{"version":"1.0","provider_name":"The future of retail blog","provider_url":"https:\/\/www.alicewonders.ws\/blog","author_name":"Alice Wonders","author_url":"https:\/\/www.alicewonders.ws\/blog\/author\/alicewonders\/","title":"\u96f6\u552e\u4e1a\u9700\u8981\u6295\u8d44\u901a\u8def\u8425\u9500\u76846\u4e2a\u7406\u7531 - The future of retail blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Y74qbfEitt\"><a href=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/01\/26\/why-retail-needs-trade-marketing-zh\/\">\u96f6\u552e\u4e1a\u9700\u8981\u6295\u8d44\u901a\u8def\u8425\u9500\u76846\u4e2a\u7406\u7531<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.alicewonders.ws\/blog\/zh\/2018\/01\/26\/why-retail-needs-trade-marketing-zh\/embed\/#?secret=Y74qbfEitt\" width=\"600\" height=\"338\" title=\"&#8220;\u96f6\u552e\u4e1a\u9700\u8981\u6295\u8d44\u901a\u8def\u8425\u9500\u76846\u4e2a\u7406\u7531&#8221; &#8212; The future of retail blog\" data-secret=\"Y74qbfEitt\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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marketing\uff08\u6e20\u9053\u8425\u9500\uff09\u7684\u5fc5\u8981\u6027\u4fbf\u663e\u73b0\u51fa\u6765\uff0c\u56e0\u4e3a\u5236\u9020\u5546\u4ecd\u7136\u9700\u8981\u5c06\u81ea\u5df1\u7684\u4ea7\u54c1\u4e0e\u7ec8\u7aef\u6d88\u8d39\u8005\u8fde\u63a5\u8d77\u6765\u3002 \u4f46\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u4ed6\u4eec\u5fc5\u987b\u8ba9\u8fd9\u4e00\u4e3b\u5f20\u5bf9\u5206\u9500\u94fe\u5177\u6709\u5438\u5f15\u529b\u3002\u5206\u9500\u94fe\u7531\u9500\u552e\u8fd9\u4e9b\u4ea7\u54c1\u7684\u96f6\u552e\u5546\u3001\u7ecf\u9500\u5546\u548c\u6279\u53d1\u5546\u7ec4\u6210\u3002 \u4f18\u5316\u9500\u552e\u6d41\u7a0b\u5df2\u6210\u4e3a\u4e00\u9879\u591a\u9762\u7684\u5546\u4e1a\u80fd\u529b\uff0c\u800c\u8fd9\u6b63\u662ftrade marketing\u5728\u4f01\u4e1a\u5bf9\u4f01\u4e1a\uff08B2B\uff09\u5173\u7cfb\u4e2d\u6240\u626e\u6f14\u7684\u91cd\u8981\u89d2\u8272\u3002\u90a3\u4e48\uff0c\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u5e2e\u52a9\u4f60\u66f4\u597d\u5730\u4e86\u89e3\u6295\u8d44trade marketing\u7684\u7406\u7531\u3002\u4e0b\u9762\u6211\u4eec\u5217\u51fa\u4e86\u5176\u4e2d\u76846\u4e2a\uff0c\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01 1. \u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6 trade marketing\u6d3b\u52a8\u9700\u8981\u8ba9\u5236\u9020\u5546\u7684\u4ea7\u54c1\u5bf9\u5206\u9500\u6e20\u9053\u5408\u4f5c\u4f19\u4f34\u5177\u6709\u5438\u5f15\u529b\u3002\u56e0\u6b64\uff0c\u7ed3\u5408\u529f\u80fd\u3001\u4ef7\u683c\u4ee5\u53ca\u4e3a\u5ba2\u6237\u5e26\u6765\u7684\u4ef7\u503c\u7b49\u591a\u4e2a\u65b9\u9762\uff0c\u8bf4\u660e\u4e00\u4ef6\u5546\u54c1\u4e3a\u4f55\u4f18\u4e8e\u53e6\u4e00\u4ef6\uff0c\u6b63\u662f\u8fd9\u4e00\u4e3b\u5f20\u7684\u7ec4\u6210\u90e8\u5206\u3002 \u5f53\u4ea7\u54c1\u7279\u6027\u5728\u4f20\u64ad\u4e2d\u5f97\u5230\u5f3a\u5316\u65f6\uff0c\u4e0d\u4ec5\u4f1a\u5f71\u54cd\u4f9b\u5e94\u5546\u4e0e\u96f6\u552e\u5546\u4e4b\u95f4\u5546\u4e1a\u5173\u7cfb\u5708\u5185\u5bf9\u54c1\u724c\u7684\u8ba4\u77e5\uff0c\u4e5f\u4f1a\u5f71\u54cd\u7ec8\u7aef\u6d88\u8d39\u8005\u2014\u2014\u5546\u54c1\u7684\u7a81\u51fa\u5356\u70b9\u5fc5\u7136\u4f1a\u88ab\u4f20\u9012\u7ed9\u4ed6\u4eec\u3002 \u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u4efb\u4f55\u4e3a\u6269\u5927\u54c1\u724c\u8ba4\u77e5\u5ea6\u800c\u8fdb\u884c\u7684\u6295\u8d44\uff0c\u5176\u6548\u679c\u90fd\u662f\u957f\u671f\u7684\uff0c\u8fd9\u53ef\u80fd\u4f1a\u8ba9\u4eba\u5bf9\u8fd9\u4e00\u65b9\u5f0f\u7684\u6f5c\u529b\u4ea7\u751f\u9519\u8bef\u7684\u5370\u8c61\u3002 2. \u6539\u5584\u6d88\u8d39\u8005\u4f53\u9a8c trade marketing\u53ef\u4ee5\u91c7\u7528\u591a\u79cd\u591a\u6837\u7684\u65b9\u6cd5\u6765\u63a8\u5e7f\u4ea7\u54c1\uff0c\u4ece\u9f13\u52b1\u5728POS\u8d2d\u4e70\u7684\u7b80\u5355\u4f18\u60e0\u6d3b\u52a8\uff0c\u5230\u4e3e\u529e\u5c55\u793a\u3001\u5c55\u89c8\u6216\u9648\u5217\u6d3b\u52a8\uff0c\u4ee5\u8425\u9020\u5bcc\u6709\u5438\u5f15\u529b\u7684\u73af\u5883\uff0c\u6fc0\u53d1\u6d88\u8d39\u8005\u5728\u4e0e\u4f17\u4e0d\u540c\u7684\u60c5\u5883\u4e2d\u63a5\u89e6\u54c1\u724c\u3002 \u8fd9\u6837\u7684\u573a\u666f\u4e3a\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u72ec\u7279\u4f53\u9a8c\u5e26\u6765\u4e86\u7edd\u4f73\u673a\u4f1a\u3002\u8fd9\u53ef\u4ee5\u521b\u9020\u79ef\u6781\u800c\u96be\u5fd8\u7684\u65f6\u523b\uff0c\u663e\u8457\u6539\u5584\u516c\u4f17\u4e0e\u54c1\u724c\u53ca\u5176\u4ea7\u54c1\u4e4b\u95f4\u7684\u5173\u7cfb\u3002 \u5e76\u975e\u603b\u662f\u9700\u8981\u6253\u9020\u4e00\u4e2a\u4e34\u65f6\u7a7a\u95f4\u3002\u601d\u8def\u4e5f\u53ef\u4ee5\u662f\u6295\u8d44\u4e8e\u4e00\u79cd\u4e92\u60e0\u4e92\u5229\u7684\u5408\u4f5c\u5173\u7cfb\u3002\u4f8b\u5982\uff0c\u5728\u767e\u8d27\u5546\u5e97\u5185\u5f00\u8bbe\u4e00\u5bb6\u77e5\u540d\u5c0f\u5403\u5e97\uff0c\u5c31\u80fd\u591f\u5e26\u6765\u60ca\u559c\u5e76\u5438\u5f15\u987e\u5ba2\u3002 3. \u6709\u52a9\u4e8e\u4e0e\u96f6\u552e\u5546\u5efa\u7acb\u66f4\u7a33\u56fa\u7684\u5173\u7cfb &hellip;"}