{"id":3159,"date":"2017-09-25T14:57:19","date_gmt":"2017-09-25T17:57:19","guid":{"rendered":"https:\/\/www.alicewonders.ws\/blog\/2017\/09\/25\/experience-relevance-and-the-shopper\/"},"modified":"2017-09-25T14:57:19","modified_gmt":"2017-09-25T17:57:19","slug":"experience-relevance-and-the-shopper","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/en\/2017\/09\/25\/experience-relevance-and-the-shopper\/","title":{"rendered":"Experience, relevance, and the shopper"},"content":{"rendered":"

Technology and the Power of Choice<\/strong><\/h2>\n

Contrary to popular belief, technology hasn’t driven people apart. It has brought together and connected people who were once separated by time or distance. People who once had no contact are now interacting and influencing decisions and product choices, whether by sharing their opinions or showing how they use those products.<\/p>\n

People are discovering new ways to socialize, ones that are more constant but no less human, and they have started to demand that brands be the same way in their interactions. Being human is both simple and complex, which is why building a genuine connection with a consumer is so difficult.<\/p>\n

\"man<\/p>\n

Marketing is the link between the brand and real life, and marketers never stop searching for the perfect connection. But they can’t forget that the shopper is just as human as they are, someone willing to pay for a product, but who also doesn’t charge a thing to spread the word about it among friends. And yet, for a long time we treated shoppers as nothing more than a “target,” in a one-time exchange of goods for money that often created no value for either side. We pretended to give them control over their choices while actually undermining that right under the pretext of the best price, the best prize, the best display, promoting the product with the biggest budget and sidelining the “little guy.”<\/p>\n

In this new landscape, where authenticity is a must, the best place is once again the physical store. Now integrated with the online world, it can add value to products, becoming relevant through experiences <\/a>and content that interest the shopper, the consumer, or both, using technology to attract, engage, and convert, onsite or online.<\/p>\n","protected":false},"excerpt":{"rendered":"

Technology and the Power of Choice Contrary to popular belief, technology hasn’t driven people apart. It has brought together and … <\/p>\n","protected":false},"author":2,"featured_media":1108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[563],"tags":[],"yoast_head":"\nExperience, relevance, and the shopper - The future of retail blog<\/title>\n<meta name=\"description\" content=\"Contrary to what many imagine, technology hasn't pushed shoppers away. 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