4\u6a21\u4f01\u4e1a\u9500\u552e\u4e1a\u7ee9\u7684\u6700\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/03\/05\/improve-in-store-customer-experience-tips-zh\/","og_locale":"pt_BR","og_type":"article","og_title":"\u60f3\u63d0\u5347\u987e\u5ba2\u7684\u5e97\u5185\u4f53\u9a8c\uff1f\u6765\u770b\u770b\u8fd95\u4e2a\u6280\u5de7\uff01 - The future of retail blog","og_description":"\u63d0\u5347\u987e\u5ba2\u7684\u5e97\u5185\u4f53\u9a8c\u662f\u96f6\u552e\u5546\u9762\u4e34\u7684\u4e3b\u8981\u6311\u6218\u4e4b\u4e00\u3002\u8d2d\u7269\u4f53\u9a8c\u5df2\u6f14\u53d8\u4e3a\u80fd\u591f\u8ba9\u4f01\u4e1a\u8131\u9896\u800c\u51fa\u7684\u6218\u7565\u91cd\u70b9\u3002\u5982\u4eca\uff0c\u5b83\u5df2\u6210\u4e3a\u5f71\u54cd\u5404\u7c7b\u89c4\u6a21\u4f01\u4e1a\u9500\u552e\u4e1a\u7ee9\u7684\u6700\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002","og_url":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/03\/05\/improve-in-store-customer-experience-tips-zh\/","og_site_name":"The future of retail blog","article_published_time":"2018-03-05T15:28:28+00:00","article_modified_time":"2026-10-19T15:08:49+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2018\/03\/168888-quer-melhorar-a-experiencia-do-consumidor-na-loja-confira-estas-5-dicas.jpg","type":"image\/jpeg"}],"author":"Alice Wonders","twitter_card":"summary","twitter_misc":{"Written by":"Alice Wonders"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/03\/05\/improve-in-store-customer-experience-tips-zh\/","url":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/03\/05\/improve-in-store-customer-experience-tips-zh\/","name":"\u60f3\u63d0\u5347\u987e\u5ba2\u7684\u5e97\u5185\u4f53\u9a8c\uff1f\u6765\u770b\u770b\u8fd95\u4e2a\u6280\u5de7\uff01 - The future of retail blog","isPartOf":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#website"},"datePublished":"2018-03-05T15:28:28+00:00","dateModified":"2026-10-19T15:08:49+00:00","author":{"@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452"},"description":"\u63d0\u5347\u987e\u5ba2\u7684\u5e97\u5185\u4f53\u9a8c\u662f\u96f6\u552e\u5546\u9762\u4e34\u7684\u4e3b\u8981\u6311\u6218\u4e4b\u4e00\u3002\u8d2d\u7269\u4f53\u9a8c\u5df2\u6f14\u53d8\u4e3a\u80fd\u591f\u8ba9\u4f01\u4e1a\u8131\u9896\u800c\u51fa\u7684\u6218\u7565\u91cd\u70b9\u3002\u5982\u4eca\uff0c\u5b83\u5df2\u6210\u4e3a\u5f71\u54cd\u5404\u7c7b\u89c4\u6a21\u4f01\u4e1a\u9500\u552e\u4e1a\u7ee9\u7684\u6700\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002","breadcrumb":{"@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/03\/05\/improve-in-store-customer-experience-tips-zh\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/03\/05\/improve-in-store-customer-experience-tips-zh\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/03\/05\/improve-in-store-customer-experience-tips-zh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.alicewonders.ws\/blog\/"},{"@type":"ListItem","position":2,"name":"\u60f3\u63d0\u5347\u987e\u5ba2\u7684\u5e97\u5185\u4f53\u9a8c\uff1f\u6765\u770b\u770b\u8fd95\u4e2a\u6280\u5de7\uff01"}]},{"@type":"WebSite","@id":"https:\/\/www.alicewonders.ws\/blog\/#website","url":"https:\/\/www.alicewonders.ws\/blog\/","name":"The future of retail blog","description":"Um blog sobre experi\u00eancias digitais e inova\u00e7\u00e3o no varejo.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alicewonders.ws\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/77e79e60f5970c2aef9eb64746c87452","name":"Alice Wonders","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.alicewonders.ws\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","contentUrl":"https:\/\/www.alicewonders.ws\/blog\/wp-content\/uploads\/2023\/11\/Miniaturas-Aba-Works46-96x96.jpg","caption":"Alice Wonders"},"sameAs":["http:\/\/www.alicewonders.ws"],"url":"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/"}]}},"_links":{"self":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3226"}],"collection":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/comments?post=3226"}],"version-history":[{"count":1,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3226\/revisions"}],"predecessor-version":[{"id":4530,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/posts\/3226\/revisions\/4530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media\/1190"}],"wp:attachment":[{"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/media?parent=3226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/categories?post=3226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alicewonders.ws\/blog\/wp-json\/wp\/v2\/tags?post=3226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}