{"id":3184,"date":"2017-11-30T15:49:44","date_gmt":"2017-11-30T18:49:44","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3184"},"modified":"2026-10-19T12:08:53","modified_gmt":"2026-10-19T15:08:53","slug":"8-retail-business-mistakes-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2017\/11\/30\/8-retail-business-mistakes-zh\/","title":{"rendered":"\u96f6\u552e\u4e1a\u5fc5\u987b\u907f\u514d\u76848\u4e2a\u9519\u8bef\uff01"},"content":{"rendered":"<p>\u5728\u96f6\u552e\u4e1a\u4e2d\u72af\u9519\u53ef\u80fd\u662f\u4e00\u4ef6\u597d\u4e8b\u2014\u2014\u524d\u63d0\u662f\u8fd9\u4e9b\u9519\u8bef\u6e90\u4e8e\u5bf9\u521b\u65b0\u7684\u63a2\u7d22\uff0c\u80fd\u8ba9\u60a8\u7684\u4f01\u4e1a\u5728\u987e\u5ba2\u773c\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n<p>\u4f46\u5e76\u975e\u6240\u6709\u9519\u8bef\u90fd\u662f\u597d\u7684\uff0c\u6709\u4e9b\u9519\u8bef\u786e\u5b9e\u4f1a\u635f\u5bb3\u4e1a\u52a1\uff0c\u751a\u81f3\u5f71\u54cd\u4f01\u4e1a\u7684\u4e1a\u7ee9\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u672c\u6587\u5c06\u4e3a\u60a8\u4ecb\u7ecd\u96f6\u552e\u4e1a\u4e2d\u5fc5\u987b\u675c\u7edd\u7684 8 \u4e2a\u9519\u8bef\uff0c\u4ee5\u53ca\u907f\u514d\u8fd9\u4e9b\u9519\u8bef\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<p>\u60f3\u8ba9\u60a8\u7684\u96f6\u552e\u4e1a\u52a1\u8fdc\u79bb\u5931\u8bef\u5417\uff1f\u8bf7\u7ee7\u7eed\u9605\u8bfb\uff01<\/p>\n<h2>1. \u96f6\u552e\u4e1a\u4e2d\u7f3a\u4e4f\u6b63\u786e\u7684\u89c4\u5212<\/h2>\n<p>\u96f6\u552e\u5546\u9700\u8981\u907f\u514d\u7684\u7b2c\u4e00\u4e2a\u9519\u8bef\u662f\u89c4\u5212\u4e0d\u5f53\u3002\u6bd5\u7adf\uff0c\u5982\u679c\u8fd9\u4e00\u73af\u8282\u51fa\u4e86\u95ee\u9898\uff0c\u4efb\u4f55\u4e3e\u63aa\u90fd\u65e0\u6cd5\u5e26\u6765\u4ee4\u4eba\u6ee1\u610f\u7684\u7ed3\u679c\u3002\u4ee5\u4e0b\u662f\u60a8\u9700\u8981\u6ce8\u610f\u7684\u51e0\u70b9\uff1a<\/p>\n<ul>\n<li>\u4e3a\u6bcf\u5bb6\u95e8\u5e97\u5236\u5b9a\u5355\u72ec\u7684\u76ee\u6807\uff1a\u5207\u52ff\u5c06\u5404\u5206\u5e97\u7684\u76ee\u6807\u4e00\u5200\u5207\uff1b<\/li>\n<li>\u9009\u62e9\u656c\u4e1a\u4e14\u5177\u5907\u4e1a\u52a1\u6240\u9700\u80fd\u529b\u7684\u80a1\u4e1c\u3001\u5408\u4f5c\u4f19\u4f34\u548c\u5458\u5de5\uff1b<\/li>\n<li>\u8058\u8bf7\u4e00\u4f4d\u503c\u5f97\u4fe1\u8d56\u7684\u4f1a\u8ba1\u5e08\uff1b<\/li>\n<li>\u4e0d\u65ad\u66f4\u65b0\u77e5\u8bc6\uff0c\u4e86\u89e3\u5404\u79cd\u521b\u65b0\uff08\u6211\u4eec\u5c06\u5728\u540e\u6587\u4e2d\u8fdb\u4e00\u6b65\u8ba8\u8bba\u8fd9\u4e00\u8bdd\u9898\uff09\u3002<\/li>\n<\/ul>\n<p>\u6b64\u5916\uff0c\u638c\u63e1\u57fa\u672c\u7684\u8d22\u52a1\u6982\u5ff5\uff08\u73b0\u91d1\u6d41\u3001\u5229\u6da6\u7387\u3001\u5e93\u5b58\u5468\u8f6c\u7387\u7b49\uff09\u4e5f\u5f88\u91cd\u8981\uff0c\u8fd9\u6837\u624d\u80fd\u907f\u514d\u5728\u89c4\u5212\u4e2d\u51fa\u9519\u3002<\/p>\n<h2>2. \u4e0d\u5173\u6ce8\u5e02\u573a\u548c\u6d88\u8d39\u8005\u7684\u53d8\u5316<\/h2>\n<p>\u5e02\u573a\u6b63\u4ee5\u60ca\u4eba\u7684\u901f\u5ea6\u53d8\u5316\u3002\u56e0\u6b64\uff0c\u505c\u6ede\u4e0d\u524d\u662f\u4e00\u4e2a\u53ef\u80fd\u5bfc\u81f4\u8bb8\u591a\u4f01\u4e1a\u7834\u4ea7\u7684\u9519\u8bef\u3002<\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u90a3\u4e9b\u7d27\u8ddf\u96f6\u552e\u4e1a\u53d8\u9769\u7684\u4f01\u4e1a\u5219\u80fd\u5728\u7ade\u4e89\u4e2d\u5927\u6b65\u9886\u5148\uff0c\u5e76\u5b9e\u73b0\u5feb\u901f\u589e\u957f\u3002\u5982\u679c\u60a8\u5e0c\u671b\u7d27\u8ddf\u8d8b\u52bf\uff0c\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5173\u4e8e\u5e02\u573a\u548c\u6d88\u8d39\u8005\u7684\u5efa\u8bae\uff1a<\/p>\n<ul>\n<li>\u5982\u4eca\uff0c\u987e\u5ba2\u7684\u65f6\u95f4\u975e\u5e38\u5b9d\u8d35\u3002\u56e0\u6b64\uff0c\u8981\u4e3a\u4ed6\u4eec\u89e3\u51b3\u95ee\u9898\uff0c\u4e0d\u8981\u7b49\u4ed6\u4eec\u4e0a\u95e8\u2014\u2014\u800c\u8981\u60f3\u529e\u6cd5\u4e3b\u52a8\u63a5\u8fd1\u4ed6\u4eec\uff1b<\/li>\n<li>POS \u4e0d\u5e94\u53ea\u662f\u4e00\u4e2a\u9500\u552e\u573a\u6240\u3002\u4ece\u8fd9\u4e2a\u610f\u4e49\u4e0a\u8bf4\uff0c\u5b83\u5e94\u8be5\u6210\u4e3a\u4e00\u4e2a\u7efc\u5408\u6027\u5e73\u53f0\uff0c\u751a\u81f3\u662f\u4e00\u5ea7\u201c\u5fae\u578b\u5de5\u5382\u201d\uff0c\u63d0\u4f9b\u79df\u8d41\u548c\u5171\u521b\u9009\u9879\u4ee5\u53ca<a href=\"http:\/\/alicewonders.ws\/pt-br\/future-of-retail\/a-experiencia-a-relevancia-e-o-shopper-\">\u4f53\u9a8c<\/a>\u70b9\uff1b<\/li>\n<li>\u60a8\u8fd8\u8bb0\u5f97\u201c\u53f0\u5f0f\u201d\u7535\u8111\u5417\uff1f\u5f88\u597d\uff0c\u4f46 Z \u4e16\u4ee3\uff081995 \u5e74\u81f3 2010 \u5e74\u51fa\u751f\u7684\u4eba\uff09\u51e0\u4e4e\u4e0d\u77e5\u9053\u90a3\u662f\u4ec0\u4e48\u3002\u8fd9\u4e9b\u5e74\u8f7b\u4eba\u751f\u4e8e\u79fb\u52a8\u65f6\u4ee3\uff0c\u65f6\u523b\u4fdd\u6301\u9ad8\u5ea6\u4e92\u8054\u3002\u56e0\u6b64\uff0c\u8bf7\u5bc6\u5207\u5173\u6ce8\u8fd9\u4e9b\u6280\u672f\u521b\u65b0\u3002<\/li>\n<\/ul>\n<p>\u6700\u540e\uff0c\u4e0d\u8981\u60a3\u4e0a\u6240\u8c13\u7684\u201cGabriela \u7efc\u5408\u5f81\u201d\uff1a\u201c\u6211\u751f\u6765\u5982\u6b64\uff0c\u6211\u957f\u5927\u4e5f\u5982\u6b64\u201d\u3002\u76f8\u53cd\uff0c\u8981\u7d27\u8ddf\u6d88\u8d39\u8005\u548c\u5e02\u573a\u7684\u53d8\u5316\uff0c\u52aa\u529b\u4ee5\u540c\u6837\u7684\u8282\u594f\u4e0d\u65ad\u8fdb\u5316\uff01<\/p>\n<h2>3. \u4e0d\u521b\u65b0<\/h2>\n<p>\u6b63\u5982\u4e0a\u4e00\u70b9\u6240\u8ff0\uff0c\u5e02\u573a\u548c\u6d88\u8d39\u8005\u5728\u4e0d\u65ad\u53d8\u5316\u3002\u56e0\u6b64\uff0c\u4f7f\u7528\u666e\u901a\u7684\u5de5\u5177\u548c\u65b9\u6cd5\u5df2\u7ecf\u65e0\u6cd5\u518d\u5438\u5f15\u987e\u5ba2\u53c2\u4e0e\u3002<\/p>\n<p>\u8003\u8651\u5230\u4e89\u593a\u6d88\u8d39\u8005\u65f6\u95f4\u548c\u6ce8\u610f\u529b\u7684\u7ade\u4e89\u5341\u5206\u6fc0\u70c8\uff0c\u60a8\u63d0\u4f9b\u7684\u4f53\u9a8c\u4e0d\u80fd\u201c\u6362\u6c64\u4e0d\u6362\u836f\u201d\u3002\u4e3a\u6b64\uff0c\u5efa\u8bae\u60a8\u5c1d\u8bd5\u4e00\u4e9b\u96f6\u552e\u4f53\u9a8c\u5de5\u5177\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\u589e\u5f3a\u73b0\u5b9e\uff1b<\/li>\n<li>\u5168\u606f\u6280\u672f\uff1b<\/li>\n<li>\u4f20\u611f\u5668\uff1b<\/li>\n<li>\u5c4f\u5e55\u4e0e\u79fb\u52a8\u8bbe\u5907\u4e4b\u95f4\u7684\u4e92\u52a8\u3002<\/li>\n<\/ul>\n<p>\u603b\u4e4b\uff0c\u9009\u62e9\u591a\u79cd\u591a\u6837\u3002\u5173\u952e\u5728\u4e8e\u60a8\u7684\u4f01\u4e1a\u662f\u5426\u61c2\u5f97\u521b\u65b0\u2014\u2014\u6216\u8005<a href=\"http:\/\/alicewonders.ws\/pt-br\/\">\u501f\u52a9\u5728\u8fd9\u4e00\u9886\u57df\u7684\u4e13\u4e1a\u4ee3\u7406\u673a\u6784<\/a>\u3002<\/p>\n<h2>4. \u5e93\u5b58\u7ba1\u7406\u4e0d\u5584<\/h2>\n<p>\u91c7\u8d2d\u8d85\u51fa\u9700\u6c42\u7684\u5546\u54c1\u4f1a\u5360\u7528\u5e93\u5b58\u7a7a\u95f4\uff0c\u800c\u91c7\u8d2d\u4e0d\u8db3\u53c8\u53ef\u80fd\u5bfc\u81f4\u9500\u552e\u635f\u5931\u3002\u56e0\u6b64\uff0c\u7406\u60f3\u7684\u505a\u6cd5\u662f\u5408\u7406\u63a7\u5236\u8ba2\u8d27\u91cf\uff0c\u5e76\u5b9e\u73b0\u96f6\u552e\u6d41\u7a0b\u7684\u4e13\u4e1a\u5316\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u5173\u6ce8\u5e73\u5747\u5e93\u5b58\u65f6\u95f4\u4e5f\u5f88\u91cd\u8981\uff0c\u4ee5\u907f\u514d\u5546\u54c1\u79ef\u538b\u2014\u2014\u6bd5\u7adf\uff0c\u6ede\u9500\u4ea7\u54c1\u5c31\u610f\u5473\u7740\u635f\u5931\u7684\u8d44\u91d1\u3002<\/p>\n<h2>5. \u63d0\u4f9b\u7f3a\u4e4f\u4ef7\u503c\u7684\u670d\u52a1<\/h2>\n<p>\u63d0\u4f9b\u201c\u8ff7\u4f60\u670d\u52a1\u201d\u2014\u2014\u4e5f\u5c31\u662f\u8bf4\uff0c\u65e0\u6cd5\u63d0\u4f9b\u5b8c\u6574\u800c\u771f\u5b9e\u7684\u5229\u76ca\u2014\u2014\u540c\u6837\u4f1a\u964d\u4f4e\u987e\u5ba2\u53c2\u4e0e\u5ea6\u3002\u540c\u6837\uff0c\u4fe1\u606f\u4e5f\u5fc5\u987b\u5177\u6709\u76f8\u5173\u6027\uff0c\u987e\u5ba2\u624d\u80fd\u4ece\u60a8\u4f01\u4e1a\u63d0\u4f9b\u7684\u5185\u5bb9\u4e2d\u770b\u5230\u4ef7\u503c\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u8bf7\u4e3a\u987e\u5ba2\u63d0\u4f9b\u4e2a\u6027\u5316\u4f53\u9a8c\u3002\u5f00\u53d1\u771f\u6b63\u80fd\u89e3\u51b3\u95ee\u9898\u7684\u670d\u52a1\uff0c\u6253\u9020\u4ee4\u4eba\u96be\u5fd8\u7684\u5185\u5bb9\u3002<\/p>\n<h2>6. \u4f4e\u4f30\u987e\u5ba2\u7684\u5174\u8da3<\/h2>\n<p>\u8bb8\u591a\u4f01\u4e1a\u5c06\u7b56\u7565\u805a\u7126\u4e8e targeting\uff08\u76ee\u6807\u53d7\u4f17\uff09\uff0c\u7ed3\u679c\u4eff\u4f5b\u6234\u4e0a\u4e86\u773c\u7f69\uff0c\u770b\u4e0d\u5230\u8eab\u8fb9\u7684\u673a\u4f1a\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u4e00\u4f4d 50 \u5c81\u7684\u987e\u5ba2\u8d70\u8fdb\u4e00\u5bb6\u72af\u4e86\u8fd9\u79cd\u9519\u8bef\u7684\u4f53\u80b2\u7528\u54c1\u5e97\uff0c\u5f53\u4ed6\u8868\u73b0\u51fa\u8d2d\u4e70\u6ed1\u677f\u7684\u5174\u8da3\u65f6\uff0c\u5c31\u53ef\u80fd\u4f1a\u88ab\u4f4e\u4f30\u3002\u6700\u7ec8\uff0c\u987e\u5ba2\u4f1a\u4e0d\u6ee1\u610f\u5730\u79bb\u5f00\uff0c\u800c\u95e8\u5e97\u5219\u9519\u5931\u4e86\u4e00\u4e2a\u7edd\u4f73\u7684\u9500\u552e\u673a\u4f1a\u3002<\/p>\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u4e00\u4e2a\u70ed\u7231\u6ed1\u677f\u7684\u4eba\u53ef\u80fd\u662f 5 \u5c81\u300110 \u5c81\u300118 \u5c81\u300132 \u5c81\u6216 50 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