{"id":3215,"date":"2018-01-26T10:37:19","date_gmt":"2018-01-26T13:37:19","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3215"},"modified":"2026-10-19T12:08:51","modified_gmt":"2026-10-19T15:08:51","slug":"why-retail-needs-trade-marketing-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/01\/26\/why-retail-needs-trade-marketing-zh\/","title":{"rendered":"\u96f6\u552e\u4e1a\u9700\u8981\u6295\u8d44\u901a\u8def\u8425\u9500\u76846\u4e2a\u7406\u7531"},"content":{"rendered":"<p>\u5c3d\u7ba1\u9500\u552e\u6d41\u7a0b\u968f\u7740\u65f6\u95f4\u63a8\u79fb\u53d8\u5f97\u8d8a\u6765\u8d8a\u590d\u6742\uff0c\u4f46\u8fd9\u9879\u6d3b\u52a8\u7684\u672c\u8d28\u59cb\u7ec8\u672a\u53d8\uff1a\u751f\u4ea7\u51fa\u6765\u7684\u4ea7\u54c1\u5fc5\u987b\u5356\u51fa\u53bb\u3002\u5728\u8fd9\u4e00\u80cc\u666f\u4e0b\uff0c\u6295\u8d44trade marketing\uff08\u6e20\u9053\u8425\u9500\uff09\u7684\u5fc5\u8981\u6027\u4fbf\u663e\u73b0\u51fa\u6765\uff0c\u56e0\u4e3a\u5236\u9020\u5546\u4ecd\u7136\u9700\u8981\u5c06\u81ea\u5df1\u7684\u4ea7\u54c1\u4e0e\u7ec8\u7aef\u6d88\u8d39\u8005\u8fde\u63a5\u8d77\u6765\u3002<\/p>\n<p>\u4f46\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u4ed6\u4eec\u5fc5\u987b\u8ba9\u8fd9\u4e00\u4e3b\u5f20\u5bf9\u5206\u9500\u94fe\u5177\u6709\u5438\u5f15\u529b\u3002\u5206\u9500\u94fe\u7531\u9500\u552e\u8fd9\u4e9b\u4ea7\u54c1\u7684<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3176\">\u96f6\u552e\u5546<\/a>\u3001\u7ecf\u9500\u5546\u548c\u6279\u53d1\u5546\u7ec4\u6210\u3002<\/p>\n<p>\u4f18\u5316\u9500\u552e\u6d41\u7a0b\u5df2\u6210\u4e3a\u4e00\u9879\u591a\u9762\u7684\u5546\u4e1a\u80fd\u529b\uff0c\u800c\u8fd9\u6b63\u662ftrade 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marketing\u6d3b\u52a8\u9700\u8981\u8ba9\u5236\u9020\u5546\u7684\u4ea7\u54c1\u5bf9\u5206\u9500\u6e20\u9053\u5408\u4f5c\u4f19\u4f34\u5177\u6709\u5438\u5f15\u529b\u3002\u56e0\u6b64\uff0c\u7ed3\u5408\u529f\u80fd\u3001\u4ef7\u683c\u4ee5\u53ca\u4e3a\u5ba2\u6237\u5e26\u6765\u7684\u4ef7\u503c\u7b49\u591a\u4e2a\u65b9\u9762\uff0c\u8bf4\u660e\u4e00\u4ef6\u5546\u54c1\u4e3a\u4f55\u4f18\u4e8e\u53e6\u4e00\u4ef6\uff0c\u6b63\u662f\u8fd9\u4e00\u4e3b\u5f20\u7684\u7ec4\u6210\u90e8\u5206\u3002<\/p>\n<p>\u5f53\u4ea7\u54c1\u7279\u6027\u5728\u4f20\u64ad\u4e2d\u5f97\u5230\u5f3a\u5316\u65f6\uff0c\u4e0d\u4ec5\u4f1a\u5f71\u54cd\u4f9b\u5e94\u5546\u4e0e\u96f6\u552e\u5546\u4e4b\u95f4\u5546\u4e1a\u5173\u7cfb\u5708\u5185\u5bf9\u54c1\u724c\u7684\u8ba4\u77e5\uff0c\u4e5f\u4f1a\u5f71\u54cd\u7ec8\u7aef\u6d88\u8d39\u8005\u2014\u2014\u5546\u54c1\u7684\u7a81\u51fa\u5356\u70b9\u5fc5\u7136\u4f1a\u88ab\u4f20\u9012\u7ed9\u4ed6\u4eec\u3002<\/p>\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u4efb\u4f55\u4e3a\u6269\u5927\u54c1\u724c\u8ba4\u77e5\u5ea6\u800c\u8fdb\u884c\u7684\u6295\u8d44\uff0c\u5176\u6548\u679c\u90fd\u662f\u957f\u671f\u7684\uff0c\u8fd9\u53ef\u80fd\u4f1a\u8ba9\u4eba\u5bf9\u8fd9\u4e00\u65b9\u5f0f\u7684\u6f5c\u529b\u4ea7\u751f\u9519\u8bef\u7684\u5370\u8c61\u3002<\/p>\n<h2>2. \u6539\u5584\u6d88\u8d39\u8005\u4f53\u9a8c<\/h2>\n<p>trade marketing\u53ef\u4ee5\u91c7\u7528\u591a\u79cd\u591a\u6837\u7684\u65b9\u6cd5\u6765\u63a8\u5e7f\u4ea7\u54c1\uff0c\u4ece\u9f13\u52b1\u5728POS\u8d2d\u4e70\u7684\u7b80\u5355\u4f18\u60e0\u6d3b\u52a8\uff0c\u5230\u4e3e\u529e\u5c55\u793a\u3001\u5c55\u89c8\u6216\u9648\u5217\u6d3b\u52a8\uff0c\u4ee5<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3207\">\u8425\u9020\u5bcc\u6709\u5438\u5f15\u529b\u7684\u73af\u5883<\/a>\uff0c\u6fc0\u53d1\u6d88\u8d39\u8005\u5728\u4e0e\u4f17\u4e0d\u540c\u7684\u60c5\u5883\u4e2d\u63a5\u89e6\u54c1\u724c\u3002<\/p>\n<p>\u8fd9\u6837\u7684\u573a\u666f\u4e3a<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3180\">\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u72ec\u7279\u4f53\u9a8c<\/a>\u5e26\u6765\u4e86\u7edd\u4f73\u673a\u4f1a\u3002\u8fd9\u53ef\u4ee5\u521b\u9020\u79ef\u6781\u800c\u96be\u5fd8\u7684\u65f6\u523b\uff0c\u663e\u8457\u6539\u5584\u516c\u4f17\u4e0e\u54c1\u724c\u53ca\u5176\u4ea7\u54c1\u4e4b\u95f4\u7684\u5173\u7cfb\u3002<\/p>\n<p>\u5e76\u975e\u603b\u662f\u9700\u8981\u6253\u9020\u4e00\u4e2a\u4e34\u65f6\u7a7a\u95f4\u3002\u601d\u8def\u4e5f\u53ef\u4ee5\u662f\u6295\u8d44\u4e8e\u4e00\u79cd\u4e92\u60e0\u4e92\u5229\u7684\u5408\u4f5c\u5173\u7cfb\u3002\u4f8b\u5982\uff0c\u5728\u767e\u8d27\u5546\u5e97\u5185\u5f00\u8bbe\u4e00\u5bb6\u77e5\u540d\u5c0f\u5403\u5e97\uff0c\u5c31\u80fd\u591f\u5e26\u6765\u60ca\u559c\u5e76\u5438\u5f15\u987e\u5ba2\u3002<\/p>\n<h2>3. \u6709\u52a9\u4e8e\u4e0e\u96f6\u552e\u5546\u5efa\u7acb\u66f4\u7a33\u56fa\u7684\u5173\u7cfb<\/h2>\n<p>\u4e3a\u4e86\u5546\u4e1a\u4ea4\u6613\u7684\u987a\u5229\u8fdb\u884c\uff0c\u5236\u9020\u5546\u9700\u8981\u4e0e<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3184\">\u96f6\u552e\u5546<\/a>\u5efa\u7acb\u66f4\u6df1\u5165\u7684\u5173\u7cfb\u3002\u6218\u7565\u6027\u4fc3\u9500\u548c\u7ecf\u5e38\u6027\u6fc0\u52b1\u90fd\u662f\u80fd\u591f\u8c03\u52a8\u79ef\u6781\u6027\u3001\u63d0\u5347\u590d\u8d2d\u7387\u7684trade marketing\u4e3e\u63aa\u3002<\/p>\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u4f17\u6240\u5468\u77e5\uff0c\u4efb\u4f55\u5ba2\u6237\u90fd\u559c\u6b22\u53d7\u5230\u7279\u522b\u7684\u5bf9\u5f85\u3002\u56e0\u6b64\uff0ctrade marketing\u521b\u9020\u6709\u5229\u4e8e\u62c9\u8fd1\u8fd9\u79cd\u8ddd\u79bb\u7684\u673a\u4f1a\uff0c\u5e76\u589e\u5f3a\u5236\u9020\u5546\u4e0e\u5206\u9500\u7f51\u7edc\u5408\u4f5c\u4f19\u4f34\u4e4b\u95f4\u5173\u7cfb\u7684\u4fe1\u4efb\u5ea6\uff0c\u662f\u5b8c\u5168\u5408\u7406\u7684\u3002<\/p>\n<h2>4. \u4e0e\u6570\u5b57\u8425\u9500\u7ed3\u5408\u6548\u679c\u66f4\u4f73<\/h2>\n<p>\u6beb\u65e0\u7591\u95ee\uff0ctrade marketing\u5df2\u968f\u7740\u65f6\u95f4\u4e0d\u65ad\u6f14\u8fdb\uff0c\u800c\u501f\u52a9\u6570\u5b57\u8425\u9500\uff0c\u5b83\u53ef\u4ee5\u53d8\u5f97\u66f4\u597d\u3002\u7ebf\u4e0a\u6d3b\u52a8\u4e3a\u7b56\u7565\u6ce8\u5165\u4e86\u66f4\u591a\u6d3b\u529b\uff0c\u5e76\u4e14\u80fd\u591f\u901a\u8fc7\u7cfb\u7edf\u8ddf\u8e2a\u7684\u6307\u6807\u6765\u8bc4\u4f30\u6bcf\u4e00\u6b65\u7684\u6210\u6548\u3002<\/p>\n<p>\u5c3d\u7ba1trade marketing\u7684\u4f5c\u7528\u8303\u56f4\u5f88\u5e7f\uff0c\u4f46\u5982\u4eca\u5f88\u591a\u5de5\u4f5c\u5df2\u7ecf\u53ef\u4ee5\u5728\u7ebf\u4e0a\u5b8c\u6210\u3002\u6570\u5b57\u8425\u9500\u624b\u6bb5\uff0c\u4f8b\u5982\u5728\u7f51\u7ad9\u548c\u535a\u5ba2\u4e0a\u53d1\u5e03\u5185\u5bb9\u3001\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4ee5\u53ca\u5728\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u5f00\u5c55\u6d3b\u52a8\uff0c\u540c\u6837\u53ef\u4ee5\u4f5c\u4e3a\u7b56\u7565\u5de5\u5177\u52a0\u4ee5\u8fd0\u7528\uff0c\u5e76\u53ef\u80fd\u5e26\u6765\u663e\u8457\u7684\u6210\u679c\u3002<\/p>\n<h2>5. \u5e26\u6765\u4e1a\u52a1\u7684\u6218\u7565\u89c6\u89d2<\/h2>\n<p>\u6211\u4eec\u77e5\u9053\uff0c\u6bcf\u5bb6\u4f01\u4e1a\u90fd\u6709\u5176\u7279\u5b9a\u7684\u9700\u6c42\u548c\u4e0d\u540c\u7684\u53d7\u4f17\u3002\u56e0\u6b64\uff0c\u5728\u89c4\u5212\u5177\u4f53\u6218\u672f\u4e4b\u524d\uff0c\u5bf9\u4e1a\u52a1\u6709\u4e00\u4e2a\u5168\u9762\u7684\u8ba4\u8bc6\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u6218\u7565\u89c4\u5212\u662ftrade marketing\u7684\u7b2c\u4e00\u6b65\u3002\u5b83\u5148\u660e\u786e\u5ba2\u6237\u5b9a\u4f4d\uff0c\u7136\u540e\u624d\u51b3\u5b9a\u5e76\u6267\u884c\u5177\u4f53\u884c\u52a8\u3002\u56e0\u6b64\u53ef\u4ee5\u8bf4\uff0c\u8fd9\u9879\u5de5\u4f5c\u7684\u5404\u9879\u4e3e\u63aa\u5fc5\u7136\u9700\u8981\u6218\u7565\u773c\u5149\u548c\u7cbe\u6e5b\u7684\u6267\u884c\u529b\u3002\u53ea\u6709\u8fd9\u6837\uff0c\u624d\u80fd\u786e\u4fdd\u53d6\u5f97\u5207\u5b9e\u7684\u6210\u6548\u3002<\/p>\n<p>trade marketing\u4e13\u5bb6\u9700\u8981\u5177\u5907\u5e7f\u9614\u7684\u4e1a\u52a1\u89c6\u91ce\uff0c\u66f4\u4f55\u51b5\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u6709\u5fc5\u8981\u8c03\u6574\u90a3\u4e9b\u867d\u7136\u5df2\u7ecf\u56fa\u5316\u3001\u4f46\u4e0d\u518d\u80fd\u5e26\u6765\u9884\u671f\u6548\u679c\u7684\u6d41\u7a0b\u3002<\/p>\n<p>\u5728\u843d\u5730\u5b9e\u65bd\u8fd9\u7c7b\u8425\u9500\u65f6\uff0c\u5927\u80c6\u7684\u4e13\u4e1a\u4eba\u58eb\u5927\u6709\u53ef\u4e3a\u3002\u8fd9\u662f\u56e0\u4e3a\u5e76\u975e\u6240\u6709\u4f01\u4e1a\u90fd\u5df2\u5177\u5907\u5148\u8fdb\u4e14\u91cd\u8981\u7684\u7ba1\u7406\u5de5\u5177\uff0c\u4f8b\u5982\u5546\u4e1a\u8ba1\u5212\u4ee5\u53caPOS\u6d88\u8d39\u884c\u4e3a\u8c03\u7814\u7b49\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u8fd9\u4e3a\u63a8\u884c\u53d8\u9769\u548c<a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/?p=3165\">\u6d41\u7a0b\u521b\u65b0<\/a>\u7559\u4e0b\u4e86\u7a7a\u95f4\u3002<\/p>\n<h2>6. 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content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/01\/26\/why-retail-needs-trade-marketing-zh\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u96f6\u552e\u4e1a\u9700\u8981\u6295\u8d44\u901a\u8def\u8425\u9500\u76846\u4e2a\u7406\u7531 - The future of retail blog\" \/>\n<meta property=\"og:description\" content=\"\u5c3d\u7ba1\u9500\u552e\u6d41\u7a0b\u968f\u7740\u65f6\u95f4\u63a8\u79fb\u53d8\u5f97\u8d8a\u6765\u8d8a\u590d\u6742\uff0c\u4f46\u8fd9\u9879\u6d3b\u52a8\u7684\u672c\u8d28\u59cb\u7ec8\u672a\u53d8\uff1a\u751f\u4ea7\u51fa\u6765\u7684\u4ea7\u54c1\u5fc5\u987b\u5356\u51fa\u53bb\u3002\u5728\u8fd9\u4e00\u80cc\u666f\u4e0b\uff0c\u6295\u8d44trade 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