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Holographic Assitant for Sensodyne

Interactive POP for Sensodyne Toothpaste

In 2012 the GSK challenged us to bring life and interactivity to launch Sensodyne Repair & Protect. Using Arduino, holography and interactivity we created the magic desired to attract costumers, increasing sales in 300% from the first day on! In 2013, repeating the same experience we again reached absolute success maintaining the average growth of the previous year!

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