{"id":3168,"date":"2017-10-04T14:49:59","date_gmt":"2017-10-04T17:49:59","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/?p=3168"},"modified":"2026-10-19T12:08:54","modified_gmt":"2026-10-19T15:08:54","slug":"5-retail-marketing-strategy-zh","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/zh\/2017\/10\/04\/5-retail-marketing-strategy-zh\/","title":{"rendered":"\u638c\u63e15\u5927\u6700\u4f73\u5b9e\u8df5\uff0c\u6253\u9020\u96f6\u552e\u8425\u9500\u7b56\u7565\uff01"},"content":{"rendered":"<p>\u4f5c\u4e3a\u96f6\u552e\u5546\uff0c\u5f53\u9500\u552e\u4e1a\u7ee9\u4e0d\u5982\u9884\u671f\uff0c\u6216\u8005\u95e8\u5e97\u5ba2\u6d41\u4e0d\u5982\u5f80\u5e38\u65f6\uff0c\u5f88\u5bb9\u6613\u611f\u5230\u6cae\u4e27\u3002\u6b63\u662f\u5728\u8fd9\u6837\u7684\u65f6\u523b\uff0c\u4f60\u4f1a\u5e0c\u671b\u80fd\u6709\u673a\u4f1a\u5411\u4e00\u4f4d\u96f6\u552e\u8425\u9500\u7b56\u7565\u4e13\u5bb6\u8bf7\u6559\uff0c\u5e2e\u52a9\u626d\u8f6c\u5c40\u9762\u3002\u7136\u800c\uff0c\u8fd9\u5e76\u4e0d\u603b\u662f\u53ef\u884c\u7684\uff0c\u4e8e\u662f\u4f60\u4f1a\u66f4\u52a0\u6cae\u4e27\uff0c\u4e0d\u77e5\u8be5\u4ece\u4f55\u4e0b\u624b\u3002<\/p>\n<p>\u5e78\u8fd0\u7684\u662f\uff0c\u529e\u6cd5\u662f\u6709\u7684\u3002\u6211\u4eec\u5728\u672c\u6587\u4e2d\u6c47\u603b\u4e86\u6253\u9020\u4e00\u5957\u5236\u80dc\u96f6\u552e\u8425\u9500\u7b56\u7565\u3001\u53d6\u5f97\u6700\u4f73\u6210\u6548\u7684\u5b9e\u7528\u5efa\u8bae\u3002\u5728\u8fd9\u91cc\uff0c\u4f60\u5c06\u770b\u5230\u5e2e\u52a9\u4f60\u660e\u786e\u76ee\u6807\u3001\u5206\u6790\u5e02\u573a\u8d8b\u52bf\uff0c\u5e76\u5728\u6218\u7565\u89c4\u5212\u4e2d\u7eb3\u5165\u521b\u65b0\u7684\u5404\u9879\u5efa\u8bae\u3002\u522b\u518d\u6d6a\u8d39\u65f6\u95f4\uff0c\u9a6c\u4e0a\u5f00\u59cb\u9605\u8bfb\u5427\uff01<\/p>\n<h2>1. 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\u5173\u6ce8\u5ba2\u6237\u4f53\u9a8c<\/h2>\n<p>\u65e0\u8bba\u6280\u672f\u542b\u91cf\u591a\u9ad8\uff0c\u4efb\u4f55\u96f6\u552e\u8425\u9500\u7b56\u7565\u5982\u679c\u4e0d\u8003\u8651<a href=\"http:\/\/alicewonders.ws\/pt-br\/future-of-retail\/a-experiencia-a-relevancia-e-o-shopper-?utm_source=blog&amp;utm_campaign=rc_blogpost\">\u5ba2\u6237\u4f53\u9a8c<\/a>\uff0c\u90fd\u53ef\u80fd\u4ed8\u8bf8\u4e1c\u6d41\u3002\u5ba2\u6237\u4f53\u9a8c\u662f\u6307\u6d88\u8d39\u8005\u5728\u6240\u6709\u89e6\u70b9\u4e0e\u4f60\u7684\u54c1\u724c\u4e92\u52a8\u65f6\u7684\u611f\u53d7\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u65e0\u8bba\u662f\u4ed6\u8d70\u8fdb\u4f60\u7684\u95e8\u5e97\u3001\u63a5\u542c\u4f60\u7684\u7535\u8bdd\u670d\u52a1\uff0c\u8fd8\u662f\u5728\u4f60\u7684 Facebook 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\u6210\u529f\u7684\u96f6\u552e\u8425\u9500\u7b56\u7565\uff0c\u7b2c\u4e00\u6b65\u5c31\u662f\u660e\u786e\u4f60\u7684\u76ee\u6807\u3002\u4f60\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff1f\u662f\u63d0\u5347\u9500\u91cf\uff0c\u8fd8\u662f\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\uff1f\u662f\u589e\u52a0\u6d88\u8d39\u8005\u4e0e\u4ea7\u54c1\u7684\u63a5\u89e6\uff0c\u8fd8\u662f\u83b7\u5f97\u66f4\u9ad8\u7684\u6ee1\u610f\u5ea6\uff1f \u95ee\u9898\u5728\u4e8e\uff0c\u8fd9\u4e9b\u76ee\u6807\u4e2d\u7684\u6bcf\u4e00\u4e2a\uff0c\u90fd\u9700\u8981\u4f60\u91c7\u53d6\u622a\u7136\u4e0d\u540c\u7684\u884c\u52a8\u3002\u56e0\u6b64\uff0c\u4f60\u4e0d\u80fd\u7b80\u5355\u5730\u4ee5\u4e3a\u5b58\u5728\u4e00\u5957\u9002\u7528\u4e8e\u6240\u6709\u76ee\u6807\u3001\u80fd\u540c\u65f6\u6ee1\u8db3\u6240\u6709\u9700\u6c42\u7684\u96f6\u552e\u8425\u9500\u7b56\u7565\u3002 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\u5728\u8fd9\u4e00\u73af\u8282\u4e2d\uff0c\u4f60\u8981\u4e13\u6ce8\u4e8e\u4e86\u89e3\u54c1\u724c\u4e4b\u5916\u6b63\u5728\u53d1\u751f\u7684\u4e8b\u60c5\uff0c\u4ece\u800c\u660e\u767d\u53ef\u4ee5\u505a\u4e9b\u4ec0\u4e48\u8ba9\u54c1\u724c\u53d8\u5f97\u66f4\u597d\u3001\u66f4\u5177\u7ade\u4e89\u529b\u3002\u8ba4\u771f\u6295\u5165\u8d8b\u52bf\u5206\u6790\uff0c\u52aa\u529b\u5f04\u6e05\u695a\u4f60\u6240\u5728\u7ec6\u5206\u5e02\u573a\u4e2d\u7684\u540c\u884c\u6b63\u5728\u91c7\u53d6\u54ea\u4e9b\u505a\u6cd5\u6765\u5438\u5f15\u4e70\u5bb6\u3002 4. \u8003\u8651\u5f53\u4e0b\u7684\u521b\u65b0 \u5e94\u7528\u7a0b\u5e8f\u3001\u804a\u5929\u673a\u5668\u4eba\u548c\u4e92\u52a8\u5de5\u5177\uff0c\u6b63\u5728\u628a\u5f53\u4eca\u7684\u9500\u552e\u7ec8\u7aef\u53d8\u6210\u6d88\u8d39\u8005\u4e0e\u54c1\u724c\u4e4b\u95f4\u771f\u6b63\u7684\u4e92\u52a8\u5951\u673a\u3002\u5982\u679c\u4f60\u7684\u4f01\u4e1a\u8fd8\u6ca1\u6709\u5229\u7528\u8fd9\u7c7b\u5de5\u5177\uff0c\u90a3\u4e48\u4f60\u5f88\u53ef\u80fd\u6b63\u5728\u88ab\u7ade\u4e89\u5bf9\u624b\u62a2\u5360\u5730\u76d8\u3002 \u8ba9\u6d88\u8d39\u8005\u6839\u636e\u81ea\u8eab\u9700\u6c42\u8ba2\u8d2d\u5546\u54c1\u3001\u5e76\u80fd\u5373\u65f6\u67e5\u770b\u6240\u8d2d\u5546\u54c1\u7684\u5e73\u677f\u8bbe\u5907\uff0c\u6b63\u662f\u5f53\u4e0b\u5927\u83b7\u6210\u529f\u7684\u9500\u552e\u7ec8\u7aef\u521b\u65b0\u3002\u4e92\u52a8\u684c\u4ee5\u53ca\u5176\u4ed6\u5c06\u6211\u4eec\u65e9\u5df2\u4e60\u60ef\u7684\u4e92\u8054\u7f51\u8fde\u63a5\u6027\u4e0e\u4fbf\u6377\u6027\u5e26\u5165\u8fd9\u4e00\u89e6\u70b9\u7684\u529f\u80fd\uff0c\u6b63\u662f\u5438\u5f15\u773c\u7403\u3001\u5e2e\u52a9\u54c1\u724c\u8fbe\u6210\u66f4\u591a\u4ea4\u6613\u7684\u65b0\u4e8b\u7269\u3002 &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[665],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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