{"id":3180,"date":"2017-10-04T14:46:04","date_gmt":"2017-10-04T17:46:04","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3180"},"modified":"2026-10-19T12:08:55","modified_gmt":"2026-10-19T15:08:55","slug":"customer-shopping-experience-business-stand-out-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2017\/10\/04\/customer-shopping-experience-business-stand-out-zh\/","title":{"rendered":"\u4e86\u89e3\u987e\u5ba2\u8d2d\u7269\u4f53\u9a8c\u5982\u4f55\u8ba9\u60a8\u7684\u4f01\u4e1a\u8131\u9896\u800c\u51fa\uff01"},"content":{"rendered":"<p>\u5728\u4e00\u4e2a\u65e5\u76ca\u4e13\u4e1a\u5316\u3001\u7ade\u4e89\u65e5\u8d8b\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\uff0c\u4e3a\u987e\u5ba2\u63d0\u4f9b\u79ef\u6781\u7684\u8d2d\u7269\u4f53\u9a8c\u5df2\u4e0d\u518d\u662f\u5dee\u5f02\u5316\u4f18\u52bf\uff0c\u800c\u662f\u4e00\u9879\u5fc5\u987b\u505a\u5230\u7684\u57fa\u672c\u8981\u6c42\u3002<\/p>\n<p>\u90a3\u4e9b\u4e0d\u80fd\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u4e2a\u6027\u5316\u3001\u4ee4\u4eba\u60ca\u559c\u7684\u670d\u52a1\u7684\u4f01\u4e1a\uff0c\u5fc5\u7136\u4f1a\u770b\u5230\u4e1a\u7ee9\u4e0b\u6ed1\uff0c\u5e76\u5c06\u5e02\u573a\u4efd\u989d\u62f1\u624b\u8ba9\u7ed9\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n<p>\u4e0d\u8fc7\u522b\u7740\u6025\uff01\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u5411\u60a8\u5c55\u793a\u8d2d\u7269<a 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684\u5386\u53f2\u8bb0\u5f55\uff0c\u8bf7\u7ecf\u5e38\u56de\u987e\u3002\u5982\u679c\u5728\u67d0\u4e2a\u65f6\u523b\uff0c\u60a8\u611f\u89c9\u5728\u63a5\u5f85\u6216\u670d\u52a1\u4e2d\u6709\u6240\u6b20\u7f3a\uff0c\u8bf7\u7acb\u5373\u4e88\u4ee5\u5f25\u8865\u3002<\/p>\n<h2>\u4e3a\u4ec0\u4e48\u60a8\u7684\u4f01\u4e1a\u5e94\u8be5\u91cd\u89c6\u8d2d\u7269\u4f53\u9a8c\uff1f<\/h2>\n<p>\u5316\u89e3\u987e\u5ba2\u7684\u7591\u8651\u5e76\u975e\u6613\u4e8b\u3002\u7136\u800c\uff0c\u5f53\u8d2d\u7269\u4f53\u9a8c\u7ecf\u8fc7\u7cbe\u5fc3\u6253\u9020\u65f6\uff0c\u5b83\u4f1a\u5728\u6d88\u8d39\u8005\u5fc3\u4e2d\u7559\u4e0b\u4e0d\u53ef\u78e8\u706d\u7684\u5370\u8bb0\uff0c\u800c\u8fd9\u6bb5\u5173\u7cfb\u4e5f\u4f1a\u53d8\u5f97\u5f25\u8db3\u73cd\u8d35\u3002\u4ece\u90a3\u4ee5\u540e\uff0c\u8d2d\u7269\u5c31\u4f1a\u6210\u4e3a\u4e00\u4ef6\u81ea\u7136\u800c\u6709\u8da3\u7684\u4e8b\u60c5\u3002<\/p>\n<p>\u8fd9\u4e48\u8bf4\u8d77\u6765\uff0c\u4f3c\u4e4e\u76f8\u5f53\u7b80\u5355\u660e\u4e86\u3002\u4f46\u8981\u77e5\u9053\uff0c\u8bb8\u591a\u4f01\u4e1a\u90fd\u5ffd\u89c6\u4e86\u8d2d\u7269\u4f53\u9a8c\u3002\u539f\u56e0\u66f4\u7b80\u5355\uff1a\u6253\u9020\u4ee4\u4eba\u96be\u5fd8\u7684\u4f53\u9a8c\u9700\u8981\u89c4\u5212\u3001\u521b\u610f\u3001\u5ba1\u614e\u548c\u6267\u884c\u529b\uff0c\u6b64\u5916\u8fd8\u5fc5\u987b\u5bf9\u5458\u5de5\u8fdb\u884c\u57f9\u8bad\u3002<\/p>\n<p>\u7ed3\u679c\u5c31\u662f\uff0c\u8fd9\u4e9b\u4f01\u4e1a\u5728 POS \u4e0a\u7ee7\u7eed\u4e3a\u987e\u5ba2\u63d0\u4f9b\u5e73\u5eb8\u7684\u4f53\u9a8c\uff0c\u4e5f\u9519\u5931\u4e86\u8ba9\u4e1a\u52a1\u8131\u9896\u800c\u51fa\u7684\u673a\u4f1a\u3002<\/p>\n<p>\u5982\u679c\u60a8\u4ecd\u7136\u4e0d\u76f8\u4fe1\u8d2d\u7269\u4f53\u9a8c\u5bf9\u60a8\u4f01\u4e1a\u7684\u91cd\u8981\u6027\uff0c\u4e0b\u9762\u6211\u4eec\u518d\u7ed9\u51fa\u4e24\u4e2a\u7406\u7531\uff0c\u544a\u8bc9\u60a8\u4e3a\u4ec0\u4e48\u5e94\u8be5\u4e3a\u987e\u5ba2\u63d0\u4f9b\u5b9a\u5236\u5316\u7684\u670d\u52a1\uff01<\/p>\n<h3>POS \u53d8\u5f97\u66f4\u52a0\u7075\u6d3b<\/h3>\n<p>\u8981\u5728\u9500\u552e\u7ec8\u7aef\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u5c31\u5fc5\u987b\u66f4\u6df1\u5165\u5730\u89e3\u8bfb\u53d7\u4f17\u7684\u7ec6\u5206\u6784\u6210\u2014\u2014\u89c2\u5bdf\u4ed6\u4eec\u7684\u884c\u4e3a\u3001\u6587\u5316\u3001\u793e\u4f1a\u9636\u5c42\u4ee5\u53ca\u5730\u57df\u56e0\u7d20\u3002\u8fd9\u4e00\u8fc7\u7a0b\u8981\u6c42\u4f01\u4e1a\u9002\u5e94\u53d7\u4f17\u7684\u671f\u671b\uff0c\u56e0\u6b64\u4f01\u4e1a\u4e5f\u4f1a\u53d8\u5f97\u66f4\u52a0\u7075\u6d3b\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0c\u8fd9\u79cd\u5206\u6790\u9700\u8981\u57fa\u4e8e\u4e24\u4e2a\u57fa\u672c\u8981\u70b9\uff1a<\/p>\n<ol>\n<li>\u76f8\u5173\u8ba4\u77e5\u5fc5\u987b\u901a\u8fc7\u53ef\u9760\u7684\u6570\u636e\u83b7\u5f97\uff1b<\/li>\n<li>\u5404\u9879\u6307\u6807\u9700\u8981\u6839\u636e\u884c\u4e3a\u6a21\u5f0f\u8fdb\u884c\u5206\u6790\u548c\u5f52\u7c7b\uff08\u5bfb\u6c42\u5dee\u5f02\u5316\u4ea7\u54c1\u3001\u4f4e\u4ef7\u3001\u4fbf\u5229\u7b49\u7684\u4e0d\u540c\u4eba\u7fa4\u753b\u50cf\uff09\u3002<\/li>\n<\/ol>\n<p>\u8fd9\u6837\u4e00\u6765\uff0c\u53ea\u9700\u5bf9 POS \u7a0d\u4f5c\u8c03\u6574\uff0c\u4f01\u4e1a\u5c31\u80fd\u4ee5\u4e2a\u6027\u5316\u7684\u65b9\u5f0f\u6ee1\u8db3\u666e\u901a\u5927\u4f17\u7684\u9700\u6c42\u3002<\/p>\n<h3>\u987e\u5ba2\u611f\u5230\u6ee1\u610f<\/h3>\n<p>\u4e2a\u6027\u5316\u8d2d\u7269\u4f53\u9a8c\u6709\u4e00\u4e2a\u6709\u8da3\u7684\u7279\u70b9\uff1a\u5c3d\u7ba1\u4f01\u4e1a\u662f\u4e3a\u4e86\u670d\u52a1\u67d0\u4e00\u7c7b\u987e\u5ba2\u7fa4\u4f53\u800c\u505a\u51fa\u8c03\u6574\uff0c\u4f46\u6bcf\u4e00\u4f4d\u987e\u5ba2\u90fd\u4f1a\u89c9\u5f97\u95e8\u5e97\u4eff\u4f5b\u662f\u4e13\u95e8\u4e3a\u6ee1\u8db3\u81ea\u5df1\u7684\u72ec\u7279\u9700\u6c42\u800c\u91cf\u8eab\u6253\u9020\u7684\u3002<\/p>\n<p>\u8fd9\u662f\u56e0\u4e3a\u8fd9\u79cd\u8c03\u6574\u5145\u5206\u8003\u8651\u4e86\u67d0\u4e00\u5730\u533a\u6216\u987e\u5ba2\u7fa4\u4f53\u5bf9\u7279\u5b9a\u4ea7\u54c1\u6216\u5dee\u5f02\u5316\u670d\u52a1\u7684\u9700\u6c42\u3002\u8fd9\u6837\u4e00\u6765\uff0c\u8fd9\u90e8\u5206\u53d7\u4f17\u5c31\u4f1a\u5bf9\u4f01\u4e1a\u4ea7\u751f\u8ba4\u540c\u611f\u3002\u6362\u53e5\u8bdd\u8bf4\uff0cPOS \u80fd\u591f\u4e00\u6b21\u6027\u6ee1\u8db3\u4f17\u591a\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002<\/p>\n<p>\u5176\u7ed3\u679c\u662f\uff0c\u987e\u5ba2\u611f\u5230\u81ea\u5df1\u53d7\u5230\u4e86\u91cd\u89c6\uff0c\u800c\u4f01\u4e1a\u5219\u8425\u9020\u51fa\u4e00\u79cd\u79ef\u6781\u7684\u6c1b\u56f4\uff0c\u6709\u52a9\u4e8e\u63d0\u5347\u8fd9\u4e00\u6d88\u8d39\u7fa4\u4f53\u7684\u5fe0\u8bda\u5ea6\u3002<\/p>\n<p>\u600e\u4e48\u6837\uff0c\u60a8\u662f\u5426\u5df2\u7ecf\u76f8\u4fe1\u8d2d\u7269\u4f53\u9a8c\u5bf9\u60a8\u7684\u4f01\u4e1a\u81f3\u5173\u91cd\u8981\uff1f\u90a3\u4e48\uff0c\u63a5\u4e0b\u6765\u5c31\u770b\u770b\u5982\u4f55\u6539\u5584\u8d2d\u7269\u4f53\u9a8c\uff0c\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u8981\u8fd9\u6837\u505a\u5427\uff01<\/p>\n<h2>\u5982\u4f55\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u8981\u6539\u5584\u8d2d\u7269\u4f53\u9a8c\uff1f<\/h2>\n<p>\u5728\u4e0a\u4e00\u90e8\u5206\u4e2d\uff0c\u6211\u4eec\u8c08\u5230\u4e86\u60a8\u7684\u4f01\u4e1a\u4e3a\u4ec0\u4e48\u5e94\u8be5\u91cd\u89c6\u8d2d\u7269\u4f53\u9a8c\u3002\u73b0\u5728\uff0c\u6211\u4eec\u6765\u770b\u4e00\u4e9b\u6570\u636e\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/ecommercenews.com.br\/noticias\/dicas\/4-solucoes-que-melhoram-a-experiencia-de-compra-do-cliente\/?utm_source=blog&amp;utm_campaign=rc_blogpost\">\u7f8e\u56fd\u516c\u53f8 LogMwIn \u59d4\u6258 Ovum \u7814\u7a76\u673a\u6784\u5f00\u5c55\u7684\u4e00\u9879\u7814\u7a76<\/a>\uff08Ovum \u662f\u4e00\u5bb6\u82f1\u56fd\u54a8\u8be2\u4e0e\u8c03\u7814\u673a\u6784\uff09\u53d1\u73b0\uff0c82% \u7684\u53d7\u8bbf\u8005\u4f1a\u56e0\u4e3a\u4e00\u6b21\u7cdf\u7cd5\u7684\u4f53\u9a8c\u800c\u4e0d\u518d\u4e0e\u67d0\u4e2a\u54c1\u724c\u6253\u4ea4\u9053\uff1b<\/li>\n<li><a href=\"https:\/\/ecommercenews.com.br\/noticias\/dicas\/4-solucoes-que-melhoram-a-experiencia-de-compra-do-cliente\/?utm_source=blog&amp;utm_campaign=rc_blogpost\">Salesforce \u7684\u4e00\u9879\u8c03\u67e5\u53d1\u73b0<\/a>\uff0c88% \u7684\u8425\u9500\u4eba\u5458\u5df2\u7ecf\u8ba4\u8bc6\u5230\u987e\u5ba2\u65c5\u7a0b\u7684\u91cd\u8981\u6027\uff0c\u5e76\u5c06\u5176\u8fd0\u7528\u5230\u81ea\u5df1\u7684\u7b56\u7565\u4e2d\uff1b<\/li>\n<li><a href=\"https:\/\/ecommercenews.com.br\/noticias\/dicas\/4-solucoes-que-melhoram-a-experiencia-de-compra-do-cliente\/?utm_source=blog&amp;utm_campaign=rc_blogpost\">Zoom \u7f51\u7ad9<\/a>\uff08\u4e00\u5bb6\u4ea7\u54c1\u4e0e\u4ef7\u683c\u6bd4\u8f83\u5e73\u53f0\uff09\u4e0e Consumoteca \u8054\u5408\u5f00\u5c55\u7684\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c\u81ea 2014 \u5e74\u4ee5\u6765\uff0c\u4f7f\u7528\u8054\u7f51\u5e73\u677f\u7535\u8111\u6216\u667a\u80fd\u624b\u673a\u8d2d\u7269\u548c\u6bd4\u4ef7\u7684\u4eba\u6570\u6bd4\u4f8b\u5df2\u4ece 62% \u589e\u957f\u5230 76%\uff1b<\/li>\n<li><a href=\"https:\/\/www.freeshop.com.br\/blog\/3-tendencias-de-marketing-no-pdv-que-voce-tem-que-conhecer\/?utm_source=blog&amp;utm_campaign=rc_blogpost\">\u5c3c\u5c14\u68ee\uff08Nielsen\uff09\u7684\u4e00\u9879\u8c03\u67e5<\/a>\u663e\u793a\uff0c\u8d85\u8fc7 70% \u7684\u8d2d\u4e70\u51b3\u7b56\u662f\u5728\u9500\u552e\u7ec8\u7aef\u505a\u51fa\u7684\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u6570\u636e\u6e05\u695a\u5730\u8868\u660e\uff0c\u5c3d\u7ba1\u6d88\u8d39\u8005\u4e0e\u591a\u6e20\u9053\u7684\u8054\u7cfb\u65e5\u76ca\u7d27\u5bc6\uff0c\u5e76\u4f1a\u8fdb\u884c\u5927\u91cf\u8c03\u7814\u4ee5\u627e\u5230\u89e3\u51b3\u81ea\u8eab\u95ee\u9898\u7684\u6700\u4f73\u65b9\u6848\uff0c\u4f46 POS \u7aef\u7684\u8d2d\u7269\u4f53\u9a8c\u4ecd\u7136\u5bf9\u5176\u6700\u7ec8\u51b3\u7b56\u6709\u7740\u5f3a\u5927\u7684\u5f71\u54cd\u529b\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u8d2d\u7269\u4f53\u9a8c\u9700\u8981\u4e0d\u65ad\u4f18\u5316\u3002\u63a5\u4e0b\u6765\uff0c\u770b\u770b\u60a8\u53ef\u4ee5\u505a\u4e9b\u4ec0\u4e48\u6765\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff1a<\/p>\n<h3>\u4e0e\u987e\u5ba2\u5efa\u7acb\u5171\u60c5<\/h3>\n<p>\u5728\u542f\u52a8\u4efb\u4f55\u7b56\u7565\u4e4b\u524d\uff0c\u60a8\u90fd\u9700\u8981\u7ad9\u5728\u53d7\u4f17\u7684\u89d2\u5ea6\u601d\u8003\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u60f3\u8c61\u4e00\u4e0b\u60a8\u7684\u987e\u5ba2\u5728\u5bfb\u627e\u4ec0\u4e48\u6837\u7684\u4ea7\u54c1\u3001\u670d\u52a1\u548c\u6d41\u7a0b\u3002<\/p>\n<p>\u5728\u8d2d\u7269\u4f53\u9a8c\u7684\u6bcf\u4e00\u4e2a\u73af\u8282\uff0c\u90fd\u8981\u4ece\u6d88\u8d39\u8005\u7684\u89c6\u89d2\u51fa\u53d1\uff0c\u8bbe\u60f3\u4ed6\u4eec\u4f1a\u5bf9\u60a8\u7684\u4e3e\u63aa\u4f5c\u4f55\u53cd\u5e94\u3002\u5b8c\u6210\u8fd9\u4e00\u6b65\u4e4b\u540e\uff0c\u52a1\u5fc5\u4e0e\u9500\u552e\u56e2\u961f\u4e00\u8d77\u6838\u67e5\u662f\u5426\u6709\u9057\u6f0f\u6216\u88ab\u5ffd\u89c6\u7684\u73af\u8282\u3002<\/p>\n<h3>\u63d0\u9ad8\u4e92\u52a8\u6548\u7387<\/h3>\n<p>\u9ad8\u6548\u7684\u4e92\u52a8\u80fd\u591f\u9884\u5224\u8d2d\u4e70\u6d41\u7a0b\u4e2d\u7684\u5404\u4e2a\u73af\u8282\u3002\u4e3a\u6b64\uff0c\u60a8\u53ef\u4ee5\u5236\u4f5c\u4e00\u4e9b\u8f85\u52a9\u6750\u6599\uff0c\u7528\u4e8e\u5c55\u793a\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5e76\u8bf4\u660e\u5b83\u80fd\u4e3a\u6d88\u8d39\u8005\u5e26\u6765\u54ea\u4e9b\u5e2e\u52a9\u3002\u8fd9\u6709\u52a9\u4e8e\u6d88\u9664\u90a3\u4e9b\u66fe\u8ba9\u987e\u5ba2\u8fdf\u8fdf\u4e0d\u80fd\u4e0b\u5355\u7684\u7591\u8651\u3002<\/p>\n<h3>\u503e\u542c\u987e\u5ba2\u7684\u58f0\u97f3<\/h3>\n<p>\u6211\u4eec\u4e4b\u524d\u5df2\u7ecf\u8c08\u5230\u8fc7\u503e\u542c\u987e\u5ba2\u7684\u91cd\u8981\u6027\u2014\u2014\u53ea\u6709\u8fd9\u6837\u624d\u80fd\u63d0\u4f9b\u771f\u6b63\u5bf9\u987e\u5ba2\u6709\u610f\u4e49\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u800c\u4e0d\u662f\u505a\u51fa\u865a\u5047\u627f\u8bfa\u3002\u4e0d\u8fc7\uff0c\u6211\u4eec\u4ecd\u6709\u5fc5\u8981\u518d\u6b21\u5f3a\u8c03\u8fd9\u4e00\u70b9\uff0c\u56e0\u4e3a\u5b83\u662f\u4f01\u4e1a\u80fd\u5426\u4e3a\u6d88\u8d39\u8005\u5e26\u6765\u826f\u597d\u8d2d\u7269\u4f53\u9a8c\u7684\u5173\u952e\u6240\u5728\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u5f53\u987e\u5ba2\u8868\u8fbe\u610f\u89c1\u3001\u9700\u6c42\u3001\u7591\u95ee\u3001\u6295\u8bc9\u6216\u5efa\u8bae\u65f6\uff0c\u8981\u6709\u4e00\u652f\u4e50\u4e8e\u503e\u542c\u7684\u56e2\u961f\u3002\u5373\u4f7f\u65e0\u6cd5\u5f53\u573a\u89e3\u51b3\u6240\u6709\u8bc9\u6c42\uff0c\u8fd9\u4e9b\u53cd\u9988\u4e5f\u80fd\u4e3a\u4eca\u540e\u4f18\u5316\u8d2d\u7269\u4f53\u9a8c\u5e26\u6765\u6d1e\u5bdf\u3002<\/p>\n<h3>\u4e0d\u8981\u5ffd\u89c6 POS<\/h3>\n<p>\u5728\u60a8\u7684\u9500\u552e\u7ec8\u7aef\uff0c\u6709\u4e00\u4e9b\u5e38\u89c1\u7684\u5931\u8bef\u9700\u8981\u907f\u514d\u3002\u5176\u4e2d\u503c\u5f97\u4e00\u63d0\u7684\u6709\uff1a<\/p>\n<ul>\n<li>\u7f3a\u4e4f\u826f\u597d\u7684\u89c4\u5212\uff1b<\/li>\n<li>\u6ca1\u6709\u8003\u8651\u6240\u670d\u52a1\u7684\u53d7\u4f17\u7c7b\u578b\uff1b<\/li>\n<li>\u6a71\u7a97\u7f3a\u4e4f\u5438\u5f15\u529b\uff1b<\/li>\n<li>\u4e0d\u6ce8\u91cd\u8425\u9020\u5408\u9002\u7684\u7167\u660e\uff1b<\/li>\n<li>\u5e97\u5185\u6e29\u5ea6\u4e0d\u591f\u8212\u9002\uff1b<\/li>\n<li>\u5546\u54c1\u9648\u5217\u6742\u4e71\u65e0\u7ae0\uff1b<\/li>\n<li>\u758f\u4e8e\u5e93\u5b58\u7ba1\u7406\uff1b<\/li>\n<li>\u4e0d\u57f9\u8bad\u56e2\u961f\u3002<\/li>\n<\/ul>\n<p>\u8bf7\u8b66\u60d5\u8fd9\u4e9b\u5931\u8bef\uff0c\u4e00\u65e6\u53d1\u73b0\u5c31\u8981\u53ca\u65f6\u7ea0\u6b63\u3002<\/p>\n<h3>\u7ed9\u987e\u5ba2\u5e26\u6765\u60ca\u559c<\/h3>\n<p>\u5982\u679c\u60a8\u4e00\u8def\u8bfb\u5230\u8fd9\u91cc\uff0c\u8bf4\u660e\u60a8\u5e0c\u671b\u8ba9\u987e\u5ba2\u4f53\u9a8c\u4ee4\u4eba\u96be\u5fd8\uff0c\u5bf9\u5427\uff1f\u4e3a\u6b64\uff0c\u6700\u597d\u7684\u65b9\u5f0f\u5c31\u662f\u6253\u52a8\u987e\u5ba2\u3001\u7ed9\u4ed6\u4eec\u5e26\u6765\u60ca\u559c\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u60a8\u7684\u4f01\u4e1a\u9700\u8981\u63d0\u4f9b\u987e\u5ba2\u6ca1\u6709\u8981\u6c42\u6216\u672a\u66fe\u9884\u6599\u5230\u7684\u4ef7\u503c\u6216\u798f\u5229\u2014\u2014\u989d\u5916\u7684\u670d\u52a1\u3001\u8d60\u54c1\uff0c\u751a\u81f3\u662f\u552e\u540e\u7684\u4e00\u53e5\u4e2a\u6027\u5316\u611f\u8c22\uff0c\u90fd\u662f\u5f88\u597d\u7684\u4f8b\u5b50\u3002<\/p>\n<p>\u63a5\u4e0b\u6765\uff0c\u770b\u770b\u53ef\u4ee5\u901a\u8fc7\u54ea\u4e9b\u65b9\u5f0f\u6539\u5584\u8d2d\u7269\u4f53\u9a8c\uff0c\u7ed9\u987e\u5ba2\u5e26\u6765\u60ca\u559c\uff1a<\/p>\n<ul>\n<li>\u6ee1\u8db3\u751a\u81f3\u8d85\u8d8a\u6d88\u8d39\u8005\u7684\u671f\u671b\u2014\u2014\u8fd9\u9700\u8981\u6df1\u5165\u601d\u8003\u987e\u5ba2\u7684\u8eab\u4efd\u7279\u5f81\uff1b<\/li>\n<li>\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u8f7b\u677e\u3001\u7701\u529b\u3001\u65e0\u538b\u529b\u7684\u4f53\u9a8c\u2014\u2014\u8fd9\u5c31\u9700\u8981\u8fdb\u884c\u5468\u5bc6\u7684\u89c4\u5212\uff1b<\/li>\n<li>\u63d0\u4f9b\u5177\u6709\u5f3a\u5927\u5438\u5f15\u529b\u7684\u5dee\u5f02\u5316\u670d\u52a1\u548c\u6d3b\u52a8\u2014\u2014\u5728\u5f53\u4e0b\uff0c\u793e\u4f1a\u53c2\u4e0e\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u5207\u5165\u70b9\uff1b<\/li>\n<li>\u63d0\u4f9b\u4e2a\u6027\u5316\u670d\u52a1\u2014\u2014\u8981\u8ba9\u987e\u5ba2\u638c\u63e1\u4e3b\u52a8\u6743\uff0c\u5e76\u611f\u53d7\u5230\u88ab\u7528\u5fc3\u5bf9\u5f85\u3002<\/li>\n<\/ul>\n<p>\u6700\u540e\uff0c\u6211\u4eec\u8981\u518d\u6b21\u5f3a\u8c03\uff1a\u59cb\u7ec8\u8981\u6253\u52a8\u6d88\u8d39\u8005\uff01<\/p>\n<h2>\u4e3a\u4ec0\u4e48\u8981\u5173\u6ce8\u8fd9\u4e00\u9886\u57df\u7684\u521b\u65b0\uff1f<\/h2>\n<p>POS \u9886\u57df\u7684\u521b\u65b0\u4e3a\u60a8\u7684\u4f01\u4e1a\u6253\u5f00\u4e86\u4e00\u4e2a\u5145\u6ee1\u53ef\u80fd\u6027\u7684\u65b0\u4e16\u754c\uff0c\u8ba9\u60a8\u80fd\u591f\u66f4\u597d\u5730\u5438\u5f15\u548c\u6253\u52a8\u987e\u5ba2\u3002\u8fd9\u4e48\u8bf4\u542c\u8d77\u6765\u50cf\u662f\u9648\u8bcd\u6ee5\u8c03\uff0c\u5bf9\u5427\uff1f\u4f46\u8bf7\u770b\u770b\u4e0b\u9762\u8fd9\u4e9b\u53ef\u80fd\u6027\uff0c\u4e86\u89e3\u60a8\u7684\u4f01\u4e1a\u80fd\u4ece\u4e2d\u83b7\u5f97\u4ec0\u4e48\uff1a<\/p>\n<h3>\u589e\u5f3a\u4e92\u52a8\u6027<\/h3>\n<p>\u5f53\u987e\u5ba2\u83b7\u5f97\u6c89\u6d78\u5f0f\u4f53\u9a8c\u65f6\uff0c\u4ed6\u4eec\u4f1a\u4e0e\u4f01\u4e1a\u5efa\u7acb\u60c5\u611f\u7ebd\u5e26\uff0c\u66f4\u6709\u53ef\u80fd\u5b8c\u6210\u8d2d\u4e70\uff0c\u5e76\u6210\u4e3a\u54c1\u724c\u7684\u5e03\u9053\u8005\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5bf9\u4e8e\u7ecf\u8425\u81ea\u52a8\u552e\u8d27\u673a\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u6211\u4eec\u6709\u4e00\u4e2a\u975e\u5e38\u7cbe\u5f69\u7684\u6848\u4f8b\uff1a\u4e00\u53f0\u997c\u5e72\u552e\u8d27\u673a\u53ef\u4ee5\u901a\u8fc7\u4e92\u52a8\u5730\u6bef\u81ea\u52a8\u89e3\u9501\u2014\u2014\u800c\u8fd9\u4e00\u5207\u5c31\u53d1\u751f\u5728\u8857\u5934\u3002<\/p>\n<p>\u8fd9\u7c7b\u4f53\u9a8c\u80fd\u591f\u8ba9\u6d88\u8d39\u8005\u7740\u8ff7\uff0c\u5e76\u5de9\u56fa\u5f7c\u6b64\u4e4b\u95f4\u7684\u5173\u7cfb\u3002<\/p>\n<h3>\u589e\u5f3a\u73b0\u5b9e\uff1a\u5728\u987e\u5ba2\u773c\u524d\u521b\u9020\u4e00\u4e2a\u5168\u65b0\u7684\u4e16\u754c<\/h3>\n<p>\u589e\u5f3a\u73b0\u5b9e\u662f\u4e00\u79cd\u5c06\u6280\u672f\u4e0e\u73b0\u5b9e\u76f8\u878d\u5408\u7684\u521b\u65b0\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u5404\u79cd\u7269\u4f53\u88ab\u6295\u5c04\u51fa\u6765\uff0c\u5e76\u4e0e\u771f\u5b9e\u4e16\u754c\u878d\u4e3a\u4e00\u4f53\u3002<\/p>\n<p>\u8fd9\u65b9\u9762\u7684\u4e00\u4e2a\u597d\u4f8b\u5b50\u662f <a href=\"http:\/\/alicewonders.ws\/pt-br\/?utm_source=blog&amp;utm_campaign=rc_blogpost\">Alice Wonders<\/a> \u4e3a Monsanto Brasil \u6253\u9020\u7684\u6d3b\u52a8\uff0c\u76ee\u7684\u662f\u5411\u519c\u4e1a\u5e02\u573a\u5c55\u793a\u6240\u6709\u53ef\u7528\u7684\u6280\u672f\u3002<\/p>\n<p>\u4eba\u4eec\u53ef\u4ee5\u4e0e\u201c\u865a\u62df\u62d6\u62c9\u673a\u201d\u4ee5\u53ca\u8be5\u884c\u4e1a\u7684\u5176\u4ed6\u65b0\u4ea7\u54c1\u8fdb\u884c\u4e92\u52a8\u3002\u6700\u7ec8\u5448\u73b0\u7684\u662f\u4e00\u573a\u6781\u5177\u51b2\u51fb\u529b\u7684\u6c89\u6d78\u5f0f\u4f53\u9a8c\uff0c\u5fc5\u5c06\u5728\u6d88\u8d39\u8005\u5fc3\u4e2d\u7559\u4e0b\u957f\u4e45\u7684\u5370\u8c61\u3002<\/p>\n<h3>\u5b9e\u73b0\u865a\u62df\u53c2\u89c2<\/h3>\n<p>\u987e\u5ba2\u65e0\u6cd5\u4eb2\u4e34\u60a8\u7684\u4f01\u4e1a\uff1f\u865a\u62df\u53c2\u89c2\u5c31\u80fd\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff01<\/p>\n<p>\u60f3\u8c61\u4e00\u4e0b\uff0c\u6709\u4e00\u573a\u60a8\u975e\u5e38\u60f3\u53bb\u7684\u5c55\u4f1a\uff0c\u4f46\u5b83\u5728\u53e6\u4e00\u5ea7\u57ce\u5e02\u4e3e\u529e\u3002\u53c8\u6216\u8005\uff0c\u60a8\u79bb\u5f97\u5e76\u4e0d\u8fdc\uff0c\u5374\u62ff\u4e0d\u51c6\u503c\u4e0d\u503c\u5f97\u8dd1\u4e00\u8d9f\u3002\u5bf9\u4e8e\u8eab\u5904\u8fd9\u4e9b\u60c5\u5883\u7684\u987e\u5ba2\u6765\u8bf4\uff0c\u865a\u62df\u53c2\u89c2\u662f\u4e00\u79cd\u7edd\u4f73\u7684\u4f53\u9a8c\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5728 2016 \u5e74\u5723\u4fdd\u7f57\u8f66\u5c55\uff08Sal\u00e3o do Autom\u00f3vel\uff09\u4e0a\uff0cAlice Wonders \u4e3a Volkswagen \u6253\u9020\u4e86\u4e00\u4e2a\u975e\u5e38\u9177\u7684\u9879\u76ee\u3002\u987e\u5ba2\u65e0\u9700\u4eb2\u4e34\u73b0\u573a\uff0c\u5c31\u53ef\u4ee5\u865a\u62df\u53c2\u89c2\u8fd9\u5bb6\u6c7d\u8f66\u5236\u9020\u5546\u7684\u5c55\u53f0\u3002<\/p>\n<p>\u8fd9\u4e00\u6d3b\u52a8\u7684\u6210\u679c\u662f\uff0c\u5c55\u53f0\u201c\u63a5\u5f85\u201d\u7684\u4eba\u6570\u5927\u5e45\u589e\u52a0\uff08\u65e0\u8bba\u662f\u73b0\u573a\u8fd8\u662f\u7ebf\u4e0a\uff09\u3002<\/p>\n<h3>\u52a9\u529b\u5e93\u5b58\u7ba1\u7406<\/h3>\n<p>\u5982\u679c\u987e\u5ba2\u6765\u5230\u60a8\u7684\u95e8\u5e97\u5374\u627e\u4e0d\u5230\u60f3\u8981\u7684\u5546\u54c1\uff0c\u4ed6\u4eec\u4f1a\u5e26\u7740\u4e0d\u6ee1\u79bb\u5f00\u3002\u540c\u6837\uff0c\u5982\u679c\u56e0\u4e3a\u5546\u54c1\u7f3a\u8d27\u800c\u5bfc\u81f4\u914d\u9001\u5ef6\u8fdf\uff0c\u60a8\u5c31\u7ed9\u987e\u5ba2\u5e26\u6765\u4e86\u4e00\u6b21\u7cdf\u7cd5\u7684\u8d2d\u7269\u4f53\u9a8c\u3002<\/p>\n<p>\u4e3a\u4e86\u907f\u514d\u8fd9\u4e9b\u95ee\u9898\uff0c\u5fc5\u987b\u5bf9\u5e93\u5b58\u8fdb\u884c\u5408\u7406\u7ba1\u7406\u3002\u8fd9\u4e00\u9886\u57df\u4e2d\u4e00\u4e9b\u975e\u5e38\u6709\u610f\u601d\u7684\u521b\u65b0\u662f\u5404\u7c7b\u8f6f\u4ef6\u548c\u96c6\u6210\u89e3\u51b3\u65b9\u6848\uff0c\u5b83\u4eec\u80fd\u591f\u5e2e\u52a9\u4f01\u4e1a\u59a5\u5584\u7ba1\u7406\u5e93\u5b58\uff1a\u5728\u5546\u54c1\u5e93\u5b58\u6c34\u5e73\u504f\u4f4e\u65f6\u53d1\u51fa\u63d0\u9192\uff0c\u5e76\u5728\u7f3a\u8d27\u65f6\u963b\u6b62\u8be5\u5546\u54c1\u7ee7\u7eed\u88ab\u552e\u51fa\u3002<\/p>\n<h3>\u52a9\u529b\u4e2a\u6027\u5316<\/h3>\n<p>\u867d\u7136\u4e2a\u6027\u5316\u9700\u8981\u8003\u8651\u6bcf\u4f4d\u987e\u5ba2\u7279\u5b9a\u7684\u4ef7\u503c\u89c2\u548c\u5174\u8da3\uff0c\u770b\u8d77\u6765\u9887\u5177\u6311\u6218\uff0c\u4f46\u501f\u52a9\u4e00\u79cd\u88ab\u79f0\u4e3a&#8221;\u5927\u89c4\u6a21\u5b9a\u5236&#8221;\u7684\u5e02\u573a\u65b0\u8d8b\u52bf\uff0c\u4e2a\u6027\u5316\u53ef\u4ee5\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\u3002\u8fd9\u4e00\u7406\u5ff5\u80fd\u591f\u5728\u6d88\u8d39\u8005\u671f\u671b\u4e0e\u4f01\u4e1a\u6210\u672c\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\uff0c\u4ece\u800c\u63d0\u4f9b\u5b9a\u5236\u5316\u7684\u8d2d\u7269\u4f53\u9a8c\u3002<\/p>\n<p>\u4e3a\u6b64\uff0c\u4f01\u4e1a\u9700\u8981\u501f\u52a9\u6280\u672f\u3001\u6570\u636e\u667a\u80fd\u62a5\u544a\uff0c\u4ee5\u53ca\u80fd\u591f\u63d0\u4f9b\u5e02\u573a\u3001\u76ee\u6807\u53d7\u4f17\u548c\u7ade\u4e89\u5bf9\u624b\u4fe1\u606f\u7684\u5e73\u53f0\u3002<\/p>\n<p>POS \u7aef\u7684\u4eba\u5de5\u667a\u80fd\u548c\u5927\u6570\u636e\u7cfb\u7edf\u80fd\u591f\u4ee5\u81ea\u52a8\u5316\u3001\u5b9e\u65f6\u7684\u65b9\u5f0f\u5e2e\u52a9\u4f01\u4e1a\u7406\u89e3\u3001\u9884\u6d4b\u5e76\u56de\u5e94\u6d88\u8d39\u8005\u884c\u4e3a\u3002\u56e0\u6b64\uff0c\u60a8\u7684\u4f01\u4e1a\u53ef\u4ee5\u63cf\u7ed8\u51fa\u6bcf\u4f4d\u987e\u5ba2\u7684\u6d88\u8d39\u4e60\u60ef\uff0c\u4ece\u800c\u9884\u5224\u5176\u9700\u6c42\u5e76\u7b56\u5212\u7cbe\u51c6\u7684\u4fc3\u9500\u6d3b\u52a8\u3002<\/p>\n<p>\u4f01\u4e1a\u901a\u8fc7\u5206\u6790\u8fd9\u4e9b\u6570\u636e\u6765\u628a\u63e1\u6d88\u8d39\u8005\u7684\u4e00\u4e9b\u884c\u4e3a\u6a21\u5f0f\uff0c\u4f8b\u5982\u6d88\u8d39\u8005\u5bf9\u5929\u7136\u4ea7\u54c1\u3001\u7cbe\u917f\u5564\u9152\u6216\u5176\u4ed6\u54c1\u7c7b\u5546\u54c1\u7684\u5174\u8da3\u65e5\u76ca\u589e\u957f\u3002<\/p>\n<p>Alice Wonders \u7684\u8f6f\u4ef6\u5c31\u662f\u4e00\u4e2a\u4f8b\u5b50\uff0c\u5b83\u80fd\u591f\u5bf9\u4e92\u52a8\u8fdb\u884c\u53c2\u6570\u5316\u8bbe\u7f6e\u5e76\u751f\u6210\u6d1e\u5bdf\u3002\u4e3a\u6b64\uff0c\u5b83\u4f1a\u5206\u6790\u5404\u9879 KPI\uff08\u6307\u6807\uff09\uff0c\u63d0\u4f9b\u771f\u5b9e\u4e14\u6709\u4ef7\u503c\u7684\u4e92\u52a8\u6570\u636e\u3002<\/p>\n<p>\u501f\u52a9\u8fd9\u4e00\u521b\u65b0\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6253\u9020\u7279\u5b9a\u7684\u533a\u57df\uff0c\u8425\u9020\u523a\u6fc0\u7279\u5b9a\u5546\u54c1\u8d2d\u4e70\u7684\u611f\u5b98\u4f53\u9a8c\uff0c\u751a\u81f3\u91cd\u65b0\u914d\u7f6e POS\uff0c\u4ee5\u7a81\u51fa\u7279\u5b9a\u5546\u54c1\u3002<\/p>\n<h3>\u6253\u9020\u6570\u5b57\u5316\u6a71\u7a97<\/h3>\n<p>\u653e\u7f6e\u5728\u6a71\u7a97\u3001\u6536\u94f6\u53f0\u3001\u8d27\u67b6\u3001\u67dc\u53f0\u6216 POS \u5176\u4ed6\u4f4d\u7f6e\u7684\u7535\u5b50\u5c4f\u5e55\uff0c\u53ef\u4ee5\u5c55\u793a\u5546\u54c1\u7684\u5404\u9879\u7279\u6027\uff08\u5982\u4ef7\u683c\u3001\u6280\u672f\u53c2\u6570\u3001\u6b3e\u5f0f\u3001\u652f\u4ed8\u65b9\u5f0f\u7b49\uff09\u3002\u8fd9\u4e00\u4e3e\u63aa\u6709\u52a9\u4e8e\u7a81\u51fa\u5546\u54c1\uff0c\u6fc0\u53d1\u987e\u5ba2\u7684\u8d2d\u4e70\u6b32\u671b\u3002<\/p>\n<p>\u7814\u7a76\u8868\u660e\uff0c<a href=\"http:\/\/about.van.fedex.com\/blog\/whats-your-sign-not-just-a-conversation-opener\/?utm_source=blog&amp;utm_campaign=rc_blogpost\">76% \u7684\u6d88\u8d39\u8005\u4ec5\u4ec5\u56e0\u4e3a\u5e97\u9762\u5916\u89c2\u6709\u5438\u5f15\u529b\u5c31\u4f1a\u8d70\u8fdb\u4e00\u5bb6\u95e8\u5e97<\/a>\u3002<\/p>\n<p>Adidas \u5c31\u662f\u4e00\u4e2a\u4f8b\u5b50\uff1a\u5728\u5176\u6a71\u7a97\u4e2d\u90e8\u7f72\u6570\u5b57\u6807\u724c\u7cfb\u7edf\u540e\uff0c<a href=\"https:\/\/www.innovativeretailtechnologies.com\/doc\/adidas-boosts-sales-with-digital-signage-0001?sectionCode=Spotlight&amp;templateCode=EnhancedStandard&amp;user=1863032&amp;source=nl:36447&amp;utm_source=blog&amp;utm_campaign=rc_blogpost\">\u9500\u552e\u989d\u589e\u957f\u4e86 40%<\/a>\u3002<\/p>\n<h3>\u8ba9 POS \u9c9c\u6d3b\u8d77\u6765<\/h3>\n<p>\u8fd8\u8bb0\u5f97\u4e0a\u4e16\u7eaa 90 \u5e74\u4ee3\u90a3\u4e9b\u4eba\u4eec\u4e0e\u5168\u606f\u5f71\u50cf\u5bf9\u8bdd\u7684\u672a\u6765\u4e3b\u4e49\u7535\u5f71\u5417\uff1f\u8981\u77e5\u9053\uff0c\u672a\u6765\u5df2\u6765\uff01\u501f\u52a9\u6280\u672f\u3001\u521b\u65b0\u4e0e\u4e92\u52a8\uff0c\u5982\u4eca\u5df2\u7ecf\u53ef\u4ee5\u4e3a POS \u6253\u9020\u5168\u606f\u52a9\u624b\u3002<\/p>\n<p>Alice Wonders \u4e3a Sensodyne \u6253\u9020\u7684\u9879\u76ee\u5c31\u662f\u4e00\u4e2a<a href=\"http:\/\/alicewonders.ws\/pt-br\/works\/assistente-holografico-sensodyne?utm_source=blog&amp;utm_campaign=rc_blogpost\">\u6210\u529f\u6848\u4f8b<\/a>\u3002\u8be5\u9879\u76ee\u65e8\u5728\u4e3a POS \u6ce8\u5165\u6d3b\u529b\u4e0e\u4e92\u52a8\u6027\uff0c\u52a9\u63a8 Sensodyne Repair e Protect \u7684\u4e0a\u5e02\u3002\u4e3a\u6b64\uff0c\u7531\u4e00\u4f4d\u5168\u606f\u7259\u533b\u6765\u4ecb\u7ecd\u8fd9\u6b3e\u4ea7\u54c1\u3002<\/p>\n<p>\u7ed3\u679c\uff0c\u4ec5\u5728\u7b2c\u4e00\u5929\u9500\u91cf\u5c31\u589e\u957f\u4e86 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