{"id":1543,"date":"2020-02-19T10:17:54","date_gmt":"2020-02-19T13:17:54","guid":{"rendered":"http:\/\/alicewonders.ws\/blog\/?p=1543"},"modified":"2020-03-11T15:13:44","modified_gmt":"2020-03-11T18:13:44","slug":"flagship-kitkat-chocolatory-store","status":"publish","type":"post","link":"https:\/\/www.alicewonders.ws\/blog\/2020\/02\/19\/flagship-kitkat-chocolatory-store\/","title":{"rendered":"Flagship KitKat Chocolatory"},"content":{"rendered":"

A primeira KitKat Chocolatory flagship na Am\u00e9rica Latina<\/span><\/i><\/p>\n

Convidados pela <\/span>Nestl\u00e9<\/b>, realizamos um case de sucesso atrav\u00e9s do projeto da loja <\/span>KitKat Chocolatory<\/b><\/a>. Localizada no Shopping Morumbi, em S\u00e3o Paulo, a loja \u00e9 uma tend\u00eancia de mercado (<\/span>Direct to Consumer<\/i><\/b>), colocando o Brasil \u00e0 frente em tecnologia e inova\u00e7\u00e3o no <\/span>varejo<\/b> e <\/span>PDV<\/b>, que al\u00e9m de experi\u00eancias \u00fanicas tamb\u00e9m oferece produtos exclusivos que s\u00f3 s\u00e3o vendidos l\u00e1.\u00a0<\/span><\/p>\n

Foram, aproximadamente, oito meses de processo entre planejamento, desenvolvimento de tecnologias at\u00e9 a sua inaugura\u00e7\u00e3o. Trabalhamos em parceria com o l\u00edder de projeto FITCH<\/strong>, uma consultoria global de design, para ativar v\u00e1rios pontos de contato digitais em toda a experi\u00eancia principal.<\/span><\/p>\n

Cocoa Plan<\/b><\/h3>\n

Nosso projeto inicial foi a cria\u00e7\u00e3o da <\/span>parede capacitiva<\/b>, com o objetivo de levar informa\u00e7\u00e3o sobre o projeto <\/span>Cocoa Plan<\/b>, atrav\u00e9s de <\/span>experi\u00eancia digital interativa<\/b>. A parede capacitiva permite que as pessoas conhe\u00e7am o programa atrav\u00e9s de conte\u00fados interativos.<\/span><\/p>\n

\"Parede
Parede capacitiva sobre o Cocoa Plan, dentro da flagship KitKat Chocolatory.<\/figcaption><\/figure>\n

Content Wall<\/b><\/h3>\n

A nossa content wall mostra, por uma tela de <\/span>32:9<\/b> em <\/span>4K<\/b>, todo o conte\u00fado das contas oficiais da KitKat no Instagram. Como as redes sociais fazem parte da vida real das pessoas e das marcas, usamos esta estrat\u00e9gia para o PDV, incluindo como um projeto de intera\u00e7\u00e3o e conte\u00fado para o p\u00fablico. <\/span><\/p>\n

\"Content
Content Wall da flagship KitKat Chocolatory, desenvolvido por Alice Wonders.<\/figcaption><\/figure>\n

“O layout foi desenvolvido de acordo com a identidade visual da loja e a implementa\u00e7\u00e3o de um aplicativo que mostra em tempo real<\/strong> o conte\u00fado que est\u00e1 nos perfis oficiais do Instagram.<\/span><\/i>\u00a0Atualizou o feed, atualizou a Content Wall automaticamente”, <\/span><\/i>explica a nossa Arquiteta e Gerente de Projetos, Emilly Cirilo.\u00a0<\/span>
\n<\/b><\/p>\n

Card\u00e1pio digital<\/b><\/h3>\n

O card\u00e1pio digital de caf\u00e9s \u00e9 mais um projeto de nossa autoria, feito exclusivamente para a loja. Uma das vantagens desse produto \u00e9 a cria\u00e7\u00e3o de v\u00eddeos para o cliente visualizar melhor as op\u00e7\u00f5es do menu. Al\u00e9m de ser sustent\u00e1vel, gera automaticamente o pedido feito pelo cliente e envia para o balc\u00e3o.\u00a0<\/span><\/p>\n

\"Card\u00e1pio
Card\u00e1pio Digital da cafeteria da flagship KitKat Chocolatory, desenvolvido por Alice Wonders.<\/figcaption><\/figure>\n

Touch points<\/b><\/h3>\n

A consultoria global de design FITCH liderou o principal conceito est\u00e9tico e digital e, juntos, trabalhamos em equipe para implementar v\u00e1rios pontos de contato em toda a loja.\u00a0Em outras palavras, a FITCH criou os projetos de touchpoints<\/strong> e liderou o desenvolvimento de software<\/strong>, e Alice Wonders integrou a infraestrutura de rede<\/strong> e os cabos.<\/p>\n

“Foi preciso montar uma infraestrutura de rede em nosso escrit\u00f3rio para recriar o ambiente final da loja com m\u00e1quinas, sensores e experi\u00eancias<\/span><\/i>, <\/span>antes de implantar direto na loja. O que permitiu detectarmos falhas durante o processo e fazer ajustes pr\u00e9vios, sem correr riscos”<\/span><\/i>, explica Eric Winck, Co-founder e co-CEO de Alice Wonders.<\/span><\/p>\n

\"Touch
“Esta\u00e7\u00e3o Encontre Seu Sabor”, desenvolvida pela FITCH<\/figcaption><\/figure>\n

Segundo Eric, \u00e9 fundamental manter vivas as experi\u00eancias digitais no PDV atrav\u00e9s de revis\u00f5es semanais do hardware e software, bem como ajustar e melhorar os conte\u00fados. Como por exemplo, o conte\u00fado vivo do Content Wall. “Estas revis\u00f5es mant\u00e9m a ‘sa\u00fade’ digital e podem antecipar erros e problemas sem downtime das experi\u00eancias na loja”.\u00a0<\/span><\/p>\n

“A\u00a0KitKat Chocolatory foi projetada para a <\/span><\/i>experi\u00eancia do consumidor<\/i><\/b>. E n\u00e3o \u00e9 apenas experi\u00eancia de compra, e sim a experi\u00eancia de envolver o cliente para que ele tenha vontade de voltar depois. Para marcar na mem\u00f3ria e deixar aquela lembran\u00e7a agrad\u00e1vel”,<\/span><\/i> conclui Alexandre Valdivia, Co-founder e co-CEO de Alice Wonders.\u00a0<\/span><\/p>\n

Gostou? <\/span>Clique aqui<\/b><\/a> e confira nossos outros cases. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A primeira KitKat Chocolatory flagship na Am\u00e9rica Latina Convidados pela Nestl\u00e9, realizamos um case de sucesso atrav\u00e9s do projeto da … <\/p>\n","protected":false},"author":1,"featured_media":1549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[63],"tags":[78,76,74,75,71,79,77],"yoast_head":"\nFlagship KitKat Chocolatory - The future of retail blog<\/title>\n<meta name=\"description\" content=\"A primeira e \u00fanica flagship da marca no mundo, com implementa\u00e7\u00e3o feita por Alice Wonders. 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