{"id":3218,"date":"2018-02-16T13:26:07","date_gmt":"2018-02-16T16:26:07","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3218"},"modified":"2026-10-19T12:08:51","modified_gmt":"2026-10-19T15:08:51","slug":"8-retail-sales-strategies-to-apply-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/02\/16\/8-retail-sales-strategies-to-apply-zh\/","title":{"rendered":"\u4f60\u5fc5\u987b\u5b9e\u8df5\u76848\u5927\u96f6\u552e\u9500\u552e\u7b56\u7565\uff01"},"content":{"rendered":"<p>\u51ed\u501f\u575a\u5b9a\u7684\u51b3\u5fc3\u548c\u5468\u5bc6\u7684\u89c4\u5212\uff0c\u5373\u4f7f\u5728\u5371\u673a\u65f6\u671f\u4e5f\u80fd\u591f\u63d0\u5347\u5229\u6da6\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u6574\u7406\u4e868\u4e2a\u96f6\u552e\u9500\u552e\u7b56\u7565\uff0c\u8ba9\u4f60\u4eca\u5929\u5c31\u80fd\u4ed8\u8bf8\u5b9e\u8df5\uff01<\/p>\n<p>\u636e<a href=\"https:\/\/g1.globo.com\/economia\/noticia\/vendas-no-comercio-caem-62.ghtml\">IBGE<\/a>\uff08\u5df4\u897f\u5730\u7406\u4e0e\u7edf\u8ba1\u7814\u7a76\u6240\uff09\u7edf\u8ba1\uff0c2016\u5e74\u96f6\u552e\u9500\u552e\u989d\u51fa\u73b0\u4e86\u8fd115\u5e74\u6765\u7684\u6700\u5927\u8dcc\u5e45\u3002\u9762\u5bf9\u5982\u6b64\u4e25\u5cfb\u7684\u5f62\u52bf\uff0c\u601d\u8003\u5bcc\u6709\u521b\u610f\u7684\u521b\u65b0\u89e3\u51b3\u65b9\u6848\u6765\u63d0\u5347\u4e1a\u7ee9\u81f3\u5173\u91cd\u8981\u3002\u5f53\u7136\uff0c\u8fd8\u8981\u5bc6\u5207\u5173\u6ce8\u7ade\u4e89\u5bf9\u624b\u7684\u52a8\u5411\u3002\u5feb\u6765\u770b\u770b\u4e0b\u9762\u8fd9\u4e9b\u5efa\u8bae\uff0c\u4e3a\u4f60\u7684\u751f\u610f\u5168\u9762\u5347\u7ea7\u5427\uff01<\/p>\n<h2>1. \u6df1\u5165\u4e86\u89e3\u4f60\u7684\u53d7\u4f17<\/h2>\n<p>\u4e86\u89e3\u4f60\u7684\u53d7\u4f17\u662f\u4efb\u4f55\u7b56\u7565\u7684\u57fa\u7840\u3002\u6e05\u695a\u8c01\u662f\u4f60\u7684\u6d88\u8d39\u8005\uff0c\u4f60\u624d\u80fd\u7b56\u5212\u66f4\u9ad8\u6548\u7684<a href=\"http:\/\/alicewonders.ws\/blog\/2017\/10\/24\/como-vender-mais-com-marketing-de-varejo-entenda\/\">\u8425\u9500<\/a>\u6d3b\u52a8\uff0c\u5728\u5e93\u5b58\u65b9\u9762\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\uff0c\u5e76\u5bf9\u5458\u5de5\u8fdb\u884c\u6709\u9488\u5bf9\u6027\u7684\u57f9\u8bad\u3002<\/p>\n<p>\u603b\u4f53\u800c\u8a00\uff0c\u5f53\u7ba1\u7406\u8005\u660e\u786e\u4e86\u6d88\u8d39\u8005\u753b\u50cf\uff0c\u6574\u4e2a\u95e8\u5e97\u7684\u89c4\u5212\u5c31\u4f1a\u66f4\u6709\u9488\u5bf9\u6027\u3001\u66f4\u52a0\u6709\u6548\u3002\u56e0\u6b64\uff0c\u627e\u5230\u4e00\u4e9b\u57fa\u672c\u95ee\u9898\u7684\u7b54\u6848\uff0c\u662f\u6253\u9020\u6210\u529f\u6d3b\u52a8\u7684\u5173\u952e\u3002\u6765\u770b\u51e0\u4e2a\u4f8b\u5b50\uff1a<\/p>\n<ul>\n<li>\u4f60\u7684\u987e\u5ba2\u8d70\u8fdb\u5e97\u91cc\u65f6\u5728\u5bfb\u627e\u4ec0\u4e48\uff1f<\/li>\n<li>\u4f60\u7684\u53d7\u4f17\u662f\u5426\u4e60\u60ef\u7f51\u8d2d\uff1f\u9891\u7387\u5982\u4f55\uff1f<\/li>\n<li>\u4ed6\u4eec\u66f4\u770b\u91cd\u4ef7\u683c\u8fd8\u662f\u4ea7\u54c1\u8d28\u91cf\uff1f<\/li>\n<\/ul>\n<h2>2. \u8bbe\u5b9a\u76ee\u6807<\/h2>\n<p>\u6ca1\u6709\u660e\u786e\u7684\u76ee\u6807\uff0c\u4efb\u4f55<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3168\">\u7b56\u7565<\/a>\u90fd\u4e0d\u4f1a\u594f\u6548\u3002\u56e0\u6b64\uff0c\u8bf7\u786e\u5b9a\u4f60\u7684\u4f01\u4e1a\u5e0c\u671b\u5b9e\u73b0\u7684\u589e\u957f\u767e\u5206\u6bd4\uff0c\u5206\u6790\u5458\u5de5\u7684\u751f\u4ea7\u80fd\u529b\uff0c\u5e76\u660e\u786e\u4e3a\u8fbe\u6210\u9884\u671f\u7ed3\u679c\u9700\u8981\u91c7\u53d6\u54ea\u4e9b\u884c\u52a8\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0c\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u4f60\u9700\u8981\u4e86\u89e3\u8d22\u52a1\u56e2\u961f\u548c\u9500\u552e\u56e2\u961f\u6240\u9762\u4e34\u7684\u56f0\u96be\u3002\u6bd5\u7adf\uff0c\u5982\u679c\u9500\u552e\u4eba\u5458\u5df2\u7ecf\u4e0d\u582a\u91cd\u8d1f\uff0c\u518d\u8981\u6c42\u4ed6\u4eec\u6bcf\u5929\u5356\u51faX\u4ef6\u5546\u54c1\u4e5f\u65e0\u6d4e\u4e8e\u4e8b\u3002\u540c\u6837\uff0c\u5982\u679c\u6ca1\u6709\u8db3\u591f\u7684\u8d44\u91d1\uff0c\u4f60\u4e5f\u65e0\u6cd5\u6295\u5165\u4f18\u8d28\u7684\u6269\u5f20\u578b\u8425\u9500\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u8bbe\u5b9a\u4e0e\u4e1a\u52a1\u5b9e\u9645\u60c5\u51b5\u76f8\u7b26\u7684\u76ee\u6807\u975e\u5e38\u91cd\u8981\u3002\u4ee5\u7b2c\u4e00\u4e2a\u4f8b\u5b50\u6765\u8bf4\uff0c\u4e0e\u5176\u7ed9\u5458\u5de5\u89c4\u5b9a\u6bcf\u65e5\u9500\u552e\u989d\uff0c\u62db\u8058\u65b0\u4eba\u53ef\u80fd\u624d\u662f\u66f4\u6709\u6548\u7684\u89e3\u51b3\u529e\u6cd5\u3002<\/p>\n<h2>3. \u63d0\u5347\u987e\u5ba2\u5fe0\u8bda\u5ea6<\/h2>\n<p>\u4f60\u5e94\u8be5\u5df2\u7ecf\u77e5\u9053\uff0c\u83b7\u53d6\u4e00\u4f4d\u65b0\u987e\u5ba2\u5bf9\u4f01\u4e1a\u6765\u8bf4\u65e2\u8d39\u529b\u53c8\u6602\u8d35\u3002\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u770b\uff0c<a href=\"https:\/\/exame.abril.com.br\/pme\/por-que-investir-mais-nos-clientes-atuais-do-que-em-novos\/\">\u7559\u4f4f\u8001\u987e\u5ba2<\/a>\u662f\u4e00\u9879\u975e\u5e38\u6709\u6548\u7684\u96f6\u552e<a href=\"https:\/\/www.idealmarketing.com.br\/blog\/estrategia-de-vendas\/\">\u9500\u552e\u7b56\u7565<\/a>\u3002<\/p>\n<p>\u8fd9\u662f\u56e0\u4e3a\u73b0\u6709\u987e\u5ba2\u5df2\u7ecf\u88ab\u8bf4\u670d\u5728\u4f60\u8fd9\u91cc\u6d88\u8d39\uff0c\u53ea\u9700\u8981\u8ba9\u4ed6\u4eec\u7ee7\u7eed\u7559\u4e0b\u6765\u5c31\u884c\u3002\u56e0\u6b64\uff0c\u9700\u8981\u5728\u552e\u540e\u670d\u52a1\u4e0a\u4e0b\u529f\u592b\uff0c\u8ba9\u987e\u5ba2\u5bf9<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3180\">\u6574\u4e2a\u4f53\u9a8c\u5b8c\u5168\u6ee1\u610f<\/a>\u3002\u6b64\u5916\uff0c\u63d0\u5347\u987e\u5ba2\u5fe0\u8bda\u5ea6\u7684\u65b9\u6cd5\u8fd8\u6709\u5f88\u591a\uff0c\u6bd4\u5982\u5728\u95e8\u5e97\u5185\u4e3e\u529e\u4e13\u5c5e\u6d3b\u52a8\u3002<\/p>\n<p>\u4f60\u9700\u8981\u7ed3\u5408\u6d88\u8d39\u8005\u753b\u50cf\uff0c\u5236\u5b9a\u6700\u5408\u9002\u7684\u4e3e\u63aa\u3002\u8bf7\u8bb0\u4f4f\uff0c\u5fe0\u5b9e\u987e\u5ba2\u80fd\u591f\u901a\u8fc7\u4f20\u7edf\uff08\u4e14\u4f9d\u7136\u6709\u6548\uff09\u7684\u53e3\u7891\u8425\u9500\uff0c\u81ea\u53d1\u5730\u4e3a\u4f60\u7684\u54c1\u724c\u505a\u5ba3\u4f20\u3002<\/p>\n<h2>5. \u6295\u5165\u4f18\u8d28\u670d\u52a1<\/h2>\n<p><a href=\"https:\/\/exame.abril.com.br\/negocios\/por-atender-mal-empresas-perdem-clientes-e-us-217-bilhoes\/\">Accenture<\/a>\uff08\u57c3\u68ee\u54f2\uff09\u7684\u4e00\u9879\u8c03\u67e5\u53d1\u73b0\uff0c2015\u5e74\u5df4\u897f\u96f6\u552e\u4f01\u4e1a\u56e0\u670d\u52a1\u4e0d\u4f73\u635f\u5931\u4e86\u7ea62170\u4ebf\u7f8e\u5143\u3002\u8fd9\u610f\u5473\u7740\u670986%\u7684\u6d88\u8d39\u8005\u56e0\u4e3a\u5bf9\u67d0\u5bb6\u5546\u6237\u7684\u670d\u52a1\u4e0d\u6ee1\u610f\u800c\u8f6c\u5411\u4e86\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n<p>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6295\u5165\u7cbe\u529b\u7ef4\u62a4\u826f\u597d\u7684\u5ba2\u6237\u5173\u7cfb\u7684\u91cd\u8981\u6027\u4e0d\u5bb9\u5ffd\u89c6\u3002\u57f9\u8bad\u4f60\u7684\u56e2\u961f\uff0c\u8ba9\u4ed6\u4eec\u79ef\u6781\u4e3b\u52a8\u3001\u5f6c\u5f6c\u6709\u793c\u3001\u4e1a\u52a1\u719f\u7ec3\u3002\u6b64\u5916\uff0c\u9500\u552e\u4eba\u5458\u61c2\u5f97\u4ee5\u4e2a\u6027\u5316\u3001\u5bcc\u6709\u540c\u7406\u5fc3\u7684\u65b9\u5f0f\u63a5\u5f85\u987e\u5ba2\uff0c\u771f\u6b63\u7406\u89e3\u6bcf\u4f4d\u987e\u5ba2\u7684\u9700\u6c42\uff0c\u4e5f\u975e\u5e38\u91cd\u8981\u3002<\/p>\n<p>\u5236\u5b9a\u4e00\u4efd\u670d\u52a1\u89c4\u8303\u624b\u518c\uff0c\u662f\u4e00\u9879\u5df2\u88ab\u8bc1\u660e\u76f8\u5f53\u6709\u6548\u7684\u7b56\u7565\u3002\u6700\u7406\u60f3\u7684\u505a\u6cd5\u662f\u4e3a\u81ea\u5df1\u7684\u95e8\u5e97\u91cf\u8eab\u5b9a\u5236\u4e00\u4efd\uff0c\u660e\u786e\u9500\u552e\u56e2\u961f\u5728\u63a5\u5f85\u6709\u7279\u6b8a\u9700\u6c42\u7684\u987e\u5ba2\u3001\u7ed3\u675f\u901a\u8bdd\u3001\u5904\u7406\u6295\u8bc9\u7b49\u5404\u79cd\u60c5\u51b5\u4e0b\u5e94\u5982\u4f55\u5e94\u5bf9\u3002<\/p>\n<h2>6. \u53d1\u6325\u521b\u610f<\/h2>\n<p>\u5bf9\u4e8e\u5e0c\u671b\u5728\u96f6\u552e\u884c\u4e1a\u4e2d\u8131\u9896\u800c\u51fa\u7684\u4eba\u6765\u8bf4\uff0c\u521b\u9020\u6027\u601d\u7ef4\u540c\u6837\u81f3\u5173\u91cd\u8981\u3002\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u51fa\u53d1\uff0c\u5206\u6790\u4f60\u80fd\u4e3a\u987e\u5ba2\u63d0\u4f9b\u54ea\u4e9b\u670d\u52a1\uff0c\u4ece\u800c\u4e3a\u5e97\u5185\u9500\u552e\u7684\u4ea7\u54c1\u589e\u52a0\u9644\u52a0\u4ef7\u503c\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u4e00\u5bb6\u5973\u88c5\u5e97\u53ef\u4ee5\u4e3a\u987e\u5ba2\u5f00\u8bbe\u670d\u88c5\u5b9a\u5236\u5de5\u4f5c\u574a\uff1b\u800c\u4e00\u5bb6\u6e38\u620f\u673a\u95e8\u5e97\u5219\u53ef\u4ee5\u6253\u9020\u4e00\u4e2a\u6e38\u620f\u7a7a\u95f4\uff0c\u4e3e\u529e\u6bd4\u8d5b\u5e76\u8bbe\u7f6e\u5956\u54c1\u3002\u8fd9\u6837\u505a\u7684\u76ee\u7684\uff0c\u662f\u8ba9\u6d88\u8d39\u8005\u5373\u4f7f\u5f53\u4e0b\u4e0d\u8d2d\u7269\uff0c\u4e5f\u613f\u610f\u5230\u5e97\u91cc\u6765\u3002<\/p>\n<p>\u6240\u4ee5\uff0c\u7814\u7a76\u4e00\u4e0b\u7ade\u4e89\u5bf9\u624b\uff0c\u770b\u770b\u4ed6\u4eec\u5df2\u7ecf\u63d0\u4f9b\u4e86\u4ec0\u4e48\uff0c\u518d\u52aa\u529b\u627e\u5230\u81ea\u5df1\u7684\u5dee\u5f02\u5316\u4f18\u52bf\u3002\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u522b\u5fd8\u4e86\u8981\u628a\u53d7\u4f17\u8003\u8651\u8fdb\u53bb\uff0c\u597d\u5417\uff1f<\/p>\n<h2>7. 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