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Selling Condos via Facebook Live

A bold project, co-created with the client that sold R$ 17 MM in condos via Facebook Live. The idea became the quarter's sales campaign and involved their advertising and event agencies as well as Gafisa's sales department.
We promoted live weekly talk-shows with influencers to attract a new audience to the fan page and a live show to sell condos, something never been done in Brazil before.